One Funnel Away Q&A - Real Questions, Real Funnels, Real Fixes | #Marketing - Ep. 44

An all-new season of The Secret Lives of Mormon Wives is now streaming on Hulu and Hulu on Disney+.

Mom Talk has just been blowing up.

Whitney and Jen are on Dancing with the Stars. Taylor is a Bachelorette. Saying that out loud is crazy. Like, that is huge.

But all the cool opportunities could pull us apart.

It's causing issues in everyone's marriage. My whole world is falling apart right now. It's chaos. Watch the Hulu original series The Secret Lives of Mormon Wives, now streaming on Hulu and Hulu on Disney+ for bundle subscribers. Terms apply. What's up everybody, this is Russell. Welcome back to the show. I just got done off of one of our live Q&A calls with One Funnel Away, and we went a little deep this time. I had some fun, especially the last probably 30 or 40 minutes. We went really deep on some cool concepts about how to get traffic, how to simplify your funnels and your messaging, how to like get from the beginning line to the finish line as quick as humanly possible. Like if you need to make money ASAP, how do you reverse engineer so you can get it done and hit fast? And then like, there was a theme throughout, just like me preaching and teaching and showing like how to increase your volume of stuff you're putting out there and how to do it. And anyway, it was a really, really good one. I love it. I'm not giving you guys all the Q&A calls 'cause you guys gotta go join onefunnelaway.com and get on the calls live. But every time there's ones that just kinda pop that are really fun, I wanna bring 'em in here. So with that said, I'm gonna queue up the One Funnel Away Q&A call from this week. I hope you get a ton of value from it. This is one you should listen to 2 or 3 times 'cause there's so many different, different unique things that I think are going to help shortcut most of your success if you listen, you actually apply it. So that's the game plan right now. Hope you enjoy this episode. If you do, you should be on these live community calls. It's insane. We get like a few dozen people that show up. So your chances of getting your questions answered, like almost 100% if you just show up and all you do is go to onefunnelaway.com and sign up for free. If you have a ClickFunnels account, you get it for free. If you don't, you go to ClickFunnels account and then you get it for free and you could almost ask me any question. So yeah. Either that or pay $50,000 to join my inner circle. Those are two ways to get me to answer your question. So anyway, just putting it out there because you'd be insane not to. So onefunnelaway.com. Other than that, I hope you guys enjoyed the Q&A session. Hope you get some kind of value from it. And I cannot wait to see you guys at the top. All right, we'll talk soon. This is the Russell Brunson Show.

All right. You guys know what time it is. Look at that. Here he is, 2 minutes early. The man we love, Mr. Russell Brunson. What's up, Russell?

How you doing, man? Great to see you.

Doing this.

I'm walking while I talk.

Yeah.

Kill two birds with one stone. That's how we do it. Efficiency over here.

That's us. Net time, baby. Do you have the little walking treadmill down below you?

Oh yeah. Walking it up. So just, yeah, any, any people, how many of you guys have some type of ADHD brain like me and most entrepreneurs? If so, one of the secrets is the more things you're stimulating your brain with, the easier it is to focus on one thing. So when I write my books, I actually write my books with headphones on playing music while I'm walking on a treadmill desk and typing, 'cause it keeps me focused versus if I'm by myself, I'm like, ah, squirrel, squirrel, squirrel, right? And so, but I had an old treadmill that was like super big and clunky and they have these new ones on Amazon for like $150. They're tiny. So anyway, so now I'm walking on my new $150 treadmill, getting it in.

That is awesome. Well, I gotta know, since you brought up music, what do you like to listen to? When you're writing books or trying to focus in? What's the jam?

So this is kind of weird, but I'll tell you. So when I was in high school, I used to, when I was studying in high school and stuff, if I listened to music that like I knew the words to, like I'd get distracted. I'd be like singing and everything. And so there's a CD, it's, do you remember Enigma?

Yes.

The Cross of Changes. That CD is what I listen to on repeat when I'm writing or doing stuff like that.

So.

Oh, that's old.

Not that many words other than one song, but for the most part, there's no words. And so it just, it's in the background and I can just, I can zone in.

So man, as everybody goes to scramble and get that CD, I'm probably the only person that still listens to that from the '90s.

It was amazing. But yeah, because that's what I studied in high school. So for me, like my brain syncs it to like deep work. That, or there's also, there's an app called brain.fm that I use a lot of times too, where it puts, there's like weird things on your, if you put the headphones on and it gets you like, I want to be in a focus state or creative state or whatever. It does the binaural beats to get your brain in different states. So Brain.fm is the other one I use. So those are the two core things for me.

Yeah.

Brain.fm. I'm putting that in the chat for everybody right now.

Gosh, Russell Brunson. Just kidding. I don't have an affiliate. I wish I did.

No, it's okay. When they start giving away Lamborghinis, you'll do it. But right now, no way, Jose.

No Lambo. They're not getting a— Yeah.

That's right. No Lambos. You're not getting Russell. Well, man, I'm excited to be here. I missed you like crazy this past week. We've had a lot of great stuff and Lunch with Russell, my favorite day of the week.

So let's get in.

Yeah.

Last week, last week we were in Salt Lake for the first ClickFunnels Connect event. And so I missed this, but now we're back.

And I heard that went amazing.

Yeah, it was fun. I think we have a replay still up for next. If you go to, I think clickfunnelsconnect.com, you can see the replay of it.

I believe so.

We had some cool speakers come and hang out and it was really, it was really fun. Yeah.

I heard great things from, I only talked to a couple of people that were there, but they said it was really, really awesome. And speaking of, we have ClickFunnels Connect events coming up in the future. If you guys wanna host local events, local events in your area for Funnel Hackers. I believe it's clickfunnels.com/connect where they can register.

Um, if you go clickfunnelsconnect.com, that's right now. We're about to launch. We have, we have like almost 100 people that have submitted to run in their cities. So I think we're next week gonna roll out the front end where you can go and you can find one in your local area and you can go to one of the events, which is really cool. So nice.

I'm excited for that. I registered, hopefully I get chosen. I wanna do some events in the Southeast here. Have a good time.

So fun.

Yes, sir. Um, so hey, let's have a great time today. Speaking of good times, if you guys have any questions for Russell, please do remember that this is the expert set. Yeah, Sarah, this is the expert session specific to expert questions. So if you're on the e-com track, welcome. So glad to have you. Marketing is marketing, business is business. Be a part of the right conversations. So a rising tide raises all ships. You'll still get massive value from being here and learning from Russell, but this next hour from 12 to 2 is gonna be specific to expert questions on your one-to-many presentation. So if anybody has those questions, please do feel free to raise your hand and we can get right into 'em. Let's start out with Sarah. Hey Sarah.

Hi Russell. Hi Dante. Great to see you again. Yeah, I, I watched the ClickFunnels Connect. It was really great. Just loved it. And actually it, it answered one of my questions. Here, these are the notes I took. And actually here, when, um, Mike Cole-Jones, she talked about the missing point hook, this was so great, so good. And actually it really helped me to, um, to prepare what I can, uh, how I can start my, um, uh, my webinar. I did it last, uh, Wednesday. And, um, I was wondering about the Here, this is the system I use actually, and this is how I learn and how I teach. The problem I have and the problem my clients have, when people tell us this is simple, you can, you just have to do first to do this, then you do this, then you do this, we start to think like this and you say, we say, okay, here, when you say that, I think about this and this and this. So What I wanted just to show you is when I use the one missing thing and the system as the 3 secrets, actually, I've prepared this and I've tried, but it was hard for me to choose between the whole system I use to teach or the thing I use here, for just drawing? See, the pedagogy, the, the learning system I use, I have 3 secrets here that I want to show them, but I'm hesitating between the whole system in general when I teach, or just when we draw. Actually, don't know if I'm very clear, actually.

So what, what's the question? I don't think I understand the question.

Yeah, how to choose, um, what I share in the Perfect Webinar, because it's very hard for me to do simple stuff, as you see. And this is exactly what I give. I give a simplification of what I do. When we explain here, we have, we're supposed to do just one thing. Then we think this way in the middle. And what I do is I give the simple stuff here. With drawings, of course, here, for example, the different parts. And then it's easier. People say, okay, I see what you mean now. Well, if obviously you probably don't see what I mean now because I'm just a bit confusing, but sorry. So this is the question.

