Marketing Highlights From My Trip To Australia, New Zealand And Phoenix

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Hey everyone, I hope you guys have been doing well. It's been a little while since you've heard from me. Actually, you did hear from me once in Australia. I was ranting about a sushi place, so you have heard a little bit from me, but anyway, I am— it's like 6 o'clock in the morning, we're driving to to go get passports done for the kids before school. And just wanted to jump on and say hey. It's been a little bit. The last week has been a crazy whirlwind. We flew last Monday. We flew from Boise and we flew over to New Zealand to go see Liz Benny and her family. And we had a super, just an awesome time. A chance to go see her and Liz joined our coaching program about a year ago and we had a chance to work with her for the last year and she's gone from being a successful social media manager for people and helping a ton of businesses, taking her skills and expertise and teaching them to other people and she's helped thousands of people now become social media managers. Managers, and she's put them in business and she's got success stories. People are making $40,000, $50,000 contracts, and just so cool. So cool to see how she's— how her and her personality been able to go out there and literally change the world in her way, and she's just getting started. You guys will hear more from her as she keeps growing, but it was really cool. Like, you know, I Actually, the last part of the trip, I had a dinner with some people and they're all people that make tens of millions of dollars and we were talking about just like the biggest impact we've had over the last year and I just kind of shared the story. I said, you know, I went to New Zealand and I was sitting in the house that Liz was in and she was in the process of packing up this house because she was moving to their new home, beautiful new home they just purchased. And she showed me, she's like, this is the chair I was sitting in, this is the computer I was looking at when I saw the ad with your face on it. And I clicked on it and then this is where I fill out the application. She's like, I spent hours going over the application because I was so nervous and all these different things. And she's like, you know, I put my heart and my soul into it. This is where I applied and this is where, you know, you guys asked me for $25,000. And she's like, we were driving around here and I was saying, no, we can't do it, it's too much money. And, and, you know, we'd save that money for, for our future home and all these things. And finally she's like, we're in this room and we decided to do it. And then we had our first call and this is where I was sitting and, you know, this is where Christie and I were sitting. We had our first Skype call. And she's now, you know, a year later, done almost $1 million in sales. We just purchased our dream house and all this good that's come from it. And it was just, I don't know, you know, we get in this business, we think about the dollars and the numbers and the conversion and all those kind of things. And that trip just gave me a chance to make it more real, you know, and to see the end result of what we're doing, why we're really doing it. It was emotional for me and it was exciting and it was just, it was awesome to see her and see them. Meet her little kids, they're super cute. Anyway, it was just great. So we were only there for like 24 hours, so we went and cruised around, made some videos, we flew, or we went to the place that they filmed Chronicles of Narnia, and we went and filmed, we had a quadcopter and filmed Liz out in the middle of this huge field where the war was at, and quadcopter flying over the top of her, and there's gonna be some cool videos that come from that, I'm sure. So anyway, that was pretty awesome, and yeah, it was just overall, just a great little trip. And from there we flew to Australia. And in Australia we met with a guy named Ian Marsh. He was business partners with a guy named Mal Emery and then he actually bought Mal's business from him. And Mal is always called the Dan Kennedy of Australia, which is kinda cool. And I've known Mal for probably 6 or 7 years now. He interviewed me back in the day for his CD of the Month Club. And that's how I got to know him. And I went and spoke 4 or 5 years ago for them. Flew out to the Gold Coast and spoke for them. And then this time. So now there's that event. They had to have a smaller group. It was just a really neat group. I had a chance to share funnel hacks and ClickFunnels with everybody. It's kind of funny, it's awkward when you're in a room and you're about to sell ClickFunnels and you ask, "Who here has ClickFunnels?" and everybody's hand goes up. Then you're like, "Who here has ever seen this presentation?" and half the hands go up. I'm like, "Man, how am I going to convert this audience? How am I going to make some money selling?" I ended up selling over $20,000. 