Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31

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Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. What's up everybody? Welcome back to the show. I'm excited. Right now I'm actually at my inner circle. And over the next couple episodes, I'm grabbing people from Inner Circle and having them come tell their stories. Some of them you're gonna be learning are in marketing or business or doing different things. But today's guest is somebody who has been talking about some other stuff that I love to geek out on and excited to geek out with her. I actually met her when I was in London.

When was that?

How long was that? In October.

In October. I went out to an event and met her out there and then started following her on Instagram and then heard her stories. And she talks about a lot of similar things I geek out on and, but But she has a different direction, different way she kind of does, thinks about some of them. So I personally just wanted to pick her brain and thought it'd be fun to do it on camera.

I've got the nerves running out.

Yeah, so don't be nervous, but it's gonna be really fun. So her name's Jessica and glad to have you here. Thanks for coming to Boise and hanging out for the day.

I love it. Honestly, thanks for being here. As soon as you've landed, you're like, we love Boise, this place is amazing. And there's great coffee too.

Oh yeah, we love it here. We used to do the events during the wintertime, but it was really cold and people never wanted to come back.

I can imagine.

Now we time it right when the weather's perfect. So everyone thinks it's just flawless all the time.

Great fun.

Yes, it works perfectly. So, all right, so to get started, um, tell us some of your backstory. Like, how did you get into this, this world that you're in now?

Yes, the subconscious. A bit of a dark story, Russell, but, um, I'll start from the beginning. I've done a lot of healing around it. So essentially what I do, I work with the subconscious and our unconscious thoughts, um, reprogram my mind and everything like that. However, I fell into it totally by accident. So really, I was, um, the exception to the rule, and somebody like me you wouldn't stereotypically put as somebody who's doing the work that I'm doing. So what happened? What happened to Bloody Aisling, is it? Do you mean you tell your story so many times you're like, I forgot my own story?

Yeah, where do I start?

So back in 1987, I was born in Burnley. I'm joking. So a few years ago, essentially, I was on a television show called The Apprentice, although my Lord Sugar is not the president right now.

Who's the apprentice over there?

He is a guy called Lord Sugar, Alan Sugar. Okay. So Shugs. And yeah, so I was on The Apprentice, but just before I went to The Apprentice, I'd never wrote a bloody business plan in my life, so I was under so much pressure, so much stress and tension. Anyway, 2 weeks before I was about to go on this bloody program, memories of childhood abuse started to surface. I was like, what the hell? And I don't know if any of you listeners have experienced that sort of stuff, but it's just, you can't comprehend how you can forget something so big. Anyway, 2 weeks after, I'm on The Apprentice and I'm putting this in a box to deal with it later. My little song was, put it in a box to deal with it later. Worst thing you could possibly do, put that stuff in a box. And came off The Apprentice, um, and literally within the space of a year had childhood memories come up of abuse. Then my 3 girls, they lost their biological father to suicide. And then a month after that happened, me and my fiancé, we had a miscarriage.

So all sorts of stuff.

Yeah, yeah, like literally when you talk about going through the dark night of the soul, I was like, what the hell? I could not— I just, I just could not comprehend how all of that stuff could happen to me in the space of a year. And I fell into this real sort of victim mentality where I just felt really sad and really, um, I just couldn't believe it happened to me. Anyway, fast forward—

how many years ago was that, by the way?

Um, that was 7 years, uh, 8 years ago. Yeah, so yeah, 8 years ago. Um, but again, like, I feel totally okay talking about it now because I've— I understand how the mind works, and I truly, truly believe that everything that I've gone through was to give me this purpose to grow belief coding. Because belief coding, it's helped like hundreds of thousands of people overcome anxiety, depression. And we've just done some scientific trials where we've worked with the lady who had dementia, and after one session, she hasn't got dementia. We're going to be in the British Medical Journal in the next 2 to 3 months. So it's, it's Brilliant. It's like huge. Um, but what really kind of took me on my journey was when my ex-partner passed away. I had 3 little girls, and because I kind of understood about the mind, I had to make sure that they would be okay. So led me on a mad journey to training absolutely everything. We had peer-reviewed studies, and from that, belief coding was born, which is amazing and life-changing.

So cool. And then how'd you do on The Apprentice?

