Keaton "The Muscle" Hoskins Reveals the Mindset Behind His Biggest Wins | #Success - Ep. 64

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Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. What's up everybody? Welcome back to the show. Today I'm here with someone who I'm really excited to have this conversation with actually. We've hung out like 3 or 4 times, but never had more than like a 60-second conversation at a time. And so I'm excited just to get to know him a lot better. And he's got a lot of interesting stories I'm going to find out about, one of them being the fact that he was going to fly up here on his helicopter but then wrecked it. And now we're doing this remote. And so there's a lot of fun things. A lot of you guys probably know him. His name is Keaton, nicknamed the Muscle Hoskins. He's been on, you know, on TV, got a ton of businesses, runs events, does coaching, has more businesses than I have funnels, which says a lot. And just excited to be hanging out with you today. So Thank you for, for coming and being on the show, man. I appreciate you.

Absolutely, man. It's an honor. I look up to you. I think you're a stud, and I'm excited to be able to actually have more than a 30-second conversation with you.

Yeah, it's going to be nice. Hopefully we like each other by the time it's done. I guess we'll find out. So, but first off, so you were going to be— you were planning on flying helicopter up here, which most people don't know you have a helicopter. I didn't realize till the first time I came to your house and there were like 2 helipads on the thing and you flew in a helicopter and I was like, Who is this guy? So I'd love to hear any helicopter story because that's a great way to start any podcast, I think.

You know, so this is funny because people ask that all the time because now it's kind of become like my brand, you know, like, hey, he flies helicopters. And everybody always asks me the same question, like, why do you have a helicopter? And I'm like, I don't know, it just makes my life easier. It's like a time machine, you know, I, I can get anywhere I need to get as soon as I need to be there. But seriously, about 10 years ago, I used to be deathly afraid of flying. Like, I couldn't even get in an airplane. It scared the hell out of me. And about 10 years ago, I made like a very specific decision that I would use my fear as my true north of my compass. Like, if it scared me, I had to do it, like, no matter what. And I just, I committed to that forever ago. I was like, no matter what it is, if it scares me, I have to do it. So I ended up getting in a heli and I was scared out of my mind. And my buddy, he was like, take the controls. And I was like, okay. So I get behind the controls and dude, I fell in love. Like, all of my fear went away. Everything that I was scared of went away. And I was like, dude, this is what I want to be doing. So literally within that year, I was like, I gotta have a helicopter. And dude, it's the same thing now. Like, I'm still scared of heights. I still don't love flying. But man, when you get me in my helicopter, it's like the one time in my life that I'm fully present. And if you've ever flown a helicopter, you know, like, it's really hard. It's not easy. You got to be fully present. And so, funny enough, every time I have a big event, every time I speak, the first thing I want to do is go fly. Because it gets me right in my head to be present and be like ready to deliver whatever I'm speaking on. Because it's like the only time in my life when I'm like, dude, you have to be right here right now. So that's why I have it and I love it, man.

That's so cool. What do your neighbors think about it? Because you're, I mean, you're not really a neighborhood, but you have neighbors around you. Do they love you flying helicopters every day?

You know, dude, it's been a battle. It's definitely been a battle. The city doesn't love it. They don't love that I have a helicopter, but I, I always want to be as courteous as I can. So when I got the helicopter, I literally went to all my neighbors and I was like, listen, if you have any issues, please come to me. I won't fly early, I won't fly late, I won't bother you guys. And if any of you guys want a helicopter ride ever, you just come up and let me know, and I'll take you guys whenever you want. And it cleared up any issues really fast. So my neighbors don't mind it at all. They're good.

That's amazing. Um, yeah, when we first started booking this and you said you fly up here, I was like, where are you gonna Is it hard to find places to land? Like, you just land—

Oh, not at all. That's what's so cool about helicopters is you can land anywhere you want to land. The only permission you need is from the person that owns the land to approve that you can land there.

Really?

So I could land in anybody's front yard. I could land— if you own your business, I can land in your parking lot. I can literally land anywhere I want, which is the best part, because anytime I go fly, even if I were to fly up to you, it would probably be a 2-hour flight. I'd end up stopping 3 or 4 times at cool rivers or lakes or whatever. You sit down, right? Yeah, you just sit down and hang out and do whatever. So yeah, you can land wherever you want. There's not a lot of rules.

