One Visualization Trick That Almost Got Me To Spend $33,000 On An Old Book

Hey everyone, this is Russell Brunson and welcome to a special California, LA edition of Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Alright guys, I'm here with Dave Woodward tonight. How you doing?

Hello.

We just got done at Tai Lopez's house filming a bunch of video promotions for the big promotion they're going to do for ClickFunnels next. Week. Last webinar promotion they did, they did $1.8 million. So, it was worth flying to LA to contact someone in your Dream 100 to get them to hopefully make you at least that if not more. Actually, our goal is more. So, we're gonna try to do $2 million, which would be amazing. And then tomorrow at 9:15 in the morning, we are going to go film with Marcus Lemonis an episode of The Profit. How insane is that? People always ask me if we're on the show as like a business. No, we're not on the show as a business. There's another business and we're coming in as like the internet dudes, funnel dudes. It's gonna be so crazy. Anyway, we wanted to do a late night impromptu Marketing Your Car 'cause I just had this crazy powerful marketing experience. I was telling Dave about what happened and then we're both like at the same time like, we need to, this needs to be a podcast. Okay, so on eBay today, so most of you all should know at this point in life that, or in the podcast, that I am a Mormon. If you're not, then I drop it all the time and I'm not shy of it. I'm proud as can be and just want you like— yeah, so you should know that at this point, right? And so in the Mormon faith, there's a book called the Book of Mormon. Ooh, that's kind of pretty complex, right? So there's this book that is amazing and in 1830 was the first printing of it and there were 5,000 copies printed and it was cool because it was printed towards like instead of like If you look at it today, it looks like scripture, right? Like chapter and verse. This is like, it looked like just like a novel, like a book. There was no chapter and verse back then when it was first printed. There were 5,000 copies. And as of today, there's probably only, they speculate there's only 500 of them still in circulation. The rest have been destroyed or whatever, they're gone. And a couple years ago, I saw one on eBay that sold for $120,000. I was like, oh, how cool is that? So anyway, I only go to eBay about once every probably 4 or 5 months. When I do, I go and I search for every, term on earth that I'm interested in, and I end up spending way too much money. So I search for— I can tell you the terms I search for. Is that interesting?

Yes, definitely.

Matt Fury, Farmer Burns, Rare LDS, Rare Mormon, Rare Marketing, Dan Kennedy Rare, Tony Robbins Rare. Uh, these are all the— I'm safe.

Someone will send you something now.

