Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33

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Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. What's up everybody? Welcome back to the show. I'm here today with two of my newer friends. I've been having so much fun over the last 3 or 4 months hanging out with them. They joined my Atlas Group.. And now we're here at Inner Circle and I wanted to pull them aside because it's been fun watching them from afar, obviously learning more about them and their businesses. I thought they had some really unique things that they're doing that'd be fun to share with, with you guys as a whole. And so they're coming all the way from which part of Texas?

Yes, from East Texas. East Texas. Out in the middle of the country. Yeah.

All the way from Texas and excited to have them here. So it's Larry and Stacy and yeah, excited to have you guys here. How you all feeling today?

Fantastic.

Great.

Yeah.

Yeah.

That's great.

So I would love for you guys to explain, uh, because again, a lot of people in our world are in coaching businesses. You guys have a coaching business, but it's a little different and love you to explain kind of what you're doing and why you're doing it so people have an understanding of that before we dive into some of the business side of it.

Yeah. We actually work with faith-based CEOs, entrepreneurs, and we help them really anchor their calling. A lot of people that we work with have made millions and millions of dollars. Some of 'em are in, in their startup, but we teach 'em how to move from revenue creation to profitability and cash flow so that they can create greater generosity. So our driver is generosity. Like, we work everything— when we work inside of P&L statements and we work inside of something, we have a signature growth method. It's how can we increase their operational efficiencies, doge their business, so that we can create greater generosity.

That's a new thing now, right?

Yeah, yeah, doge the business.

If we have a different spin on it, instead of governmental efficiency, it's godly efficiency.

Oh, way better.

Department of Godly Efficiency.

Yeah. DogeSecrets.com, that could be the next—

Yeah, right?

Coaching platform. That's amazing. And then the people you're working with, are most of them like, again, they're running businesses and they wanna focus more on God in their business, or, you know what I mean? Or is it people that are already focused on that and you're helping them figure out their calling more so? Or where exactly is most of the bell curve?

I think the denominator is that people, I think there's gonna be a divergence in the next 2 years. Where people have run after money and things and they're searching for success. They've heard about the importance of significance, but the real denominator is going to be a drive for peace. So as the world with AI, there's so many great things happening, just like you said on stage, but there's some scary things. And people are going to either be able to master what we talk about. We talk about conscious thinking, subconscious thinking. Our driver is help people get into the superconscious thinking where it's not the things that money can buy, but it's the things that money can't buy. I got to travel with Zig Ziglar for 12 years and we shared the stage together for a long time. And he used to say, I like the things that money can buy. They can buy a house, but they can't buy a home. It can buy a bed, but it can't buy a good night's sleep. It can buy a book, but it'll never buy wisdom. And so the things that money can't buy are the superconscious things. That, that's how we work with leaders all around around the world, helping them get to that place where they can create legacy based on the things that money can't buy.

Yeah, that's really neat. Um, Larry, you told a story at Inner Circle that kind of, um, or Atlas meeting, I mean, they kind of like shocked me and was interesting, but it shows us how, um, how much you guys believe in like making decisions based on faith, not just always numbers. You know what I'm talking about, about walking away from everything?

Like, yeah, 2017.

I love you tell that story because I think so many people, it's like we only base our decisions based on the numbers, the metrics, things like that, but there's so many times that, um, I think that, that people, if they started listening to other things, um, outside of that, you know, listening to God, listening to their faith, listening to things like that, somebody make decisions that make no logical sense. Now, outside, Jake, this is crazy, why are we doing this? But then it's like, it's the reason why the next thing is born and the birth of the next thing happens. And I think I'd love for you to tell that story.

Yeah, it's a great story. Um, you know, it started off with Stacy having a dream. And so one morning she woke up and she felt like God had given her this new song to write. And what can you tell the words?

Yeah, I just said, will you say yes? Would you sacrifice your life? Will you say yes? Would you have raised the knife? Which is a story out of the Bible, Adam and— I mean, Abraham and Isaac. And will you say yes? Or will you turn and walk away? Will you say yes to me today? And I thought it was a song. So I got up, got in my office thinking, "Oh, I'm writing another song." But it wasn't a song, it was a request.

