The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23

This episode is brought to you by Indeed. Stop waiting around for the perfect candidate. Instead, use Indeed Sponsored Jobs to find the right people with the right skills fast. It's a simple way to make sure your listing is the first candidate to see. According to Indeed data, Sponsored Jobs have 4 times more applicants than non-sponsored jobs. So go build your dream team today with Indeed. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. This episode is brought to you by Nespresso. Introducing VertuoUp, the latest in a long line of innovation from Nespresso. It's innovation you can touch, sense, and taste in every single cup. With a 3-second start, easy open lever, and dedicated brew-over-ice button, it's even easier to enjoy your coffee your way. Sip for yourself. Shop VertuoUp exclusively at nespresso.com.

Now obviously if you want to sell stuff online, you're going to need a good funnel, but if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world. This is The Russell Brunson Show. What's up everybody, this is Russell. Welcome back to the show, excited to be hanging out with you guys today. And excited for a lot of reasons. I'm gonna tell you guys some stories about my arm, why am I wearing a sling. If you're watching the video version, you can see I've only got one arm. I'm gonna talk about some Napoleon Hill stuff I found in an unpublished manuscript slash event, like a course that he taught, and a whole bunch of other things. So I'm excited to hang out with you guys and talk. I wanted to start addressing by the, uh, by— I wanted to start by addressing the elephant in the room, which is, uh, for those who can see me, like, Russell, why do you have your arm in a sling right now? Um, and, uh, if you listen to the last, you know, one of the last podcast episodes, I was actually— I just gotten back, I had done a wrestling tournament, and you guys knew I hurt both my biceps. I was driving to go get an MRI, and that was, I think, the last podcast episode I recorded. Since then, my life has been crazy. So after getting the MRI, we found out that both of my biceps had detached from the bone inside my arms, which is why it was really hard to curl anything or lift anything up, right? And I needed to get surgery to get both of them back. And so some people have been asking like, well, what was the process? Like, what, like, how did you detach the biceps? So some of you guys know there's a, every single year there's a wrestling tournament. It's called the Masters Division. So it's for people who are older. And I remember when I was wrestling in college, I remember going to one of the bigger national tournaments. And so they have different levels, like there's like the senior level and then, you know, whatever. And then there's a Masters and a Veterans Division. Division. I remember going again while I was, you know, I was in college. I remember seeing these guys like in their 70s and 80s with gray hair, bald, out there wrestling, and I was like, oh, so cool. And then, um, when I got done with my wrestling career, I kind of, you know, that was kind of the end of it. I wasn't planning on wrestling again and kind of forgot about it. And fast forward to, you know, a decade and a half later is when I bought my new home. I built a wrestling room in it, and, and, um, and I started inviting some of my old wrestling buddies over and we started wrestling. So that was kind of a fun thing. We'd do it once or twice a month. So my buddies come over, we'd wrestle again. It was It was so much fun to get back to my favorite thing in the world, which is wrestling, right? And then what's interesting is one of my buddies who wrestles with us, his name is Lex, one day he came back, he's like, oh, I wrestled a tournament 2 weeks ago. I'm like, what? He's like, yeah, there's a tournament that I competed in. I was like, why didn't you tell me? I would've gone. And so the next year we decided, okay, we're gonna go to the tournaments, we put it on the calendar, and life is busy. I'm running a company and a family and a bunch of other stuff, and so I remember leading up to it, we blocked out like 7 days. We were planning on like working out a whole bunch leading up to it, but then it just didn't happen. So then the week before the tournament, we blocked out, okay, every morning we're gonna wrestle for an hour, just get prepared for this tournament. And again, I hadn't wrestled competitively in almost 20 years, right? And so we go to the very first practice, the very first day, and within the very first like 10 minutes, I injure my neck so bad that like I can't move, I can't turn my head, I can't do anything. And it hurt really bad. And people were like, well, are you still gonna wrestle? I'm like, yeah, like I made a commitment to myself I was gonna wrestle, I'm gonna do this thing. And chiro's coming over and other people, and people adjusting me, and massage therapists, and like, I was doing all the crazy things to try to heal this, heal my neck. And I remember going to the tournament, my neck hurt so bad. And I wrestled 2 days, and I did well. I placed, I can't remember if I placed in freestyle or Greco, but anyway, wrestled 2 different tournaments, had some success, won a medal. And I remember one of the, it was like one of these life-changing things for me, as I was warming up with some of the guys my age, this older guy came up to me, and again, he's from London, I