One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22

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The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you wanna learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is The Russell Brunson Show. What's up everyone, this is Russell. Welcome back to the show. If you lost, listen to my last episode, I was driving to the doctor's and now I'm driving home and I thought I would just hang out with you guys again. I got another 30-minute drive. So yeah. So good news, bad news, got some x-rays, bones are fine. I need to get MRI because I think both my biceps are torn. So there's the update. It's going to be awesome. You have a chance to meet videos with my arms all surgied up probably here in the next little bit. But for right now, I'm still flying high and doing good. And I just want to talk about, I don't know, talk about something I think is interesting. I did a presentation at this year's Funnel Hacking Live called One Funnel to Rule Them All, which basically the concept was in each business there's like one funnel that is the key. It's the most important. It's the one that you are focusing on for conversions, for traffic, for all that kind of stuff, right? And I think a lot of people see my business and they see a lot of funnels and they mistakenly thinking like, oh, Russell's got 40 funnels, I need 40 funnels. Or, you know, Russell's focusing on all these and like, and the reality is, how do I explain this? There's two parts of business, right? Um, Gore is actually, you know, the billion-dollar brand Gore, Agora, they're probably the best at this. Like you look at their business model, they have a front-end funnel, right? And the front-end funnel is all about customer acquisition and it's usually a newsletter. Uh, we sign up for a newsletter for a year for like $97 or it depends. Each, each department's got different pricing and then upsells like for $500, you get lifetime access to this newsletter and then some other upsells and stuff. But that's basically their, their front-end funnel, right? It's the one funnel to rule them all. So what they do is that's the funnel they optimize, they tweak, they test, they're focusing on, and they're spending tons and tons of money, like tens of millions of dollars getting people to buy that offer. Cause it's the front end. That's, that's the customer acquisition funnel, right? It's the one funnel that rules them all. And then that's the front side of the business. That's like the more complicated, the harder side of the business, right? It's very math driven. Like you gotta figure out the math and the, and the creativity of how to get something to convert, but it's like, The whole goal is just, is just focusing on getting this thing where we can spend $1,000 a day, then $10,000 a day, then $100,000 a day and beyond. Right? Um, so that's the harder part of the business and that's, that's the one that I think a lot of people don't spend time on. They do a funnel, they launch it and they move the next one, the next one. Right? So in our business is like each business has one funnel. That's, that's the focal point. Right now in Agora's business, you see like if you're on, if you're watching the advertising's all going to this one thing, you're like, that's gotta be their business model. But what happens is they acquire the customer. You know, probably at a loss, maybe a break-even, um, to get the customer. Then there's a whole second department in that the goal of that part of the business is then to monetize the lead. How do we turn, you know, how do we, how do we make as much money as possible off of this person? And so that's all the other funnels. So if you look at the ClickFunnels or the Russell businesses, right, there's different front-end business. So, um, in fact, we'll talk about selling online. So selling online is, um, for the For the Russell coaching business, the prime mover business, sellingonline.com is the one funnel that rules them all, right? It's a $100, 3-day event, and we run that every single month, and we're driving $100,000 a day in ads as we're trying to get to— you're getting closer and closer to that, but it's all about filling up that event, right? And then that's like the most important one. So we're testing, we're tweaking, I'm building different ads for doing different copy. We're always the sales page, always tweaking and changing and adjusting and changing. And, um, but that's the, That's the focal point. That's the, the funnel we spend the most time on, right? They have someone that signs up for that, they pay $100, they go to the event, they either buy our backend coaching or they don't. Now we have this list, right? And so the rest of my business is like, how do we monetize this? Like, well, we have to have other offers, other things we create. And so we're creating different funnels. And so there's a whole separate team that every single week is emailing out different offers to this list, right? To monetize the list, to make as much money as possible from them, right? Because for us right now, for us to get $100, to get somebody to spend $100 to buy a ticket to the Slug Online event, it costs us closer to $300. I spent $300 to get a $100 ticket, right? And then obviously we have upsells and downsells and stuff. Um, and then there's a percentage that actually 5.5% of people who register for the event and buy our $10,000 thing at the end. Um, and that's, that's that part of the business, right? Which means there's 95, 94.5% of the people