Notes From Within The Inner Circle

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey guys and gals, so the last 2 days here in Boise have been amazing. We've had our Inner Circle Mastermind group here. I gotta tell you, I have been in a lot of, a lot of really good groups. I was in Bill Glazer's for 6 years, I was in Ryan Dice's once, I was in I've been in a lot of them. I've been in Joe Polish's. I've been in as many as I could join. I'm going to tell you that the group— and I'm not just saying this because I'm biased— I got more value out of the group than I have out of any other group, like 10 times over. Just the caliber of people that are in it are amazing. I'm just grateful to be the one that gets to facilitate it. It's the most amazing, cool thing in the world. It's interesting. I used to have a mastermind group, man, probably 7 or 8 years ago. We ran it for like 2 or 3 years and we just shut it down eventually because it wasn't really, it wasn't super profitable and like the groups were okay but they weren't just where I wanted them to be at and it was kind of whatever. So when we relaunched this about 18 months ago, I was really nervous like, "Ah, do I want to do this again? Do I not?" And the first meeting when we did it, we had signed, I think there was like 8 people that had joined the Inner Circle so it was only a 1-day meeting right before we did a 3-day workshop. And then the next meeting we had, the group had grown to be a 2-day meeting and then The next one we had, we had a 2-day meeting but it was like so packed. We had like 30-something people that were in it. Which is a good problem, people are excited and they wanna join. And then this time we turned it into a 3-day meeting just 'cause we had so many people in it. So we're actually gonna be splitting the groups now. Oh, I keep telling them, I told them last time I was gonna split the groups too. But everyone freaked out, they're like, no, we'd rather have bigger groups with, anyways, I don't know what we'll do but we'll see. I'm sure if we keep growing at the pace we have, we'll have to open another one. But it's just been like the most amazing, amazing experience for me and for them. Got a ton of good stuff and we're actually gonna go in today and do a half a day with everybody because what was kind of, it's interesting, there's always like themes that happen at these events. Like the last, I feel like last time, I'm driving by and there's little kids at the bus stop pulling their hand for me to honk so that's why I was honking. Anyway, so the last Inner Circle, the theme was definitely focused around webinars. That was the topic that everyone was focusing on. That's what we were digging deep into is webinar funnels and cycles and what you do and how you do it and all, just, and it was really fascinating, it was really cool to kind of see that and get tons of value out of that as a group. And then as a group everyone went out and over the last 4 months since our last meeting people are doing webinars and we got people making $50 grand a week right now doing webinars, we got people, one guy just passed $100,000 doing webinars, like just it's really fun watching all of the success coming from that, so that's been cool. And then like I said the theme this time, and we weren't planning on that at all, just kind of evolved into that, has been high-ticket phone sales. Everyone is starting to try to add elements of that into their company and trying to figure out how to get that as part of what they're doing. And so we decided today to do a bonus session, so it's kind of cool. So I'm gonna be coming in here in about 30 minutes, about 45 minutes actually, and I'm gonna be showing off two different high-ticket sales funnels. That I believe are probably the two most effective high-ticket phone sales funnels online. One of them is mine, I'm not gonna lie. The other one's another one that I think is amazing. In fact, I'm gonna be, I'm going to be, the person whose funnel this is will actually be speaking at the Funnel Hacking event and will be kind of showing off this funnel. So if you don't have tickets to Funnel Hacking yet, go and get them, funnelhacking.com. Anyway, but so I'm gonna be kind of showing those off today first and then we've got are two sales guys that do all of our sales coming in. And these guys are amazing. When we used to have— some of you guys know my backstory— we used to have a sales floor of 60 full-time sales guys, and the two best guys were Robbie and Randy. They're the two best guys we had on our team. And now that we no longer have our sales floor— we didn't have any phone sales for like 3 or 4 years, and then we decided to bring them back in. They came back in, and it's crazy. These two guys alone are doing as much volume as 60 guys were doing before, back in the day, which is nuts. And part of it is the process and part of it's them. But the process is really cool. I mean, we went from back in the old days when we had our 60 sales guys, we were averaging about $120 for every lead we got. Right now we're averaging over $1,100 for every lead we get. So we've 10x'd, almost 10x'd what we were making on, we make for every lead we get, which is cool. And that has to do with process. And then Robby and Randy are the two best sales guys I think on earth. They're amazing, they really are. So Robby's gonna be going over the script today, showing everyone the script, going through it, training them on it so they can go back and train their staff on it, which is gonna be really, really cool. And then the second half, Randy's gonna come and talk about his clothes, 'cause he's got this thing he does that is like, I remember about a month ago he sat down with me and he asked me some questions, why do people buy from you? And I was trying to tell him, oh, they buy 'cause of this and this. He's like, wrong, this is not why people buy. He's like, I've talked more to your customers you ever have. He's got to talk to thousands of your customers. Let me tell you exactly why people buy. And he explained it and it was like, it was nuts. It was like one of the coolest things ever. And so he's gonna be sharing that with everybody today too. So it's pretty exciting anyway. We're having a good time and then everyone, not everyone, but most of the people that are there are gonna come over to the office today and just kinda see our operation. See what's going down, how we run, what we do, which will be kinda fun as well. So it's exciting, but I just had a great time