One Funnel Away Q&A: Real-Time Funnel Fixes You Can Use Today | #Marketing - Ep. 77

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For the hottest deals. Just so many good brands. Join the Nordy Club to unlock exclusive discounts, shop new arrivals first, and more. Plus, buy online and pick up at your favorite Rack store for free. Great brands, great prices. That's why you rack. What's up everybody? Welcome back to the Russell Brunson Show. Excited to have you guys here, and today we're gonna take you guys on a little bit of some Q&A. As you probably know if you listen to the show very often, once a week or so I do live Q&As with those who are involved in the One Funnel Away Challenge, which is one of the coolest challenges we have that's now free for all ClickFunnels members. You can go to onefunnelaway.com and go sign up for free. It's a 30-day challenge, and then every single week I jump on and do live Q&As. So this week we did some Q&As with people who are creating a webinar, they're putting it out there, and there are a lot of interesting questions. Everywhere from like, you know, how to structure landing pages, to what to say in the presentation, what price points, like a whole bunch of really interesting things that I thought would be beneficial for all you guys. We don't list all the Q&As here, but every once in a while I'm like, oh, these are some cool ones I think a lot of people would benefit from, we do. So that is the game plan. So we're gonna list this right here, and if you ever wanna come on a live Q&A, just go to onefunnelaway.com and get signed up. And then jump on live Q&A with me. Probably gonna be on this coming Friday like I am every Friday, so it'll be fun to hang out with you and get to know you and answer your questions. But with that said, hope you guys enjoyed this episode. You'll get a lot of ideas from other people's questions and hopefully it'll help you on your journey to growing your company, finding your voice, becoming the expert that you deserve to be, and a whole bunch of other cool stuff. Appreciate you and we'll talk to you soon. This is The Russell Brunson Show.

Welcome, welcome. And bingo, look, there he is. Russell's here with us. Good morning, Russell. Good to see you, man. Hello, Dante.

I miss you, man.

How you been?

I missed you, man. I missed you like a fat kid misses cake. You kidding me? Good to see you. Hey, how are the arms?

Oh, insane. Look at these things. Boom, boom. But you complete, uh, extension. I'm, I'm curling, but what I was doing before, getting everything rebuilt out so I can start competing again in a couple months. So yeah, basically flawless, you know.

Flawless and perfect. What else do you expect? It was so good to have you back here. We have experts aplenty, and I think we have some Prime Movers in here with us today as well. So super excited about that. Welcome any Prime Movers. Great to have you guys here in the One Funnel Away Challenge. It is 12 o'clock, and that means it is experts only, gang. If you guys are an expert and you want help with your one-to-many presentation, that is what this session is for. So to be able to ask Russell Brunson himself a question, lucky you guys today, all you need to is raise your hand. At the bottom of Zoom, you'll see a little heart that says React. If you click that heart, a pop-up shows up and there'll be a physical button that says Raise Hand. Just click that button, it'll raise your hand, get you added to the list. We're gonna have a great time here today. You ready for it, Russell?

Oh, I'm ready. Raise—

I'm ever gonna be. Come on with it. Dr. Kurt is gonna be first. How can we help today, Dr. Kurt?

Well, I did my first, uh, pre-launch webinar last night Had 7 people on, 4 made it to the end. They did not enter via the funnel, so I don't have any data through the funnel, but I had trouble with the logistics of being able to share my screen and still be able to see who was on the call and be able to see if they raised their hand or anything like that. So my question was really designed for Dante, but since Russell's here, I'd He's the man. So, hopefully, I'm not a tech guy, so I struggled with that. And then, I just put my head down and I said, "I talked for an hour and 17 minutes and people enjoyed it. They felt like my passion shined through. I didn't want to be distracted by the technology. I just wanted to do the webinar." But I didn't feel like I interacted at all with anyone. I didn't ask questions. I didn't challenge them. I didn't get any, "Yeah, yeah, that makes sense to me." So, uh, at the end we, we stayed on, the 4 of them and I, and, uh, they had a couple of interesting observations that'll help.

Cool.

Well, I got 2, 2 things for you, and then we'll see what Dante wants to tag team as well. Uh, the first one is, do you have 1 monitor or 2 monitors?

1.

I have 1, right? I have, I have another one across the room, but I can't see the 2 of them together.

Yeah, so I, I'm a big monitor fan. I hate laptops because I can't work on little monitors. And so I've actually have 3 right here, so I have like a but it's nice because having at least two, like, it's hard to do a webinar with just one screen because of what you're saying, right? There's like, there's the chat, there's the comments, there's the stuff, and then you have your presentation, and I don't know if you're using Google Slides or PowerPoint, but like, if you have speaker notes, you can't see them if you've got one monitor because then everyone's gonna see your speaker notes, right? So I highly recommend, if you wanna like dominate the webinar game, is just getting two monitors. Like, it just, it changes everything. So then I have my slides right here, but I have presenter view that pops up on my right-hand side, so I can see it right here, and I have my chats over here, so that way I'm going, I'm going, I'm going, and then if I need something, I look over real quick, I can see it, I can comment if I come back, and that's the easiest way, so that'd be my first vote, and then my second vote is, I remember, man, this was the first year of ClickFunnels, so we were still, it was brand new, I remember, 'cause I was gonna post this video and share it, Russell, the first year of ClickFunnels, I was working late hours, not eating healthy, and I was about this big in my face, and the video is like, anyway, I'm not proud of what I looked like back then, I'm just like, oh, poor little Russell, he was working so hard and eating a lot, and he just, anyway, but otherwise I would post the video for y'all, but I did this event downtown Boise, I had my Inner Circle and my Ignite group at the time, about 150 people in the room, and I'd been teaching about webinars, And a lot of them were just like, for some reason, they just wouldn't do it, right? So I was like, they came in and for a day we taught them webinars and I was like, I'm gonna show you, you're gonna witness me doing a webinar right now. And so we had to pay extra to hardwire in internet access, we promoted it, and so we promoted this webinar, we ended up getting about 300 people on the webinar and I stood on stage and I did the entire webinar live with everybody. And so I did the webinar, did the pitch, did the close, and then we wrapped the show up, we ended, then it was crazy, we got a standing ovation, everyone's going crazy, And then I took a break, and afterwards I came back, we did Q&A with everybody to see, and the biggest aha that people had was this. I was interacting with the audience the whole time, but I never once actually looked at the audience. They're like, when I'm doing a webinar, I'm looking at the chat, I'm looking at, I'm answering things, I'm back and forth, and I said I used to do that, but the problem is like, every once in a while you get some yahoos in there, and it's like, Russell sucks, check out this article over here that somebody wrote, oh, there's this YouTube, and like, there's always some yahoo in the comments doing stupid stuff, and so I'm trying to present, be happy, I look over, I get caught off, and they're like, And so for me, 99% of the time when I do webinars now, again, I have it over here, but I'm not actually interacting with the audience. I'm interacting with them, but it's play, it's show, because that's how, 'cause I don't wanna get derailed by one person, one negativity, one thing that can throw off everything, right? And so I'd be in there like, alright everyone, type in the comments if you can see, if you're here today. Alright, okay, okay, people coming from Cincinnati, from Chicago, from New York, from like, okay, we got people from all over the world, this is amazing. All right, you know, I got a question for you guys. How many guys are into this? If that's you, type in 1 in the comments, type in 1. Okay, a lot of 1s, how about 2s? And I'm just like playing as if I'm seeing it, but I'm not, because I don't wanna get thrown off. And so that was the biggest aha I had during that time, is people were like, this whole time I've been trying to interact with comments, it kept throwing me off, or I get overwhelmed, or it would kill momentum. And like, I realized watching you that you actually didn't actually interact at all. You were pretending like, you were playing like you were interacting to keep the engagement and stuff, but you were actually just delivering the presentation. And so that was like their big aha. So that would be the other side is just pretend like you're interacting, but you don't actually have to be interacting, you know what I mean? So those are my two points. Anything you'd add, Dante?

