The Future of the E-commerce Revolution Inside ClickFunnels

What's up everybody, it's Russell Brunson. Welcome back to the Marketing Secrets Podcast. I have another FHL preview show for you guys today. I hope you enjoyed the last one, the last episode that we did the preview show. You had a chance to hear from Richmond Dean on tiny challenges, as well as Pace Morby about building community. I got some other exciting things for you guys as well. As you guys know, one of the big updates in the brand new ClickFunnels is we've been working on our e-commerce engine and it is insane. We can do stores now, you can do e-commerce stuff, you can do sizes and all the shipping and all the cool stuff you want in an e-commerce store. And it's powerful. In fact, we're launching a new t-shirt company, we're launching a whole bunch of other e-commerce e-commerce products, and so, in fact, we just announced a brand new partnership we are doing with a company called Zendrop. We're literally logging your ClickFunnels account, add Zendrop, and you have access to like over a million products. You click a couple buttons, they add it to your ClickFunnels store or your funnel, and you start dropshipping in real time. It is insane. I'm gonna be doing a whole webinar and a challenge and a whole bunch of stuff around this, 'cause it's literally gonna change the entire industry for me and for you and for everybody. But for right now, this episode I just wanted to go deep and share some, some information from people who at this year's Funnel Hacking Live are gonna be talking about e-commerce. You'll notice this year's FHL's kind of interesting. Half the speakers are e-commerce, half are info product and expert, kind of going back and forth at each side for both business models. So if you've been to Funnel Hacking Live in the past, you're like, I wanna learn more about e-commerce, how to grow and scale an e-commerce business, this year you're in luck, 'cause half the speakers are literally talking about that. And so during this podcast interview, you're gonna hear two preview shows. One is with Trey Lewellen. Trey is the number one e-commerce seller on the ClickFunnels platform. He is one of the co-trainers in One Funnel Away Challenge, just me and him. I'm teaching the expert path, he teaches the e-com path, and Trey is brilliant, one of my favorite marketing minds of all time. He was like ClickFunnels account number like 3 or 5 or something crazy like that, and he's been doing this for a long time. So he's gonna be showing you guys during this preview how he is building e-commerce funnels, and then at Funnel Hacking Live, he's gonna go really deep and show you guys behind the scenes everything he's doing, and it's gonna blow your mind. So that's number 1. And number 2, Alison Prince is gonna come speak. A lot of you guys don't know, a lot of you guys see Alison and she's got some really cool challenges, teach people e-commerce, but what most people know is she has literally made, what, 7, 8, over 9 figures selling physical products on the internet. There are very few human beings who have ever done that. She's done that and she's like nonchalantly just like drops it in casual conversation, doesn't brag about it, but she is one of the most talented people I've ever met in my entire life. And so, she's speaking at Funnel Hacking Live this year teaching us how she creates products, physical products to sell, and they're simple things like a block of wood or a french fry holder, and that's like, it doesn't make any sense, but during the preview show she actually talks about that, so you guys will get a glimpse of what that actually looks like, and then during Funnel Hacking Live this year, she's gonna go deep on it, it's gonna be a lot of fun. So, that's the game plan. If you don't have your tickets yet to Funnel Hacking Live, I hope you heard the announcement in the news, is that we are doing a really special offer pricing right now for you guys on the podcast, where basically, you can go to funnelhackinglive.com, put your credit card in, and we won't bill you anything. And then you can have a chance to go through the entire Funnel Hacking Live, the 3.5 days of the event, and then when it's over, you decide if it's worth it or not. If it's worth it for you, we'll bill your credit card for under $200, And if you're like, ah, that wasn't worth it for me, you let me know and we will not bill your credit card. So you have a chance to literally sample Funnel Hacking Live and then pay for it afterwards if you love it. Like, how crazy is that? Nobody's ever done that before. Most people can't do that 'cause most of their stuff's not that good, but I know that Funnel Hacking Live will blow your mind. And so again, you go to funnelhackinglive.com right now, you can go put a credit card in, you don't pay anything, and then when the event's over, then you let us know if it's worth it. It's kinda like going to a movie and like, I'm gonna watch the movie first and then if it's worth it, I'll buy a ticket. Or going to a restaurant, eating the entire dinner, then afterwards you're like, that food was pretty good, I'm gonna pay for that. Or if you're like, that was not that good. You don't have to pay for it, right? Same thing's happening now. Let us serve you first, prove this stuff has worked. And so if you want to get your tickets to this year's Funnel Hacking Live, if you don't have them yet, go to funnelhackinglive.com and go get your tickets. Alright, with that said, this is our next preview episode. You're gonna have a chance right now to hear from Trey Lewellen and then Alison Prince, both talking from their different perspectives on how to use e-commerce to grow a business using ClickFunnels. I hope you guys enjoy this episode, it's a lot of fun. With that said, I'm gonna pass it over to Trey and Alison, teach you guys some really cool stuff about e-commerce. In the last decade, I went from being a startup entrepreneur to selling over $1 billion of my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.

Hello.

Man, I'm so excited to have you speaking this year at SPOTiQ. I think this is your third time, fourth time speaking? You spoke the very first one in Vegas, and then it was like, I think number 3.

I think it's my second. I think it's really my second. Possibly.

No, I know 2 for sure.

You know 2 for sure? Okay, then this is my third. Okay. The first was great, the second was obviously so good that—

Obviously memorable.

Yeah. And then the, and now we're back, so I'm excited.

