The Law of the Harvest: Success Starts with Daily Seeds | #Success - Ep. 05

Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the podcast. Excited to be hanging out with you guys today. We're leading up to Funnel Hacking Live. I am like neck deep in presentations and everything. And so I'm creating all these presentations as I'm thinking about stuff. Like I have all these ideas that flood my head that don't have to do with my presentations, but I'm like, what do I do with these? And I'm like, ah, podcast. So I'm gonna jump into this episode and give you guys something that once again is, it's almost like the byproduct of me mass thinking about things for presentations for FHL. And then it's kind of like the, it's like cutting wood and then it's the sawdust on the side. So here's some sawdust that hopefully will be valuable. And I think it'll be awesome for you guys, but I've been thinking a lot about it in a couple of different areas of my life, my business, my life, my family, my relationships, a lot of different places that this concept comes in. I'm sure a lot of you guys have heard this before, but the concept, I'll talk about the, I'll give you the title and the concept and where it comes from, and then from there we'll dive deep into the, like all the stuff behind it, how we can use it to have better lives, make more money, have more success, all that kind of stuff, like everything ties together. So the concept is called the Law of the Harvest. Now, are you guys familiar with the Law of the Harvest? You think about this, it's pretty simple. Conceptually, it's like you go out there and you've got a farm or you've got something, right? And you're like, you're planting seeds, you're planting seeds. If you plant seeds, what happens? Over time, they grow and then you can reap what you sow, right? You sow the seeds and you can reap them. In fact, in the scriptures in 2 Corinthians 9:6, it says, "He which soweth sparingly shall also reap sparingly, and he which soweth bountifully shall reap also bountifully." Okay? So that's the concept is like, if you wanna go out there and, you know, again, I'm not a farmer, but I am from Idaho, so I see farmers. But if they go out there and they only sow a couple seeds, they'll get some crops, not very much, right? But if they sow a lot of seeds, then they have a big crop and they can take it, they can sell it, they can make a lot of money, right? And so I've been thinking about this law of the harvest because it's true in like, literally like almost every area of our life. If you think about this, like all of our life, everything we're doing right now is like outputs of something we've done prior, right? And so like, if you're in a spot in your life where you didn't plant seeds for a long time, then right now you're at a spot where maybe you're not reaping what you would want to, right? Or maybe you've been like, you've been planting seeds like crazy for the last year, 2 years, 5 years, a decade of your life, and now you're starting to reap the benefits of that, right? I think about myself, like when I got into this business, you know, you guys have all heard me talk about my potato gun story, right? Back then I was like planting seeds and planting seeds, and there was a little thing popped up and it was a potato gun DVD, a potato gun funnel, and they didn't make me a lot of money, but it was a little seed, right? But I didn't stop there. I kept planting seeds and planting seeds and planting seeds., right? And some of you guys have seen the slide deck where I talk about this, but like it was like 100 and, I can't remember, it was almost 130 different funnels I launched before ClickFunnels. So 130 seeds that I had put out there before ClickFunnels came out, right? But it wasn't just seeds of like funnels I was launching, it was also like relationships. I was getting to know people, networking and building relationships and talking to people and helping them and promoting them and da da da, right? I was planting all these seeds so when ClickFunnels came about, we had a big following. I had people I could connect with who would promote ClickFunnels and like, And so it all came down to like, to this planting of seeds, right? And there's interesting, 'cause I see parts of my business, parts of my life that are drying up now, and I'm looking back in hindsight, I'm like, ah, it's 'cause I stopped planting. Like a good example of that, like we have a new offer coming out, and I was like, I wanna get a bunch of affiliates to help me promote it. And I was like, I haven't talked to my affiliates in a couple years. Like I planted seeds for a decade building relationships, right? Eventually I passed those reins onto Dave Woodward, he was planting seeds, and then when Dave passed, nobody's really been planting those seeds. And so now it's like I'm coming 3 years later, I'm like, ah, like the harvest isn't there. So it's like, okay, I gotta start planting seeds right now. Like what can I do to start planting seeds as many places as possible to start building those relationships again, right? So the law of the harvest is interesting. And I'm gonna talk about a lot of ways we can use this to grow and be successful in parts of our life. But I wanna talk about like, first off, the main reason why this works, right? And you guys know I'm mildly obsessed with everything related to the subconscious mind. All the books I read are all about that. I recently bought subconscious.com for a really fun project that I'm gonna be working on with Annie Grace. Some of you guys know her. She's one of our ClickFunnels Funnel Hacking members. But it's interesting, 'cause think about subconscious mind, right? Like if you look at our lives, like we come into this world and we have a blank slate, right? And then over time we start building these habits and these patterns. Unfortunately, it starts when we're little kids. We don't know what's happening. We just like, all these things in our environment are happening. It starts building these patterns in our subconscious mind. Now most people live and die not ever knowing about this and they're just on