The $150K Periscope

Hey everyone, this is Russell Brunson and welcome to a rainy Marketing in Your Car.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson.

Hey everyone, hope you guys are doing awesome. I'm actually pretty happy right now that my voice is mostly here. I teach a Sunday school class and yesterday I couldn't even— I kept trying to talk and my voice was like peeking out. I guess I sounded like I was like a— as a 15-year-old teenage boy with my voice cracking all the time. So today it's doing alright. I've been up for a few hours. I already had lifting and wrestling practice, which was awesome and amazing. And now heading into the office for a little bit. But this week, yeah, Christmas week. And so I can't work too hard because I gotta play with my kids too. But I do have some big things that we gotta get out of the way and get done. But I wanted to share with you guys kind of a unique win that happened this weekend. That was, it was kind of unexpected and I hope that everyone starts funnel hacking this and copying it because it was really, really cool. So as you guys know and as I've been preaching for the last few months now, my thoughts on Periscope and Facebook mentions and all those kind of platforms, right? And we've been trying to slowly organically grow our audience and make it bigger and better each time. And so it's been pretty cool. And so last week Mike Filsaime was launching EverWebinar, which is an automated webinar platform. And it was kind of this weird thing, like we didn't want to promote it because like we have our own automated webinar platform, but he's also our number one affiliate and his software is really, really good. So it was kind of this thing, and finally we decided kind of last minute, like yeah, we're gonna help promote this, but we gotta do it in a way that's different and cool and help people understand like yes, ClickFunnels has automated webinar software, but this is kind of like if you want to really take that concept deep, the software does a lot more than what we offer, to be honest. So that's kind of what the promotion was. Promotion and made a really good bonus offer and it didn't sell very well. I think we sold like 30 the first day and it was like 10 the second day and then like 1 or 2 after that. I was just like, "Huh, well that sucks." But we kind of did what we, you know, we tried to help them out and I was just like, "Ah, it's not really working." I think the biggest problem they had is that they're selling automated webinar software and they didn't do a webinar to sell it, which I thought was kind of strange. So I thought, "I'm just going to do my own webinar because I think that's a better way to do it." I'm gonna do it. So like last Saturday, so a little over a week ago, I started scripting out a webinar and I had it on paper but I didn't actually get to the slides. Last weekend had been crazy, all these things I was trying to get done, so I never had time to do the webinar. And so comes Thursday and Mike's like, hey, you're in the lead but these other dudes are catching up to you and you should promote it again. I was like, oh crap, I was gonna do a webinar, I didn't. I was just like, I don't think anyone else is gonna buy based on how I was doing it. And then I had this epiphany It was like angels from heaven were singing and they said, why don't you do the Perfect Webinar live on Periscope and Facebook Mentions? And that way you don't have to create PowerPoint slides. I was like, sweet, because I know the pitch, I know what I wanted to put in there. And I was like, I don't think people are going to spend 90 minutes on a Periscope, but maybe I can do a condensed version. So I got out my whiteboard, I wrote out the one thing, wrote out the 3 secrets, and I slid the white— I have these cool whiteboards that slide over. So I slid it over and then the second whiteboard, I built out the stack. I had all the stack and then I got these white pieces of paper to kind of COVID up the stack and I covered it up. That was all my prep and then I opened up Periscope, opened up Facebook Mentions and I started talking and I did a 25-minute version live of the Perfect Webinar and it was awesome. I did it from the whiteboard and then I slid it over and I showed the stack and I pulled the papers off each one and did the whole thing exactly the way I show everyone. I scripted it out to go over the 3 core belief patterns and anyway, I followed it to a T and we did that. And what was crazy is, you know, I used the one, I'm using terminology from the Perfect Webinar Script, so if you don't have it yet, go to perfectwebinarsecrets.com and go get it, it's 5 bucks. Anyway, so I did the, I used the one thing as the title of my Periscope and my Facebook mention, which worked really good, we got a lot of people on, and then I did the whole pitch, and I think we