The Humbling Experience I Learned Watching Last Night's Election

Welcome to Marketing Your Car, the podcast for funnel hackers everywhere. You're now part of a small group of underground entrepreneurs who are trying to change the world through the products and the services that we believe in. But because we don't rely on venture capitalists, we don't have financial safety nets, so we have to do things differently. We have to do things smarter. We do that through an art and a science we call funnel hacking. This podcast will give you a glimpse at the daily life of a funnel hacker. So let's get started. Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. I hope that you all had a good election night last night. Some probably good, some probably bad, some just confused in the middle. Totally understand that. You know what, this morning I woke up, sun is shining, my little daughter Nora did not want me to leave today, so she was crying when I left, she was sad, but then I drove around the front of the house and she was out there and she came and gave me a kiss, so that was, it made the whole day good. So anyway, so yesterday was kind of an interesting day. I don't know if you follow Snapchat or all the other channels we're publishing stuff to, you've seen kind of behind the scenes what we're doing, but part of Funnel Hacker TV, one of our episodes is with this guy named Robert Jones who's a super talented man in the beauty space, and anyway, he was in town and we were filming, we were filming some videos with him and it was just a really, really cool day and we were working on his software and just had a, it was overall a really, really good day and it was the last free day I have until my book is done, so anyway, I'm going to the office to lock myself down and do nothing but write my book. But anyway, it was a fun day and then we came home and election stuff was on, we were eating dinner. And then the kids were all into the elections because at school they'd been talking about it. So they each had little maps out and they were coloring the states as they went to red or blue. And it was kind of a fun experience. And then Robert and Bart and Sunny were all at our house. They left and then we just kind of sat on the couch, the kids watching the news and just watching as the day unfolded. And you know, obviously now at this point we all know kind of what happened, but it was kind of crazy. We were watching it and then we all passed out on the couches and I woke up at about 1 or 1:30 in the morning, whenever it was, when Trump was up giving his speech talking about the fact they had won. And I was watching it, I was just like, wow, it's just kinda, just crazy, right? Like, you know, 2 days ago, the media had convinced everyone that there was no way he would win and then he wins. And it was just, it was crazy. And I'm sitting there and I looked at Facebook 'cause I wanted to just kinda see people's responses. And honestly, it was kinda sad, like I saw friends people on both sides yelling at each other and fighting and just kind of like, ugh, I just felt kind of a sick feeling. And what was interesting is that a few hours earlier I had an experience that kind of put this whole crazy thing in perspective for me. And so I opened up Facebook Live, I clicked play, I didn't know what I was gonna talk about, I started talking and some of you guys may have seen that, but I wanna kind of go back to that conversation because I think it's important. And I think I was half asleep so I was watching this morning and I was like, some of the stuff I said didn't make very much sense It wasn't very concise, so this is my shot to permanent, you know, make it permanent on the podcast and hopefully it'll help some of you guys who are, you know, whatever you may be in your journey right now with this and with other things. And basically what I talked about was a few hours earlier that night, Robert Jones and I got in my car and we were driving from the office back to my home and he came over for dinner along with Bart and Sunny. Man, Robert's someone I have so much love and respect for what he does, how he serves, how he, the value he's provided this world. And we obviously do not see eye to eye on some things, right? If you look at me, I'm, as most of you know at this point, I'm a very devout Mormon, right? Like on this side, and he's got very different beliefs and things on the other side, which is totally cool. And it doesn't bother me. Like I've got, friends and family members and partners and things that they completely disagree with me on many things. I completely disagree with them on other things. And that's why I think this was so important for me. So as we get in the car, we're driving, he calls his significant other and they were talking and they were obviously rooting for a different person than I was. And I kind of overheard just like, you know, 10 seconds of the conversation. Basically said, you know, like, well, hopefully, you know, hopefully it's gonna go good. Like, say a prayer and let's pray for the best or something like that. And as I was driving there thinking, I was like, wow. 'Cause in my mind, like, I don't know, I think we get into the heat and the marketing of the elections, which by the way has been really fun. We should do a whole marketing podcast on the election stuff later. It could be really fun. But we get into that and it's funny 'cause you start perceiving people, I'm thinking candidates specifically, as evil, right? Like, this person is evil because this, this and this, and then the other side, this person's evil, because that's like almost how they, you know, how we start perceiving these people. And I was thinking about that last night as I was, you know, saying prayers with my kids and praying, you know, for what I thought was right for the country and looking at what Robert was praying for, and it was completely different than me, like the polar opposite of me. And I was thinking, I was like, but that's okay, because like Robert's not evil, the person he was voting for is not evil, I'm not evil, like we all are acting out of what we think are the best intentions for us, for our families, and for the country. And I started thinking more and more about that last night at 1 or 2 in the morning, which, you know, got kind of fuzzy after a while. But as I'm thinking about this, I'm like, you know what, like, like all of us, and I would argue in every situation that we make our choices based on good intent, like what we think is best for us or for our family or things like that. I don't think people act out of malice or out of hate or out of spite. They do it sometimes, but not because they're hateful, because they believe that that is the right intent. Sorry, the construction guy drove past and he was like giving me a thumbs up in my car. Anyway, they believe that that's the right intent. And I was thinking back And I'm probably gonna slaughter this story, and I wish I knew the details better, but the principle's the same. So I was at a Tony Robbins event, and he was telling the story about one of the Date with Destinies he was at. A Date with Destiny has 3,000 