autopilot and their lives are dictated based on stuff that happened when they're little kids, right? But for us, it's like we understand that. It's like our job is to start reprogramming our subconscious mind. Now how do you do that? Well, think about it. If you think about the law of the harvest, right? For years, sometimes decades, you were planting seeds you didn't even know, right? Things were coming into your mind. It could be from music, from family, from movies, from kids, from people at school, whatever. These seeds are all being planted and the harvest is growing. And now you're wherever you are today and you already have this thing and the seeds that have been planted, you're like, you're harvesting. Sometimes that's not good. Maybe your health's not good. Maybe your mindset's not good. Maybe your business isn't good. And it's all because of these seeds that were sown earlier in your life. And now you're in the spot where you're kind of on the other side of that, right? And so it's interesting. And so a couple of things, oh, there's a really, really cool quote from, I don't have the quote in front of me, but Elsey Lincoln-Benedict, my favorite author, one of my favorite authors, she's amazing, but she wrote about this in her book, How to Get Anything You Want, which we are republishing soon, which you guys are gonna love, but she talked about how like, how do you stop those negative things? And she's like, well, number one is you gotta stop watering them. 'Cause what's happening is that we've been planting seeds forever, we have all these habits that are happening, but we keep watering with our beliefs and our thoughts and our ideas, and she's like, if you stop watering it, they'll start shriveling and dying, right? So part of it's like, if you just stop, We have to stop planting the seeds if we don't want it to keep growing. And number 2 then is we have to start focusing on what are the seeds we want to plant to get the outcome we want, right? We gotta reverse engineer. Here's the outcome I want, and then what are the seeds we're gonna plant? And I'm gonna go deeper in that here in a minute, but I wanna step back because the first time I learned this was wrestling. Wrestling is like my first love. It's the first thing I had success with in life. And I never knew these things consciously, and I don't know if my coaches did, but we did these things, right? It's how I became a successful wrestler. A lot of you guys know when I was wrestling, I started in 8th grade. My junior year, I won a state title. My senior year, I took 2nd place in the country, went on to college and wrestled in college. And wrestling for me was like such a perfect training program for me to understand like how to have success, my mindset, my brain. 'Cause what would happen is you'd come into practice every day, right? And it was literally like us planting seeds like crazy, right? And we had to plant seeds in a lot of different ways. We had to plant seeds, like I had to be in cardiovascular shape, right? So if I wasn't planting seeds for my cardio, Right? I would reap bad cardio in a match, right? And no, I guess never wrestle. If you haven't ever wrestled, imagine this. In high school, it's 6 minutes, in college it's 7. But for me to wrestle a 6-minute match, like you have to be insane type of shape to be able to do that. A good example, when I was wrestling at Boise State, so I was in college, every day before practice, what we would do is we'd get to the school, we'd put on our running shoes, we'd go outside, and we'd run with the cross-country team, right? So we'd do the cross-country running practice, right? Planting cardio seeds. Then practice would get done, then we'd go to the stadium, football stadium, put guys on our backs, we'd go up and down the stairs, up and down the stairs, up and down the stairs to build like, again, our lungs, our endurance, stuff like that. And at that time, the cross country team would be done with their practice, they would go home, and then we would go in and we would start wrestling practice, okay? Wrestlers are built differently, we're a little bit crazy. So I had to plant cardio seeds like crazy to be able to have cardio energy, right? I don't know if that makes sense, but I had to plant the seeds of cardio to be able to have that cardio energy when I needed it in the middle of a match, right? Number 2, strength training. Like I had to plant strength seeds. And so every single morning we'd get up at, I think it was 6:00 AM, we'd be there at 6:00 AM, to the gym, all the wrestlers together, and we'd get there to the Boise State weight training facility, we all lifted together, right? So planting seeds, okay? 'Cause if I, you can't just like end the season like, I need muscles, like let me go work out. You know, it's all about planting seeds for years, decades leading up, planting seeds so I'd have the strength. So I had cardio seeds, strength seeds, right? Then it comes in now, it's like, now I gotta start doing the moves. And what's interesting, what I learned, I had a coach tell me this, I can't remember who it was, but definitely they were a genius. But we'd go into practice and we'd practice things, right? Practice over and like, again, practicing is like planting these seeds or creating these like subconscious patterns. Inside of our mind. I mean, it's crazy, and I don't have the stat in front of me, but like our conscious, if I consciously, if I'm wrestling, I see a move, if I consciously go for the move, that's one thing. But if I can, if I drill my subconscious where subconsciously I see the move and I just hit it, I think our subconscious, I can't remember the stat, it's like 100x or 1,000 times faster, right? And so what's happening in a match, if I'm consciously, oh, there's a guy's leg, by the time I shoot, the guy's leg is gone, 'cause it's all like, it's just fast, fast, fast, right? So I had to drill something so many times that my subconscious mind just feels it. And the second it's open, boom, I hit the shot, I take it. If I had to think for it, if I think for half a second, I already missed the shot, right? So it's like