How Direct Response Can Improve Your Daily Life

Hey everybody, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Hey everyone, hope you are doing amazing. I am excited and happy as always. I guess not always, but as often as possible. Anyway, so a lot of people have been messaging me asking asking me about how the early mornings have been going. So first off, thank you, now I know you're listening. I had a couple people message me at like 5 Mountain Time 'cause they knew I was gonna be awake, like, hey, are you awake, are you in funnel time? So, I love it. Alright, so I've got a confession to make. I've not been perfect this week. Monday and Tuesday I did it, it was easy, it was fun. Wednesday, did not wake up. And Thursday, which is today, I woke up. So this is what I found. So a couple things. First off, the hardest part is not waking up early. Hardest part is going to bed on time. Is that crazy? You would think that that would be way easier 'cause it's like, I'm just gonna go to bed, I'm tired anyway. But that is the hardest part. So what happened is, and the other interesting thing is like, waking up in the morning, typically when I wake up early I'm going out to lift, right? And so because of that, your body kinda has this reaction where it freaks out and your brain, and there's like 3 or 4 things all fighting against it, so there's a lot of resistance. Whereas with waking up just to go jump on the computer and do funnel time, I didn't have any resistance at all. It was really kinda interesting, that part was really easy. Going to bed was hard. So initially I was gonna try to go to bed at 9, and then I realized that my kids go to bed at 9 or 9:30, so that didn't work. So tried to get to bed by 10, so that's my goal. So first night I did it, second night I did it, third night kids went insane, which happens way more often than I'd like to admit. So they went crazy, and then it was, what time was it? It was probably, 10, probably about 10 when they went to bed and I was coming down trying to get things ready and I was checking things, you know, just cleaning up, doing all that kind of stuff. Next thing I was like, it was like 10:45 and I'm like, oh man, it's almost 11 and I was walking to the room and I walked by my wife was in the other room and she'd just turned on Dancing with the Stars and I was like, I'm just gonna come and watch one dance, just one dance. Next thing it was midnight and I'm like, you know what, I'm not waking up tomorrow. So that was hard. Then last night I was just like, 'cause I love, like, I can't tell you how much I'm loving it though. I get so much done, like I feel like no matter No matter what else happens the rest of the day, it's just a bonus. So I really like it, so I tried again last night to get to bed, and my kids finally fell, finally like, I was able to leave their room about 9:30, and then anyway, I finally got to bed about 10:30, so it wasn't too bad, and then I passed out and was up at 5:00. So I did it today, I'm feeling good, and yeah, so hopefully I can keep things moving through. So anyway, what I wanted to talk to you guys about today, 'cause this has been on my mind, is that Usually when we do something, we just lump it as a success or failure. Our brain just kinda has two camps, like this worked or it didn't work, right? And I've learned from direct response marketing that that's not how it works, right? Like in direct response marketing, the cool thing is that we're able to see and track what happens at every single point along the sales funnel, along the process, right? So how much did we spend per click? How many clicks did we get? What was our, how many people saw our ads? What was the cost per view, cost per click? And then they hit the landing page, how much did we spend per opt-in, what conversion rates were, and then landing page, sales page, emails, open rate, click-through rate, upsell rate, average cart value, all the little pieces, right? And I didn't get this for the first probably 7, 8 years of my business until I started working closer with Todd Dickerson on our team, who's the genius who does all the split testing and those kind of things. And he got really good at looking at those numbers and figuring them out and showing us the stats. And I realized, wow, when you actually know all that stuff, two things, first off, you know how much money you can spend to acquire customers. Second off, you know like what's broken. Like it's really easy to look at it and be like, whoa, that is not converting well, like that should be higher, let's tweak that and change that and start fixing all the things along the way, right? And so like, and hopefully if you guys have been following me for any amount of time at all, you've learned that we talk a lot about that. The book was, DotComSecrets book was about that, like, and so you've learned that that process is true there. But I also wanna stress how like it's not just in marketing, like it's in all things, right? Like I was looking at this whole morning routine thing, and it, you know, by day 3 I'm like, ah, this sucks, doesn't work. But I was like, well, It's not that it didn't work. Let me look at the process. What are the pieces that did and what pieces didn't, right? I'm looking at the bedtime as the hardest piece. That's where my conversion rate sucks. I gotta figure out how to make that better, right? The waking up part hasn't been hard so far, where some people that might be the hard part for you. I'm looking at the different things and trying to figure out where the bottlenecks are and where the low conversion rates are, and then what to do to tweak that and make it better and make it more exciting and all those kind of things. My next game I'm gonna play with my brain is figuring out how do I get into bed and asleep by 10:00? What are the things that I'd have to do? How do I motivate myself? What are the— I'm not sure what that is yet, but that'll be my fun thing to figure out, how to increase conversions on what time I go to bed over the next little while. So that's kind of a one-off example, but think about all aspects of your life. What are other things that are important