who didn't buy anything other than the ticket, right? And it cost me $300. And they paid me $100. So like, I'm still $200 in the hole. So I was like, how do we make money? Like, well, now we have this whole other arm of the business that's selling them other things. And so we have different offers, we have different funnels, we're sending emails out every single week, different things. Uh, and it's just trying to figure out like, what do they want to buy? Maybe they want to buy the Expert Secrets book. Maybe they want to buy an, um, software on that helps with copywriting. Maybe they want to buy. And so we're just sending different offers, different ideas. We're training them, giving videos, building a relationship. We're always selling other things to try to, to try to get that money back, you know, that we spent to acquire that customer, then hopefully make a profit. And that's the business. So even though, you know, the Russell coaching business, there's, you know, a dozen, yeah, more than that probably, but you know, a couple dozen funnels, there's only one funnel that rules them all. And that's the selling online. That's when we're spending all of our effort on, uh, split testing, testing, tweaking, all that kind of stuff happens there. Right. And so that's that business. And the ClickFunnels business is different, right? Um, for a long time, the one funnel to rule them all in the ClickFunnels business was the webinar, right? It was the, the, the ClickFunnels Funnel Hacks webinar for probably 7 or 8 years. That was the front end thing. We launched the new ClickFunnels. We had an event called Your First Funnel Challenge, and that became the funnel that for over a year we ran, almost 2 years we ran that funnel. And so every day we're spending as much money as possible optimizing, tweaking, optimizing, tweaking, making that better and better and better. And that was, that was the funnel that ruled the whole business. Right now in the ClickFunnels world, we have 2 or 3 funnels that we're testing and. The jury's out on which one will be the best, but, but right now we're, we have a lot of data and we're testing and I have 3 or 4 different front-end offers that we're trying to figure out what's the one funnel that's gonna rule them all. And so they figure that out, then we double down and now we can spend more money on ads and things like that. Right. And then all the other funnels, we send the people in the follow-up sequence. Right. This is just, it's just shifting the way you're thinking about this, right? In Dan Kennedy business, it's the MIFKI funnel, right? NoBSInTheLetter.com. That's, That's the front end. And you know, and that's when we spend all the money and the effort and the energy trying to get people to buy Secrets to Success. It's the Secrets to Success MFT key, right? Secrets to success.com. You go down to the, to the offer there and that's where we send, that's where we're driving traffic there. So, so that's kind of the, the concept now. So each business should have one funnel that rules them all, right? Like that's the, that's the thing you gotta be thinking about. Like what's the one funnel that I can profitably, or even at a loss acquire customers that bring somebody in., and then hopefully builds a relationship. They want to send it, send up the next thing. Like it does all the jobs it needs to do to then move somebody up to the next tier of the value ladder, right? And bring them in. But then after you have them in, you've already spent the money to acquire that customer. Now it's like, what are other things that they would want to buy? Um, they're similar to what they came in initially, right? Someone comes in for selling online event, they paid $100 for the ticket. They want to learn how to sell online. So they're probably gonna need a ClickFunnels account. They're probably gonna need, you know, other things we're selling. So like we're just making them offers and sharing different things with them. Now I try to do it in a way where I'm not just spamming every week, just selling something, right? You've probably, uh, I did a podcast episode a little while ago, kind of walking through these like free front-end content funnels we're doing. And, and you probably, if you're on any of my lists, you're seeing them, you notice like every single week there's one for ClickFunnels and there's every single week one for PrimeMover, uh, where it's like that whole week we're focusing and there's a whole bunch of really cool value-packed content that we send people, you know, like 3 or 4 videos that all push to one offer, right?, but it's very much like value-driven upfront and it pushes the offer, right? And so for me, it's like, those are all the backend funnels, right? And again, you don't, they don't, those don't have to convert as high. We're not split testing a million different variations and all sorts of stuff. It's like the person has a relationship with us. If we did the frontend funnel correct, the one funnel that rules them all, then they probably have a, you know, then, then they probably, um, had a good relationship and now they know who we are. They know I can trust me. It's that 3 days of live event with me, you know, like They're, they're already spent 90 minutes on a webinar, wherever it is, but now like there's this trust. So the other funnels, I don't have to try as hard to get people to buy. Right. And I don't really care if you buy in the first funnel, the second, the third, like I'm just, I'm sending out different ideas and concepts to