My Thoughts On The Event + My Secret Strategy With Periscope

Hey everyone, this is Russell and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Alright, so I'm excited for today and for everything and for so much fun stuff. So, I guess my call today with you guys, I got a couple things to talk to you about, we need to discuss. First is I feel bad I was going to box you guys— or not box you guys, I was going to leave you some messages during the Surfication event last week but it went so crazy and it was amazing and I just ran out of time and I had people I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for 4 people which I was going to do a whole podcast about called the— I was going to call it The Anatomy of a Loser but then I thought, you know, I'm just going to focus on the good. 4 people didn't— one of them Went through all 4 days. The last day showed up and said he got zero value from the entire week so far and wanted a complete refund, which basically means he's a stone-cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. So I was going to break down why I don't like this person now. Actually, you guys want to know why? Well, I want to keep this positive, but anyway, it's funny because the guy left and he's like, "Hey, do you mind if I stay the last day?" It's like, "No, you freaking—" are refunding, like we've supported you, my entire team's been working with you, we have been here literally till 4 or 5 o'clock in the morning every single morning helping you. Of course you didn't show, he didn't show up for those, which is kind of funny. He skipped all the night sessions and didn't do the homework assignments or any of the other projects and wants a refund. Then has the nerve to say, you know, like I got zero value from this but I'm gonna try to make some more money that way I can invest in Russell's higher ticket programs later on. And my response was, no, we do not allow losers into our higher end programs, okay? People who frickin' will use your time for 4 of the 5 days of the event and then on the last day come and ask for a refund after they didn't do the assignment. Which we pulled an all-nighter with everyone Thursday and people loved that, it was the best part. That was annoying. The other person is one of my friends sent 3 people from his team, 3 women and I will, anyway, they didn't show up for the last 3 days and then went home and told Perry that it was a complete waste of their time. They didn't show up for the last 3 days. So outside of those 4 people who I will deem losers, I shouldn't say that, that's not nice, but that's how I feel. It was really upsetting that you can go through and have this amazing experience where you have literally had people come to me crying at the end about the experience. We help people build out entire businesses. They had a chance to work with clients. It was as a whole one of the best events we'd ever done and just have 4 people of 120 that just come in with that attitude. By the way, happened to be the 4 people who didn't freaking show up and do the work. Anyway, that's how life is, right? There you go. Honestly message you guys because I was frustrated by those people. I didn't want that to cloud it. Now you guys got the cloud, but now the cloud is gone. Everything else was amazing. It was awesome. Like we had my favorite part of it was on Thursday. We brought in 3 business owners and I consulted those businesses in front of them and kind of mapped out funnels. And then all those guys, we got done like 6 o'clock at night. They had to go out and pull an all-nighter and they got to pick which one of the 3 funnels they like the most. We had a chiropractor, someone who owns a certification program, and someone who's doing survival info products. And so they gotta see my map of the funnel, then they can make up their own if they wanted. And they went and they had to create the entire thing, all the pages, all the funnel, all the sequences, and literally people, some people didn't go to bed, they pulled all-nighters, they worked the whole thing. And then the next day on Friday, we had everyone who had killed themselves building funnels, they had everyone kind of vote when we picked the top 3 in each category, and the top 3 got to present for the entire group and for that business owner. And then the business owner picked who they thought was the best, and they won a $1,000 cash prize. We had big old stacks of $1 bills. And it was so much fun, and it was amazing. Like, I can't even tell you, like, some of these people, what they built, how amazing it was. Like, they built funnels and had ideas and concepts I never even dreamt of. And it was just, gah, it was amazing. And then, you know, I always start that off with a dude who comes back and says, "I didn't learn anything." And I'm like, "Oh, how'd the hackathon go for you last night?" "I went to bed." Okay, well, you missed the most important part, so yeah, it makes sense that it didn't have any value for you. Anyway, just makes me laugh. It was interesting, I went to Tony Robbins' Date with Destiny, which is, you know, Tony's the best on