So basically you got a whole bunch of stuff you could teach, but you're not sure what to teach.

And yeah, the thing is when I teach the whole, when I teach, you know, the whole system, Obviously it's too much.

Yes. You teach how, that's what you're selling. So the problem a lot of people make is they start, they teach the, they teach the how, and your job is not to teach the how, your job is to sell the how. So you're teaching the what. Okay. So here's what you do. So if you look at any of my presentations where I'm selling, I never go into the tactics. I never go into the how you do it. I show you what to do. Okay. So for example, funnel, my funnel hacks presentation, right?

Okay.

First step, you gotta go funnel hack someone. So you're gonna go and you're gonna find their thing and you're gonna, You're gonna buy their product and then you're gonna go and see what it is. Then second step is you're gonna go to ClickFunnels, you're gonna build their funnel. And third step, you're gonna launch it and make a ton of money, right? So I show 'em what to do and they're like, oh, that's amazing. I see the vision of what I need to do. But I never told them how to do it. I was like, okay, step 1, open up the ClickFunnels editor. Step number 2, click on the edit button. Step number 3, you gotta learn copywriting. Step number 4, here's how to do it. You're like, that's what you're selling is the how. During your presentation, you're showing them the what. So I'm showing them the strategy. 'Cause all you gotta do is get them to buy into the strategy. Like, oh, for the result I'm trying to get, that is the strategy. Like, I believe that her strategy is the one that's most likely to give me that result. And that's, that's all we need to get them to do. Have that light bulb, like, I think this is the correct strategy for me, right? Like, think about this. If I'm going to start a diet, first thing I'm gonna do is I'm gonna look at a bunch of strategies out there. There's ketogenic, there's carnivore, there's Atkins, there's, I don't even know, like Weight Watchers, a million strategies. And I don't need to know the tactics of all of them. I see that, like, which of these strategies is most likely to get me the result I'm looking for. And that's the job of your presentation is to basically throw stones at all the other strategies and then show why your strategy's the best. If they agree it's the best, then they give you money and then you can take 'em back home and like, okay, let me walk you through everything. Here's step 1, here's step 2, here's step 3. And then you take 'em through all the tactical stuff. But this is the biggest reason why people's webinars don't convert is because we are teachers and educators and we wanna tell people exactly how to do it. And if you tell them how to do it, they're not gonna give you money to show 'em how to do it. 'Cause what you are always selling is the how. And you are, during your presentation, you're showing them the what, like here's the strategy. And so that's the big differentiator. It's just, is it like going in more of a high level like that? Does that make sense?

Yeah. When I hear you, I understand. I'm trying to say the what only, but the what is huge and why it didn't work. But actually I think when I hear you that I just have to give the surface of this and not to go so deep to say why it didn't work. And even the surface of the what, because I just give the principle, but they can't do it without me. So I'm not giving everything, but I'm confusing for now because it's too much anyway. Even if it's simplified, it took me sometimes 10 years, 20 years to make it simple and to build everything. But, uh, even if I say it quickly, it's too much, uh, and it's really, um, overloading, overwhelming.

So for sure, if I let you guys inside of my head, you would all be overwhelmed and stressed out beyond belief, right?

So I—

it's, it's baby steps, it's milk before meat, right? The, the teachers in the Bible, Christ is like, hey, don't give them, don't give them the meat before you give them the milk, otherwise they're not gonna understand the meat, they're gonna stress out, they're gonna run away, right? So it's like it's baby steps. So you find your person where they're at and then you're not showing them here's the entire universe. It's like, here's the next step. Here's the next step. Otherwise I'd be on this call and we'd be talking about deep analytics. We'd be talking about, uh, split testing. We'd be talking about, you know, like, no, no, like you guys need an offer first. Let's focus on that and like everything else. And then there's a million things, a million frameworks we can and do teach, you know, like in my Atlas program, people pay, you know, $250 grand a year. Like we're talking deep stuff that if I share in this call, everyone would be like, I have no idea what you're talking about. What's the context? Right? And so your job is not to, on the webinar, teach them everything. It's like, what's the first step to get some, the first result? Focus on that, get them that result, and that's what the value add is for. Now they get the result, like, that was amazing. All right, cool, you want more? Here's the next step in my value add, or here's the next step. You start moving them and sending them. If you're trying to give them everything you learned the last 10 years in one course or one webinar, people aren't gonna buy, they're gonna be overwhelmed, they're not gonna actually have success. And so what we do is we give milk before meat. You give them a little more milk and then they handle it. They can handle the next step and you're taking somebody on a journey. Stacey Martino calls it the yellow brick road. I think hers is one of the best examples of how she does her value ladder. But it's like, here's the yellow brick road, here's the first steps, and then you get to the next steps and you get to the next steps. And that's the key for success in anything, right? Line upon line, precept upon precept. That's how we help our clients grow. It's not by, here's everything you're possibly going to need. They get overwhelmed and drowning and then they run away, right?

Hmm.

Okay.

That's very, um, very—

and it's tough because us as educators, we wanna give them everything. I remember, uh, when I first started doing events, so this is, man, 18 years ago, we had this little office, had a little, had a little event spot and people would come for 3 days. I remember they paid $5 grand for this event and I was like, okay, they paid me $5 grand. Everything I've ever learned, I must put into their brain. Cuz that's what, you know, and I was like, so they would come and I would do these hardcore— I should go find the videos of these, these hardcore 3-day things where everything I'd learned, I would just jam in their heads. And people leave at the end, they're like, that was amazing. And then nobody ever did anything. Like, my success rate was zero. I was like, what is wrong? And so I got so frustrated, so frustrated. And then I remember, um, one time we just tried an experiment. It was a 3-day event. I was like, what if I just— I was like sick to my stomach. I'm like, these guys are gonna be mad, they're gonna be offended, they're gonna want refunds. I was like, what if instead of doing a 3-day event, I do a 1-day event, but I do it 3 different times, 3 more ways? So I compressed my stuff down. I was like, okay guys, So my first day was like teaching the strategy of like, hey, first thing you need, you need a product and then you need to have, turn it into an offer and then you need a sales page. And so I walked them through the basics of it, right? So it's that first day slowly going through the basics, which would've been like my, in the past would've been like presentation, like first 30 minutes, then I would've kept going. But I just did that, that part for the entire day. Then the next day we came back and we broke everyone into breakout rooms and they went and they met with my team that does the products. They met with my team that does the copy and they met with my team that does, it's like they gotta go talk to all the people that do it. And the third day we came back, I said, okay, Now you guys have, we talked about it, then you've talked to my people about it. Now we're gonna come back and third day, you're gonna, everyone's gonna go on stage with a whiteboard and you're gonna map out what you're doing. So they get on stage and they map out, this is what my funnel's gonna look like. And they left. And I remember at first I was like, I was like, we didn't teach them anything. I taught 'em like the most basic, simple, I don't know. I was like, as an educator, I felt like I, I, I had underdelivered. And then what happened was the next group, the group that went through that, success rates through the roof, people doing stuff, launching stuff, creating stuff. I was like, I just keep overwhelming people 'cause I want them to know everything I know. They don't need to know everything I know. If you knew everything I knew, you know, you guys would be so stressed out. You just gotta focus on the, the next piece. And so think about it with your audience. You're just like, your job is not to give 'em 20 years of your, your information. Your job is to give 'em step number 1 and focus there. And if you do that, they'll have a result and they'll come back for the next and the next. And that's how you build, you know, lifetime customers. Like I've had people that have been paying me $50 grand a year for, 10 years, right? Because, because you keep serving them at where they're at and you take next level, next, next level. And that's really the, the game plan inside the business.

Yeah, actually, I, I didn't think about that, but, um, I'm gonna just prepare it. I would, as if I was, um, explaining to a 5-year-old kid or my grandma, and then I'm gonna be okay to just simplify. It's going to be obvious, but I— yeah, okay, I'm gonna do that. Got a very quick question, um, It's about, you know, when you, um, when I think about the content I give, when there are cold prospects or warm prospects or, um, or in the middle, what's the difference between the message? What do you say? What do I send to who? What kind of messages do I send to?

In the presentation?

