The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40

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What's up everybody, this is Russell, welcome back to the show. I hope you enjoyed last episode where we talked about the ClickFunnels Connect event, you had a chance to hear from me and McCall Jones, and now I'm gonna take you guys to the second part of that ClickFunnels Connect event. This one we've got one of my friends Bridger who has built an amazingly cool community and business here. He's spoken in Funnel Hacking Live in the past, he's been in my Category King group and a bunch of other things, Yeah, just someone who I have a lot of love and respect for, and when we did the ClickFunnels Connect event in Salt Lake, I was like, hey, you live around here, do you wanna come and speak? And he did, and he came and he shared some really cool things, very tactical things you guys can model and use very, very quickly in your business. Some things like we're literally discussing right now at Inner Circle that most people don't know about, and like he just talked about it, which is cool. And then the way he ended his talk was really powerful as well. So listen to Bridger's presentation, I hope you guys love it, and afterwards go to clickfunnelsconnect.com and go see if there's a meetup happening in your local area, maybe you wanna host one. So it's all happening over at ClickFunnels. ClickFunnels Connect, a little mini Funnel Hacking Live happening in your hometown. And me and Todd are gonna be popping in and showing up at some of these things, and so maybe you throw an event, I might show up at your house. So go check it out, clickfunnelsconnect.com. With that said, I'm gonna pass it over to Bridger, and hope you guys enjoy this presentation.

This is The Russell Brunson Show. Alright, welcome y'all, good to see ya. Grab a seat, grab a seat. I've got a short period of time, so I'm gonna go fast. Does that sound good? You guys cool? I'm gonna get more tactical and real stuff about this question right here. You might be able to see it, might not, but don't underestimate the power of word of mouth, word of mouth marketing, and how to get more people to talk about you. The more I've been in business, the more I have realized a lot of this world comes down to— if I go to Earl, Earl, what do you think of Russell Brunson? He's awesome. I don't know if you guys heard that, but he said he's awesome with some enthusiasm. But if Earl said, ah, he's alright, that's it. Doesn't matter if Russell spends $2 million on marketing. If Earl's like, eh, it was okay, I'm probably not gonna come to this event. But if Russell's like, what'd you say again? He's awesome. He's awesome with enthusiasm. I'm like, oh shoot, I'm gonna show up. I'm gonna be here on a, What was it today, Friday afternoon, to come hear Russell talk and be at this place? There's so much power that happens offline. I had a good mentor, this is years ago, 'cause I wanted to be, I'm in the ClickFunnels community, I love this community. I was in Category Kings last year, like I've been at FHL 2019, 2020, I've been the last 6 years in a row, like I am a funnel hacker, I love this group of people. And I love so much the online automation and making ads and just being behind the screen and no one, you know, sees you. And then the more I've been in business, the more I've realized it's a pretty small world. I had a good mentor in college tell me that it's a very small world. And this could be when you're getting jobs, when you're finding partners. What do people ask? Hey, what do you think of Bridger? It's like, ah, he's all right. Or no, he's awesome, you gotta have him on your team, you gotta partner with this guy. That little difference makes the world, the absolute world. So how do you accomplish that? We're gonna talk about that in the next, what, Couple minutes we got here? I'm on a short timeline. Does that sound good? Yeah, okay, let's do it. So briefly, I just, if you know my, I'm gonna give you 30 seconds on my story. We're not here to talk about me, we're here to talk about you, but just so you know where I've come from a little bit. So I went to, I served a 2-year church mission in Taiwan, which was phenomenal. Spoke Mandarin Chinese. I always tell people I raise capital now, I run investment funds for a living, and then we teach people how to run funds online. And people are like, is it hard to raise money? I'm like, I went and taught religion in a foreign language for 2 years, Everything's easy after that, you know what I'm saying? It is hard to sell religion door to door. So, which I love, my mission was phenomenal. Came home, I started 6 businesses my first year of college at BYU. One of those businesses, long story short, I found out my dad was running a huge fund. I had no clue. I grew up in Sandy, Utah, right down the road. In college, I come to find out my dad at the time was running a fund. He's one of the co-founders, twice as big as Cardone Capital is today. That was years ago. Today they are now literally 10 times bigger than Cardone Capital, AUM-wise. Top 5 real estate fund in the world. My dad is now retired. They are, you can probably see their office building from here. They are in Sandy, Utah, headquartered. They have offices all over the world, but headquartered in Sandy, Utah. Real estate fund, buying multifamily real estate, all sorts of stuff. So I, my