And so we felt like the Lord was telling us that we needed to step away, or she was feeling like the Lord was telling her that she needed to step away from our business that we had, very successful business at the time. And so I wake up, she tells me, and she says, "I think you're gonna have to take over everything. You know, you need to do the sales, everything." You know, so I'm usually the operations guy. And so, I said, "Okay, let's do it." And so, she stepped away from that and I was just running our business. And a few weeks later, I felt like I had the same dream that she had that it was like, no, it wasn't just for her, it was for both of you. And so, we had bills to pay. We had 2 teenagers, you know, and it was a significant amount of income that we had coming into our family. And to walk away from all of that and literally, give everything away because that was the second part of it. It wasn't just step away from your business and stop generating income, but it was give away everything you have. And I was like, God, what does that look like? And so a lot of people, it's hard for them to fathom, you know, especially in this day and age because, you know, you read the Bible about the rich young ruler and where Jesus asks him to give everything away and to walk with him. And the rich young ruler said, "I can't do that." And he went away sad. And so we don't know what would've happened if he said, "Okay, I'll give away everything." But I felt like that was a test for us. And I know it's not a test for everybody, but it was a test for us.

2.5 years we did that. So every time, so we're pretty high, at that time we were pretty high leaders in various industries. And so we would get recruited to come work for different companies. And every time we would get a really big package, equity ownership, we would sense, This is not what I've called you to do. I told you give it all away. My mom was like, that's the devil, right?

Well, the interesting thing was, like, during that season of time, like, we had zero income coming in. Like, we're trying to figure out how to pay bills because we had bills.

Were you living in your house? Like, how did you—

Yeah, we had a very large house. We had a mortgage, we had electricity, water, cell phones.

House was up for sale 'cause he said sell everything.

Yeah, we had the house up for sale and it wouldn't sell. And that was like really frustrating too. Because in the back of my mind I was thinking, well, we have equity in the house and, you know, that could be our fallback and all that stuff, but it would not sell. And so literally we were living by faith from month to month to month. And the interesting thing was, was he provided, like he provided every single month. And so I would sell things, you know, we had bills to pay. I would go up in the attic and say, we're not using this. I'll put it on, you know, whatever the eBay or whatever it is, and I'd sell it and have enough money to pay the bills for that month. And then next month would come, But then it got to one month where I was like, I don't have anything else to sell. Like, we sold everything unless we wanna start selling our furniture that we use every day. And—

And we had the house listed, so we wanted to keep it staged. So interesting, I went into fetal, like, because it was my dream. I felt like I'm leading my family.

Did you second guess it a lot?

Oh my goodness. It's like mentally, especially when you've been identified online, like we had thousands of people watching us online. 'Cause we had raised up some companies that I had like 250,000 people on my down. So, it was like, I was used to being popular. He was used to— we would travel and we'd do the selfies, like, "God's blessing us. Look at us." And we're like, on safaris. And I remember like, month 3, crying out to God, "Why would you ask this of us?" And we actually had a pastor that came and asked the same thing, 'cause we were some of the biggest givers in our church. And so, he said, "Why would God ask you to do that?" Because you guys, 'Use your money to advance the kingdom of God.' And so, I went home that night, and I was thinking, 'Yeah, why are we having to?' And suddenly, that little voice made this question. And I remember saying, 'God, why would you ask that of us? We use our money to advance your kingdom.' And it was like I heard clear as day, 'Say it again.' I said, 'We use our money to advance your kingdom.' He said, 'Say it again.' I said, 'We use our money to advance your kingdom. And he said, Stacy, isn't that narcissistic? You think I need your money to advance my kingdom? He said, I don't need your money. I need your yes. And we knew in that moment that this was a calling of something bigger than— we've raised up some pretty big companies. This was a test that he wanted to see what had our attention. And the next day, Larry came in and he encouraged me, got out of bed, and I was like feeling better. The next day, Larry comes into my office and he said, "I can't breathe. I feel like I have a Mack truck on my chest." No wife wants to hear that. And I said, "Hey, what's going on?" He says, "I got nothing left to sell." And I said, "Well, you told me yesterday that he's got us." And so I said, "Why don't you go for a walk and just pray?" We have an acronym, PRAY. P-R-A-Y. Pause, reflect, ask and then yield. Ask God, what are you asking of us? Well, he comes back, and when he comes back, he went to the mailbox and he walks in. I'm in my office and he goes to the kitchen and all of a sudden he starts screaming, Stacy, Stacy! And he's waving this Visa bill. And I'm thinking, God, how do I encourage him? And he says, no, open it. We open it up and Russell, it was a refund from Visa saying that we had overpaid interest for X amount of time. It was $32 more than our bills, that much that month.