That's insane. All right, so I remember back in the day, like the cool flex was to have a Lambo. Then it was like to have a jet. And now the helicopter, I think, trumps all of them. Like, I can't think of anything cooler than that.

I told my wife, I'm like, listen, I do like cool cars. I'm probably not going to be the guy who has 10, 20 cars. But I would rather live in a van down by the river and have a helicopter than anything else. So we're always going to have a helicopter if that's what it takes.

Oh, so cool. All right, so now everyone knows about that. I think that's a good way to start this. So, um, I want to go back. I want to understand you a little better. I'm going to go back in time. So first time I heard about you, obviously Diesel Brothers, uh, you did a car for one of my friends. I don't think it— I think something weird happened with all you guys. I don't know the whole story, but that was the first time you guys did a car for a If you remember Josh Swenson, Rhino Rush, he has this insane car for him back in the day. And it like had the huge old wheels and it dropped like nails on the ground if people like drove. It was insane. And so that's kind of my introduction to what you guys, to that whole world. But what was happening prior to that? Like I'm sure you were doing a lot of things prior to like all of a sudden you're on this TV show. Walk me through that part of your life.

So essentially, so I'm LDS and I was a missionary. I came home from my mission Where was your mission, by the way? I went to Seattle.

Okay, very cool.

And when I came home, my father actually ended up passing away about 3 months after I got home. He was pretty sick throughout most of my life and he kind of hung on for life as I was on my mission. And when I got home, he ultimately was done and he passed away. But my dad, he raised me to do the, like, the 9 to 5, go to college, save money, 401(k), retire at 65. Like, that's the safe route, right?. And I knew in my heart, like, I, I just couldn't do that. But he was always grilling it into me. And when he ended up passing away, he was like, listen, everything I told you, complete bullshit. Like, there's no safety. There's no safety in life. So go do what you want to do. And, and kind of cool, I ended up making him some really big promises. I'm the oldest of 5 children, and one of our last conversations, I was like, Dad, Don't worry, I'm gonna take care of the family. I'm gonna take care of mom. You don't gotta worry about all that stuff. I'm gonna build something big on my own. And so literally, as soon as I got home, I started building businesses. I became an entrepreneur and it was really simple because I had no other choice. I couldn't work for somebody. I couldn't listen to people tell me what to do and dictate how much money I made. So right out of the gates, I started my first company. And from that point until today, that's all I've done is start companies, buy companies, sell companies, exit them. And I've done that for, I mean, it's been, I'm 37 now, it's been 16, 17 years of me just starting and building companies. But one of the first companies that we built was called Diesel Sellers. It was ultimately a truck classified truck site. Diesel Dave and Heavy D, who are my very good friends, we went to high school together. We ultimately, we came out in 2012 with this idea that you could social, in social media, you could market your business, and nobody believed it, right? It was the new era of social media, and we would go around and say, hey, social media is going to be the new avenue to market, and no one believed us. So we were like, you know what, let's show people. So we started this big social media, it was Facebook at the time. We started social media on Facebook and it was called Diesel Trucks for Sale. And ultimately it connected diesel truck enthusiasts all over the United States to be able to sell their trucks. And we started doing like crazy skits and just doing stupid stuff and it went viral, right? Like something we didn't know because we didn't know social media back in the day. And we started building a following and doing all these things. And then we sat down and we were like, what if, What if we did a truck giveaway and people could buy product from us to get entered in to win a truck? Right. It was this new idea. And I tell people this all the time. We were kind of the godfathers to the giveaway model, which people do all the time now. It's saturated. But we started and we literally, we bought our first truck. We put $75,000 into it, made it this crazy thing. And then we had like 4 or 5 shirts that said Diesel Power Gear on them. And we said, for every dollar you spend with us, you get one entry in to win the truck. Well, as soon as we started, we didn't know that it was going to be like this legal thing, like gambling, right? Yeah. So then we had lawyers come to us. They're like, you can't do that. You have to be able to let people enter for free. And we were like, oh no. So they said, you got to allow people to send in letters ultimately, and they can get an entry every letter they send to you. So we started this truck giveaway thing with the social media following that we had And we were like, dude, we might give a truck away for free and not make any money. It was kind of a crazy idea, but we stuck to it. So we did our first truck giveaway. I think it was in 2011, '12 when Facebook really started to pop off. And dude, we did like $700,000 in 4 shirt apparel sales. It was crazy. So we realized that social media was a really powerful avenue for marketing and for all kinds of cool stuff. And then we just went crazy. We started doing crazy stunts and going viral as much as we could. The more we went viral, the more followers we had, the more people we could market to. And then about 2013, we had Jay Leno. He saw our— some of our stunts and some of our stuff, and he was like, I got to have you guys out on the show. So Diesel Dave goes out to the Jay Leno Show and, you know, we had this little skit there on the Jay Leno Show, and that's when the Discovery Channel saw us. And they were like, we got to do a reality show with you guys. And we were doing so well in the giveaways, we were kind of like, nah, we don't want to do a reality show, which I think they thought was crazy. So they kind of chased us for a year to get us to do a reality show. And then at that point, we were like, all right, let's try it. And, and I think our, our first episode aired in 2013-14, and we became the, the number one reality show on Discovery Channel., and, and we kind of did that for about 10 years. Our, our last season aired, I think, in 2021, '22. But that's ultimately how we, we, we got to the show was doing the Diesel Brothers, like, diesel seller stuff.