earth. It's a 5 or 6 day event, and the last day he does a session where he's like, who here has not had a breakthrough in the last 5 days? And sure enough, like 20 people raised their hands, and it was kind of awesome. Tony went through and just made them all look like idiots, in a nice way, or basically like helped them see they had breakthroughs, but they just weren't intelligent enough to notice it, right? And anywho, so, Anyway, there's my rant. It's over. Let's focus on the positive. This is what I'm talking to you guys about today because this is something that I think is crazy exciting. I feel like I've missed the boat on some things and I don't want to miss the boat on this and I don't want you to miss the boat on this. A couple things. First off, a lot of you guys know Gary Vaynerchuk. I watched him as he grew Wine Library TV from nothing to this huge thing. His whole thing was like, "I do video every day. I'm consistent. Every day I do a video." I thought that was kind of cool and I think my big big takeaway from that was consistency, consistency. And then I heard a little while ago that there's a guy, some of you guys know him, his name's Eric Worre, and he, I don't know if this is true, this is my understanding what I heard happen, but he was kind of a good guy making money but not like the biggest name on earth. And he went and he hired Gary Vaynerchuk, and Gary basically said, "Make a video every day. Don't mess up, be consistent." So he did, and now like 5 years later, he's done a video every day for 5 years, and he's got, he does these live events where he gets 10,000 people to sign up. He did a webinar last month with Tony Robbins had over 100,000 people register. And it's insane. And Eric Worre is a smart dude, genius, really nice guy, but I don't think he's like the most charismatic leader in the world. I wouldn't have, like even by watching his videos, I'm like, okay. But I was like, how has this dude got so many people that follow him? And it's consistency, right? And so I've been trying to do that with Marketing Cards. This is the most consistent I've ever been with a content publishing platform. And I like it. But it's kind of like, it's delayed publishing, right? Like I record it, you might listen to this in a week from now, or 2 weeks from now, or 6 weeks from now. One thing I do like about the podcast that's been really interesting is that I've done like, I don't know, 150 episodes or something for the last like 3 years, and people will come and they join Marketing Your Car, and then they'll go on these binges. Like one of my coaching clients, one of the coolest people I've met this year, his name's Noah, he just messaged me, he's like, hey man, like he lives in, him and his wife, they're amazing coaches and entrepreneurs, and they drive around the country in like an RV and they just work from wherever they're at, right? Which is super cool. He said, he's like, "I went on a Mark and Eric Hart binge and listened to like half the episodes in 3 days." Which is cool and it's funny if you look at our stats, that's what happens. People come in, listen to 1 or 2 episodes, they like it, then they binge and they go through the entire like last 3 years of my life. And it's kinda cool because, anyway, so I like that part of it, right? That's kinda cool. But one thing that I don't like is just it's not instant, right? It's not instant like, if I wanna send you a message, it doesn't necessarily mean you're gonna get it right away. A couple weeks ago I did the whole like, my number one entrepreneur supplement. I wanted to kind of test to see like, if I send this out, how many responses do I get and how long does it come? What's been interesting is like, I got a lot better response from that than I had assumed I would, which is cool. But there's been a long drag on it. Like there's this drag that, I'm still getting people coming in now and I'll probably get those people coming in for the rest of my life. Like it's just, it's kind of interesting like how there's that drag. And okay, so there's that. Now I remember when Twitter first came out, I was like, I don't get it. And I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and he's talking about Twitter. He's like, "Cool things, I tweet and wherever I tweet within like 5 minutes there's 1,000 visitors go to wherever I just tweet about." And I was like, "Well, that's kinda cool. It'd be nice to be able to get 1,000 clicks anytime you wanted just by tweeting something, right?" And obviously Twitter kinda came and went and most of those guys don't tweet or twit or whatever you call it. They don't do that anymore, right? But conceptually I was like, "That's really cool." So I started getting Twitter and I got all excited and by that point like, Nobody cared and I'm assuming people still tweet or twit or whatever you call it, but I don't even know. And so I kind of miss that platform. Now, Periscope, so this is my entrance into Periscope, right? So that's been happening for the last month or so and I keep seeing different people popping on it. And the first time I was driving, I downloaded the