No, in general, you know, for the newsletter, the, um, uh, the social medias and everything. Um, in my brain, I have to know what's the difference between what I do. For example, if I have something happening inside of the membership, uh, sometimes it's okay to send, to send it inside of the newsletter or on the social media, but sometimes, uh, there are cold traffic and it's not what I need to hear. So I'm trying to send the right message to the right person at the right moment. And in my brain, I think you're worrying about too much.

Just throw out more messages. It's like shots and approach, right?

I thought the same everywhere.

You throw it everywhere and like different things are gonna hit different people, right?

Yeah.

And so yeah, I'm not like— I think think less about it and just go serve. Start doing, start putting stuff out there and the message will hit the right people. The right people will hear it and they will come to you based on that message. And I don't know, like if I was more strategic about it, I don't think I'd ever get anything done. I'm just like, I got my phone. Uh, I'm, and then whenever I got my phone, I'm like, I'm thinking about like a specific person. So I'm thinking about an avatar, like, okay, this is, I'm talking to Dante right now. Is that right? I'm gonna tell a story that Dante would think was awesome. I post it, right? And it was cool. It was like Dante, people like Dante are gonna like that. And I'm like, next, think about something like my dad who knows nothing. And I, I do a video on that based on that. And then, people my dad would, you know, so I'm always thinking about one specific person when I click record or I'd write an email. And, and it's just like me, like right now we have an email list of like 6 million people and people like, I get all your emails, it's so overwhelming. I'm like, on my side, I'm sending these out to 6 million people and I'm throwing out different hooks, different offers, cuz different people are gonna respond, right? Like some people respond to the e-com offer, some people respond to certification offers, some people respond to, you know, so it's like I'm putting all these hooks out there and the right people will be like, oh, that's for me. And they're gonna click and they're gonna go. And so that's kind of more so is just, is just throwing more stuff against the wall and seeing what sticks. Thinking less, doing more.

Okay, so a specific person, but not so specific. All right. Yeah, that's great.

Because sometimes they flop and that's okay.

Yeah, because when I don't know who I'm talking about, sometimes I don't know what to say anymore. And yeah, so I can think to one of my clients or someone I know, but just throw it away. Okay. Great, great, great answers.

And then more volume. It comes down to just volume, volume, volume. Put more out there.

Yeah. Yeah. That's what I'm trying to do now. Thank you so much. Very helpful.

Great stuff, Sarah. I'm gonna fanboy for just a quick moment. If you guys heard what Russell just said, I think of a dream avatar and, and, and I just wanna point out how Russell's books stand the test of time. I learned this from him 8 years ago in a book, Russell Rule, especially in the time of AI where every day it seems like things are changing, frameworks are changing, strategies are needing to shift. Like, no. If you guys don't have the books, go to secrets trilogy.com. It's the best money you will ever spend. It's the frameworks for everything, your entire value ladder, every step within it. I have a little office that I can go get a little quiet time. I have 7 pictures of some of you guys here that are in OFA, and I do the same thing, literally, oh, we're gonna go make this thing for this person. And you put yourself in that mindset. You speak to that specific person.

That was cool.

That was awesome. I loved hearing that. And then when we hear Russell say it's all about volume, gang, let's go shoot some volume. Let's go throw some stuff at the wall. That was great. Thank you for the question.

I remember one time I was in Dan Kennedy's mastermind and this is back when article marketing was the big thing. So imagine like nowadays it's reels, but back then, you know, 15 years ago it was articles. I remember this guy was like talking about this article he posted and how many clicks and links he got. And I raised my hand. I said, well, how many articles a day are you submitting? And he stopped. He's like, I can tell by the way you ask the question, I'm doing it wrong. He's like, I did one this month. I was like, Oh yeah, volume. How many per day are you doing? Like, pick it up, pick it up. 'Cause like, we're in a world now where content's flying so fast. It used to be like, I could only send one email and I had to, you know, people overwhelmed, right? I can only do one post. Now it's like, TikTok, you can post 500 times a day. So like, go practice. Like, it doesn't matter. Just keep practicing, practicing, practicing, practicing. Some are gonna hit, some are not gonna hit. But volume is how you learn the game, how you learn your voice, how you find your voice. That's how people find you. So nowadays it's just like, just think less, do more. And you'll start finding your winners as you're, as you're consistent with it.

Easy.

That's the game, man. I love Fridays.

This episode is brought to you by Indeed.

Stop waiting around for the perfect candidate.

Instead, use Indeed Sponsored Jobs to find the right people with the right skills fast. It's a simple way to make sure your listing is the first candidate to see. According to Indeed data, Sponsored Jobs have 4 times more applicants than non-sponsored jobs. So go build your dream team today with Indeed. Get a $75 sponsored job credit at indeed.com/podcast.

Terms and conditions apply.

This episode is brought to you by Nespresso. Introducing VertuoUp, the latest in a long line of innovation from Nespresso. It's innovation you can touch, sense, and taste in every single cup. With a 3-second start, easy open lever, and dedicated brew over ice button, It's even easier to enjoy your coffee your way. Sip for yourself. Shop VertuoUp exclusively at Nespresso.com.

Let's hop over to Chris. How are we doing, Chris?

Hey, doing good. Hey, it's nice to see a fellow Idahoan. I'm up in Coeur d'Alene.

Oh, very cool.

So what I wanted to ask, and this is where I'm at, I'm new to all this. Like, this is really fresh for me. I bought in, I got Barnum, I I think I'm kind of getting on the shiny object trail because then I went to Last Secret and then I started setting up an affiliate and e-com store so I could get, you know, revenue coming in as I'm trying to plan my course for coaching. And I'm all over the place. And so I kind of just need some advice of like, what should I be focusing on the most at the moment? Because like I did The One Funnel Away, I bought the VIP, but I haven't, it's like I said, I went to The Last Secret, so I kind of like fell off on the One Funnel Away. So I'm just kind of everywhere. I bought all your books. I'm reading those.

No worry. I understand. I know it's, it's one of the positive negatives that come into our world is like we create a lot of opportunities for people and it's like, which opportunity is the best? And so I really think about, for me, and, and you know, it's not just me, I'm sure your Facebook feed and newsfeed pops up with like 500 other opportunities that are potential.. And what's cool about this game is that most of the things actually work, right? But when you're doing 2 or 3 at a time, it didn't work. In fact, you look at the very first module of OFA, Trey did it first, that kind of model. And then like he talks about the unfinished bridges, right? Where it's like you have a result you want, you start a bridge, you start going and you get halfway through and they're like, oh, there's the next one. You run back down, you start building the next bridge, you get halfway there and the next thing sounds exciting. And he's like, the reason why people aren't successful is not because the programs don't work, it's because they got a ton of half-built bridges. And so the reality is like all of them will work. You gotta pick which one like fires you up the most. So for me, Ben Hardy wrote a book called Become Your Future Self Now that had a big impact on me because I started thinking about that, like, who's my future self? Like, what is like, that's what I'm trying to do is trying to become the future self. There's a lot of versions that could get me there, but like, what does that look like? So for you, I would think about that like in 5 years from now, like what is that? What are your future self? Is it you? Do you wanna be a coach? Like when you're coaching and you got people, you know, you wanna serve, or is it like I wanna be an affiliate behind the scenes? Or is it, and I'd be thinking more through that as like, what's the, like, what's the end thing that you're, you, you wanna be? And then based on that, there's a lot of options, right? And then it's, it's picking one, then putting on blinders from, from all the other noise and, and distractions and then just focusing on that thing. So what would be your, your thought right now thinking about like in 5 years from now, if everything works in this business, like what is it you would, you would like to be? What would that, would that look like, do you think? Yeah.

In 5 years, I want to be coaching people. That's my passion is to help people, especially because my story, I've been through quite a bit of stuff in my life. And so I have a specific demographic I'm going after. So I want to do like group coaching, masterminds, stuff like that. My issue that I'm kind of— it's not really an issue. It's just, I guess, on the aspect of bridge, I own a landscaping company, but it's not my passion. It's just I'm tired of owning a job.

I like Myron Golden.

I listen to Myron Golden all the time and he makes a lot of sense. Yeah. And so I, I wanna step out of that, but in the meantime, it's like, what can I do in the short term to get me into that position where I can invest so much more time in the long term? Does that make sense?

