Jim Kwik on Rewiring Your Brain for Focus, Speed, and Success | #Success - Ep. 45

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I'm doing outstanding, Russell. Uh, thanks everyone who's joining us for this, uh, this brainy conversation.

Yeah, we're gonna geek out on our brains and how they work and a whole bunch of other real fun stuff. Um, but I love to start because I know with most people, like, uh, in our world who are successful with something, usually it's because there's something else happened in their life that made them go deep and become the best in the world at the thing that they're doing, right? Like, our mess becomes our message. And for you, I love— for those in my world don't know you or your backstory yet. You know, right now you are like the learning expert, the brain expert, like all these different things that you do with brains and mindset. But like your beginning of your life was the opposite, right? Where you didn't have that. And I would love to, you tell your kind of your origin story so people understand like this isn't something you just made up, but you had to work through this at such a deep level, which is why you've mastered it, which is why you are who you are today. So I'd love for you to kind of tell that story if you're okay with that.

[Speaker] Yeah, I appreciate that. Sometimes when people see me on stages, I'll do this if there's time, a demonstration where we'll pass around a microphone in the audience, maybe 50, 60, 70, 100 people introduce themselves and I'll memorize all their names. Very useful skill in business, certainly. Or they'll give me 100 numbers or words and I'll memorize them forwards and backwards. But I always tell people, I don't do this to impress you. I really do this to express to you what's possible. Because the truth is every single one of your listeners, they could do that and a lot more. And some people might have a limiting belief, right? And part of me is calling— my work is calling people on their BS, their belief systems. But it's just we weren't taught. And the reason why I know it's possible is I grew up with some very severe learning challenges. When I was 5 years old, I had a traumatic brain injury. I had a very bad fall in kindergarten class. My head hit a windowsill, ricocheted into a radiator. I was rushed to the emergency room. Like, as a 5-year-old, I would have these migraines every single day, and I just thought it was normal. I had poor focus. I had poor memory. I had slow processing, which is really weird in school because my last name really is Quick. I didn't change it to do what I do. So, you know, kids could be harsh. You know, my nickname was Slow back then. I had the slow brain. It took me 3 years, Russell. I know you're a fellow avid reader. And I guess I don't get jealous about a lot of posts on social media, but when you share some of the books you've acquired, I do. I have to admit. But it took me 3.5 years to learn how to read compared to the other kids. I remember when I was 9 years old, I was being teased pretty harshly in class because the teacher would have to repeat herself over and over again just in front of the class, just to me, 'cause she knew I didn't understand it. And I would get teased. And I remember one day a teacher came to my defense and said, in front of the whole class, pointed to me, said, "Leave that kid alone. That's the boy with the broken brain." And you could say that label became my limit. You know, I didn't know I was broken. It was like a kind of awakening for me. But every single time, you know, adults have to be very careful of their external words 'cause they often become a child's internal words, right? So every single time I did badly in sports, which was all the time, or wasn't picked for sports, I would say, oh, 'cause I have the broken brain. Every time I did badly on a test or a quiz, I would say, oh, 'cause I have the broken brain. And so my superpower growing up, because I didn't know the answers, was, really being invisible. Like even talking about it, I get a little bit flustered. I remember my shoulders were always kind of— I didn't want to take up a lot of space, right? Because I didn't want to be bullied. I didn't want to be called on. I never knew the answers. Yeah, it was not fun. So you can imagine the effect it has on a young child's self-esteem, their self-worth, their self-confidence, which is really ironic, right? Because my two biggest challenges growing up were learning and public speaking. And life has a sense of humor.

You have your teaching, learning, and your public speaking everywhere.