So cool. Well, I'm excited because, you know, me and you were talking, I don't even know, 6, 7 months ago, and I was showing you guys, just showing you kind of like what we're doing in ClickFunnels e-commerce and stuff like that. And then you kind of proposed the idea of like, what if we, like what if you came back, start training all the ClickFunnels people on ecommerce funnels. And it's been cool, as hopefully everyone in the community knows, like we launched the new One Funnel Away Challenge. Inside there's two tracks. There's me teaching the expert business and you're teaching the ecommerce business. And it's been fun because the feedback has been insane because there's a whole 10-day challenge everyone can go through. And then after that, like you've been going, like me and you both have been going live every single week. You're going live every single week answering questions and the feedback, people have been going crazy. Like our community's in love with you. Like, they're like, Trey's the best. Of course, you have to speak for Lucky Live. Like, you're the face of e-commerce now, which is exciting.

Let's go. We'll take it.

So, retell us the story, the shorter version. There's a long version, but when you got started in ClickFunnels, you were trying to do a bunch of stuff, and then after a bunch of funnels, one blew up. You tell kind of that story because I think, you know, I tell people this concept like you're one funnel away all the time, but like, you literally weren't. You tried a bunch, then one just exploded. I want people to hear that story because it's so powerful.

Yep. Um, so that funnel, uh, we can go directly into it. So basically that was a flashlight funnel. And a little show and tell for you right there. Basically, yeah, this is the— this is the flashlight. So we had 100 of them in my closet and we were working from home and I tripped over one day because I wanted to go fly remote control airplanes. And I was like, ah, we need to sell these stupid things. And so, uh, why did you have initially—

were you trying to sell them prior or you just had—

yeah, yeah, we were trying to sell them prior through, uh, this guy was going to build us a website and he charged us $10 grand back then. That's 10 years ago. And still, we went to run it and it didn't even work. And it was like, wow. And then Kim Doyle was actually the one who referred me to ClickFunnels. She's like, hey, Russell Brunson. I was like, who's that? She's like, he's a great guy, he's building this software, you need to check it out. And so I went to clickfunnels.com, beautiful website, signed up. Who knew? I was like the third guy, you know, Kim, you. Oh, freaking hilarious. And so, um, but I didn't know. I'm just sitting back there hoping to make money, right? Um, and so anyways, yeah, I, I built an ugly, ugly, ugly— if we're talking ugly, this is like, uh, ugly, uh, funnel. And it was a one-pager, and it was to sell this flashlight for $12.95 because we bought them for like $5, I think. And, um, I don't know if we sent an email or if we ran into Facebook. I don't know what we did, but we sold 100 within like 3 days, 3 or 4 days. And so we got rid of the box. And I was like, and that box had been there for 2 years. And I remember being like, I think we should buy some more flashlights. And we're like, ah, I mean, we're kind of selling them, so let's try it. Well, the question is, is well, how much is it on Amazon? Amazon sells these for $5, right? And we were selling for $12.95, so we're already like twice as much as Amazon. And I remember talking to ClickBank at the time, 'cause they wanted to take our ClickFunnels account and put it on ClickBank. And I remember talking to Nick Coates, who was kind of like the guy there at the time, and he's like, dude, you should try selling it for like $26. I was like, man, going from $12 to $26, are you sure? He's like, dude, I don't know what— for whatever reason, it, you know, goes to $26. Sometimes some things work. I was like, all right, let's try it. So $26, people bought it just as, just as much as they bought it when it was $12. I was like, holy cow. And I'm like, well, I wonder if that'll work again. So we started raising $36, $46, $56. We got that bad boy up to $56 for this flashlight that we're buying them from, you know, Chi Chi, uh, for like $3, and they're listed on Amazon for $5, but people were buying them from us at $56. And, um, yeah, we did like, uh, $30 million selling that flashlight, just, just one product, right, of just getting, getting at it.

In what period of time? It was a very short period of time. That's what's so crazy about it.

Oh yeah, like 2 and a half months. 2 and a half months.

Do you remember, like, how the volume— how many flashlights you sold?

Uh, I mean, I would just take 30 million divided by 56. What's that? 30 million, how many zeros? That's a lot of zeros. 56, that was, uh, a little over 500,000 units.

That is insane. You probably had a whole production in China, just people cranking out flashlights for you anyway.

Yeah, we had 2 factories just zinging, zinging, and they they put them in these big boxes and they wrapped them with like this net, this green net. And so it's just, it was a mess. It was a mess getting them in and figuring out all the logistics. And like, you just don't know when something like that's going to take, and you realize that systems are really important to have. And, um, actually, actually went to, uh, what's that place in Las Vegas that we go to? The, um, the Pirate's Cove. We went to Pirate's Cove, and I remember Alex being like, uh, dude, you're a $30 million racehorse. And I was like, whoa, that was a really cool mind shift for me because instead of looking at, you know, all the things we went through and the victories and the non-victories and the pain, when he said that, I was like, that's really, really great. And it landed really well because I received a $30 million education how to go build a $100 million company, right? And that was, that was powerful. And I wouldn't have been able to do it without ClickFunnels. Like, yeah, that made it happen.

Oh, cool.

Someone's asking like, why did you stop at $30 million? The answer, you should actually go listen to my podcast 'cause I interviewed Trey on this, like the ups and downs. Imagine going from $0 to $30 million in sales in 2 and a half months. Like imagine the hiring and the firing and the chaos and the shipments and the logistics. Like it burned to the ground a little bit from too much success. And so it's worth listening to the interview. We won't talk about it right now 'cause it's crazy. But the cool thing is that you got $30 million education. And since then now he does funnel after funnel after funnel. And what's cool is like Trey's got such a cool way. In fact, those of you guys who are in the One Funnel Away Challenge E-Com Edition, you've seen like the process of how he does things. But it's cool because you've done it so many times and I don't want to share all your funnels and stuff, but we tell the story about the butter knife. I can't remember the name of it.

This one?

Yeah, there it is.

You've got all the products right there.

I like, I like, I like.