we drill over and over and over and over and over and over again, right? And then I remember after a couple years in wrestling, I kept missing these shots. My head was out of position. I couldn't get things right. And one of my coaches said something. He said, Russell, you realize we're in here every single day practicing. He's like, but practice does not make perfect. I'm like, what are you talking about? He's like, no, he's like, perfect practice makes perfect. If you're practicing the thing wrong over and over and over and over again, you're gonna get it wrong. And we started looking at my moves and literally it was like, in wrestling it's all about, it's a game of like millimeters, right? Like shooting my head directly into their thing versus like to the side of my ear on the side. Like having my head in the wrong position, having like not stepping in the right spot, like hips in the wrong spot, shoulders, elbows in the right, little tiny things. And so we got back to like in practicing, it wasn't like going practicing hard, it was like, okay, I gotta get perfect practice, right? Like, I gotta figure out like perfect positioning. And so we start drawing slower and slower. It's like planting these seeds, planting the seed, like building these subconscious patterns over and over and over and over again, right? Until the point where it's like, okay, now I can start going faster and faster to the point now it's like I can go really, really fast and it's all perfectly 'cause it's like I'm practicing so many times, right? We build these subconscious patterns inside of our mind. And then what happens is if you've done that correctly, then you go out in the match, right? I shake the person's hand and as soon as the whistle blows, for me, everything stops. Like my conscious mind stops and all of a sudden this flurry starts happening. It's all subconscious. And it's the craziest thing. Like, I don't even know how to explain it. 'Cause like, think about this, you're in an arena with all these, like 10,000 people screaming, matches everywhere, whistles being blown. It's like loud, noisy. You come out there, as soon as I shake someone's hand, boom. Then all of a sudden like, it just, everything faded to black. And this match would just happen. And I'm not thinking, it's just doing, right? It's just happening. And it's all my subconscious is just like, we've drilled those instincts so many times, it knew what to do, when to do it, how to do it, how to respond, how to react in every situation you can think of. And it's funny 'cause they talk about that, like athletes and other sports talk about like you get in the zone. That's what it feels like when your subconscious is trained correctly, you get in the zone and just happens. It's just like the most magical thing in the world. And for me it was interesting 'cause like every time I'd get in bad position or something bad would happen or I'd get stuck, and my subconscious didn't know how to react, all of a sudden, like, my ears would turn on and I could hear either my dad or my coach. I knew their voices. I could hear their voices speaking consciously, like, move your leg, move your arm. And I'm like, oh, and then all of a sudden, like, I'd know, and then boom, I'd snap back in and it was just gone again into this thing. And so, like, that's, I don't know, I love sports because I was able to see it, right? And so these seeds were planting of drilling the move over and over, like, tens of thousands of times, every move, every position, every angle, everything. So you just knew what to do and how to do and how to respond in these different situations, right? And that's like the power of like subconscious programming, understanding how to do this, right? And it's so fun. And so for me, it's like, I think about this, like what we're trying to do is we're trying to plant these seeds, but you're planting them consistently over time so they just show up when you need them, right? So again, back to the scripture, he who soweth sparingly also reaps sparingly. So if you're not sowing these seeds, if you do every once in a while, a little dabbling here and there, you're gonna reap sparingly. And he who sows bountifully shall reap also bountifully. So those who are doing it consistently all the time will reap bountifully, right? If I just did cardio once a week, my lungs wouldn't have been able to handle the match. If I just would've lifted, you know, every, you know, once or twice a week, the strength I needed would not have showed up for me, right? Like that's the key to understand. And so for the law of the harvest, we gotta be planting consistently based on what we need to do, okay? Now again, this is not just in wrestling or just in business, but it's all different aspects of life.

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And so I kind of mapped out 3 different steps that you have to really, to be able to do this correctly, the things that most people are missing. And so I'm going to walk through the 3 steps and I'm going to talk about how we do this in different areas of our life. Because the honest reality is we're not just planting seeds in one area of our life, right? Like right now in my life, I'm planting seeds with my wife, I'm planting seeds with my family, I'm planting seeds with my business, I'm planting seeds with my health, I'm planting seeds with my mindset, I'm planting seeds with like future goals, future plans, like future businesses, like I'm planting a lot of different seeds. And so you have to have a process for it, otherwise it's just sporadic and then you're like, oh, I have a sparingly over here, but not enough here, and like now my marriage is falling apart and now this is crushing versus like, okay, how do we come up with a strategy we can plant seeds correctly in all different places so that my life becomes what I want, so I can reap bountifully all the different areas of my life? Okay, and it all comes down to sowing because again, wherever you are in your life right now, And this is, I hate saying this 'cause sometimes people can be like, oh well, you know, you're saying, I just know