Still The #1 Way To Drive Traffic Online…

Good morning everyone, this is Russell Brunson. I almost just got in a wreck, but because I survived, I thought I would jump on here real quick and hang out with you guys today on Marketing With Your Car. Welcome to the Marketing In Your Car Podcast, where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Hey everyone, good morning. I'm feeling horrible right now. We've got A lot of fun stuff happening. I don't know if I mentioned in the podcast or somewhere, but we're building out some sales funnels for Marcus Lemonis. So I had Winter Jones, one of my favorite people and amazing designer, had him fly out to Boise this week to work on it. So we've been working funnel hacking hours. So like every night we get home like at 1 or 2 in the morning. And today it's Wednesday, so it's been 2 nights in a row of like super, super, super late nights. And this morning I have a frenectomy surgery. I think that's what it's called. It's this little thing in my mouth that I have to get snipped, and I'm really not looking forward to it. In fact, I've been postponing it now for a year and a half, and today is the day of reckoning. I've got no choice. I've got to do it. I think I had 4 hours of sleep last night. Now I'm heading to the dentist to go get my mouth chopped up. I was half asleep and driving, and all of a sudden traffic stopped and I was still going, so I had to skid on my brakes and then I thought, hey, if I survive that, I should definitely, definitely jump on with my friends and talk about something cool. So that's what's happening today. I hope you guys are, as of right now, having a good time. We have been working really hard on launching the new ClickFunnels Affiliate Center, which I'm really excited about. I remember when I first got started in this business, And people, I don't know about you guys, but when I got started, I was like observing everybody doing stuff and talking about stuff. And I was like watching everyone making money and I didn't know how to do it, but I was just like so sold on the fact that it was happening. I was just amazed by what everyone was doing, right? And I've been creating some little products, I was selling stuff here and there and just doing all sorts of things. And I remember back in the day, there was a forum. It used to be awesome. It's super lame now, but it's called the Warrior Forum. And back then, like all the best marketers in the world hang out there all day and talk marketing strategy, which is cool. You go there now, it's like this horrible place with a bunch of people who don't know what they're talking about complaining about things. So it's no longer awesome, but there was a day and a time when it was awesome. So I'm hanging out at the Warrior Forum and there's all these people talking and sharing and giving and just, it was so cool. I remember one post this dude wrote, the question was, what's your favorite way, what's the best way to get traffic? And I was trying to learn how to do traffic at the time. This is pre-Facebook, so that That wasn't even an option. It was just Google and SEO and whatever, all the different things. I saw that question and I was like, "Oh man, this is going to be awesome. I'm going to hear all these legends and these giants and these marketers discuss the best way to get traffic. Then I'll just figure out what the best one is and I'll focus on that." That was kind of my thought as I saw the post. I start reading it and one guy is like, "Oh, Google PPC is the best because of blah." The next guy was like, "Oh, SEO is the best because of blah." Then someone, so-and-so, was like— this is back in the day, so there's like There's this thing called cloaking, like, "Oh, cloaking's the best." And then, "Oh no, safe lists." I think what back then was cool. There's all sorts of stuff. Anyway, so everyone's posting their ideas and trying to justify why what they did was the best. And I was like, "Okay." So I'm going through all these things and then all of a sudden there was this dude. His name is Alan Sayes and he was the guy who owned the Warriors forum. And he didn't post a lot, but when he did, it was like he would silently walk in, he would drop a bomb of gold and walk back out, right? So this is totally what happened in this one. So all these people were giving their explanations out of things, and he came in and he dropped one sentence, and all he said was, "I rely on my own network of affiliates." Boom. Mic dropped. Bomb exploded. And I read that and I was like, "What?" And at first it didn't make sense to me. I read it and I read it again, I kept reading it, and I knew that Allan was probably one of the better marketers, more rich guys in that forum, right? And, excuse me, so I'm thinking of that and I was like, you know, like, there's something to this. I gotta figure this out. And he was like, and he was talking about, no, he didn't talk about it, but my brain was thinking, I was like, you know, like, I could learn PPC like that guy said, but what if I had like 5 or 6 affiliates who were really good at PPC and they just did that? And I gave them, you know, a percentage of the money, but they just did it. I didn't have to learn that. And I'm, you know, maybe I'm not as good as one guy, But if I had 5 people doing it, like, you know, or 10 people, who knows? I was like, what about SEO? Like, well, you know, I can do SEO, or what if I find people that are already amazing at SEO and I become affiliates, they become affiliates of mine? And now instead of just me doing SEO, I've got 10 or 20 or 30 people doing SEO for me. What if instead of me building a list, I found other people who had lists? And I realized that there was this power and this leverage of having affiliates. 