25% of the room. Yeah, over 25% of the room. Which, when you consider who already had ClickFunnels, it was like 150% of the room that I closed. So that was pretty cool. And then later on they wanted me to sell like our hiring coaching program, but I felt bad, the audience had been sold a lot over the week and I was like, you know what, I'm just gonna serve and give and just help. So I did a really cool session, it's the very first session we do inside of our Ignite program and I did that with everybody. And I think it turned out really cool. It was awesome, so we did that. Hung out there and jumped in the water. It was freezing cold. Went and saw Sydney, the big huge bridge and the Opera House. Did that. Got to hang out with one of the coolest people I know. His name is Darren Stephens. He joined our mastermind group this last year. He's come to Boise 3 or 4 times and had a chance to hang out with him there, which was awesome. If you read the book Men Are from Mars, Women Are from Venus, he's the dude that did all the marketing behind that and sold like 40 million copies of the book. One of the smartest people I've ever met. Just had an awesome time hanging out with him. Get to know him better. Just really cool, just, gosh, just a great experience. And one of the things in my mind I kept thinking about while I was there, I was thinking about like a book. I'm like, I wanna write a book that I can use to target small business owners to get them into ClickFunnels, right? That was kinda my thought process. And the whole time I'm in Australia, I'm trying to think through that, and I couldn't get the right angle or right hook. And so I kind of just, that uneasy feeling when you're trying to create something but you're not sure what it is, and you're not sure the right angle or direction, and those things like that. That. So anyway, that was kinda happening and then the next day after we finished hanging out with Ian and Darren and all those guys, then we, oh and it was funny, we were out filming on the back patio in Australia, the hotel, filming some testimonials and all of a sudden this guy comes out and he's like, are you Russell Brunson? I'm like, yeah, who are you? He's like, dude, I'm a ClickFunnels member. We have a dog training business and he's like, I love ClickFunnels and he's like, this is so random, I was here at my buddy's wedding, I look out on the back porch and Russell freaking Brunson's sitting there. Which was pretty cool, so. Anyway, that was cool. And then, so then we flew to Phoenix for Joe Polish's 25K group, which was really cool. It's interesting, I almost joined his group 4 years ago and I went to the initial meeting. And I'm not that, I'm like, I'm not super good at networking. I always kind of struggle with that. I usually go to events more for the content. And like, honestly, and if Joe hears this I'll feel bad, but like, the content wasn't like, like ground, you know, earth-shattering. That's what I remember 4 years ago, and so I didn't join back then. And it's now 4 years later, I decided, you know, let's join again. I went to the event, it was kinda similar. The content was good. There was nothing like amazing, but like the network of people we put in the room was amazing. And again, I'm not a very good networker, which is why I don't think I really benefited from it last time, but this time I brought one of my friends, Dave Woodward. He's on our team. And he's a really good networker, so he came with me and we kinda used that together to tag team and to network. And that turned out awesome. And I probably will, from this point forward, be a Genius Network member. Just the people in the room were amazing. So many cool people. People that I would've, you know, in different markets, I would've dreamt, you know, I had dreams about getting to know that I became friends with. It was awesome. He's done a good job there. And I did hear a couple presentations that were inspiring and I got one and maybe two speakers from there that are gonna come speak at Funnel Hack Live, which is exciting. Some of you guys may know Shawn Stevenson. He's this, little short guy, if you search Shawn Stevenson in Google, someone who I've looked up to for a long time. I had a chance to hear him speak and then afterwards his wife came up to me, she's like, Russell, she's like, we love ClickFunnels. I'm like, you do? I'm like, I love you guys! And I was so excited. And so I'm like, what would it take to get Shawn to come speak at our event? She's like, a little bit of money. I'm like, done, let's do it. So that's gonna be awesome. I'm gonna pause this 'cause I'm driving the car behind my kids and they just voxed me, so give me a second to go check out what they just said. Alright, I'm back from listening to my kids. They were singing me songs on Voxer. So stinking cute, I love them. I love him. I hope it recorded that because I came back and