dad drove a car with a dent in the door. Like we just lived a normal life in Sandy, Utah, like nothing special. In college, I come to realize, I come to find out my dad has a bunch of money. And I'm like, Dad, why haven't we ordered, like, you know, why can't I order a soda at the restaurant? Because we're all saving money and you're running a multi-deca-billion-dollar family of real estate funds. Like, where's the disconnect, right? And anyways, long story short, my dad started to teach me about investment funds, how funds are built. This is the world of private equity, hedge funds, venture capital, real estate funds, this world, which I thought was pretty unique. With anything in life, once you start to learn about something, you start to recognize that thing in your life, right? So I started to recognize opportunities for that. In college, I found an opportunity. I was an intern and working a job at school at the company I was at. I found an opportunity where I could start a fund to finance the clients that were coming through. They loved the idea. I took it to the owners of the business. We set up this entire fund, and I was like, crap, now I gotta raise money. Who am I gonna go talk to? I'll go pitch my dad. Apparently, he's got tons of money and he doesn't spend it on us kids. It's got to be somewhere. So I sat down with my dad on a late Sunday night and I said, "Dad, how would you like to be our first investor into our fund?" And he kind of smiled and laughed and said, "Bridger, I have the money to invest, but if I invest in your fund, it would ruin the experience of you raising money on your own. This will be a crutch that you'll never be able to recover from." And he said no. And he didn't invest, he's never invested in a single fund, deal, anything I've done until about 2 months ago. He wrote his first check into this brand new fund, it was like our 4th fund we ever launched. He wrote a $250,000 check, which is kinda cool. That's pretty small for him, I was like, that's like his entry-level check, I barely got him. But we closed, now, so you can clap it up for that, that's pretty cool. Got our first check from Mr. John Pennington. Alright, sorry I'm going too long here. So I ran these two funds in college, they did well, we started to, me and Mason, started to help people online. We started with a small course, we then scaled it, it took off, we did $2.5 million in sales, we followed everything Russell said, we did the weekly webinar, we started Monday, Tuesday, Wednesday, Thursday we went live, Friday, Saturday, Sunday we closed it and we restarted Monday. Anybody done this before? Russell at FHL 2019 said, I've never met someone who's done that model for a year and what? Not been very rich, and we said, all right, we'll put it to the test. We did 38 weeks in a row, every week, which is a grind. We did $2.5 million in our first year. We're doing sound checks. Are we okay? Okay, sound checks. Tell the truth. I know I speak with power, but I didn't know it was that much power, or I was gonna get shocked from God. Maybe I said something wrong, I was gonna get a lightning bolt, just take me out. Okay, they're doing sound checks. Okay, people on Zoom, we just had the whole building just shook, so all right, we're good. I don't even know what I was talking about. Oh yeah, we launched, it went well, weekly webinars, man, back to Expert Secrets, it was amazing. We've now scaled fund launches, we've had over 100,000 people take one of our courses online. We've now evolved more into an incubator program, we help people launch their funds, which is kind of cool. And then I run two funds currently, it's a crypto blockchain investment fund and then a GP stakes fund, we manage about $50 million AUM right now, which is kind of cool. So I practice what I preach, this is what we're doing all day, every day. So enough about me, that gives you a little bit of the journey of what we are doing. So I'm in this game of, Reputation. I'm in this game of capital raising. I'm in the game of partnerships and deals and big money. We're pitching huge family offices. And back to the original concept of word of mouth spreads faster than you think. I'm relatively young in my career. All of you in this room are relatively young. And I'm going to say that with a cap, like, look no further than Mr. Warren Buffett. 99.9% of Warren Buffett's wealth was created after he turned 65 years old, after retirement age. He is the epitome of compounding interest. And he's now 93, 90-something like that. Let's call it about 30 years, 30 years after 65. People overestimate they can do in 1 year and underestimate they can do in a decade. How can we build a reputation, a brand that cascades and goes on and on? Does that kind of make sense? I've thought about this a lot. How do we play the long game? Running investment funds is a long game. A lot of our funds are 7, 10, 12-year funds. I mean, they're long-term games, but if you do this right, you can become very successful. So on this, are you guys cool if we get into like some tactics? Some like real stuff? So the first thing I'm just gonna say, this is us real quick. We have this concept like, oh, we're gonna overdeliver, right? I think it's a little, it's been just overused, this term. I think it's still true. Um, I like just get people results. Who does like a coaching group in this? Some kind of coaching. Get people results.