Yeah. All I do is public speak on this thing called learning. But I think if there's one skill to master in the 21st century, it's your ability to learn rapidly, your ability to learn, to unlearn, to be able to relearn. And I believe the faster you learn, the faster you earn. Knowledge today is not only power, it's profit. You know, there's this, you most people recognize there's a gap between those who have and those who have not. There's also a gap between those who know things and those who don't know because those who know can make better decisions. And there's a quote— I wrote a book called Limitless— there's a quote that says, "Life is the letter C between B and D." Life is the letter C between the letters B and D, where B stands for birth and D stands for death. Life, C, choice, right? And our lives are the sum total of all the choices we've made up to this point. And I truly believe that these difficult times, they could diminish you. These difficult times, they could distract you, or these difficult times they could develop you. We decide. And so, I really think your ability to learn rapidly, your ability to focus, concentrate, absorb, read, retain, put it into play, it's like a modern-day superpower, but there's no class in school called learning. They teach you what to learn— math, history, science, Spanish— but there's zero classes on how to learn. There's no class called focus or concentration or flow or Smart reading, you know, memory. I always thought of it as the fourth R in school. They teach you reading, writing, arithmetic, but what about retention? What about recall, right? Socrates said learning is remembering. Well, when somebody can sit down and, you know, someone like yourself has decades of experience and you put it into a book, somebody can sit down and read that book in a few days, right? And they could download decades into days. Like, what if people could read, you know, Expert Secrets and DotCom Secrets and Traffic Secrets? Like, how much— what advantage is that for an entrepreneur or any individual? And so, yeah, I dedicated my life. I learned some skills, got a mentor when I was 18 years old, turned me on to this, and just light switch flipped on, and I started doing much better. And I'm here with you to answer your question because when I learned these skills, I couldn't help but help other people, right? Because I felt a moral obligation to do so. So shame on me if someone's suffering the way I did and I didn't, and I knew something that could help them, right? And one of my first students, she was a college freshman, I swear, Russell, she read 30 books in 30 days and not skim or scan, but really read them. And I wanted to find out not how, I taught her how to read faster. I want to know why, like what her purpose, her motivation was. And I find out her mother was dying of terminal cancer, was only given 2 months, like almost 60 days to live. And the books she was reading were books to save her mom's life. You know, I wish her luck, prayers. 6 months later, I had a call from this young lady and she's crying, crying profusely. And when she stops, I realize are tears of joy that her mother not only survived but is really getting better. Doctors don't know how or why. The doctors were calling it a miracle, but her mother attributed 100% to the great advice she got from her daughter who learned it from all these books. And in that moment, I realized those two things, that if knowledge is power, then learning is our superpower. And I've dedicated my life for that. The other thing I realized was my mission in life, you know, having the broken brain and being a slow learner, I want people to have better, brighter brains. You know, I want them to learn faster and really tap into more of their genius. So I'm in my 50s. I've spent, you know, over, over, over 30 years studying the potential and the power of the human mind, how to optimize your brain health, which is your number one wealth-building asset that you have, is your brain, uh, how to be mentally fit, how to learn faster, achieve more. Really, my obsession, my research is around, around genius, and that, that's what I That's my, that's my, that's how I turn my mess and turn it into my message, as you said.

So cool. How did, like, I'm curious 'cause I'm sure with you, you know, the boy with the broken brain, like the identity you had wrapped around that for so long, like how do you, how were you able to break that into, into not have the belief that you couldn't, you know what I mean? 'Cause that's the hardest thing I think is initially just like the belief you could, like how, what was it that overcame that for you? Like, oh my gosh, I could actually do this to figure it out for yourself. You know what I mean?

