Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68

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Now obviously if you want to sell stuff online, you're going to need a good funnel, but if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world. This is The Russell Brunson Show. What's up everybody, welcome back to the vault. Today I've got a really cool book from somebody who's very, very prolific during this time period and taught some things that literally almost every other personal development author started using. Like Napoleon Hill was using his teachings, other people you'd be aware of, and even nowadays a lot of people are using what he taught and they're acting like they invented it. But it came originally from this guy right here named Emil Koo, and this book right here is one of his books. He's got a lot of really cool books. This one's called The Practice of Auto-Suggestion. And this was a book about $350, so not super expensive, but they are hard to find, especially in English. Originally these were written in French. This is the COVID of the magazine he was in, and I got some ads where he's actually selling the book, which is really cool as well. And probably dive into the ads as well. But Emile Coué was one of the first people ever talked about this concept called auto-suggestion, which is something that is very important to learn for your own personal development, but also as you are persuading and influencing other people, understand how suggestion, auto-suggestion work as well. There's a quote on this ad I'm gonna share with you. This is one of the core things he has people say every single day. But before I get into exactly what that is. Emil always talks about is a concept called auto-suggestion. Emil Kuh was like the first person to really talk about this and write books about it and teach about it. Nowadays we may call it affirmations or things like that, but it's different the way that he taught it. So you think about this, here is you as a human being, right? All of us know that every single day by default, like, our heart beats, right? We can't— you can't focus, like, you can't change that. Your heart's always going to beat, right? Same thing in our lungs. Every single, you know, second or whatever, our lungs fill with air and they go down. Like, these are things that happen inside of our body that just happen all the time, right? And the same thing happens in our brain. Our brain just gets thoughts and they pop up just like your heart beating, just like your lungs breathing. Like, thoughts just come, right? So think about this, we always have these thoughts. And so a lot of like what happens in personal development, it's like you have these thoughts pop up and sometimes thoughts are positive, sometimes they're negative. But what you can do is like, is take that thought that's happening and like change it to positive thoughts, right? Like this is the big, they talk about any kind of personal development, right? Think and Grow Rich. Like think about things that you wanna achieve, think about things, right? But now there's two other things that are happening that affect our subconscious mind, right? And this is what's interesting 'cause our subconscious mind is the thing that actually directs what we're gonna be doing in our life, right? First I'm talking about is called suggestion, 'cause that'll help make autosuggestion make more sense. So suggestion. So you think about this life, as you're going through life, there's always people that are suggesting things to you, right? And there's everything from your parents, they give you different beliefs that they've had throughout their whole life. They say things, right? It could be their beliefs about money or about weight gain or weight loss or about happiness or about their belief or whatever it is, right? But you hear these suggestions and they get woven into your subconscious mind. They become part of you, right? Almost every movie, every TV show, Who is the villain? Like the villain almost every single time is the evil rich billionaire, right? It's always the entrepreneur's the bad guy in every movie. And so like throughout time you watch 1,000 different Disney movies and the entrepreneur's always the bad guy. Eventually you're like, man, entrepreneurs are bad guys. That becomes like the subconscious thing that's suggested to you from outside. There's always these suggestions happening, okay? And they affect who we are, okay? And then the third thing, so we have our own thoughts that just pop up, we have suggestion, people have suggested stuff to us over time, and then the third one that Emil talks about is autosuggestion. Right? And this one is the key. This is where you are choosing the things that you wanna put into your brain. So instead of just like, I hear my parents say this, I hear my friends say this, I hear TV say this, or music, or whatever, instead you're saying, what are the things I want to be programmed in my subconscious mind? Let me autosuggest those things to me, and then those will become my subconscious patterns, okay? And so that's kinda the premise of almost all of Koo's work, is all tied back to this, is understanding the suggestions coming from the outside, and they're just showing up, right? Your thoughts are popping in, You can actually choose what things you want to suggest upon your subconscious mind, and by repeating them over and over and over again, they will become the pattern. And so that's the whole key, right? And so what's fun about this ad, it says let the Koo method cure you, right? And so he's talking about here, it's like what is the thing that you're struggling with? It could be weight loss, it could be health, it could be struggle making money. Like in here he's got be healthy, be happy, be resilient. So what they do is they find inside of his book, inside of his work, like what are the suggestions and thoughts that you're having right now that are keeping you and holding you back from having what you want in life? If you're not healthy, you're not happy, you're not rich, you're not whatever your thing is, right? They figure that out and then they start saying, okay, what are the suggestions we need to give our subconscious mind? They're going to rewrite, they're going to basically take these external suggestions and hold it back and get rid of those, you know, make sure these thoughts are just popping up randomly, like we're actually choosing the thoughts we want. And then we say these suggestions over and over and over again, right? So again, some people might call these positive affirmations, right, nowadays, or Tony Robbins calls them incantations. Like you say the thing over and over. In fact, I remember going to my very first Tony Robbins event. I remember we walked on fire, it was insane. And then he talked about incantations, and Tony had all these phrases, you could say them over and over and over again. He had everybody write their own script, like, you know, and Tony would have you like march around, like hit yourself in the chest and like say these things and yell them out loud, drowning out all the other noise coming into your brain and you're choosing what you wanna actively put into your subconscious mind and that's the magic, right? We have the ability to actually choose. That's what autosuggestion's all about. And so this phrase right here from Coolidge is so interesting. I'm familiar enough with his work and both the stuff that he wrote but also like all the other new thought leaders who are writing about his work they all bring back this stuff like, as Dr. Koo says, you need to add the