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We had a coaching group for a while, like, let's coach, let's sell the webinar. We're so focused on marketing. We've pivoted so much in the last year and a half to just results. Results speak louder than words. If I go up to Earl and say, how was fun? How was working with Fun Launch? He's like, it was all right. It doesn't matter if we spend a million. We spend one point. Where's Adam Smith, my CMO? He's right here. There's Adam Smith, amazing marketer in the room right here. Has such a cool ClickFunnels story, by the way. If you guys ever wanna interview somebody cool, Adam, you like slept in your car, like kinda like, like changed your life, like was broke, anyways, very cool story. So Adam's our CMO right now. You spend about $1.2, $1.3 million a year in ads for us. That means nothing if I go to Earl and say, how was working with Funnel Launch? And he's like, eh, it was okay. We could spend $4 million in ads, it doesn't matter. I need people in our community, if you meet somebody, say, how was working with Bridger and Funnel Launch? Oh, it was awesome. You gotta join. And we sell high-ticket things, most of our products are $30,000, $40,000, in that range. If you're spending that kind of money, it's gotta be that kind of experience when someone joins. And so getting people real results, I was with Pace Morby, you guys know Pace Morby? A few weeks ago, I was with him just a few weeks ago, we were talking at a table, same exact thing, he's like, the secret to all of our, yeah, he's like, yeah, we're good at marketing, but the real secret of what we do with Sub2 and Pace Morby is we get people results. And those people tell their friends, you gotta go check out this Pace guy. I'm sure a lot of you have had that with Russell Brunson. Who's told somebody about Russell Brunson? Isn't that like, I've done it. I've pitched you like 100 times. I'm like, there's this guy, he's, I know he's in Boise. It's like, people don't live in Boise, but he's in Boise and he's got these awesome books. You gotta go check it out. Just start, just read Expert Secrets just once and see if it changes your life. And, uh, I bet you've sold more books and have rooms full like this because of that than all the marketing done combined, I would assume. Because the opposite would also be true. If it wasn't that good, if it was a little fluffy or whatever, ah, we'd be like, ah, you know, I read his book, it was okay, it didn't really work out, right? Russell got me real results and I'm guessing a lot of you real results, right? That's why you're here. Can I get an amen? Amen. All right, now let's get to tactical stuff. Sound good? Okay, that's like, in person, which is stuff I'm gonna now go online a little bit of just some cool things that I've started to do to build a long-lasting brand for me. Does that sound good? Okay, can you guys see the screen? Kinda. This is called a— I didn't know about this till about 3 weeks ago— a knowledge panel on Google. Any of you can Google your name right now and/or your company. This is Funnel Launch right here. I'm gonna throw a couple slides if you can't see it. Funnel Launch. Can you see all these cool pictures and stuff right here? See all that? That did not exist 3 weeks ago. I had to come here, I clicked these 3 buttons, I claimed this knowledge panel. I'll show you right here, here's Russell Brunson's knowledge panel on Google. This pops up when you type in Russell Brunson. Right here, if you click these 3 little buttons, this pops up. It's very zoomed in. It says claim this knowledge panel. Today I could have attempted to claim the knowledge panel, but then I gotta show like an ID and I gotta prove that I'm Russell, which I'm not, so it wouldn't have worked. But I went and claimed Fun Launches knowledge panel, which is my company. I went and claimed my own knowledge panel, and then guess what