The #1 Way To Stay Relevant For Decades

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson.

Hey everyone, so this will be a shorter one because I'm starting this halfway to the office, but I just had a thought, an inkling, an idea, something that I've wanted to share with you. I keep thinking about it, but I just keep forgetting and it just popped in my head, so I'm dropping it real quick now because I think it's It's really, really, really, really important. So I was in Kenya, Stu McLaren and I were sitting there and we were talking about just our pasts. Past, yeah, that's the right word. Anyway, we've been doing this for a long time. Like for me it's 12 or 13 years now. I don't know. It's weird 'cause I feel like I'm still just getting started and I, anyway, it's crazy. Like last night I had a bunch of my buddies over here wrestling. We were talking about our wrestling era, which was like, we got done like 12 or 13 years ago. Which is insane. That means there's been like 4 or 5 cycles of people that came through. Like Jordan Burroughs, for example, one of the greatest wrestlers in the world, was in high school when we were in college. Anyway, so it's just funny how old we actually are getting, which is crazy to me. But I think Stu and I have both been doing this for 12+ years, and we're talking about a lot of our friends in the past who were the giants and the icons at the time, and they were the ones that we were studying from and learning from and all sorts of stuff. And then we were talking about how all of them, for the most part, have disappeared. There's a couple that are still around in some fashion, but not like you— not like they should be. They had a leg up on all of us. But it's interesting, and I was like, I wonder why that happens? Because I don't want that to happen to me. I want to be relevant in another 10 years from now. I'm doing my best to try to keep things exciting and different. And one thing Stu said to me that I thought was really interesting, and I think he's right, he said, if you look at the the commonality between the people that are still relevant today and those who aren't, he said the one commonality, if you look at all of them, is their ability, not so much their ability, but their willingness, that's the right word, their willingness to learn from other people. She's like, Russell, I've seen your library. I just posted a picture on Facebook of like one, probably about a third of my library, and people are going crazy, 'cause it's like, it's insane, right? Like, I'm studying courses and books, and like, constantly learning from other people because like there's so many brilliant people out there and I'm like, I want to learn like all the nuggets that everyone's got because everyone's got different perspectives and views. And so I'm like studying all these people all the time even though like the fact that like we're doing pretty dang well, right? Um, but I'm obsessed and I keep studying and learning and like that's what's keeping us relevant and hot and on top of things because we're always focusing on that. And he said, you know, he said those other guys, like if you look at a lot of them, like they're, I don't know if prideful is the best word, but they're people who obviously figured things out early and knew a lot, but none of those guys who aren't around anymore are like studying, and none of them are going to events, some are reading books, some aren't buying courses anymore. They feel like they're above that, and because of that, they've become irrelevant in the market. And I'm sure that's true in most businesses. I look at actors or actresses or singers or songwriters or people that were the best in the world, and then a year later, you don't hear from them ever again. And it's, it's a big piece of that. I think sometimes we, we get so good at what we do that we get cocky, or we stop trying to learn and grow. And as soon as you do that, it's so fast, it's so easy to become irrelevant in any market. So it's, it's crazy. So what I would say is this: if you are struggling, or if you're doing well, it doesn't matter. You should be studying a lot from a lot of people because you're not above it. And if you think you're above it, that's when you you're gonna lose, and that's when guys like me who are obsessed with this business and obsessed with marketing, obsessed with becoming better every single day, are gonna eat your lunch. So, there you go. Go study something, go buy some courses, go download something on your iPod and just geek out and study because that's what's gonna keep you sharp. Alright, at the office, about to start Funnel Fridays. We're gonna talk about share funnels, so I gotta go, but I'll talk to you guys soon. Have an amazing day and go study and learn something today. Alright, bye. PS, my guess is that I'm preaching to the choir because you guys are listening to this podcast. You're probably geeking out with me right now. So I may be preaching to the choir, but don't forget that when you hit the top, it makes it hard sometimes to keep digging in. So keep on keeping on. All right, talk to you soon.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car, and I wanna make sure that you're plugging into everything that we're doing on a daily basis. And so make sure that every morning, you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out. You can also get links to all the transcripts of every single show we've done in the past. But then every night— well, not every night, but most every night— I also do a Periscope show called the Marketing Quickie Show, and it's really fun. You can go to Periscope and search my name, Russell Brunson, and subscribe, and every single night you'll get a notification. It'll kind of chirp on your phone, and you'll have me jump on there. And give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.