think his name was Tony. And he's wearing a singlet, he's got knee pads on and stuff. He's just an older guy, he came up, he's like, hey, do you want to wrestle? And I was like, like, you want to warm up? I'm like, um, I guess we can. And so he's like, cool. He's like, when we're drilling though, he's like, I've, I've had the hip and knee replacement, so don't shoot on me. I'm like, what? Like, how are you supposed to wrestle? You don't have hips or knees. And, uh, anyway, so we kind of warmed up a little bit, it was kind of fun. And then, uh, during the tournament I saw him, he actually went and won some matches. I was like, if this dude You know, he's in his 70s, hips and knees replaced, can still be wrestling. I'm like, I'm going to do this every year until I die. So that was— that became the commitment to myself. And then every year after that, I go back and do this tournament. This tournament is just really fun. And so this year's, I don't know, my 5th or 6th year. And this one's actually— there's 3 styles of wrestling. There's freestyle Greco, and there's a collegiate style we only wrestle in America, and there's a collegiate national tournament I've never been to before. So this was the one I was going to. I wanted to go to forever. I was finally going to go to it. And so Leading up to, I'm preparing, I'm getting ready, and then I told the story before, so I'll go fast. I injured my forearm and it almost pulled me out of it, and then last minute I'm like, you know what, I'm just gonna do it anyway. So I taped up my forearm, went to the tournament, had a little cut, 25 pounds, I was losing weight, and during warm-ups I tore my other forearm. So both my forearms are hurt, but it's like, anyway, but it wasn't bad enough I couldn't wrestle. So I go out there to wrestle day number 1, wrestle my first 2 matches. I can't remember what happened exactly, but I do know that by the time it was done, I got off the mat and I could not flex my bicep. I was like, oh, I'm like, maybe I just hit a nerve or something, but that definitely does not feel good at all. And then they called my name for one more match. I thought I was done, but there's one more match. They call me out there. And so I go out there with like my left arm. There's no bicep, right? And so I go wrestle. I shoot with my right hand. I get a really good sweep single on him. He sprawls and I hear my right bicep go pop. And anyway, luckily I still finished the match. I win. I get off there. I try to raise my hand. I can barely lift my hand and I'm a wreck. So from there, I'm like looking down both my arms. I'm like, they just didn't look like normal arms. Like something looked different. I was like, ah, is not good. But anyway, from there we had a spring break, so I flew from there to meet my family in Hawaii. We enjoyed Hawaii, came back, and then that was last week where I was driving to MRI to get my thing, my thing x-rayed, right? Um, anyway, so they x-rayed it, find out both my biceps had been torn off of the bone. And so, um, they wanted to do both of them ASAP because like you need to get these done quickly. Uh, the problem is, you know, if you do both, I have no arms. And then you have no arms, how are you supposed to do anything? You can't feed yourself, you can't put on your clothes, How do you go to the bathroom? Like there's so many questions. And so the surgeon was like, let's do one first. And that way you have one hand you can work with. And then two weeks later we'll do the other one. So last Friday I did the first one. And so I've been gimpy with one arm for the last, uh, three or four days. And it's interesting because you don't realize how many times you use your hand until you can't use your hand. Like even though it's my right hand, I've got my right hand available. Like you can't tie a shoe, you can't put on a sock, you can't There's so many things you can't do. And so luckily my amazing wife Colette's been helping me to survive, but it's been weird. And then a week from Friday I have to get the other one, and I'll literally have two arms that are not functioning. And then what's crazy is that Friday I'll have my second arm, and then Monday, Monday, Tuesday, Wednesday, Thursday we have my Inner Circle meeting. So I'll be on stage with two casts on running my Inner Circle. So it's gonna be an interesting week, but it'll be amazing. So the question, sorry, I told you that story number one, one, it's fun to tell the story and a lot of you guys have asked about it. But number two is because the question I keep getting from everybody, including my wife, especially my wife, I love her, um, but it's just like, aren't you too old to do this? Shouldn't you not be doing this? And like, that, that's the, the comment that people keep coming up. And I think the most people are so scared of getting hurt, they don't want to do things, right? Like, that's just kind of a, this commonality that most people have. Um, like, you're too old, you shouldn't be doing it, you're gonna get hurt, like, you shouldn't be doing that because what if, what if something happens, and what if, what if— there's always these what-ifs, right? And most people live their life based off what-ifs. Like, what if this happens, what if this happens? They're thinking about all the things that could possibly happen. So because that, they pursue and do the thing that they really want to do. And as you can probably tell, I've never lived my life that way. I've always lived my