Recap Of The First Two Days From Inner Circle
19 Jan 2016 · 8 min
In this episode of the Marketing in Your Car podcast, Russell Brunson gives a first‑person recap of the first two days of the Inner Circle mastermind. He describes the energy of the group, the mix of attendees, and the high‑level format (dinner, presentations, networking). He highlights several success stories: Drew Canole’s transition from a massive Facebook following to a $1 M/month supplement funnel; an Australian couple’s membership‑site boot‑camp that scaled from $200 K to $2.5 M using a repeatable seminar system; and various webinar and sales experts who shared “gold bomb” tactics. Russell reflects on his own history with masterminds, from Bill Glazer’s group to the frustration of searching for the right community, which motivated him to create the Inner Circle. He shares a marketing idea for the Inner Circle’s limited‑membership model—a visual board of 100 members with blank spots that become auctioned when vacancies arise, turning scarcity into higher‑priced sales. He promises a follow‑up where he will distill his top ten takeaways and encourages listeners to join the limited‑space Inner Circle.
Chapters
Good morning everybody and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everyone, so I'm heading out to day number 3 of the mastermind. My guess is if you listen to my mastermind video or audio podcast, it was late, I couldn't get it to upload from my phone to my brother, so you probably get these after after the whole mastermind is done, but first 2 days were amazing. I've been in a lot of mastermind groups I paid a lot of money to be in, and just like me as an attendee, that was the best mastermind group I'd ever been to. And it was really, really amazing. So just grateful for everyone who came and shared and was part of it. And then last night, it was cool because our second mastermind group is going today and tomorrow, and so last night we all got together and did a big dinner party and hung out, got to know each other, and then Drew Canole, some of you guys know Drew from FitLife.tv came and spoke and talked about his journey and how they built up their following initially and a bunch of cool stuff. And then gave everybody some Organifi which was cool. So it was really, really fun. He told a story about how they kind of had started and grew this big following and had millions of followers on Facebook and then Facebook changed their algorithms and they couldn't reach anyone and they were losing about $50 grand a month and that's when I had a chance to meet them. And about that time they had a supplement they were about to roll out and stuff. So we coached them through that funnel and how to build it out, and they launched it, and now it's doing over $1 million a month. So cool. So anyway, it was, it was amazing. Really fun experience. I think everyone had a good time hearing his story as well. It was cool. So now we're heading in for day number 2, and I've been taking really, really, really good notes on each of the presentations, like my big takeaways from each of them. And so I'm excited. I'm gonna do a couple series where I kind of just break down some of the, some of my biggest takeaways from the mastermind group. Just hopefully give some of you guys some value who obviously can't be here. 'Cause there's been some really amazing takeaways. I mean, you get this caliber of people in a room, they're all doing different things, and everyone, you just get, so many cool ideas. One of the new members of our group, they signed up like less than a week ago, and they live in Australia, and they jumped on a plane and flew out here. And super cool couple and they were talking about how their whole story where basically they were doing these membership sites and somebody asked them to speak at an event about membership sites. They spoke at the event and they sold a little membership site boot camp, teach people how to make membership sites. And then they had like, I don't know, 100 people that came to this boot camp and then they decided to sell like a done-for-you thing and they did like $200,000 in sales and they were going crazy. So then they did it again 6 months later and they did $2.5 million in sales. The next time, and they built this whole system around that, and they have like their seminars choreographed like minute by minute what happens and how it happens, and they've just perfected this model, and they showed the whole model to everyone. It was just like, holy cow, like, it was so cool. And then you got people who are webinar experts walking through all the best things they're doing in their webinars right now. We got some of the best sales guys in the world teaching their sales scripts and what's working now and how to generate leads for those, and just person after person after person was just like dropping gold bombs. I just felt honored to be, like honestly, it's amazing to me that I get paid to do this, but just honored to even be in that room. Some of you guys know when I got started, the first mastermind group I joined was Bill Glazer's. At the time I was probably making around $100,000 a year or so, and I get in this program, and I'm around all these people who are making a whole lot more than that, and I was the youngest and the most immature. I think I still am the most immature in the room, definitely at that point. And I didn't know anything. And I remember doing my little session where I shared my business, people gave me feedback, but where I got all the value was listening to all these other people share their businesses. Back then was during the real estate guru boom, so like half the room was real estate gurus. They were talking about their events they were doing and their webinars and this and all these different things, and I was like, I never even thought of those as possibilities. And then after that meeting came back, I started implementing some of the things other people were doing in their business into mine, made my business more full and more complete. And then every 3 or 4 months I go back those meetings. I did that for 6 years in Bill's group and our business got better and better and better and better and better and I probably would still be in that group but Bill sold the business and I kind of disconnected from that because Bill was really my first mentor in there. And then after that I started looking for a new home. I was like, I need this, this is part of what I need to be in one of these things every few months and I joined, I think I joined 4 or 5 other groups and we're just like me just picking a random group. I did my research to find out what's the best group, you know, and I went to the group and I was like, oh, so let down. Then what's the next best group? That group, let down and let down and just, anyway, it was frustrating and basically at that point I asked everybody, well, you've been to the best ones, so if you didn't like those, you should probably start your own 'cause there's nothing else better than that. I was just like, dang. And so that was really like one of the main reasons why we started this one and why we built it. And at first I was nervous, I'm like, what if people don't come? Or what if we get crappy people? Or all the different fears that kind of come with that. But man, like I look at the roster of who we attracted into these groups and it's amazing. So it's pretty fun. So this, you know, it's been 2 days so far, I got 2 more days and I'm just back here just gleaning ideas off each person and figuring out ways to perfect more so what we do. And it's It's pretty exciting. So, that's all I wanted to tell you guys. I just wanted to give you guys an update, let you know all the cool stuff that's happening. And like I said, I'll probably, I don't know when, maybe Friday this week, Friday I have the morning off and I gotta fly out of town, so maybe I'll jump on and just go through my notebook with you and share my top 10 big takeaways from the two groups and hopefully give you guys a ton of value. And hopefully cause some desire for you guys to join the group, even though there's not many spaces left. In fact, I had a cool idea the other day, I was like, at our Funnel Hacking event, which if you don't have your tickets yet, go get 'em, funnelhacking.com. Marcus Lemonis is speaking, it's gonna be amazing. But I was thinking of having a board that said Inner Circle, and then like, 'cause I think I told you this before, like we're capping the Inner Circle to 100 people and then we're not opening up again. I wanna have a board that has everyone's picture, like all 100 pictures, or you know, whatever it is at that point, it's probably like 95, 96, and have like the 5 spots with like blank heads, and just be like, there's the group, you guys. When it's filled, it's filled. The only way that a spot opens up again is if someone drops out. And just like, you know, and that's it. Let people go fight over those last couple spots, if there's spots left at that point. And then when that happens, I'm basically gonna turn the site where we sold it over and just have like that, like the picture, you know, pictures of the 100 people. And then when one drops out, we'll say, "Hey, this guy dropped out, who wants a spot?" And then it'll be up for auction. And I guarantee at that point, those spots won't go for $25,000, they'll be going for a lot more. So, it's kinda fun. I'm really liking this whole concept, so. Anyway, that's it. That's about it, you guys. I am heading in and have an amazing week and I'll probably talk to you guys on Friday with hopefully a recap of all the cool stuff. Alright, thanks everybody.
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