The Marketing Quickies Podcast?

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everyone, we are at day 6 of my 6-day event and I don't know how I am able to keep my eyes open. In fact, I'm kind of struggling, not gonna lie. But it's been an amazing experience. It's been really interesting. For those who are just listening for the first time, so I've got a group called Ignite. People pay about $12,000 to be part of. Then we got a group called the Inner Circle. People pay $25,000 to be part of. And the Inner Circle's grown a lot over the last year. In fact, we had to split it into two groups this time because I just couldn't hold it all in one group. And so that's kinda what's been going down. But it's been really fun. So Monday and Tuesday we had our first Inner Circle meeting. It was kinda funny, like we split them up into groups and we didn't really think too much through it. And it was interesting, That first group, like everyone just fit right. It was weird, like literally half of the group were vegetarians, which was interesting because we had brought in lunch and we didn't have a vegetarian lunch. So we kind of blew it there. But half the people were vegetarians and then, and they're just like, all their businesses kind of fit together. And the second half of the group, there wasn't a single vegetarian in the room. Everyone's like super high energy, a lot of like, anyway, it was just weird, like it just worked perfect, like the way that the personalities fit in Mastermind A and Mastermind B, which is interesting. In the middle on Tuesday, Wednesday, we did more of a big event called an Ignite event where I taught on stage for 2 days and we did a big hangout where everyone got to hang out, get to hang out with each other and it was pretty cool. So that's kinda what, that's kinda what we did and we had a good time and this is the last day of the last mastermind so I'm heading in right now and it's gonna be awesome. And what's cool about this is like, it's funny, like when I got into this business I joined my first mastermind group and it was the Bill Glazers and it was awesome. I was in that group for 6 or 7 years And just, it took me from being a 6-figure a year business to 7 and then to 8. And it was amazing, like I really, it was one of the major things that was responsible for my growth. I just love mastermind groups. And later Bill Glazer, he kinda retired, sold his business off, and I didn't decide to keep going with the GKIC mastermind group, so I tried to find another one. I went to a lot of different groups. I'm not gonna mention them by names, but I went to a bunch of them and I couldn't find any of them that that I felt like I was getting the value I needed and wanted out of it. I always felt like I was one of the smartest guys in the room, which I don't like that. That's not the point of those things. And so finally I was like, you know what, screw it, let's make our own. And so we went out and we built our own. And I tell you what, the last few days have been amazing. There's people in those rooms that are brilliant, that are bringing all these new ideas. In fact, a whole bunch of things that I'm changing in my business based on the group. And I'm just grateful to have that group for myself and for, them and I feel almost guilty getting paid to facilitate a group like this with the caliber of people that are in it and it's amazing. So there you go. Now one of the things that I've been thinking about and I wanna get your guys' opinion on this and I have no idea how you can respond back to me on this but if you can, I need to figure out a better channel to respond to Marketing Your Car stuff. So when I started this podcast like whatever, 2 or 3 or 4, I can't remember how long I've been doing this for now since I started driving. I called it Marketing Your Car because that was my first idea. I had that idea the first time I heard about podcasts and it was kinda cool and like, and the concept's cool. I'm not gonna change the concept. I'm still gonna do these while I drive 'cause just my life's so much easier. But from like a branding standpoint, like it's not really the coolest name. Like, hey, go listen to Russell's Marketing Your Car podcast. It's like kinda weird, right? My jingle, I'm not gonna lie, my first jingle was pretty bad. The next one's not too much better. I was like, I want like a frickin' sweet brand. I want something where you're searching iTunes and you see it and you're like, oh, I gotta join that thing. And I don't think Marketing Your Car is really it. So I'm thinking about doing a rebrand. And I've been thinking like, if I'm gonna do it, how am I gonna do it? I've kind of got an execution plan if I'm gonna do it. Which don't worry, on your side you won't have to do or change or move anything. Like you just keep doing what you're doing and you'll keep getting it all. But I've been trying to think of a couple names and anyway, when I started my Periscope channel, the first like 10 Periscopes was me just randomly talking about stuff and some of them went really long. Which Periscope, I'm kind of finding like the shorter the better. So one day I did this thing and I, I'll tell you, the name's not my own. I didn't come up with it. When I first got started in this business, there was a guy named Andrew Fox and he had a product called, Andrew Fox and Lee Benson, and they had a product called Marketing Quickies and it was just like a whole bunch of quick marketing ideas. And I always thought that was kinda cool. And so anyway, I thought it was cool so one of my marketing, or one of