life in a way of like, what if I do this thing? Like, what would that be like? What would it feel like? What would, you know, now I would step back and say, if I was still competing as an athlete, I probably would treat this different. If I knew I was hurt, I probably wouldn't have continued to compete. But for me, it's like I compete one day a year. So it's like, I'm gonna do this thing and I got like 365 days to heal. It's kind of like Happy Gilmore when, after he He does make hockey tryouts. He's there the next day, and he's in the batting cage, and they're shooting balls, and he's hitting him in the face. He's like, 364 days till next year's hockey season, I got to do it. And he's just like getting whaled on by balls. That's what I feel like. I'm like, I got 365 days to heal. I'll be fine. You know, after the first year I tore my neck, I had the whole year. By next year, I didn't remember my neck. It was fine. I was able to go out there and compete, and I hurt something different. And every year I hurt something. But for me, it's more like, there's what-if fear and what-if faith, right? Some people are like, there's what-if insert the fear, and so they don't do the thing because what if this happened? What if I get made fun of? What if I get hurt? What if it doesn't work? What if I fail? What if I go bankrupt? What if I, you know, what if people make fun of me? Like, there's that what-if that keeps most people from doing anything amazing in life. And the other what-if is like, well, what if I do do this? Well, man, what if I am a 45-year-old guy and I'm competing in a tournament? What if I'm doing— what if I inspire somebody else? What if I have fun? What if I win? What if I— you know, like, the other what-ifs is the more important one. And as I was like writing this you know, the outline for this episode today, kind of thinking through this, there's this quote that popped in my head. And the first time I heard this quote was actually from one of my friends. He passed away. Some of you guys know Dave Hollis. He passed away a couple years ago, but he had this tattooed on his arm. And it was just one of those really, really cool quotes that, I'm not a tattoo guy, but if I was, maybe this would be one I would get. This is what he said. This is what the quote says. And the quote is attributed to a guy named John A. Shedd. And apparently it— check this out, I just told you it came from his book Salt for My Attic. Anyway, this is what the quote says. It says, a ship in a harbor is safe, but that's not what ships are built for. Ooh, let me say it again. A ship in the harbor is safe, but that's not what ships are built for, right? Yes, staying home and not competing, I'd be much more safe. Not going to get injured, not going to tear my neck, not going to tear a bicep or another bicep, not going to have to deal with all these things. But that's not what I was built for, right? I was not built to sit at home behind a desk and just, you know, like, I was built for something more. And I believe all of you guys are as well. Now obviously don't go do something stupid like I did. Like, be intelligent with your thing, but also don't let the what-ifs hold you back. Let the what-ifs be the thing that pushes you forward and gets you to wanna go do and explore and create and be the person. So many of you guys, you have, I shared this quote from David Thoreau at Fun Hacking Live about like, most men die with their songs still in them. Most people, they live life, but they never actually live life. They have this dream, this thing they want, but the what-ifs keep them from ever doing it. And I don't wanna be that person who ever dies with the song still in me. I wanna be the person who's like, man, that guy was a little crazy, look what he did, look what he accomplished, look what he keeps doing, look at it, he keeps showing up, he keeps doing these things. And I want that to be my legacy, not, oh yeah, he was the guy that, you know, he worked the 9 to 5 and that was all he did. I wanna be the guy who is, I was doing stuff with my life. I don't know about you, but it makes me feel young. Yes, I feel old right now with my gimped-out arms. I can barely even do anything. But at the same time, it makes me feel alive just knowing that I'm still out there doing things and trying things that don't always make sense. So anyway, I wanna start there. Ships in the harbor are safe, but that's not what ships are built for. And that's not what you're built for. So what is the things you're gonna wanna do that are a little uncomfortable? They aren't gonna kill you. Don't go too crazy. I'm not gonna die from wrestling. Might tear both my biceps off. But yeah, pick something that's, that, um, where you're stretching yourself and I promise you'll feel better. So I'm leading with that. Number 2, um, uh, again, this podcast, there's a couple different things I'm hitting. So this is not just like one theme for the entire episode. So I apologize in advance for those who are my people, right? I want one, the one big takeaway. Uh, we've got a couple here. An all-new season of The Secret Lives of Mormon Wives is now streaming on Hulu and Hulu on Disney+. Mom Talk has just been blowing up.

Whitney and Jen are on Dancing with the Stars. Taylor is a Bachelorette. Saying that out loud is crazy.

Like, that is huge.

All the cool opportunities could pull us apart. It's causing issues in everyone's marriage. My whole world is falling apart right now.