Oh, came 4th. Got fired though, didn't I? But all for a bigger plan. I wouldn't be sat here today with you, Russell.

Good thing you got fired.

I'd high-five you, but I can't.

Those who can't see Right now I've got two broken arms. I'm casted up, but, um, we'll high five next time you're out in Boise. That's, that's such a, that's such an interesting story. And, and, uh, yeah, that it's interesting that you were pursuing something and that's when those things started bubbling up for you. I think a lot of times people, they go through life where if they're not, you know, like, I think a lot of times we numb ourselves, right? We're just like numb to all this stuff and we forget about things. And then it's when you step up, a lot of times those things are bubbling back out and they start showing up and you're like, where's all these, Like, for me, it's like whenever I go after something big, like, all these other weird things in my life show up. Like, what is happening? Like, it has to— it doesn't make any sense, you know?

Yeah, this is the thing, right? So from my understanding and from working with people, every time you set— and you'll have had this, right? When people join your programs, you know the strategy, you know your stuff, you're a freaking god at the stuff you do, you're a guru genius, right? You can put that on that.

Yeah, thank you.

Um, but what happens is— and I imagine I've had this in my programs— people, they come for the reason, they know what they want, and then everything falls apart. Because what happens, the subconscious will start to stack positive positive beliefs and negative beliefs, and usually the negative beliefs override. And as you know, you know, we run away from pain, we run towards pleasure. So our goal that we want ends up becoming unconsciously really, really painful for us. So what belief coding does, it works with that big goal, it uncovers all the unconscious beliefs, you can reframe them from being negative to positive. So then you're naturally drawn to go towards your goal. But it has to fall apart because you, you're entering a new identity, which your subconscious doesn't know if you can survive that identity. And primarily it just wants to keep you alive, and it does that in another way that we'd like. Yeah.

And it all bubbles up right when we least want it.

Yeah, totally.

Like, oh yeah, so interesting. Okay, so I want you to walk through your belief coding. And is this trademark? Blue coding?

Yeah, trademark. Yeah, of course it is. Believe code. And we've just changed it to belief coding cognitive rewiring because we rewire cognitively.

Very cool. So walk me back. What does that— what does it look like?

Yeah, so essentially, um, we can work with absolutely any discomfort or goal that a client has because every problem solution comes from your subconscious. So for example, we might have somebody that comes and they have daily anxiety. So we look at daily anxiety as a discomfort, and I'll talk through the discomforts first, and I'll go through the process. Or you might have somebody who wants to do, I don't know, the first £100,000 month, or make the first grand, or whatever it is. Or you might even have somebody that comes with back pain, right? So a physical pain. We work that as a discomfort, and then what we do is your subconscious knows why you have that discomfort. It knows exactly what is creating it and what benefits it. So we work with the discomfort, then we do something called the human compass, which is muscle testing. We ask a series of questions that brings up a memory or a felt sense, We then work with the memory or the felt sense because that's part of the subconscious. And essentially we go back to an experience where you didn't have your needs met, and we allow that part of you to have every need met in that moment. And then we're able to change the belief, or we essentially code in— because whatever your code is that's in your brain runs the program of the subconscious, which then creates the action. So we're like, right, what, what code can we code in here which will run the program which will make us do the action? And that's it.

Interesting.

Or you come up with a goal. So again, we have a lot of people who come because they want to overcome trauma, but I'll say to them, You know, if you go looking for every bad thing that's happened to you, you don't even know what's connected to what thing. So you can have somebody who feels anxious and then they might be like, oh, I feel anxious 'cause this bad thing that happened to me. They talk about the bad thing, then they feel worse, but they haven't healed it. Whereas actually the anxiety may stem from being 4 years old and not being invited to a party. Something literally as simple as that. And then we come up with a goal. So my goal joining here, I wanna do my first £10 million year. But classically, since I've joined, it's all fallen apart. I've got all the internal beliefs I need to work with.

It's all bubbling up.

Yeah, it is totally. Although I'm very optimistic with this month. But essentially, we work with the goal, and then you ask yourself every single day, is there something I need to work on to reach this goal? And then memories come up and you change the belief, so you're getting rid of the resistance. It is amazing.