Where'd you come up with this idea? Where'd you come up with the butter, what's it called? Better Butter?

This is the Better Butter Spreader. This is the Better Butter Spreader. And so, uh, this one, this one, this is a sweet, sweet little gig right here. Uh, but I had that one kind of— I think, I think I saw it on Facebook. I saw, saw somebody, you know, advertising on Facebook, and I was like, oh, that's a really— but they weren't doing it right, you know? It's like someone has a good idea but they don't know how to market it. And I was like, man, that's a really cool product. So I went and grabbed a few, tested them out, and came up with a clever name, a marketing way, and just, you know, built a nice sales page around it. And really, the image— there's one image that makes that thing sell, and it's like this image with like, uh, bread and butter and then this, this like string cheese coming out of the, out of the, out of the knife, uh, coming across the butter stick. And that's the image that sells the, uh, the product. And that kind of— that comes from my uncle, where he gave me this really good thing to know. And he goes, presentation, presentation without demonstration is just conversation. So without presenting or demonstrating— sorry, without, without demonstrating your product, you're just having a conversation. We're just talking right now, you know, like we can talk about BetterButter Spreads all day long, but until I demonstrate it for you, that's when the real sale happens. And that's with our— in our sales phone, in the OFA training, we talk about demonstrating, you know, your product and making sure that the user on the other side sees how they can use it themselves and how it can, like, you know, better their life. So cool.

What other e-commerce products you have on your desk right in front of you? Oh, I got that one too! I bought that from you.

This was a cool one. So this, we did like, uh, I think around 3— a little under 3 million on, on this. So this is a, uh, a beautiful Christmas ornament. This worked really well because it was a mockery of COVID And so basically, yeah, 2020. So basically it's a little Santa hat and then people will write their names on the, on the hat, like Julie, Steven, you know, whatever, mask. And then because we all had to wear masks, who forgot that? And then you got 2020 with the toilet paper because obviously, you know, people run out of toilet paper. And then hand sanitizer because that was out of stock. And then we had like the little The little COVID, see the little COVID ring right here? See that, did you? That right there?

There's the virus right there.

So we sold, you know, 1 head, 2 head, 3 head, 4 head, 5, 6. And like that was going really great. That went really, really well. We buy these, I think we bought these for like 60 cents, 40 cents, maybe landed. They're like, they're bendable, so they're plastic, but so they don't break. And we sold them for $12.95. $12.95. Then, uh, Ty Lopez calls us and he's like, I want to sell those on, uh, Linen Things. And so then we start selling to him. They're selling them for $16.95. They sold just as many units as we sold with all of our traffic. So they double— they literally doubled our sales by just connecting ourselves with them. I mean, it's absolutely incredible of what we're able to do.

So then anyways, this episode is brought to you by Indeed. Stop waiting around for the perfect candidate. Instead, use Indeed Sponsored Jobs to find the right people with the right skills fast. It's a simple way to make sure your listing is the first candidate to see. According to Indeed data, Sponsored Jobs have 4 times more applicants than non-sponsored jobs. So go build your dream team today with Indeed. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. This episode is brought to you by Nespresso. Introducing VertuoUp, the latest in a long line of innovation from Nespresso. It's innovation you can touch, sense, and taste in every single cup. With a 3-second start, easy open lever, and dedicated brew over ice button, it's even easier to enjoy your coffee your way. Sip for yourself. Shop Vertuo Up exclusively at Nespresso.com.

This is how you win with product sales, is you listen to your customer. How crazy is that? So in the comments, kind of like what you guys are doing right now, you know, like we're watching the feed, I would watch the comments and look at what people are asking for. And so someone's like, oh, I love it, but it doesn't have a dog because like a dog, that's my child, right? Or it doesn't have a kitty cat. Like, that's my kid. And so I was like, oh, I guess we got to get dogs and cats. And so what we did was— I want to call it like an invisible order bump because we made it a selection when choosing how many of these they wanted. And this is crazy, I don't even know if you know this stat, but it was 102% take rate per order. So basically, I've never seen that. It wasn't auto-checked, it wasn't like, you know, already in their cart. Like, they were selecting this. So they might buy, like, you know, 3 ornaments, but then they'd add 1 dog. So every order, a dog and a cat, or, or one or the other, was going out. And that added— we sold those for, uh, I think $3.95 or $4.95, but they cost us like 10 cents. And they're like this little pin. So, so the pin goes through it, back, pops it in, and attaches itself. So they could have like 12 dogs on here. If they wanted to, right?

Someone said they have a llama. Could you get a llama on there too?

That's what happened. That's what happened is people were like, do you guys got chickens? Do you have llamas? And I'm like, okay, we're getting like really extreme, like really niched out. Like, I thought dogs and cats was good enough, but now we're in the chicken— we're in the farm, farm niche, you know? And then, and then it was like there was all kinds of different things that, you know, people wanted that was just like, that's a little far. But, you know, we did, we did $3 mil with it, and, um, it was a great product. That, that worked out really well for us.

You know, it worked for a season and then it was gone. Like, yeah, right.

Sometimes that, that was a, that was a flash in the pan, you know. Like, it's only gonna— you only know that's gonna last until the end of December and then pretty much you're out, you know.

But, um, it's a good Christmas present for you and your family.

So, but that's, dude, that's what's crazy though, is to think like, okay, this, this flashlight, which is a $5 flashlight is a $30 million flashlight, right? This ornament, which is a, I don't know, 40-cent item, it's a $3 million Christmas ornament, you know? So like when we're walking around and looking at products, um, it's kind of somewhat surreal to think like, oh man, that, that product right there, that could make me $3 million, or that product right there could make me $6 million just by selling a lot, a lot of those to a lot of people. And you know making, making, making the best of it. Or the Better Brush Sprayer. I don't know what the numbers on this one is, but, um, that one's done really well too. So cool.

