The One Comma Club Challenge: Day 5 of 5 - Making Success Inevitable | #Marketing - Ep. 111

Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. What's up, funnel hackers? Welcome back to the 1K Club Challenge. Woo! So excited to be hanging out with you guys. This morning I woke up and opened my Facebook group. I don't know if you can see this. What's on here, but I started looking and I started scrolling through and every single post is like, oh, someone with their contract, someone with their contract, someone with their contract. Like, this is the most exciting thing in the world that my entire feed is filled with you guys committing to change your lives and change the world. And what a great feeling this morning. So congratulations for everybody. I wanna officially welcome you guys back. We have such a fun day planned for you guys today. I'm not gonna lie, we had a direction and then we shifted the direction and it's so much better. And today's gonna be insane. And really excited to be hanging out with you guys. First off, Again, throw my slides up real quick. Welcome back officially, and what's up, Funnel Hackers? I saw pictures of you guys, a lot of you guys actually got your Funnel Swag already, which is amazing. If you haven't yet, go get some swag, go to onecommonclub.com/merch. You can look like us, we got all our Funnel Hacker shirts on.

Listen, hold on, we gotta bully Russell something really fast. Wait, something's wrong. Something's wrong.

Friends match.

Friends match?

You killed the slide.

Friends match.

One of these things is not like the other. Russell, take your hat, dude.

Friends match, friends match.

Matching Funnel Hacker shirts.

Oh, let's go!

Okay, all right, we're going back to that one of the old OG Funnel Hacker shirts.

I need 5 friends match.

How many guys are gonna go buy this shirt now?

Friends match! Friends match!

Friends now, we can all match together.

That was close. I feel like this whole day was gonna be off if you didn't figure that out. What the heck? That was close. That was a close call. Okay, now we're talking.

Now I can officially start.

Thank you so much.

Well, that was, uh, there we go, wardrobe change live in front of thousands of people.

You love, you love us, Russell, right?

We're friends.

We're all friends.

Exactly.

Alright, so hopefully all you guys, now that we're all friends here, we're funnel hackers, you guys are all funnel hackers with me, get your merch that way we can be wearing this stuff loud and proud. I saw some of you guys already got it, which is crazy. I don't know how fast they shipped them, but some of you guys already got them, so. Thankful. Anyway, we can all match together. Here we are, alright, so let's jump back in. So this week, as you guys know, it's been completely insane. Day number 1, we introduced you to this new opportunity. I saw during the break, someone commented like, I came thinking I was going to build a funnel, and I'm leaving with an entire business. So yes, we were hoping to blow your minds, and it looked like it happened. You guys now know this backdoor to the One Comma Club, which is actually building funnels for other people's businesses. It's one skill set that if you master, it's the most profitable skill set on the planet, as you guys already know. Number 2, we talked about how to actually do the skill set. You learned how to borrow from the best, you learned design hacking from Cathryn. You guys were actually in ClickFunnels building funnels, it was insane. You're like, oh my gosh, I can actually do this. But then some of you guys were nervous like, but I don't know how to actually sell. And so Cath, or so McCall came in and showed you guys how to get clients without closing and walk you through the entire process. You learned how to not get hit by a bus, but to use that as a tool to get people to beg you to do their projects for them. And it's insane. It works so well, so good. Then yesterday was our AI shortcut day. How many of you guys enjoyed AI day yesterday? If you did, type in AI in the comments. Todd was here and blowing people's minds. Some of you guys told me afterwards you like Todd more than me now, which kind of hurts my feelings, but I get it. He's got the cool beard and he's awesome. So AI stuff was really, really fun. And today we're gonna talk about building your empire, going from one comma to two, plus a whole bunch of other really cool things that we're gonna be talking to you guys about today. So that's what today's plan is. As you guys know, today, this afternoon, or just right now, we're gonna be working on the Money by the Weekend Sprint. We want you guys getting your One Comma Club before the weekend's out. So that's the game plan, Money by the Weekend Sprint. We're gonna show you exactly what to do, how to do it. We're gonna give you scripts, ideas, a whole bunch of stuff to make this process fun and easy and exciting this weekend, which will be awesome. And then Monday we're gonna do some show and tell and kind of walk through. Yeah, so Monday we'll come back and celebrate, have a big party, and it'll be amazing. So that is what's happening. As you guys know, this offer has been the most insane offer in the history of the internet, history, maybe of the world. Um, uh, and so, but it, it's still going to get better. If you notice, there's still two things that are unlocked, or that are locked on here. So don't miss this today. I'm unlocking two more bonuses. Each of these is probably worth the cost of investment, and you get them for free.

And, uh, we, uh, accidentally on purpose added another one. Remember how we bullied Russell into giving you his brain? Uh, we actually added one more thing. In love, in love. But we added one more thing.

So you think there's 2, there's actually 3.

But wait, there's more.

I told you, he's literally like, he just said, he's like, you guys gotta get outta here. I can't, I can't take these 4:00 AM messages anymore.

I know. I'm tired.

But we're pumped. This is awesome.

So good. So good. So today's mission, well actually I'm gonna pass it over to McCall. I'm gonna let her run you guys through what the plan for mission is today, 'cause it's gonna be amazing.

Okay friends, so, so far it feels like we have been slowly changing your identity. If that makes sense and if that's something that you guys feel, I want you to write new me in the chat. New me. Our entire point of this challenge was not only to give you skills, but truly, truly to change your identity, right? A lot of you came day one thinking, I don't know if I can do this, I don't know if I can start a business, I have been trying to maybe make my first $1,000 online for a while. Maybe you've tried several things and they just didn't work out for you, but you were brave and you came to day one thinking like, okay, maybe I'll give this a shot. By the end of day 1, you had posted a message and committed to actually being a curious student, and that was the first identity shift. Yeah, if you posted on day 1, I want you to write, I did it, in the chat.