Yeah. You know, I've always had the discipline to work hard and be stubborn about it, right? Even in the face of adversity, it's my parents, they immigrated to the US. My dad was 13. He lost both of his parents. We lived in the back of a laundromat that my mom worked at. So I'm very blessed in terms of I feel like I won the lottery when it comes to my parents. They had many jobs growing up to support us. I'm the youngest of— sorry, I'm the oldest of 3 kids. But I wanted to be a good role model for my siblings because they had so many jobs. My grandmother took care of us and it was tough though. When I was going through my brain challenges at 5, she started showing early signs of dementia. She would call me by my father's name. She would repeat something she just said 30 seconds ago. And it's very confusing for anybody. Much less a 5, 6, 7-year-old just watching that. But it's interesting how, like, I'm very passionate about this because, you know, she passed of Alzheimer's and, you know, we dedicated all the books to limit the proceeds to charity. We've sold a couple million copies since it came out a few years ago. And it's just to build schools. You know, we built schools in Ghana, Guatemala, Kenya, healthcare for the families, clean water that keeps them from going to school. And also Alzheimer's research for women. Women are twice as likely to experience Alzheimer's than men. Yeah, twice. And most of the research is done on men. And so in memory of my grandmother. But I feel like that what got me through was the encouragement from my parents. And so I got very fortunate and blessed that way. We didn't have the money, the connections, the education, or you mean whatever, you name it. But they're just really good people, and then they work really hard, and, you know, and they, they, they taught us to believe in ourselves. So that's really cool.

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Well, there's a million different ways we could go with this interview. So many things I want to ask you and go deep into, but one thing you brought before we started recording, I think would be a fun place to kind of start with, and then maybe we'll kind of see where it goes from there. But you talked about some of the new stuff you're studying and talking about, which are the different different brain types. And I'm fascinated. I want to find out these arcs. I want to find out what my brain type is. And then based on that, what does that mean for me? What's different for everybody based on what their brain type is? Did you want to dive into a little bit of that?

Yeah, I mean, just like there's a— and I love this conversation. I don't usually talk about this, but we recently updated the book and I showed some of my research and findings there. But, you know, over the past few decades, I give people tips or trainings, right? How to read faster and remember names. Client information, product information, make videos without teleprompters, sales pitches, you know, without a script, just be able to, from memory, if you will. You know, but I realized that everybody's, their brains are a little bit different and not everything works for everybody as well, right? Just like there's personalized medicine, you know, based on an assessment, you know, their DNA test, for example, or personalized nutrition based on like a microbiome test. We created a 4-minute assessment to see your dominant brain type. And, you know, I think genius, part of genius, the definition is like pattern recognition, right? You're extremely good with pattern recognition, right? And it's one of those things where there are patterns to the market. There's patterns to influence persuasion, to health, and there's patterns to learning, right? And much like Tony talks about, you know, success leaves clues. I think genius leaves clues also, that there's, when someone does something magical, there's a method behind that magic. But part of it is leaning into your brain type, you know, and I consolidated and integrated a lot of different left brain, right brain dominance, learning styles, introvert, extrovert personality types into this assessment. So to codify it, I made it really simple. I just chose 4 animals and you could use the acronym CODE, C-O-D-E, and I could go through them really quick. You could take the assessment at mybrainanimal.com and mybrainanimal.com multiple choice, and then I gift you learning strategies based on your dominant brain type. But I'll go through some of them now. So the C in CODE are your Cheetahs. And Cheetahs, fastest animal on land, and their dominant trait is action, right? They're fast, they're instinctual, they're action-oriented, they're quick thinkers, they prefer to move swiftly from one task to another, they thrive in fast-paced environments, right? You know, thrive on speed, on energy, on efficiency. The O are your owls, and their dominant trait is logic. You know, they love— they're analytical, they're detail-oriented, they love data, facts, figures, you know, formulas. And that's the kind of their go-to, if you will. The D are your dolphins, and your dolphins, their dominant trait is creativity, right? They have an incredible imagination. They're great natural problem solvers. They have a vision for their business or their brand or their lives that may be able to people can't see, and they're very passionate about it. And finally, the E in CODE are your elephants. And your elephants, their dominant trait is empathy. So they have high EQ, if you will. They are, they want people to feel seen. They want people to feel, feel heard. They're very community-focused. Like, for example, we had our team take this assessment and 100% of our customer experience, customer service team, were our elephants and that we didn't even hire for them. But it happens to be like people are going to go into their element, right? Whatever they're strong in, they're going to gravitate towards roles and responsibilities that they're good at and they're passionate about, right? Our CFO, you can imagine, is an owl. He needs to see the stats, the dashboard, you know, every single day, the KPIs. A business partner who you know, our CEO Alexis, she is a dolphin. I mean, she has a vision for 1 billion brains, no brain left behind, and what it takes to be able to get there. And so, it's interesting. Once you know how your brain works, you could work your brain better. You see this also in, I don't know, take any famous television like Friends, right? Ross would be your owl. A professor, a scientist. Phoebe would be the creative dolphin with her music and her art. Joey would be a cheetah, doesn't think, just acts intuitively. And Monica would be your elephant, meaning that she wanted to host everything. She's the community, you know, when everyone kind of centers around. And so you'll see this in Star Trek and Harry Potter. We could just go on and on. But the point of bringing this up is once you understand your brain type, then you could see how well you could learn, how you could perform, how you can manage time, how you could— like even selling, right? You would sell to an owl differently than you would sell to a dolphin, right? An owl looks for evidence, right? They're looking for the social proof as an example. They would look for the numbers and make a logical decision where a You know, if you're selling to a dolphin, so, you know, you can see how your product or service fits into their vision that they're passionate about, right? If you're selling to an elephant, yes, the evidence and the research and the vision is all good, but what's more important is the relationship itself, you know, the know, like, and trust and the depth of that. So you could apply that towards parenting, towards learning, towards hiring, you know, certainly towards managing. And I just feel like Again, our brains are this incredible wealth-building asset that we have, but it doesn't come with an owner's manual and it's not always user-friendly. So my passion is really showing people how to know their brain, love their brain, and to be able to use their brain because I believe there's genius in all of us. But it's not how smart you are or how smart your kids are. It's how are they smart? So it's not how smart you are. It's more how are you smart? And I feel like genius expresses itself in lots of different ways. Ways, you know. And sometimes in traditional education it's not as reinforced, where like you take the SATs and it's like, what are they reinforcing? Verbal and mathematical, right? But there's Howard Gardner, you know, this has multi— defined multiple intelligences, you know, at Harvard University: musical intelligence, interpersonal intelligence, intrapersonal intelligence, visual-spatial intelligence, and so on. So this is more of a holistic whole self approach towards learning and performance.

