The #2 Way To Grow A Business

Welcome to Marketing Your Car, the podcast for funnel hackers everywhere. You're now part of a small group of underground entrepreneurs who are trying to change the world through the products and the services that we believe in. But because we don't rely on venture capitalists, we don't have financial safety nets, so we have to do things differently. We have to do things smarter. We do that through an art and a science we call funnel hacking. This podcast will give you a glimpse at the daily life of a funnel hacker, so let's get started. Good morning everybody, this is Russell and guess what today is? Today's my birthday. I'm an old man and everyone's like, take a day to yourself and I will be but first, what good is a birthday if you can't use it as a way to sell a whole bunch of stuff, right? Come on now. So I'm heading to the office for the next 2 hours because we've got a cool promotion happening and I want to explain the what and the why to you guys so you can see what's happening behind the scenes. Alright, so, How do I start this? Let's see. So when I was first learning marketing and all this excitingness, man, almost 14 years ago now, and it's fun 'cause I was learning all these things and I thought they were so cool but I didn't know how to use them. And now it's like I have this cool chance to start using everything. So Jay Abraham said there's only 3 ways to grow a business. Way number 1, get more customers. Way number 2, get those customers to buy more. Way number 3, get those customers to buy more often, right? So for me, the first 2 or 3 years of my business was all about number 1, get more customers. The deal is, I'm not trying to get more customers. In fact, I'm trying to get a lot more customers, but the primary focus of our business for a long time was way number 1, get more customers. Now as we're moving into 2 and a half years, we're moving on 3, one of our big conscious decisions is like, okay, everything's working well. We're still getting a lot of new customers, but that's under control. It's working, it's growing. The way number 2 now is to get these customers to buy more. Getting them to buy more, then getting them to buy more often. Those are the 3 ways. And so, whoa, I'm driving to my office and there's school buses coming, all these kids are running out to the street. Alright, sorry, just gotta make sure I don't hit any little kid. Aw, they're so cute. Alright, so that's our focus. And so for us it's like, well how do we get our customers to spend more on everything we're doing? Obviously more often is us creating more courses and products and things to get them to buy more often. So that's always kind of in the mix as well, but it's not the core. What's the core thing of ours? Right now the core thing is number 2, is getting them to spend more. And so, for us it's all about ascension now, right? And so for those of you guys who were at Funnel Hacking Live, you saw when I did the follow-up funnel presentation, what was the strategy behind that do you think? Outside of just it was really, really fun and we gotta make fun of Infusionsoft and, or Confusionsoft and low-key pages and we gotta take some swings at the dictator to try to topple the dictator like I talked about yesterday. Which was really fun. But the main thing was, We're trying to, well there's a lot of things, if you watch the presentation there are a lot of subtle importance. One is to cause a seed of doubt in any other system besides ours. Number 2 is to show people that email autoresponders are the past and the new opportunity is follow-up funnels. To show them that we are the only people that control the funnels there for all the stuff that we're doing in ActionX, we're the only company that can do that. We're trying to do a whole bunch of things but when all said and done, the real major goal of That entire presentation was to get people to start spending more, to ascend, to move from our $97 a month plan to our $297 a month plan. Now if you looked at the last 2 and a half years, the $97 a month plan's made us way more money just because the volume of people. I think we're at 33,000 active members we passed this week. And so the majority of them obviously are paying $97. In fact, I think it's about 10% are at the $297 level. And so the goal is like getting that 10% to 20, then 20 to 30, and like getting people to spend more, right? Ram, 101. Rule number 2, get them to spend more. And so that's what this whole presentation is about. So we did it at the Funnel Hacking Live, I think most of you guys who were there saw it, and it went crazy and we made a special offer for everyone who went all in to go and they can upgrade and when they do they got a shirt that says We Are Not Confusionsoft, they got stickers that say I Build Funnels, they got temporary tattoos, they got Funnel Hacker stickers and they got 15 follow-up funnels, share funnels into their account, like a really good offer, right? And all they do is upgrade. And what's cool is we did it all on their phones. We had someone at the very beginning of my presentation, had everyone hold their phone and log into their ClickFunnels account on their phone. And then when they got to the end of