ended up having, I think we had 3,000 people live between Periscope and Facebook mentions who saw me do the 25-minute pitch, which was crazy. Like how often do you get 3,000 people live on a webinar, let alone at the at the click of a button with no advance notice. And so I did that, I did that, and then as soon as it was done, John on my team started promoting the Facebook version because it was on Facebook, started blowing it up. And so within 3 days, I think we had 30,000 people had seen that video, which was crazy. And, but the crazier thing is that from that, we sold 160 copies the next day of EverWebinar, and the day after that we sold 78 more copies. It was crazy. We became the number one selling affiliate. My affiliate commissions jumped to well over $100,000 and I won a $50,000 prize. That's not counting rebills and stuff like that. When all is said and done, we made almost $200,000 off of one Periscope Facebook mention where I just used the perfect webinar. It was amazing. I hope you guys listen to that and I hope you guys take it to heart because it gives you the ability to split test or just to test really quick a webinar offer and see if it's going to work. I wish I would have done that. I wish I would have done that before I created some other webinars that didn't work. It would save me a lot of time. So my guess is you will see me over the next upcoming months once or twice a month probably doing a micro perfect webinar pitch on Periscope and Facebook Mentions because if you can make that much money that quick, why not just do it? And why not do it every once in a while? Anyway, that's kind of what happened. It's kind of fun. If you haven't seen it yet, if you go to blog.dotcomsecrets.com and That's where we store them all. Or if you go to marketingquickieshow.com, they'll be listed there too. I think the title is something like, "How to make an extra 7 figures next year using this webinar model." Or, "How to make at least 7 figures next year using this proven webinar model." Or something like that. So if you search for that, you can see the video to see me do the pitch and all that kind of stuff. It was crazy. And then this is the best part. For those of you guys who know anything about biohacking or doing weird stuff to try to increase your awesomeness, One of the coolest biohacking things you can do is a cryotherapy unit. Tony Robbins has one in his house. Dave Asprey's got one in his house. And then usually most people have to go and travel to go find one. So there's one dude in Boise that's got one at his clinic. And so I've always wanted one and I've been begging my wife and she keeps telling me no because it's ridiculous and it's way more money than you should spend on something stupid like that. And then our house is like not— I don't really have an ideal spot in our house. I kind of do but anyway. So the affiliate prize was $50,000 towards the BMW of your choice and I don't really want a BMW. I want a cryo unit which happens to be exactly $50,000. I emailed Phil Simm. I'm like, "Hey man, if I win, can you buy me a cryo unit instead of a cryo chamber, whatever you call it, instead of a BMW?" He said yes. I actually won a cryo unit from doing the Perfect Webinar on a thing which is freaking amazing. Now, I just got to convince my wife that I need to remodel one of our bathrooms and turn it into a cryo chamber. That's the next challenge. If I can close that deal, I will have one in my house. Anyway, I'm kind of excited as you can tell. My voice, as you can hear, is starting to fall away. You guys made it to the end of this. I apologize, my voice is going, but I hope that gives you an idea. Don't forget, you guys, there's a lot of ways you can pitch. This whole game is about building audiences and then figuring out how to convert those people. I feel like we stumbled upon something really cool with growing audiences like we've been doing and then using this as a mechanism to convert those people into sales. Pretty exciting. Hope you guys get some value from this and hope you guys try it. If you try it, let me know. Tag, like post the video on Facebook afterwards and tag me and I'll check it out. I want to see it. We have to think of a cool name. Should we call it the Perfect Periscope or the Perfect Blab or the Perfect— I don't know. We'll figure out a cool name for it for anyone else who does it. Anyway, there you go, you guys. Hope you guys can use that. If you're ever in Boise and you want to come to my cryo unit or my cryo chamber, if I have it, you're welcome to come. I'm just joking. My wife probably wouldn't want you to come to my house. Not because it's you, just because it's these weird people on the internet. You know what I mean? Anyway, I'm going to stop before I get in any trouble. Appreciate you guys. Have an amazing day and we'll talk to you guys all again soon. Bye!