that clip was closed. So cross my fingers you guys didn't lose the first half of my message. Anyway, so Shawn Stevenson, who is the man, is gonna come and speak at the event for sure. There's another dude that gave, it was really cool, he gave a cool talk on us entrepreneurs and about how weird we are and how it's normal and how we're not alone. It was cool. I think I may have him, I think I may ask him if he wanna kinda come speak. I'm not quite sure the tangibles from his presentation yet, but I got chills like 5 times. As an entrepreneur, I was just like, "Oh, this guy gets me." Anyway, it was cool. Anyway, there's some really good things. I just, if those of you guys who know me and how I teach my events know, everything is very tangible and there's like, you leave with like 80 pages of notes. Where this one, I didn't really leave with any notes at all, but I left with feelings. I guess that's more. That was probably more so like feelings of like, how do I, how do I change things? How do I, how do I focus more on family, focus more on— one thing that Joe said was cool is like multiplication through subtraction, like how to do more by cutting things out. And so I think it was more of a week, you know, 2 days of reflection for me of like what I can do different as opposed to like, here's cool stuff I can do, which I guess is good. It's backwards from what I'm used to. And kind of what I typically like. But anyway, there you go. So it was good though, I appreciated it. And Joe's a class act, really liked him a lot, like him a lot. And so yeah, so there you go on that. So I did that for 2 days and then last night flew home and I'm in the airport, we're hanging out eating dinner, me and Dave, and all of a sudden this guy comes up to me, he's like, excuse me, are you Russell Brunson? I'm like, yeah. I've got your book in my backpack, I'm flying home right now. And I was like, are you the Genius Network? He's like, no, what's that? I'm like, so you're just randomly flying through the airport and you just saw me? He's like, yeah, I got your book. He's like, I'm improving, I'm drinking my ketones. And we were literally drinking ketones right when he was there. It was just awesome. So did that, jumped on my plane, flew home. Getting an Uber on the way home, and on the drive home the Uber dude was like, he's like, I'm just driving Uber, I'm building my business. I'm like, all right, what's your business? He's like, oh, I'm just creating an online membership site, teach people how to Whatever, I was like, serious? I was like, dude, that is my world. That's all I know and that's the only thing I know how to do. He's like, what? And it was just, so I totally sold the Uber dude some ClickFunnels, which was pretty awesome and he was so excited. So anyway, it was a great week. A lot of just cool things came from it. I did a couple Periscopes on the road. If you guys missed them, I did one with Liz in the coffee shop where she kinda built her business, which was cool. I did one, where's the other one I did? Oh, I did one with Darren Stephens, which was awesome. It was awesome. He told the strategy where, how he sells usually on average about $80,000 worth of sales from his book before he even starts printing his book, which was like the coolest ninja strategy on earth. So that was cool. And then I did a Periscope from Phoenix talking about all the cool things that Tony Robbins taught. Tony Robbins spoke at the event, which was cool. Tony Robbins spoke and it was awesome. And so I kinda share all the highlights from Tony's presentation. And also John Paul Mitchell, I guess his name's Austin, not Mitchell, John Paul DeJorio or whatever. He spoke too, which is kinda cool, how he became a billionaire. That was pretty sweet. So anyway, if you missed any of those Periscopes, go check 'em out. Go to blog.dotcomsecrets.com and those Periscopes should be listed in there, probably about the same spot that this podcast is. But go watch those, they were awesome. And if you're not on my Periscopes, you need to get on 'em. Cool stuff's happening every day. I'm doing Periscopes, dropping some bombs, dropping some gold, and I promise I will make it worth your while for you guys to come and hang out on those. So there you go. I'm almost to the passport place. It's still pitch black outside. Totally tired and jet-lagged and my body doesn't know what time of day it is or nighttime or anything. But that's okay because I'm home and I'm with my kids and my wife. This morning was just so fun. At the airport, I found these little Minion Tic Tacs and so I brought them all home. Minion Tic Tacs. I woke them this morning and gave them the Minion Tic Tacs. Every single one of them were like, They're all drowsy and they look up and then they see the minions and they say, "Oh cool, Dad!" It was just the best $2 I ever spent. Anyway, I'm rambling. I'm out of here. Appreciate you guys. Have an amazing day and we'll talk soon. Bye!