So interesting.

Yeah, I find it fascinating. People want to improve their self-esteem. They could just kind of study their own brain.

And also you realize you're not broken, you're just different. But these are my superpowers based on that.

Very much so. So it's amazing because again, like our brains, like every animal or creature on the planet has their superpower, right? Some could breathe underwater, some could go super fast, some could climb, some fly. Human beings, we can't do any of that stuff naturally. But because of the power, our superpower is the power of mind, we can fly. We can go underwater. We can go super fast. We can do all these different things. And I really believe that our ability to solve problems, our ability to think, is our greatest. Because nobody listening to this right now, it's not like it was thousands of years ago where you're compensated for your brute strength. Today, it's your brain strength. It's no longer your muscle power today. It's your mind power. And so learning how to learn, if you can learn how to learn and focus and concentrate and read 3 times faster, understand what you're reading and apply it, you could apply it towards marketing, management, martial arts, music, money, Mandarin, everything gets so much easier. So it's kind of like the lead domino that just makes everything else easier and possible. Yeah.

Well, I've got the quiz open here again. What's the link again for everyone so they can take it?

MyBrainAnimal.com. At brainanimal.com.

Okay, I'm going to take it after we get off and I'll let you know. I think I'm a cheetah, but I also have a blend. I think I'm a cheetah with some dolphin friends on the side, but I'm not positive. So, I'm curious if I— is there a percentage scale or is it just like one or two?

Yeah.