you can do? You suggest to Google all the photos and pictures you want shown for your company and team. Isn't that kinda cool? So, like, an easy, like, quick win from today's, like, little tactical thing, go claim your company and/or your name and build out a knowledge panel. I think, there's me right there. I claimed this knowledge panel, Bridge Planning. I suggested they use this photo. Or it's like my thumbnail photo, and I suggested a bunch of other things to add. Now this changes like every time I log in, I've been checking on it, like they keep putting in different things, it's really interesting, but go claim your knowledge panel and start doing this to build credibility. Furthermore, Reddit and Google reviews. People we found, we paid for all this very expensive marketing stuff to track our users. Before they bought something with us, we found they they clicked on our stuff 11 times, roughly 7 to 11 times, different things, podcasts, blogs, articles. They were like, they touched— isn't it? So it was so interesting. Me and Adam did this. They touched like every part of all these different things. And what was our average time? It was like 45 days. Is that right? 42 days. And then they would spend $30,000 with us. And what we— and then we were like, what else is— are they looking at? Reddit. Reddit has 2.2 billion users last month. What are people saying on Reddit about your brand? It's a much more trusted source. If I'm gonna look up something, I'm gonna go to Reddit and see what the results are. So, what we found is that actually there wasn't, there was a few things, but it wasn't that much stuff on Reddit about us. So what we did a couple weeks ago, we went and actually created a Reddit thread for ourselves. And it was, hey, has anybody ever worked with Bridger Pennington/FunLaunch? And then I think Adam made the first comment like, yeah, they're awesome, they're really cool. But it started the thread, right? Furthermore, we launched Google Reviews for our business to get reviews. Now, a little note on reviews. This is what's worked for us. You guys cool tactics? Yeah, just give you the real real. So it's— I could just ask— I love picking on Earl. Me and Earl joined Steven Larson's thing. How it went ago, 2019, 2020, something like that. It's crazy. Good to see you. But maybe before that, 2018, maybe. Yeah, 2018. That's so cool. Good to see you. So I keep picking on Earl. So Earl, if I'm like, Earl, can you go review my business? You may or may not do that. Everybody does that. So we did a little different tactic. I'll take the restaurant analogy. If I'm at a restaurant and the waiter says, hey, can you review our business? I am like, I'm not going to review your business. Oh, we'll give you a $5 coupon. I'm like, I don't need your $5 coupon. Anybody done this before? But if the waitress came up to me and, or the owner of the business says, hey, we're doing a competition right now. If you put a review and name one of our employees, whoever gets named the most by the end of the week, we're gonna give them a $250 prize to one of our employees. I, Bridger, am much more likely, if I have a really good waitress, I'm gonna put the review and name her. Oh, Lisa was so amazing, she helped us out. And 'cause I wanna make sure, I wanna gift Lisa, hopefully she wins the $250. Does that make sense? We tried this, our reviews like tripled. 'Cause our clients are wealthy, they don't need, even if we incentivize them for reviews, it didn't work. But if we said, hey, if you write a review and name an employee that's worked with you at our company, we're gonna do a big reward, we're gonna send them and their family to a spa for the day or whatever the thing was. Does that make sense? Very useful, we got tons of reviews and Reddit things the last few weeks doing this. Kinda cool. So you have an online brand reputation that's gonna live now further than you.

Okay.