Hmm. Yeah, for sure. Well, I think the, the, the, the best way is like obviously having a straight path so that when you do have time, like, you know, like I can only do so many things, so I gotta do the right things as opposed to splitting across a lot of things, you know?. But if the end, if the end goal is you wanna be a coach to a very specific group of audience, then the path in our world is very clear. It's like OFA experts, step number 1 to learn the core frameworks and understand those things. I think reading the books are good, like while you're working, like having those, cuz again, those teaching frameworks, but it's not, you know, but OFA is very much like step 1, step 2, going through that. At the end of OFA, if you've done that, the next step would be going to the Selling Alignment. It's gonna help you like actually, you know, craft your presentation at a lot deeper level, understanding that. Like that would be the, that would be kind of the path and all the other stuff I wouldn't focus on then. I wouldn't focus on any affiliate stuff, things like that. Because that's, that's the straight line. And the nice thing about coaching business is you can, you can get it going pretty quick, right? It's like the couple skill sets, you gotta be able to learn how to create the product. You gotta be able to learn how to make a presentation and then you gotta be learn how to get traffic to it. And those are the three kind of pieces of it. You know? And so OFA's nice 'cause it goes through a high level, all three of those. It takes you through like soup to nuts, all three of 'em. And it gets your first thing kind of built out and structured. And then it's like, okay, now I have this, now I'm gonna go deeper. I mean, learn how to present better. Let me learn how to get traffic better. Like, but those are the elements, right? And like I said, like, you know, for most coaches, what traditionally happens is people start with like mid-ticket or high-ticket, more expensive stuff. Like Eileen Wilder, where she came into our world, You know, her husband's driving Uber, she didn't have a business and she's like, I'm gonna do this, I'm gonna start a high ticket. And so like a week later she starts selling high ticket and then she was free. She could quit everything else, you know, get 2 or 3 sales and she was like off the race. And then from there start building like mid tickets and low tickets and stuff like that. But started high ticket. So if you know like, hey, for me to be able to quit my job or walk away or sell it or whatever, I gotta make X, like it's 10 grand a month or 20 grand a month, whatever that number is. If you know, it's like, hey, you just gotta reverse engineer. Okay, I need a $5,000 coaching program. I get 4 sales a month and now I'm free. Cool. That's easy to reverse engineer. So now it's like, what, what does a $5,000 coaching program look like? Let's go design one, you know? And you can ask our community, like, look at, like, we have a $10,000 coaching program. You can look at how we structure it. Like, okay, that's how they structure theirs. Let me model, let me funnel hack that structure and then unveil my version of it. Okay. Okay. Now we got that. Now how do I sell 4 people a month into that? It's like, okay, well I could sell through a webinar. I could sell through a book a call. Like both those are great options depending if If you're, if you're me, you're not gonna do book calls. I hate getting on the phone and that's my number one fear in life is the phone. So I'm gonna do webinar cuz that makes me work out. If you like, I like phone calls, you could do that. So like there's the mechanism to sell the coaching. And then, so again, if I gotta sell 4 of these a month, how many leads do I need to get to sell the 4 a month? It's like, well, if I'm closing on the phone, 1 outta 10 means I gotta get 40 leads a month to come in. And that'll, or wait, is that right?

Yes.

Let me know. I, 40 times 4, right? 160 leads a month. I don't know whatever the number is like, but you're just reverse engineering the stuff and okay, now I know the model. I gotta create a $5,000 coaching program. I need a one-to-many webinar or a call, a phone thing to sell it. Here's how many leads I need. Those are the only things I gotta worry about. And I was straight line, prone blinders like, okay, boom, I gotta create my $5,000 coaching program. Boom, got that done. Now I'm gonna create my one-to-many presentation or build out the sales team or me doing phone sales. Now I'm gonna start getting leads and it's just very, very straight line, right? And not worry about all the other, the pieces right now. And after you get that working, then it's like now you go back and you can tweak stuff and change stuff and add stuff and upsells, downsells, all this stuff. But the very straight line of success is just reverse engineering it from the end result back to what you actually need. You know, one of the problems I get a lot of times in our world is ask people like, I'm like, what's the number you need to be to feel like you're free? And they're always like, $1 million a year. I'm like, what? You don't need $1 million a year. Like, like what's freedom for you? Like, I think for most people, like $20 grand a month would give them freedom. Or maybe it's $30 grand, maybe it's $10 grand. Like whatever it is, like, like optimize towards that and then just reverse engineer.

Cool.

$10 grand a month or, you know, whatever. I need $20 grand, $25 grand a month. Just figuring out, cuz if you're like, I need $25 grand a month and you're writing a book right now, it's like, it's hard to sell enough books to cover $25 grand a month. Right. Um, that, that's the—

I wrote a book and sold like 5.

Yeah.

Like a book is hard. So it's like if you, if you know the numbers, like, hey, let's do a high ticket thing. Fast. It's gonna be faster to get there., you know, and, and OFA basically walks through that process, right? It's, it's, it's, it's designed more to sell like a $1,000 product with a webinar, stuff like that. But, but there's a $1,000 product and a $5,000 is not that much, right? It's, it's positioning. It's usually some of the deliverables, but it's the same frameworks you're teaching, right? Um, I mean, you think about like Expert Secrets is my frameworks for doing one-to-many presentations and our $10,000 offer is us teaching how to do the, the frameworks from Expert Secrets. Like that's all it is. Just, It's packaged a little bit differently. So the book you already wrote is probably all your frameworks are done. You probably have everything you need. It's just like, how do we structure this now in a way where people are willing to pay $5,000 or $10,000 or whatever that number needs to be to justify the cost? And then that's where you start and then reverse engineer things from there.

Okay. Just one last question for Dante. So I noticed I've done the OFA before and then I saw that there's an OFA 25. Which one do you suggest I go through?

Because they're kind of structured different.

They are. That's a great question, Chris. I would recommend that you go through the 2025, uh, that's Russell's most recent, uh, revision. And basically we're just in 2025, we're only teaching Perfect Webinar. We've also added a belief week and in week 4, a fantastic traffic week. Please don't skip ahead. If you guys already have an existing webinar, if you have an existing problem you're trying to solve, feel free to skip ahead to future trainings in OFA. Otherwise, go through day by day, step by step. It's all in the right timing. So you can implement, get results, and then hit the new hurdles.

Yeah.

Perfect. Thank you. Absolutely. Thanks, Russell. We structure the new one also to be able to, 'cause the problem is like we teach one thing in OFA and then someone comes selling online event and it's like similar but a little different. So we're trying to make it where it's all congruent from step 1 to step 2 to step 3. So that way if you're, you know, if you decide to ascend to the next level, next level, like it all syncs together versus like OFA taught me to do a VSL, but over here you're teaching a webinar and like I messed everything. Yeah. So the newest version I think is definitely the, the best. It's the way, I mean, it's literally the, the, the process we do every single time.

So awesome.

All right.

Well, look forward to seeing you on the Comic Club Award.

Awesome. Yes.

Awesome. Yes, sir.

All right.

Let's hop over to Jason.

Hey Jason.

Oh, there it is.

Uh, can you hear me okay? Loud and clear. How's it going, man? Awesome. Doing well.

How are you?

Good. Great. So, um, I've, uh, I've been in the, in your universe for quite some time now. I, I, I started, uh, with with Myron Golden about a year ago at the, I think it was Funnel Mastery Live and read all your books. And I felt totally, everyone was asking me, so what's your offer?

What's your offer?

And I was like, I don't know. I don't have one. And so, all right, time has passed since then and now I have a couple different offers and my problem now is offer paralysis and I don't know how to focus on what. And go where. Um, so, um, I, I, I, uh, the, the first part of my question is a focus problem. So I have, uh, I, I have 3 things right now. One is, um, I, I made a, an offer to help people with eczema. I wanted to focus on a problem that was, you know, real and a lot of people are in it. I was trying to approach it somewhat you know, objectively. And I had personally gone through it where I was— my life had gotten really messed up through eczema, got to a really dark place, and I was able to get out of it through, you know, doing some, some stuff. And, you know, I learned about a lot of stuff along the way. I made a course teaching people about it. It's not my, like, passion or anything. Like, I never, like, you know, I didn't plan to do that. I'm a software engineer. It has nothing to do with what I do. Like, it was more so like a necessity to, to keep living life and not, you know, crumble up and keel over. But I figured, okay, here's something that, you know, 30 million Americans experience and it's a growing problem and blah, blah, blah. I can offer value to someone. I have friends, especially younger people who are dealing with it. It can be very like psychologically it can mess them up. And for some people, even leads them almost suicidal, to be honest. And it's something that, okay, I can help people with that.