that audience that are related to the core thing that I sell. And then maybe they're going to buy one of these tangential offers if they didn't buy the main thing. Right. So that's how I look at my business and how I'm structuring things. So I want to share that with you guys. Cause that's like step number 1. Step number 2 comes down to like, okay, how do I, how do I actually focus on the spot where I, this one funnel rules them all, where I can focus enough to get the spot where I can spend $1,000 a day in ads and then $10,000 and then $100,000 and beyond, right? Like that should be the focal point. Should be the only thing that actually matters. Um, when I'm in a new business, like the whole, the hard work is in like figuring out that first funnel, the one that can be profitable on paid ads. You're tweaking, you're testing, you're tweaking, you're like doing all the work on, that's the hardest part, right? Because after you have that, now you got a customer generation machine that's just creating customers on demand for you profitably or at a, at a small loss, you know, a break-even funnel. And now you can bring in and sell and all these other things. Um, so that becomes a focal point, right? And so then it's like, well, how do I consistently spend $100 grand a day or $1,000, whatever the number is for you, right? Everyone's at different levels figuring out that what that is, how do we get to the spot where we can spend that much consistently, right? And so, um, you start looking at all your efforts. And so for me, it's been fascinating because it's like,, like right now this week there's a Selling Online event happening. We sold about 3,000 tickets and like 2,800 of those came from paid ads, mostly from Google, or sorry, like the Google property. So Google, YouTube, and then Meta property. So, Facebook and Instagram mostly came from that, right? And so we have a small team running that and it's obviously expensive to get those people, but we're doing a lot of other efforts too. Like we're doing social media, we're doing emails, doing a bunch of stuff like that. It's fascinating. Like I look at our social media, like we have millions of followers, all sorts of stuff. Um, but not many, I think only 18 people or 20, something like that, people came from social media. So all of our social media efforts, which everyone spends so much time on, and we do too, time, energy, money to this social media thing, the amount of people that actually bought tickets from that were actually relatively small. Now our other channel's email, and we don't promote email every single time, but we do notice is that email is a huge driver for us. So what's interesting is we look at like paid ads are a big driver of tickets sold, email's a big driver. Driver traffic, so social media is not, right? So I started looking at that differently. Okay, well, you know, right now if I'm spending, if every day, if every week I'm doing a YouTube video, right? Like, and the YouTube video is bringing me 18 customers maybe, and the paid ads are bringing me 2,800, like, where should I be focusing my time on? Like, what's more valuable, making the YouTube video that week or like creating an ad, right? So it's like, I should be creating at least a one-for-one comparison. If I do one YouTube video, I should be making at least one new ad to test, but it should be probably 10 to 1, right? Like I should create 10 new ads for every one YouTube video since I'm getting, you know, whatever the numbers is. I'm driving, so I don't have the numbers in front of me, but, you know, 18 versus 2,800, like it's, it's a big difference, right? You're spending that much more time on the ad side. Uh, one of our, uh, one of my Atlas members, uh, Bill, he spoke at, he spoke at FHL 9.5, uh, FHL International. He, you know, he's spending $150,000 a day right now on ads. And essentially he was like, why would you waste time on social media? It's like, it's a waste of time. He's like, the only thing I'm focusing on now is more ad creative, more ads, more ads. That's all he's doing, right? Um, he's not even optimizing his funnels. He's just focusing on ad creative, right? Because the ad creative drops the CPA, uh, gets more customers in. It's like, that's where all his effort's at. So I started thinking, man, for all the effort I spent on this free social, if I spent all the time on paid ads, how would it change things, right? And I started looking like. The social, like if only 18 people are buying, like what's, what should be the focal point of social, right? In my mind, this focal point of social is not so much to have to make more sales, right? The focal point of social is to get people from social to email because email does make sales, right? How to move them off. So when you understand that, it's like, okay, maybe my social strategy is different. Like me pushing the funnel, one funnel rule them all is probably not going to be the thing socially. This may be on Instagram or TikTok. I don't know. It may be different for you too. Again, this is just my experience. I want you. Thinking through this for yourself and for your own numbers, your own business, right? Like what, what should be the focal point? So good, so good, so good. Spring styles are at Nordstrom Rack stores now and they're up to 60% off. Stock up and save on Rag Bone, Madewell, Vince, AllSaints, and more of your favorites. How did I not know Rack has Adidas? Why do we rack? For the hottest deals. Just so many good brands. Join the Nordy Club to unlock exclusive massive discounts, shop new arrivals first, and more. Plus, buy online and pick up at your favorite Rack store for free. Great brands, great prices. That's why you Rack. This episode is brought to you by Indeed. Stop waiting around for the perfect candidate. Instead, use Indeed Sponsored Jobs to find the right people with the right skills fast. It's a simple way to make sure your listing is the first candidate to see. According to Indeed data, Sponsored jobs have 4 times more applicants than non-sponsored jobs. So go build your dream team today with Indeed. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. So for me, if it's like every time I create something socially, like this podcast, for example, I'm recording a 30-minute podcast. This is great, right? I need to spend 10 times that much now creating ads for the thing, right? And this podcast is gonna be great. You know, you guys who are listening, it's going to build a relationship. It'll build value. You'll be more likely to look at my other stuff in the future. Um, hopefully from this, when you see an ad, you're more likely to click on it and buy. Because you're like, man, Russell gives me all the good stuff. What's he going to teach during the Selling Online event? Right? Um, you know, maybe I'll push you to an email list from here. Right? But like, but the reality, if you look at the actual numbers and come down to like what's actually moving the needle, right? For us, it's paid ads and email. Like social is not driving the needle, right? And we have a huge social following. So like, how do we use social then? To get people on an email list, because since we know that once they're on email, now they then are buying, but they're not buying from social, right? It shifts kind of your focus point of what you're trying to do and how you're trying to do it, right? Like, how do we get people to move that way? So anyway, that's kind of what I think you guys thinking about is you're looking at these things, right? Number 1 is figuring out like, what's the one funnel in your business? The one funnel that's going to rule them all, the one that you're going to focus on, they're going to do daily split tests, you'll be driving traffic, you'll be testing, tweaking, testing, tweaking that like that, that is like the choke point of your business. If it works, you're successful. If it doesn't work, you're not successful, right? Like one of my, if one of my, like right now, if the Selling Online event stopped working, that business would dry up very quickly, right? I still have my email list and other things I could do it with, but like it, it would shrink things quickly, right? In the ClickFunnels business, if I don't have a funnel on the front end that's bringing people, getting people trials profitably, like that business will shrivel up fast., right? And so it's like the lifeblood of everything. Yeah. Most people aren't thinking about that or doing that. They're, I'm gonna do a book funnel. I'm gonna do a webinar funnel. I'm gonna do this. And like, you see me launching a lot of funnels and you think that's the strategy, but it's not. What happened is you came, you already came into my world, right? You're on the list. Now you're in the monetization funnels, which is like every week you're getting a new funnel on a new offer, a new training and new ideas and just like trying to figure out other ways to help you and serve you and to monetize you. Like, that's it. You know? And so you're seeing that piece of it. You're like, oh, this is Russell's business. That's what I should be doing. It's like, no, no. You're modeling the backend of the business. Like the frontend of the business is where you win or you lose, right? Dan Kennedy 101, whoever can spend the most money to acquire a customer wins. Like, where does that game happen? Right? That game happens on the frontend, on the conversion of the one funnel that's going to rule them all for you. Right? That's how you get this thing profitable. And then the backend is how you monetize those people who came in. Right? And again, that helps add to it so you can spend more money to acquire a customer. But, um, but again, it's different, right?. And so I want you thinking about that for your business. Like, what is the right funnel? And you probably notice for each of my businesses, the funnel's a little different. Like if you look at the linchpin, I don't know, I, I still am such a huge believer in linchpin. It's still the, the game plan we're executing. But where I taught at Funnel Hack Lab 9, that was the whole, the whole event was just linchpin. Um, and I think a lot of people, it was overwhelming for them 'cause they're like, oh, it's too many pieces. But like the reality is still the truth, right? It's still the way, it's still what you should be focusing on. Like,, 'cause inside the linchpin, if you'll notice, like if you look at, if you understand the linchpin, if you don't, yeah, if you go to linchpinbook.com, I think you can go get, or just Google Russell Brunson Linchpin Book. You can go get a free plus shipping copy of it. It'll explain the model and how it all works to you. But if you go over there and you actually get that, you look at it, you'll see like there's different funnels inside that process, right? There's like, there's the MIFKI funnel, then there are the dramatic demonstrations, which are webinars and challenges, right? Then there's the dramatic demonstrations number 2, which are high ticket, like, an event or a call center, like, like inside that model, all the core