And what was crazy though is like, I felt like he said at that point, he says, now will you trust me? Because like every single month— because he said, you know, think back, because at this time we're like a year and a half into it. And, um, he said, think back, have you ever missed a bill? Have you ever been late on a payment? I was like, no, never been late on a payment, never missed paying a bill. And even when I thought that we were, he still provided.

It always felt like it was last minute, but it was always on time. And so that was the first time he asked us to give it away. Kayak gets my flight, hotel, and rental car right, so I can tune out travel advice that's just plain wrong.

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Um, we now live on a ranch, 62 acres, and, and we obviously birthed in 2021 Fuel by Fire, where we help CEOs understand that beyond the currency of money, Beyond the economy that everybody lives for, there's another economic system and it's out of this world. And so when you ask, who do you serve? We serve people who have been in the rat race. They've made money, they've lost money, they've made money. Money seems to have wings. But like, you know, when you put your money to a movement, instead of chasing money, you create movements. Suddenly money begins to multiply. And there's a scripture in the Bible that talks about multiplying the talent, not consuming it, I'm not burying it in fear. I can't invest in growth, but really multiplying it. And that, we believe, is what God's called us to do, is to teach people how to move out of the rat race of revenue into profitability so that they can multiply cash flow and create generosity. And we've got 2 nonprofits that we are able to funnel those funds through. In Women, we rescue and restore the lives of women and girls. Have gone through some crazy things, and Epiphany Global, where we just support missions around the world and outreaches around the world.

You know, Russell, God brought us out of that season, right? Obviously. And when he brought us out of that season, that's when we birthed Fueled by Fire, our coaching business, and he tremendously blessed that. And so we pay for everything in cash. We owe no man but to love him. You know, we don't have any debt or anything like that. And fast forward a couple years later. So it was in October of 2023. Stacy wakes up in the morning. And so she has a habit every morning, we both do, that we say, "Good morning, Holy Spirit, what would you have of us today?" And we wait and to see what he has to say. And that's good morning.

Which is not natural, 'cause your natural is to look at your phone, to wanna get up. But before those juices, dopamine, serotonin, norepinephrine hit your body to let him have those first seconds of the day. And if he says cancel everything, we cancel everything. If he says, puts a face before us, we, you know, like right now I've got some folks that I know just recently have lost loved ones. And I know they're smiling, but they're hurting. And that ability to hear him makes you a conduit. And so that morning was extraordinary again.

—So, she felt like she heard, "10 out of 10, will you do it again?" And she's like, "God, what does that mean?" —My eyes are closed and I'm like, "Oh, God." 'Cause we had just—

again, we do everything on cash. So, we raised up all the money, a lot like what you're doing with the million-dollar offer. We're creating on 62 acres. We're creating a lodge, we're creating an event center. And so we had raised the money for that to pay for it in cash, to pay for it in cash. And I heard, 10 out of 10, let's do it again.

Literally the next day, we had concrete guys coming out to, you know, build up the forms. Yeah, to start with, uh, you know, we had already cleared off the pro— you know, that pad and everything. The pad was set, they were ready to put the forms on.

And so he's brushing his teeth, and I said, how many helmets?

Yeah, and my eyes So, close.