Is this useful? Yeah. Should I keep going? Yeah. Okay. A couple more things I would say. Pay to be verified. This is the— this is— you probably can't see this, but as of recent, Meta, which is Facebook, Instagram, Twitter, which is X, and then LinkedIn have all allowed you to pay to be verified. All of you. This is the best money you will ever spend. Even if you don't have a following, verify your account. Number one, it claims your name and then it also helps people have a landing page if they meet you. You maybe don't have a personal landing page, they can land on your thing and meet there. Sound good? If you're with me, say yes. Yes. Alright, I'm just going fast, we're going tactics here. I create a homepage just for myself, just so it would sit there. Now this is funny, so this one looks beautiful, this is our like just bridgerpennington.com, just so we would have some SEO tracking. We made bridgeropennington.com, which is my middle initial, like 5 years ago, and it was this ugly, ugly landing page that we made it like, it was like one of my first attempts on ClickFunnels, you know your first funnel you've ever built? I was like, I'll just make one for me. And I guess that shows you about my ego, I thought it was so cool, I'm gonna make a landing page for me. But no, I was like, I was just trying to test out a funnel. It was so ugly, we found it the other day, but it had ranked, 'cause it was old, it had ranked so well, when you looked up my name it was like one of the top, 'cause it just had been around for 5 or 6 years. So I would suggest all of you, grab your domain of your name and create a landing page that sits there, it'll start ranking SEO-wise, and then what we did is we just redirected it to our new beautiful page we just built. Does that kinda make sense? But now it ranks really well and like it's one of the third search results when it comes up, it's Bridger O. Pennington, it redirects to BridgerPennington.com. Yeah? Useful at all? Okay, next thing. I wanna share something cool, I think this will be one of the most powerful plays in the next 18 months. I debated sharing this or not, 'cause I didn't want y'all to know the secret, but I'm like, my ClickFunnels family, we're here, this is my ClickFunnels crew, I wanna share something I think is very powerful that I think will be a huge thing for marketing the next 18 months, and then probably, like most things, it gets saturated, everyone uses it, the costs go up, and then they move on to something else. This is brand new. Russell said Inner Circle, you guys have been talking about this a lot. Maybe some of you know about this, but I wanna ask the question to cue this up. Didn't Andrew Tate get canceled? You guys remember this? Remember the COVID days when things were getting shut down and canceled, and it was crazy, dude. I do not forget, I'm not forgetting. All the crazy things governments and people did during COVID One of the things was, love him or hate him, but Andrew Tate got deplatformed. Pretty much every social media account. So Facebook, TikTok, YouTube, and Twitter banned Mr. Andrew Tate. Why do you still see Andrew Tate stuff all over the place? It didn't slow him down. It almost gave him more fuel. Isn't that interesting? Like, why? Anybody know? Why did they literally ban him off the internet? And I saw more Andrew Tate content than ever. Anybody know? Clipping. He has a community of 100,000 people in Hustler's University, mostly young men ages 12 to 16 years old. He paid them to post his content for them, for him. He would upload a library of Andrew Tate content. Any of these 100,000 members could start posting it online, and he went very viral because he's such a, you know, just crazy person. And he would pay— if you got an account over, I think it was like 10,000 followers, he'd pay you $1,000. Or if you got a verified account on TikTok, he would buy your accounts from you and/or pay you for the views. Did you guys know this? Anybody know this? This is how Andrew Tate became one of the most popular people in the world. He had an army of people posting for him.