I did it. Oh yeah, look at, look at that. Look at this beautiful, beautiful— Kimberly did it. Yes, Mary did it. Earl did it.

That was your first identity shift, right? The identity shift of an action taker, right? All of a sudden we said, we do what Russell says and we're willing to move, right? Day 2, we came and we said, okay, now we're going to learn some skills. Right before that, maybe you thought, I don't know if I could ever build a funnel. And maybe even more importantly, I don't know if I could ever build a funnel quickly. I don't know if I could master a skill that I could possibly make money by the weekend. Once again, maybe some things you had tried before, like, didn't really work out. So you were hesitant, right? Maybe you had that identity in you of like, maybe I could do this, but I do it really slow. Or maybe I'm not talented enough or skilled enough or creative enough to really make this happen. But by the end of day 2, you had another identity shift. Yeah. You felt that identity shift, and when you actually created that first funnel, you recreated that one, all of a sudden you blew your own mind. I want you to write, day 2, let's go.

Day 2, let's go.

Day 2.

All of a sudden you once again made this identity shift, right? You started to shift the way that you actually are. Then day 3 came, and by the end of day 2 you probably thought to yourself, you know, okay, I can build a skill. I can do this. I could build a funnel, but nobody's ever gonna see my funnels. And I may never make any money doing funnels because selling is really, really hard, right? You accepted some identity of yourself before day 3 because maybe you had tried some things that didn't work out. Maybe you had tried to sell before and you got really awkward or you felt like you were being aggressive or something, right? You were like, oh man, I am not good at selling. And maybe you had that identity when you showed up for day 3. But hopefully by the time all of us did not get hit by buses, but we survived the buses, hopefully by day 3 all of a sudden you also shifted your identity where you're like, oh, sales can be easy for me. Yeah. If all of a sudden you saw that it could be a possibility for you that maybe you had never even experienced that before where you're like, oh, sales are hard, but now I see how they could be easy. I want you to write sales are easy in the chat. Sales are easy.

I love it.

Somebody just said juke the bus.

Yeah, juke the bus.

Sales are easy, right? All of a sudden you're like, okay, even though I've seen maybe a little bit of this evidence that I tried before, it failed, it didn't work out. You slowly started to shift that identity of, hmm, maybe I can do this, right? Day 4, all of a sudden you were like, okay, this feels like it's getting easier and easier, but I don't know if I'm all the way there yet. And yesterday we walked through all of these different AI tools, things that can make it go faster. And suddenly the Money by the Weekend thing started to ping in your brain of like, like, whoa, maybe I could do this in a day. Maybe I could do this in 2 days. Maybe I could do this in an hour. Because all of a sudden, the identity of like, I do things quickly, started to creep up on you. Yeah, if you felt that, if all of a sudden yesterday gave you the possibility of like, wait, I can see money by the weekend, like actually in my mind, and I see it's within my grasp, I want you to write money by the weekend in the chat. Money by the weekend.

Mm-hmm.

Right before day 4, maybe you had tried to make money quickly, but it didn't really work out for you. But slowly it started to shift. Yeah. Now I want to point out the main identity that you've actually been adopting this entire time and the one that we want to cement today. This one thought in this one emotion, I want you to think it over and over and over and over and over and over and over today. This time will be different. I want you to just write in the chat, this time will be different. Because I promise you, every single thing that you have tried and every emotion that you have felt up until this point has been valid, right? Your brain has actually found evidence. It's found evidence. It hasn't been like you were giving up or you weren't even depressed or sad or whatever, but your brain was finding evidence. So every time you thought, I can do this, your brain would go back to those times where it was actually evidence, where you said, well, I can do this, but no, remember that one time you failed? I can do this, but remember that other time you failed? Right, your brain was collecting evidence. Which just means that your brain is smart. But up until this point, every time you've tried, you've tried to fight evidence with just convincing of like, "Nuh-uh," right? Where you're like, "Oh man, I think I can do it," and your brain went, "Nuh-uh, you remember that one time? Nuh-uh, remember that one time you failed?" And you haven't had evidence to counteract it, to actually cement this identity of this time will be different. But I have really amazing news. This week you have found counter-evidence. That when your brain says, oh my gosh, I don't think I can do this, now your brain says, wait a minute, it's not I think I can do this, it's I've already done it. Day 1, I changed my identity. I posted, I got a lead. When before I was like, ah, you'll never get leads. Remember that one time you didn't get leads? No, now you replace that and you say, no, I know I can get leads, I got one on Monday. The time that you felt like, oh man, I don't know if I have the skills, 'cause remember that one time I tried to be creative and I tried to paint a picture of a lady and it turned out looking like a pig? Like, I don't know. I don't know if I can do this. I'm not creative, I'm not artistic. Where all of a sudden your brain can replace that and say, no, no, no, no, no, I have evidence. I recreated a funnel on Tuesday in like 25 minutes. I have evidence that this time is different. Day 3, when you were like, oh man, I don't know if I can sell. And by the end of it you were like, all I gotta do is get hit by a bus and then juke the bus. I could do this. All of a sudden your brain had evidence where you're like, wow, this could actually be easy. It gave you evidence with this AI. It gave you evidence even just by showing up today. So this time will be different can actually be real. Yeah, I want you to change it just a little bit in the chat of, this time is different. This time is different, right? Because evidence is really the only thing that mattered. So today our theme of this time will be different. I want to tell you, you really have only been missing the things that we're going to give you today because we've given you a lot of skills, we've given you a lot of tools, but today we're going to cement this and we're going to make sure that you feel like your success is inevitable. Yeah, that's our goal, that by the end of today you think, this time will be different, my success is inevitable. Now today we're gonna reveal, but I'm not gonna tell you what they are before we give 'em to you. Yeah, are you guys with me? I want you to say with you in the chat.