Not really. I'm just curious, when you would say like, oh, we got Cincinnati, Chicago, Detroit, oh my gosh, everybody from all over the world, you didn't even look at chat. You just named off some cities.

Yeah, there's so many cities, I just thought about 'em. London, we're going Belarus, we got people in Chile, in Santiago, holy cow, they're coming through so fast right now. We got people, it's Boise, people in Boise today, this is so exciting. Boise, Chicago, Salt Lake City, Florida, Miami, we got 3 Miami people, this is insane. Okay guys, we got people from everywhere, this is insane, I'm so excited today to get started. Dubai, we got some Dubai people. Any city that pops to my head, I just write random out. If I do have my 2 monitors and I have the thing over there, I'll look and I'll like actually see stuff, But again, it's just like a glimpse just to like keep me, if I can't think of a city name, but if I can't see it, I just keep rolling.

Okay, and there may be questions and comments that you would probably want to respond to, but you can't pay attention to that too much.

If I'm doing a stage presentation, the worst thing you can do is answer those questions live. It's like if I was on stage trying to do a pitch and someone's raising their hand, I'm like, I'm not calling on anybody. Like they may have a question, but that's gonna derail somebody, everyone else from buying. So like if you think about an actual perfect webinar that you are delivering, like it is a scripted stage presentation. And so what I will do though is I will do the presentation, and I'll look at their questions and see if they're valid, right? And I always say like, if you have questions, drop in the comments, I'll try to answer, some of my team will try to answer, but just drop any questions you have in there. And so what I do is I export the questions before the next one and be like, ooh, that's a valid point, I should address that, right? Ooh, they're getting stuck here, let me figure out how I can tweak the slides. And so, but I would never in the middle of a scripted presentation stop to take a question, 'cause you have no idea what rabbit hole it could go down, that derails the sale. Sometimes people go on rabbit holes for 10, 15 minutes and then it just, it kills the momentum. So for me, when I'm doing a scripted webinar, it's all about momentum. Now if I'm doing training, it's different, right? Like if I'm fulfilling on the thing I sold, yes, do Q&A, answer questions, all sorts of stuff. But in a scripted 90-minute, it's a sales presentation, it's not a Q&A. In fact, if I'm not kidding, I would always get people who are like, do you mind if I just do Q&A with the audience? And so I always said no. Then one time Tom Bilyeu was like, bro, please let me do Q&A. And I was like, fine, you do Q&A. And sure enough, we put up the microphones and he does his little 30-minute presentation, like I got 15 minutes for Q&A. People run the microphones and the first lady is some insane person who asks some crazy question that had nothing to do with anything and went down this rabbit hole for 20 minutes that just confused the audience, got people like out of state. And then it was just, and I was like, that's why we don't do Q&A live. Like, you know, so yeah, hope that helps. But I do tell them like, if you have questions, drop in the thing, I'll try to answer if I can, if not, some of my team will try to answer them, but make sure you, as you get stuck, drop those questions in there. And that way you have it for the, you know, updating your slides for round 2.

And Russell, one of the most perfect things about the perfect webinar is it hits all the right beats at the right time and it keeps people actually engaged for the entire presentation to get them to a stack and close where you're gonna get this and this and this this and this and this and this, normally this, today only this. And you're gonna— you're not gonna ever touch that part of the presentation. After the stack and close, you can hit him with like a 15-minute timer to make a decision, and then maybe after that timer is when you might come back and address some questions you saw in the chat.

Is that right? 100%, yeah. And most questions get answered throughout the content. I know they're asking, then like— but it's like you're asking because you opened a loop over here that you're going to close over here, and so it's like it gets answered. So by the time it's like, what questions do you guys have? Usually at that point, the question is buying questions like, can I put on 2 cards? Like, when's the last day I can sign up for, you know, like that? Those are the actual questions that end up happening post-pitch, and those are the questions that matter the most. So yeah, I usually do do a 20, you know, 15 to 30 minute Q&A at the end of the webinar because that point is just, it's just trying to push people, you know, get them off the fence, but it doesn't derail from the, from the presentation. Okay, great.

Well, any more questions, Dr. Kirk?

Not that I can think of right now. Logistics, like, this probably isn't the right time to ask it, but like, I wasn't able to see what slide number I was on, and I had a whole bunch of notes for the different slides, like what I wanted to say, so that they wouldn't see the notes and have them, you know, that part of it included. But I couldn't figure out the logistics of how I could know what slide I was on and still have the full screen.

Do you do it in a Google Slides or PowerPoint?

Yes.

Oh, Google. Okay, let me show you. I am a Google Slide master. This is my domain. In fact, you guys wanna see how many Google Slides I've had?

Yeah.

Okay, this will freak you out. Be prepared. I think I got more. I think I should own stock in Google Slides cuz, okay, so each of these is a folder with more, for example, like here's inside event slides, like these are all individual events and each event, so Funnel Hacking Live. So here's every slide deck from 2015 all the way, so there's like a billion, right? So 2025, here's all the presentations I did in 2025 at FHL. So let's just say I'm taking this one, right? 'Cause this, yeah, this is me pitching something. So I'm pitching this thing. So what I do, Google Slides, so if I'm here, right? What most people do is you click on slideshow and it overruns the whole screen, right? And so you're going through and you're like, ah crap, I can't see my slide notes. I don't know where I'm at, what's coming next. And so what I do instead is I go like this and you do it in presenter view. And what it does is it pops up the main screen, this is why I have two monitors, right? So this will be on my main screen, so this is what the audience is gonna see, let me show you. So this is what the audience is gonna see and so as I click through, you know, they see this and so that's the audience thing. But then what Google Slides gives me is this presenter view. So this is what's sitting on my second monitor on the right-hand side. And so what's cool about this is you see, this is the current slide that's live. This is back one slide and this is forward one slide. And these are my slide notes. So as I click through, if I have slide notes, it shows up right here in this, this pane. Does that make sense? And so I keep that one on my second monitor on the side. One thing that throws me off though is it shows the one slide backwards and this always confuses me. So literally I have a sticky note right here and I take the sticky note and I literally take it off and I put it on the monitor covering the left-hand slide 'cause it just confuses my brain. Like, this is what I already said. Like, I don't wanna see the previous slide, I just wanna see the next slide. And so I cover this one up, all my, like, literally put a sticky note on my monitor so this doesn't show up. And I see, here's what the audience sees live, here's the next thing they're seeing, here's my speaker notes for that slide. And then there, it's just right there. So if I'm doing this, like, again, I'm right monitor, so let me come back. So you see me talking, like, I'm ahead of me, they're seeing the slides, I'm clicking through and I'm looking to the right here where I'm seeing Next slide, slide notes, slide notes, next slide. And then I'm just kind of bouncing back and forth here. And again, for me, like I'll have the chat open on the left-hand side so I can see it. So I can like, again, call out things I need to, but that's kind of how I structure it. And that's, yeah, that's my big secret.

So. Okay, great.

Thank you. Yeah, no worries.

So interesting. I either never, I probably skip that part of, or I never knew that. So I was doing, opposite, Russell. And I just want to point it out because it's interesting. I just want everybody to know, like, find your way. Don't be scared to try things, right? Like, Russell wasn't scared to put a sticky note on his screen and just make the thing work for him. I typically put my presenter view right below the camera on that screen, and I don't even— I'll put them on like this screen, what they're seeing, and I actually don't ever look at that. I just look at presenter view the entire time. So gang, do what works for you, but play, try with it, do your practice sessions, and figure out what's your perfect flow. Oh, and Dr. Kurt, I love your question too. Hop back in on Monday. I'm going to have you join from your cell phone. We're going to look at your studio and I'm going to help you get that set up.

Okay, your mic's a little choppy too.

Just—

is that a little better?

Yeah, it's a little fuzzy. It sounds like there's— you guys hear that too? Like, like the cord's like not all in or something. So it sounds like—

anyway, I'll get my producer on that. Dr. Kurt, thanks a lot, man. Hey, let's go over to Ryan. Brian, good to see you.