So it's cool, man. Let's talk about this one.

Yeah, let's go. I always take more time than I'm allowed, and I love it.

We got 8 minutes, so we gotta be off.

So this one, we're done. All right, well, we'll talk about that one on the, on the, on the next one, dude.

I think it's awesome. So, um, so this year's Funnel Hacking Live, obviously you're gonna come because There's a lot of people who talk about e-commerce, but I think you got the most fascinating business model 'cause you're finding these little things, you create the funnels, you have a very specific way you create the funnels, design them for maximum like cart value, order value, every single one. And it's just like, I love watching what you do all the time. It's been fun watching just the One Funnel Away Challenge and watch you doing it. But I'm pumped to have you come to Funnel Hacking Live to kind of show people how to do this, how to find the products, how to create them. So I guess my question for you is like, what are you gonna be talking about Funnel Hacking Live this year? Do you know for sure? You still kind of putting it all together.

Dude, I'm putting it together right now. One thing that I was going to think about doing was how we find winning products. I think that would be a pretty stellar—

That's my question a lot. People are like, how do you find these products? Where do you buy them from? How would you have known that?

How would you find it? I think that'd be good. I think another thing though, dude, I told this to— I was talking to a couple of people. Russell's such a great interviewer. I would almost be up to— having you and me just there. And you're like, it's not Trey's speech, it's whatever Russell pulls out of me. And, and that's the speech. Because like every time we do a call or a podcast and, you know, like I, I go into it like, oh, I hope this goes well. And then I leave, I'm like, damn, that was like really good. You know, it's just you're a great interviewer. Like you're just so good at asking really great questions and you pull the things out of me that I'm like, oh yeah, I should tell them that. You know, so I don't know, maybe we should take a vote.

Yeah, who's about— who wants Trey to prepare something? Who wants me to work hard and prepare something on my side?

Yeah, I'll put more on your plate. That's, that's what we should do here, right?

It's gonna be awesome. Okay, well, as you know, um, all of our speakers who are speaking this year are throwing in some kind of speaker bonus for those who have tickets. So, um, I know we talked before we jump on a couple cool things. Do you know what you want to get people for, uh, for a bonus for those who get their tickets today at funnelhackinglive.com?

Well, I think, I think a really cool name would be like a Trey Bundle.

Oh, the trade-off. We got some cool Trey stuff we could bundle up and put together.

We could, we could bundle up because I know we got a couple things that we've done together in the past that I don't even know if they're even— I don't even know if they made it to market, honestly. They might just like be in the archive still. That's like, oh, this just never made it to production. So we could even pull that stuff out. But, um, um, what do you think of like the 4, the 4 advanced trainings?

Uh, yeah, Trey filmed the OFA stuff afterwards. He's like, I want to build film some advanced stuff for those who were like more advanced in e-commerce. And those turned out to be insanely good. Like, yeah. So, do you want to talk about what those are? Because I think there's something unique if someone has an e-commerce business, they want one, like how to grow and scale it, right?

Yep. Yep. Yeah, let me get my— You catch me off guard. I love it. Let me grab my notes. Make sure I don't tell you the wrong thing here. Advanced trainings. Good thing I have this stuff on like speed dial. Hold on one second.

He's got his e-commerce products, he's got his outlines, he's got everything right there.

Yeah, I do, I do. I'm like, you know, a source of information. So what do we talk about? So we talked about, uh, oh, that was our, that was our accelerator stuff. So basically, you know, we talked about one big thing. One big thing is, you know, one product, one offer, one traffic source, right? How to find, how to find winning products, um, which is obviously a big piece of it. But then we went into Ecommerce Expert Accelerator Advanced. That's right. Oh yes, this was, this was good stuff. So, uh, I talk about the difference between a profit center and a debt center. And dude, I have shared this with, I don't know, maybe a handful of people from when I learned it. And I remember this, this couple that came to me and they were like, you know, doing the same thing or whatever and they had their own fulfillment in their, in their, uh, facility, okay, back home. They both came to me and I was like, so what, so who's, who's watching over the fulfillment right now? They're like, oh, we got this really great manager, she's awesome. I was like, okay, so like, you got cameras or anything that we could like, you know, check in on them? Like, oh yeah. So he pulls up his phone and we look at it and they're all on their phones. They're all like, one lady, one lady was eating lunch, this lady's like kicked back watching TikTok. And I, and I looked at him, I was like, so how's that going? And they're like, well, like, we thought this was— we are obviously naive, right? And so they went back and they fired everybody, and they had a construction crew come in and, and destroy the whole fulfillment center, and they turned into office space. And so they took— what we, we realized with some quick math was obviously that was a, that was a debt center in their facility, and how to take that and become a profit center. So I go over that, uh, that's one thing I go over in the advanced training. And then I go over doubling your productivity, which is really cool. Like, how do I get someone— I think someone asked you that one time, like, Russell, how do you get so much stuff done in such little time? I kind of illustrated that of how I kind of do it. And then, ooh, this one's a really powerful one, is our quarterly meetings. So how we structure quarterly meetings and make sure everybody's on the same track and listening to the same drumbeat, uh, because you and I, like, you know, we're fast-paced runners, and I, I don't know about you, but I know everything that's going on in my business up here. But it's really hard for me to, to, to know if everybody knows what I'm, what I'm talking about.

Yeah, including my wife. You assume that your team knows everything you're thinking.