That's interesting. So I'm just trying to picture— because I'm not one of your clients yet, but I'm curious. But with your clients, like, so going through the process, let's just say, um, yeah, let's say somebody does that. They want— they want to go— they want to make their first million dollar month. Walk us through the process.

Like, okay, then so what we do then, we do the program called the 100 Days of Belief Coding or the 30 Days of Belief Coding. You set the goal, which is the intention. So every time you set an intention, the negative beliefs will come up, which will overtrump the positive beliefs. So every single day we look at, okay, so how does not having this goal affect you? How does it make you feel? We work the emotions.

And then you send them— actually sitting down, they— are they writing them out or they think you can do this?

There's two ways. So I've created a technique called the Alignment Method, which I'm actually going to do when I pitch in there. Essentially, you write a goal and then And actually, if any of you are listening to this, like, get pen and paper now, and I'll do it now with your listeners. So write your goal, and then underneath your goal, write as many actions that you know you need to take to get to that goal. Because most people, they know what they need to do, but they don't do it. And there's a reason they don't do it. The resistance is there, but they don't realize it's the resistance. Then underneath that, when you've got all the actions, then you ask, okay, what is it that you're going to get when you reach the goal? What is it that you want from having that goal? So if it's the million pound month, they might want a new house, they might want a car, they want more holidays, whatever it is, right? So what you end up having then is a list of actions and a list of the things they believe they're going to have once they reach the goal. But this is the interesting thing: it doesn't benefit them to take the action or have the goal. So then you ask, what is the benefit of not taking the action? And the unconscious belief comes up. What's the benefit of not having what you want? And the unconscious belief comes up. Each unconscious belief will go back to a past negative experience where they didn't have their needs met. You change the past experience and code in a new belief, then you take the action and it becomes safe for you to get the thing you want.

Interesting.

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Okay, so walk me through that part of it where um, from the part where you said, uh, what they think about the benefit of not getting it.

Yeah.

So give us an example of something like that.

Okay then. So my £10 million month, again, I've just literally— I just did a launch, one of the worst launches I've ever done. I was like, what the— to do any of the things I normally do? What is going on with me? But essentially, one of the big goals was, in order for me to reach successful, I have to lose something. So at the height of my success 8 years ago, um, I was doing all right. I was on The Apprentice, um, not on the— I was on The Apprentice doing all right. I had like the most amount of money I had up until that point. But then Alistair died. So, and then from Alistair dying, belief coding was born. And I held on to a lot of guilt and shame to do with Alistair passing away. But if you can imagine, my subconscious believes in order to gain something big, you've got to lose something really important. Because of the connection, belief coding was only born because Alistair passed away on a search to make sure my 3 girls would be okay. So I had shame attached to it. Another one is I'm trying to grow, I mean, I hope my team are not listening to this and I'm sorry if you have changed this belief. But another one was when you were talking on stage, Um, I was like, right, why have I not done the same sort of things I wanted to do? Like, what's going on? If I don't make money, what do I have to get rid of? My team, right? So if I have to get rid of my team, I have an easier life. So, and I was totally unaware of that because my team consciously, and now subconsciously because I've coded it in, they make my life easier. But I had an unconscious belief of, well, if I have a team, it's hassle, it's this, it's that. So I'm never going to really push myself or take the right action or think the right thoughts because my undercurrent is, do you really want this team? Do you get right? Yeah, are you kidding me, Russell? You can't believe COVID.

I understand, because I'm the same way. Like, when I try to sell somebody something, I think about that. Like, what is the— what's the belief? Because consciously they want— I want to win the state, I want to win the award, I want to do the thing, whatever, right? But then you're right, there's always like this, the subconscious thing that's holding them back that they're not aware of. And people have success don't have those—

does—

they don't have this subconscious belief holding them back on that thing, right? On that thing. Yeah, there's always something. Yeah, but that thing. And then also like, why does that person have success? And, and Why would they really get so fast and I'm not? And it's like they had the same training, same coaching, same everything. It's like because there's some anchor holding you back that you're not aware of, right? I think about that a lot with— I mentioned it during the opening session, right? Like my back-end coaching, every time we sold more people, it created more headaches. So I like started like being bad at selling stuff for a while because like I don't want to sell anymore. I didn't, I didn't even know I was doing that until, until you see the pattern. Yeah.

Yeah.