people, like some of you guys listening are gonna be like, well, that's not true for me, but it's true. Even in my life, I'm looking at things I'm struggling right now, 100% of every situation I'm struggling in my life right now is 'cause I wasn't planting seeds before. So wherever you are today, it's about seeds you planted a year ago, 5 years ago, 10 years ago, has gotten you to the spot you are right now. So now I wanna make you hyper-aware of it and realize, okay, I need to stop watering the seeds that are taking away from what I want and what are the seeds I need to consistently plant? Okay, so here's the steps, right? Step number 1, you've got to pick a strategy. And this is the key because I see people who just go start planting seeds, but they don't have a strategy, and so this is almost worse because then you're doing all sorts of different things, right? You gotta be able to have a strategy that works. And also notice I said a strategy, not multiple strategies, right? So you figure out the things in your life you wanna have success with, And what I recommend you do is like, I don't know, I'm such a big believer in finding mentors and coaches. Like find a mentor or find a coach, whoever that is, in that area and then put on blinders and just focus on what they say, okay? 'Cause there's probably 5 ways you can build a business and 20 ways you can get in health, you know, you can lose weight. In fact, I'm as guilty as everyone else. I got Instagram, I love following all the people who are like the hardcore foodie people who are like, look, they have abs and big ol' muscles and they're following stuff. And one guy's like, oh, I'm all Whole Foods. One guy's Paleo, one guy's Keto, and one guy's Carnivore, and one guy's Vegetarian. They're all, all the dudes look ripped, they look awesome, I wanna look like all of them, right? But I'm like, if I'm doing that, I'm like, okay, here's the vegetarian guy, here's the carnivore guy, I'm trying to like plant all different seeds. Do you see how it doesn't work? In fact, it's funny 'cause if I was to try to do like all 5 of the cool diets by all 5 guys, it ends up being like, even if I'm like, oh, I'm just eating some vegetables from over here and some meat from over here and some of this, this, like ends up being like 35,000 calories a day and you get fat, okay? You don't look like any of those guys, okay? I gotta pick one of them and then focus on it. I don't care which one it is, but pick one. You wanna be vegetarian? Cool, follow the vegetarian guy that looks like the way you look. You wanna be a carnivore? Cool, find the carnivore guy that looks the way you like. Find the person that's doing what you want and then put on blinders and follow them. And then, so that's number 1, is picking the right strategy. And by strategy, I'll say AKA a coach. Find that person, right? And then finding this in all areas of life. In your relationship, who's got a really successful relationship that you envy? You're like, oh, I wish I was like that. Find this person, what do they do? Figure it out. Hire them, pay them, whatever it is. Same thing in your business, in your traffic generation, in your, like your mindset, like it's the same thing, like picking the right strategy, okay? And then shutting down all the rest, you just focus on one for each area of your life. Sorry, you can have multiple strategies, but there's one for health, one for relationships, et cetera, et cetera, right? Okay, so that's step number 1 is picking the strategy. Step number 2 now, here's where we start the planting of seeds, okay? Planting of seeds are all about figuring out the habit. It's funny, on the video version of this, I got a Russell Brunson face in the background, so like the camera keeps making that the center of my face blurs out and it's like my background's unfocused and back and forth. So I'm back on the camera for all my people on YouTube watching this. Okay, step number 2 are habits. So what are habits? Habits are the planting of seeds. Habits are all the things you do that are habitual, meaning it happens over and over and over and over again. Okay, you guys know this, right? So now that I figure, okay, here's the strategy, right? So for example, for me in my life, like I wanted to get closer to Christ. Like that was a big thing this year for me is like I feel like I've fallen away, I haven't been planting the seeds, therefore I'm not harvesting. Like how do I have a relationship? How do I understand him? How do I, all that kind of stuff, right? So for me it was like, hey, what are the habits I need to implement into my daily routine that are gonna be planting the seeds consistently and constantly and consistently throughout this year so that I can reap the fruit of it in the future, right? That's the question. By the way, there's a really cool app we created, it's free. If you go to whatsmymorningroutine.com, you can use this to like plug in your thing. That's what I'm doing, right? So I go to whatsmymorningroutine.com and it gives you a calendar of the week. And I was like, okay, every morning, if the strategy I want, the strategy I want is I'm gonna read from these two books every single day, they're gonna get me closer to Christ. I need at least 30 minutes a day to do that. So I gotta find out in my calendar, how do I plug in this thing into the, like hard-coded into the DNA of my day so that habitually every single day I'll be planting that seed so that I can reap it in the future. Okay, so that's number 1. Okay, then I'm like, okay, what's the next thing? I wanna be healthy. Okay, so for me it's like, I've got 2 sides of health. I've got like, I've got, well, I guess there's a couple sides, like nutrition, there is the, like weightlifting, I love weightlifting, and there's the cardio. Okay, so for me it's like, okay, who again, who am I, who's my guy or my gal, who's the person I'm putting on blinders for nutrition, who's the person for weightlifting, who's the person over here, right? So I have those different things and then I come back and now I need to habitually do this. Only way to do that is to actually plug it