It's chaos. Watch the Hulu original series The Secret Lives of Mormon Wives, now streaming on Hulu and Hulu on Disney+ for bundle subscribers. Terms apply. So next off is, um, uh, I don't know if you guys— have you guys saw Jordan Peterson launched Peterson Academy? It's this new, like, college curriculum. There's a college course membership site that's like, I think it's like $500 a year, something like that. Anyway, when it came out, I signed up immediately 'cause I wanted to see it. And what's crazy is he's so good at free traffic, like he, I think they say he put like 30,000 or 50,000, 30,000 to 50,000 people in without paid ads, which is insane, right? Insane. So obviously I signed up, I wanted to see the model, see what they're doing, and it got me really inspired and excited, like he has all these people coming and teaching courses and lectures and things like that, and it's just like, ah, such a fun way to consume and to learn. And so for me, I was like, I wanna do more stuff like that, like how do I, I wanna do more lectures where I'm teaching, and I wanna bring fascinating people in to have these conversations with me. And so the Secrets of Success business, we're creating an app right now, and I'm trying to create these courses that'll go inside the app. And so we did last week, it was actually the day before I got my arm chopped open, so I was in there, if you ever watch the video, you'll see I'm all gimped out, like my arms don't really work, but before I got surgery, I had Napoleon Hill's grandson, and then again, I had Jason Youngblood, who wrote a book about, it's called The Gospel of Napoleon Hill, and it's a huge timeline. These guys know Napoleon Hill's life better than anyone. One. So I flew them in, we did this whole like, probably 4 or 5 hour long like course talking about Napoleon Hill's life, going from like the beginning and then each of the successes and the wins, the failures, ups, the downs, the negatives, the positives. We like weaved in like what the anti-Napoleon Hill people say and like refuted them and proved the things right. And like it was really fun. It was one of my favorite things. I had such a good time. And this Friday I'm doing something similar. We have another book It's called Truthful Advertising. So Napoleon Hill, I have the dates right here. Napoleon Hill in 1917, he started a college called the George Washington, sorry, I'm flipping pages with one hand, so I feel like a gimp because I am. The George Washington Institute, and he was teaching this advertising course called Truthful Advertising. And he had a reference book, it was called Productive Advertising by George Hess. And I found a bunch of first editions of that as well, but anyway. So basically what I'm doing is we're taking this book, and so we have the manuscripts from this book that Napoleon Hill taught, and again, it's never been published before. It was a college year-long course he taught, right? So it's all of the material from that course that he taught, along with this book that he uses as the workbook. And so we put it together, and we're gonna be in Secrets of Success launching a new level. It's all about advertising and marketing and stuff like that. So we're gonna be opening up this new, this second tier, and in there, we're gonna do a whole course on this book Truthful Advertising. And so what's been fun is I've had a chance to go through and read this, and I've been reading this whole book the last 2 weeks, 2 or 3 days, and getting inside Napoleon Hill's head is so fun. 'Cause Napoleon Hill, as you guys know, he's obviously like a personal development guy. He loves personal development, stuff like that. But he's teaching advertising. And what's cool about Napoleon, and most of them actually, honestly, most of the best personal development guys, like Robert Collier's another great example. Robert Collier has some of the best personal development courses and books ever, ever of all time. But he was an advertiser. So he wrote the Robert Collier Letter Book, which is his marketing book. But he wrote sales letters to sell his personal development courses, and he ended up selling, I believe it was between $100 and $200 million worth of courses through direct mail in the early 1920s, right? Which is crazy. And so, but he was an advertiser first. He uses advertising to proliferate and get his message out to the world, right? Which is a hint for you guys. Any of you guys who have a message, you gotta become a great advertiser first, and then you can get your message out. But Napoleon Hill was the same way, right? When he was 40-ish, he wrote Think and Grow Rich, but when he was in his 20s, He was teaching advertising course, right? So he understood advertising first and then used that and leveraged that. So there's a hint for all you guys. Any of you guys who have a message you want to learn, it's like you need to become great advertisers if you're going to be successful. So there's the one little caveat or one little thing to share. So anyways, I'm going through this book, it's really fascinating because he uses the Productive Advertising book as like the actual training teaching like the specifics about advertising. But then in his book, he like, there's a lesson ahead of time where he's teaching stuff related to the book chapters. And then in the back of each lesson, it's one of the coolest things. If I can find it real quick. Again, I'm flipping with one hand. So like chapter 3, How to Think. That chapter was insane. But basically after he goes through the chapter, sorry, as I'm finding here, he has these little, it's like a little section at the end of each chapter. And of course I can't find one now that I'm looking for, but basically it's like Ideas and Thoughts with Napoleon Hill, and then he kinda goes through what he learned, and then giving you just ideas and thoughts to help go with the curriculum he just had, which is kinda cool. I would find the exact word, but with one hand it's so hard to flip pages, so you get the gist, you guys should be good from there. But anyway, I wanted to, in this lesson number 2 of Truthful Advertising, he's talking about, and again, what's interesting is Napoleon Hill's, Again, he's an advertiser, but he loves the personal development. So most of the stuff he's writing about is personal development. And his premise is that you as the advertiser has to become a better person. Like, you have to become, you have to develop yourself as an advertiser, and then that's how you become a great advertiser, right? So he's spending less time on like, here's the structure of the ads and things like that, which the other book does. But in his, all his writing is very much like, here's how you become a better person. Like, how do