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We talked about this at Category Kings a year and a half ago, and I was like, man, I wish we could do this. And ta-da, just as a few weeks ago, I was with the founders of Wapp. They just created a very easy platform for all of us to do this. You guys want to see it? I have no affiliation with them. I just want to share with you because I think it's pretty cool. We just, we just spent a bunch of money on it. This is Wapp. Okay. This is a clipping service that does this for you. They have, I think it's like 15,000 to 20,000 clippers currently on the platform. What you do, You probably can't see this, I'll zoom in on one. Here is Mr. Dean Graciosi, he's on there, okay? I'll zoom in a second, but you'll see this is $1 per 1,000 views. He's paid out almost $10,000 on this, meaning he's gotten around 10 million views paying Clippers right through this to post his content on different pages on their own personal stuff. It's not coming from Dean. So imagine if you got 10 million views of other people talking about you and your brand. Wouldn't that be kind of cool? Can I get a yes? Yes. Okay, so let me show you an example. This— let's see if the audio works. Should work. Okay, this is an example of a clip. So this one, this was $5 for 1,000 views. It had to be user-generated content. This video got 400,000 views, and IamGrazi paid this kid $2,000 at the end once he got the result. Okay, I'll play the clip for you.

Iman Gazi is giving away $250,000 in prizes, including a McLaren, 5 Rolexes, and more. He's doing this through his Make Money Online Challenge. I just joined it and it's actually insane. Starting on the 27th of April, we're going to learn step by step how to make a real income online, all from scratch. It's all free and the link's in my bio if you want to join.

That kind of cool? What if you had hundreds of people doing that for your brand, for your challenge right now, would you pay a few dollars for that? I know I would. I would allocate some ad spend that goes to Zuckerberg, that their CPMs are going through the roof right now. I would allocate some dollars here. Let me show you another one. This is Dean Graciosi. He got a million views from the clip I'm about to share. The clipper earned $1,000 because he— and Dean sets the price. He said, I'll pay a dollar per 1,000 views. You set the price. And it's just a bidding auction. Clippers can decide it would work with you or not. Okay, I'm going to share this next one. You guys ready?

If at the end of your life someone said, how was your life? And you said, it was good, I'll be really sad. As you're watching this right now, maybe you're going through something. Maybe a boyfriend left you. Maybe a girlfriend, um, you found out was unfaithful. I don't know, there's a lot of things. Maybe you could be stressed about school. Guess what? It won't last. It won't last. And that's really the way life is. I mean, think about it.

You get the point. It's just a video from Dean. There's no pitch. This is just like a brand awareness campaign from Dean. Isn't that kind of cool? He uploads all of his content of— I don't know how much content Dean has. It's got to be terabytes and terabytes and terabytes of content. He just gives them all the content. They clip it up, chop it. They— a lot of these clippers are smart. They put it through AI tools that slice it. They'll post 30 or 40 videos to find one that goes viral, which is great. And if they don't go viral, you don't pay them. They only get paid if the views happen. And Wapp has created a great system where they track all the views for you. It does all on the platform. Isn't that kind of cool? Okay, this is brand new. I was with the founders of Wapp. They just released this in the last 3 or 4 weeks. This is a brand new service, and Wapp's made it super simple. Um, really cool way again to get other people talking about you. In different ways. You'll start seeing, you see a lot of these people on TikTok or Instagram, oh, you gotta check out this brand and this thing, and it just looks like it's organic content. In reality, they might be being paid on the backend to do a clipping service. Does that sound cool? Okay, I know I'm short on time, probably out of time here. Am I all right? Oh, I'll just go all day then, perfect, just kidding. I wanna share one last story and then I'll give the time back to you guys. On this. People talk more than you think. And furthermore, what we do and what we— who we partner with, who we do business with really matters. I'm going to tell a real story. This happened right here down the road in Salt Lake City, right here. I was in my career starting out. I was young. I had started this company. We were taking off. We were running our businesses at 25 years old. I get invited to this guy's office building. Beautiful. I walk in. This guy is twice my age. He has a private jet, drives a Lambo, Rolls-Royce, huge house, beautiful. It's