Sure.

So I built a course for that. I built like a, some lead magnets around that. And, but it's, but you know, despite it having a large audience, it's riddled with other problems. You know, it's kind of, it's very adjacent to the medical industry, which I don't really want to participate in. It's not my core experience or expertise. Then I have this other funnel, this other offer, which is helping people build apps and software in entrepreneur-type stuff. And that's more of where my core skillset is. You know, I was an ex-Apple software engineer, worked in Silicon Valley, did a lot of, geeky stuff with that. And I currently, you know, work at another tech company. But, you know, it's like very niche. It's very like, I don't know how many people are, you know, kind of, you know, that's, if that's like, if we're looking at things in terms of what's gonna have the biggest audience, I'm not sure if that's really the biggest audience. But I feel like that's, if I had to offer like a, higher ticket, uh, offer or something like that, that there's something there. Then I had this third thing, which is completely random, which is I made a, a mobile game. Um, and it's a very nerdy text-based history game. And it actually makes me money to this day, every day, passively. And I always treat it as a joke, like it's not a real thing. Um, and it was making me like $1,200 a month, which isn't, you know, nothing to like, you know, Quit your job over. Uh, I was neglecting it. It went down to like $500 a month. And, uh, I, I never really thought of it as, uh, anything other than like a fun little hobby, but it's the thing that like has been consistently bringing me in money for years. And, and I'm like, oh, well sometimes I see advice that says take that thing that's like already working and focus on that and like build that up, but I'm like, you can't make funnels for like games per se. Like it just, it doesn't really seem to fit into this whole thing. Like there's no high ticket really. It's a, it's a long process to kind of build it up. And so I'm at this point where I'm like, what do I do? Like, should I focus on this large audience, you know, eczema problem thing, which isn't really my passion. It's just a problem I stumbled into for my own necessity, or should I focus on this like tech entrepreneur coaching thing, which is like, that's where all my like core expertise is, or should I try to funnelize, um, uh, my mobile game, which is like actually making money right now, just not a lot of it, but it's like, you get what I'm saying? Like, I just don't know what to do here. I'm, I'm all over the place.

Well, it's hard for me to like tell you here's exactly what you should do, cuz obviously this is your stuff. But, um, I always look at these like, if this was me, what would I do? So, um, one of the things that was interesting, you talked about twice, both on the eczema and the software, is the size of the audience, right? Eczema, the audience is huge. Software, it's not that big. And I think a lot of times we think that like we gotta have a billion people interested in a market to make money, but that's less, that's not necessarily true. Um, in fact, usually the bigger markets are nice cuz there's a lot of people, but usually you can't go very deep. It's like the health, fitness market, right? Like, it's great. They're like, everyone in the world's trying to lose weight, right? But the problem is like, it's hard to go deep. That's why those guys have so a lot of volume and width this way, but they never get to go deep. And so like, you can do it. It's just different business model, right? Where inside of the health and wellness, and there's like the biohacking market, which is much smaller and weird, but because it's a smaller, deeper market, people go deep. Like, people are paying $100 grand for biohacking sessions. Like, you go fly out and spend a weekend with with a person who's gonna help them to, you know, do, help optimize their health and stuff. Well, you don't, you can't get that in the masses, you know? So, I wouldn't worry so much about the audience size as much as like, for me it's like, what's the, like, what's the spending ability of the market, right? And so I'm thinking of tech entrepreneurs, like those people have a lot more money. So it's like, there's a lot, you know, it's gonna be smaller market, which makes it easier to target and to find those people. And then the width or the, not the width, the depth, it can be way more, right? Especially you, you could go and I don't know exactly your skillset, but you could probably plug in and get equity in businesses and you could do profit sharing. There's a lot of things you could do that could be very, very lucrative, very, very quickly. You know what I mean? Um, the app thing, I don't know. I've never had an app successful, so, so I, I'm not even like, I don't even know. I, I'm useless in that, in that realm. Um, there's probably something, but I, that one's hard for me. So if it was me, I would take the eczema business. I would go list it on Flippa or something and sell it to somebody who wants to run the eczema play. I'm like, I prebuilt it all, but I'm not passionate about this. I would just sell it, get some money from it. The app, I don't know. I, I, make that your fun hobby on the side and just see what you can do to try to figure out ways to optimize. 'Cause it sounds like a fun problem to try to solve, but I don't know, like, I don't have a playbook of like, here's the funnel that blows up apps. Uh, because it's hard because usually they're so low ticket, it's hard to like justify paying, you know, somebody else. So it's like, it doesn't fit in the playbook as well unless there's like a market that's, you know, if it's like I'm, I'm gonna build an audience of blah, blah, blah, and they're gonna want this app, then it becomes easy. But then you sell a bunch of other things. But it sounds like it's a game app. So it's not really how-to things. So like, I don't, I don't, my, my superpowers are useless for you in that one. But that middle one, man, like, like there's, there's a lot of opportunity. There's volume. There's, um, again, the smaller markets are easier to target and to find those people usually less expensive versus like the big markets are more expensive because they're, they're so big. You're blanketing, you know? So if it was me, that's probably the direction I would steer towards. Um, and then like just go get 1 or 2 clients. You get 1 or 2 clients at $25 grand or $50 grand., you know, or whatever. I don't know what price point you're gonna structure at. It'd probably go back to the re-listen, Bryce. We said, uh, you know, we're talking with Chris, like reverse engineer what you want, right? But you get 1 or 2 sales of your, of that, that level, like that'll, that'll trump your app for, you know, the last 2 or 3 years altogether in one sale. And then you're like, okay, now I wanna do more of this. Now I'm excited. You know, absolutely. That'd be probably the direction if it was me, the way I would go. Um, and that's kind of the reasoning behind it, you know?

Uh, thank you so much. It's great hearing someone else just kind of helped me focus my, uh, my chaos brain into a more sensible trajectory.

Um, no worries. I understand that with my chaos brain. I understand.

I understand this is happening in all of our brains. Exactly. Um, quick little side question for that. So there's the organic versus, uh, paid ads question for like getting traffic to it. And I've been plagued with this, uh, problem because on one hand, organic is great because it's like, even it takes longer. But it, it, it lasts longer or it's more, you, you don't have to keep paying to make, uh, to get, uh, sales. But trying to become a TikTok star, YouTube, you know, like I hate it. Like it, it just takes way too long. I dance on there. You know, I, I got a kid, another one on the way. I need to make some moves right now. So I'm wondering how, how viable is it to say, okay, I built these funnels, I built these offers. Can I just go? A purely paid ads route, at least to get things going. And do you have any, you know, some best practices there, or is there a section of the OFA stuff that digs into how to really, you know, systematize the approach to going at this with paid ads as the primary means of Getting everything going.

So a, a couple of thoughts I would do is like, for me, even before paid ads or free ads, I focus on is partnerships. 'Cause you find, yeah. So I'd be like, all right, how do I get on every podcaster in our market? I like get on their podcast, share your story. That way it's free, but they already have built an audience. You don't have to build an audience, right? And so you're getting on other people's podcasts, getting on other people's things, getting other people to promote it. Like that's always my, my number one. Like we didn't buy a single ad in ClickFunnels or do social media for ClickFunnels first 2 years. First 2 years, like, who already has my audience? Let me go find that person, do a joint venture with them. They promote it, we split the money 50/50. And, um, that's what we did the first 2 years of ClickFunnels. Got us over $10 million a year before we started like, I'm gonna buy some ads. Then we bought, and I love ads. Like we spend, I mean, almost $2 million a month right now on paid ads. Like I love paid ads, but then I'm also doing the social and the social's great, but it's like, it takes a long time. And it's like, if you want money fast, it's like find the people who already have your audience and figure out how to get into their audience. Like that's the, that's the fastest way. If you read, if you read Traffic Secrets book, that's what I, I harp on is like, it's find the Dream 100, get in front of those people, get to their audiences. Doesn't cost you any money. You only pay, you only pay for the traffic after the sale's been made. And like organic is great cuz it's free, but to be able to build the organic takes time. This is like you just plug right in. Someone else already built the organic. You're just plugging into their audience and then you rev share on whatever is made. Eat what you kill, you know? So it's like, that's the— I still to this day, that's what I do in all my businesses. Like before we buy any ads, before doing social, we're just going out there and finding partnerships. We're launching a company, Understand.me right now, and the attractive character of that company is she's on, I think it's like whatever, 8 podcasts a week. I'm like, your job is just to go on as many podcasts as possible and talk about the software. Go. And she's just doing that. And they're like, are you gonna buy ads?