That's crazy. Did the show add a lot more, uh, people versus the social, or is social bigger?

Social is all— was always bigger, you know. Crazy enough, so we still hold the record, at least I think, We hold the record for the most watched premiere reality show. And the only reason is because we were marketing it on our social media to our millions of followers saying, hey guys, we have a TV show. It's going to air on Monday night at 7 p.m. And I think we had like 3 or 4 million viewers on our first episode, which like crushed it for Discovery Channel. They freaked out and they couldn't see— they didn't understand why because they still weren't in the social media game. But we had told all of our followers, hey guys, you guys have been following us on YouTube and Facebook, come and watch our show. And it crushed across the board because all of our followers were waiting for the episode to come out on Discovery Channel.

So crazy. Do you still have that business now, or did it shut down after the reality show ended, or what's, what's that?

No, we kind of, uh, so, so we kind of essentially moved out of it and moved into just doing, uh, the show itself. We started building trucks for all kinds of people. We started doing like different giveaways. We started actually partnering with businesses that were like, hey, I want to get my business out there, can we do a giveaway with you? You guys build the truck, we'll share the revenue. We kind of branched off in a few other things. And then about 2020, all of us got really, really tired of, of filming. Like, it's a full-time job, and I was still building businesses. I had built like 10 businesses in the time we were filming. I had a supplement company, we had an energy drink company, I had, I had a plastic surgery clinic, a dental office. I was just opening up all these businesses and I started making way more money as an entrepreneur than I ever did as a celebrity on TV. So by 2020, all of us were like, we're kind of done, we don't want to do this anymore. And then Heavy D and Diesel Dave kind of moved to YouTube, which they're actually still doing, and their YouTube channel crushes. They, they do phenomenal numbers. They make great money from it. But I got to the point where I was like, guys, I love you, but I don't want to do filming anymore. I'm tired of cameras. I don't want to do that. So I kind of fell back into businesses, building businesses, buying businesses, growing them, selling them, and, and kind of have been doing that ever since.

Interesting. So why dentist, cosmetic— what was the other one?

Like, why those?

Plastic surgery clinic. Yeah, like, for me, it's like my business is all fit a really typical model? Like, is something I can grow with the funnel? Like, what, what are you looking at when you're looking either buying or creating businesses right now?

So, well, now it's much different. So I, I literally realized what I was good at. I, I was good at sales and marketing. That was it. So I could go into any business and I could say, I can take that business and I can 10x their revenue, I can 10x their net, and then I can hire infrastructure for all the shit that I'm not good at, which is a lot, right? So I just, dude, I, I would go see a void and I would say, I want to start this business. I went into a plastic surgery clinic with my wife and she was getting a breast augmentation. I told the doctor, I was like, hey, I could run this business better. You clock in and clock out and I'll help you build this business. And he was like, yeah, I'll give it a try. And we did. We crushed. And I went into sales and into marketing, same thing. Dental office, I went in to get my teeth cleaned and I was like, hey, I know you're, I know you're a great dentist, but I know you're not a good business owner. Let me run the business. Let me do the marketing. Let me do sales. Let me do all the infrastructure. You just be the dentist, right? So I would just find businesses that I felt like I could come in and raise sales and raise marketing and make a shit ton of money and then build infrastructure behind it. And I did that for years and years and years. I didn't care what business it was. I knew that if I could find a model that was ultimately doing well, I could come in and make it better because I'm really good in sales and marketing.