funnels fitted to it. Right. But it doesn't always mean that the same funnel is the one to focus on, right? For the Dan Kennedy and the Secrets of Success business, both of those, the Mifki funnel is the one funnel to rule them all. Right. But in the ClickFunnels business, it's not okay. It was a webinar, it was a dramatic demonstration funnel that led to the Mifki on the thank you page, but it was a dramatic demonstration funnel was the one that we could profitably consistently drive traffic to. Okay. It's sell in or in the prime mover, my coaching business, the selling online funnel as dramatic demonstration number 2, right? Selling high ticket. That is the one that is the one funnel rule of mouth. That's what we're focusing on. Right. And then we're backfilling all the other pieces of the linchpin through emails and everything else that happens afterwards. Does that make sense? I know we're geeking out at a deeper level, but hopefully you guys can hang with me here. If not, this is one of those things that I come back and relisten to this episode in the future, because As you get more advanced in this business, this will make more sense. These are, these are some of the higher-level conversations that I get to have in inner circle and with people behind closed doors. I don't necessarily get to speak to, to the masses as much, but I just wanted to geek out with you guys for a little bit. Hopefully you don't mind. Hopefully this is helpful for you. But those are the things to start thinking through inside of your business. Like, where does it fit? How does it all work? Because when you start putting those pieces in,, and figuring out that first funnel, that's the key. Then after you have them, now it's like, now we've acquired the customer. Think about Agora, right? They acquired a customer on the front end funnel. They have a whole team. The whole job of the team is to monetize that people. And what, not all the divisions, but some of the divisions at Agora, they have, they literally each month they just plan one new webinar. It's like, here, we're making a new webinar. We sell a $1,000 offer and we're gonna promote it to, to our existing customers and new people we brought in. And the goal is just monetization. How do we make as much money as possible off this list? Because we already paid for it, right? The most expensive part of the business is the first part. It's the money you give to Zuckerberg to get the click, to get someone to come to buy your first thing, right? That's the most expensive. And after you got 'em, now they're on your list, they're your customers. Now it's free. Like now if I do a webinar, I sell a $1,000 offer. If anybody buys it, guess what I get to keep? The $1,000. I didn't have to spend the $950 on Facebook ads to get this person to show up to the webinar, right? Like I already have that person. I push 'em back and that's where you start making the profit, right? And so it's an interesting game because you make the least amount of money on the front end, which is the hardest, most difficult, most labor-intensive, again, testing, tweaking, testing, tweaking. And the back end, usually it's less effort, but you can be worse at your webinar pitch. You can do worse at your dramatic demonstrations. The offer can be worse, but because the people have a relationship with you at this point, everything else you're selling becomes easier. Does that make sense? So that's kind of the, That's the twist. That's the, that's the thing to start thinking through. So, yeah. So if you're, if you're looking at your business, like start thinking about these two things, the front end, you're focusing on the one funnel to rule them all for that business. And the back end are the other funnels to monetize, the monetization funnels. So acquisition funnels versus monetization funnels. Essentially, I did a training on this in Inner Circle a couple of years ago and it came back to Jay Abraham. Jay Abraham's got a really cool framework. He calls it, there's only three ways to grow a company. He's like, and that's it. There's not, there's not 4 ways, not 5 ways, only 3 ways, right? And the first way is to get more customers, acquire more people, right? How do you get more people coming in? And that's this whole like front-end acquisition, one funnel to rule them all concept's all about, right? Like, how do I acquire more people? Okay. The second way is to get people to spend more money with you, right? Which is then this is like the upsell funnels, the upsells, the cross-sells, the live event, like all the things we're doing now to get people to spend more money. Right? So my, again, the Prime Mover coaching business, someone comes in, they pay $100 for ticket, right? How do I acquire as many people as possible? That's one way to grow a business. Number 2 is how to get people to spend more money. So we upsell them from the 3-day selling online event into our $10,000 coaching program, right? And then the other one is how to get them to buy more often. So more customers can spend more and then buy more often. So how does that work? That's the monetization funnels on the backend. Every week we're doing these little mini dramatic demonstrations, get a video content training, which then leads to an offer. Right. And that's this backend monetization. And so if you look at like, that's the thing, acquisition, you're getting more people coming in, getting to spend more money and then getting to buy more often. Only 3 ways to grow a business. And it's all about acquisition funnels