No.

Are you gonna just do social media? No. Just go get on every podcast, get on every YouTube channel. Go. People have coaching programs, go serve, go do free training calls with them, like all that kind of stuff. 'Cause that brings all the dream clients to us at no cost. And that's the best way to start for everybody, I think.

Yeah. So to summarize everything you've, we've, you've said up to now and what Chris was talking about as well, take the dream, reverse engineer it and reverse engineer that into a, into an offer that you sell a couple of those a month and you're already good. Take that offer and then try to penetrate the Dream 100 with partnership offers where like, essentially if I have like a, I'm just making this up now, a $3K or a $5K high ticket offer for something, you know, let's say I'm using my entrepreneur tech stuff, find the Dream 100 that already has that audience and see if I can partner with them on that offer or would it?

Yeah.

Yeah. Okay.

And, and then just kind of work it from there and just say, hey, can I make, like, you guys figure out a good hook. Like if you're running a podcast, like podcasters are looking for hooks and stories they can tell, right? It's like, hey, uh, I got a really cool story I can tell about blah, blah, blah. Like insert something cool. And they're like, oh, that'd be cool having the podcast. Like, and by the way, at the end of it, you can push people to my webinar, push people to my whatever. And, um, you know, it's a $5,000 offer, but we'll give you 20% or 25% of any sale that comes through. Now it's like they were gonna interview you anyway. Now they're getting paid for it. Now they're more likely on the, on the podcast to be like, you guys gotta go buy this. This is amazing. 'Cause they get paid when they do. And yeah, it's the, it's the fastest, easy, like, yeah. All right.

That's the best way.

Makes sense.

Thanks so much.

It's almost too easy.

Literally.

I like it.

Awesome.

Cool.

Thank you for the questions, Jason. Yeah. Good luck with it, man.

I'm, I'm excited to hear, uh, future how things work out for you on it.

Thank you.

Thank you very much.

So good. The all-new 2026 Toyota RAV4 is here, building on everything drivers know and love about Toyota with a redesigned look and modern tech that makes life behind the wheel easier than ever. The new RAV4 comes standard as a hybrid, providing smooth, efficient performance for both city streets and longer journeys. Enjoy the legendary reliability Toyota is known for in the all-new 2026 RAV4. Learn and shop more at toyota.com. Toyota, let's go places.

As a chef, I know flavor doesn't begin in the kitchen, it begins on the land. And Westholm's Nature Led Australian Wagyu is a story written in the landscape of Northern Australia. Cooking is storytelling, and Westholm Westhome Wagyu carries a story of Northern Australia itself. Raw, powerful, and deeply authentic. It's a testament to the passion and care raised in the rhythm of Northern Australia. I'm Chef Meilin from 88 Club in Los Angeles, and I invite you to visit westhome.com/meilin to learn more and taste a story only Westhome Nature Led Australian Wagyu can tell.

That's w-e-s-t-h-o-l-m-e.com/meilin. Hey, let's hop over to Alan.

How are we doing, Alan? Hey, Coach. Good afternoon. How are we doing?

Good morning.

I have a couple of questions if you don't mind. So I'm getting close to launching and I just want to check my offer stack, just make sure that it stacks up, pardon the pun. Last week, Dante, you gave me some advice on Facebook ads. I ran it through your Dante AI tool. I just wouldn't mind just checking a few of the headlines, just make sure that they look okay as well.

Are you cool with that, Russell? Yeah, that'd be great.

Lovely.

Let's do it, Alan. Cool.

Okay.

So, give you some context, I guess. I'm targeting ex-athletes, 35-plus, who put on weight. They did not exercise and their nutrition is pretty poor. My framework is called Men For Right framework. So, it's mindset, really going after their identity and aligning their identity with their goals, exercise, 15-minute exercise, no equipment. I used to be a sports therapist and strength and conditioning coach, so a lot of prehab to kind of strengthen weak muscles, et cetera, and then the nutrition piece. So that's kind of context to the diet and stairs. So the mindset piece is the identity. I have a website which I kind of like LadyBoss where you download it to your phone so it acts like an app. So that's that piece there. This is the exercise piece, that's the nutrition. Then we have kind of a, we use the community and do kind of check-ins there, people have questions, etc. And then there's a fast action bonus. So kind of in terms of the offer itself, pricing, the total value is there. The price I'm offering it for is $597.

Does that look okay?

I see.

With the, with the nutrition, are you sending them, is this a course on nutrition or is that like you're sending them supplements?

What does that look like? It's PDF with meal plan, shopping list, recipes, and I kind of put a lot of kind of smaller bits like how to drink alcohol and can still lose weight, supplements, like advice on supplements, but it's all PDFs at this point.

That's it. What's the, what's the price point you're gonna be selling this for? $597.

$597?

Yeah.

Gotcha.

Okay.

The mindset system, goal account, precision business formula, best action plan. What is the elite accountability coaching? Is that, uh, group coaching or is it—

how does that work? Yeah, that's the community. So access to the, the coach myself and then just encourage kind of the community, get people to kind of engage with each other, eventually start helping each other as well, answer each other questions, share wins, struggles.

All that kind of stuff.

Yeah.

I think overall the structure looks great on, obviously without seeing like you pitching the Resurgence System for 5 or 6 slides and you pitching, you say, you know, that's, that's the more important part is the stories you're gonna tell about each of those things to increase the perceived value. But as a, as a structure, it looks, it looks perfect.

You know, I'm curious, Russell, would you end with the fast action bonus, the control kit, or would you end it with the accountability coaching just for price points? Because you talk a lot about the brain really anchors and, and remembers the last thing that you tell it. So I see $999 and then $297.

What's your thoughts on that? It's a good question. I mean, the other thing for fast action bonuses, the thing that I found that's been the best is somewhere during the pitch you introduced a constraint, right? So in the ClickFunnels one, we introduced like a constraint of like, hey, when you get signed up, you're gonna get a pro ClickFunnels account, which means you're gonna have, be able to create up to 20 funnels. And you know, it's like, I introduce this cool thing where there's a constraint on it. And then during the fast action, the best thing to get them to actually take speed is like the removal of that constraint. So another example, selling a live event we did this week, the whole time I'm talking about the product, which is a $10,000 a year coaching program. So I'm introducing a constraint, it's $10,000 a year. And then when I do the fast action mode, it's like, hey, those who get started now, it's not gonna be 10 grand a year, it'll be 10 grand lifetime. So I remove the constraint and that's what gets people to go nuts. To either run to the back of the room or to buy very, very quickly. And so like the price point's good, but you know, on like having the most expensive thing, but if you can introduce constraints, like, so what I might do is like having the elite accountability, like you get 3 months of elite accountability, you're gonna be in this group, it's gonna be amazing, da da da da. And then fast action bonus then is like, all right, who does get 3 months? How many of you guys like know you're gonna love this community, your peers, your people? How many of you guys would like if I give you access to that for life or for the next year or for whatever the thing is? Like that's the most powerful fast action bonuses 'cause they're all like a little annoyed by the constraint. Like, ah, 3 months, that's okay. And then it's also like that constraint's gone. They're like, oh, and that's what gets them to really, really move quickly, right? If I want to get a table rush, the better constraint I introduce and release is what's gonna get people to jump and to run to the back of the room. Yeah, so that'd be my kind of my suggestion on that one. By the way, does that help everybody? I don't talk about the constraint thing very often, but it's insanely powerful.

