The LAST Marketing In Your Car Ever… (And What To Expect Next)
11 May 2017 · 5 min
In this final episode of the "Marketing Your Car" podcast, host Russell Brunson announces the series’ rebranding to "Marketing Secrets" and explains the motivations behind the change. He details acquiring the marketingsecrets.com domain, the shift to a more mass‑appeal name, and the rollout of new visual branding, including a fresh iTunes cover featuring his face and a revamped intro crafted by Stephen Larsen. Brunson also reveals plans to produce video versions of each episode, host them on the new website, and structure episodes as numbered "secrets." He assures listeners that the existing archive will remain accessible forever. The episode closes with promotions for related Funnel Hacker properties—funnelhacker.tv, the Funnel Hacker reality show, the Project ClickFunnels Facebook group, and a free MP3 player pre‑loaded with the first 257 episodes—encouraging the community of underground entrepreneurs to stay engaged and continue funnel hacking.
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Welcome to Marketing Your Car, the podcast for funnel hackers everywhere. You're now part of a small group of underground entrepreneurs who are trying to change the world through the products and the services that we believe in. But because we don't rely on venture capitalists, we don't have financial safety nets, so we have to do things differently. We have to do things smarter. We do that through an art and a science we call funnel hacking. This podcast will give you a glimpse at the daily life of a funnel hacker, so let's get started. What's up everybody? This is Russell Brunson. I wanna welcome you guys to the last, this is kind of a bittersweet moment, but this is the last, officially last ever Marketing in Your Car. Aww, makes me kind of sad. But with every death comes a new rebirth, right? At least I think that's what they say. If not, they should say it. I'll probably start saying it 'cause it's kind of cool actually. So the end of Marketing in Your Car. It is the end. I've been doing this now for 3 or 4 years and I love it and we got a lot of you guys listening on, but I wanted, I've wanted to kind of do a rebranding of it for a long time. I didn't have the right name or the right thing or the right hook or the right, ah, just something that was amazing. And if you can't do something amazing, then why do it, right? That's kind of my thought. And then the other day, my friend John Reese, he posted something that he was selling one of his old domains. And it's a domain back from when I got started. I remember it was a blog he had. It was called marketingsecrets.com. And I was like, oh my gosh, marketing secrets is so cool. I know that every product I have, either something secrets or hacker, but whatever reason, those two words I love and I wanted this one, so did a deal with them and now I own marketingsecrets.com and this podcast is now being rebranded as marketingsecrets.com. Ah! Isn't that cool? So the real reason is like marking your car, like I know for all you guys that hang out with me, this is a cool thing, but like when you see an iTunes store, you're like, seems kind of childish, right? Or maybe not childish, kind of cool childish, but it just doesn't seem like, doesn't have the mass appeal that I really wanted. And marketingsecrets.com does. Like, it's so cool and exciting and like, duh! So, a couple cool things we're gonna do. First off, I have a new iTunes cover we'll be posting on Monday, so next time you look at your phone, you'll see this new thing and you'll be like, wait, what is that? It does have my face on it, so I wanted you guys to know what I look like, so there you go. But it says Marketing Secrets on it. If you go to marketingsecrets.com, it has places to subscribe, all those kind of things like that, plus all the post episodes. Plus, the other cool thing I'm gonna do is instead of just doing my audio like this right now, I'm gonna start doing it as video, and then I'm gonna post the videos on marketingsecrets.com as well, so some of you guys who like video, can check it out there too. So, that's kinda what's happening. Anyway, I have a Facebook Live starting in 2 minutes, so I just wanna jump on real quick and give you guys a heads up of what's happening, what the changes are, so you're not freaking out next week when you see the new stuff, but that you're more excited. So Marketing Secrets Podcast is the new name that this show will be known for. We got a new intro that's so cool, ah! I've never been proud of my Marketing Your Car intros, not gonna lie. I've never really liked them. And so, this one, ah, Stephen Larsen spent like, 2 days working on the audio to make it awesome. The script's like a very big like us versus them, like sticking it to the man. So all of us marketers who don't cheat can all be part of that, which is exciting. And I'm at the office 'cause my Facebook Live starts in 1 minute, so I'm running while I'm finishing this one. But it's exciting, so look for Monday for Marketing Secrets Podcast. The same feed, same everything, nothing will change, just you'll see a new icon and new things. And I think I'm gonna start doing each episode as like secret number 1, boom, secret 2, and so it'll be kinda cool that way too. All the old back archives will stay and remain forever 'cause, I don't know, maybe someone wants to listen to them someday. That's kinda cool. So they will be there forever and that's about it. Came out from the office. One last thing for you guys to know is if you haven't started, oh yeah, I'm super late, huh? Alright, I'm running. So the last thing that I would make sure is if you haven't seen the new show, if you go to funnelhacker.tv, we got 2 episodes that have been live so far and doing 3 episodes a week of that show and it's been amazing. So go check out funnelhacker.tv and I'll talk to you guys later. I'll talk to you guys on Monday. Bye everybody! Thanks so much for listening. We hope you enjoyed the behind-the-scenes look at our funnel hacking project. You can also watch the Funnel Hacker online reality show and watch us build and launch funnels live at www.funnelhacker.tv. If you'd like to come hang out with your fellow funnel hackers, come join our Facebook group at www.projectclickfunnels.com. Oh yeah, and don't forget, you can get a free MP3 player with first 257 episodes preloaded at marketinginyourcar.com. Join us next time, and remember, you're just one funnel away from your dreams.
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