Late-Night ClickFunnels Hack-A-Thon

Hey everyone, this is Russell Brunson and I want to welcome you to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everyone, I'm so excited for today. It's funny, there's a couple times I wanted to send you guys messages this week, but to be honest, I did a, I did a Google Hangout with Todd Brown the other day and he was teasing me about how all of my marketing your cards is like at 3 in the morning when I'm driving home from the office. And every night this week I've been driving home about 3 in the morning. I keep wanting to do them. I'm like, no, I gotta do it at normal times so Todd doesn't think that I'm like a workaholic. But alas, turns out I'm a workaholic. And it's 10 o'clock at night and I'm heading back into the office for another one. I think this is the 4th night in a row, but it's kind of all blurring together. But no, it's fun. Amazing stuff's happening. We have our whole dev team and all my partners from ClickFunnels flew into town. And they're here for, I think, 10 days or so. Or so and we're doing some amazing, amazing, amazing things. And so because of that we had to put sleep on the back burner for 2 weeks. Then we're gonna crash and just be done. But it's just, it's been amazing. We listed on the whiteboard things we wanted to implement, some new features, some new things, bugs we needed to kill and just a bunch of stuff like that. And I've been watching these guys, and again I don't have any skills so I can't do much of it. I've been watching these guys that they've been going through and just creating these things that are amazing. And in fact, it's 10 o'clock at night, I'm so tired right now, but I'm going back in the office because there's so much energy and synergy and things happening and I wanna be a part of it. I wanna, it's just so exciting. And so, and I don't do, not that I do nothing, I play my part, but yeah, as far as the technical stuff, they build it all and it's amazing what they're doing. So, couple of sneak peeks for you guys, you know what's happening. It's amazing. So first thing we finished off was the affiliate platform. Some of you guys know that one of the things that everyone's been asking for and that I personally wanted for a long time was to be able to run affiliate programs through ClickFunnels. We didn't really have an option. We had to use a third-party system like LeadDyno or things like that, which are just, they're annoying, you know, it's expensive, it's another plugin, it just doesn't really work that great. And so finally we decided, let's go and conquer that. So we built it out initially before the actual book launch and we've been beta testing it through the book launch. It's been working flawlessly which has been great news. I was a little bit nervous to be honest but it's been working flawlessly and then what's cool about it is, sorry I'm filling up my gas so all the people around me are looking at me like I'm crazy but you guys know I'm not crazy, right? Anyway, so yes, we used the new affiliate system for the book launch. It's working awesome. So first thing they did when they got here is They worked on finalizing— I picked the wrong guess. Okay, so they worked on finalizing the affiliate system and getting all the UI working and everything. It looks awesome. So we're gonna get some beta testers over the next week or two to start testing it out and see if they can get it to work flawlessly as well. And as we do that, then we're gonna open that up hopefully soon to ClickFunnels members, which is gonna be amazing. So you can run your own affiliate programs and it's pretty slick. So that's one of the big ones. That was the first day we kinda got that all finalized and done. Then we started focusing on what I think was like the last missing piece that makes ClickFunnels ClickFunnels. And it was the email engine, the email sequencing. Like as you know if you've been using it, there's a really cool ability where someone joins the list, you can have it send out email sequences. And it does basic segmenting, so like auto webinars, like they show up to the webinar, send out this email. Send out this one, and you know, if they buy, if they opt in here and they buy, move them to different lists. You can do some basic stuff, but that's kind of all it was. And we had this thought about a week ago before they came out, said like, what if we did a couple things? What if we could create a way where you could edit your emails inside of the ClickFunnels editor? And that was the first thing, if that was even possible. In fact, last night about 2 in the morning, they figured out how to make that possible, and we were all going crazy 'cause it was possible. And in fact, I just got an email about 10 minutes from them, from an email that was created in the editor, and it's the most amazing looking email I've ever seen in my 12 years of doing this. It was just amazing. So now you'll be able to edit your emails in the email editor, which is amazing. And now the next thing they build out is you can do broadcasts instead of lists and things like that, which is like the last missing piece. And I can't even tell you guys how cool it is. If you've read the DotCom Secrets book, you know what I've been teaching about forever. I always talk about the best way that I think to do sequencing is someone joins your list, you send out a soap opera sequence. And so what's cool is that now you can do that in ClickFunnels when someone opts in the funnel, you can build out a whole sequence there in the funnel. So the initial soap opera sequence goes out over 7 or 10 or 20 or however many days you wanna do that. And then you can do some basic segmenting. So they buy a product, you can take them off, you can move them, things like that. But then what's cool is at the end of the segment or the middle or wherever you want, you can either copy or delete or move them to another list. And so the next thing I always teach people is that after someone goes through your soap opera sequence, you transition them to your broadcast, like your daily Seinfeld emails. And so, but mostly it was