you pick a definite purpose? How do you focus? How do you learn? How do you learn how to think? How do you learn, like, it's just so fascinating. I love his, the rabbit holes he goes down on that side of things, right? And anyway, in here, as he's talking about being an advertiser, he starts going through like his dream client. Like, if you can become this person, he's like, you can get hired by any firm anywhere in the world, 'cause everybody would wanna hire you if these were your qualities and your characteristics. And so, I read those last night. I highlighted the whole thing in my book. Again, I have a little, red highlighter in one hand, so I'm trying to like do these straight lines, it's chaos, but regardless, it's really good. So I'm gonna read you this stuff, 'cause this might help you to figure out, if you're struggling in life, like getting hired, getting people to give you money as a coach or consultant, like these qualities he talks about here, and again, he's using this, like these are qualities that he wants in an advertiser, someone who's gonna become an advertiser and work for him or for one of these firms, but the way he explained it, I was like, man, if I could step into these qualities, all of them, how much better a person I'd be, how much more likely would people wanna hire me as their coach or hire me as their trainer or whatever those things might be, right? So I'm gonna read these for you. There's, I think there's like 15 of them, yeah, there's 15 of them, okay? Alright, so here's the specifications. He says, as a writer, there's an opening in my organization that'll pay the person qualified to fill it all the way from $5,000 to $10,000 a year. So that's the equivalent of like half a million dollars a year salary, right? So he's saying like, If you have these qualifications, we can pay you $500,000 a year in salary, right? So here's the specifications. Number 1, I want a man or woman who will finish everything he or she starts, whether it's sharpening a pencil, writing a letter, or something of greater importance. Okay, so number 1 is like somebody who can be a finisher, not just a starter. A lot of people are good starters, okay, and I'm a good starter. I'm not as good of a finisher. But other parts in the book he talked about, he's like, he quoted somebody who said that every time they picked up a paper on their desk, they always they always solved it before they put it down, right? They weren't just like, oh, I'll look at this later, later, later. It's like focusing on people who actually get things done and finishing. Now if you struggle at finishing, number one, that's something you can focus on. Like how do you get things to the finish line, right? No one gets paid till the thing gets to the finish line, right? And so you have to get good at that. But the other thing, and this is kind of just a tweak on this, I learned this from Alex Mendoza, one of my first mentors in this game. I remember he told me one time, he said, Russell, there's two types of people in this world. There's people who are starters, and there's people who are finishers. He's like, you gotta figure out who you are and then surround yourself with the other type of person. And for me, I realized like I'm a really good starter, but I struggled at finishing. And so for me, I started surrounding myself with finishers. And so you look at ClickFunnels as a company, right? It's like there's 3 or 4 starters. There's me, there's Todd, there's a couple guys that are like the starters on team, and everybody else are our finishers, help us finish the things. So that's number 1. So again, I want a man or woman who will finish everything he or she starts, whether it's sharpening a pencil, writing a letter, or something of greater importance, okay? 'Cause the way we do some things is the way we do all things. Number 2, I want someone who will do at least everything he is told to do and will not offer excuses or take the place, or not offer excuses to take the place of results. Okay, so somebody who's like, when you give them a task, they're like, yes sir, I will go do it, I'll do the thing, versus like, I don't really want to, you know, it's like someone's like, yes, you give me a task, I'm gonna go do it. And number 2 part of this is they will not offer excuses, only results. This comes back to like one of our core values in our company, which is extreme ownership, right? Like, like If it doesn't work, there's no excuses. It's just like, I give you results or I don't. If I don't give you results, it's my fault. I'm gonna go figure out how to do it and keep doing it until I get the result, right? And so I love that. Someone's gonna do at least everything he's told to do. I love that it's not like, he's gonna do everything he's told to do. At least, so the minimum is what he's told to do, right? And then not offer excuses to take the place of results. Just results, okay? So I love that, that's number 2. All right, third thing here. I want someone who will reach out and demand greater responsibilities taken care of all the while to keep growing and getting ready to assume additional duties. So we want somebody who's not gonna sit there, 'cause I have team members who are great at what they do, but they'll do the things that you gave them to do and then they'll just kinda wait till you give them more stuff and they'll kinda hang out, and it's like, I hate that, versus I want someone who will reach out and demand greater responsibilities. I want more, give me more, what else can I do, what else can I do? I remember Dave Woodward, man, I love Dave, one of my favorite qualities of him is, he was at the peak, he was the CEO of ClickFunnels running it, and he'd get done with the day and me and him would be last two in the office almost every single time, and he'd come in afterwards like, hey, what can I take off your plate, what can I take off your plate? He was always trying to figure out how to lighten my load, how to take things off my plate. And that's what it is, right? Someone who will reach out and demand greater responsibility, right? And then getting ready to assume additional duties. Or they wanna keep growing and getting ready to assume additional duties, right? So going out there and demanding greater responsibilities, okay? Another great quality, alright, 3 in. These are good, right? I was reading this, I'm like, this is good stuff, this could be just like, my own review of myself. Like, Russell, get better at these things and you'll become a better person. So, alright. Number 4, I want someone who will love the job so well that he will forget hours, forget pay, forget Saturday nights, forget all his own selfish interests, and devote his entire time and thought to the task of carving out a future in the opportunity at hand. Ooh, someone's gonna love the job so well they forget everything. Okay, I don't know about you guys, but that's my world. Like, I love what I do so much that like, if it wasn't for the fact that I had a wife and kids at home, I would never leave this place. In fact, when they go on vacation sometimes, I've literally set up cotton here and slept in here, 'cause I'm like, I don't have to go home at night, this is amazing, right? 