I said, "What would you do if God said, '10 out of 10, let's do it again. Do it by midnight. I'll give you a hundredfold return'?" Without missing a beat, he leans out of the bathroom, and he goes, "Those are great odds. Let's do it." Like, no fear, no questioning it. So, we had calls until 4 o'clock. From 4 to midnight, we had to give all that money away. And I will say to nonprofit organizations that don't have online giving set up, it was a Saturday, October 31st. There were so many nonprofit organizations that we wanted to give to that they didn't have their system set up. We couldn't give $25,000 or more to them. And so most people are thinking—

That was pretty crazy. We're like trying to give them money and we couldn't. Not working. Yeah, it wasn't working. So we literally had to like—

That's what I'm saying.

You said the same thing. Operational excellence. But we did that. And the next launch, in one launch, we were able to—

Wait, hold up. So the very last organization that we gave to, the campaign, they were just launching this campaign and we got ahold of them like at 11:45 at night and happened to be a church in Austin. And they said, yeah, we have this campaign. You're going to be the first ones to give into it. And we're like, okay, great. And so, you know, what do we send the money to? And they told us and they said, I said, so what's the name of your campaign? They said, All In.

It makes sense.

And I'm like, you got to be kidding me. This is like the last bit of money and it's all in. I'm like, that's amazing.

But the thing that really is the, the story that relates to most people is like everyone else, we spent so— we've been doing business for 4 decades and we spent so much time chasing money, chasing money, chasing how do we increase funds, how do we make more revenue. And I believe there's a message that there— and I see it more and more in your posts There's more. There's more to— our calling isn't over here and our business over here. There's a convergence instead of a divergence. There's a convergence of those coming together where people can live a purpose-driven, faith-based, highly profitable life that creates extravagant generosity without forsaking their faith, their family, their freedom. And Peyton's a living, walking testimony of what happens when, as parents, we be consistent in more than what the world offers, they come back and they want to follow.

Patons are fun for those who don't pay yet. Yes. And, and the follow-up to all of that, we're almost done building that building.

Really? So cool. Um, it's interesting because for me and my journey, um, for years I always looked at, at like my calling and my business as completely separate things. And it wasn't until, for me, like I had someone who's one of my coaches, and she's, she's amazing coach, But before I hired her as my coach, she went through my coaching program. So I helped her and her husband launch their business and all sorts of stuff. And I was having this coaching call with her and she was talking about that, you know, like how they're tied together. I'm like, no, they're not. Like, God doesn't care about what I'm doing over here. Like, this is my business. This is where I, you know, where I spend my time spiritually. They're different. And she was like, you don't see it? I'm like, see what? She's like, she's like, you're like, like, this is your calling, what you're doing. And I was like, no, like, my calling is not helping you make money. Like, it seemed, it seemed really shallow to me. I was just like, that God couldn't care less about. Me help people make money, these are so separate. And then it was powerful coming from her. She's like, you don't understand, like, yes, you help us make money, but she's like, do you realize what you gave us? She's like, before we met you, like, we were in bondage. Like, we couldn't do anything. And then you helped us to get out of bondage. Like, yes, we made money, but we got out of bondage. And now we can serve and we can give. We spend more time with our family. We're able to like give to charity and like all this stuff. And she's like, she's like, you, like, the vehicle that God's given you to, like the tool, whatever, is to help people make more money. But what you're actually giving people is freedom. When you start looking at it that way, your calling is to free people so they can serve people, they can do that. I was like bawling my eyes out. I'm like, because I'd never, I'd never seen that. Never like, you know, and for me, when I, when I put those two things together, it gave me more permission to like double down on my business. So I'm like, now I'm like, okay, well, if this is a calling, like, then I, I need to go all in. Like, then I don't know, I, I personally feel like I had like safety nets after that because I'm like, oh well, I'm doing what, what God wants me to do, therefore like I can go, I can go harder, you know what I mean? I didn't put safety nets like you guys would. Like, I'm hoping I never have to, but, um, I'm hoping I would be willing, but also, you But it's a crazy thought.