They're like, what are you thinking? Yeah, that's a bad assumption. And so these quarterly meetings, the way they're structured, we do it the same every single time. And dude, our business I guess hard to describe. It's like, it's kind of like, uh, maybe like marriage counseling. So like, you know, like your relationship, you think your relationship's going great and then you like go to marriage counseling, you're like, oh my gosh, like we were missing so many things but we're so well more bonded and connected now. Um, like this is how we do it. So that's what we do every quarter is we make sure like everybody's synced up, everybody's bonded the right way. And that's what I go over in that advanced training. And then, um, of course The other one was the flowcharts, building out— oh yeah, flowcharts. So basically, when we built a funnel, when we build a funnel, I always thought that every funnel was different, which it is with the product, but I felt like the way we build it is just completely different and whatever. So I learned this from Ryan Dice from one of his masterminds. And you— how he uses sticky notes to like build this flowchart, and then how he puts that flowchart into like a Trello board or a ClickUp or a monday.com and follow that flowchart. And then you can hand that flowchart off to somebody else and they know exactly what to do. And so I go over that of how to create that system inside your business so that way you can just hand tasks off and then go do like what you're really good at and let someone else do that work, which is delegation right there. Yeah. So I don't know if you wanted me to go through all those, but I just did.

I think it's cool. Can I throw in one other bonus too from you that I have on my side? I think it'd be really cool.

If that wasn't enough, sure.

I think that's amazing. I think for those who wanna understand e-com fast, when we launched ClickFunnels 2.0, you flew to Boise and you did a training that was like, you went through the structure, like here's the e-commerce funnel, here's what this, da, da, da, and like, yep, so like, you gave like the perfect blueprint that was insane, and then we built an entire funnel in 2.0 based on your framework and your template.

Oh, wow.

And so for anyone who wants to do e-commerce, like I would love to also put that in there, like you watch this video, you'll see exactly how to do it. You get a template and you just plug in your e-commerce product and they can like hit the ground running. So you cool if I throw that in too?

That'd be awesome.

Yes.

All right.

Yeah.

Okay. The beginners, you get that funnel install and the template, and then the advanced, you get all the other stuff to help like grow and scale your businesses. And that's Trey's gift. So you guys cool? That's a good offer.

That's a great offer.

If you don't have your tickets yet, now is the time, you guys. And if you wanna get Trey's bonus, the only way to get it is by going to funnelhackinglive.com and getting it right now. So Anyway, thanks Trey, I'm pumped. First off, be grateful for all you're doing inside the ClickFunnels community with One Funnel Away, with literally every ClickFunnels member every single week can jump on and ask you questions, which is insane. So if you're an active ClickFunnels member, log in, click on the live training schedule with Trey, and you go live, well, you're Tuesdays, right? Yeah, I'm Tuesdays. Tuesday Trey goes live, every Friday I go live. You can go ask me and him any questions you want every single week. Just jump in there, and so log into ClickFunnels and just click on the thing and you'll see the schedule when we're going live. And come hang out with us and get your questions answered. But I'm pumped you're gonna be coming at Funnel Hacking Live and really serving our audience at that level and helping people launch their e-com funnels.

So it's gonna be awesome, man. So let's haul 'em out. I'm excited too. I'm excited too.

Thanks for having me. The next speaker I'm gonna announce, someone who I have had a chance to know over the last 5 or 6 years. I have so much love and respect for this person as an entrepreneur, but also like just a great person, a great human being who I've learned so much from and just excited to have them here. They've built, she's built multiple 8-figure brands selling e-commerce stuff. Doing funnels, doing stores, doing all— like she's spoken at Funnel Hacks Live in the past, sometimes on like how to get traffic from not Facebook, sometimes on physical products. And this time we're gonna have her talking about some other really cool things. So with that said, let's put our hands together for Alison Prince.

Let's go!

Woo-hoo!

You need to do clap tracks so everyone can like clap with me as I'm doing it. What's up, Alison?

How you doing? I'm just imagining the steam from the stage going off right now.

Walking through the smoke, trying not to pass out.

That's right. That's right. Can I just ask a question real quick to the audience listening right now? Yeah, for those of you that are not coming, why not? Why not? Let's knock that out of the park. This is a life-changing event. I remember sitting in the stage or in the audience that very first time, and I watched Kalyn Pullen stand on stage, and I looked at her and I was like, huh, she can do it, I can do it. And then the next thought I had was, oh my gosh, Russell's gonna ask me to speak on stage. Oh no, I was so scared. I was so, so scared. But it's so interesting how that one event changed everything for me. It gave me the belief that I could get a 1 Comma Club Award and then go on and get the next one and the next one, the next one. But it all started with, I had to have a belief and I had to be surrounded with people who were doing it and on that same journey. And so if you're not going to Funnel Hacking Live, I'm like scratching my head. Why not? Like, let's get you there. You don't have to fly anywhere. You can just listen to it on your phone while you're walking, getting your steps in, in your neighborhood. Like Russell has made it so easy to come to this year. You just gotta come. You just gotta come.

That's so cool. Can I tell people, can I brag about you for a few seconds?

Maybe, I might go red.

I know who you are. You're like, I hate this. In fact, here's the problem. For everyone, Alex and I have the same personality profile. So we're basically like the same person. So I understand exactly how she feels right now that I'm gonna do this and make her feel uncomfortable. So she came into our world and then they talked about like the goal is get a One Comic Club whenever. So we have the One Comic Club, the Two Comic Club Award, and then Two Comic Club X, Two Comic Club C. But then one of the awards we announced a few years back was the Too Hard Award. It was the very first time we created this award. It was for someone, anybody who donated over $1 million to charity. And I was like, I don't know if this is ever gonna happen, if anyone's gonna ever win this. And I think the things I was most proud, like after watching you and your journey, everything, thing I was most proud of was when you and your entire family came on stage and you guys got the Too Hard Award, which is like the coolest thing. Like winning, like making a million dollars seems really, really cool. Giving a million dollars to charity is so much cooler. And like the goal with that whole award is make this like aspirational for other people. Like, man, that's the goal. That's what I want to do. And the fact that you did it is like, anyway, just one of the coolest things ever. So there's—

I know you had to talk me into it. I was like, no, that feels like bragging. I like to give and not like post it all over the place. And he's like, no, you're going to— who did you learn how to do this from? I'm like, oh, I watched the Hermoses do it. And he's like, did that inspire you? And I was like, yeah. And then you said, don't you think you would inspire other people? I'm like, gosh darn it, Russell.