into my morning routine. There it is, okay, I'm back. Sorry, my camera keeps focusing on, anyway, sorry, ADD Russell, I'm back. Okay, so I go back to my morning routine. So okay, if I'm gonna do this, What— okay, nutritionally, what am I eating? So in my— in my whatsmymorningroutine.com, I go to plug in, here's where I take the supplements, here's what supplements I take in the morning, afternoon, night. I plug that all in. Now it's happened, it's hard-coded in my day, it cannot be— it cannot be, um, taken away. And now those seeds are planted every single day. Okay, then— then my— my muscles. Okay, which days am I lifting? I'm lifting here, here, here. I hard-code that into my daily routine. Boom. Now— now it's happening. I can't— I can't move it, right? Then it's like, okay, now I need cardio. For me, only cardio I do is wrestling. So where am I plugging in wrestling? I plug those things in. When I got done wrestling, I swore I would never run again. And then I gained like 40 pounds. So I do some, but I try to make all my cardio wrestling 'cause I love wrestling and it's fun versus like all the other things. So anyway, but then you gotta come back, plug it in, hardcode it in, right? And those habits are into the routine. And now that I can start planting those seeds habitually and over time, they are going to bring forth fruit, okay? Mindset, where do I get my mindset training? Okay, where are the books I'm reading? Where does that fit into the schedule? If I don't plug in the schedule and I don't hardcode it, not gonna happen. So I hardcode it in, figured out the books, boom, now my mindset. Okay, now I need to generate leads every day. What does that look like for me? Okay, well for me, I gotta do very certain things, like I gotta do content, like I have to do this podcast, right? For me, we're publishing 2 podcasts a week, which means I need to record 4 a week, right, to get ahead of it. So I gotta figure out, so for me, every single day, there's a certain time I block out, okay, Russell's doing a podcast. I lock out the time and makes it happen, right? Every single day, hard-coded in, planting the seeds. If I plant seeds over time, consistently over time, boom, it's gonna grow. YouTube, how do I do Instagram? How do I do this? So I'm figuring out all the things there, okay? Customer fulfillment, how do I, if I want my customers to be happy, how does that look? Okay, I gotta show up. So where am I showing up? Over here I'm doing live trainings, over here I'm doing this, like, right? So I've started taking all the things, all the strategies I figured out, I gotta turn them into habits, right? And I gotta plug them into my actual routine, into my schedule so that consistently I am actually planting those seeds. Otherwise what happens? We have good intentions, right? The road to, what do they say? The road to hell is paved in good intentions. I have a good, I was gonna get in shape, I was gonna diet, I was gonna read the scriptures, I was gonna do like, we have all these things we were gonna do, right? And to be successful, it's not the what we were gonna do, it's like, it's figuring out what's the strategy, plugging it into the routine so it's habitual, so that planting of that seed happens every single day, right? And that's step number 2. I think about wrestling, like in wrestling, my coaches luckily dictated my, not so much in high school, but in college, my coaches dictated every minute of my life, right? So I knew, And they knew that here's the seeds we have to plant that are going to reap bountifully the results we want as an athlete. And so they hard-coded it, so I didn't have a choice, but this was happening, mindset, nutrition, diet, or strength training, cardio, wrestling practice, like all the things were blocked in, and there's a little block in the middle for school, right? Everything else is in there so that they were making sure that we were sowing our seeds every single day. I think that's, for most people, they don't do that though. There's a time when you're young and your parents make you do it, and then there's this transition point.. And I was lucky for me, like I had multiple things that forced me to plug in, right? I went on a mission for my church for 2 years. Boom, they gave me a schedule and it was all, all of the time blocks were blocked in where I was gonna be habitually planting seeds to be able to harvest what I wanted, right? And it just happened, right? When I got done wrestling, or I got done with my mission, I was wrestling in college. Boom, same kind of thing. And then after I got in wrestling, I got married and it was like freedom. Like we didn't have anything. So for years my wife and I were just like having fun, it was great. But guess what? I gained 40, 45 pounds. I wasn't making money. Like all the things, like I was not planting seeds. We had a good time, but we never had a chance to reap bountifully, right? We were reaping sparingly. And what didn't come for me, it was honestly, we decided to go to Tony Robbins' event and he lit us on fire. I was like, okay, I'm stepping up. Like I gotta get back to where it was when I was, you know, when I was at the peak of my mission, the peak of my athletic career. Like there was a time where I was an athlete and I'm like overweight now. Like I wanna be an athlete again. Okay, how do I become an athlete? I gotta get back to sowing the seeds that create an athlete, right? Because I had been sowing so sparingly that there was nothing to pull up from it, right? So that's how it works, okay? So step number 1, you gotta pick a strategy. Step number 2, you gotta make it habitual. You gotta tie in and create habits around all the things that you are trying to do, all the seed planting you need to do. And for me, I don't know, for me personally, it's like first thing in the morning, end of the day, and like lunch hours where I tie in the habitual things, right?, and then I have big blocks of time in between where I can do whatever I want or I need to do. But everything else that's happening is blocked in, right? And so that's kinda how I do mine. Alright, step number 3 then is