Jack Bauer Goes ClickFunnels

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everybody, so I'm excited for today. It's going to be a nutso day and I'm excited. And I have to apologize, it's been a little while since I've been on Marketing in Your Car and that's on purpose kind of. I just got called out by Stu McLaren. He Snapchatted me and yelled. He said, "Dude, where's marking your car? I'm trying to drive somewhere. I can't do it without the marking in your car." The reason why I haven't done one is because after episode 257, which we just finished, I was gonna get all new branding and audio and everything. I've been waiting to get that whole thing done and it's just taking forever and turning out lame, to be honest. Yeah, anyway. It's an early morning this morning because something crazy is about to go down and I need you guys to know about it in case something bad happens. So, as you may or may not know, we have been feverishly working on Funnel Hacker TV, a bunch of new episodes. In fact, if you go to funnelhacker.tv, you can see the intro now, it's live. People are going nuts for it. So, it turned out really, really cool. When you watch that video, I want you guys thinking about everything we've been talking about for the last 257 episodes, 'cause there's been a lot of stuff. And notice how everything's kind of weaved into that. Someone commented on Facebook, like, Russell, you did that, you did the two-handed throwing a fireball thing, you know, freeze ball like Sub-Zero did during it. I'm like, yeah, I do everything. I practice what I preach. Notice how, notice like the us versus them. Notice the, almost like a manifesto. Notice how we're like splitting our audience in half. Notice we're picking common enemies. All the stuff we've been talking about for the last couple years, you guys, is all for us kind of coming together into very concrete actionable things. And it's all about how we're building our culture. And anyway, watch that video 'cause you will see what we're trying to do. Again, I try to let all you guys in behind the scenes of what's actually happening, which is kind of cool, I think. You guys get to hear me kind of brainstorm why I'm doing what I'm doing, but then you can visually see it from the external side, and so I hope you guys are watching close because a bunch of crazy stuff's about to happen. So today we're filming an episode of Funnel Hacker TV, but of course I couldn't just like do another episode, 'cause like that'd be boring. I need to do something bigger and better and more exciting, so what I decided to do is today instead of building one funnel or two, I thought we should build at least three, and instead of having a product to build a funnel around, we should create the product today too. So today we are building three funnels, one for an info product, for supplements. We're also recording an entire info product, product. But wait, it gets better. Because as we were planning this, I thought, how cool would that be if we did like a Jack Bauer 24 theme? 'Cause you know, it's honestly still my favorite show ever of all time. And so we're doing this whole thing in 24 hours. So today at 8 AM, this is Monday morning, we are starting the 24-hour countdown clock, and then we will be done Tuesday 8 AM. We've got a whole bunch of people coming in. Vince Palco from AdTunes is flying in, he's hands-on sketching out the sales videos. We've got the dudes who own Wake Shaker Flyings, we're building the funnel for them. We've got Dave Woodward and Carrie Woodward who are coming in who are being, she's the guru, the expert on the info product side of the business. And then we've got Brandon coming and filming everything and then we've got like 3 or 4 film crews like, 'cause we gotta film like all these different things and then we gotta film them filming them 'cause it's all about, it's all about, behind the scenes for the reality show. So it's gonna be crazy. We've got actors coming in, we've got 3 or 4 different locations we're filming at. It's literally nuts from a coordination standpoint. In fact, if we pull this whole thing off, I will be so impressed. But the biggest reason why I'm doing this, why we do a lot of these crazy things, the reason why I do Funnel Fridays, the reason why I do all this stuff is I wanna make this more attainable for people to see that like this isn't like a 6-month process to launch a funnel. Which is what most of you guys are doing. This should be like, alright, and I know that 24 hours is ridiculous for most people, so, but if I can do 3 funnels in 24 hours, and each of these funnels, I only build a funnel if I think it can make at least a million bucks a year, so like, if I can build $3 million funnels in 24 hours, you should be able to build one in a week, right? So that's kind of the premise behind why I'm doing this craziness and why it's exciting. So, I will report back to you guys when it's all done. Maybe tonight when I'm driving, or tomorrow morning when I'm driving home if I'm not dead, I'll give you kind of a recap of what happened. And how it all went down. But I'm excited, it's gonna be so much fun. The fitness product's one I've been looking for for a long time. And what's fun is that the Expert Secrets book, we have this big huge section about how to be a vehicle of change. And we looked at all the different big cults or whatever you wanna call 'em throughout time, right? And how they were created and the commonalities between them. And every one of them have 3 core things. And an attractive character or charismatic leader, a movement, and then a new opportunity. And so everything we talk about in Expert Secrets is built around that, right? 'Cause it's about like, you're trying to cause a movement and trying to be a vehicle of change to get people to change their life. And so what's cool is that this weekend, for the fitness product, initially, I've owned this domain, man, I've spent probably, ugh, hundreds of thousands of dollars between like, getting the trademark, the domains, people, you know, trying this process in the past and having it fail multiple times. Ugh, so anyway, and the domain before was called Body Evolution and that was what we were gonna do. And this weekend we realized, realized that's probably the wrong angle. So we changed everything. So we went back and forth, Dave, Carrie, and I, about a dozen times, figuring out different names and hooks and angles and what's the movement, what's the new opportunity, and all sorts of things. And finally, Sunday morning, it all came to a head and we figured it out. So the domain that we got is haveitallmoms.com, or haveitallmom.com, haveitallmom's club, or haveitallmom's.club, I think. Anyway, but it's all about having it all and how women can have it all and how moms can have it all. You can be a mom and you can be a business owner and you can be a and have good health and you can do all these things, but you gotta change some stuff first. And so a lot of it begins with like the fuel you put in your body, all these kind of things. So it's, it's kind of like a weight loss program, but the problem— this is like me going back to the whole— I've been reading this Red Ocean, Blue Ocean thing and thinking a lot about that. It's like weight loss is Red Ocean, right? There's a billion people all fighting