'Cause I love what I do so much. And so you wanna find people, and you wanna be the person, and when you are doing this thing, that you become so obsessed that you like are all consumed, and it becomes your thing. Number 5, I want someone who will be frank and sincere with himself, and all with whom he comes in contact with, and who will be a living example of our slogan, which is truthful advertising. So we want people to be frank and sincere. Yeah, so there you go, frank and sincere, and living example of truthful advertising. Truthful Advertising is the name of the course, and the concept here is like you want to give advertising that's truthful. Like, there's a lot of ways you can write ads that trick people to buy, but he's like, how do you do that in a way where you're always giving 100% the truth? So that was good. Number 6, I want to be a person who will not wait for me or some of the other officials to tell me what to do, but who will learn to see what ought to be done and do it. Oh, this is like the The self-starter, right? They see problems, they go and take care of them. They're not waiting for someone to tell them what to do. They're like, okay, this is a problem, this problem, let's fix this, let's change it, and just get the stuff done. Number 7: I want a person who's big enough to overlook the little insults which thoughtless people can throw out, often unintentionally. A person who can see something good in every human being on earth. A person who will honestly strive to develop the good there is in every person with whom he comes in contact. Okay, I think this one's almost a twofold, right? Number 1, or number 2, was like seeing the good in other people, but number 1 was being big enough to overlook little insults. There's a quote from Brigham Young that I thought was really cool. He says, how does the quote go? It's like, only a fool gets insulted when somebody intends to insult you, and only a greater fool takes offense when they didn't intend to, which I thought was really cool. So something like that. I'm sure I messed up the quote, but basically, if someone's trying to offend you and you take offense, then you're a fool. But if someone offends you and they weren't trying to offend you, you're even a bigger fool. That's basically the gist of the quote. And so I thought that was kind of cool. It was like being big enough to overlook little insults. Like, just wash them off your back like a duck out of water. Keep moving forward and try to see the good in every single person.

The all-new 2026 Toyota RAV4 is here, building on everything drivers know and love about Toyota with a redesigned look and modern tech that makes life behind the wheel easier than ever. The new RAV4 comes standard as a hybrid, providing smooth, efficient performance for both city streets and longer journeys. Enjoy the legendary reliability Toyota is known for in the all-new 2026 RAV4. Learn and shop more at Toyota.com. Toyota. Let's go places.

We all have that dream trip we've been wishing we could go on, but too often life, or usually price, gets in the way. That's why Priceline is here to help you turn your dream trip into reality. With up to 60% off hotels and up to 50% off flights, you can book everything you need for your next adventure. Don't just dream about that next trip. Book it with Priceline. Download the Priceline app or visit priceline.com and book your next trip today.

Go to your happy price. Priceline. One of the lessons I learned from Tony Robbins back in the day, I think was one of the most powerful. I learned so many things from Tony that were like life-changing, but one of them was just his belief that everybody does things out of what they believe are like good intents, right? Even if they're evil, bad things, like most people I think Tony said all people do things out of good intentions, even if that thing is wrong. And like, he gave an example at UPW where, if you've been to UPW, Tony does interventions with people and there's workbooks. And anyway, someone saw their partner's workbook, and the workbook they're talking about like killing their wife and their kids, right? Which is a horrible thing, like purely evil, right? Obviously. And so the person saw that, told one of Tony's runners like, hey, my guy I'm working with, he's talking about killing his wife and kids. They went and told Tony, and Tony does this intervention with the person, brings them up on stage. And trying to figure out why are you doing this. And what's crazy is, like, again, you see that from that lens from the outside, it's like that person's got bad intentions, they're trying to kill their wife and the kids, right? Bad intentions. But then when Tony did the intervention with the person, he talked about when he was a kid that his dad had left them as a family. And because his dad left him, they lost their house, they lost their home, they moved from different school, lost everything. They were, um, like their whole life had been shattered. And in their mind, they believe that because their dad left, their life was destroyed, right? And so this person now was in a spot where he did not feel happy. He wanted to leave. He wanted to exit this life, but he knew if he exited this life, it would destroy his wife and his kids. And so out of mercy, he wanted to also end their lives so they wouldn't go through the pain that he went through. You look at that, it's like, whoa, like little paradigm shift, right? Good intentions, evil outcome, yes. But people in most cases have good intention. And so I think I try, I'm not perfect at this by any stretch, but I try more and more in my life when people offend me or upset me, to think about like, what are their actual intentions? What are they trying to do? And usually it's— I believe it's usually positive intentions just directed incorrectly. So I'm gonna put that out there because that was kind of cool. What number did I leave off on? If I had two hands, I would have— I had one hand on the notes, but I got one gimpy hand and one real hand, so I'm not sure exactly. Let me see where I— let's see. Okay, yeah, that was number 7. Okay, number 8: I want a person who will believe heart and soul in everything he does in connection with his position. A person who will not misrepresent