Yeah, very cool.

And it's across the board. Like, if you ask me what businesses I've owned, it's all over the place.

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Priceline. Do you still own a lot of those?

Have you sold most of them, or, uh, so currently, currently I own 8 businesses. Um, I've sold all, all the others. Um, I, what I really do now, what I enjoy is I like to buy businesses. That's actually what I teach a lot in my mentor program is I could take any human and tell them how to find a cash flowing business, how to structure a deal to buy that business for very little money out of pocket, very little money. And then ultimately get that business to flow its cash into the financing of the business and then scale the business. So that's ultimately what I've been doing and teaching for the last 2— well, I guess it's been 2 and a half years. But no, I, I still like— I started 2 businesses in the last 90 days. I bought a business, uh, 3 months ago. I'm— I just— I still do it all.

Yeah, serial entrepreneur. I love it. Um, so Limitless Society, that, that's your new coaching brand, right? Yeah. And how was that? Was that start 2 and a half years ago?

When did that start? Yeah, so, so funny enough, um, I'm really good friends with, uh, Ed Mylett. Um, I'm good friends with, uh, Sean Whalen, one of my really good friends, Rob Bailey. All these guys had coaching groups, and, and Ed was one of them. And about 3 years ago, I was thinking about the next business I wanted to start, the next business I wanted to build, and, and, uh, ultimately I had the conversation with some of these coaches, some of these speakers, and they're like, dude, what are you doing? And I was like, what do you mean? They're like, you've done this so much, why wouldn't you start coaching, right? And I was like, no, I don't like the coaching space. I'm not, I'm not into the guru space. I, I don't love that space. And they're like, yeah, but you're doing it. That's the difference. Like, there's a lot of coaches who will coach, but there's not a lot of real mentors that are doing the things that they coach. And, and then I started to get talked into it by some of my friends, and, and I had a really cool conversation with Ed, and he was like, Keaton, you've built the life. You're the husband, you're the father, you're the leader, you make the money. You literally have built all of these beautiful things. Why would you not teach people to do the same thing? And that's when I actually fell in love with the idea. I was like, dude, I'll coach business, but I don't care to make people rich. I want to make people a better version of themselves. I want to make better fathers, better husbands, you know, all of those things that I've learned over the last 5, 10 years of personal development. So literally 3 years ago, I was like, all right, I'm going to start a coaching group. And the coaching group is going to be based around one thing. I want to build a better version of every person that I come in contact with. That's it. That's all I want to do. And a better version makes more money. They build better businesses. They're better fathers. They're better, you know, all of those things. So, yeah, 3 years ago, I was like, "All right, I guess I'm going to start a coaching group." And then, because I had created so many wonderful relationships with people like you, I was like, "I'm going to throw an event." And my first event, I think you spoke at, it was either my first or my second.

I think it was the very first one, yeah.

Yeah, I threw that event. There was 7,500 people there. And, dude, all I did is I went to my friends like you, Ed Mylett, Andy Frisella, all these big guys. I was like, "Hey, man, I'd love your support." And they're like, "We're there, man. We'll come out. We'll support whatever we got to do." to do. And I fell in love with seeing people come to these events and learn things that shifted them in a way that changed their money, their marriage, their family, their health. And from that point until now, I've kind of had, you know, horse blinders on. I love my businesses. I'll always have businesses. I have a CEO and a CFO, and I have all infrastructure and all those businesses. But that's so secondary now to Limitless Society, which is I just want to help people become the greatest version of themselves. And I only learned that the hard way, the hard way. And, and that's what I want to be doing. So yeah, we launched Limitless about 3 years ago, and it's just been— it's been the coolest blessing ever. Because making money is fun, but making an individual make money by becoming a better version of themselves, there's nothing more rewarding on the planet. And I've just fallen in love with it.