figuring out where are you going to actually apply this stuff? And again, there's a lot of places you can do it for all you guys, and it's gonna be different, but I would recommend in different areas of life picking things, right? So I wrote down a list of a bunch of 'em to think about. Number 1 has gotta be your mindset. Think about this. Your subconscious mind has been programmed. And so right now you're coming here, you're trying to stop watering the old seeds, cutting down the grass, and start planting these new seeds. And so the first thing begins like, okay, how am I gonna consistently be planting these habitual seeds into my mindset, right? And so for me, it's all about like, you know they say like you are the average of your 5 closest friends, right? Your revenue is the average of your 5 closest friends, your weight's gonna be the average of your 5 closest friends, like I'm a big believer in that, right? So, and the reason why is because we have our conscious mind, right? That it's kind of like it's standing guard, it's like the sentinel of our brain. So it's taking things in, right? Whatever it allows to get in your subconscious mind will get programmed. So for me, it's like if I wanna fix my mindset, number one is I have to make sure that the things I'm inputting, that I'm consciously choosing to listen to, to watch, are gonna be the right thing for me, right? So for me, it's like I listen to a lot of podcasts, and the purpose of the podcast is not for me to, not so much to give me like more strategies, that's not what I'm trying to do. 'Cause a lot of people get overwhelmed. 'Cause like, I listen to this guy's podcast and this, I'm trying to do this, and they're trying to do all sorts of stuff. Like for me, it's like, no, I have a plan. I'm not deviating from my plan. I know what it is, it's structured. It's like, this is the plan. I'm listening to podcasts because I'm trying to have the mindset of the people that I'm following wear off into my subconscious mind, okay? For a decade plus of my life, I listened to Dan Kennedy every day. And the reason, 'cause the way he thought about marketing was different than anybody else in the world. I needed my subconscious mind to start thinking like Dan. So it wasn't like everything Dan said, I'm taking notes, I'm gonna do it. I just listened to him tell stories over and over and over again. So I gotta start thinking like Dan Kennedy. Okay? I started finding other people like Tony Robbins, Tom Bilyeu, like other people I really enjoyed, Napoleon Hill. Like I listened to those things. Not so much I'm trying to add something new to my to-do list or new strategy. You know, more so for me it's just like I'm trying to get into their mindset. I wanna hear them tell stories. Hear them figure out how they, they solve problems because the more I do that, the more my brain's like, oh, well this is what Dan would've done, this is what Tony would've done, this is easy, right? Okay, 'cause I wanna get around that. So for me, mindset's all about finding the podcasts, the books and things like that, the people that I respect the way their brain works and I want my brain to work more like that. And my whole job is that these are seed planting. They're just planting seeds all day long, trying to figure out so that I've got a stronger mindset so I can dominate when I need to, okay?

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All right, number 2 is your health. Your health functions like I didn't realize this till, again, here's Russell's history and timeline. I was a little kid, started wrestling, got really good at wrestling, won a state title, took second place in the nation, went to college, got awesome, ranked in the top 10 in college, never placed unfortunately. And then my senior year graduated, my wife got pregnant, boom, she gained 50 pounds, I gained 50 pounds, then she had twins, she lost 50 pounds, I stayed 50 pounds overweight, and for 8 years I was overweight, right? And I was building my business. I didn't know though, like, 'cause for yourself you feel the same, you feel like more, I felt more tired and stuff like that, but I didn't realize like the negatives of it, right? I didn't care about being healthy, right? And then I went to a couple wrestling practices and I was just like, oh, I can remember going back to Boise State to go wrestle and the coach had me wrestle the heavyweights. I was like, what? I'm like, no, I'm a 165-pounder. He's like, not anymore. I walked in, one of the guys, he was like, Russell, what happened to your face? I'm like, what are you talking about? "Your double chin, like your face is huge." I'm like, "Oh, I had no idea," right? And so I finally was like, "Okay, I gotta get my health under control." And I tried a bunch of things, but nothing really worked. So finally when I actually hired a coach, his name is Shawn Carlson. In fact, he's my coach again right now. Hired him, started going 3 days a week, go to work out, train, ran, lifted, all kinda stuff, right? And then in a, I don't know, 10-month period of time, I went from, I can't remember, like 30% body fat down to, I think I broke double digits. If not, it was like 10 or 11, maybe 9%. But somewhere down there, right? And then the craziest thing happened to me, okay? What I was not expecting, I thought I was gonna look awesome, which I was excited about that, but what I was not expecting happening is that I was not tired during the day. Like, I didn't realize how the extra weight on me made me tired and sluggish, right? And when I lost the weight, I had more energy. I could keep going. I could get twice, 2, 3, 4, 5 times more stuff done a day than the average person. It was insane. I was like, this is a cheat code. Like, being healthy is a cheat code. To making money, 'cause what you can get done in a day, I can get done in 2 hours, and I got 5 of those, 8 of those throughout the day, right? And so, it was huge for me. So understanding your health is a big important part, especially if you wanna make money, but even if you don't, it's just, it's key. So it's like, okay, how am I gonna fix my health? And again, I could