Nice to meet you, Russell. I appreciate you taking the time. But like, so Dante's got me funnel hacking one of Tony Robbins' funnels, the RPM course. I have a course to help people become location independent, become remote workers, and be able to live and travel all over the world. It's called Digital Nomad Nation Masterclass. So I'm funnel hacking this really long one-page Tony Robbins funnel, and I was wondering if I could share my screen and show you what I got. I'm like 80% done. Yeah. And just see if you have any just thoughts of— what's the price point, what you're selling? $297. It's a 9-module course. It's about 5 hours of video, 5.5 hours of video, and about 100 pages of like action plans.

Yeah, show it.

Let's see it.

All right, we sell it just through long-form sales letter. You also doing a webinar to sell it?

Um, so I've just started selling it. I just got the course done.

Um, and here's my question, Russell. Would you ever sell a $297 product through a webinar?

Yeah.

Ah, yeah. OfferSecrets.com is OfferSecrets.com is one of my, uh, uh, auto webinars sells a $297 offer.

And it's a typical 1.5-hour Perfect Webinar presentation.

Yep. Nice. Same model. And then for me, we're selling tickets to Selling Online and then it's Selling Online. Then we sell more upgrade to our 10K. So that's the whole, whole process.

Yeah. Okay. Can you guys see my screen?

Sure can. What do you think of that above the fold, Russell? First thing that hits your mind when you see the page?

The, uh, what's my first thing? Pop quiz. I don't know what you're looking for.

I'm not looking for anything. I'm just looking for your natural organic. What do you think when you see it?

Um, I think it's good. See, Digital Matter Masterclass, Turn Your Passion into Profits, join the masterclass. I, I think that very top section, get my access and the logo, I would shrinkify that cuz, um, the most important thing someone hits is gonna be your headline. Um, sometimes the logos and stuff, uh, sometimes, uh, are a barrier. All my designers always like hardcore, low, put logos. 9 times out of 10, either delete the logo or I shrink it.

Uh, okay.

You know what I mean? Uh, what's the page you're funnel hacking? I want to see.

So right here, Tony Robbins RPM. So the color's a little bit different just because my colors My colors are orange and black for like all my course, my podcast, all that. Yeah.

Cool. Even like your logo, I wonder if you pull it out of the, it's like, so it's so abrupt cuz it's got the orange block. Like what if you pull the Digital Nomad Nation, uh, instead of stacking it 4 words deep, like almost making a longer version that's just white, that's just more simple. Like you saw Tony Robbins, it's very simple logo. Uh, it's not distracting where that one's just, it's almost It's just 4 lines of text. It's such a big thing, you know?

It's like, um, yeah. Okay. I can just remove that.

I wonder if, um, do you know, Dante, does Tony drive traffic directly to this page or is it on the backside of a webinar or backside of some kind of, uh, that's a great question.

This is straight from Facebook ads.

Okay. Okay. So Facebook ad goes straight to that landing page that you showed us.

Great. Yep. I found it in Facebook ad library.

I feel like, Ryan, if you take me up to the top, I don't even think we need to get into the story. Gang, remember, funnels are built hook, story, offer. And as the hierarchy goes, hook is for emotion, story is for logic, uh, offer is for fear. Kind of a weird way to say it, but anyway, as I'm landing on this, Ryan, it just feels busy. It feels like— I think the color goes along with that. So I think I'd like to mute down your orange a little bit. That's just really bold and it's not making the words pop to me. It's all kind of just flowing into one and I'm really having to actively strain to read what the headline is. Go to Tony's really quick. That just lays easier on the eye. It has more spacing. First off, he has that little dot at the top for his subheadline above the headline, which I don't think you had on yours, but just the spacing between the text and each sentence has its own spacing. It just lays on my eyes so much easier and I can really understand what he's saying. So Ryan, for you, number one thing I'd like you to do is just focus on the above the fold.

Yeah.

Okay.

I'd agree. And the other thing I would think about is So Tony's got two advantages you don't have. Number one, he's Tony Robbins, and so he's got, you know, 50 years of branding. Like anytime I attach Tony's face with me, like it just increases conversion 'cause he's Tony. So he's able to do some stuff that you're probably not gonna be able to do yet. He's coming, he's, you know, so here he's got just an image to sell $47 thing. If you go back to yours, you're using an image and you're selling a $297 thing and you're not Tony. And so for me, what I would do is if you go back to your page, like that image right there with lifetime access, like I would replace that with a video of you doing a mini version of the Perfect Webinar, 'cause you're gonna need to pitch these people on something, 'cause you're 5 times the price of Tony and you're not Tony, where he's got, you know, his branding he's able to bring. So if you look at, you know, openperfectwebinarsecrets.com, like this is me selling a $7 script. I still have a 5-minute video pitching the script. Like, I feel like that's the piece this page would need. I do agree with Dante, above the fold's gonna be the most important thing here. And I think, uh, a secret—

perfect for what are secrets?

Yeah, because, you know, everything's a secret or an underground strategy. Yeah, but again, this is like— I did a 5-minute pitch to sell $7 things. So it's like you're selling $297, which again, like, why I think in a perfect world, I would do a webinar to sell that. This would be the landing page, and you could also drive people directly to the landing page, but I would have some version of you pitching the thing, kinda like this, following the perfect, even if you're not doing a full 90-minute perfect webinar, like doing a 15-minute version that's like, you know, a compressed version that's gonna set up and sell the thing. I think that's what's missing. The page looks, I think there's little tweaks like Dante's on the page I think are good. I think, yeah, replacing the orange with even a white or something just makes it easier to read.

Um, okay.

But then I think the key is going to be like you actually, actually selling the thing, you know what I mean?

Yeah. And what do you think about all the modules listed here? I know when I was, had them all listed there before, um, Dante was like, seems like a lot of work. Like, do you feel like, you know, having all 9 modules here is, is like people are going through and they're like, man, this is like a lot, like too much. Do you think I should?

It was interesting that when you described, uh, your course, you described all the deliverables, which is typical of an educator or someone, right? It's like, you're like, I have 6 hours worth of videos, I've got 42 modules, I've got, you know, it's all like the deliverables. So one of the biggest things that, uh, to sell anything in life, we have to focus less on the deliverables and more on the result, because that's the thing. Like, people come because they want a result, but us as creators, we want to talk about the deliverables because we bled to create this stuff for you. But I've seen that in my webinars when I go through in a webinar and I'm like, alright, module 1, we're gonna cover da da da, module, and if I go deep into it, it always hurts the conversion. Versus like, alright, there's 6 modules, the goal by the time you finish these 6 modules is you are going to have this result. Even, so Prime Mover, our $10,000 offer, right? People are getting 6 one-day events, which seems overwhelming, like, what, you want me to go to 6 events to learn this stuff? Like, yes. So I don't do that, I'm just like, alright, there's 6 one-day facilitated events, and at the end, and I don't talk about what's in any of 'em. I just say there's 6 of them, and by the time the 6 are done, here's what you will have, and I'm painting the picture of this is the end state you'll have after you start this thing, right? It's like, if you read Ben Hardy's book, like, Become Your Future Self Now, like, this is what we're talking about, it's like, anytime you're selling anything, you're painting a picture of what their future self will become like if they buy the thing that you are doing today, right? 'Cause people already have an idea of what they want their future self to be, And so all sales is, is you're showing this thing. And the problem that a lot of us have, again, as creators, is 'cause we bled our passion to create this thing for them, so we wanna show them all the steps. But if you think about this, I remember, oh, this was Funnel Hacking Live, man, 6 or 7, Hermosi spoke at it and he shared this really cool analogy. He's like, when you're selling a vacation to Hawaii, You're selling Hawaii, the beach, the, you know, getting the lei on your head, eating the great food, like the water in your face. Like, that's what you're— that's this what you're selling. And what all of us marketers do is we're trying to sell like, hey, first thing, you get a plane ticket, you can jump on a plane, you're gonna be jammed in with 32 people, uh, back to back. There's gonna be kids coughing, uh, but you're gonna have like this fan on your things, you have some airflow. And then you're gonna be sitting there for 9 hours as we float. Then you get done, you gotta get through customs, and you're gonna go like, you know, and like we're selling all the steps because like that's That's the thing that we did. And Hermosillo, it was like, all you gotta do is sell the destination. That's what they want. And so I think when we get into like all the modules, that's where we're trying to sell like the plane tickets and the seats and the things. But it's like, no, no, all they want is the destination. So what is the— so I would probably touch on faster, like, hey, we have a process, it's patented, there's 9 steps, and these steps are essential for you to go through. But when you're done with these 9 steps, this is the end state. And I'd focus a lot more on the end state.