So did it actually launch at that first event in Salt Lake?

It was, uh, it was about 3 months before that. So I had started the group, and the group, uh, essentially Limitless Society, where I teach every single week, and we, you know, we teach cool stuff. And then I was like, dude, I got to do an event. And everybody's like, you can't do an event, events are run out, you got all these big players like you, like Grant Cardone, these guys are throwing big events, you're never going to be able to do a big event.. And my dumbass, anytime somebody says I can't do it, then I'm like, all right, I guess I got to do it. So I told everybody, I was like, I'm going to throw an arena event. And everybody's like, not going to work. It's not going to happen.

You can't do it. And it was a one-day too. That's what's interesting. My audience knows a lot about like we run 3-day events in that model, but it was just a one-day filling event.

A powerful, crazy event with crazy-ass speakers like you that came and just crushed it.

I'm curious, how, um, how did you feel that first event?

Uh, I was overwhelmed. I had never in my life done an event, um, you know, and, and I didn't know what the heck I was doing, which is the majority of my life. I don't know what I'm doing, but I just do things. Um, but man, I'll tell you, uh, it, it was, it was life-altering. I had thousands of messages of people that were like, dude, that event changed my life. And one of the things that I really fell in love with, and I don't want you to take offense to this because I tell— I say this a lot, a lot of people in this space, they create these events and then they create this offer and they do a sales pitch, right? Like there's this, hey, Tony Robbins, 3 days, and there's the sales pitch, or your funnel event and there's this sales pitch of great value. I said to people I don't want to pitch a thing on that stage, which you probably remember. I didn't pitch anything. Like the only offer we had was actually your offer at that event. And I told everybody else, no pitches, no nothing. And everybody told me I was an idiot because I was like, I don't know. I don't know what I'm doing. I just know I want to bring value so much to these people that I don't want them to leave feeling like, oh, Keaton's just trying to pitch me something, which I ultimately have learned pitching is a great way to do things because your offer is valuable, right? But that was the old me. But the question of like, how did you feel? Dude, I felt like all we did was deliver massive, massive value to individuals. And I got such good feedback that I was like, dude, this is what I want to do.

This is what I want to do. How'd you sell 7,500 tickets the very first one? Oh, for one day?

Because it was a lot, man. I think our actual count, I think we had 7,800 tickets. I just, I spent a ton of money in marketing. I called people like you that are like, I don't know anything about funnels, man. I need to start marketing and I need to get people in funnels. I need help to get leads in. I just kind of fumbled my way through it, but I spent a lot of money on marketing. I spent a lot of money on ads. I also, to be very fair, I had the world's best speakers. I mean, Ed Mylett, Andy Frisella, David Goggins, Gary Vee, like those are phenomenal people that put butts in seats. And that was something I learned early. I was like, dude, nobody wants to come listen to me. 7,800 people don't want to listen to me. They want to listen to people like Russell. They want to listen to David Goggins. They want to listen to Andy Frisella. They want to listen to Ed Mylett. And I knew that. So I ultimately, that's what I marketed. I was like, hey, Utah, you're never going to be able to hear these guys speak anywhere else. Come out. And I think that was a big piece to why we had so many people come.

Most of the people from Utah, like the people travelers—

most— no, surprisingly, we had 70% were out of the state, 30 were, were from the state.

Interesting. Wow. Yeah. And then, so at the end of that event, you never— you didn't sell Limitless there, or did you make a soft offer? Just— that was it?

Nothing? I mean, I was on stage and I was like, hey, if you guys want more of this weekly, you can join Limitless. But I didn't even have a QR code up to scan to tell them.

Yeah, go find it, go find it online, Google it.

Yeah, I was like, hey, it's limitlesssociety.com, go check it out. But no, we didn't have any other offer.

And then how many more times have you done that event or some version of that event since in the last 3 years?

So we did, uh, we've done 2 more. Um, the last one we did was about a year ago, um, and we actually did end up coming up with an offer. We had a Limitless Society offer that we did that was really, really cool that crushed. Um, but yeah, we've done I've done probably, I don't know, 50 events since, but I've only done 2 big, big events. Rest of my events are between 1,000 to 2,500 people. Okay.