teach a whole book on this, 'cause there's different levels, right? Number 1 is you gotta get control of your caloric intake. If you don't know how many calories you're eating every single day, that's number 1, right? You gotta know, because The size of you, like how big you are, is all based on how many calories you're taking. That's number one. I had no idea, so I went and figured out, in fact it was Hormozy back and they showed me the mathematical formula to figure that out. But you gotta figure out how many calories, and the key is like tracking it for like a month or two months or three months. Like every time you put food in your mouth, go to like one of the health trackers and type in, it'll show you how many calories that you're eating 'cause you probably don't know, okay? So number one is like getting that under control to figure out, okay, here, like, 'cause how big you are is 100% based on calories in, calories out. For sure. Okay, so that's step number 1. Step number 2 with health then, um, is then figuring out how macros work, right? Fats, proteins, carbs. Like, that's the next rabbit hole to go down, right? So after you've got your calories under control, now it's like, okay, now, um, I want to like look differently, right? Because you can have your calories under control, be really skinny, or being really muscular, right? And that depends on your fat, uh, your fat-protein, um, carb ratio, right? How you're gonna do that. So that's phase number 2, is like figuring out the ratios that you want for the body type you want, right? Do I want to be a bodybuilder? Cool, way more protein. Do you wanna be skinny, do you wanna run forever? Cool, you need no carbs. That's cool, there's a lot of ways to do it, but it's figuring out, again, what strategy do you actually want for your health? And then third phase is, so it's like how you look, overweight, underweight is calories, and then the type of body is the macros, and third is how you actually feel, which is the quality of food you put in. Now shifting from eating garbage, even though it fits my caloric intake, to I'm gonna eat really nutrient-dense food, and also you feel better. Feel better too, it's insane. So those are things like, maybe I'll do a podcast just deeper on just that specifically, but just some things I think there's like, here's how you get your health under control. Those are the phases I look at, okay? All right, now we'll transition to business stuff a little bit, right? So business, this is an interesting cycle in most business owners. This is what happens, right? They get in the world, they start focusing on building a list, building leads, as they're getting leads, they create a product, they sell it, they make a bunch of money, they're like, ah, it's amazing. And then they have this existing list, right? And they sell another product, another product, another product, and over time, that list will atrophy and it'll shrink and get smaller, smaller, smaller, until eventually the business is struggling. And they come to me and they're like, Russell, I used to make so much money back in the day, but now I'm not, I can't figure it out, like, it doesn't make sense, I'm doing the same things I used to do. I'm like, are you now? And then they'll tell me like, yeah, I have a list, I sell stuff to 'em, and like, they used to always buy, but now they don't buy anymore. I'm like, how'd you build this? Like, oh, when I first got started, I was focusing on, you know, YouTube videos and podcasts, all sorts of stuff to build my list. I'm like, Cool, how much of that do you do now? They're like, well, I don't do any of that now. Like, I have a list, like I just sell stuff to 'em. I'm like, ah, see, there you go. What's happening today in your life is 'cause of the seeds you planted a year ago, 2 years ago, 3 years ago, okay? Most of the time when people come to my world and their business is struggling, it's because they had stopped planting the seeds of lead generation, lead flow. It's crazy. Or I see people who are sitting here building a funnel, building a course, and they're focusing on all sorts of stuff, and they haven't started planting seeds that actually matter, which is, the seeds of getting lead flow, okay? The second you decide you're gonna build a funnel, the second you decide to be an entrepreneur, you gotta start planting those seeds, which means you gotta start publishing now. If you read Traffic Secrets, what's the first thing I said? Like, you gotta start publishing today. Don't wait till tomorrow, like today. Like, if you're building a funnel, stop right now. Step number 1 is publishing, getting something out there today. It can be Facebook, Instagram, YouTube, podcast, I don't care, but it's getting your message out there so your following can start following you. 'Cause the worst case scenario is you spend 2 years, 3 years building a funnel and a product and you launch it and there's nobody there to see it. Planting seeds now, okay? The next worst thing is like, people who got a business that's struggling now, it's like, I can't figure out, it's 'cause you stopped planting seeds, okay? Go back to driving traffic. If you're not always consistently, like, the lifeblood of your company is leads. If you're not consistently every day focusing on getting new blood, new people into your world, your body, your business will deteriorate and it will die, okay? What happens if your blood runs out? You die. Lead flow is the blood of your business. So step number 1 is you've got to start, okay? A lot of you guys are different phases. Some of you guys are like, I'm learning this stuff, I'm reading the books, Russell, cool. The second you're at chapter 1 of the book, you should start publishing. Like, you need to go, it's time to start. Like, we gotta stop stopping, right? And start going through it. So that's number 1. It's like, you've gotta start like planting those seeds, okay? And so if you're building a business, habitually gotta plug in, okay, I gotta start driving traffic today, even though I know my business is gonna be live in a month from now, 3 months from now, 6 months