the pitch, I said, "Hold up your phone again and go to imallin.com on your phone." They go to imallin.com and then what happens is there's a button that says, "Click here to see if you're all in." They click there and if they're not all in, they saw a picture of Macaulay Culkin from Home Alone slapping his face saying, "Ah, you're not in! Click here to upgrade." And they click a button, upgrade, and it would automatically upgrade them from $97 a month to $297. If they were all in, then take them to a page saying congratulations, you're all in, and then here's a whole bunch of really cool stuff. And so, excuse me, that was basically the offer, and we got the majority of the room to go all in and to upgrade and to become full members of our culture, right? And it was awesome. And so today, for my birthday, what we're doing is we're streaming that live for the entire world, that presentation. We're gonna try to get everybody to go all in. In fact, this month, Even without this promotion, I think this month will be the first month that our $297 a month members are worth more to us than the $97 a month. And it's still, it's a fraction of percentage, but each member's worth 3 times as much to us. Excuse me. So I think maybe it's after this promo. Anyway, we're getting close to crossing that, which is one of our big goals, obviously. And so today what we're doing is we scheduled a Facebook Live on my birthday, starting in 15, 25 minutes from right now. And in fact, I'm in the office, sitting in the front car telling you guys this. I'm getting excited to go in there and get this all kicked off. Basically, we've been promoting. Facebook Live lets you schedule events now. So you schedule and you promote and people can go and they can subscribe to the event. And I don't know exactly what happens. I'm assuming that Facebook like texts you or Facebook Messenger or something and lets you know when it's going live, I hope. So that's kinda the plan. So we promoted hard yesterday. I did a Facebook Live pushing the pre-Facebook Live. I sent emails, like everything trying to get people to subscribe subscribe. Only thing is it doesn't show you how many people have subscribed unfortunately, but anyway, we'll figure that out. And then I'm going live and then what's gonna happen, I'm gonna go on the first, and we're using, I think it's called OBS, it's some new Facebook Live software. So basically, we'll have a camera and I'll be talking for 10 or 15 minutes first and then I'm gonna just click play and we'll play the actual video from the live event so they'll get the whole same energy and emotion, everything of us on stage, and then at the end I'll come back on and make a special offer and push everyone to, to go all in. In fact, if you're listening to this, you wanna go on and go to imallin.com. Isn't that a cool domain name? We had to pay a pretty penny for it, but imallin.com, which is pretty cool. And then everyone can ascend and upgrade. But I recommend watching the Follow Up Funnels presentation. In fact, if you wanna just see the presentation, I also posted on followupfunnels.com, just so you can go there and you can actually watch it if you missed this or you wanna watch it in the future. Watch the presentation, you'll see how I did it, you'll see all the subtleties of what I did and why I did, how we're, We're kinda creating us versus them. How we're getting people to want to upgrade. We're causing seeded doubts in all other options beside us. We're showing, again, it's not an improvement offer. Like notice how we structure it. It's not improvement, it's all about new opportunity. Anyway, there's a lot of cool things we've been through. I was really proud of the presentation and I think that even if you don't go all in, which would be insane not to, but even if you don't, you'll learn a lot from watching the presentation and seeing what's possible. So that's the game plan. Anyway, I'm gonna go in there, I'm gonna test it out and hopefully we'll get half our members to go all in today and to ascend up and I'm excited, it's gonna be a lot of fun and that's all I got. So appreciate you guys and I'm gonna jump in here and go live for my birthday and then when I'm done, my wife and I are going on a hot date and I'm done for the rest of the day and then I'm gonna pick my kids from school and we're gonna go goof off and eat some junk food and it's gonna be amazing and then I gotta do Scouts tonight. Oh, Scout leader. Anyway, this'll be fun. So that's my plan today. All you guys have a good, celebrate my birthday fun, come hang out with us, come watch our stuff, and we'll talk to you guys all again soon. Bye everybody! Thanks so much for listening, we hope you enjoyed the behind the scenes look at our funnel hacking projects. You can also watch the Funnel Hacker online reality show and watch us build and launch funnels live at www.funnelhacker.tv. If you'd like to come hang out with your fellow funnel hackers, come join our Facebook group at www.projectfunnelhacker.com. At ClickFunnels.com. Oh yeah, and don't forget, you can get a free MP3 player with the first 257 episodes preloaded at MarketingInYourCar.com. Join us next time, and remember, you're just one funnel away from your dreams.