Fine, fine, I'll come on stage. Yeah, I wish I had time. The picture of like, I'm like laying out, your whole family's holding me while you have the award on stage.

It was amazing.

So yeah, that was so fun. And I actually donated it in my family's name instead of the business's name. Because my whole family, like, they have been there for me. The other day I was doing a live and I didn't have any water and I was starting to get the scratchy throat. So I text my son and he comes bounding in. He's like, Mom, I got your drink, I got your water. What else do you need? And I was like, oh, that's so cool. Because getting these awards on stage really takes a community, whether it's your own family, maybe it's your parents, maybe it's a significant other, maybe it's your dog, right? You need a support system. And my family was it. So I put the Prince family on the award.

They're so cool. Oh, it's amazing. All right, let's talk about e-commerce for a little bit. Do you want to tell people, because obviously you've coached people and done training and info products, but like your background is selling physical, like actual products, simple products. Do you talk about kind of your background and what you do and how it all works?

Yeah, so I was a junior high school teacher, math and science. Woo-hoo! All shout out for all the teachers out there. I worked for an entire month. They handed me my paycheck. And I looked at it and I said, that's for a week, right? And they said, oh no, that's for the month. And it was right then and there I knew that I qualified for government assistance. And I was like, I did not go to school for 4 years to get government assistance. And so I had to figure out what I needed to do. And everything I read out there said you had to have big bucks, big inventory, all the things, right? And I didn't have it. And so I just looked around, I'm like, what can I do now? And so I took some leftover crafting supplies Put it out online, made my first $200 to $300, and I literally felt like I had won the lottery, even though I never have. But if I could imagine, that's what it felt like because it was an idea that turned into actual cash. And I was like, "Oh, this is so great." You got addicted.

You got into it.

I did. I did. It was like the biggest high ever. But guess what, Russell? Day 2 and day 3, I sold nothing. And I almost quit. I almost walked away. And then I believe in God. If you don't believe in God, that's fine. Universe, whatever it is. Like, I think it's kind of cool how we can all believe in something else, right? But yet still have same goals. I believe God was like, Alison, I just showed you that it worked. How dare you quit? And I was like, okay. So I got back up day 4 and then I sold again. And it was in that moment I had to decide whether I was going to be in the front of the rollercoaster ride of entrepreneurship or I wasn't even gonna get in. And so I got in and then we ended up growing that business to almost $50 million in sales. And I can't even say that without laughing because I was a school teacher. I was a school teacher on government assistance before I started this. And it was just such this big, crazy aha moment. And then I'm like, oh, it worked for me. I wonder if it can work for my daughters. And they made six figures before they stepped foot into junior high and high school. And I showed my sister, and then I showed my friends. And then God comes back and is like, you need to teach other people. I'm like, uh-uh, uh-uh, I'm just gonna keep selling my stuff, selling my stuff. And then that's when God put Russell in my life. And I'm like, gosh darn it, now I know the direction. Now I know what I need to do. And then you gave me a community, which is so key to running an online business. And then it's just gone up from there. So it's been a wild, crazy ride.

It's so cool. I think when someone hears that sometimes, like from startup to like $50 million, it's like overwhelming. So we talk about like with, with tons of clients, people you help with right now, like what are the types of products that you're creating with them? Because it's not like they're going to China and they're sourcing these huge, like it's not like this insane thing, right? It's pretty simple. I'd love if you can explain that part of the process so people understand like Oh, I could, like, anybody could actually do this.

Yeah. And that's, I think that's the number one question that people ask me and then they talk themselves out of it really quick. They're like, oh my gosh, I need to come up with a brilliant Shark Tank idea. And then they start going down this rabbit hole of, wait, I need to get a patent. I need to get a trademark. I need to get copyrights. And then they talk themselves out of it before they even get started. Some of my first products are laughable, like Mr. Wonderful on Shark Tank. He would give me two thumbs down, Russell. Like, it would be embarrassing. Like, one of the things that I did, I actually pulled it up on Google because Google never forgets anything, right? As I went to a wholesale restaurant company and I bought French fry boxes, my husband comes walking down the stairs and he's like, you're going to sell French fry boxes without the French fries? And I said, uh-huh, it's going to be huge. I promise. He said, aren't they crumpled up in the back of every single minivan across America? And I was like, oh yeah, I didn't think about that. Like sometimes we overthink things, right? And I just knew that like containers that moms were putting snacks in were trending. People were buying those because I don't know if you've ever been in the like the baking world. I think baking was made to make me feel like a failure. And so when I would go to like bake sales, I was like, I can't do this. And so I saw other people like get those mother's cookies with frosting sprinkles on it, right? And then put them in cute containers.

I'm like, oh my gosh, this will go so cute in French fry boxes.