from now, Like, if you know it's coming someday, planting seeds starts today, okay? For lead flow, very, very important, okay? Man, there's so many, like, yeah, so plugging that in, being part of it, and then just all the other parts of your business, right? Like, every single day, putting in work into funnels and traffic, like all the things. So I can go on like a list like this forever and ever. I just mapped out a couple of 'em 'cause I think those are the ones that, habitually you need to plug in, right? Mindset stuff, health stuff, lead flow, right? And then inside of that, now it's like, cool, now we're gonna build a funnel and launch it. Now we're gonna fill the course, launch it. Now we're gonna do an event and launch it. Now we're gonna do it, like, whatever, but like, those are the things that are gonna make you successful over time, okay? All right, I'm going to end where this started, with the scripture, right? The law of the harvest. He which soweth sparingly shall reap also sparingly, and he which soweth bountifully shall reap also bountifully. Alright, you guys, that's the key. If you wanna be successful in this or any area of life, it's time to start. What do you do? Number 1, figure out the strategy. Okay, so you're not just planting rando seeds all over the place and like hoping for the best, right? No more random seeds. You're gonna be planting the correct seeds in the correct order, okay? Number 2, you gotta create the habits. How do you create the habits? Okay, you can do it with a pad of paper. You can go to what'syourmorningroutine.com, free app if you guys want to. Okay, you go over there and you start mapping out, okay, Every single morning, this is what's happening. This is where I'm planting my seeds for personal development. Here's where I'm planting my spiritual seeds. Here's where I'm planting my physical seeds. Here's where I'm planting my food seeds. Here's where I'm planting my traffic generation seeds. Like, I'm mapping those things out and then I habitually make it part of what you do every single day, day in and day out, day in and day out. That's how it becomes a habit. Habits don't magically just bubble up, right? It comes from you scheduling it. When it's scheduled, it's on the calendar, then it's a habit, then you actually do it. Okay? And then figuring out where are the places you wanna apply that to., right? Your mindset, your health, your lead flow. But again, it comes back to other things, your relationship, where are you blocking out time with your spouse? Where are you planting those seeds? Where are you blocking out time with your kids? How are you planting those seeds? Where are you blocking out? Like all these different things. I remember Garrett Wyatt, when I first started following him, that's at the very beginning of ClickFunnels journey, but he used to post every single day, like date, it was like, it was before he had the Date Your Wife podcast, but it was like, I wish I could remember what he would say, but he always like talk about date night, date night, date night, right? And then if you look at Garrett, like he talks about every single morning, he does his morning meditation and he's communicating with God. And then he like texts his son and his kids and like, he's like texting, he's planting the seeds every single day. And you hear about the story told at one of the funnel hacking nights about a son who was estranged. He hadn't heard from him in years. And he's like, I just text him every day, every day. He didn't respond back to me for years. But he's like planting seeds, planting seeds, planting seeds. And eventually it turned his heart. They came back, became friends, right? But it's the constant, consistent seed planting. We are planting the right seeds. Okay, if you're planting the wrong seeds or no seeds, what does it say, right? He which soweth sparingly shall also reap sparingly. So you're planting no seeds or you're planting the wrong seeds. Okay, our mind is— Earl Nightingale talks about this in The Strangest Secrets. Like, our mind is amazing. He's like, whatever you plant, it'll spring up. He's like, if you go and plant nightshade, which is a poisonous plant, it'll spring up death. But if you go plant something amazing, it'll spring— like, it doesn't care what you plant. All that matters is that whatever you plant is going to grow. Right? So it's making sure we're planting the right things, right? And they were actually planting. Okay? Again, he who sows bountifully shall also reap bountifully. So there's your thought for the day is what are you planting? What are you sowing? And are you sowing it bountifully, consistently, habitually, day in and day out? Because whatever's happening in your life today is a result of the seeds you planted a year ago. So what you want to happen in a year from now is all based on the seeds you're planting today. It needs to become the focus. Thinking about it, talking about it, scheduling so it actually happens. I hope this is helpful for you guys. If it was, if you're listening to the podcast, please rate and review, let us know. Obviously this is like one of the first few episodes of the new season, which hopefully you guys are enjoying. If you're watching this on YouTube or wherever else we're posting this, please comment down below, let me know, I'm enjoying this kind of content, kind of the new shift to the Russell Brunson Show from some stuff we did in the past. And if you guys are enjoying it, let me know because I'll get more pumped about giving you more stuff. And for you guys, I'm curious down in the comments below, wherever you comment, let me know like what are the things that you are focusing on, you know, obviously mindset, health, lead flow, relationships, like what are other things that you are consciously planting seeds to be able to create a subconscious result in your life? I'm curious about that. Thanks so much, guys, I appreciate you all, and thanks for listening to The Russell Brunson Show. Now obviously if you wanna sell stuff online, you're gonna need a good funnel, but if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world.