the Periscopes I just called it a marketing quickie. I'm like, hey, here's a marketing quickie and I jumped on and did a quick like 5-minute thing and like our response rate and our share rate and everything from that thing was like through the roof. I'm like, alright, that's kinda the concept. We're gonna call this the Marketing Quickie Show. Anytime it'll be me just sharing quick marketing idea or tip or thing, right? Which honestly is kinda like what Marketing Your Car is, like it's me sharing like a cool thing. And so I was thinking like, what if we like co-branded these things together and we called it the Marketing Quickie Show where it's like, hey, you get cookies in your car, cookies in the office, like sometimes it's on iPods and then it's on Periscope and it's like these just cool, quick, random marketing ideas or thoughts or just Russell's random thing of the day that just comes in his head, right? And anyway, I was kind of excited about that and then I started mentioning it to people and like, And I kind of thought this, but I was like, maybe most people won't, but just like the sexual side of quickies and quickies in your car and marketing quickies. And so I'm like, I don't know if me, Russell, the clean-cut Mormon kid, if it's like— if that's a good branding or bad branding, and I don't even know. So I don't know, but definitely thinking about doing some kind of rebrand on the podcast, but then co-branding with the Periscope and blending those two things together so that these things are together. So I don't know, what do What do you think? Is Marketing Quickies cool? Is it stupid? Is it a little too innuendo or what? I don't even know how to, anyway, I don't know. So that's my thought process right now. So this may be branded in the near future to something different but I don't know yet. So we will see but I wanted to kind of just share that with you guys. 'Cause you guys are my faithful. You are the ones who are listening to Marketing Your Car. I had one of the guys yesterday was like, yeah, I heard people talk about it 3 or 4 times but I never was inspired enough to go listen to it. 'Cause it wasn't like, you know, it's just like Marketing Your Car and then after I got into this, like I loved it and I went back and listened to all the old episodes and it was amazing. But like it wasn't something that sucked you in and I get that. It was a branding idea from like 1998 that I had or whenever podcasts first came out. Maybe it was 2002, I don't know. But yeah, so there you go. In fact, the reason why I did Call Mark in Your Car when I did launch it, 'cause I had the idea a long time ago. Some dude wrote a jingle for me like it sounded like the 1970s for the first like 100 episodes. And I never used it for like 5 or 6 years I did launch, I'm like, "I've already got a jingle that's done. Let's just do that." So I started recording him and then my brother, I had him go find the jingle and then I listened to it and I'm like, "Oh yeah, it sounds like this is a 1970s sitcom." But I was like, "You know what? It's done. Screw it. Let's just run with it." That's kind of how, why we stuck with that direction. Anyway, there you go. That's kind of what's going on in my head right now. I hope you guys are having fun in your business right now. There's so much fun stuff happening like ClickFunnels, we just passed 10,000 active members, which is crazy. And by 10,000 active members, I'm not giving you stats like— some companies drive me crazy. Like one company I won't mention is like, oh, we've had 80,000 customers. And then when you dig deeper, it turns out like they've had 80,000 people take their trial, but they have like 200 people that are actually members, right? So we've had like 60,000 or 70,000 people take our trial, but we have 10,000 active people who have made it past the rebill and are continuing to be rebilled. So we are now a legit software company, right? In fact, we had someone make us our first offer to buy us, which was kinda cool. I'm not interested because I'm having way too much fun, but it was flattering and it was crazy big, which was kinda cool. So that's exciting, but don't worry guys, we're not going anywhere. We've got a lot more of a vision that we've gotta finish before we even contemplate anything like that. So no worries on that side. I remember at the Funnel Hacking event someone asked that, like, you guys gonna go public or sell out or what's your plan? I was like, screw that. I'm having so much fun, like, this is my future. I don't wanna do anything else. Nothing else is nearly as fun as this. But anyway, it was so flattering. Like, you gotta ask, right? It's like if a really cute girl comes up to you and like, you gotta know, like, so, like, anyway, there you go. I don't know why I brought that analogy. That's a stupid analogy, but it's probably because I'm so tired and you guys, sometimes you get to hear like, you get me at the worst spot 'cause I'm so tired. So I apologize for that. I'm actually running a little bit late to the mastermind group. I hope that these guys can forgive me, but just hard to get out the door this morning. My little daughter is so stinking cute and I just didn't want to leave. So there you go. Anyway, with that said, you guys, I'm starting to ramble and I don't want these to be the rambling show. These are quickie shows, right? Maybe. So appreciate you guys listening. I hope that you have an amazing day. Go do something good. Go change someone's life. And get your message out there to the world. All right, everybody, have a nice day and we'll talk soon.