9 Jun 2015 · 7 min
In this episode of the Marketing in Your Car podcast, host Russell Brunson bursts with excitement as he announces that he has finally closed on his long‑awaited dream house. He recounts a multi‑year journey that included losing earnest money on a previous deal, a company collapse, and a grueling two‑year effort to save for a 20% down payment and additional cash reserves required for a jumbo loan. He describes dealing with difficult sellers who even refused a simple request to drop off items in the garage, but ultimately the house was funded and is now his. After sharing the celebratory moment of jumping into the pool with his family, Russell shifts to a reflective discussion about the purpose of business. He cites a finance professor who taught that a company's sole goal is to create wealth for its owner, a view Russell both agrees with and wrestles with on moral grounds. He argues that personal wealth drives the owner to take risks that generate broader value, and he encourages listeners to grant themselves permission to pursue a single tangible, worldly goal—whether a house, car, or vacation—as a motivating force, while warning against letting that goal become an unhealthy obsession. He closes by apologizing to members of his Ignite Inner Circle for a delayed response, reaffirming his commitment to them, and expressing love and gratitude to his audience.
Chapters
Hey everyone, this is Russell Brunson and I want to welcome you to a very excited Russell today. I'll tell you why in a second here on Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Alright, so I want to tell you guys really quick and just let you know that I just got the keys to my new house. Woohoo! Oh man, I just wanna celebrate with you guys because this has been, you have no idea how long this has been in the making. So for those who don't know me, I am not a car person at all. Like I got the Ferrari, I was like, eh. I got other cars, I'm like, eh. Cars mean nothing to me. My only dream I've always wanted is like my dream house. Like I just have wanted it forever. And a couple years ago we almost bought one and then we had some company issues and if you've listened to past podcasts you've heard the stories of the ups and the downs and all that kind of stuff but We'd actually had this amazing house we had basically purchased, put down all this earnest money and we lost it all. It all went away and we never got to actually live in it. And then company collapsed. Long story short, rebuilt it. And so for me, for the last like probably, man, probably 8 years I've been like working towards my dream house, like getting my dream house. That's my one tangible worldly thing that really drives me. And I hate that it does because I'm a big believer in being driven by passion and people and helping and all those other things. Things and money's like how we keep score. But the one worldly thing that has been a driving force for me for a long, long, long, long time. In fact, all my friends and partners and people working here are scared that I'll never show up at the office again because now that we've got it. So we found this house 2 years ago. It's amazing and I have been looking at it every day for 2 years, trying to get to it and trying to get it. For those of you guys, when you get a big house, the monthly payment's not the big issue. It's the down payment. To get a super jumbo loan, they want you to have 20% down. Down, plus like 10% in your bank account. So you gotta have a lot of money just in cash to be able to go and get that. So we've been working and saving and doing a whole bunch of stuff. Finally, we found the dream house about 2 years ago. Finally, we've been working through trying to get it and trying to time it with when school gets out and kids and all these things. Then the people that own the house have been complete nightmares, like the most annoying people I've ever worked with in my life. I hope they listen to this so they can know how annoying they are. But like, they've just been a nightmare. And even last night, like we pre-packed a huge moving truck last night. And like we signed yesterday, we put the down payment down, like everything's done. We just have to wait for it to get funded or whatever. And so I messaged them like, hey, do you mind if we just swing over and drop off some stuff in the garage so that we can like reload this truck again? And she wrote back and said no. Who does that? Like, I'm giving you millions and millions of dollars here in like less than 12 hours and you won't even be cool for one second. Anyway, super annoying. I just got the message. I was at work trying to get some stuff done. Just got the message that the house is funded. It's officially ours to come and drop the key off. And so I'm blowing the rest of the day, blowing work and blowing everything, heading home, grabbing the kids. We're gonna head over to the house and we're gonna jump in the pool. I don't care if it's freezing cold, if it needs to be heated, if it's dirty. I don't even care. We are jumping in the pool and we are having a blast. And I'm so excited right now, as you guys can probably tell. So what I wanted to— what I wanted to I'm trying to think like, how can I provide value besides me just being excited for you guys? Hopefully my excitement gets you guys excited. Second thing is like, as much as, you know, I had a teacher in, at Boise State, he was my finance teacher. It's funny 'cause like, everyone looks at business different ways, right? And you know, some people like, the goal of the business is to create jobs, and some people say the goal of the business is to provide value to the customers, whatever. And he had more of like a, his approach was, the only goal of the business is to provide wealth for the business owner, and that's it. Everything else just kind of just happens. It happens to create value for other people and things like that. The only goal of the business is to create value for the business owner. I've struggled with that because again, from a moral standpoint, it's like, "No, we are creating jobs. We are serving people. We are doing things." But when all is said and done, if the business owner is not getting paid, he's not going to risk, put his neck out there and risk the time and energy and effort and all these things to do that, which is what creates the value for everybody else. The value and all these other things that happen are all the side effects of the company. I agree with with my teacher that the one core goal of a company is to make the owner wealthy. There's that, but then again, I have the other moral dilemma. For me, I always kind of struggle with that. For me, I've always had just one major worldly goal, whatever you want to call it. I still struggle with that and sharing that outwardly is kind of hard for me. I don't know if you can tell, I'm kind of stumbling on my words just kind of sharing this with you. I honestly feel like it's okay to have something like that because it's what drives you and it's what— and you driving forward is what creates value in all the other aspects. It causes the ripple effect that helps the customers of yours to get value, which then hopefully gives them value, and it's this whole ripple effect. For me, I've had this one worldly goal for so long that's been a driving force that hopefully the wake of me moving towards that goal has affected tens of thousands, if not more, people. That's been kind of my goal for it. I hope it's not too selfish. And celebrate with me. I hope at the same time for you guys that you won't feel too guilty having a goal like that. Some of you guys might be a house like me. Maybe it's a car. Maybe it's a vacation. Maybe it's something. Don't get carried away. Don't make that the core focus because people that do turn into bad people. I don't know. People in this business, I've been around long enough to see what money does to people and it corrupts people and it makes people do stupid things and it makes people not be themselves. I hope and I pray that never happens to me. Again, I guess I'm trying to give you guys permission if you need that. Some of you guys don't need that, but if you do need permission to find one worldly thing like that, that's going to be a driving force that gets you up in the morning, gets you moving forward, and gets you excited. Because while in and of itself that thing is dumb and it's stupid and doesn't matter, and we know that, the pursuit of that thing can cause a wake and a wave and a ripple or whatever you want to call it that can affect and change and touch and serve so many other people. That's it for today, you guys. I don't got anything else. I'm just too excited. So I'm like 2 seconds away from my house. I'm going to jump out, go grab my kids, give them a hug and a kiss. We are jumping in the moving van and we will be out of here. So appreciate you guys. For those who are in the Ignite Inner Circle waiting for Voxes back from me, I had like an hour blocked out today to respond to you guys and I just, I can't do it now. I apologize in advance, but I will get to you guys. I love you. I care about you. And as soon as I get out of the pool, I will come back and finish up my work so I can keep you guys moving forward as well. Appreciate everybody's listening in. Have an awesome day and, uh, we'll talk to you guys soon.
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