Woo-hoo!

If this makes sense, just with me in the chat.

Oh yeah, look at our people. Look at our people.

They're locked in, let's go.

We're gonna crush this today.

So today we have 6 C's to show you, and each one of these C's is gonna show you why this time is gonna be different. These are the only 6 things that you have been missing. In order to actually make this work. So to bring us our first C, I'm gonna pass it over to Russell.

Oh man, C number 1 is called your lack of compass. For a lot of you, this has been the thing that's holding you back. In the VIP session, I talked a lot about having a definite purpose and knowing exactly where you're going. Where is the compass directing you towards? And so what I wanna spend a few minutes today going through is just helping you guys understand, again, the path from going from a 1 comma club to a 2 comma club. 'Cause One Comma Club, again, the most important thing for me is the belief it gives you this is gonna work, right? But it's not the end goal, right? Like I think about this when I started my business back in the day. My very first product I ever had was how to make a potato gun. It was a DVD teaching how to make a potato gun and it was so cool. And guess what? It didn't make me that much money, but it gave me belief. Somebody bought it and I was like, oh my gosh. But then after I knew that, I was like, well how do I have the skills that I just learned to be able to do this thing, how can I turn that into more money, right? 'Cause I had done the hard work on the very first thing, now I just had to take that framework, the skill set, and leveraging it bigger and bigger and better and better. And so that's kinda what I'm walking us through. There's 3 different paths in my mind to go from 1 comma to 2 commas. So this is kind of what happens when this challenge is over. So again, there's a lot of different things. The very first one I'm gonna talk about is a lot of you guys are here in this business 'cause you wanna create what I call a lifestyle business. How many of you guys wanna have a lifestyle business? That means you work your own hours, you travel, you can do things wherever you're at, but that's kind of the goal. The type of, like your end goal is like, I wanna create a lifestyle business where I got freedom, okay? A lot of my people are obsessed with freedom, like this is the kind of thing you want. You want freedom, you also wanna get really good at this, you wanna be able to do it, work whenever you want, wherever you want, not be bound by time or your location or your office or anything, just have freedom. Okay, we got a lot of people who are free.

That's awesome, hey, you picked the right one first, I love it.

And this is great by the way. For me, my motivation was never a lifestyle business, but my friends like Stu McLaren, obsessed with life. He's like, I'm building this around my life, I'm gonna make it perfect, and he's built with an insanely cool business. And so the thing about lifestyle business is the way you make more money in a lifestyle business, right? 'Cause you don't want necessarily more clients, you don't necessarily want more things to do, you don't want staff and resources and all that kind of stuff. To make more money, to go from one comma to two comma in a lifestyle business, the key, the biggest secret is called skill acquisition. You have to learn how to increase your skillset. The better you get at something, the more money you can make. And that's the big secret. So a lot of what the certification program is, you move from like bronze to gold to silver, no, that's the order, bronze to silver to gold, as you move to diamond, as you move through there, it's like increasing your skill set, getting you better, getting you more talented, right? 'Cause the very first time I built a funnel, in fact, I remember, okay, so my very first funnel was a product called ZipBrander, and then I had my Potato Gun one about the same time, and then I remember afterwards, like, I created this thing called Article Spider, and I launched it, and I remember it made, I think like $500, and I was just like, psh, I make funnels make $500. Then my next one was a product I created called Forum Fortunes. It doesn't matter, I don't sell these anymore, it was 20 years ago. But I put that one up there and I launched it, and I remember it made $1,000. I was like, when I make funnels, they make $1,000. And then I did the next one, and they kept getting bigger and bigger and bigger. And over time it got to the spot where it's just like, my skill set got so good that like, I know how to create a million-dollar funnel. I know how to create a $10 million funnel. Like, I know the things I know all the things that go into it. And so I'm able to execute it over and over and over again because I've increased my skill set. And so I can have a lifestyle business and I can go from one comma to two commas and beyond, but the key is you, skill acquisition, getting better at all the things we're talking about. Learning the tools, learning the things, like learning how to write, to get better copy, learning like— and so it comes down to you just getting really, really good. Which I think is fun because honestly, I think happiness and joy in life, fulfillment in life, a lot of times it ties back to skill acquisition. That's one of the main reasons why I think we're here on this earth. It's like, what skills can we acquire while we're here? And so I love this because for all you guys who want freedom, cool. Now just get really good at this game. Just keep playing and plug in, understand this stuff, learn it, master it, and the better you get, the more money you're gonna make. Okay. All right. Number 2 way is those guys who want to build an agency business, right? This is those who, uh, probably a little more like me, like, I want to have a team, want to have people around me, like, I want to— I want some leverage leverage here. So I don't necessarily have to have all the skills, but maybe I hire 3 or 4 or 5 people or I partner with them and each of them have really good skills, right? And they're each increasing their skills. And because of the leverage, we can grow even bigger. How many guys are like, I want to start an agency. That sounds awesome now. Some of you guys are like, wait, now I want an agency too.

Some said both, both.

I want both.

I want freestyle and, and honestly you can do that. Like an agency business, you can structure where you and your team has more like a lifestyle business, but, The way you grow an agency is you grow by having more clients, and usually you do that by having a team, right? So you start building a team, and for a lot of people, usually it's them initially, and then they're like, I don't like doing all these things, and like, I don't like doing the copy or the funnel, whatever it is, then you hire 1 or 2 people to do the other parts, right? And you start building a team. And we've got people in the certification program in the ClickFunnels world who have agencies of 1 or 2 people. We have people who have agencies of like 50 or 60 people. So you literally can grow this from 1 comma club to 2 comma club to 3 comma club and beyond by actually building out an agency and building teams and having a lot of people doing stuff. You have a whole team just going out there and selling and getting clients for you. Then a whole team that's just doing the onboarding, like doing the hit by a bus calls, right? Then you have a team that's going and like doing the initial funnel build, a team that's doing copy. And so like you can grow and you can scale this, right? But that growth comes from team building, okay? It's a little different skillset than just increasing skills. Building a team and then making sure your team is increasing those skills. Okay. So that's kind of the second path. All right. Those two paths right now, I'm curious which one's most intriguing. Is it number one lifestyle or number two agency? Type in a 1 or 2. I'm curious where they're coming at. 1, 1, 1, 1, 1, 2, 1, 1 and 2, 2, 2, 1, 1, 1. Okay. Interesting. Some of you guys want to build teams. Some of you guys want to just get the skillset and be able to work when you want to work.

And can I say like for those of you being like, oh my gosh, I want to do agency, Agency, awesome. Everything from gold to diamond is agency. Everything is agency. So kind of from start to that first gold is all about increasing your skills, increase your skills, increase your skills, increase your skills. If that's all you ever did, you have a lifestyle business. When you're ready for an agency business and you're like, oh, I wanna play this game, what you can do is we talked about it at the beginning, it's like you get to pick your path. Do you just kind of still wanna play your own game? Cool. You can go from gold to diamond by yourself, or are there parts of the business that you don't like to do? Awesome. Let us show you how to build underneath you and go from there. So for those of you saying one, I see a lot of people saying I want to do one first and then two. That's literally how the program is designed. So it's perfect. So you're right on track. You're the perfect people for this path.

And the reality is, before you hire a team, it's, it's, it's essential for you to learn how to do skill, do the skill set first, right? Like for me, it's like I, I only hire people on my team when I've already mastered the skill sets, and that way I can train them, I can teach them, I can make sure they're up to my standards, up to par with what I believe in, versus just hiring random people like, hopefully you know what you're doing, 'cause I don't. Learning the skill set first is essential. So either way, there's the path for the first two. Okay, now I got the third path, and this is one, it's interesting, so I saw a lot of people, I think it was on day three when I first made the offer, and they're like, oh, that's cool, but I don't really wanna build funnels for other people. And then by day 4, they're like, I bought it anyway because the offer's so good. So the day— the third way is like, is using, like leveraging the skill set you learn to create your own guru business, right? Where you are the expert, or maybe you do this with somebody who's a partner who's an expert, right? And so the key with this is like, you're leveraging the frameworks that you're learning, okay? It's interesting, I've seen this happen a lot of times, but the one— the person I was the closest to that I know his story the most was Steve Larsen, right? Steve Larsen, he always wanted to build a guru business, but he didn't have a product or anything yet, right? And so instead he's like, well, I'm learning this skill, it's fun, I love it, let me get paid to learn this along the way, right? So he was getting paid, and so I think I told you guys a story, he wanted to come to the first Funnel Hacking Live and he couldn't afford a ticket for $1,000, and so he went and he emailed a bunch of his friends, kinda like a Stephanie Blake indecent proposal, like hey, I'll build you a funnel for $1,000, I need $1,000 to go to this event. And so somebody gave him $1,000 and he bought a ticket and then he's like, oh crap, I should've asked for more 'cause they don't have flights. So he emailed a couple more people some more indecent proposals and was like, hey, I need a flight, it's gonna cost me whatever, I'll build a funnel. So he got that one and then he needed a hotel. So he ended up selling 3 funnels to pay for his flights, hotels, and tickets and he got there, right? Learned the skills, came back, built those people things, and he got paid to learn. And then he came and started working for me and he built funnels with me and for me for 2 or 3 years and he got better and better at skills and got better and better and better and then when he was like, all right, I'm ready to go out on my own. I wanna be a guru, I wanna share my expertise and my ideas. He didn't have to go figure it out. He's like, wait, I already have a skill set, this is great. And he put it together and launched it, and he was off to the races making money almost instantly. Whereas if he would've started the guru business 4 years earlier, he would've been like, I don't have money for ads, I don't know what I'm doing, my funnel's not converting, it doesn't even work very well, all those things. It would've been like 3 or 4 years of trial and error. Instead, he went through the whole process process and got paid the whole way on other people's dimes. He was learning it and understanding it and mastering it. And then when he was ready to step in the limelight, he had all the skill sets he needed to be able to do that and do it fast. And so that's kind of the third piece. And so I know a lot of you guys, it's like you're not really sure what you want to do long term, and that's okay. But I still think the, the path is the path. Start at the very beginning, increase your business, increase your skills, learn that skill set. And if you're like, I want to go in agency, cool, go down that path, go down the agency route. If not, if you're like, no, now I know the skill sets, I want to plug in my course, my book, my product, my thing, then leverage these frameworks you're understanding and mastering, you're getting paid to learn along the way, and then from there, now you can, you can launch your business very, very quickly.

So now the really cool thing too is, um, for all of you who are wanting to be gurus, the great thing about the certification program is one of the bonuses that's included is Offer Secrets, right? And that's literally where we suggest that every single guru start is with your offer, with this amazing course that I have a couple videos in too. I know it's very, very good. It's the best product, right? So you can be building your offer and kind of take your time with that, right? You can really perfect your offer while you're getting paid, right? While you're getting paid. So that's also included, right? If you're wanting to do a lifestyle business, it's included in the path, right? If you're wanting to do the agency business, included in the certification program. If you're wanting to do a guru business, Russell's already given you like the exact place to start with that too, which is so cool.