autosuggestion, and then they all come back to this quote. So this is a quote that Koo had every one of his patients say every single day. The quote is this, day by day, in every way, I'm getting better and better. And so we had people say that over and over and over again, right? And it's important when you do your autosuggestions that you're using phrases your subconscious mind's not gonna disagree with, right? I'm rich, I'm rich, I'm rich. Your subconscious mind's like, you're not rich right now, right? You're not saying like, I'm a this, I'm a this. If you notice the phrasing of this, day by day, in every way, I'm getting better and better. Your subconscious mind can't say day by day, in every way, all different ways, I'm getting better and better, right? So this is the core auto-suggestion that he leads with, and there's tons more inside the books they have you start weaving into everything, but this is the core one. So when I found this ad, again, I was on eBay searching for more of his work, and I found this magazine cover he was on, and then I saw this ad, and I saw the picture right here where it's got auto-suggestion, and the little ad holding the actual saying. I was like, this is insane. And again, this ad was to push people to go buy one of his books. And so that's what auto-suggestion is for everyone. This is a key principle that we can and should be learning. But also, if I want to weave this back to like sell, a lot of you guys know I have an event called Selling Online where I'm teaching people mass persuasion. And what's interesting is all the things we use when we are trying to do, you know, a webinar or a challenge or speaking to the masses, everything we're doing is still based on these same principles, right? If I want to persuade somebody to do something, what am I doing, right? I'm literally putting suggestions into their subconscious mind, kind of like stage hypnosis. Have you ever seen a stage hypnotist? Like, the hypnotist is getting someone into a hypnotic state and then giving them suggestions, right? And so the more you understand about auto-suggestions from the personal development world and how they work on you, the more you can weave these same suggestions into your presentations. You are speaking on a webinar or a challenge or a YouTube video, right? You're finding suggestions. You're telling people that are going to help break their false beliefs to help them to actually break through and have more success in whatever it is you're trying to teach them or trying to sell them. So a couple of examples, like let's say I'm doing a webinar, right? And let's say I know that the suggestion they've been getting their whole life, it's really hard to make money, right? Or the thoughts that pop in their heads like, this is hard, I'm a newbie, I'm just a beginner, da da da, right? If I know these are the thoughts going into my head, I need to create suggestions that I can put into my presentation. And again, a suggestion is a statement, right? It's not a question. Like I do questions that are trial closes, but suggestion is a statement. I always think about this like a hypnotic statement. Like if you're hypnotizing someone, like you are getting sleepy. So if you listen to any of my presentations, you'll notice when I use suggestions, I'm suggesting something, right? So a good example of our recent Funnel Hacking Live event, right? I was doing a presentation. And on day 3 of the event, I did a pitch for people to go buy, right? And there's like the emotional buyers who jump up and they run to the back of the room and buy. But I know there's a group of people who are very logical buyers, right? And so I tell them, I say, hey, for those of you guys who didn't invest yet, tonight you're going to go back to your hotel room. And when you're in your hotel room tonight, you're going to be sitting there thinking about the fact that you could have taken action, but you didn't. You know that it's something you want to do. You know something you want to be successful with, but for some reason it just hasn't happened yet. And you're going to struggle, you're going to flip, and you're going to toss and you're going to turn. It's going to be really difficult to sleep at night until you decide to make that decision that you want to move forward. After you make that decision to move forward, then you're gonna have a great night's sleep. But until then, you're really gonna struggle. And how many of you guys have ever done that in the past? Boom, right? So I'm telling them, I'm giving them hypnotic statements. And that night what happens typically is the logical thinkers go back and in bed they're sitting there like thinking about it and they're stressing out. They're literally doing what you just told them. You're suggesting to their subconscious mind, subconscious mind's picking that up, and then they actually do that. And I see it the next day. I get people all the time, 'cause the next day when they come back, then we do a re-pitch. And during the re-pitch I talk, my logical buyers, how many guys struggled last night? You were tossing and turning, everyone's hands are going up, yeah, that was me, that was me. I'm like, okay, now we're gonna talk about logically why you need this and make a logical argument argument, then we push people to go buy, and then all the logical buyers go and buy. So that's one example, a way that I would use it if I'm speaking from stage. Another one might be, again, someone's struggling with money. Like, first I'm doing a trial close, okay? A question: how many of you, your whole life you've heard this, that you need money to make money, that making money is hard? It was like, yeah, yeah, okay. And then I'll come back and say something like, I want you guys to understand, like, in the past you've probably heard that making money is hard, but the reality is making money is actually easy. You can actually make money when you start understanding the principles and the processes. And after you understand that, then you'll be able to be successful. It literally unlocks, you know, and I'm just suggesting to their brain the opposite of what the false belief is. If you notice and you start dissecting any of my sales presentations and you put out a timeline, you will notice you just trial, close, trial, close, and then weaving suggestions, suggestions, suggestion, and coming back. And so it's the same thing that Koo is teaching from the personal development standpoint to rewrite your subconscious mind. It's the same things you have to understand as a persuader and influencer. To rewrite the false beliefs of the people you're trying to persuade. All right, if you guys want a copy of my notes for the Coup Method, and also have this quote that you can literally put on your fridge and say it every single day— day by day, in every way, I'm getting better and better— literally every morning, wake up, say that, put it on your phone, say it over and over again. If you want the notes and the quote, again, there's a link in the description down below. Go get it. The notes are free for you, and that way you can kind of speed read this book and get the highlights, the best quotes, the best ideas. Other than that, I hope you guys enjoyed this video, and we'll see you guys on the next one. And if you're struggling to know how to actually use this or what suggestions you should say, don't worry, I gotcha. As you're waiting to click on the next video, I will give you some suggestions. You're one funnel away. You're one funnel away. You're just one funnel away. You're one funnel away. You're one funnel away. Don't say it. You're one funnel away.