app because somebody's like, hey, you should Periscope. I'm like, I don't know what that means. Downloaded the app, I found out it was hooked to Twitter so I integrated with my Twitter account or whatever. Anyway, one day I'm driving around, also my phone bleeps and I look down and it's one of my friends, Stacy Hyland, and she's like, it said Stacy's starting, or she's whatever, she's Periscoping live. And I was like, I don't know what that means. So I clicked on it, it popped up, and instantly I'm talking to, I'm watching her talk and she's like, oh hey Russell, just logged in. And she's like, how's it going? And then I'm driving around in Boise for the next like 5, 10 minutes, and she's just like sharing this really great training. And then it ended, and I was like, that was the coolest thing, like I just, like, my phone beeped, I clicked a button, I'm watching her stream live, and then she's done. And it was like just this instant thing where I could push, where she pushed content to me. I didn't even know how, I don't even know how it popped up on my phone honestly. And so I was kinda cool, so then I was like, okay, I wanna figure Periscope thing out, but I hadn't had time yet. Now fast forward like a month later, or a couple weeks later, which is yesterday actually, I was working on Actionetics, I was building out my email sequence in there, And I was editing the footer of my email to have like, here's my Twitter following and my Facebook and all those things. And I was like, I'm gonna add my Periscope thing. I'm like, I don't even know what my Periscope thing is. So I open my phone app and I'm clicking around and all of a sudden I accidentally click the button for like to publish. And I click on this thing and within like, man, like within a minute I had 50 people. I don't even know who these people are, how they found out about it. I don't even know. I don't talk to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we're just hanging out. I'm talking, I'm sharing some cool stuff. And that fast, I had this instant direct channel to people instantly and I had their focus and their interest. And it was awesome. And then when it was done, I think that Twitter stores it for like a day and then it kills videos, so I said to my brother, I'm like, hey, every time I do Periscope, you gotta grab it, we're gonna turn it into a video, that way I can post it on my blog, and I can now start doing all the other stuff. And I'm like, this is now a platform where I could publish daily. So what I'm gonna do now is every day at the end of the day, when I get done, 'cause right now I do Marketing Car, usually I'm driving to the office, or I'm driving home, but typically I'm driving to the office, and I'm sharing my thoughts of the day and just cool ideas, and I'm gonna start using Periscope when the day's over, like, hey guys, this is what I did today, and just kinda show off, the cool stuff I'm doing and just use it as kind of like an over-the-shoulder, like this is what I'm doing today, this is what I got done, this is what I'm working on that's exciting me, just share with people so they can see what you're actually doing. I also wanna use it as a way to amplify my content. So like, I'm trying to get to the point where I'm doing like a blog post every couple times a week and we're doing, everything we're doing, I think it'd be cool like to use Periscopes like, hey guys, I just wrote a blog post, this is what it's about, talk about it, if you like that, go over there and comment. I'm using this as a tool to, to livestream or in live real time to go get people to go comment on my post or my Facebook thing or whatever it is. I don't know yet, but that's kind of the concept. So I'm excited for it. If you are a Periscoper, come check me out. I think you just got to go to Periscope. You go in there and you search for @RussellBrunson, one word, R-U-S-S-E-L-L-B-R-U-N-S-O-N. And then my brother is storing them all on our blog, which is blog.dotcomsecrets.com. Which we haven't really launched that yet, but it's happening. And all the marketing your cars are there along with the transcripts. Bunch of cool stuff's happening over the blog soon. So anyway, I'm excited. I think Periscope's cool. I think that you guys should all start looking at it. That's one of my big initiatives I'm gonna be doing. I'm gonna try to do a Periscope a day. And hopefully in 5 years from now, I'll be like Eric Worre and I'll have events with 10,000 people at it. And I can get 100,000 people to show up on a webinar. So that's my goal. And hopefully you guys use this as a platform too, 'cause I know it's here. I know there's gonna be a ton of competition. Facebook's coming out with a bunch of them, coming out with them. The reality is it does not matter which one you use. Just pick a platform and stick with it, because that's the key, is just being consistent. So I picked my platform. I don't care which other one comes out. I'm focusing there, and we're gonna start growing this thing out. And come hang out with me on Periscope. Thanks everyone. I'm outta here, and I will talk to you guys all soon.