Well, and if I could add maybe my experience as well, when I started the certification program, I actually had no idea what I wanted to do whatsoever. All I knew is that I wanted to make— I was, I was still 10 years away from finding my husband and 12 years away from having kids. But in my heart, I was like, I knew I wanted to be I wanted to be a mother and I knew I wanted to take over the world. Like I knew those two things existed. And so when I came across, when I learned about funnels, I was like, oh my gosh, if I'm not an idiot about this, maybe I could build this in a certain way. So then the certification program came up and I was like, and I'll talk about this later, I was like, I gotta do this. Like I have to do this. And I'm so grateful that I did because all I had at that point, I didn't have words, I had like yearnings and feelings where I was like, oh, I know I'm more than this, I know, but like, I don't know what I'm doing. I just know I gotta make money, man. I gotta have experience. I'm taking over the world. What does that mean? I have no idea. I'm doing it, you know, and I'm gonna have kids, I'm gonna figure out how to do it both at once. And the most beautiful thing about being in the certification program and building other people's funnels is I got to open up, like I got to get like a backstage pass to so many different people's businesses. And I remember when I first started, I was like, you know what I'm gonna do? I'm gonna build a book empire. I'm gonna just write like 7 to 10 books a year. I'm gonna put them on Amazon Books, Kindle, you know, it's gonna be amazing. Blah, blah, blah, and I even actually wrote a book, and I was like, okay, but then I went and I actually built a funnel for somebody who had one of those, and I was like, ooh, actually this is terrible. This is actually not fun business. I was like, I don't like working on this, and I was so grateful because I got to taste it without any expense to myself. In fact, I made money because of that. And same thing, I just got to look behind so many people's backdoor businesses, and interestingly enough, I almost kind of giggle, like how did I become the funnel design guru? Girl. I didn't even know what that was. I didn't know design. I didn't know funnels. But because I continued along the path, what I was able to do was identify where is a gap. What do people keep asking for help with? And it was only because I'd done it in so many different people's businesses that again, what's my strength is patterns. I could start to hear the patterns like, what is everybody wanting? And I think a lot of you will do the same too. You can use it as a chance to get paid to do research on what what you want to do to take over the world. And I was just so grateful that I had that opportunity because if somebody would have asked me in college or 2 years later or even 2 years into my entrepreneur journey, Katherine, what do you want to do? I would have said, take over the world. Like, if somebody would have said the phrase funnel design to me, it would have been, you know, Mandarin. I don't know. It would have been, I wouldn't even know what they were saying. But because I was able to experiment, that's how I found my way to the guru path. And if I'm honest, I actually played play both games still. I play, I can do, I dabble in all three of them. But it's great because I'm like, hey, I have the skills, I can do it on my own, and I have a team that can help me in certain parts. And if I find a client that I really love and I want to serve, great, I play with them. You know what I mean? It's like, it's so awesome, it's so great. So for those of you who are like, I don't know which one, I didn't either, but it provided, it's almost like you get paid to go to school to figure out what you want to do.

So yeah. And now she is a mom and took over the world.

Yeah.

Both goals all happened.

We did it.