There's a primary and a secondary. And again, we're not any just one, right? There's a blend of it. And it potentially could change during the age or stage of life and your life conditions. Something could happen that would make you prioritize certain things over others kind of like the the evolution or the spiral of, you know, dynamics of it. We all have levels of development, but, you know, when you think about it, you know, your owls would be your, your Einsteins, your, your Marie Curie's, your Isaac Newton's, right, your Warren Buffett's. You know, you would have your, your dolphins would be more the Leonardo da Vinci's. It would be the Pablo Picasso, J.K. Rowling's, Walt Disney would be those kind of visionaries. So you could kind of get an idea of, you know, who falls into what category and then also what roles and responsibilities would fall under this. And the data analyst would be an owl, an engineer would likely be an owl, an accountant would more likely be an owl. So the different professions you could kind of map over to, but it's kind of like, again, just to enable, I think everyone in every organization should take it because it also shows you how you communicate with these and it takes the judgment out of, your coaching or your sales, right? Because you— there, people are operating, you know, what is most dominant in terms of how they're set up.

Really cool. And I'm assuming based on that, you figure that out, and then the way you would teach speed reading or learning or memory is different based on which of the animals they are, I assume, right?

I mean, there's certain universals, just like there are, you know, certain exercises, but certain exercises, like physical exercises, would work are better for certain body types. I think most people would know general exercise is really great, but everyone, even with their diet, is a little bio-individual. They take a microbiome test because not everybody could digest kale or some people might be allergic to chicken or what have you. So, to the point, nowadays with AI, with all kinds of assessments, medical and otherwise, you can really kind of pinpoint. I think I think one of the most, two parts of really succeeding today is having the curiosity to know yourself, right? That's why we take assessments or we go to therapy. Some people do plant medicine, whatever it is to get to know yourself. And then, and by the way, like one of my favorite movies is like The Matrix, right? Like a lot of people. And there's a point where Neo goes to see the all-knowing Oracle in the kitchen and she's baking cookies. Most people don't see this, but above the door was a phrase when he walks in and it says, know thyself. So having this curiosity to know yourself is half the battle. But then I think the second half is having the courage to be yourself. A lot of people do the inner work and they get to know their values, their beliefs, their mission, whatever happens to be their identity. But living that person is a different game also. Having the courage to be that person. So it's those, you know, two sides of the same coin.

So cool. So interesting.

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Get 12 months special financing on installed carpet projects right now at The Home Depot. Offer valid March 12th through March 29th, 2026. Exclusions and additional charges may apply. For licenses, see homedepot.com/license-numbers. Okay, I wanna ask you a question because I'm working on a book right now and I bought the domain subconscious.com and we have a lot of stuff we're working on over there. And so what I'm fascinated right now is like the conscious and the subconscious and how they work together and like just the, anyway, so that's what like I've been geeking out on. And I'm curious for you as someone who's doing these things with learning and stuff, Like, where, where's the work you're doing? Is it, is it conscious, subconscious, or both? It's like, I'm just curious, like, your thoughts, like, how that weaves into the, the work that you do.