I have to fix this part of it. And then we fix that. We're no longer— do I think selling stuff equals pain. Now it's like selling stuff equals free money. Then it's like it now becomes really easy to sell stuff.

Yeah, totally. And that's the thing though, most people, they don't get it. Like, you have the strategy, and if you have the beliefs, like, success is inevitable. Like, the two things. Whereas— but most people, they don't even realize because it feels real, the things that they want, they think they'll get them by doing the thing. But actually, if it's going to create more pain, they'll naturally repel it. And even the way— like, so if you have an experience where you felt shame or embarrassment or sadness or frustration and you don't process that will heal that. That's the undercurrent. So all of your thoughts are going to be what? Shameful, like, or like tinted with shame, tinted with frustration. So your actions are going to replicate that thought process. Yeah, I love it. I love the subconscious. It's amazing, isn't it?

Yeah. So how do people— what's the best way? Because my biggest thing is a lot of times people know those things are there, right? What's the best way to figure out where someone has the aha of like, oh, this is my subconscious beliefs holding me back?

Masterclasses. Yeah.

All right, that's it. Go to the masterclass.

You can find me at No, the thing is, right, so there's a really simple technique that you can do just to understand if you are, um, if you've got pain or pleasure associated to the thing that you want. So I do this on my masterclass. I get my clients to close their eyes and just imagine the thing that they want right in front of the face. And then I say, okay, so just now it's right in front of your face, almost you can just almost touch it, okay? But then hang on a minute, you look to the left and somebody else has got the thing you want. And then you look to the right and somebody else. And you look in front of you and somebody else has got that thing. Has that thing gone further away from you, or is it closer? And the people like, oh my God, it's further away, it's further away, it feels like it's getting further. I know then that they've attached like frustration, jealousy, envy to the thing that they want. So their subconscious believes, oh, I'm not going to give them that million pound month, that million pound year, because they're going to feel more envy, more jealousy. So they repel it. Whereas the people who feel it coming closer to them, they're like, oh my God, this is amazing, that person's got it, which means I'm gonna get it. So they've attached joy to the thing. So that's just a simple technique. You can see if you're in alignment Interesting.

Do you have other ones like that, or is that— that's good.

It's my masterclass, Russell.

All right, I'll watch the masterclass. You got me, I'm ready. Okay, so now that you figure out the subconscious belief that you're struggling with, you said it's, it's tied to something happened earlier where they weren't getting their needs met. Is it hard for people to, to tie the, the subconscious belief back to the need, like to be able to figure out when it happened?

Um, through belief coding, no. So it's— and also what you have to— so say if it's We have broad discomforts and specific discomforts. So a broad discomfort would be like anxiety, because people have anxiety checking the emails, you know, like walking the dogs— well, maybe not walking the dogs, actually checking their emails. And there's lots of different triggers to do with anxiety. So what we do is we'd work with each individual trigger so that you can literally measure. Okay, so you had anxiety checking your emails, you've done a belief coding session, you no longer have that anxiety. Um, you had anxiety, you know, speaking to your child's teacher, you no longer have that anxiety. You can measure it. Um, whereas if we work on something specific, it always— like, if you worked on a fear of flying, generally that would go back to a specific experience. When you get to the specific experience, there might be one or two other experiences created around it, there may not be. Um, but essentially, when you get to the actual experience that created the bulk of that belief, where the bulk of the emotion was felt, and you clear it, it's instant transformation. And when we did it— I've told you about my dementia client Uh, you mentioned something, but— oh my gosh, this is amazing, right? So we had a lady, and we've just done our scientific trials to do with physical pain, and but also like blocks. And one of the ladies, Mary Harvey, she had early onset dementia. She had one 45-minute session and her dementia is completely gone because it went back to the experiences she didn't want to remember. Okay, and the words that we use as well, the language that we use is so hypnotic. So when people say, I don't want to see that, I don't want to see that, that directly impacts their eyesight. So their eyesight literally gets worse. Yeah.

That's interesting. Um, it reminds me of a story Tony Robbins talked about when he was, uh, there was a client he was working with who'd stuttered since he was like 10 years old. The guy's like 30 or 40 or something like that. And Tony came up and within like 10 minutes got rid of his stuttering for life. And it was based on a very similar thing where like there was some protection he was using the stuttering for, and they were able to figure it out and then rewrite it. Then, then stuttering went away overnight, which he'd had people for decades trying to figure out how to overcome it.