Then I could walk in and feel like queen of the bake sale when all those sold. So I knew the vision of it. I knew how to solve people's problems. With just simple, stupid stuff like a French fry box. It ended up becoming one of our biggest hitters where we ordered containers full. But it didn't start like that. I just went to a wholesale company, got white French fry boxes, took a picture of it and then sold it. And then I've done that with cupcake liners that you can get locally within, like, I don't know, 3 hours now. Right. With Amazon. And then I sold blocks of wood, like stupid blocks of wood. They were naked blocks of wood, which I hope I didn't say that it doesn't get us taken down on YouTube. Can we bleep that word? But it was just like a little 1.5 by 1.5 inch block of wood, and I showed what you could do with a block of wood. And so when I show people the simplicity of what they can sell, it's a game changer. It's a game changer. Like, you can sell anything. I learned this from Stephen Larsen: as long as you don't go to hell and you don't go to jail, you can sell anything you want to. Right? You just have to learn how to solve people's problems with it. And so what I love having people do is just like, look around your house. What stuff do you have at your house to help you to get that first sale? Get the belief that you can create money online. And then that next step is easier. And then the next one. And then that's how you grow a ginormous business. It's just little tiny things.

Every single day.

TaxAct understands you haven't memorized the tax code.

That's why TaxAct has live experts to help. TaxAct can even do it for you if you prefer. It's the easiest way to know you're doing it right. Well, other than going back to college and obtaining a bachelor's degree in accounting with a minor in finance, then interning somewhere and becoming fluent in all tax forms.

But that might be hard to accomplish before tax day.

So maybe just stick with Tax Act. Tax Acts. Let's get them over with. How many of you have blocks of wood at home or have a French fry container in the back of your minivan? If so, you got everything you need. And for your daughter, when she was in middle school and she made 6 figures, was it pillowcases? Am I remembering the story right? It's scarves.

Scarves.

Okay.

It was like something very simple.

Yeah. So simple. Why? Because scarves sell every fall, right? And so they're like, what can we sell? I'm like, we'll just sell what people are buying. And they were buying scarves. It's just, when people get so complex with it, Russell, you do that too. I do that too. When things get complex, I know I just go watch Netflix and eat chocolate, right? I need to, yeah, just rocking. I just need it simple. And you can make e-commerce so incredibly simple. Our brain just goes to, it's It's gotta be harder than this. And you just have to say no, just put those thoughts in timeout. It can be simple and you just solve people's problems. That's it.

That's it. I think one of the key things you said, one of the most simple things you said that I hope everyone got this, 'cause it's like, this is like the most simple statement, but like the most powerful like statement in business. You're like, you just gotta sell what people are buying. If that's what people miss is like trying to be creative. I have to figure out this new thing no one's ever thought of before. It's like, or you could just sell what people are buying. That seems a lot easier, so what if we just did that instead, right?

Totally. Like, go watch Shark Tank. You watch Shark Tank lately?

I have not watched Shark Tank in a couple years, actually.

No. So many people are going with new ideas, new inventions. They're spending hundreds of thousands of dollars. I mean, some people are like tens of thousands, right? But they're getting denied.

And all that work and effort and money up front, it's like, sorry.

Yeah. Or you can sell scarves or we did a business on pillowcases. We did that one as a case study because people were like, well, it's because you're Alison Prince, you can do this. And I'm like, all right, watch me. And so we sold pillowcases without my name, without my social, without any Facebook ads. And we grew it to a million-dollar business. And then we use that as a case study. So that's, that's where you're bringing in the pillowcase.

I remember, I remember pillowcases somewhere. So that's amazing. So cool. All right, so for everyone at home listening right now, what is your plan for Funnel Hacking Live? What are you gonna be sharing with everybody so that it makes them make— like, so they want to make sure that everybody gets their ticket? Like, what's the thing that they're going to learn from you specifically so they make sure they get their ticket right now?

I want them to leave knowing that they can pay off their ticket within a couple days. I think what you're like— the other speakers, what I've got to offer— let's get you cash fast, where you're not waiting months for a product to come in. We don't need to do that anymore with the technology that we have today. ClickFunnels, hello. Like, we can go so much faster than we could when I, when I even started. Um, we can just go so much faster. So I want to show you tactical things on what you can do to get going with everyday stuff to help you to sell even faster. So I've got, um, some secret formulas that I'm going to spill the beans and share onstage, but you gotta be there or you won't know it. And if you do it wrong, it's gonna get all, uh-uh. Like, I'm literally giving you copy and paste onstage so that you can make this happen. No more excuses. We're just gonna do it.

We'll do it together. So cool. I know, was it 2 years, 3 years ago, we did a coaching program together and we used to try to race who can make, who can get our person to make the money the fastest. And like, your goal, I think, was in the first 7 days, get people to like make their money. And it was so crazy how fast when people implement what you said, it went from like having nothing to like making the first sale, second sale. And like, I could never beat it with what I was doing, which is like still frustrating to me. Someday I'm gonna catch up to you. But like, it's crazy with e-commerce, you do it the correct way, like you said, like within a couple days afterwards, you could at least pay for your front of the line ticket. And then now you have the skillset to do it over and over and over again and keep moving forward with it, which is really exciting.

So, I love e-commerce. I know we did a little bit of debate on stage where I think I took you down, but whatever. We won't bring that up. But love language, one of the 5 love languages is gifting. And it's not gifting a digital product, it's gifting a physical product. And people love to buy, there's shopping therapy, right? There's, people have good feelings. Like Russell, think about your daughter just had a birthday, right? If you sent her a digital file of something and said happy birthday, what would her reaction be?

She'd go, "Bruh, what's this?" I don't know.

Okay, now if you sent her a gift, she got to open up the box, look at it, touch it, feel it, smell it, I don't know, whatever you're giving her, what would her reaction be?

Oh, 100% different.