I'm trying to bite my tongue right now, so you keep talking.

That was awesome.

Very cool. I had a constraint, and I should put it on the slide. It was the first 20 people who signed up would get this Scrivener control kit. Is that a strong enough constraint, or would you make a stronger kind of in line with what you said?

Um, you know, yeah, the constraint you got introduced earlier in the stack. So it's usually one of the things earlier that they really want. The, the 10 people is a type of constraint, but it's not the type of constraint I'm talking about. I'm talking about a constraint, a limitation is what they're buying.

Right?

So the thing I'm buying is awesome, but there's these constraints. And then I release that. Now it's like, oh, this is unlimited. Like the ClickFunnels one again, like when you buy now, instead of getting 20 funnels, you get unlimited funnels in your account. Instead of 20 things, you get unlimited. And like, that's when people melt it down. And they're like, oh, I gotta go buy it now. I want the, I need the unlimited account. And like, nobody needs unlimited funnels, but they all want unlimited funnels, right? Um, nobody needs to, you know, the reality is the coaching program, $10 grand, like you'll get it done in a year and make your money back, you know, but it's like, I gotta pay $10 grand a year before, or it's lifetime. Like, oh, I, I want the lifetime. Like that, that's the, that's the constraint that gets people to run.

Yeah, yeah, yeah. Matthew, okay.

Yeah, perfect.

Perfect. If in the future, early thesis, right? I need to get it out and see if the market would like the price points and the offer, et cetera. But if it sounds well, the $597, I'd love to be able to increase it. From your experience for this kind of offer, could that be increased to closer to $1,000? And if so, is there any way I can make these more expensive, or does that just look like I'm trying to manipulate prices and people can look and go, that's way too expensive for what it is?

Yeah, um, you could— I would worry less about that and more worry about like, like, this is the tier in your value ladder. Like, so for me, it's like I could sell all my stuff for way more expensive, but I like have it lower because it gets more people in, more buyers in. And then when I release the next thing, like when you release your $10,000 coaching program, now you've got way more buyers who are in at this $500, $600 level to be able to ascend up to, right? So I would worry less about raising the price and more like, let's see if we can get 1,000 people in here so then I can release the next tier of my coaching and just blow it up, right? I like to build up pressure in an offer. So if I have a middle tier here, keep putting people in, try to get, how do we get 1,000 buyers in there? Now you got pressure 'cause they all bought this, they're loving it, they want more, but you don't have anything else. And there's all this pressure like, ah, and also you're like, oh hey, I got a $10,000 thing. And it's just like, gets huge rush of people to move up and you'll make way more money from that than like incrementally increasing the price of this level, which then gets less people into that pressure state. You know what I mean? And so that'd be for me, that's why ClickFunnels, the offer was always at $997 for years, even though the value was way more than that. Like it's insane, but it's because they brought people in that level, build up the pressure, and then I'm like, oh, 2CCX coaching program, boom, $10 million a day, right? Like everyone's sending up quickly 'cause it's like, ah, like I needed more. This is the more for me, you know? And so that's, that's what I would look at more so, so I, I wouldn't worry. I would stress value and sometimes like having lower prices, like maybe selling this at $297 is gonna be way better because you get more people in to be able to send to the next level. So anyway, just some thoughts. Great.

Yeah.

Thank you. So number one is like, just go sell 1,000 before you, before you, before you worry about that.

Yeah. Yeah.

Yeah.

That makes sense. Um, can I quickly run the, um, the Facebook ads past you just to see if they, they—

Yeah. Let's look at a headline or two, Alan.

You see your Word document?

Is it big enough?

Uh, yeah.

Can you make it a little bigger for us?

A little bigger. That's nice.

How about you, Russell?

Is that good?

Yep.

Still training like you're 25? Your body deserves better. No time to do our gym sessions? Neither do we. Time's like— yeah, these all look great. Um, strive to lose weight. Okay, I, I don't see any— these all look great. Now the next step is Finding out what the marketplace believes.

Yeah.

This is one of the things that a lot of times people want me to review and it's like, I, you know, there's nothing like fundamentally wrong. These all are great hooks. Now it's like, I, the marketplace is gonna vote with their credit card if this is good or not. But yeah, these, I mean, this look amazing. I love the angle. Fitness shouldn't mean missing your family, your family time. This speaks to like people my age. I think I'm your, probably your demographic. You're a great, so work for former athletes or, yeah, I'm definitely your, your target market.

So this speaks to me. You put out a shout out to Dante last week as well. I use your AI tool to print.

It's really good.

Awesome.

Glad to hear that. Just so you guys know, Dante AI, let me get the link if you guys don't have it. Dante AI is not a custom GPT. I trained it only and specifically on the teachings and trainings of Russell Brunson. It has my voice. And that's it. Other than that, it's all the frameworks that Russell's been teaching for all the years. That's all that he makes decisions on for you guys. So I'm glad that worked out for you, Alan. And, and really quick too, I just wanna share something with you. I had a really cool Funnel Hacker in the office this week in Atlanta, and he's running up a new system. Uh, he's actually got a really cool booking system that he's, that he's getting leads for super cheap on. Anyway, he said to me, I haven't had enough time to test the ad sets yet. I haven't put enough test behind it. I haven't tested the marketplace enough to see the right positioning. Exactly what Russell just said. He'd run like 30 ads. He'd run like 30 ads and he had some success and he said he's definitely on the right track. But the amount of testing that he did, the amount of hooks that he throws out there, I just encourage you to do the same, Alan. Don't be scared to throw those hooks out there. You have a bunch of ads. Let's launch all of them. You don't have to do them all in the same moment, but man, come up with the creatives and launch those bad boys.

The ones that you Please, Russell. I say, I say, and even outside of ads, like every one of these is the Facebook Live. Everyone, these is the, is the Instagram Live. Everyone, these is a reel. Like, everyone, like, like I'd grab your phone tonight and these top 7, like, hey, fitness shouldn't mean you're missing family time. Hey, are your kids losing focus? Like, you got the scripts now. Boom. Take it, post to Instagram, post to YouTube, post it TikTok. Then your next one, boom, boom, boom. Like volume, volume, volume. And then take this through ChatGPT or Dante AI. I haven't used Dante yet, so I'm pumped to see it, but Be like, hey, write me 40 more just like this. The next, then tomorrow we'll record 40 of them. And then the next, and like volume, volume, volume, volume. Like that's, that's how we win this game. So run his ads, run his free traffic, run it as just putting that message out there more and more and more time. Because again, you just need one or two of these things to hit and it goes viral and you're like, oh dang, I know that ad number 6, you know, like most of these things I post, I'm getting 300 views on, on Instagram. This one I got 150,000. That's probably a good message. And then like take that one and run it as an ad, you know? I mean, for us, it's like you look at our social strategy, we bust out tons of videos, posting, posting, posting. The ones that go viral, the ones that hit, you know, you know, our normal ones can get 20,000 to 50,000 views, but the ones that get 500,000, our ad team grabs them, turns it into an ad and starts running. And we know what messages hit, right? So we're testing the market, testing, testing things out there and letting the market tell us what they want. And then, yeah, so That is the game we're in, you guys. It used to be back in the day where we could post one thing a week and hope for the best. But now we're in a market where content's happening, things are moving, AI's generating. Like, we gotta be the ones out there putting out more messages, more hooks, more offers. That's how you win in today's marketplace. And so it's gonna be a good, a fun thing for you, Alan. You got so many great ones right now. Like, go bust those out this weekend and then get Dante AI to write you a whole handful of new ones and do it again and do it again and just keep it Keep them, keep them happening.

All over. I'm all over. Can I ask one more 3-second question or am I limited?

We got 6 more minutes. We got one more. So if we go really, really fast, I wanna make sure we get it done.

Yeah, really fast.

Cause I want some time. Yep.

Great.

Okay.

Partnerships.

Who would you suggest for my niche? Is it competitors? Would they tell me to go away or is it just somebody that's kind of a similar type of product?