and there's blood everywhere in the waters. It's like we go in there, or what if we like create our own Blue Ocean? And so our Blue Ocean is becoming a mom who has it all. And how you do that, well initially you do it through weight loss. That's how you get the energy you need to be able to have it all. And so it's a weight loss program but it's not positioned that way. And so we're totally in a blue ocean hanging out by ourselves. And if we execute this correctly today, it's gonna help us take over the world. So, I'm so excited! So that's all happening, which is cool. And then the other side, oh I'm so excited! So tomorrow, Tuesday, we are on The Profit! So Marcus Lemonis, and I have no idea if I'm gonna actually be on The Profit, if I'll be on the cutting room floor, I don't really know exactly what's gonna happen yet. But we're gonna be on The Profit and so we thought if we're gonna be on The Profit we should throw a party. So initially we were gonna throw a party at my house and then one person became two, two became 10, 10 became 30, 30 became 50 and I realized my wife was gonna kill me if I did a huge party with 50+ people at my house. So we called the local movie theater and we rented a movie theater that holds 200+ people and now we're throwing a real party and we've got almost 200 people RSVP'd to come to that tomorrow and so we're gonna be watching The Profit together with a whole bunch of Funnel Hackers here in Boise and then the second side of it is episode number 1 of Funnel Hackers Funnel Hacker TV should be done today. And so we're going to show that at the episode as well and show them Funnel Hacker, show them episode 1 to all those who are in Boise on the big screen, which is gonna be so insane. I'm so excited. So that's happening tomorrow, which is cool. And then on top of that, I was thinking like when Funnel Hacker TV does come out, you know, I may or may not like to watch The Bachelor and Bachelorette and Bachelor in Paradise and the whole series. It's so embarrassing. But when I do, like we, well, when we first got married everyone thought it was cool. Now like nobody will admit it's cool, but we used to have bachelor parties and we'd all get together with all our friends and we'd eat food and have fun and watch the show and like place bets on who's gonna get sent home each week and it was awesome. And like I said, my friends all matured. I didn't yet, but all the rest of them are like, "Yeah, we're too cool for this." And they do, you know, they watch like big kid shows now, but we're still stuck on the teeny bopper reality show, my wife and I. So we watch it together every week and we love it. But what's interesting is that across the world everyone's throwing, they call bachelor parties happening all over the world and every Monday night everyone gets together and they watch Bachelor parties and it's a really, really cool thing, right? So I was like, why don't we do the same thing with our reality show? So I'm trying to get, my guess is it'll take a little while to get this actually happening consistently, but I was like, I wanna run little Funnel Hacker parties all around the world where people get together and they watch Funnel Hacker TV together as a, I don't know, as little parties, right? So each week when we launch Funnel Hacker TV everyone gets together, watches it together because it's a really fun thing and the people who are hosting the parties have a chance to talk about funnels with each other and you can invite your friends and family members or people who don't know what you do for a living 'cause that's kind of a thing that happens with all of us and let them watch it and be like, oh, that's what you do, oh, how exciting, and now it becomes this real tangible, fun, exciting thing and so that's like where we're trying to go to and so I thought, let's start this with the Profit Party so we're doing these Profit viewing parties all around the country and around the world hopefully. Hard thing about the Profit is it doesn't play in every country so we have people in Canada and Australia who can't even see it, we were trying to set up these parties anyway. So one of those things that's kind of frustrating. But the nice thing about Funnel Hacker TV when it comes out, there's no limits 'cause we'll be on Facebook and on YouTube and stuff like that. So I'm excited, I'm definitely, definitely excited for that. But that's kinda what's going down over here. But that's the process we're trying to start now is having these local meetups, people watching the show together, and hopefully that'll become something that we're able to use long-term to get people to start doing these Funnel Hackers Funnel hacking hackathons all around the country. So all just steps we're trying to do in building our community, building our following, getting people to share our message, and hopefully making our business not just a static boring business, but something people look forward to and something that people, becomes part of their life. Yeah, I was thinking about this, I'll probably end on this 'cause we're almost to the office and I gotta start running 'cause my 24 episode starts in 32 minutes. But, I remember the first time I ever went to a SendOutCards event, which is a network marketing program. I'm going to this event and basically, I'm gonna offend somebody here so I apologize, but SendOutCards is basically really bad software. Like, I'll just call it as it is. When it first came out it was pretty cool, but now there's like every card platform has passed them. But I went to this thing and it's like, I remember David Frye, who's one of the top money earners in the company, he was like, Russell, this is software, this is a software platform. And look at this, and people were at this event and there was, I don't know, 4,000 or 5,000 people and they were and they were on stage telling their stories and it was like this movement and I was like, it's a software program. Like, why are people on stage crying? It doesn't make any sense. And so as we built ClickFunnels, I thought about it like, I don't want this to be a software program, I want this to be a movement. So how do we do that? And so all these things we're doing now are all part of that and some of them may work, some of them may fall on their face, I don't know, but I just wanna share with you guys because whatever it is you're selling, if it's software, if it's info products, if it's supplements, the more you can turn it into this, the more you uncommoditize yourself and you become something unique and something special. So that's what I got. I'm at the office, gotta go bounce and see you guys later. I will share with you guys what happens in 24 hours from now. Appreciate you all having an amazing day and we'll talk soon. Bye everybody.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car and I wanna make sure that you're plugging into everything that we're doing on a daily basis and so make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out.. You can also get links to all the transcripts of every single show we've done in the past. But then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show.

It's really fun.

You can go to Periscope and search my name, Russell Brunson, and subscribe. Every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.