So that's what we do in belief coding. So literally we've worked on back pain, arthritis, and anything you can think on, we've literally worked on, because it always 'Cause if you can imagine, from the day you're born, your subconscious learns to navigate the way of the world by feelings and emotions. So when we felt fear when we were first created, it's 'cause there was a tiger there. Whereas now we feel fear, but we attach it to the wrong things. But even like, so I had back pain and my back literally, like my vertebrae, like it'd pop out and I'd like a wonky spine. But that was connected to grief. And again, because I held a lot of blame to do with my ex-partner. And I believed, well, if my girls are in pain, I need to be in pain. So my back would go. Honestly, it's fascinating.

Interesting.

Yeah.

Do you think most people have chronic pains tied to something like that?

100%. So we had, we did a study actually with two people who had fibromyalgia, classed as clinically disabled, and within 8 sessions their bloods had changed and they're no longer classed as clinically disabled. And then they went on to write a book which became an Amazon bestseller called From Disabled to Enabled. So there's only— I personally, from what I've experienced and from what we've seen doing our trials, everything stems back from the subconscious believing it is keeping that individual safe, so it presents pain in the body.

Interesting. To protect you.

Yeah, because it believes it's protected from further pain.

So based on what you know about me right now, do you think that me ripping out both my biceps is a subconscious?

I think we could have avoided this all over us, I'm going to be honest.

Yeah, what is my— what's my false belief I got to recode? What is it? There's got to be something.

Do you know what, though? So we are actually doing some studies in our research group, um, to do with bionic arms. No, we're doing— but we are doing something post-op. So essentially what you could code in is that your recovery time can be quicker because you can literally talk directly to your body and your cells. Because again, you put that code in, your body has to respond. So what will naturally happen is you'll actually find yourselves being in alignment to make your muscles repair quicker. So it could be, you know, more physio or eating the right foods or whatever. And but also your body is interchangeable. So literally just by talking to your cells, and like giving yourself permission to heal quicker. It will. But I would say is as well though, from more of like a sort of a God spiritual perspective, what is the thing it's stopping you from doing? Because that's what the subconscious has manifested for you.

I, I don't know the answer, but what was interesting, I told my wife this was weird because normally I'm always doing stuff, like I'm just doing, doing, doing, and this happened and like I can't do anything now. I just, I feel useless. I'm standing there and it was weird because the other day like there's a big problem we were trying to solve in the company and usually I'd go like try to do stuff to fix it. I couldn't. So I was like sat there, and part of me is like, I want to numb my brain, I'm gonna watch YouTube or something. I'm like, no, I gotta think. So I turned everything off and I sat there, and it was like, it was a really complex problem, like, and within 15 minutes I was like, oh my gosh, there's the answer. And so I'm like, I'm like, wondering if this is like my body trying to stop me so I can actually get back to thinking again, as opposed to just racing and doing and doing, you know.

So I don't know, I think it is. And do you know why I say that? Because that is the first thing that's come from your mind. So again, every time you ask yourself a specific question, your brain has to search for a specific answer.

My brain's like, let's go rip both his biceps out, that'll force him to listen as Because it worked. It did.

Job done. Yeah.

Hopefully there's a simpler way to get my attention next time besides this.

It might be your legs. Yeah. I'm joking.

I'll be a little nub walking around, rolling around. My team just roll me down the hill. It'll be awesome.

But imagine all the thinking time.

Yes.

Total clarity.

It'd be awesome.

So good, so good, so good.

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Okay, so, um, so first time we met, um, in London, I just remember because like that night I watched your Instagram or something and you you, um, you're like, I need to do a belief coding session. And I was like, what is she talking about? Because I didn't really know, right? Um, but so I want people to understand, because this isn't something you're doing once, right? There's something even for yourself. And all the time, like, what's, what's it look like when someone understands your frameworks and how they, how they work?