So cool. All right. So there is the compass, right? Step number 1 is knowing where you're actually going, having absolute certainty that the path you're on is the right path. You know you're going to go the right way. It's not like, should I go here or go here? And that's where so many people get stuck is this constant just not knowing what to do, the uncertainty. They're trying this, testing that. And so number 1 is the compass. Number 2 now is the cash. And this is one that I know a lot of people who did get started are freaking out, 'cause like, I don't know if I have this much cash, or this is all the cash I had. Some people who haven't got started yet 'cause they don't have the cash. And so I want to step back and, because I remember this vividly, I know it was a while ago for me, but I remember when I, the very first time I had the opportunity to make an investment. I had just gotten married, so I'm 22 years old, right? My wife is about 5 and a half years older than me, so she was supporting us, but she was making $9.50 an hour. So that was like, that was what we were living on. I was a college athlete, I was wrestling, I had no job, no skills other than wrestling. I got skills there, but nothing else, right? And so she supported me. So we're like, we don't have any money. And I remember the very first time I got offered an opportunity, right? And it was Mark Joyner was the first guy, he's selling a course. And I remember it was $1,000. And I was just like, oh, I don't have $1,000. We don't have $1,000 in credit. Like I don't have the ability. Ability to buy this. And, um, and I remember just being sad because I was like, I want this, I can't afford it. And, um, I remember, um, I remember that, uh, about the time it was like, it was like November-ish or something, and I was in this little house that we had, uh, we were renting. And, uh, I remember looking out the window and there was this huge oak tree. And, uh, I lived in— it was like duplex, so we were in one half and then the guy who owned the duplex lived in the other half. And there's a huge oak tree and there was just tons of leaves all over the ground. And I remember first looking at it, and I was kind of annoyed, like, dude, I'm paying you rent, you should be cleaning this stuff up, right? And then I looked at it a little bit longer, and all of a sudden I was like, huh. I was like, I wonder if there's an opportunity here. And so I walked over to across the little street, or across the little pathway to the other door, and knocked on the door, and he opens the door. I was like, hey Mike, how's it going? He's like, good, how you doing? I'm like, hey, I don't have nothing happening today, it's a Saturday, I need a little extra money, money. Can I— will you pay me to rake up these leaves? And he's like, oh, that'd be amazing. He's like, how much? I'm like, uh, I don't know, uh, what's it worth? He's like, um, so if I hire someone, probably cost me $200 or something. I'm like, done, I'll do $200. He's like, really? I'm like, yeah. He's like, okay, gives me $200. I'm like, oh, so I have $200, but I don't have a rake. So then I go, I take the $200, I drive to Home Depot, I buy a rake, and I buy a tarp, because I'm like, where am I going to put all these leaves, right? So I come back down, one of my friends had a truck, I borrowed his truck, truck. We come over and we rake it up and put it on this tarp. We throw in the back of the truck and we go drive it somewhere, dump it. And you do that back and forth and back and forth. And when all said and done, I have like $175 left. I'm like, that was awesome. And now I got a rake and I got a tarp and I have an empty truck. So we go to some other house with big old trees, knock on the door like, hey, can we rake your leaves? I'm like, yeah, be awesome. How much? Like $200. Like, yeah. And we did that one and we did the next one. And within 5 houses, I had the $1,000 to go and actually invest in this course. And that course This is the thing that changed my life. And so whenever I think about that, I always think about like people like, I don't have the money. And it's not like a, it always comes back to like it being a resourceful. I don't have the resources. I don't have the resources. You have to understand that entrepreneurs are never successful because they have the resources, okay? Entrepreneurs are successful because they're resourceful. Sounds the same, but it's not. Resources are the things you have. Resourcefulness is who you are, right? That's the big difference, okay? If you've read the book Rich Dad Poor Dad, one of my favorite books of all time, but Robert Kiyosaki in this book, he has a rich dad and a poor dad, right? And so his whole life he's going between these two different people that have different mindsets and different things. And he said that whenever my poor dad would look at something, he would see this opportunity, he's like, oh, I can't afford that. And he just noticed over time, every time an opportunity came to his dad, I can't afford that, I can't afford that. And then when an opportunity came to his rich dad, his rich dad would say, huh, how can I afford that? It's the same words. You look at the words, they're just in a little bit of order. Instead of I can't afford this, how can I afford that? And what's crazy is as soon as you ask the right question, your brain can give you the right answers. If you tell your brain I can't afford that, your brain's like sweet, I don't have to worry about this, we're good, we can't afford it. If you stop and like how can I afford this? Then your brain's like well, hey there's leaves outside, you can go rake them. Oh, you could go whatever. And all of a sudden the opportunities, the ideas start showing up. So many guys, in fact, Wednesday before we made the offer, I saw 3 or 4 people in the comments, in the chats, who were like, I can't afford this. I'm like, you haven't even seen the price yet. This could be 25 cents, you don't even know, right? And I was just like, oh, it's the broke mindset. It's like, you gotta start looking at things differently, right? If you wanna become successful, if you wanna like, for Robert Kiyosaki, he wanted to be like his rich dad. Well, how does my rich dad think, okay? Do you think I had the money to build ClickFunnels? When we were building ClickFunnels, guess who I was competing against? There's a company called LeadPages that had taken on $32 million in funding. There's a company called Infusionsoft that had just taken on $110 million in funding. And there's me and Todd. My credit card had a $1,000 limit on it. It was halfway maxed out. Okay, so we had $500. Did we have the resources to win? No. What did we have? We were very resourceful, right? You have to be resourceful. Okay, that's how you win this game. Understanding the money, okay? So like every single time now that I acquire I come to a situation, it's like the thing he's like, how can I afford that? How can I afford that? How can I afford that? Okay, I had a vision a couple years ago. I was supposed to build this event center, this museum, and these books. And so, and, and like, this journey has been one of the hardest things in the world for me. It's like, it's like stretching my imagination on how to do it. And I cannot afford to do this thing, but every step along the way, I'm like, how can I afford it? How can I afford it? How can I afford it? Right? It's crazy because like, we're in process of breaking ground. Like, everything's happening now. It all came on the backside of this, of like me not saying I can't afford that. It's me having a dream and say, okay, how can I afford that? What's it going to take? What I got to do? What I got to create? Who do I got to serve? Who can I talk to? Who can I leverage? Like, what does that look like? Okay, the difference between people who win and people who lose are those who understand, like, it's all about the questions you ask yourself. You ask the right questions, you get the right answers. So I want you thinking about this, like, how can I afford that? What is it? What do I have to be able to do it, to be able to leverage things so I can actually be successful resourceful in this thing. When you switch from being, uh, not having the resources to being resourceful, that's when your life will change dramatically. Okay. All right. Next up is—