right down here in the valley. I walk into this beautiful office. I sit down. This guy pitches me. He's twice my age. I'm 25. He says, Bridger, I want you to be a partner with me. I've got a $100 million portfolio. I need to convert this thing into a fund and help build a big fund. I know you're the fund guy. I'm going to give you roughly 25% to 30% equity in this business. And we're going to go scale this thing. Dream come true. I heard like an over here. Dream come true, right? I come home, I'm like, I'm married. I'm like, honey, we did it. All of our hard work. Like, this is it. And she's excited. I'm excited. Okay, let's do this. We're like, okay. And I'm a faith-based person. I'm like, we got to pray about it. Pray. I pray over everything. And I don't— God doesn't talk to me all the time, but when he does, I've trained myself to listen. We kneel down, we pray, me and my wife. And again, I don't always get answers, but this time I got a distinct answer: no, do not do this. And I've decided in my life, if I actually ask God for an answer and if he tells me something, I am gonna follow. Because then why are you asking in the first place? Too many of us, myself included, we negotiate with God and stuff. It's like, no, God knows what's up, okay? He tells me no. And I'm like, cool, we're fine. I have no rhyme or reason. I then leave, the next day I call the guy up, I say, hey, just for personal reasons, I just don't feel good about it, sorry, we can't do it. And he's like, are you serious? And he's like, alright, good, whatever, go on, kinda like you're dead to me, like good luck with your life. I'm like, alright. So I go on, a couple weeks later, I get another phone call from a different guy. Bridger, come meet with me. I'm like, alright. So I go to this guy's office, high story, we're looking over the valley, it's beautiful, pretty much the same pitch. $100 million fund. He's like this. This guy drives a Ferrari. He's very successful, dude. Twice my age. Let's do a fund together. Bridger, I want you to be my partner. I'm like, that's why we said no to the first one is for this one, right? I come home to my wife. Same exact story. We kneel down and guess what the answer is? No, do not do this. And I'm like, is this me? This is actually God. And this is a feeling because it was just a feeling, you know, but I really didn't feel good about it. And I said, "I'm gonna follow." So I said no, I called the guy up, said, "Hey, it's just, it's not gonna work out, sorry." He's like, "All right, see ya." And I go live my life. And nothing comes of it. I just run my businesses, we start growing, I launch another thing. This is a year, 2 years, 3 years, 4 and a half years later. I've thought about that, I'm like, "Why did I say no to that?" It's so interesting. 4 and a half years later, the first guy gets raided by the FBI. Takes out his whole company, multi, $15 million Ponzi scheme, he's been stealing money from people. First guy. Second guy, 6 months later, allegedly a $500 million Ponzi scheme. Coffeezilla does a full thing on him on YouTube, blew up. You probably know some of the people, I won't say their names, but you probably know them 'cause you live in this valley. You'll know the people I'm talking about. And I came home, I showed my wife, I'm getting emotional about this, I showed her, I'm like, Wow, um, God is good. And we knelt down and we said, we said a prayer of gratitude. We said, that's, that is life-ending for someone like me in the financial space to go and be in, even if I was even partnered or somewhat associated with those folks. Like, it just, it just taints your career forever. And I thought, man, God knows more than we do. Sometimes we don't figure it out for a long time. And my invite to y'all is, as much as we love to talk business and all the cool stuff, be in tune, be close to God. I think especially since COVID this— our world is kind of in commotion. And I think we need more God more than ever, whatever that means to you. And I'd invite you to bring that into your business. I, I think the ripple effects of everything we do matters. Who you hire matters. Who you fire matters. The offers you produce matter because there are ripple effects in your clients and the people around you, your neighbors. How much influence does a boss have over their employees? Huge. It really matters what me and you do. And bring the Lord into your conversations a little bit. And it's drastically changed my life. And I'm still on the journey. I'm not perfect at all. But I try to be. You guys are amazing, I love the ClickFunnels community, I love Russell for bringing me here today, and this is a great spot. So thank you so much, my name's Bridger Paynton, you guys are amazing people, and we'll go out there. Thank you all.

Thank you. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you wanna learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast.

That's sellingonline.com/podcast.