So I, I do believe, I mean, there's this kind of this metaphor where if you put your foot, you know, if your foot's right now is on the floor, um, you know, that, that footprint, if you will, is kind of your, your conscious, uh, where your conscious awareness is, your conscious potential. If you look at the kind of the landscape or the real estate around it, you know, in the whole room or in the whole office or wherever people are listening to this, like that's more your subconscious power. You know, most of what we learn certainly is non-conscious. Like we didn't actually, I don't know, just, I mean, think about how many lyrics to songs, you know, hundreds, if not thousands, right? But how many do you actually sit down and consciously study with flashcards or outlines or notes or whatever, right? So most of the learning, you know, is absorbed non-consciously. You know, I will say it's very important. It affects everything, right? Your subconscious, some people, there's subtle difference maybe between subconscious and non-conscious or unconscious, but it affects the three areas that I talk about. So I believe there's a limitless model. There are 3 levers we could pull to be more limitless. And limitless, I called my book Limitless not because it's not about being perfect. It's about advancing or progressing beyond what you're currently demonstrating or what you believe is possible. But there are 3 levers, and I'll answer your question because I feel like all our books and everything, our educational empowerment has to address these 3 things. To, to, for people to, because when I was, we have the same publisher. I was, when I, before I sent the manuscript to read in the team, I was like, well, 100% of the people who read this book get the results they're hoping for. And obviously it was no. And my dominant question is, well, how do I make it better? And because it was all methodology, you know, how, how to do these things, how to read faster, how to focus, how to be more productive, you know, how to remember everything. But I realized there are two other things that need to be addressed. And this is where the unconscious kind of is, is the underlying for all of this. If you imagine if Limitless is about progressing, feel like, where are you stuck? Like everyone listen, let's make this practical to everybody and personal to everybody. Think about an area of your life where you feel stuck, where you're not progressing. Is it your impact? Is it your income? Is it your creativity, your innovation, your reading speed, your happiness? Your health, whatever. If you think about a box that you're stuck in, the box is 3-dimensional, right? This by nature. So the 3 forces that contain the box, and these are the same 3 forces that will expand the box, right? And that will liberate you out of that box. So the 3 forces are what I call the Limitless Model, is a Venn diagram with 3 Ms. You know, so if you imagine Mickey Mouse, 2 ears and a face, the face would be the methodology. And here's the thing, Russell, and you know, there's so many people out there that are listening that have forgotten more about digital marketing, management, sales, health, whatever, than most of their friends will ever learn, right? So common sense is not common practice. So what's the limitation is the first two. The first M is your mindset. You know, Henry Ford, believe you can, believe you can't, either way you're right. But your brain is this incredible supercomputer and your self-talk, which is often unconscious, is a program it'll run. So if you tell yourself, I'm not good at remembering people's names, you will not remember the name of the next person you meet because you program your supercomputer not to. If people truly understood how powerful their mind is, they probably wouldn't say or think something they didn't want to be true. That's not to say you have a negative thought and it ruins your life any more than eating one donut will ruin your life. But if people ate that donut 20 times a day, every single day, I think everyone would agree there'd be a consequence, right? And so, I feel like your unconscious or subconscious plays a part in terms of your mindset. And for me, 3 things to think of— your mindset for me, I define as your set of assumptions or attitudes you have about something. So, if somebody has assumptions about money or an attitude about money, it's the root of all evil, you have to hurt people to make money, whatever, right? Then it doesn't matter if they have the great methods to do that, they're still going to be contained in that, stuck in 3-dimensional box, right? Because their mindset is holding them back. So even if you find yourself saying unconsciously, you know, I don't have a great memory, being self-aware, I think, is the first step to making any kind of transformation. And catch yourself. I don't have a great memory. Just add a little word like yet at the end. You know, it just lands different. I don't have a great memory yet. And, you know, there are a lot of powers, power in that word. But the other thing is, once, once you have the mindset and you have the methodology, The second M that's there that needs to be addressed is your motivation. And some people, they self-sabotage, right? They take one step forward and one step— and it could be out— they could be totally unaware and unconscious why they do that. And so usually self-sabotage usually is a mindset issue. If people procrastinate, then it's a motivation issue. And I just love to offer this to the listener. Motivation for me is something that's very real. There's a 3-step formula for limitless motivation, and it's the letter P times E times S3. Letter P times E times S3. So everybody think about an area of your life where you're not motivated. You know you should do this thing, but you're not doing it right consistently, because the evidence that you're motivated is action, consistent action. So let's say it's reading. Right? You read to succeed, right? Leaders are readers. If people have seen photos of me with Oprah or Elon or whoever, like, we just— people always want to know how we bond. We bond over books or the love of reading, right? Which is why I'm so connected to, like, you, you know, and because you practice what you post, you know, and it's just— I feel like I've never met anybody who's not continuously learning, and I think reading is the best way to get there. Plus, reading is to your mind what exercise is to your body. It's just the best mental exercise. So, but you can't get yourself to read P times E times S3. P is purpose. So, and we know this, right? I mean, we talk about it in our podcast and programs. Without a reason, you won't get the result. Things have to go from your head to your heart to your hands, right? You could set KPIs and vision board everything in your head, but if you're not acting consistently with your hands, check them with the second H, which is your heart. The symbol of emotions. Because we're not logical. We all know that people don't buy logically, they buy emotionally, just biologically. But we're not logical, we're biological though. You think about dopamine, oxytocin, serotonin, endorphins, we're this neurochemical soup. But if we don't feel it, we won't do it consistently. So what is the purpose? So it can't be cognitive. Everyone could talk about the reasons they should be exercising or reading books or whatever, but if they don't feel it, like for example, in my neighborhood, I saw somebody recently and I didn't recognize them. And, you know, when you see someone you kind of recognize, but you don't know who it is. And that's really bad for me, you know, as a memory coach.