well, I would love to tell my story if that's okay, specifically in regards to the certification program, because, um, what I— what happened for me, and if you see the slide here, this, this was, this was 2017, little Catherine, and I had kind I'm on this quest, literally I'm like, how do I make money and have kids at the same time? I was just like, I have to figure this out. So you were amazing and you found me on the internet somehow, an ad or whatever, and all of a sudden I see this certification program and I watch your webinar that you did and it gets to the end and it's $10,000 and I was like, who has $10,000 in their young 20s? I'm like, I don't know, maybe people do, but I was like, I didn't have $10,000 $10,000. I was like, dang it. But I knew, like, I just, I knew somehow. I was like, and what's so crazy, I talked about like, I didn't know what I want to do, but I knew I wanted to take over the world. Like, again, all that happened for me, it was like the next step was illuminated where I was like, I don't know everything I need to do, but I know I need to be in that program. And I just like, I knew that I had to. I didn't have the money. So I'm trying to figure out how do I get the money, right? I'm like, crap, I don't have $10,000 worth of credit either. One of my young friends, I was like, I don't know, I can't do this. So I had this idea. I had a full-time job at the time, and I decided that I'd ask my boss a little bit, a little bit different than Stephanie, but I just went straight to the source, right? And rather than posing it of like, hey, like, can you, can you help me start a side hustle? Because that's not going to work, right? I said, what if I use these skills to help the business? And so it was an investment into their employee. So I want to show you, I couldn't find the email, but I want to show you, I rewrote it what it was. But and so So this was essentially what the thing was. So I sent my boss this email, we got on the phone, blah, blah, blah. But I said, hey, I can help your company make more money. And I just said, hey, I said, I want to run something by you. I've been looking into Russell Brunson's Funnel Builder Certification course, and he knew about you because when I read your book, I lost my mind. I told him, yes. I was like, you've got to write that book, it was amazing. So anyway, and at the time it was $10,000 for me, right? And I said, I think it could be a really smart investment for us, us, the company, right? This course teaches how to build high-converting sales funnels funnels and I did immediately apply everything I learned to our business. My goal would be to generate way more than, I said, $10,000 back in new leads and sales. I'm fully committed to making this pay off for you. Basically, you'd have an in-house funnel expert without the cost of hiring an agency. I really think this can move the needle for us. What do you think? I'd love to chat about it whenever you have a few minutes. And you wanna know what's so awesome? Is that my boss was like, wait, that's amazing. And he's like, do you think I could do it too? I was like, sure. I was like, this just sounds so fun, let's do it together. And he goes, he's like, I don't wanna be the builder, but I wanna understand the strategy. And he's like, so maybe we could both do it together. And so we actually called your team and we're like, can we do like a double? Anyway, so you guys, anyway, so it was awesome. So you said no, but you don't have to buy two full. In fact, that was really funny. You're like, you don't have to buy full two spots, but you gotta buy more than one spot. So it was funny. Anyways, we figured out a deal with your team. But all to say that it was actually like such a gift to my boss because he was like, I see the future is online, And he's like, I don't have time to do it, but I want to know how to think like it. And he's like, so I'll just like watch the videos and then we can speak the same language and then you actually go and build it. And I was like, duh. I was like, this is even better, you know? I was like, awesome, blah blah. So we could like talk the same language. But for him it was no problem. I mean, like, he wrote his more than $10,000 check and just like, it was like, it was amazing. And, and he said, and what he said, he's like, yeah, just send me the link. So we I was like, message support team. They're like, yeah, sure, blah blah, we'll figure it out on the back end. Instantly signed up and there it was. And so, and like, if you guys don't think— this is the only picture I have. So this was another like certified partner person there. Anyway, I don't even have a picture of Russell. I think I told you, I was too afraid to go say hi to him. I was just like, I was so afraid. When I came here, this was like the first time I'd ever traveled by myself. It was my first time I ever booked an Uber. I was like, I didn't sleep the whole night because I was afraid the Uber wasn't going to come. Like, I I was just so nervous, but I was like, I knew, and the certification program, we used to fly here, it was like this whole thing. But I just like, when I learned about the program, I didn't know the whole picture, but I knew the next step, and I knew that that was the next step, and I was like, I've gotta figure out how to do it. And so really, my resourcefulness, I thought, who do I know that has the money to invest in this? Like, who would it be no problem for, for them to write the check? That, and I think the second important thing and that it could actually benefit them too. It's not like, oh, I'm doing you a favor. And he was thrilled to write the check for me. He was like, that's such a great idea, rather than like, fine, I'm doing you a favor, blah blah blah. And because I positioned it that way, and it was great. We built amazing funnels inside there. I started building funnels on the side. And it was this amazing thing because I almost got like double practice, if that makes sense. I got practice inside the place I was working. I got practice outside. So by the time I actually left, I had I had the skills sufficient and I had the money sufficient because I was getting paid full-time and I was making money on the side. I was like, oh, I can do this. Like, I really can do this. And so that's how it worked. I would make funnels during the week and at night I'd try to find clients. And then on Saturdays I would just, I would sell opt-in funnels. I would just like try and do as many $500 opt-in funnels as I could on the weekends. And then I'd start again the next week and I'd work full-time, build funnels, find clients at night, Saturdays. And that's just like how I played the game.

You guys catch that? It was really cool. Charging $500 for a lead funnel. And so she spent all week during her off time selling them. And then on Saturday she'd come— you tell me, uh, two nights ago you told me, he's like, yeah, some, some Saturdays that have once and some Saturdays I had 10. Yeah, just bust them out. And every Saturday is your work day, and then the rest of the week you were selling.

And you're gonna learn a little bit later, uh, anyway, a little bit more to that story and how you guys can kind of figure out that same thing. But, but I just want to— we want to just paint pictures for you in terms of what resourcefulness can look like and, and how you can still be a really, uh, responsible— I think, I think a lot of times, like, I know for me, I'm like, I want to be responsible. Like, I, like, even right now, like, I have two children, I want to make sure they're taken care of. Like, I don't want to be reckless. But there's a difference between recklessness, where it's like, I'm gonna put my family at risk, and resourcefulness. And what you did with the leaves didn't put you and Colette at risk. What I did with asking my boss didn't put— I, I wasn't, you know what I mean? Like, I wasn't going to be on the street streets. Um, and, and again, I'm not here to decide what reckless is for you or what that is, and that's not what we're trying to convey at all. But there are ways to be resourceful in a way where you can still take care of the things in the stewardship that you have and move forward on the path that you feel called to move forward on, if that makes sense.

So I want to add one other real quick thing, because right now one of two things has happened, okay? She just mentioned that to me. I was like, that's awesome her, but I don't have a boss that I know or like. And so you just do the same thing, like I can't afford that. Instead of stopping and saying, hey, I don't have a boss, but who else do I know who has a business? Oh, I have a chiropractor. Like, oh, I go to the dentist. Oh, there's a guy at church with me, he's got a whatever and he needs a funnel. Oh my gosh, like I walk down the street, there's 8 other people. Like, maybe your boss isn't in it, but don't say, oh, I can't do it because I don't have a boss that could do it. It's like coming back to like, how can I make this work? Like, who else do I know who this would benefit them, okay? The reality is every single business needs a funnel. So do you know any other business owners that go to church with you, that go to the gym with you, that hang out with you? Is it the owner of your gym? Is it a personal trainer? Like, personal trainers need funnels. Like, start being resourceful. Like, who do I know who this would also benefit, who has the resources, that I could do this for them and it's gonna be a win-win, right? And that opens up the door to tons of ideas, right?