And then are most of them— I mean, is that the core way you're filling people into your— my funnel hacker is going to want to know how you fill in the coaching programs. I'm assuming that's the way the events is that the core way you're driving traffic and driving people into the, into the coaching.

So no, I should be. That should be what I'm doing, but I'm not. Um, no, I, right now I have about 6 million followers on social media, so I'm not running any marketing. I don't do any paid marketing. I don't do any funnels. I don't do anything. I literally just, just organically post to my social media and that's where people come in. We, we do about, we do about 600 to 1,000 leads a month that we get organically. Um, and, and my programs are really simple. It's $297 a month to come to Limitless Society. And then I have my Blueprint Entrepreneur Program where I teach people how to buy a business, how to scale it, how to exit it. And that same thing, we have about 1,000 people in that program, but that's about it. And then I do one-on-one mentoring, but that's kind of— I don't market for that because I don't want to deal with the masses. You know, like when people want real help, they come. But other than that, no, I'm not doing any marketing. I'm not doing any kind of ad spend or anything. Interesting. Are you—

are the leads coming in? Do you sell them on the phone or they're coming and just buying?

No, they're coming. I have a sales team. I have a sales team of 5 people. Ultimately what I do, and I'll give you a great example, I made a post today. I'll have about 100,000 people watch that story post, and then in there I ask them to send me a keyword. Like today it's blueprint. That gets put into my CRM and then it gets split up between my sales guys. They book a call with my sales team and then ultimately my sales team gets on the phone with them and gets close on whatever program is going to best fit for them.

Yeah, very cool. So what's the plan for the next few years? Just keep growing Limitless, or do you have other aspirations for the brand, the business next?

Or curious on that. Yeah, I think truthfully I actually asked this question like a week ago because I, I've been very, uh, I'm really like scarce with what I put in my— on my vision board now. And you know this as somebody who's accomplished a lot. You're like, when I put it up there, I'm going all in. It's like, give me a lot of work. Yeah. So you're like, I'm not gonna put got that on there yet. But, uh, I, I just recently, I was like, what is my vision? What is it now? I, I want to continue to do Limitless Society, uh, Limitless Society and Arena events. Um, I have fallen into— I really, really like small events, so I do smaller events in my home. I can fit about 250 people in my living room. In fact, you came to the—

I've been there twice now.

It's great. Yeah, yeah. The, uh, the What was that? Man in the Arena. Man in the Arena, that's right. Yeah, Garrett and I kind of put that together, and then we did the, uh, the VIP thing at my house. But I've been doing small events in my home, which I love. I love, love, love. Not that I don't like the big arenas, but the 250 people in my living room is much more intimate. And we do about one of those a month now. But dude, I'll tell you, my, my goal and my vision— I just want to get to as many people as possible to convince them that they can do more. Whatever that is, right? Whether they're an entrepreneur, whether they're a 9-to-5er, to build every single aspect of their life. And within the last year, I just started doing, uh, marriage masterminds, which I absolutely love. I think the most important thing in the whole world is your marriage, way more important than anything else. So we started doing those, and it has just taken off. It's been incredible to watch thousands and thousands of people come in that want help in their marriage, that want to grow their marriage. So we've kind of been doing small events like that, small events for the Limitless Arena, small events of Limitless Society. The Blueprint we do, like I said, once a month in my home. And then the plan is, is to do 2 to 3 big events a year. So this next year I've got 2 Limitless Arenas planned.

Hmm, very cool. Huh. Um, it's exciting, man. It's a lot of really cool things.

It's interesting.

Uh, I love watching people have similar back in. Like, again, you're selling coaching similar I do, but like just the methodology how you're doing is different and unique, and it's fun seeing like other people's takes or different ways that they're, they're doing that. I've tried to advance my house, my wife doesn't like that, so I can't do that. So I gotta get a fake house specifically set up just for, uh, for bringing people in. That's, that's too cool. Um, all right, next question. We're getting close to time, but, um, you've You've been losing a ton of weight right now. Like, what's— yeah, what's been happening?