the Institute either by direct statements or by innuendo. Okay, so someone who's true and faithful in all things. Very cool. Number 9: I want a person who will meet the public with a smile on his face, a smile that comes from, from the heart. I want him to shake hands with people as though he enjoyed it. Okay, positive face, positive attitude, big smile, shaking hands, always having that positivity. Number 10: I want a person who will not be jealous of fellow employees or afraid that one of them will get his job. A person who will help those around him to be more efficient, a person who will be happy and enthusiastic. This one's cool because I see this a lot of times where internal office dynamics, I'll see where somebody doesn't want to help someone else because it might make them look bad. It might make them like, well, if they're doing that, then do you even need me anymore? Versus like everyone working towards the same goal, like, you know, and like, anyway, so I thought that was a really good one as well. Number 11, I want a person who truly loves to serve his fellow man and who will look upon this, his opportunity to do so, as a welcome privilege. Okay, somebody wants to overdeliver at all times. Number 12, I want a person who's observant, who sees all that goes on around him, who can distinguish between the important and the unimportant experiences of his daily routines, retainers, and classifying the former and brushing aside the later. Okay, so this is somebody who, um, who can notice all things but then has the discernment to be like, this is the most important, so I need it first, and the second, these things aren't important. Like, having the ability to discern those things. This is one that takes a lot of time to train people. A lot of people see all tasks as level A1 most important thing versus like, hey, here's a lot of stuff we got to do. What are the things that we have to get done? Let's put those in first. And one of the things that would be nice to get done, and one of the things like that'd be cool but not that important, right? And being able to like differentiate between those things so you make sure you're getting the things done that are the most vital, most important. Number 13, I want a person who knows or will take the time to learn how to eat properly. A person will not, uh, in cap— in cap— I'm gonna say the word wrong. Yeah, you know the word. Who's not gonna incapacitate themselves, that's not the right word, but here we go, and become a grouch by overeating, as 75% of people of today are doing. So we want someone who's gonna be healthy. Okay, I agree with this because I see, I'm a big believer in energy and like tracking energy, and like what you eat throughout the day depends on your energy levels. I used to have a big breakfast in the morning, I would crash and have no energy for the rest of the day. Then I shifted where I would skip breakfast and I'd eat lunch, and I had great energy, and then after lunch I would crash for the rest of the day. And then I started shifting where nothing but fats and proteins for breakfast and for lunch, and no carbs till dinner, and my energy extended throughout the entire day. And so, the people I see all the time who like, I see my staff who order the most crazy foods and are eating at like noon, I'm like, you're shot for the rest of the day. Your mind literally is gonna get dim and hard to focus and hard to think through because of that. And so I love this one of just like, take care of yourself because it'll increase your energy, your mental abilities, all those kind of things when you're sharp. Number 14, I wanna be a person who refused to allow himself to be aroused by anger by some ill-bred person who hasn't learned the art of self-control. Ooh, don't get angry around people who are morons, because there's a lot of them in this world, and they're going to be everywhere, especially when you're online, especially posting social media. All right, and the last one here, number 15, I want a person who believes that he ought to be paid in exact ratio to what he produces for the business, whether it is $1,000 or $100,000 a year, and he'll be satisfied with that. This is a big one. One of my pet peeves on this planet is when people come and they ask for a raise because they've been working at your company for a certain period of time. Drives me crazy. I would never in infinity years ask for a raise when I'm doing the exact same thing that I had agreed to get paid for originally, right? For me, I would come in and say, okay, this is what we agreed to, I'm going to work really hard and get this thing. And then it's like, okay, I figured out a way I can add an extra million dollars a year to the company. Like, let me do that and then come back and say, hey, I added a million dollars a year to the company, external from what we had already agreed upon. And then I wanna raise here, or I want a royalty or something. It's tough. One of the hardest things internally is that we always wanna share wins and things that happen inside the company. We share a win, then all of a sudden, literally the next week is when people start asking for raises. It's like, it doesn't work that way. Anyway, it comes back to what he said here. I want a person who believes that he ought to be paid in exact ratio for what he produces for the business. Whether it's $1,000 or $100,000 a year, and he'll be satisfied with that. So what are you actually producing for the business in money, right? And a business owner, if you're an employee in a business, should be making, you know, if you're getting paid $100 grand a year, they should be making $3 or $4 million off of your efforts. If they're not, like, there's— and again, there's some number that I can't remember that some of the business people will throw out, is like, this is the number of the ratio. But, um, that's the reality, because you think about that, like, I think about my company, let's say If we make $10 million a year, right, half of that goes to government, half of that goes to the employees, half of that goes to the other, you know, like, on a $10 million thing, like, I might take home $500,000. So it's like when someone's like, we made an extra $10 million for the company, it's like, cool. $500,000, that's actually generous when you have a big company. Yeah, 'cause $10 million, if you're at 20% profit margin, you're at $2 million, and then you got partners, other, anyway. When all of a sudden, I don't know, there's rabbit holes going down, I'm not sure exactly why, other than just understanding that like, if you're employed at a company, like, again, you're getting paid $100,000 a year, you should be producing $3 to $3.5 million a year in value, in money for the company. And