It is a crazy— like, think about, you know, in 2017, before 2017, we had a— we've had all kinds of traditional business, telecom, healthcare. We had a business that we were using a type of network marketing model selling telecom. Garrett was in his flux of the worst days of his life. And I remember meeting Garrett and saying he would be a great guy to have on my front line. And so, he slept on our couch. He was in a tough season of life.

This is Garrett White before Garrett J.

White that you all know. Yeah, but everybody has a before story. We have a before story. And the before story is what's so important because Garrett, in his worst days, helped us create our first funnel. He was hacking. He had every kind of system. It was like Frankenstein'd everything. But that was— 2012, and you guys were all in the research mode and all of that, probably trying to hack some of the stuff we were doing over there. That funnel put 23,000 people for me into that system, which became 250,000, which became a $350 million company in 3.5 years. And then fast forward where we see back to what you've created. Those days of hacking and searching and trying to figure out "what is this ClickFunnels thing gonna be?" Today, we write offers for anything God tells us to do. Anything. He tells us to put in a lake and stock it with bass, we look at how much is— we don't ever question it. "How much is that gonna cost? Let's build a launch for that." Put in a lodge, which is what we're doing now, we look at the budget, and we know God has no problem with money, and he's given us a tool, we just write a launch for that. Everything he— now, we teach other people how to do it. No ma— this is where I say, no ear has heard, the things that God has prepared for you. We just have to get out of scarcity, grasshopper thinking, and believe, get a giant slayer David mentality. And instead of saying, "The giant's so big, I can't do it," "The giant's so big, I can't miss." And when you have that perspective, you walk into a room like what we're in right now, and you realize that one can put 1,000 to flight. 2 can put 10,000 to flight. But what if we create a movement? We can change the world. Yeah. So cool.

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I'm curious, when you guys make your offers, do you tell the people like, hey, the money we raise from this, we're going to be building that? Like, do you talk about that or is it more behind the scenes? Like, are people buying into the whole vision of it?

There's— from day one. Yeah. So when— so we have a workbook that people can buy. It's an upsell. We have a VIP which people can, become a member of during our launch. And both of those, we tell them that 100% of those proceeds from the workbook or from VIP go to one of our nonprofits. And so they know that going in.

And then from our actual, we do programs that are $25,000 to $250,000, and we let them know a bare minimum of 10% of everything we bring in immediately goes back out. And to be in our $125,000 or $250,000 program, they sign an agreement that they will give 10% of their company to nonprofit. We won't work with them unless they give. So because we know there's an equation of generosity that causes the blowup of their business. So one company specific is two young guys that came to us at 21 and 23. They had started these sheds and hit COVID where everybody was trying to find places to store their stuff. And so they did pretty good. But then they came to us and they were going through bankruptcy.. And we happen to have a lot of business acumen to help people like that. So in less than 9 months, we were able to get them to $13 million. And from $13 million in 3 years, we got them to over $70 million. So, but every time they would take a dip, it's because they stopped giving. Every time they got a setback, it's because they were messing with the equation of generosity. So we've tapped into an equation that works inside of our client. Within our clients that it's, it's like gravity. You can't explain it, but you cannot deny it.

I have something cool about that. So my mentor Dan Kennedy, uh, brilliant marketing mind, not someone who has faith or belief, you know, in that kind of stuff, which— and it shocked me because I bought one of his courses back in the day, was his wealth building course. And the entire first hour of the wealth building course, he was like, all right, there's this thing you have to do. It's not gonna make any sense. Doesn't make sense to me. He's like, well, you give away money, you give to people, you serve, and it comes back. He's like, and it's funny because he doesn't know the principles or why. He just knew it worked. And so he's like, so step number one, if you want to build wealth, give money away. That was like the whole— and I was like, I asked him later, I was just like, that was so shocking that that would be like, I love you to death, but I know your beliefs over here and that doesn't make any sense. It doesn't make sense to me either. But it mathematically, you know, the equation works. And so I give money away and it comes back. And I had another mentor. He said, he said something really cool. This is back. 20 years ago, he told me this. He said, um, the size of the hole that you give from will be equivalent size of hole you receive from. And I remember he said that, and I was just starting my business at the time, and I had a little bit of money but not, not a lot. But I started thinking about what— like, when I'd go to restaurant tipping people, I'm like, I can tip 10% or 20%, whatever. I'm like, or what if I tip the whole bill? So I started doing that more and more, and it's just— it started that process. And anyway, it's just—