Like, they can achieve anything, because your subconscious can make you rich, poor, happy, sad, um, in pain or not in pain. Um, so again, I think a lot of the time as well, it's like, if you want to be successful in anything, it's like, it's not just a one-hit wonder, it's the daily, it's the daily stuff, you know, it's the small, the small things. And for me, like, I want to see how far I can go. I want to see how far I can reach my full potential. I want to see, you know, what I'm capable of. But this version of Jessica is not the version of Jessica that I want to become. And the only way I can become that person is by understanding what is it that's keeping me here, anchored here, you know. What do I need to let go of with love in order to rise? And I think with everyone who's listening to this, you know, we have one life, you know. It's so like— that's it, we literally have one life. We have one life. So why would you not want to see what you are capable of if it brings you joy, love, happiness, and everything in between. Um, I've realized I'm not on such a question there, have I?

It makes sense why you care enough to do it, you know. And it's like, I think sometimes you're probably doing it for little things, and sometimes it's a lot bigger things, right?

Yeah, totally. Sorry. Yeah, so again, it's like now the 10 million. Yeah, so I'm belief coding every single day to get that. I mean, I'm going for that result. I'm in there. Um, whereas like sometimes I wanted to get my ears pierced for the second time, right? And I was like, why have I not got them done? And I'd been twice to get them done, and then I chickened out, man. I was like, oh God, I was like, I could do a belief coding session. So it literally took me 5 minutes. I went to an experience where I was younger, I had my ears pierced and I got an infection the day after when I got my ears pierced. So it can work for something super insignificant like that, or depression, you know, something really daft and silly, or, you know, dementia, because everything stems from your unconscious. And what's really interesting, a lot of my clients still come to me because they believe they are broken. So they've tried everything and nothing works. The reason why nothing has worked before is because of that underlying unconscious belief belief that I am broken. So what is the program that has to play? I'm broken. So whatever they try, it won't work until they change the unconscious belief, and then everything works.

Then it all fits back together. So fascinating how our brains work and how it's like a— it's like a prison if we're not careful, or it can be the greatest thing in the world, you know what I mean? And we're locked inside of our, our own mind. So when you do this kind of the last step in the process, like when you do find the thing and you find again, the experience that happened that created the belief, right? I know when I'm doing, when I'm using subconscious, when I'm selling subconsciously, right, I'm trying to figure out like the story someone has and I'm retelling a story and trying to create a better version of the story that they'll believe over their other one, right? And if I can get them to believe my story over their story, a lot of times it'll replace it and then they're more likely to buy, they're more likely to actually do what they're doing. I'm curious, is that similar to what you're doing with somebody? It's like they have this false belief you're, you're rewriting it with them, or you're trying to tell a new story, or what does that last step look like?

Essentially, so when you— so, so the first part of the process is we understand what is the result that they want. So then when we actually go into the process, the last step is we code in that new experience, what they want. But essentially, when you're working with the subconscious, you, you just need to have its needs met at every step of the process to be able to have the new belief actually code into their subconscious. So the end part of it really is If you've healed every part of it, they've had the needs met, they feel loved, they feel safe, they feel seen, they feel everything in between that they needed in that moment, and, um, the, the belief changes. But what's even more amazing is it's the ripple effect. You know, if you've had some— if someone's had a fear of flying for 20 years and you remove that fear of flying, it also removes a lot of fear out of their system. So they show up different. You know, it is phenomenal.

Yeah.

So how do you do— I mean, I know this is your system, your process.

My secret, Russell.

But what does it look like? Give me, give me a glimpse. Like, is it, you know, because Because let's say that's the one, they've been struggling with this thing for their whole life, they're very afraid of flying. Like, how do you fulfill their needs? They find back they were scared since they were 5 years old.

So yeah, so basically everything is client-led, and then what we call the reflection— sorry, what we call the subconscious is the reflection. So you would be the client I'm talking to, but then when you go into, um, the memory, you— I mean, you can't sit like this, but usually you'd be sat like this.

I can't bend my arms, I'm stuck. This is never gonna work for me.

But Essentially, then I'm talking directly to the client's subconscious, and then we allow the subconscious to answer. So we don't project, and we use really clean language. Um, whereas, you know, yeah, the cleaner the language, the easier it is to code in. Whereas a lot of the time when you work with coaches, like, and I just want to step into my true authentic self, whereas really the terminology we'd use is, I just, I just want someone to see me, you know. So it's using clean languages. There's lots of different moving parts to it, but, um, one thing I've discovered is I've done a lot of stuff in belief for me is the thing that fixes everything because there's a solution with every problem that may pop up which other techniques I haven't discovered has.