Yeah, now you know what I'm looking for. But I always like those things. I always search for, uh, Jay Abraham Rare, Chet Holmes, uh, I'm looking for things I don't own, so I always look for rare or unique or— anyway, so that's stuff I'm searching for. And then I always search for first edition Book of Mormon because who knows. Anyway, and last time I checked earlier this week, there was two. One of them was listed for $70,000, one was listed for $33,000. I'm like, $33,000 bucks? Like, that's like $90,000 discount from the other dude who bought one like a couple years ago when I saw it. I'm like, "Oh, how cool would that be?" And I'm like, "I'm not going to pay $33,000 for a book. That's completely ridiculous." But of course, there's a little watch button, so I watch it and I'm like, "I'm just going to watch and see how much some dude ends up paying for this book." So I'm watching it and I'm looking at it and then every day I go back and then eBay texts you on your phone like, "Hey, somebody else looked at this. You should go look again." I'm like, "Oh, okay." So I look again and all these things to get me engaged in the process. Finally, one day, a couple days ago, I looked down. There's a spot where you can— it was to buy it now for $33,000, which was like, "Oh my gosh." I was like, someone's going to get this for $33,000. Then they had a button next to it that was like, you can make an offer. I was like, I'm going to make an offer. I made an offer that is ridiculous when you think about it's a book, right? I was like, I could realistically justify this. I put in an offer for a price. Then like an hour later, he rejected it. I'm like, dang it. You can't reject my price. That was a lot of money for an old book. Falling apart. And I'm like, dang it. So I was like, ah, I'll just wait. So then like, I'm about to come here to LA. So I look down, there's like 4 hours before the auction ends. I'm like, ah, my God, I don't really need it. And I'm sitting there talking to Brent and Steve and a couple guys in the office. I can't remember who it was, but start talking about like, oh, can you imagine how cool it would be to have that book and like read it to your kids and like let them hold it and then like actually read the entire thing to them through like one of the original books, one that Joseph Smith probably handled, or maybe, you know, one of the you know, whatever it was. And I was like thinking about it, I'm like, oh, and I was thinking, he was thinking like, how cool would that be just for yourself to like read that and like be able to read one from back in the day. And like I put myself, I was like thinking like, oh, how cool would that be? And I was like, I have to have it now. Like I can't, like I've, I told Dave, I like, I've now experienced that moment and it was amazing. And my kids haven't had a chance to experience yet. And I want them to experience it so bad. Like, 'cause I experienced it, it was amazing. Even though it was in my head, but I imagined it. And I wanna have that experience with them now. Anyway, long story short, I didn't win the auction, no one did. It ended. Oh, 'cause I made a new offer. I made another offer, like, there's no way he's gonna say no to this. I put that offer and then he just ignored it. Didn't even reject it, he ignored it. And I'm like, he's gotta be playing like, it's like a game. I'm sure he's gonna wait till like, it's like the game chicken, right? Two people are driving cars at each other and one dude steers off at the last second. I'm like, haven't I been there? I guarantee he's gonna wait till like a minute left and then be like, accept, 'cause he wants my money, right? So I'm waiting and I'm waiting and waiting and then he doesn't accept and it ends, the auction ends and I don't get the book. And so now I'm like, oh, he's going to email me and be like, okay man, how much will you take, you know, I'll take your offer. And he didn't and he didn't. It's been like 3 or 4 hours and I'm like, dang it. So finally I caved. I wrote him, I was like, hey man, what's the lowest possible thing you would take for that book? And so he may or may not write back, I don't know. But the lesson, the moral of the story is if you can create a selling, thing where your customer actually visualizes themself consuming the thing that you have. Like, it happened to me when Brent or Steve, I can't remember who it was, or maybe it was a blend of this conversation we were having, like talking about, can you imagine reading that book to your kids and holding the original copy, letting them touch it and turn the pages? And I did. And when I had that vision in my head, I couldn't get it out. I wanted that experience because I had experienced it already. I wanted to share that experience with other people, but I couldn't. Unless I consumed, unless I bought. And so think about that, like how can you create in all you're selling, your webinars, your sales videos, your letters, your videos, like everything you're doing, how do you create an experience where they visualize it so strong that they can't live without it? And when you do that, that's how you close book sales for $33,000 a book, which is insane. And right now we're driving up to the Bulletproof Coffee shop, I'm so excited! As you know now, I'm a Mormon, I mentioned earlier. I don't drink coffee, but I'm a huge fan of Bulletproof stuff, and last time we filmed Dave Asprey's book funnel here, we ate at this coffee shop. They have like, oh, food to die for. So we're in LA, we just drove here, and I am about to eat everything on the menu except for the coffee.

This actually goes back to having a cult following, 'cause we drove half hour out of our way just because it is that good. Because we had one experience— it goes back to having an experience. We'd had the experience, like, I don't care where it's at, we're close enough, we'll find a way to go re-experience what we had already experienced once before because we craved it that much.

So cravings— the craziest thing is the first time we were here, we ordered one thing off the menu, it was so good that we ordered like 3 more things for lunch. Then we left and came back for dinner, we weren't even hungry, but we did it again. And I had like ordered like 3 or 4 things because I want to try everything because it was such a good experience, so, so many good marketing lessons in this whole 7 minutes and 43 seconds you've been here with me so far.

So, anyway, create the experience.

Create it, have them envision it, have them experience it in their minds, and then they will desire it in their lives. Alright guys, we're outta here. Appreciate you all, have an amazing day, and if anyone wants to send me any rare stuff from eBay, now you know my keywords. Thanks guys, we'll talk to you guys all again soon. Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car. I want to make sure you're plugging into everything that we're doing on a daily basis. Make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list to make sure you get email notifications when new episodes come out. You can also get links to all the transcripts of every single show we've done in the past. Then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. It's really fun. You can go to Periscope. And search my name Russell Brunson and subscribe and every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or, maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.