Okay. Awesome. Thank you so much.

Yeah, no worries.

It's looking good.

I think you've got the, the hardest thing people have a lot of times is creating the content. Looks like you've nailed that. So it's just kind of now finessing, learning the sales side of the, the business. I have a friend who's just getting into our world. She created, said she created this whole huge course and now she's like trying to learn this stuff and she's like, I don't wanna learn this. I just, I did all the hard, I killed myself doing this. I mean, I know you did the hardest part now it's just, Like learning how to position the right way that gets people excited to want to give you money for the thing.

It's two very different things, creating a course and selling the course, for sure.

Different skill sets.

Yeah.

But eventually, I always tell everyone, I'm like, I'm like, you have to become as obsessed with the selling of the thing you do as you are with the thing you do. Because if you don't, then no one will ever know about the thing you do. And so that's the, that's the, the dichotomy. And eventually Hopefully for you and for everyone, it's like when you start getting into this, like, it's really fun. And like, you start learning and you see like people actually finally breaking their belief patterns and taking your offer. And they go through the program, they start like— that's when it all, it all makes it all worth it, you know?

Yeah, awesome. All right, thank you so much.

Yeah, great to meet you, man.

Keep sticking with it, and fantastic. Okay, I want to hop over to Leah.

Leah Horton.

There she is.

Hi, excited to be here.

How's it going?

Fine.

I'm a huge fan. Um, went to Funnel Hacking Live 23, created my first digital course. Um, I'm— it's called Secrets to Earning Scholarships, so definitely nod to you as a thank you so much. I'm also a, um, a scholarship judge myself. I'm the founder of Horton Test Prep, so I run a test prep company, and I also am a public speaker. I speak at college fairs across and I also speak at homeschool conferences. And so I wanted to get your opinion on my first funnel that I've written after creating the course. And I'll go ahead and share. And I wanted to get your opinion on, on two major things in the funnel. This current funnel is selling both, right, test prep and the scholarship course. Test prep, which is— I have a team of tutors that do academic tutoring, but I am the sole teacher tutor for test prep. And I hear you in my mind going, you're trading your time for money. Yes, I know that is true, but, um, I wanted to get your opinion on should I sell both the test prep— let me see if I can scroll it up— as well as the scholarship course at the same time? And would you suggest doing a webinar to sell this?

Cool.

Okay. What are the price points of each of them or together?

How do you bundle it? Absolutely. I'll go ahead and scroll on down to that. The course is $597, but it's just, which I want this, had a hard time with putting that my stack in the funnel because I wanted on mobile mode because I know that's everybody at the college fair that I speak at. Like, I just did a Johns Hopkins and Columbia University all the parents and students that are there, about 600 or 700 people, they're all on their phone. So that's why I always am writing it. So it's kind of hard to see, but I wanted your opinion on that. I don't know what to do with that, the stack. The price point for the course, again, it's normally $597. It's about 5 hours of content, but it's super— it's a writing curriculum, to be honest. And I am a scholarship judge, so I'm one of those people that reads hundreds of essays and in my committee, and we choose the winner. So that's why I also called it The Secrets to Earning Scholarships, because it's truly insider secrets from a scholarship judge. So I know that's kind of a lot on the question, but in your opinion, should I be selling both my test prep tutoring, right, which is It is taught one-to-many, so it is a group class. I'm a Premier Coach. That just means I have a proven track record. So a lot of other tutors wouldn't be able to charge this price point, but I can. And yeah, that's it.

And then you got the $4,600 to $2,700 and $600.

$600 self-prep program. Yeah. And then at the very bottom, this was my, I don't know, what we call it, order bump, one-time offer, whatever. This is, again, trading my time for money, but I'm really good at it and I can do it relatively fast. This is me and ChatGPT, but mainly me giving the ideas of— no, I read it, I read it, and they just help me write it better. But I'm giving feedback on the student resume and then 3 of the academic essays, which, by the way, you can go for 50 different scholarships. You're really just tweaking these 3. One of them is the personal statement essay, which is by far the most important because it comes, becomes their college entrance essay. So yeah, my main question, um, is any suggestions on this funnel?

And which, which, uh, which product is there, like a chicken and the egg? Like which one should they go through first and second? Like what's the process? Or is it all just kind of random?

I know, I, I know that I can scale the course, right? Because that's a digital pre-recorded course, but I can't scale me and eventually I'll tap out. So I wasn't sure if you would think, oh, I should create two funnels and have two different ads. Cool.

There you go. Okay, so here's my thoughts. So number one is confused mind always says no. So having four different offers on a page, especially they're very different, one's $500, one's $4,500, one's $27,000, like, um, it's definitely confusing. And I, um, I can't imagine you selling very many at all based on that. So that'd be number one is just like, but what I do typically is like in my business, I have a whole, I have a whole, you know, SKU of products that I sell. And so I'm always focused on first is like, what's the one on the front end that's the most scalable? Like that's where I'm gonna put the most of my energy and effort and everything, right? So if you sound like a course, the course is number one. So I would make all the focal point being just on the course. Your second question you asked was like, Second question is like, should I do a webinar? The answer is 1 billion percent yes. Okay. That would be my only focus is like, okay, I need to create a webinar to sell the $500 offer. And so that would be the focal point. That's where all the ads are coming from, everything. I would never buy ads to any of the other stuff.

Okay.

I'd only put ads to a webinar. We're gonna sell the $500 thing, push people here. Now what's gonna happen is when the webinar's done, percentage of people are gonna buy the $500 thing, they're gonna be on fire. And after they give you $500, on the next page you're like, Hey, thanks so much for signing up. A lot of people ask me like, is there any personal touch in this? And unfortunately this is a group coaching, but if you would want to upgrade for an extra blah, you can get one-on-one coaching with me, you know, whatever. And then that's, that becomes like the upsell offer on the back of the $500 thing and you upgrade them to whatever the next logical thing is for them to buy.

Okay, what do I call that? I forgot the name. Is that an order bump or a one-time offer?

What is that? One-time offer.

One-time offer is The next page after they've bought the course.

Yeah.

Yeah.

But I don't have any other courses.

You have a course. I, I would sell your, your, wait, scroll down to the pricing again. Mm-hmm. I would sell either the $997 order form bump you're doing, or I would upsell the 10-hour or the 20-hour prep thing. You know what I mean? Like, would that be the next logical thing? If they bought the Secrets to Earning Scholarships, is the next logical thing they need the the SAT preps?

I don't know. It's almost like they go hand in hand, but they are very different. One's SAT test prep, right? The other is how to earn scholarships. They're both college prep things. Yeah. But they're different.

So the way I would position that is, again, the webinar's all focused on secrets to earning scholarships. So they buy that. Then the next, the upsell page, then the OTO page is like, all right, you just got the scholarships, gonna be amazing. And one of the most important things you need to do when you are getting a scholarship is you gotta get a high SAT score. And so because of that, I do have this program. It's different, it's not group, it's literally one-on-one with me. We don't do this very often, but there are a couple spots open. If you're interested, there's two options. One is, scroll up a little bit again on your page.

One is— Yeah, it's not one-on-one though, it's a group class.