Yeah, interesting. So most people— are you guys doing them as sessions or can people do these on them, on themselves?

Yes, on themselves. So, um, we teach people how to self-facilitate, then we teach people how to do one-to-one, and then I've just launched a group program where people can do one-to-many, which is really cool.

Yeah, that's really cool. Help you help more people at a time. Um, that's so cool. And then on the business side, we'll go there for a little bit before we kind of wrap, but when did you turn this into a business from something you were figuring out, learning, and doing to this is now your business?

Oh God, to be fair, so when Mike's dad, I took a year off work, embodied absolutely everything, and then when I returned back to work, this is actually when I got into your stuff, I've got a picture actually, I'll find it, and it's literally me in the garden figuring out all these secrets and everything after reading the book. I was like, oh, and literally what I found was, went back to work as a business coach. I'm just teaching people how to make money from not doing any ad spend. And man, I feel so sorry for those clients now. Like, that is a hard slog. Um, but I started to pull the bits of, like, bits of what I'd learned and bits of a technique and a process together. Um, and then my clients who use those techniques, they would get better results because they had more confidence. They show up different. They believed in what I was saying. They believed in themselves. So of course they're gonna have better results. And then I thought, right, and Oh, what happened then? Oh God, yeah. And then I had a little voice in my head saying, focus on transformation only, right? And I truly believe that this is a co-creation of something far greater than me because it does not make sense. Um, and this voice, like, focus on transformation, focus on transformation. But I felt scared, so it took me a full year to actually launch Belief Coding. And then the message was like, focus on transformation, and I launched it. And then, yeah, the rest is history. Um, but it's been the best thing I've ever done, and literally it's helped hundreds of thousands of people, which is amazing. So cool.

If someone wants to go deeper with you, where's the best place to go?

And, um, I would go on to my Instagram @belief_coding. That's plug. Thanks, Russell.

Yeah, there's the plug, there's the plug. They can go watch the master classes and everything, it's all there. Okay, now if you were to go on The Apprentice again, yeah, and all your belief coding is all fixed up, how would you win? Would it be—

I would want to win. Oh my God, 250? No way, I'm going for 10 mil. No, they get the 250 grand.

Yeah.

Okay, is this still on in the—

in—

yeah, yeah, it canceled way a long time ago back in America. We haven't watched it in like 10 years, so I don't know, I can't remember how it worked.

Every year, every year it's on, but the winner, they get £250,000, and then they are Lord Sugar's business partner. But man, no, I don't think I could be his, I don't think he'd like me much.

What does he do?

I don't know anything about him. He's got Amstrad, he's got Amstrad, so he does lots of different things, but he's like a big ad space and tech and things like that. But yeah, he's super scary. I wish I had believed Cody back then. I'd go into the boardroom just sweating profusely like, not today, Sugar.

I've had a couple friends who were on the Apprentice version we had here and stuff, and it's just fun hearing their stories about, yeah, same thing. Especially back then when it was brand new. Like one of my friends on season 1 when Trump was there and it was so scary for her and everything. And so it's, it's fun hearing the stories of, of, of the aftermath. So anyway, well, awesome. Glad you're here in Boise. Thanks for coming and hanging out and being part of the inner circle and sharing. And I hope people, you know, it's interesting in my world because most people come to me because they're trying to figure out marketing or business. And the reality is most of them just need to fix their mindset. Like that's, usually the bigger problem. Like, actually building a funnel, driving traffic, creating— like, all those things aren't that difficult when they're not stuck.

I think you're selling yourself short there. You are literally a genius.

So, well, thank you, I'll take that.

But on a serious note though, like, your stuff— so the first time I actually met Russell, I burst into tears trying to tell him that his stuff had changed my life and my business. But actually, the stuff that you teach in your books, you teach in your webinars, you teach your trainings, has legitimately transformed my life, like, and my business. And we, for one, would not be having the impact that we're having if it wasn't for your teachings.

Yeah, well, thank you. That means the world to me, so I appreciate that.

High five! Just joking.

All right, you're off the show. Cancel this episode.

Just kidding.

Well, I appreciate you. Thanks for hanging out. And, uh, @beliefCoding. Yeah, beliefCoding. Boom, there you go. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world.