I remember everybody.

Yeah. But when he opened his mouth and said hello, by his voice, I knew exactly who he was. But he looked complete— I haven't seen him for a few years. He looked completely different. You know, he looked fit. He looked— he had this glow. He looked younger. Like, the backstory is this person, like, the most unhealthy person that I knew. And I was just like, I need to know what are you doing. He tells me all the things he's doing. And I'm like, me and our friends, mutual friends, have been telling you to do that for years and you took pride in being unhealthy and smoking and there was this identity. And I was like, yeah. He's like, yeah, but I was on a business trip. I came home and my daughter was crying hysterically and she had this nightmare that I died and this whole thing, right? And he found purpose and he changed his life in that moment. So, I just want to remind people Even remembering names. A lot of people don't remember names, which I think is the number one business etiquette networking skill there is, right? All the clichés. People don't care how much you know until they know how much you care. A name is the sweetest sound to a person's ears. But most people, they're not connected to the reason. They know intellectually they should remember names, but are they feeling it? Even asking yourself, why do I want to remember this person's name? Show the person some respect to make a deal, get a referral, to practice these things I learned on Russell's podcast, whatever. Reasons reap results, right? So you always, you start with that why. So the P is purpose, feeling it. Now I realized that just purpose won't get you consistently motivated all the time. You need the E, P times E times S3, which is energy. Because an exhausted person is not motivated, right? If you're depleted, if you, we have a newborn, haven't been sleeping very well, exhausted, not as motivated. To do the things I need to do for work and to work out and so on, right? So, and, you know, so that's why a big part of our work is brain optimization. What are the best brain foods? How do you optimize your sleep? How do you manage that, you know, chronic stress that could shrink your brain and steal your mental vitality? What are the best supplements, nootropics that have been proven human studies to boost focus, memory, mental energy, right? And then finally, you could have limitless purpose and limitless energy and still not go follow through to be motivated because you need S3, which, you know, like everyone calls it something different. Small, simple steps, right? Because a lot of times, so people are not motivated for one of three reasons. They don't have purpose, right? So they're not going to do it. They don't have the energy to follow through, so they're not going to do it. Or that thing is too big or it's too intimidating or it's, it's, it's too abstract or it's too confusing. And we know a confused person doesn't do anything, right? So how you find your, so instead of reading a book like 10 pages a day for someone who doesn't do it, maybe it's too big of a jump. Opening up the book is a small simple step. Reading one line. You know, I had on our podcast one of the world's top biological dentists. We're talking about oral hygiene and brain health. And we're talking about things beyond brushing, like oil pulling and tongue scraping and flossing. And, you know, I was talking about kids and like getting your kids to floss. Maybe it's too big of a jump in a habit, flossing one tooth, right? Because no one's going to stop at one tooth. Or you want them to clean their room, small simple step, put one sock in the hamper. But this also applies to sales, right? A lot of times, you know, people, I don't have the purpose to buy your product or invest in your company or whatever. They don't have the energy, right? Or the resources, the capital or whatever. And maybe you're making it too complex and you need to break it down. You know, into smaller commitments. And how you find your small, simple step— I ask this question every single day whenever I get stuck or stalled: What is the tiniest action I could take right now that'll give me progress towards this goal where I can't fail? What's the tiniest action I could take now, operative for now, that'll give me progress towards this goal where I just can't fail? You know, and so I think those are the 3 keys for limitless motivation. And going back to your original question, the unconscious affects everything, right? It affects your mindset. Affects your inherent motivation, like, and it also affects the third M, which is your methods, how you're getting there, because are we constantly upgrading those? Because a lot of our methods, I mean, Duke University said 40% of our daily behaviors is habitual and unconscious. So there's an unconscious component, surely, for how we think, how we feel, and what we're doing. And even when I'm on stage or I'm coaching somebody, I'm reverse engineering, saying, what do I want them to think? What do I want them to feel? And how do I want them to behave? What do I want them to do? You know, and I design, you know, accordingly. And so I would say the unconscious is everywhere. And out of fear, though, people, most people in my estimation are shrinking their dreams and their goals to meet the current situation. And maybe we shouldn't be shrinking and downgrading our goals and dreams to meet the current situation. Maybe we should think about upgrading our mindset. Our motivation and the methods we're using, because maybe people are using old methods for marketing or old methods for sales or old methods for losing weight or old methods of reading, right? And so, um, yeah, so many people I think shrink what's possible to fit their minds, you know, when they could be expanding their minds to fit all that's really possible. Yeah.