it's interesting. Our lake is really important to us. So I have a dream that I'm getting close to 60, that I want to have fishing with G-Mama. And I want people to come out to the lake and have a TV show. And I want to talk to them about the finer things of life. And so when we're building this lake, first off, you're intentional. You know, it requires a lot of thought process. You know, what are you going to put in the lake? How are you going to feed the bass? And are you going to have shiners and bluegill? And so you're putting a lot of money into the lake.. And in Texas, we have big rain. So the lake fills up and we've got this incredible dam and spillway. Well, the lake fills up and then it keeps raining. And it's like we're, we're on top of the hill watching this and we're like, oh, wow, it's overflowing. Like it's flooding. It is out the spillway. And we're thinking as we're going to bed, we do not want this to go over the dam. So we go to bed, we're praying, God, We're just stewards of this whole vision. We don't own it. It's yours. And so, if you want us to start over with the fish, we know we can do it again. We feel that way about business. And so, it's not ours, it's yours. Well, we go to bed, and the next morning, I wake up, and literally, the water is not only flooding out of the spillway, but it's right up to the edge of the dam. And I woke up, and I said, "Good morning, Holy Spirit. What would you have of me today?" And he said, He said, "As long as you have an effective spillway, I can keep sending the rain." He said, "The spillway is generosity." He said, "Don't stop giving. I'll keep sending the rain." And Russell, that's what we see with you is, as much as people know you for all the ClickFunnels things, anyone that studies you deeper, they see your heart of generosity. They see even when you get on stage and there's somebody who's passed away, The generosity that comes from your tenderness of heart while— and we are athletes. So, put me on a basketball court, I'll score. Put him in a football field, he's gonna score. Put you in your zone and on the mat, well—

Maybe not today with my two arms. Maybe not today. I can still beat most people with no arms, but I'm willing to try.

But that competitiveness moved to generosity. That's why our vision is to create a billion-dollar storehouse of generosity. And the only way we'll do that is by working with a lot of really successful companies and CEOs who get the tithe, who understand the 10% giving.

And what the amazing thing is though is that every single company that comes to us comes through ClickFunnels. And so the platform that you guys built is the gateway that gets them to us, to Uganda, Mozambique, Guatemala, all these different organizations that we support.

ClickFunnels is making a way for that. So if you've ever questioned whether or not your calling and your business are aligned, making a difference, it is like take, take the slingshot away from David.

Yeah. Yeah. Well, dang, thank you guys. I feel better about myself already. There you go. That's awesome. Okay, one last question because I know in the business world, and people who follow me listen, there's two sides. There's a lot who do believe in faith, you know, but there's a lot who, who struggle with that. And like, you know, and I'd be curious, um, like for those who, who don't believe in whatever, but like more so like how do you help them to understand there's a calling? Because I'm a big believer, I think all business is calling. I feel like the reason why 22 years ago I got geeked out about marketing is God was planting seeds for like today, right? And I think, um, people start businesses and even if they don't have faith in something, but like how do they How do they— I don't know if there's a way, or if you just— if you teach something, but how they find their calling, how they— how to become aware of it, how do they know it's not just like, I'm trying to make money, but like, how do they find the purpose?