like, You can never do that because there's no autoresponder software that really does that. Where now with ClickFunnels you can, it's amazing. So as soon as they finish the sequence, you move them to now your broadcast list and they get broadcast. And you can set it where as soon as they, if you want, as soon as they join a new funnel's list, you can pause them, it'll pause the broadcast emails as you're sending things out. And then when they get to the end of it, then boom, it turns back on the broadcast for them. So that way they're getting just your soap operas for that funnel and then it pauses the broadcast or vice versa. There's a million different things you can do, but that's how I'm gonna use it. I'm so excited. It's just the beginning. That part of the marketing automation will get better and better. It's kind of the first phase of it. It's just amazing. You can set up sequences where they hit this page, now queue up this email series to go out. They hit this page, or if they go here, you'll have different sequences and different things. It's amazing. Like I said, this is the first big piece in our marketing automation suite. In the near future, it'll be even smarter where someone joins your list, it'll go out there and it'll lead score. It'll figure out how many subscribers they have, how much money they make, what neighborhoods they live in, whatever it is, all the demographics, psychographics, sociographics, all those kind of things, it'll pull back in and from that you can customize your funnel. So you can say, hey, if somebody joins my list and they have over 100,000 fans on Twitter and make at least X amount of dollars a year, show them this upsell, but if not, show them this upsell. So that way people that make over 100 grand a year see your high-ticket upsell, whereas people that don't only see your cheaper upsell, or whatever it might be. It's just, it's amazing, and sending out different email sequences based on it, It's just awesome. So anyway, but the first step email broadcast part should be done tonight. That was the message I got back from them, is they're not going to bed tonight until the email stuff's done. So that's close, and I'm gonna be beta testing, you guys will see me doing it, and it's gonna blow your mind. So that's coming. Some other cool things that are coming, we've got the Funnel Marketplace. I think there will be people, probably people within the sound of my voice, who will make millions of dollars creating templates in ClickFunnels and selling them through our marketplace. Literally you can go create, templates for realtors or for info product people or supplements, whatever you build that entire template, put it in Marketplace and boom, people can start buying it and you get paid every time someone buys your templates, which is gonna be amazing. There's so many cool things happening, you guys. I wish I could share and show all of them to you, but you will start seeing them really, really soon. We're excited, we're aggressively growing. We finally got in some amazing, an amazing new developer to help clear up some of the legacy little issues that have been bugging some of our members. And those should mostly be done hopefully within the end of the month. And then from that point forward, we're gonna be aggressively rolling out the new feature sets so we can compete with the core systems out there. We can compete with Infusionsoft, we can compete with Ontraport, we can compete with, you know, whoever else is out there in our way. And after these last two integrations are done, they fill in the email, my business will be 100% on ClickFunnels. I won't need any other external party service to do anything. And that's amazing. So I'm excited, you guys. This podcast is not about teaching you guys anything tonight or sharing anything outside of just my excitement and some cool new things. Stuff I wish I could share with the world, but the world's not ready yet. So because you guys are here, because you're my faithful Marketing Your Car listeners, you guys get a chance to hear about the new stuff that's happening, and I hope it gets you excited as well. So the other thing— so much cool stuff I wanna share with you guys. The new Funnel Hacking podcast, Funnel Hacker podcast, I recorded the first video earlier this week and it's awesome. So we're gonna be launching that hopefully by the end of the week, might be early next week though. We have a new onboarding process in ClickFunnels has to be done where we're giving away these Funnel Hacker t-shirts. So I had to get that part of it done first before I can launch that because they're kinda tied together. So I'm working on that, trying to get that done this weekend. So that'll be live and it's gonna be amazing. Like the first episode, you guys, I dropped bombs. I gave away hundreds of thousands of dollars of free stuff and every single week's gonna be the same thing. I think it's gonna, I'm proud of it, it's gonna be amazing. So there's that. And then what else, what else is cool? Oh, the Funnel Hacking event. I hope you guys are coming to that. We got a bunch of our ClickFunnels members who are gonna be showing off their funnels. I just finalized the schedule for that, it's gonna be amazing. So if you don't have your tickets yet for that, please come. Funnelhacking.com. It's in Vegas at the end of May. It's basically me on stage for 3 days teaching the backends of all our funnels, how we do everything. The strategy, the psychology, I'll be opening up my pages and then we have ClickFunnels members who are making millions of dollars using those types of funnels. We're gonna get up and kinda show off their funnels and let you guys see behind the scenes of their businesses and it's gonna be so cool. So I'm excited. If you guys like money and you like cool stuff, you need to be there. So anyway, I'm at the office. I'm gonna go have some fun for a couple hours. I'm probably gonna crash a little bit earlier tonight because we got a long weekend coming up and I want to be prepared for it. So appreciate you guys, have an awesome night, and we will talk to you guys soon.