Oh, Jim, this is such good stuff, man. Um, it makes me want to go back and reread Limitless. I'm gonna go Make commitment. I'm doing 75 Hard right now, so I got 10 pages a night. I just finished the book, so I'm going to go back into yours and reread it. It's been a bit since I read it, so I'm excited to get me re-motivated to jump back in.

Thank you. Our team, we've been using ClickFunnels and everything from very early, early on. So our team, our marketing team, I know they've read Expert and DotCom and Traffic Secrets. So thank you. Thank you for amazing work, buddy.

That's too cool. Well, unfortunately, I got to jump. My next call starts in a couple minutes, my next interview. But this was amazing, dude. I appreciate it. Good to spend a little more time with you and to hang out and for my audience to be introduced to you as well. Again, as you guys know, so many of you guys are into business and marketing, but it's like these are the things that actually are bigger levers to pull than like learning the next marketing hack. It's like learning how to learn, how to function with your brain, how to like lean into your superpowers, the things that make people the most successful.

So, I appreciate your work. Challenge everyone to do one thing. I think you learn something best when you teach it, right? They call it the explanation effect. And, one of the best things people could do is share it. So, if I could challenge everyone wherever you're consuming this right now, take a screenshot and when you post it, tag Russell, tag myself so we get to see it. I'll repost a few randomly and we'll gift out a few signed copies of Limitless just randomly as a thank you for having me on the show. But, I would love for people to share this in there one thing that they're going to do based on this conversation. And I feel like when you share that with your fans, your followers, your family, your friends, we get to learn it. We get to learn it even better. So, I want to thank you so much. And just remember that there's a version of yourself and your brain and your business, your brand that's patiently waiting. And we just— the goal is we show up every single day until we're introduced. So thank you so much for having me, buddy.

Thank you, Jim. Appreciate you, man. And everyone go take the animal quiz. What's the link again?

mybrainanimal.com. And that's where you get all the strategies for remembering names, reading faster, how to focus at will based on your brain type.

Awesome. And then if you haven't read his book yet, it's, it's really good. So anyway, thank you, man.

Appreciate you.

And everyone, we'll see you guys on the next episode. Thanks, everybody. Now obviously if you want to sell stuff online, you're going to need a good funnel, but if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world.