Well, people— we always say, give people what they want, and then as you create the dynamic of relationship, give them what they really need. So people come to us to make more money, and they know that we have a track record of producing wealth. So that's what our signature growth method is, and it starts with God-sized vision, the G. God-sized vision, having something bigger than yourself that you cannot do alone. And then the R is how to turn your revenues into profitability and cash flow. Everybody wants that. Uh, O, operational excellence, which is Larry's jam, teaching people how to really doge their business, create SOPs, create a functionally healthy company. W, wise counsel, how to put scaffolding around you in order to scale. T, how to have a team-managed business. And then H, healthy habits. People come for that. What we know though is a lot of those leaders that come, they're addicted to pornography and alcohol, and they've tried everything to get free. Everything. And when somebody is suffering, we always say you go through 3 things: suffering, sacrifice, and then you go through silence before you get the slingshot. Um, when you're in that place of suffering It's not about religion, it's about freedom. And so, we talk a language of peace and freedom that brings people to a place of recognizing God has given you a talent, but maybe you've let a crack— you know, there's a— I talked about it yesterday when we were on stage, is the crack in the nuclear submarine called the USS Thresher. And basically, they were on a regular routine mission. And they slipped below their integrity level, which is the integrity of what the submarine was built for. They went deeper, and then all of a sudden, they started having malfunctions. But it was a crack in the submarine that actually caused it to implode. It was catastrophic. They call it catastrophic failure. A lot of CEOs experience catastrophic failure because of a crack in their marriage, a crack in their family, not watching what's happening to the kids. And so suddenly, they're spending all these years building all this money or all this wealth, and they miss the thing that actually imploded what matters most. And so that's how we communicate, really not about religion, but about what matters most in your life. We happen to be Christians. That's our faith. But we speak to people of all different backgrounds. At the end of the day, money is not the denominator everybody's chasing. Money only makes you more of what you are. But what most people are chasing is peace. And peace often comes through suffering, sacrifice, a season of silence, and then the ability to say what Zig Ziglar always said: be, do, have. We believe it starts off with see, have that God-sized vision, become the leader God created you to be, do the hard work, do the reps, do the reps so that you can have a life of peace and profits.

So cool. Yeah, this is fun. I'm glad we had a chance to sit down and talk. I'm glad for my people to hear this too, because I think I try to bring this and weave more of these kinds of conversations into what I'm doing. And this was just super cool. And just to see what you guys, how much you're willing to follow the promptings of God is inspiring and exciting and scary. Yeah, it is. All right. If you need promptings from me, don't let me know. Just kidding.

You know, when we saw your Selling Online Challenge, and I wanted to tell you this, is that we're so glad that we were in ClickFunnels since 2017, but had no idea what ClickFunnels was. We didn't know the community beyond the platform. Yeah, we just used the software. And when we saw Selling Online, it was because we were looking for a sales coach for our team who didn't drop the F-bomb. We were just looking for somebody who could just teach the information without the emotional drama, share the same values and with, yeah, values. And so the day that we saw you and you went through the whole thing our team is online with us, and they're like, when you went to the million-dollar offer, they're like, "Larry, hold her back. Hold her back." Because they just know.

I'm like, if that can change—

It's not too late, by the way. Oh, we got it in the back of our minds.

Yeah. And but when you made the offer, we of course went in for the offer that you were offering, and we said, "How do we get on a call?" Because what was in the back of our mind was not what can we get from you, but how can we come and just serve? And be a part of the community. If we get an idea and we already have, you know, one funnel changes everything, pays for everything. That's why we always say it's not about the money. It's about are you willing to receive the one thing that can change everything? For us, that's why we're here, is we want to be a part of the movement that you're doing, the bigger movement. And we're honored that we get to be in the room with you.

Well, thanks, you guys. It's been super cool getting to know you guys ever since day one. We first hung out at Atlas. I was like, I love these guys. They're— yeah. So Grateful to have you guys. So for our team and people who are listening who want to follow you guys and jump in and plug into what you guys are doing, what's the best place for them to go and see all the magic?

@stacywallace, everything's under my name, or Fueled by Fire. fueledbyfire.com tells everything that we've got. We run a challenge every month to teach people how to merge faith and business, and it's fbfchallenge.com. And yeah, it's life-changing.

Yeah. Awesome. Well, thanks you guys for being you and for hanging out and sharing all these cool things with everybody. Grateful for you and for everyone at home. Go check out their challenge and appreciate you guys all listening. So thank you. Excellent. Now obviously if you want to sell stuff online, you're going to need a good funnel, but if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world.