Okay, group class, either way. Change it to make sure that it fits what's actually true, but conceptually it's the same pitch. You know, it's like, okay, now there's two options. One is you can 10 hours of prep, test with us, or 20 hours, there's two options, one's $2,700 and one's $4,600, and you can pick. So you let people one-click upsell. And traditionally, something like this, you probably get 5 to maybe 10% of people who would just take that upgrade right there on the spot, okay? Now, again, I want you to think about this, is all the advertising dollars is always going to just the webinar, so the list is getting bigger and bigger and bigger, right? And you're gonna get a percentage of people who pay the $500, and some of those guys will then upgrade to $4,600. But the reality is there's a whole bunch of people on there who didn't buy off the webinar because they don't want a course, they want something else. And so then in the email sequence is where you, you put up a funnel that's just pitching like, hey, our SAT prep classes, and then you'd email people pushing them to that. Because there's, again, let's say you get 10,000 people to sign up for the webinar in the next 6 months, you know, and from that you get 500 to buy, it means there's 9,900 Whatever the math is, a whole bunch of people who are interested but they didn't want that actual thing, so now you start selling them the other things in your product line. So people always say, Russ, why do you send so many emails out? I'm like, 'Cause I got 6 million people on my email list, and from that we've got 100,000 that are ClickFunnels members, which means we have 5,500,000 and whatever people who aren't ClickFunnels members, so I'm gonna sell them ClickFunnels and some other stuff, you know, like, there's other things they're gonna buy, so I send out emails 'cause not everyone's buying everything, you know, it's a percentage that buy anything, And so that's how I look at it, but this way you're not splitting your focus, you're not driving traffic to 5 different funnels. When someone comes here, you're not offering 5 different things. It's really hard to make a pitch where you're selling 5 or 6 different things, or 4, even 3, or even 2 things is hard to do on a page. So all the focus becomes just one thing. They come in, do the webinar, some people buy from that, upsell a group immediately, and then the unconverted leads, then you start coming back and like, hey, we got SAT prep, and you can sell that individually. But I'm not buying ads to those other offers, I'm just sending emails to those other offers. For most people's funnels, you only should have one funnel you're actually buying ads into, and all the rest of the sales for the other products in the product line should be coming through the email list of the people that registered for the webinar. A webinar is like the greatest lead magnet in the world. You know, we've got 2 or 3 million people that have joined my list just from webinars, you know, and they don't all buy, but that list now buys everything else for me in the future.

Let me make sure I understand. So the funnel is really just selling the course, right? If they buy the course, then my second page, that OTO, is the feedback, right? The written feedback on their essays, which I can only do that for a certain amount of time, but I understand that.

And it could be, it could be that, or it could be the SAT prep, or it could be both.

Okay, so the OTO could be both.

You get multiple OTOs. So you get one OTO, it's like, thanks for buying the $497 thing. Here's my $997 up thing. And if they buy yes or no, that means next upsell.

Cool.

The next thing people need is the SAT prep. Let me know if you want that. Here's the options down below.

Is that second OTO a separate page?

Yeah.

Okay.

Got it. And where do I learn how to do email sequence? I have like 7,500 people on my email list that have just gathered from going to these conferences and college fairs. Um, kind of embarrassed to announce this, but like I just communicate one message to all of them, so I don't really know how to do email sequences. How do I, where do I go in the, to go learn how to do that?

Good question. Dante, do we have any, I can't remember off the top of my head inside of, um, OFA if we have specific stuff on emails and stuff. Do you know?

Yes, we do. In, uh, I believe it's day 15 of the expert track, we give you a framework, which is a funnel plus email sequences. Uh, I think you already have that, Leah. And I think you're talking about how to re-engage your list, how to send new emails to people that are dedicating them on a track. So that's, that's DotCom Secrets all day. Russell told it all in DotCom Secrets. It is the way. So I just put a link in the chat for my robot. It's delphi.ai/dante. Dante's trained on DotCom Secrets. I'm still breaking up. That is wild. Leah, use my robot over the weekend, come back in on Monday and I'll show you how to set up the whole workflow.

Okay, perfect. Thank you so much, Russell. I really appreciate it.

No worries. I'm going to start spamming Dante robot all weekend too.

I'm going to have a good time with it. That's awesome. Okay. I'm going to try my best to stop talking here and I want to hop over to Jeremy.

Hi Russell, big fan. My question for you is, so I'm working with engineers in the self-driving car space, so people who want to work on autonomous driving and things like that. And most of my customers are the B2C part, so really the engineers who really want to get a job inside, except that I also have a lot of companies who get their engineers to buy the courses and then reimburse them. And I was wondering like how I could design an offer or a value ladder, but for the companies directly. Because if I can sell like 50 access to companies, it's much better than just like getting them one by one. And when I try that, what I often have is that people share the password. And so they're like, I can get, we can get one access, that's fine. We don't need like 50 access. And they actually like do. And so I'm kind of stuck here trying to like create an offer for companies because I just don't really know like What can I tell them rather than the current offer?

Yeah, well, step one is figuring out a way to lock down so that people can't just share the password, you know, and there's different various ways you can do that where they have to log in and it takes, you know, two-factor authentication. They got to get a text message every single time they log in. You know, there's things like that. But a bigger part is just how you sell it up front. So if you look at the people that have crushed this, like What's their names? Franklin Covey. So Franklin Covey was the first ones I saw that like did this, right? So they would go into an organization and they would create a program, but they sold seat licenses. So it wasn't like you could even get access. It was like, hey, how many people are in your company? Okay, you got 45, you need 45 seat licenses. Normally seats $1,000, but we'll give you seat licenses at $200 a year per seat. And then they sell the package, right? I see the same thing with a lot of sales guys. Like Grant Cardone does this in the sales industry. Andy Elliot does it. A lot of the sales trainers do that because they have this, their sales training, and they don't want to just sell the one membership site for the entire staff to share. So they all come in and they sell seat licenses. They get big discounts when they buy in a whole. Tony Robbins was working on a similar offer a year or two ago. I don't know if it ever went live, but same thing where, um, where it's a corporate thing and you come in and you sell seat licenses. So a lot of it's just like how you structure that. In fact, I'm trying to do a version with, uh, Secrets of Success. We're going to be selling companies C licenses as well? 'Cause again, I can sell people one-off, which is great, but like I'd much rather have 800 employees each paying, you know, whatever it is, where I'm making $20,000 a month off of one account versus $97 a month, you know? Have you tried to sell it like based on C licenses yet?

Yeah, what I have usually is like, okay, we actually like, they try to reduce the number of licenses every time and they end up thinking like, Well, we may only need like 2 or 3 maximum. And often it's like we need one and they're like 5 or 6 people on one. So that's a problem.

What do you price it for right now?

So what I have is full access to about 20 courses. It's like $4,000, $5,000, something like that in the middle. And then it depends on the number of people.

Okay. How many people for the $4,000 version, how many, how many seat licenses do they get currently?

One. When you get like, when you start it's one and then if you add the second person, it's supposed to go down, but I never really sold it this way. Actually every time I sell it like just one license.

Yeah.

It's a lot of just like how you position ahead of time. So I would probably structure where it's like, hey, let's say it's $5,000 and with the $5,000 offer you get 10 seat licenses or something, you know? So that way it's like, okay, I can plug in 10 of my people. And then it's like for each additional 10c licenses, an extra $1,000 or something where it drops the price dramatically. So it's not like, oh, I gotta pay another $5,000 for more people, you know? But it's like, it gets rid of like, oh, the pain of like having to like share logins and you know, we get kicked out and you know, if you know, whatever the thing is, like you wanna make it so that they want to comply, right? The best possible. So it's how you position, how you structure it. Um, do you, how do you pitch it? Like one-on-one on the phones or are you doing a webinar to present it? How do you pitch it right now?

Um, it's more like there is a page on my website and people fill a form and then I come back to them and then I ask them questions, et cetera.

On the phone or just through emails and stuff? Emails.

Okay.

