The Aftermath Of The Hack-A-Thon

Hey everyone, this is Russell Brunson and welcome to the aftermath of the 24-hour hackathon.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson.

Hey everyone, so we did it. Last you heard from me, we were about to embark upon a journey of 24 hours to build out 3 funnels and record an entire info product. And I tell you what, it was crazy and it was fun and it was intense. It was a whole bunch of things wrapped into one. Most of all, it was an amazing memory that I will share with those guys that we hung out with for the rest of my life. And so it was super cool. It's funny how like some things took longer, some things took shorter, but some things took way longer than you thought, you know? So we got there first, got everything set up, started the cameras rolling, and boom, started counting the clock. Okay, 24 starts right now. We started moving forward, excuse me, on actually, on the whole process. First hour talking about strategy for the 3 funnels, giving them assignments, then broke, we all went everywhere. I then sat down and hand-sketched out a perfect webinar for this new product we were creating, and I opened my record, this voice recorder, and I recorded a 20-minute sales video, and then handed it off to Levi, he transcribed the whole thing into like an actual sales letter, and then Vince Palco and his team Team started hand sketching out the whole videos. Then we headed to different locations to film stuff and on and on we went filming and filming was supposed to be done by 3:00. We didn't get back to the office till 6:00 and then at 6:00 we started working on building the funnels and recording the upsell videos and the downsell videos and the other pages and then designing the funnels and getting the videos. It was crazy. I remember like we were working, it was like 12 hours left and like 10 hours left and 8 hours left and 4 hours left and then 1, you know, and it got down to the very last second and literally We were uploading videos and the last video got uploaded with like 3 or 4 minutes before 8 o'clock. Then we threw all the pages in the funnels and then I Snapchatted with 2 minutes to go saying we did it and then my timer went off on my phone and it was crazy. And then we put up on the big screen and we showed the 3 funnels and the product and showed everything that was done. Now obviously there's still some things that need to be cleaned up a little bit, some lipstick and rouge just to kinda clean things up as a whole. But with that said, like what we were able to accomplish in 24 hours is insane. It kind of showed me that, because I look at each of those funnels, they should each be in and of themselves a million-dollar a year funnel. Otherwise, what's the point of building one, right? And I feel like each of those could, and I'm like, we basically spent 24 hours, and in that time we launched 3 million-dollar companies. That's crazy. And it all came down to just a couple key tools we had to understand. We had to understand the strategy on building good sales funnels. If you don't know that yet, go read my book, DotCom Secrets. That was number 1. Number 2 is how to write good copy. If you don't know how to do that yet, go get Funnel Scripts and study good copywriters. And number 3 is how to create a really good offer. And I'm not sure who teaches that good. Todd Brown does a really good job teaching that actually. In fact, I think he's gonna be speaking at the next Funnel Hacking Live about offer creation, which is something I'm really excited to go deeper with. But it comes down to a couple things. Creating offers, writing copy, strategy behind the funnels, and then driving traffic traffic, and if you can master 1 or 2 or 3 or 4 of those skills, you don't even need to be good at all of them, you can become good at one of them and find people that are good at the other ones and partner with them. I honestly believe that you get the right offer, it's not hard to launch a million-dollar funnel. And before we'd say in a month or a year or a quarter, and now I believe you can do that in a week or a day if you have the right energy and focus. So that should get you guys inspired. I remember one time hearing Gary Halbert say that you're one sales letter away from being financially independent for the rest of your life. One sales letter can make you rich. It's interesting to think about that. I've had times in my life where I was broke, like on the brink of financial ruin, and I did a webinar and it saved me. It's true. One good pitch, one good offer, one good sales letter can transform your life. What that means is you got to go out there and start swinging the bat a lot. I did an interview with Trey Llewellyn a couple weeks ago and he showed me one of his funnels that did $20 million last year and as a company I think he did $30 million, like crazy. And what's funny is I interviewed Trey almost a year before that when he was having a little bit of success, it wasn't at all like that. And Trey told me, he's like, I have a goal to launch a funnel every single week. I was like, really? He said, yep, that's my goal. Once a week I'm launching a funnel. I'm like, dude, that's a good goal. I want that goal to be mine as well. And he did, he launched a funnel every single week and within a couple months, guess what happened? One of those funnels he rolled out hit, and it hit huge, to the tune of $20 million plus. And so understand that this business is all about creating and making offers and putting them out there and not being attached to the outcome, because sometimes people don't want them, and sometimes the market doesn't care, and sometimes you hit one on the head. And in the interim, what's nice is you're gonna hit a lot of singles and doubles, you make some money along the way. But every once in a while you get one that just boom, goes, you know, breaks through the park. And so that's kind of the game. And hopefully ClickFunnels as a tool has made that process easier so you don't have to spend, you know, 6 months or a year or longer to build a funnel and get it out there. Now you can just do it. And you can do it in a day if you, if you're intense. You can do it in a week if you're serious. You can do it in a month if you have some desire. And, uh, but you can do it.

And the tools are in your hands now.

And hopefully Hopefully this hackathon is proving that for you and giving you some inspiration and hope, 'cause I know it's possible. With that said, I'm almost home. I'm really tired, really tired. Tonight we got the Profit party. I think I told you before, we rented out a theater and we got 200 people here in Boise all coming to watch The Profit with us, and it's gonna be insane. I'm so excited. And then after The Profit, for those who are in Boise, we're gonna be showing the first episode of Funnel Hacker TV, hopefully, if Brandon is able to get it done, so I'm crossing my fingers. And then, And with that said, oh, and then the last thing is that we have a whole bunch of people around the country and around the world doing Funnel Hacking parties. Funnel Hacker, the profit party, which is so cool. Oh, and I'm about to drive by our new office, actually, right up here on the corner. We signed our new office and got the keys yesterday too. So while we were in the hackathon, Brent came in and handed me my keys. So cool. So fun stuff's happening. It was all about you guys putting things out there, making offers, creating offers, driving traffic, testing things, putting out, and just keep doing that. And if you do that a lot and you just do it fast and you become good at it, you'll hit singles and doubles and you'll strike out You're gonna strike out a bunch of times, but every once in a while you have one that hits it big. And so, get good at the process. Get good at trying and doing it. And that's it for today, you guys. Appreciate you all. I'm gonna get some sleep. And hopefully you're watching The Profit tonight, depending on when you get this. And that's all I got. Talk to you guys all soon.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Mark in Your Car. And I wanna make sure that you're plugging into everything that we're doing on a daily basis. And so make sure that every morning, You're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list to make sure you get email notifications when new episodes come out. You can also get links to all the transcripts of every single show we've done in the past. But then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope and search my name, Russell Brunson, and subscribe. And every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there. And give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or, maybe even and, say and/or, you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.