It'd be meaningful. Yeah. And so that's why getting into this physical space, this online world, selling physical products, I think is so incredibly fast. And that's why when I talk, when I teach, especially like Funnel Hacking Live, I'm so excited to share with you just some little tiny things you can do to start getting that money, to build your confidence, to know that you're going in the right direction. Just little tiny things. People, I think of it like, I heard this story from my good friend Anna McFarland. She'll go, Anna is the worst. And she said, when people are building businesses, they get in there And it's like the radio is— remember radios in a car? Okay, some people are gonna go way back. And it's staticky and you're like, oh, the radio doesn't work. You don't throw the car away. You just go in and you just turn the dial a little bit. And a lot of times that's what you have to do in a business. You don't throw the whole business away. It's just these little tiny dial turns that make it so much more clear. And then that's where success happens. And so I just wanna show you those dial turns. To help you to be successful, gain that confidence to help you to keep moving forward.

Does that sound good? I love it. I love it. Okay, Alison, I'm pumped for you to be on Funnel Hacking Live. We're like 2 months away, which is crazy to me. It's gonna be so much fun to hang out with you again and to share this stuff and to give all the whole ClickFunnels community, like, just more stuff with e-commerce. Again, we have some really cool things on the platform coming out in the next, like, week or so around e-commerce. I think it's, like, such a great opportunity for most people that most people are missing. So, I'm excited for this. Thank you so much for putting it all together.

Okay, do you—

I heard rumors you may have a speaker bonus for those who make— like, is this true? If so, what is the bonus to get people off the fence and into the game?

Okay, so if you're on the fence, let us know in the comments. All says it's all about timing. Gabriel wants your background, Russell, by the way. Holly says gifting a physical product is one of the love languages. Yes. And then people are saying bruh in the comments. So if you're on the fence, Ah, all right, we got people coming in. I'm in, I'm in. So what I wanted to do was put together, you know how Russell's big on swipe files? Have you guys seen his, Russell, maybe do you have it? Do you have the cookbook, like all the swipe files around? Like look at all of his books, you think he can find it right off the top?

Probably not. This swipe file's right here, what?

Look at my swipe files. Yes, so I thought, I was like, how cool would it be to bring together swipe files of stupid products that are making huge amounts of money and show you really what can happen. Russell, do you know what a Stanley mug is, by chance?

Yes, I happen to know. My daughter and my wife and everyone in my family is tonsman.

Do you have one? No. I'm just wondering. Okay, so Stanley mug, it's a mug. With a straw and a handle. They went from $70 million business all the way up to what, $740 million with this mug as their main sell. It's a stupid mug. I went to a Jazz game. They were charging $150 for this mug and part of me was cheering and the other part was like, seriously, people pay $150 for a mug? And I love those examples because it shows, shows us it's possible. Okay, and then here's another one, and I know you know this one because I actually— I'm 99.9% sure I saw it in your fridge when I was there a couple weeks ago, um, in your office. Uh, Liquid Death. Do you know what Liquid Death is? Yes, I do. Water. How dumb. It's the most like— it's like, duh, right? Just duh product. And they're about to hit a billion dollar business, and it's water in a can. So again, when people are like, I gotta think of something new and creative and trademark-worthy, I'm like, why do you have to do that? Mugs sell, water sells. And then I was writing like stance socks. Like, Russell, do you have any socks?

Yes, and actually stance are awesome.

I do have some stance socks, right? They're socks. And so really it's just about what can we do to help sell products that people are already buying. It's so much easier, so much quicker and faster when people already want the product versus trying to convince them of something new. So I'm putting together— well, it's— I just text my team right before I'm like, is it ready? Is it ready? I will send it over to your team. I think we just have to add a title to it because I haven't added a title to it, but it has got so many dumb ideas of businesses that have grown ginormous. All physical products.

You good with that?

The idea is the wheels spinning in your head.

That's so cool.

Okay, so if you already have a Funnel Hacking Live ticket, when you go to funnelhackinglive.com, click on the members login and we'll throw Alison's bonus in there as soon as we get back from her. It's funny, I had someone message me the other day on Instagram like, hey, where do I get tickets for Funnel Hacking Live? And I was like, funnelhackinglive.com. So that's the site in case you're not familiar with it. And you go there, get your tickets. And like I said, for, for international, Funnel Hacking Live International, It's the lowest we've ever had tickets. I want everybody to come to this one. We've never done that before, but—

Oh my goodness gracious, you guys, if I was there, I'd be pushing you off the fence. Go sell stuff on, I don't know, Facebook Marketplace to get the money to join this. This is— these are life-changing events. Life-changing events. I thought your cheap was like, I don't know, $7.97, but $297? That's amazing, that's amazing.

Good job, Russell and team. Well, thank you. I love it. Alright everyone, I hope you enjoyed the episode with Trey and Allison. Got you guys fired up. Again, there's so many cool things happening inside the ClickFunnels platform related to e-commerce. It is gonna blow your guys' mind. I can't wait to reveal all of the cool stuff that's happening. And the integration with Zendrop, where basically you can click a button and have over 1.5 million products added to your ClickFunnels account. You're like, ah, I wanna start a yoga store. You let Zendrop know, I wanna sell yoga balls, I wanna sell yoga balls, I wanna sell t-shirts, you can literally click a couple buttons and you have an entire e-commerce platform behind you printing and shipping out whatever it is you're selling. It is insane. And so, again, we'll go deep into it at Funnel Hacking Live, show you guys how to do it. If you don't have your tickets yet, go to funnelhackinglive.com. Again, we have a special offer right now where you can get your tickets and pay for the event afterwards if you thought it was worth it. So literally you come, sign up, put your credit card in, we won't bill you anything, and when the event's over, you let us know if it was worth it. Do nothing and we'll bill your card. If you don't love it, let us know and we won't bill you for anything, okay? That way you can experience it first and then let us know afterwards how it feels. That said, thank you guys so much for being on this episode. I hope you enjoyed it, and I cannot wait to see you guys all at funnelhackinglive.com.

Thanks, you guys.