Um, and I would craft some kind of formal presentation to, again, I'm a webinar guy, obviously I like webinars. But like I would make a presentation so when they do respond back, I'd be like, cool, go watch, excuse me, go watch this 30-minute presentation that we can get back. And then the presentation gives you the ability to like structure it correctly in their mind and like set the tone in their head where it's like, like if I knew one of the problems people have with seat licenses, I would try to figure out how to make that a benefit. So it's like, like normally it's, you know, it used to be $5,000 per seat license. So like people had teams of 10, it was costing 'em 50 grand a year to do it. Instead what we do is like, when you guys sign up right now, you get 10 seat licenses for free. And then because you're locked in, anytime you need another batch of 10 more seat licenses, just an extra $1,000 or whatever the, you know, whatever the pricing ends up being, the spot where like, oh, this is cool. Like you don't want them thinking like, how can I screw you over? Because right now it sounds like they're like in their head like, how can I screw them over? Because I don't want to. Instead, you want to make it like you address the elephant in the room and give them the solution that seems like, oh, that seems really fair before they've signed up. After they've signed up and they're in there, then they're like, oh, I can share password. You know what I mean? Versus like upfront when you establish the relationship initially and the frame initially, then it's much easier to like, you know, you set the pace and the tone of the conversation and the business relationship from the very beginning. It's easy to roll across. Yeah.

So, so for example, like if you want just 1 or 2 licenses, you go to the individual thing and if you want starting from 5 licenses, then you're in the B2B offer and you cannot do it for, Fewer than 5 people.

Yeah.

I would just make that, yeah, whatever the core offers, it's $5,000 and you get 5 seat licenses and just that, that'd be the baseline pitch. And then yeah, then it's like any, any, you know, add 5 more, 10 more that, but I wouldn't do 1 seat at a time. Cause then you start doing 1 seat at a time, then they're always thinking like, ah, do I, should I give it to Joe, to Joe, but not Susie, you know, like, so like I would always sell packages. So it's like you get 5 for free and it's like, you want to upgrade? You want 5 more, 10 more. This is the price. And that way they're not just like— because then they're like, oh, that guy's not doing it, I'm gonna cancel. And they're like just onesie-twosing off, off of this thing. So instead of selling it per person, it's like, here's a batch of seats. And that way it's like, instead they're like, okay, I'm buying 10 more, I'm gonna get everybody in and make sure they're using it. Versus, uh, the opposite way where they're like, okay, well, you guys sit next to each other and just— and like share the thing, you know what I mean? Like, it just changes the, the conversation in their head when you restructure, um, the pricing. Like Like how you structure the offer in almost anything, by the way, for everyone listening, like how you structure the offers. Like we spend so much time on my side thinking through how to structure these offers. Could be structured the offer correctly. It solves almost all the problems, right? Uh, and so it's like figuring that, that out, because if you structure it incorrectly, then the person benefits from screwing you over versus the person benefiting by being compliant to the thing that you're trying to set out to them. So that's kind of what you gotta, you gotta play with as you're structuring it. But that's kind of how I would, if I was in your company working for you, that's how I, some version that I don't think it's perfect yet, but that conceptually that's how I would structure it. And I would make it where the emails, what's that?

You, sorry, you would do it one-time purchase or like a recurring fee?

Recurring for sure. Yeah. So it could be like $5,000 for the first year and then year 2 it renews at $2,500 or $3,000 or, you know, some discount. 'Cause then it's also getting how you structure the offer. So now it's like, maybe it's even less, maybe it's recurring, you know, after year 1, it's $1,000 maintenance fee. So it's like, then they keep paying that 'cause it's like, if I cancel this and I come back in, I gotta pay the $5,000 again. It's like, ah, you know, I have to be compliant to the offer because it benefits me to be compliant to the offer, you know? So I'm trying to create this situation with the offer structure where it benefits them to be compliant to it versus fighting against it.

Okay.

Okay.

I think I can put out a presentation, maybe better than a page, you're right. And then like maybe a second level where there would be like some seminars or things like that.

Yeah, it'd be cool.

Okay. Thank you so much.

Yeah, no worries. Good to meet you, man.

Yeah.

Great questions from Jeremy. And I want to hop over to Tara, Tara Camp.

And then we're going to buy Dante a new microphone for next week.

I need it.

I'm losing my mind. It's crazy.

Hi everyone.

What's up, Tara?

Hi Russell. What a pleasant surprise. I had no idea it was you leading the call.

I, I've been gone for the last— I try to always do these, but I've got— we had so many events over the last like 2 months. I've been gone for most of them, so I'm pumped to be here again.

Oh, cool.

Awesome.

So, um, I just started running webinars about, well, 3 weeks ago and, um, I haven't run any ads yet. And so I'm just basically posting a little bit on social media. And I am getting some click-throughs, but no conversions, which isn't, you know, a huge surprise. My price point is $9,999, or sorry, $9,999. But I would love to share my funnel and get any feedback. So it's pretty simple.

You said you haven't done this webinar or you've started promoting it, but people haven't registered yet.

Um, I have been, I've run it 3 weeks in a row.

Okay. How many people do you have coming to it?

Um, I can count them all on one hand.

Cool. No worries. I'm proud of you for doing it. I have a lot of people who like, they get a couple signups and showups and they just cancel versus like, no, learning the pitch is like the most valuable part. So always, I've done webinars before where no one was on. I'm like, well, I gotta, it means I gotta practice. And I just do it by myself for 90 minutes. It's painful sometimes, but. Okay, scroll down a little bit.

Yeah, I've been practicing pretty much every day. Minus the pitch, I feel really good about it.

Minus the pitch. The pitch is the most important part.

I know. The pitch isn't bad, but I feel like it's really repetitive and I definitely have some stuff come up when it comes to sales.

Yeah, the stacking the clothes can feel kind of cheesy. First couple times you do it.

So am I going?

I keep going. So, so cool. How much further? Okay. It's, yep, that's it. Okay. Scroll back to the top. So a couple things I would do with, with webinar registration pages, it's like the two things I'm looking for is like curiosity and simplicity. The more, the more people can figure out what it is, the less likely they are to show up. And then the more, the more stuff's on it, usually it hurts. That's why I, you'll notice I'll never have a video on a webinar registration page 'cause it drops conversions 'cause it's too much stuff, right?

Okay.

And so this page, I think page overall is good. Like I think you could almost everything, if you scroll down a little bit, like you can go a little further, like you can either cut it there or after these 3 secrets and like the rest of the page I would just kill. Like it's not even worth.

Okay.

Yeah, it's more just like I need a hook to get them interested really quick. So then scroll back to the top because I don't feel like the hook, like, so free bliss and happiness experience for spiritual seekers, high achievers, heart entrepreneurs, and anyone ready to remember their life and live their joy. What's, what's the, what's the end result they're going to get if they, if they go to this webinar?

So the end result is to tap into their true nature, love, bliss, happiness, and and basically also be able to drop any, anything that they choose to in terms of like negative emotions or negativity. So like really quick release work. So like truly like a bliss and happiness transformation that's probably going to be short-lived because, you know, I'm not giving away the whole kit and caboodle, like how to integrate it into everyday life.

Mm-hmm. So what did— what did you say? Something you called it something. My mind just dropped now. You said something session or it's a— what's the thing? The tangible— you said I give them something quick, something.

So they're going to tap into their true nature, which in and of itself is a personal transformation because that in and of itself clears a lot of blocks. But then also I'm going to do like really quick release work.

Release work.

Okay. All right. That's a tangible. The other one's very fluffy and it's not tangible. I'm not like, I'm gonna come tap my true nature. Like, I don't understand what that means. You know what I mean? It's so big. Like obviously in the webinar you have time to explain that and it's cool, but like in the landing page I'm like, tap my true nature means nothing. The release work. Okay. So that's like something tangible that's very much like, okay. So then my headline would be something more so like, in fact, gimme an example. Like someone who needs release work? Like, because why? Like, is it abuse, the things, procrastination? Like, what would they need the release work for?