So you're speaking to, so it's gonna be hard to get fitness people to promote your stuff cause most of them are competing with you, right? So instead you're talking about, missing family time. So who are the people missing family time? Like, that could be entrepreneurs, it could be computer programmers, it could be— so imagine if it's computer programmers, get on some programming podcasts and it's like, hey, you know, the podcast host is like, hey, this is different than most times, but you guys are all home and you're missing family time because you're trying, you know, blah, blah, blah. And I was just hitting targets that are more like that. It's gonna be easy for you to find like who are the target markets. And then finding those people versus trying to get on other health podcasts. It's gonna be much, much more difficult 'cause you're competing versus there's nobody on the, how do you become a programmer? I don't know if that's ever a podcast, podcast that is talking about health. If you can customize your story, you make that hook. Again, it's all about you're pitching that hook to a TV station or a PR or whatever. You're pitching the podcast like, hey, I've got a really cool story. Your people are all talking about da da da. I've got a message I can share about this. And it's like, oh, that'd be awesome for my audience.

Then You can tweak it for that. Like a different angle for them as well, if you're a podcast.

Yeah.

Yeah.

Look, thank you very much.

Yeah.

Thank you. Awesome. Great questions, Alan. Josh, you are gonna round us out, sir. We only have a couple minutes, but let's do as much as we can.

All right, cool.

You guys hear me all right?

Loud and clear. Yeah.

Yeah.

Well, thanks Dante for hosting this. And then Russell, super honored to meet you by Zoom. I've, I've been a big, yeah, virtual handshake. I've been a big fan of yours for a while. Um, I think I first introduced your material with the New Money Masters when Tony Robbins did that interview back in the day. And then, um, I saw you speak at Garrett, uh, one of Garrett's events, one of the Warrior events back in the day. And then I've done OFA. This is my 7th time doing it and I'm finally getting to where I got declared. I'm actually going to be a ClickFunnels success story. May take 10 more years, but, um, anyway, super awesome on this live call to just for you to be present and available for people. Um, so I guess, you know, we got a couple minutes. My background is, is I still work as a firefighter and a paramedic, and I got into the job over 20 years ago to kind of save lives and to help people. But I learned, like, in order to do that well, I need to switch from being like the, uh, the person doing the work to the person teaching and to empower others to save lives. So that's kind of where I'm going with, with the ClickFunnels thing. And I want to, you know, educate people. I can make a bigger difference as opposed to just being the person going out and doing, doing the work. So the, I guess just the question I have is with the Perfect Webinar slide deck that you gave, 177 slides, I'm feeling like it's a bit overwhelming. I've never done a PowerPoint presentation with that many slides. So do you recommend doing all those slides in a 90-minute webinar, or is that like, uh, so what's the best first approach for that?

Yeah, great question. So I'm very much, I, I'm a slide guy. So for me, cuz I don't have a script on anything, but I have slides to, so I know what story, which order, which sequence. So for me, the slides are more for me than them. It's like me to go through it. If you guys know McCall Jones, McCall's average, uh, PowerPoint slide that she sends for me when she's doing a pitch with us. Is like 600, but she has like one sentence on every slide. She's like, da, da, da, da. Like, it's insane, right? So the slides are a guide to help make you, you follow. Mine are usually, again, 150 to 250 depending on what I'm pitching. But it is a lot of work to create those. So I got good news for you. This Tuesday, I'm doing a live event where I'm gonna be showing— were you at Funnel Hacking Live this year, by the way? No, I wasn't. Okay. You were, you're lucky then. So this Tuesday I'm doing a live event. I think it's like 3 hours., but at Funnel Hacking Live, I, I, I was teaching, we teach some webinars, right? And I was like, a lot of you guys were overwhelmed. Like, I don't have time to do 150 slides or whatever. So I was like, I'm gonna show you how you can do this entire thing in an hour. And so I brought, so I had everyone filled out a form if they wanted me to pitch their product. And we picked one lady, in a market that I hate. She's a dog trainer. I'm not an animal person. My kids want animals. I don't want animals. Like, and so she came on stage, I interviewed her for 30 minutes trying to get the details. I structured out the presentation. She sat down and then in, 2-minute turnaround, I became her and I did a whole webinar pitch. And so what's cool is like Tuesday we're replaying that live and I'm gonna pause it as I was going like, hey, this is what I asked and why and where this is going and what I'm trying to do. And like I'm gonna map out the whole thing so people can see it. 'Cause you can do a perfect webinar without any slides. I've done that a lot. I've made millions of dollars with no slides as well. When you understand the core pieces and where they fit into the equation, right? And so Tuesday we're doing that. I think we're promoting it today or tomorrow. So if you're on the list, you'll see it. Yeah, I'm gonna be going live for like 3 hours, literally showing that presentation, walking through it, and we're calling it like the Selling Online Shortcut. Here's a shortcut to actually selling online so you don't have to do 150 slides if you don't want to. As long as you understand the structure and the beats and where you're going, you can do it with the whiteboard, you know? And so, yes. So I think, let me see, I'm gonna ask Morag real quick if there's a, I don't think they were working on the page last. Actually, I know it's live. They today I was approving it. So, look for message from, if you're on the Russell Brunson list, look for message will be coming out probably today or tomorrow with a link there. It's gonna be called Selling Online Shortcut. And I should probably buy that domain real quick, actually. Crap. Before you guys buy it. This is what happens when you guys come in black and they'll be like, Russell, buy this domain I bought for you. It happens more often than you will ever believe. So, Crap. Where's my link to buy it anyway? But yeah, that's where I look at it at. 'Cause yeah, it, it, it's overwhelming to do that. I do recommend people figure out the process, like our coaching program. We help people week by week to build it out 'cause the, the, the structure helps. It's really, really good, but it doesn't have to be the first pass. A lot of times I'm like, well, I wanna test, I wanna test concepts and ideas and stories in a faster version, right? And so I'll test that first and then if it, if it works, then I'll go back and build out the whole slide deck and spend the effort and time there.

So awesome. Yeah, thank you. So, so that's selling the thing on Tuesday and then that you said the number of slides is just kind of a matter of preference.

It doesn't have to be to work. But it's more of the structure here, the beats you have to hit to break false beliefs, to transition to sell. And so that's, that's, that's more. Well, I'm buying the domain right now, so hopefully we'll have it. Give me, give me 5 seconds. You all raced me. Don't buy it from me yet.

It's not cool.

Yeah, don't buy it from Russell.

I will actually own that one.

I'll sell it to you. You have no idea how often that happens to me. Uh, every time I, every time I mention a phrase, somebody buys it and they try to sell it to me later. I'm like, dang it. All right, buying this. Hold on. Proceed to order summary. Okay. If this goes through, if this goes through in the next 15 seconds, then you'll know exactly where the URL is going to be for this thing. Um, 5, 5 for a year, $20.

Continue.

Why are there so many buttons to click? I have to agree to the terms of service, submit order. And all right. SellingOnlineShortcut.com. That's where it'll be at. As soon as it goes live, probably tonight or tomorrow. So write that down, SellingOnlineShortcut.com. And again, it's gonna be a fun 3-hour thing where you just kind of show that process because people are getting overwhelmed as we're teaching this stuff. Sometimes I'm like, hey, here's a shortcut. Here's a fast way to do it. And you'll see me do it with the product. I don't know. A product I don't understand, but a person I just met 5 seconds earlier, and I'm able in 30 minutes to create the presentation and deliver it because I understand the structure and the framework. And so you guys understand that you can do the same thing as well. So that helped. Yeah. Thank you. It was fun, Donnie. You were there. Like, after I did that, it was crazy. Like, there was a standing ovation. Everyone was still going crazy.

I was like, oh, that was cool. It was actually really powerful. It was awesome. Cool. Russell, man, I know your schedule and I know what you have coming up in 3 minutes. So thank you so much for the hour and the extra time.

Thank you guys. Guidance. That was so much fun. I appreciate you guys.

Thank you all.

So good to see you.

Have a great one, man.

All right.

We'll see you guys. Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast.

That's sellingonline.com/podcast. At blinds.com, it's not just about window treatments. It's about you, your style, your space, your way. Whether you DIY or want the pros to handle it all, you'll have the confidence of knowing it's done right. From free expert design help to our 100% satisfaction guarantee, everything we do is made to fit your life and your windows. Because at Blinds.com, the only thing we treat better than windows is you. Visit Blinds.com now for up to 45% off site-wide, plus a professional measure at no cost.

Rules and restrictions apply.