Just wanted to get rid of— I, uh, I— one of the businesses I started, um, I started taking peptides about, about 8 months ago. And I have an actual TRT company, so I'm huge on hormones. I think hormones is really like— people should have their hormones checked, yada yada. I've been doing hormones forever. I've always been a really big guy. I've always been about 300 pounds, and I, I've always liked it. But in the last 2 years, I'm like, you know what, man, I gotta get healthy as I start to get closer to 40. Like, I want to be here for my grandchildren, I want to be here for my daughters, you know, all those things. So I started experimenting a little bit with peptides, and I, uh, I— it was insane. Like, peptides are absolutely the key to the future for health. They're such a crazy opportunity. So I launched a peptide company actually about 3 weeks ago But that's been my biggest success is I haven't really changed much. I've always worked out hard. I've always dieted hard. I've always lifted heavy. But the peptides actually really helped fix my body so that I could get to the kind of weight that I want to be at, which is where I'm at now.

I'm super curious. I just started peptides because I did wrestling tournament 4 months ago and I tore both my biceps off my bone. So I get double bicep surgery. So I started doing that BPC-157 and another one. And so I became addicted to that. I love it. And then, um, I've always been really, really pale, so I started doing MT2, which brings you melatonin. First time in my life I've ever been tan, which is cool. And then I just started— what's the— what are the ones you're—

I'm curious which ones you're using. So I, uh, I love BPC-157 mixed with TB-500.

That's like— that's the other one.

Yes, those are the two I'm doing. That's the best. I think every human on the planet should be using that because it just tells your body to heal itself.

Yeah, it's something that we— it's nicknamed the Wolverine Protocol. For those who don't know, it's like, it's worth getting because you always have to heal something. Like, my wife's like, can you stop taking now? Your arms are healed. I'm like, I'm always healing something.

Like, why would you ever stop it, dude? I feel so much— I feel younger today than I have felt in 20 years from taking peptides. But I, I also, um, I take HCG, which helps with my natural testosterone. Um, I take Tesamorlin, which is like a human growth peptide. And then the one that's helped me a ton is it's, it's a GLP-1 called tirzepatide. And essentially what it's done is it's quieted the hunger noise, like, because I'm hungry all the time. That's why I was so big my whole life. But ultimately I started taking that and it's helped me to lose massive amounts of weight. And I just, I love, love, love that. And I'm not coming off of any of those because like where I'm at now, I'm so healthy, I feel so good. I'm not— I don't want to change the protocol, but that's what I'm taking right now.

Yeah, very cool. Yeah, I've been getting into it a lot lately, and it's just— it's, it's so fascinating because I've, I've always been scared. Like, I've never done TRT. I've always scared of those kind of things.

I don't want anything natural, or the peptides are just like such an easier way to— so much easier. Well, dude, even HCG tells your body to create those hormones, right? So you— if you can take a good amount of HCG, you don't have to get on testosterone.

You really don't. Yeah, super fascinating. Well, dude, it's been fun getting to know you and hanging out a little bit. Next time we'll do it on the helicopter and do it again. But yeah, I'm excited to share you with my audience. And you know, we got a bunch of people building funnels, driving sales online, all that kind of stuff. And I think lots of you do is very helpful for them. And you're just fun to watch from afar and watch your life and watch what you're doing. So I appreciate you doing cool stuff and serving this audience, man. It's really inspiring and really cool.

Dude, I appreciate you having me on, man. It's really good to connect. I, I think, uh, it's really cool to see people in the space that are genuinely who they say they are because there's not a lot of people like that. And that's one thing I've noticed about you is because I'm studious of people, I see people online and then I meet them in person, I'm like, oh, that person is not who they say they are. But as I've gotten to know you, same thing. It's, it's cool to connect with you because you are very genuinely the person that you put out. And that's, that's important in this space because there's not a lot of those Yeah, well, thank you.

I appreciate that. Awesome, man. Thanks for going to show. Where's the best place people go follow you?

Uh, best place is my social media on Instagram. It's The.Muscle. Um, a lot of people, every time I do podcasts, they always want to talk. I actually am the one in my DMs. I love being in the DMs, so I get back to everybody if they have questions, anything I can help them with, they can message me there.

Oh, very cool. Awesome, man. Yeah, very cool. Next time in Utah, look, I'll hit you up again. We'll go, uh, fly some helicopters.

We'll do some fun stuff.

That'd be awesome.

Very cool. Thank you.