with those guys. Anyway, some interesting things. So one of the things that I learned from the mastermind group, one of the guys in our group's name is Joe McCall. And Joe, first off, is just a stud. He's one of the coolest guys I've ever met. He's been helping me with my real estate nightmares in St. Louis, getting rid of my homes, getting the other ones fixed up. Just crazy nice guy. He messaged me, I think 2 or 3 weeks before the mastermind. He's like, hey Russell, I wanna make $250,000 new money before the mastermind. And he's like, here's my strategy. We went back and forth on it a little bit and then he went and executed on it. He got the meeting, he was all depressed because he only made $98,000 in the 2 weeks or whatever. It was so awesome. He's awesome. But one thing he was talking about is, so his primary lead generation source is podcasts, which is kind of cool seeing as you guys are listening to podcasts. He said that they found like the podcast listeners are way more affluent, they have more money. People that buy from iPhones are worth way more. And so like, I'm guessing that 90% of you guys right now are probably listening on an iPhone. Or some version of an Apple product. So the highest quality leads, but that's like his entire lead gen strategy is based off a podcast, which is so cool to see how he was doing it and why he was doing it. He was telling us that, I think it was like Expedia or one of the airlines, they found out the same stat that Apple buyers are worth more money. And so if you came from an Apple device, they showed you the more expensive hotels. If you came from Android, they showed you the cheaper hotels. To increase conversions, which is awesome. So that was really, really cool. Jay Boyer spoke, and he's gonna be speaking at the Funnel Hacking event. He's a big guy that he has this really cool webinar process that he does. He's a webinar host, a full-time webinar host. Every Thursday night he hosts a webinar for somebody. He makes about $100 grand a week doing it, and he just showed his whole process for how he does it, the sequence, like when someone registers what they do, and then when they show up, and then the aftermath, and all of the operation the operational side of a webinar, and he had like 40 or 50 different points what he did at each step along the way to increase attendance, get more people to show up. Just a couple quick bombs I'll drop to share with you guys as our faithful listeners. One of them that we've been doing for the last little while that he talked about as well is that he uses GoToWebinar, and 3 hours before the webinar starts, he changes the title in GoToWebinar to, let's say your title's like Funnel Hacks, Funnel Hacks Presentation, right? He changes the title to, you know, star star starting now, or starting in 3 hours star star, and then Funnel Hacks. And then it says, do you want to update all participants about this change? He says yes, and boom, emails all of the, everyone who's registered with the new webinar title, which is webinar starting in 3 hours. And then he changes that in 2 hours, and then 1 hour, GoToWebinar automatically sends one out, and it does one more 20 minutes ahead. So he gets GoToWebinar to send out 4 emails for him off of their IPs, which get amazing deliverability, and that's kind of what he's doing to get people on, which is awesome. And we've been doing that as well and it just works great. And then one thing I got from him, we did a webinar the other day and we did over $100,000 live on the webinar, which was really cool. It's always my goal and we hit about once or twice a month, which is exciting. But anyway, we did $100,000 on this webinar and then I was looking at Jay's follow-up sequence that he taught at the last Mastermind meeting and one of the steps that he does is so cool and some of you guys may have seen this last week, is he gets, he's got a girl who goes and will not transcribe the webinar but like rewrite it like in Cliff Notes format, which has a picture of a slide kind of talks, like recaps each slide. Anyway, so he took mine and a couple other people in the mastermind groups and took our presentations and had this girl go through and do it. So she gave me back like a 70-page Word doc with basically like the Cliff Notes of my webinar. And so the last day of the webinar before we closed down the replay, I just said basically, it said Cliff Notes or something like that. I emailed it and said, hey everyone, the webinar's coming down tonight at noon or midnight. Step 1, you know, because we have short time, I wanna speed this process up for you. Step 1, download the cliff notes here. Step 2, watch the webinar here. And step 3, here's the direct order link to go get started and get your discount, blah, blah, blah, blah, blah. And with that follow-up sequence, we did an additional $150,000. So we, that turned into a $250,000 webinar, and more than half it came from the follow-up sequence from stuff we learned from Jay, which is nuts. So anyway, Jay will be at Funnel Hacking as well. So a bunch of cool stuff. Anyway, I'm at the office, you guys. I'm grabbing some stuff and heading over to the event. And so I gotta go, but I want you guys to know we appreciate you. If you wanna be our next Inner Circle Mastermind meeting, go to dotcomsecretsignite.com. You guys need to be there. They're amazing. It's by far the best marketing group online, and I know because I've joined literally every other mastermind group seeking for the right people, and all of them— no offense to all the people that I went to— they weren't good. Like, they just— anyway, so we built an amazing group, and if you feel like you could be or should be part of that, go to dotcomsecretsignite.com. Let Robby and Randy know that you want in the inner circle and we'll get you set up for our next meeting, which is in September. And other than that, make sure you also get to the Funnel Hacking event, funnelhacking.com. And also guys, one thing that Joe taught me about podcasts is you gotta ask your listeners for reviews. I never do that, it makes me nervous. I don't even know how to review a podcast. So if you like Marketing Your Car, if you could do me one last favor today, go to, I'm guessing iTunes, and leave some feedback. I'm gonna go try to figure out how to read the feedback. I would really appreciate it because that would be super cool and maybe get a few more people listening in while I'm driving to work. So appreciate you guys. Thanks so much and we'll talk to you soon.