Basically, like, when we hold on to negativity and negative emotions, it blocks us from our true potential, living the life that we love, feeling good. It impacts our health and our happiness, basically affecting our livelihood at every level.

Give me a very tangible example, like some dude like me, like what's something that I've maybe struggled with in the past that this would help me to unlock?

Um, oh my gosh, Russell, like, you've, you've transformed your life. So, um, I see this in you. Like, I know that you've gone and you've done a lot of the personal work and you've overcome a lot. So I don't know if I can use you as an example.

Okay, how about Dante? He's messed up.

I don't, I don't know Dante well enough.

Um, if you say— how about this— the majority of your audience, is there a thing that— the common thread where it's like they all struggle with procrastination, they all struggle with Yeah. Is there a thing that's like the common thread?

Yeah.

Well, it's like living in the past. So being tied and hooked to the negativity, the negative stories, and not truly living a life that they love.

Okay. So my headline would be something very specific like attention, whoever these people are, you know, like, again, attention entrepreneurs, attention, whatever. Are you struggling with something that happened in your past that's destroying the future you've dreamt about? If so, I've got a free web class coming up where we're gonna literally find the thing that's broken and we're gonna do a release session that'll release that so now you're free to chase your future self. Something like that. Now it's like, whoa, this is speaking to the right person, this is the pain point that I'm in, is I'm stuck in this past, and on this thing she's gonna literally do a release thing that's gonna release that for me? And all I gotta do is show up. Like that's, that gets me like, oh, I got, I got, I wanna, I wanna show, I wanna go to that thing.

Right.

So I would do headlines. Probably gotta be a two-part headline. That's a lot of, that's a mouthful of stuff, but boom, boom. And then, then registration button. And that's kind of all I would make it very simple like that.

Okay, cool. I love that because that's kind of what I've been feeling into. I'm like, this is so airy fairy, you know, I know what it means, but I think it's too high level for most people to digest. And my specialty is the release work. And so that's usually like what I want to push, but I feel like I've been pushing it from the place of, of, hey, I've got this really cool release process. It's more like the feature than the transformation.

Yeah. I'm trying to find an example of a page I saw yesterday. It's one of my old webinar funnels. Okay. As I'm finding that, I'm going to find this and try to talk at the same time. So the other thing I think, you talk about you're posting on social to get people here and then turn to Facebook ads. One thing I would probably try to do pre-Facebook ads that'll be free, number one, and number two, it'll get you better customers initially as you're learning this pitch and stuff, is after you figure out this hook, right? This is just like if you wanna get on TV, like the way you get on TV is you gotta figure out a hook to go pitch the show on, right? That's why if you watch the late night TV or the news, like whoever the guests are, they've got a hook like, hey, This person's got 3 heads and figured out how to do whatever. Like they're looking for stories and hooks, right? So it's the same thing that the webinar hook that we're crafting, if you craft it correctly, it should be sexy enough that like you could go to a podcast host and be like, hey, your audience struggle with like, you know, things in the past that are holding them back. I can do, like I do these release sessions for people that help them free. Can I be on the podcast? Love to talk about this with you. And that's like how you pitch a podcast show or a YouTube channel, right? And then you can get on these shows, you come on and do a 30-minute podcast episode or whatever. That then at the end of it, you're like, hey, I do a 90-minute podcast or 90-minute masterclass where we go deep into this, da da da da, and then you have the ability to like, you know, push people from these things into your webinars. Does that make sense? It totally makes sense.

Yeah. Yeah, I've even thought about like doing like Instagram Lives where, you know, if anybody wants to come and volunteer to release their stuff, because it's within minutes and it's, I mean, it's truly like magical. And so, I thought about that, obviously, making sure that, well, I'm confident, I know my skills, I know stuff releases like that. But that is something that I've thought about as well. What do you think?

100%.

Yeah. Instagram Lives, podcasts, and like, yes. Like when I launch, you'll notice like if I launch a new book or a new thing and almost anybody else, you notice that like for the next 6 weeks, they're hitting every podcast, every YouTube video, every, like they're just on the circuit trying to to get as many people as possible to hear the message, to push people back to buy the book, register for the webinar, whatever the thing might be. And so 100%, I would be focusing on that, 'cause that's gonna be way faster than going and setting up paid ads and all kind of stuff and trying to get it to convert. Like there's so much that goes into that, whereas for most people, like I didn't, we didn't buy our first ad for ClickFunnels for 2 years. The first 2 years was me just doing that. And we made over, did over $10 million in sales before we bought our first ad. And so I think a lot of people jump to the ads immediately, but it's like, especially now where it's like webinar, we don't know if it converts, we don't know if it doesn't convert, we don't know like, it's like you gotta get your reps in and especially when you start getting reps in with like the right audience, then you start learning it better, you'll figure it out, you'll get more confident pitching and stuff like that before you go and, you know, spend $3,000 on ads or whatever and nobody buys and it's just like you're digging a hole, you know? Like I'd rather like build this in a place where you're not worrying about the negative outflow of cash instead it's like the positive, like going out there sharing this message, making money and then it's like eventually take that and start reinvesting it but it just, it changes the, the process so much, makes way, way more fun.

Okay, yeah, yeah, for sure. I appreciate that. Um, I did have something else that was coming up. Let me see if it'll come back. Um, yeah, no, your feedback is much appreciated. I feel like, yeah, that's kind of where I've been wanting to go, but you know, I also know happiness is such a big niche, and this is truly what it does, is that's the transformation. I know it came back. So I have, um, close to Well, I have about 75 reviews online for all the work that I do. I currently hold bliss and happiness retreats. Would it be relevant? I mean, I know it's relevant on some funnel, but would it— I just went over and looked at the link that Dante linked to regarding your funnel, and you had like an image of like text. I get those all day long from people's transformation. Hey Tara, you have changed my life. I'm out of the depression, yada, yada, yada. Should I put some of those on this funnel?

Yeah, 100%. Social proof. So spam, like, I, again, I have a headline, uh, a button, and then to have like tons of social proof below the page would be great. Way better than have more and more copy.

Yeah.

Okay.

Can you hear me right now, Russell? Do I sound okay?

Ooh, you sound very good, Dante.

Okay.

I think I got it figured out. Can I just answer this really quick? Yes. I have a buddy, Tara. And I believe he has a deplorable business. There's so much better things in the world that he could be doing and so much better value he could be providing to people. But he has a business teaching people how to date online and have great success for men doing that, whatever their measure of success is, right? Literally, his funnel is headline: learn how to get more dates on Tinder. A video of him explaining how they can get more dates on Tinder. The rest of the funnel is reviews. Hundreds of guys saying, I couldn't get dates before and now I can. That's his whole funnel. So I heard you say, should I add some?

Some?

Add them all on there. We can make some buttons show sections and hide sections. And if somebody wants to see 75 cases of you doing the thing that you want to do for them, put them all on there.

Yeah, I love it. I love it.

I'm going to show you one page real quick. This is the page I was looking for. So this is one of my highest converting webinar pages. It has a longer headline like yours is probably gonna have. If you go back, listen to recording, if you model the headline I kind of gave you, but you notice it's like up here, it's like this is the free training, calling out the people, attentions, headline broke up in 3 parts, picture, register, click on that, boom, pops up and anyway, that's where they register. But yeah, this is why I would make your reg page simple like this, 'cause again, the headline I gave you is gonna be a little longer, so I would just funnel hack and model this look and feel.

Okay. What's that?

What's that domain? secretfunnelstrategy.com. I don't even know if this is still live. Like we haven't drove ads this long time, but when I was thinking about like how I would structure it, like this is how I would structure it.

Okay, great. I got a screenshot. Cool. Awesome. And then as far as, I don't wanna cut you off if you're gonna add anything else there, but I do have another question.

Okay. We got less than a minute left. I gotta bounce.

Quick one.