and monetization funnels. Okay. So if you're the beginning, where do you focus? Right. This is a good logical question. If you're the beginning, what you're focusing on is the acquisition funnel, right? That's the most important one. How am I going to acquire— I don't have customers yet. How do I acquire the customers consistently? Right? And so it can be anything like in any type of funnel works for this, right? In fact, if you, you know, if you talk to Pedro, they always make challenge funnels the best one for that, right? Because that's how he does it. For me, it's usually a webinar funnel or, you know, a different one. Book funnels work for this, right? If you do a book funnel, like they all work differently. It's just figuring out like what's the one that you're going to focus on that's going to become the thing. And you may not know at first. So maybe at first it is trying 1 or 2 or 3 different funnels, right? I always tell people that like going from zero to a million, million to 10, 10 to 100. Like there's different things that you step, right? And going from zero to a million, it's all about two things. It's figuring out like there's two pieces, actually three pieces, three pieces you have to figure out. Number one is who is it you're serving? Okay. And then what is it they want? Now, what do you want to create? What do they want? What's the offer they actually want? And then how do you sell it? So what the who, what, and how, right? Who's your dream customer? What do they want? How do you sell it? Okay. So the, the how is the funnel, which one is it? Okay. And then initially when I launch a business, I don't really know. So I'm going to do a webinar funnel. I'm going to do a Mifki funnel. I'm going to do a challenge. I'm going to, I'm going to try couple things till one of them hits and it's like, ah, okay, I know now I know who I'm selling to. Right. I know what the offer, what I'm selling, and I know how to sell it. Like for me, the challenge funnel is the one for this business. Right. Okay. Now we know that let's focus on, let's double down on, let's triple down on that. And like that becomes the focal point. Right. Or it's like, hey, challenge funnel didn't work, but a webinar did work. Or, hey, webinar didn't work, but we did a 3-day event. That one worked. You know, so say testing a couple of things, you find one that's got the most likelihood of success. And then from there, now it's like, okay, now this is my one funnel to rule them all. This is the focal point. Now I'm gonna start split testing. You know, every single day you're coming in and you're testing, you're tweaking, you're testing, you're tweaking. We used to have this mantra. I think you bring it back to our company, but way back in the day when it was like 5 of us working, we had this mantra, which was like how to give yourself a raise every single day. Right? I thought about this, like in the real world, if you want to give yourself a raise, what do people do? Right? If you're in college, you go to college and then you get a college degree and you get another degree and then whatever, you go through this whole process to give yourself a raise, right? Whereas if you can do that, you know, how do you do it faster? So like inside of an online business, if you're split testing headlines, right, you get a headline that's converting at 30% and you make some tests and tweaks and eventually get your headline converting higher, now it's at 50%, right? You just gave yourself this huge increase in conversion, which is a raise. So when you start looking through a lens every day, you come in like, how do I get myself a raise today? Well, I can split test something. I should do that. Okay, that could give me a raise. I could figure out how to get more ads that give me a raise. I can go and get on someone else's podcast. I'll give me a raise today. Every day, how do I give myself a raise? It's like, and you do that by, again, the 3 things like getting more customers in. So like, what are the things I can be doing to get more traffic, right? And then how do I, how do I split test this? Like increases conversion, so more people will come in. And then from there, it's like, how do you go buy more often? How do you get people to buy more? Like, what's my backend upsells? And how do you buy more often? What other things can I start offering these people after they come into my world, right? Like, that's, that's the thing that I start thinking about. That's how you give yourself a raise every day. So anyway, that was 23 minutes and we, we covered a lot. I hope you guys got this. This is one of those ones you should probably listen to 4 or 5 times. I give like 5 sermons in a row. Um, and it kind of went fast on it too. I could have done a 3-day event on all that stuff. But anyway, you guys are, you guys are intelligent. You're the podcast listeners. You love this kind of stuff. So I hope you got a lot of value from this one. If you did, uh, please let me know. Take a screenshot on your phone. Post it on social and be like, everyone go listen to Russell's podcast. He just dropped some gold on this episode. Uh, if you got no value, then go listen to it 3 or 4 times. And I think from there you'll be like, oh, I got it. I see what Russell's saying now. So anyway, that's it. I'm gonna end this episode. I appreciate you guys. Thanks for listening. Thanks. Thank you for being a subscriber. And, um, I'll see you guys on the next episode of the Russell Brunson Show. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world.