or 4,000 people in the room, and usually you have partners, you're working through things, and you have workbooks. And I guess one of the attendees in his workbook had written out that his plan was, after this event, was he was going to go home and he was going to murder his wife and his kids, and then commit suicide. And so the guy who's his partner is looking at his book and like, wow, my, you know, my, "My partner in this is an evil person who's trying to kill his wife and kids and I need to stop him. This guy's got evil intentions." So he goes and finds someone in Tony Robbins' staff and says, "Look, my guy's a psychopath over here. You guys should fix him or whatever." And so they're going through the event and Tony finds out about it and they're, you know, whatever. I don't know the exact details but Tony does these interventions, does an intervention with this guy 'cause he knows this guy is gonna go home and he's gonna slaughter his family. And if you look at that from the outside, what do you guys think? How do you feel when I just say that? This man's intent is to go home and to slaughter slaughter his family and then kill himself. You would think that this guy is a psychopath, this guy is evil, this guy is like the worst of the worst, right? So anyway, Tony starts doing his intervention with this guy and starts finding out why, what's the purpose behind why he's doing this? What is the underlining issue? And comes, works through the whole thing and finds out when this guy was young, I can't remember if his dad died or if his dad left or something, but this man's father had left him. And when his father left him, his whole life collapsed. Like his mom's, his mom collapsed, you know, like it was horrible for his mom, for the kids, for the family, like so much so that he associated his dad with leaving as worse than death. Like he wished that he would have died because his life after his dad left was so painful and so horrible that death for him would have been a release. And so this man was in a situation now where he was in a marriage or a family, you know, whatever it was that he was not happy with and he knew he needed to leave and whatever that looked like, I don't know the details, but And as he's looking at it, he was thinking about his kids who he loved so much. He said, I love my kids. I love my wife, but I have to leave. But if I leave, like, it would be better for them to be dead than for me to leave. Because if I leave, it'll destroy their life, but I have to leave. So because I love my kids and my wife so much, I have to kill them so they do not go through the pain that I went through. And that was his perception of the world. And when you hear it from that lens, you're like, wow, this guy, you know, Yes, the method and his process was wrong, but his intentions were good. He honestly thought this is what he needed to do to save his wife and his kids. And I think that with all of us, like, I don't think people inherently have bad intentions. You know, I look at this history, right? Like, and I don't know these people, but let's say the worst of the worst. I think about Hitler, or think about Any of these people, like what they did was horrifically bad. Like no excuse, like wrong, evil. But in their minds, like their intentions were not, probably not bad. It was like, this is what we need to do. Like the lens I'm viewing this world through, like I have, like this is how I'm gonna make the world a better place. And yes, the lens and the direction were wrong. I'm not excusing that 'cause it's horrible, horrible happened. But their intention was probably good. And maybe there's situations where people just really do have bad intentions. That's probably there. I think for the majority, 99.9999%, we have good intentions, and that's why we make the decisions we do, because what we think is best for us. You know, I think about, for me, I have close friends and family members who've left the church that I love. And there's times that I get sad and angry and frustrated, all those kind of things, but I look at them and I love them and I love their families and I look at that and I'm like, despite the fact that I don't feel the direction they're going is right, I can love them because they have good intentions. Like, they're not doing this out of malice or hate or anything. It's because they, they feel like for them this is the, the right direction. And so I have to respect that even if I disagree with it because it's good. It's their good intention. They're trying to do what's best with with information they have. It's the same with politics, you know, religion. It's the same with, I think, I think most things. And so I hope that as this political hailstorm has ended, that as we're looking around at our candidates, as looking around at our friends and our family members and people around us who disagree with what we picked, that we remember that they didn't pick it because they're evil. They didn't pick it because they hate picked it because for them that was— the intentions were right. Like, they honestly felt that that was the best thing for them. And I think if we look at that through there, hopefully it'll not divide us, but it'll make us have more love and respect for each other. But it's hard. Like, I get that. I understand that, especially when you feel people are doing things that that don't make sense, you don't agree with it, and that sometimes makes you cry because it's so painful, we can still love them because we know that they have pure intentions. And that's the key. So I hope that helps. It helped me yesterday. Like I said, when Robert made that call, I was listening in, not listening in, but he was sitting in my car, I heard it. It gave me a change of heart and more love and respect for him. And just for everyone around me. And I hope that this helps you and all of us as well. So that's what I got. Anyway, now the elections are done, it's time for us all to get back to work because despite the fact that we all voted, no offense, none of your votes really even matter because there was no election that came down to two people. So anyway, just joking. The only thing that really matters is what we do, what we give, what we— how we serve. And so I'd recommend for all you guys is to focus on that And continue to have good intentions, continue to try to change the world in the way that you see is right. And as you do that, you know, good things will happen. And so with that said, appreciate you all, have an amazing day, and I'll talk to you guys all again hopefully tomorrow. Alright, bye everybody. Thanks so much for listening. We hope you enjoyed the behind-the-scenes look at our Funnel Hacking project. You can also watch the Funnel Hacker online reality show and watch watch us build and launch funnels live at www.funnelhacker.tv. If you'd like to come hang out with your fellow funnel hackers, come join our Facebook group at www.projectclickfunnels.com. Oh yeah, and don't forget, you can get a free MP3 player with the first 257 episodes preloaded at marketinginyourcar.com. Join us next time, and remember, you're just one funnel away from your dreams.