to you with your husband or your wife, your spouse, your girlfriend or whatever? Look at the process. Hey, was my day awesome? Yes or no? If it wasn't, why? What happened? Here it was good. I did this part and it was really good. This part was good and then boom, I screwed up here and then the whole thing went south. I said this stupid thing and the whole thing went south. You start looking at that and start becoming aware of it instead of being like, oh, that date sucked. Let's say you're hanging out with your kids and you've got a 3-hour time. You're playing with your kids and at first it's really, really fun. Then you get tired or you get bored or whatever that thing is and you're like, oh, that wasn't as good as I thought. Why? What was the reason? I look at me and it's like, I'm always trying to figure out like how do I optimize the experience of my kids each day, right? Because I work so hard, I wanna make sure that when I'm not working, I'm with them, that like my focus is there and my energy's there and I'm able to give them what I want. So I look at, some days it's awesome, some days I'm like, man, I am a good dad. Other days I'm like, man, I am a horrible dad. Why, right? For me, I look at it, it's interesting, like when I'm a good dad, it's when I'm out jumping on the trampoline with them and I'm running with them and I'm doing stuff and I'm creating, like when I'm engaged with them, right? The times that it's horrible is the times like I'm looking at my phone, I'm checking things, I'm not engaged, I'm, you know, whatever it is, or I'm tired, like my energy levels are low. And so like they want to jump on the tramp and I'm like, oh man, like I'm so tired. I'm finding out excuses and ways to not be an awesome dad. And so looking at that, I'm like, wow, like why was this day awesome? Why was this day different? Well, this day, what was the process I did? Like I had good energy. Like did I take different supplements? Did I sleep more? Did I eat different? Was that before I ate or after I ate? Or like what was it, all the little things along the way It made that experience amazing. You know, my kids, I found out, and I've really, this is one big reason, like people ask why I try to eat healthy and why I'm trying to do all these things. And it's less for like trying to look sexy, 'cause you know, come on. Just kidding. Such a dork. The real reason, honestly, is like, I feel like I've given, during the day I'm giving 100% of focus and energy and I'm doing awesome, and then I get done at the end of the day and I'm worn out, like I'm tired, my brain's tired, my body's tired, I feel like, am I giving the best of my time to my work as opposed to my kids and my wife? Like, that's not right. And so it's like, how do I keep my energy levels high for the last 3 hours that I keep them the same level they are for the first 8? Because I feel guilty if I'm giving 100% the first 8 and I'm only giving 60% the last 3. And so for me, it's a big piece that like I've been figuring out like, what do I do? How do I eat differently? How do I get in a different state when I get home so I can actually be aware and awake and have the energy I need to be an awesome dad and not a lazy dad. There's a quote, and Stu McLaren actually posted it on his Facebook wall today. It's from a guy named David O. McKay. For the Mormons out there, we all know who he is. For those who are not Mormons, he is someone who us Mormons considered a Mormon prophet that lived, I don't know how long ago, 50, 60 years ago. He's no longer alive, but he had a quote that was really important and kind of ties into today's message. So his quote was that no success can compensate for failure of the home. And so for me, I think about that a lot. Like, if all my energy is going to my work and I don't have that— because I spend so much energy and focus there, I can't fulfill my home duties, and then I'm a failure. And that's something I think about. And so I'm trying to figure out how to increase energy levels, right? So there's a couple examples. There's a sales funnel, how we do it. There's in a new morning routine how we do it. This is how we're doing it on a time with your family, but it works in any part of your life. So instead of just looking at aspects and being like, "This was awesome," or "This was lame," start looking at the process and see what things you can optimize and tweak to make it better. And the more, you know, conscious and aware you are of those things, the more you can affect them and make them better. And that's the message for today. So what should we call this one? Let's see. Just so you guys know, when I finish this podcast, I send my brother the title and he titles it. I want I want you guys' help on this. What should we title this one? We can title it, How Direct Response Affects Your, How Direct Response Can Improve Your Daily Life. That's kind of cool, right? All right, Scott, so that's what we're gonna call it, How Direct Response Can Improve Your Daily Life, and our subheadline will be, How to Become a Better Father, Husband, and person. That sounds good. Alright guys, so that's what I got for you today. Start looking at your processes in life, start optimizing them, and if you do, you will be happier, you will be better, and you will enjoy your time here on this amazing earth a lot better. So that's what I got. Appreciate y'all, have an amazing day, and I'll talk to you all again tomorrow. Bye! Hey everyone, this is Russell Brunson again. I want to thank you for listening to Mark in Your Car. And I want to make sure you're plugging into everything that we're doing on a daily basis. And so make sure that every morning you're plugging into the Marketing Your Car Training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out. And you can also get links to all the transcripts of every single show we've done in the past. But then every night— well, not every night, but most every night— I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope. And search my name Russell Brunson and subscribe. Every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. Thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.