'Cause I could build a list of 1 million people, which is awesome, but what if I had 30 people each with a list of 1 million people? So much more powerful. I could be ranked number 1 on Google for my number 1 keyword, but what if I had 20 people all ranked? I started thinking about that and I was like, that's got to be my focus. It's less on me becoming a ninja at any one traffic source and more of me building a really good affiliate program and attracting people who already have those things, people who are already doing those things and already amazing at those things. That was kind of the thought process. Back then, man, this is back 10, 12 years ago, I launched my first affiliate program and that became my focus. And we trained affiliates and we had an affiliate center and we had all sorts of things and that was my focus. And because of that, my companies grew dramatically. And, you know, during that time I became good at these other things, right? Like I learned how to drive traffic, I learned how to do stuff, and so I was able to do that. But Man, we made 90 times, or 90% of our income came from affiliates. And I think it's really, really powerful. So for ClickFunnels, when we launched it, obviously we've driven a lot of our own traffic, but we've had a lot of affiliates. Like, that's how we've grown so quickly, is leveraging my network of affiliates I've been building up over the last 10 years. And, but even with that, we've never had like a good affiliate center. We've never done like a lot of the core things that we used to do back in the day. To build and promote our affiliate program. We just haven't ever done that. And so that's been one of the big focuses that while Winter's been designing Marcus's funnels, me and Dave Woodward, who runs the ClickFunnels affiliate program, have been focusing on building out an affiliate center and having new offers and just creating a bunch of cool things that will get people the ability to win cars from us and to make money and all the other cool things we're doing inside our affiliate program. And so that's what we're working on. And I think today, unless we had a couple little hiccups along the way, but unless something crazy happens, today we'll be launching the ClickFunnels affiliate program and we're also gonna be launching Funnel University. Which I think I mentioned 3 or 4 times in the last month or 2 that we've been launching, we're gonna launch Funnel University. But we just had some external things that I don't even wanna talk about 'cause they make me so mad, why we haven't been able to launch it. But today should be the day unless there's something crazy that comes up. We had one last hiccup happen last night, like 2 in the morning, and so we're just trying to get that cleaned up And then we should be ready to rock and roll. So for those of you guys who have been paying attention and watching, we should have Funnel University Live today, which is exciting, and you should all buy it because it's gonna be amazing. I'm really, really proud of it. The content, second to none. So that's really, really cool. And the content's amazing, and then my brain's blanking out. Oh, the software. There's like 3 software tools in it that are just insane, survey generator, video image uploader, and webinar chat app, which are awesome tools. Anyway, there's so much cool stuff. The sales funnel we're using to sell, I'm really proud of. I spent a lot of time, energy, and thought in that one, so it'll be fun to finally let the world see that, which is cool. And what else, what else? And then the affiliate center, yes, the new ClickFunnels affiliate center is going live too. So anyway, I'm excited. So you should, if you're spying on me, you should be able to see some of those things. The biggest message I wanted to share with you guys today is just that that's where my focus is at, is building our network of affiliates, and I hope that that resonates with you guys. It comes back to all the stuff we talk about, Dream 100, creating cool affiliate programs, like all the, I mean, there's so much stuff that goes into it, but it is the key, and so I hope all you guys focus on that in your businesses as well. I hope that little piece gives you guys the same aha that I had all those years ago when I heard Alan say it the very first time. That's it for today, guys. I'm at the dentist, I'm about to walk in to go get my mouth chopped open, I'm freaking out, but hopefully it'll be good. Talk to you guys soon, bye.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car, and I wanna make sure that you're plugging into everything that we're doing on a daily basis, and so make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out, and you can also get links to all the transcripts of every single show we've done in the past, But then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope and search my name Russell Brunson and subscribe. And every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or, maybe even and, say and/or, you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes. Episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.