if you wanna raise, like, it's increasing that. It's like, how do I go from $3 million to $5 million a year? Like, if I can figure out how to fix that, that's how I can make more. That's why traditionally, someone who's working gets capped at a certain point, 'cause it's hard to go from, if you're making the company $3 million a year, to go to $6 million is hard, right? To double is really hard. But if you're a manager and now you're managing 3 people who are just like you and now you're making, you know, 3x as much, now you're more valuable because you were able to leverage and get and make more money, right? So now it's like, does that make sense? Like, that's typically like the levels of value, how you go up in things, right? Myron Golden's got his 4 levels of value, which I'm not gonna go deep on that, but as you move from like working with your hands is the lowest level of value, 'cause again, you're capped by hours. Then you go manager, which is the next level of value, because again, you have leverage now where you're managing multiple people to get more production, so you're worth more. The third level of value then is communication, where you can communicate ideas, you can sell things, you can sell one-to-many, right? With others, there's— you can produce more money in less period of time. And number 4 level is imagination, where you're inventing businesses and ideas, right? And so like, you make more money not by getting better necessarily at any of the the levels of value. It's by moving up a level of values where you start making more, more money because there's more leverage and there's more, um, you're making more money for the, for the company or the business, right? So anyway, I'm sharing those, uh, for you guys because I thought those 15 were really cool. And again, I'm looking through this lens of like, if I was an employee, this is like, this should be my Bible for myself, like what I'm going to do and accomplish to be worth what I want to be worth, right? If I'm an entrepreneur, I look at this for like my team but also myself. Like these are the elements that I want in myself to be the right person. And yeah, I thought it was really good. So at the very end of that section, Napoleon Hill says, those are the specifications. If you can fill them, you can have that position. Or if you should be filled, or that position should be filled when you apply, don't worry, because I have a dozen or more friends among the Chicago businessmen who would consider that I have done them an everlasting favor by sending you to them. So that's the key, is like, if you, if you are that person, any company would hire you, right? If you are that person, your company will grow because you have the values and things you have are insane. So anyway, one of the fun things I read as I was preparing for our Truthful Advertising course that we are filming this week, that'll eventually be inside of Secrets of Success, the advertising level, so I thought it'd be fun to share with you guys, and I hope you enjoyed that, and hope you enjoyed this podcast. I wanna end where I started, okay, talking about you again. This is development of you as a person, as an advertiser, as a marketer, as an entrepreneur, whatever you wanna call it. Remember this. A ship in the harbor is safe. That's not what ships are built for. Okay, quit trying to be safe. This life's not about being safe. You're not gonna die and get to heaven and be like, oh, congratulations, you didn't get hurt, you didn't make any mistakes, you were safe the entire time, right? It's gonna come back and be like, what did you do, right? I gave you a talent. Did you turn it into two? Did you not? You bury the talent? Oh, so you're a ship that's safe in the harbor, right? No, no, no, like take that talent and multiply it. Get it, right? That's what you were built for. You were not built to sit in the harbor just waiting. You were built to go out there and do something amazing, okay? And it's gonna be a stretch, it's gonna be hard. Along the way you're gonna rip your biceps off of your bones and you're gonna keep on going because it doesn't matter, right? Me having hurt biceps has nothing to do with me serving my audience. It has nothing to do with me in a week and a half now standing on stage in Inner Circle and teaching this group of entrepreneurs who've flown in. Like I can do that with no arms, right? As long as I didn't break my brain, I'm still good to go and serve these people. You know, and so it's just thinking, thinking about that. Okay, shipping harbor is safe, but it's not what ships are built for. You being safe is what a lot of you guys are doing, but it's not what you're built for. You're built for more. I know that your eternal destiny is huge. What you are capable of, the people's lives you can change if you will just step up to the plate and play, uh, will be something that doesn't even make sense to you right now. I promise you, if you would have told 22-year-old Russell when I first started this game, like, hey, in the future You're gonna have an audience with a whole bunch of people and they're gonna read your books and they're gonna listen to your podcasts and they're gonna launch businesses. You're gonna have 3,000 people who have made over $1 million because of your software and your training. You're gonna have, you know, like, I wouldn't have believed any of that, right? But what did I do? I didn't sit in the harbor. I was called, I went out there, and I started just smashing things and just trying to do whatever I could, making tons of mistakes along the way. I have failed at more businesses than most of you will ever attempt. And that is the truth, that is the reality. I've launched more funnels than, yeah, I've lost literally tens of millions of dollars on stupid ideas, and I'm still here swinging, 'cause I'm not sitting in the harbor being safe, I'm out there. And so I wanna give you guys some encouragement, like go out there, do the thing, be the person, you know, write the book, launch the course, do the Facebook Live, do the podcast, do all the stuff, even if it's not working, just do it. 'Cause that's how you learn. Get out there and start playing the game. Anyway, I appreciate you guys. Hope you enjoyed this episode. If you did, please let people know about it. It's the only way we market the podcast and YouTube is just by people sharing with other people. So let people know. And by, hopefully in the near future, you'll see another episode where I got both my arms all jacked up. But as of right now, I still got one good arm. But that's gonna end soon, I'm sure. So thanks, you guys. Appreciate you all, and we'll see you on the next episode. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast.