One Little Golden Nugget

Good morning everybody! Well, not everybody, just the important people that actually listen to this podcast. Good morning and welcome to Marketing in Your Car.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson.

Hey, hey everybody! So we survived another 4-day jam-packed Inner Circle Smackdown and it was amazing. It like legitimately was amazing. Amazing. So instead of bragging about it so those who aren't in feel guilty that they didn't make it in, I just wanna say it was awesome and I appreciate everyone who came and played full out and it was really, it was a great 4 days. So, and now I'm at the end of that and I'm tired and I'm worn out. My body is shot. And one thing that's funny, like when I used to go to masterminds, like when they're not your own, you can kind of like pay attention or doze off or whatever. But when it's your own, like you gotta be present all the time. So unfortunately I had to use a little too much caffeine this week just to keep pure, perfect focus. I'm going to be detoxing my body for the next few days so I can just get all the caffeine out of my system. Even like, it's weird, during the middle of the night you wake up and you're like, "I should be so tired and I can't sleep." Anyway, it's weird. I am detoxing from caffeine. If I go through withdrawals, if I start crying on one of these meetings with you guys, that's why. No, I'm just joking. So anyway, I'm heading in right now. We're about to do the second episode of Friday Funnels, which is exciting. And I hope you guys come and check it out. If, and I hope you guys come participate in it. We had a lot of fun, and I hope that, I talked about last week, I hope that you guys, if you haven't done a Friday Funnel yet, or Funnel Friday, or whatever it is for your business, like something like that, like, it was really fun. We did 30 minutes, I put a countdown clock in, I tried to build a funnel as fast as I could, and everyone was watching and going crazy, and Turned out really cool. It was a great, it was a lot of fun for the whole community and everything, so that was really, really cool. Yeah, so anyway, the interesting thing I want to talk to you guys about today, this is like one of the more simple nuggets that I kind of picked up from this weekend, but it was like one of those simple nuggets that I needed. Sometimes in my head I get things overcomplicated and I get excited and I try to build like super complex things. I think that for most people I'm still like my funnels and my concepts and my process flows are still pretty simple. I've seen some of your guys' stuff. You send me over mind maps and things and they're insane. I open them up and I just wanna go back to bed 'cause they're so stressful. So mine are pretty simple but I still have some things happening. And a couple things, one thing I shared in the mastermind was about in ClickFunnels now, when you join ClickFunnels, there's a 21-day Ignite Your Funnel process that we take people through that basically each day you get a short 3 to 5 minute video and I give you one task to do over 21 days. And it's a whole bunch of reasons and strategy behind it, and I'm not gonna go into all that right now. It's kinda outside the context of this podcast, but it helped reduce our churn by almost double digits. Like, it was insane, and got people consuming our software and a whole bunch of other really cool things. And so I was like, man, that's just cool. Someone comes to ClickFunnels, they go through this big indoctrination process, and they start using our software again, consuming. We help build a relationship with them, and I'm like, it's just really powerful and really cool strategy, right? So then, One of the couples in the Inner Circle, Brandon and Kaitlyn, they're in the weight loss space. And they've been doing Perfect Webinar, they're crushing it, they're doing Periscope webinars like I talked about you guys 50 episodes ago. They killed it on that twice now. They're just, they're doers, they're cool, and anyway, just really enjoy them and watching them. One thing that was cool that I saw that they were doing is, they have their Facebook Lives where they're promoting a webinar, Facebook Lives where they're promoting products and all that, but then in between, doing a lot of like cool training stuff. And so she talks about a cool concept. At the end of it she's like, oh wow, I just drove by this truck that's like jacked up on a, anyway, that was really weird. Sorry, ADD swirls. Okay, so anyway, so they do these things and they just push to the end. And I can't remember the, dang it, they're gonna kill me for not knowing this, but they have a domain name. It's something, it's like freefaststart.com for Fast Start Weight Loss or something like that. And there's like, hey, go get your free Fast Start guide, go now, boom. And just, they always push people to this free thing, which is an opt-in, people go opt-in and then they, you know, they go through like their onboarding indoctrination process through email. And I think they said last month they got like 50,000 opt-ins through that little channel, which is crazy. And so I was like, dang, like right now I have like all these other squeeze pages, I'm driving people all these places and all sorts of stuff, which is good. I was like, what if I just had one squeeze page I just focused on instead of having 20? And like that was the goal, and to get people into that. And so I think I bought freefunnelfaststart.com or something like that. I probably should check out the domain names before I quote them live. But anyway, something like that. It's not live yet anyway, so it wouldn't matter. But that's kind of the thing. And I'm gonna use that as the call to action in everything that's not selling an actual product. So it'll just always be pushing everyone into that. And then my thought is that, is treating that kind of like an indoctrination process when someone joins ClickFunnels, right? They join my list, like I need to take them through an indoctrination process, which is similar to what we talk about with like soap opera sequence and you know, those type of things, but I was like, you know, we've got a big product range and in my mind there's an order that people should consume our products in and so I'm gonna use that and like make this a really fun, exciting, I don't know how many days it'll be, 20, 30, 50 days, but walking them through this concept. Someone will be teaching, someone will be like referencing, hey go get the book, hey come on this webinar, you know, and kind of pushing going through our product line and product offerings while teaching and educating along the way and using it like a funnel fast start. Like, here's the fast start, like, come through this process. Now, everybody enters my world, they go through this process, they get indoctrinated, they go through my soap opera sequence, they build a relationship with me as the attractive character. By the time they end that process, then they can come in our normal Seinfeld sequences where they've been indoctrinated, they've kind of gone through this really cool process. Anyway, it's not, like I said, it was nothing new. Like we talked about in the DotCom Secrets book, taking people through a soap opera sequence, but I think that after doing it as a consumption sequence, after somebody joins ClickFunnels and seeing the power of a 21-day, like daily chunked out videos, I think I'm gonna use that in our actual email sequence and then make that become the core focus of where we try to drive all traffic. And so, I don't know, I'm excited. I'll be testing it out and I'm sure I'll be bragging about it as we go through, but that's kind of That's kind of the one little nugget. Again, it's almost like little tiny things that they just mentioned in passing, and I bet most people probably didn't even catch it in the group, but I was like, whoa, like, you know, like, you know that feeling when like someone says something and it wasn't like the big aha, but like you have the big aha, and like everything else gets quiet and you're seeing this thing, and like everything starts like, all these connections start being made instantly. That's kind of what happened in my head. So I tried to explain connections here. I have no idea if I explained it right or if the connections will make your connections, It was super cool. So anyway, there's just one little nugget. Hope that was useful for you guys. All right, now last thing, 'cause I'm about 1 minute away from the office, that was cool. I was really nervous about this last Inner Circle group, 'cause we had a lot less people just 'cause of circumstances. We had a bunch of overseas people that were supposed to be in that group that couldn't make it, and some things like that. But what's cool is, so because of that, we had a little less, we had a little less time, or a little more time. And so we gotta do some extra sessions, which is kinda cool. So I had some training sessions and then twice we had people who were kinda working on webinars and they just weren't quite hitting it yet or whatever. And so like, instead of like just trying to like coach them through and then move on to the next person, I was like, alright, and I jumped out of my seat, I walked up on front and I like, I sketched out their whole webinar and then I pitched the webinar for them live. I did it twice and it was cool. I think it was cool. I thought it was cool. Basically just built an entire webinar for them and then they gotta watch me pitch it and they recorded it and then they had like this tool now that they could go pitch. So it was pretty cool. I'm curious like how many of you guys would pay me a crap ton of money to just write your webinar pitch and then pitch it for you real quick and then you guys can just copy my pitch. That'd be pretty cool actually. Anyway, alright, I'm at the office. I'm gonna go bounce and get back to work and I'll talk to you guys soon.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car. I want to make sure you're plugging into everything that we're doing on a daily basis. Make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list to make sure you get email notifications when new episodes come out. You can also get links to all the transcripts of every single show we've done in the past. Every night— well, not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. It's really fun. You can go to Periscope. YouTube and search my name Russell Brunson and subscribe and every single night you'll get a notification. It will kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. Thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.