Shoot. Okay, cool. As far as my pitch, I'm pretty much pitching exactly how you, you train us to do, and it's a $10K offer. I do feel a little bit of incongruency because it's so repetitive, and I just feel like, you know, they're going to feel it or they're not going to feel it. And at the same time, I want to honor it. If it means I'm going to be able to help more people by doing it the way you do it, then that's the way I want to do it. And, and I know it'll just mean more practice, and I'm really like it's not bad. Like I feel very confident in it, but I can also feel sometimes, you know, the energy in me going, okay, this is a lot.

You've got, you gotta see if you understand the structure, you gotta find your art though inside of it.

Right?

Okay. Like I've seen people who, who are really good. They, they take like, and here's understand the structure and the stack and stuff like that. But like they make it their own. And I think I'll give you permission to make your version of it, but don't forget like this is the, these are the beats that you've gotta hit in the order to hit it. But then how do you add your art on top of that? Okay. Because I've seen like, especially a lot of great women entrepreneurs who use my stuff, but they're like, this is too masculine, I need a feminine version. I'm like, cool, do like, put your art in it. Just know that like, I always think about like the framework is like the structure of a house, right? It's the boards and the stuff. But then the webinar is your art. Like you come in the house and you put up and you paint it and you make it nice and you add your look and your feel. So it feels congruent to, the way you do it, you know? And so that's, that's kind of the, the fine line between the two.

Okay, cool.

That's kind of what I'm doing. Another real quick thing I would recommend: selling a $10,000 off the back of a webinar is hard to do. Um, for me it takes— it's a 3.5-day event for me to sell $10,000 offer, 9 hours a day. So I would look like, is there a version that you can sell that's $500 to $1,000? It's like a— it's like the front end of it, and you can send people up to a higher ticket because, um, it even for me, and I've done this for a couple, couple of years, it's, it's to sell from 90 minutes to a 10K is, is a heavy lift. It's not a, it's not easy.

I'm doing that. I'm doing 3 days. They're not 9 hours, but I've also considered that like, okay, should I, do I need, need something else that's lower? So I appreciate that.

Yeah, I would do a 90-minute webinar. I mean, I'd follow the playbook. So I do a 90-minute webinar, sell a $1,000 thing and put all your folks on that. And then, and this is like when Liz Benny came into my world, I remember having this conversation with her, 'cause she saw like I had this, and I'd rustled it back, and you had $10,000, $25,000, and $50,000, and $150,000, like, just wanna do all these things. And she was trying to put 'em all in and try to sell, and I'm like, right now, for the next 12 months of your life, just focus on one thing, doing one webinar, selling a $1,000 offer, and just do that. And then she started doing it, and then, you know, she makes her first $100,000, and she's like, okay, what's the next thing? I'm like, nothing, you're not allowed to do any other funnel 'til you made $1 million. And she's like, ugh, and then, so then she kept going and she got to $500K, okay, I'm ready for the next one, when can I launch my mastermind? I'm like, not yet, you gotta make $1 million before you're allowed to do anything else. And so she got to the point of $1 million, she's like, I have $1 million, now what? I'm like, now there's this built-up anticipation and energy of these people that gave you $1,000 who want more of you. I'm like, now you're like, hey, I'm launching a $25K program, who wants in? And overnight, boom, 20 people signed up, no sales page, no pitch, no nothing, 'cause the built-up thing. Built that part of her business and launched the next one. And then after that, for the next 10 years in my inner circle, it was the same thing. Everyone came in, all of our entrepreneurs, they want to sell all the things, and it's like, no, just, just create one thing and you're gonna, and you're gonna become the best in the world at selling that thing over and over and over and over. And you can build up the pressure and demand, and as soon as you can make your first million bucks, then it's like, okay, now you have my permission to do the second funnel, but not prior. Um, so that'd be my recommendation for you, because if you do that, that's how you'll get to 2 Comma Club Award very, very quickly. If you're trying to sell a 10, you have a 3-day, and a this, and it's like, you're doing like the more advanced strategies before you mastered the first one. And like I would focus 1 billion percent of your efforts focusing on 90-minute presentations on a $1,000 thing, and just like, and just nail that, and as soon as you nail it, then it's easy to scale to a million dollars. Like the hardest part's figuring out what's the right offer you want, how do I pitch it correctly, and as soon as you figure those things out, going from zero to a million dollars to 2 Comma Club winners is rapid. Some people it takes them a month, Somebody takes them 6 months, somebody takes them 2 years. As soon as they figure that out, usually what happens, as soon as you figure out the what and the how, what am I selling, how am I selling it, when you figure out those 2 pieces, going from whatever to 2 Comma Club is fast. Most people it's like 2 or 3 months. It's like, oh, I know what to sell, how to sell it, scale it. And it's really, really fast and easy. But it's like when you're trying to do 12 things in a 3-day event and a $10,000, it's like that's when it gets hard to juggle all the things.

Yeah, my only offer is $10K. It's across 3 days. Not to say, I don't wanna discount anything you just said because I do appreciate it. And yes, I get that. With that being said, where do I find out more information on that when it's time for the next tier?

Where like, yeah, make your million bucks, come join Inner Circle and we'll take you the next step. We'll take you from a million to 10. That's our world. If you come in, we give them, give them the million dollar thing and then they send to Inner Circle. Inner Circle, we then take the next step, which is like, all right, how do we go from a million to 10? Different skill sets, different processes. But I would not worry about that next step till you made your first million. Just focus there.

Okay. All right.

If you're saying, if you're saying you're fulfilling your 10Ks 3 days, that's different. I thought you were saying you're doing 3 days. Like my selling online event, It's a 3-day event to sell a $10,000 offer.

Mine's 3 days, about 90 minutes each over 3 days. And I've been doing bliss and happiness retreats at about $5K for the last 2 years. And I really see the missing link is in that accountability, the everyday practice. So, that's kind of my model for getting people integrated so that it's not like, hey, I'm awake, I'm happy, and then I crash.

Yeah, cool. But basically, Russell, what you're saying is do a webinar once a week for an entire year, never have financial—

weird. It's been my message for now 7 years. I've been saying that it is the— it is the way. So everything else comes really easy.

You guys listening, I saw the chat, you guys love that advice, and Russell's been saying it for 7 years.

Nothing—

the game changes a little bit But that doesn't change. Focus on the one.

That was awesome. Louie said, how long should I say sell the $1,000 product before I change another product? You should keep selling it till people stop buying it. I am 11 years into ClickFunnels. We have sold a billion dollars with the ClickFunnels. Guess what I'm still selling every day? ClickFunnels. Just keep doing the thing. So yeah, um, you can add, then again, you can add an upsell or a downsell, but you're still selling the core thing. We had a chance to go to Agora last, uh, 2 weeks ago and spend a week with those guys. They, they do a billion and a half dollars a year. And they only have one product to sell. So they'll create 70 different front end, they call them VSLs, but for our intents and purposes, 70 different funnels to sell the exact same product. So before they create another product, they create another 90-minute presentation to sell that, and another 90 minutes, so they just keep creating. So that's the real secret, is like, don't change the product, just figure out more ways to sell the same product, and that's how you scale it.

Anyway, that's price of admission right there.

Holy cow, Dante, dude, great hearing your voice again. Great hanging out, man. That was a lot of fun.

Thanks to you all.

I wish we could answer everyone's questions. Hopefully that gave everyone some cool context and frameworks to help you guys on the journey. Um, yeah, other than that, jump into OFA, read Expert Secrets. Like, focus on those two things, you guys. Um, and, uh, and, uh, that— those, those are the secret sauce. Many people have used He used just those two tools and won two Column Club awards. And so you guys are in the right spot, you got the right things, put on blinders and just focus. And, uh, that's the game plan. So now I got background envy. Dante's background's so much cooler than mine now.

Like, I don't know, man, you came on looking crisp today. I was having a little envy on you.

Well, tell Todd everyone that they landed offside for me. I wish I was able to hang out with you guys. And, uh, anyway, I appreciate you, man.

This is fun. Appreciate you, man. Thank you for the guidance. We'll see you soon.

All right, see ya. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast.

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