So how can I afford to start thinking And I think to that resourcefulness, just like you said, it's the difference between an amazing entrepreneur and an entrepreneur that eventually gives up. And the, and the skill of resourcefulness is just that. It's a skill. And the more resourceful you can be— you just talked about this, like you needed to be resourceful when you need to make $1,000, and now you're needing to be resourceful, right? Where you're like, I need to make this. Yeah, well, you're like, I need to build a library. It's like, it's not in the budget, right? But the skill of resourcefulness is is what allows you to leverage, I think, other assets that God and your circumstances have been put into your life to help you guys all along the same path. So anyway, so yeah, I, I, I, I just want to point out, I think, how amazing is that if we train our eyes— it's a skill— if we train our eyes to see what's available to us, the whole world changes, our whole opportunities change, and we are able to go from this and stressed and I'm alone and I'm isolated to being able to look at everything with such different eyes. It's a, it's a, it's a way, a lighter way to live. When it's, I can't afford this, to what has God put in my path? What opportunities have been given to me to allow me to afford this? And that state of gratitude, that state of open-mindedness, that state of high frequency, that changes everything. And what's crazy is that Nothing around us changed. It was just the glasses that we decided to put on, so.

I love that. So friends, we wanna check in with you really fast as we move to our next seed, just of this identity shift, if this time will be different. If you feel like you are resourceful in this time, even if in the past you have been like, ugh, maybe I was a little bit scared, I should have been more resourceful there. Does it feel like this time will be different so far? If so, I want you to write yes in the chat. Yes in the chat!

Yes, yes, yes, yes, yes! Let's go, let's go!

Okay, so we're starting to fill in these things that maybe you have had a lack of, but now we are helping give these things to you so that you can move forward. Our next C that has been holding you back that we want to give you access to is you've had the lack of camouflage. So I want to talk to all the people who, when Catherine said, I went to my boss, you had a panic attack.

You were like, my boss can literally not know I'm at this event, or Maybe you're sitting at your full-time job with this in your headphones, like nodding to people as they walk by. I will get fired if anyone finds out I'm on this. Literally, yes, like hiding your computer.

And that might be you, right? You may think nobody can know, nobody can know. And on Wednesday, I taught you how to juke the bus, not get hit by a bus, but we taught you how to find clients on social media, right? It might have even been on day 2. Day 1, maybe you were one of the people who didn't post the curious student post because you were like, if somebody sees that I am in another training, something bad will happen, right? And there's 2 different reasons why my guess is those of you who didn't post didn't do it. Yeah. So we did teach you to find clients on social media, but what if you didn't have to? What if we could give you some camouflage to make you feel a little bit more confident. Yeah, if that sounds like, um, I need that, I want to write camo in the chat.

Give me some camo!

Give me the camo! Now there's usually two reasons why people need this camouflage. Yeah, and you're still gonna be able to use all of the skills that we talked about on Wednesday. So first we're gonna talk about why would you not post. Yeah, Yeah, the first one is my boss literally cannot know, I'll get fired. Yeah, if you're thinking to yourself, oh my gosh, I can't get leads because I can't get fired, you are a lot like a friend that I have who we were literally going through and saying like, you gotta do this, you gotta do this certification program. This is several years ago. And every single piece of it, he was down for until we got to the you have to go get clients. And he was so afraid that he was going to get fired. He was like, listen, like, this is my livelihood. Like, yes, I want to be a funnel builder. I think this is so fantastic. I want to be a funnel builder, but I can't lose my current income in my transition phase. Yeah, my goal is to replace my income and not only have it be a side hustle, like I want to go all in on this, but I'm feeling really nervous in the transition, right? If this is you, if maybe you have felt this, right? Ah, in the chat. That, right? He was like, I, I don't know, it's just too scary. It's just too scary. I can't lose my job. So he was fearful to even start, right? And what I thought is, I'm like, oh well, if he had a little bit of camouflage where he didn't have to worry about going and posting on social media or his boss ever finding out, he could actually move forward without that risk. Yeah, so we are going to teach you something today to give you a little bit of camouflage from your boss. Yeah, if that sounds good, I want you to write, huh, yay, in the chat.

Yay.

Now there's a second reason why you wouldn't post where, yes, my boss can't know, I might get fired. There's another reason. You may be a little bit embarrassed and you may be thinking, I don't want people to think we need money. You may be thinking, no one can know. Now I have a friend who, her and her husband had just moved into this giant new house in this white picket fence neighborhood. And they really felt like they had things figured out, that their dreams were coming true. You know, their 3 kids were in soccer and dance, and they felt like they had really kind of hit their stride. And then her husband lost her job, or lost his job. And they looked at each other and they were like, okay, I think we can hold our breath, got a new mortgage, got soccer bills, got all these things, but I think we can hold our breath for a couple months while you start to get a new job, right? She was a stay-at-home mom. And 3 months turned to 6 months, turned to 7 months, turned to 10 months. And where they had thought like, we can just tighten our belts a little bit, hold our breath a little bit, and we'll be fine, all of a sudden that like tightened belt started to suffocate them. Where they were like, We literally can't breathe. We can't live without income. Uh, and they're looking at all these activities that their kids had just joined, right? They looked at this big expensive mortgage they just had and they were like, oh my gosh, like, we don't want to pull our kids out of these activities. We don't want to lose our house. What are we going to do? Right? And he had been working really hard to try to find a job. So she decides, she's like, okay, I am going to go and I'm going to get my real estate license. So she did. So she did. She went and she got her real estate license. But very quickly she was introduced to something she didn't know that she had felt about herself. And what she realized is that real estate agents, like every industry, in order to get clients, you have to let them know that you're open for business. You have to let them know that you have started this new career. And she really didn't like that. The first thing she didn't want to happen is she didn't want to embarrass her husband who had been trying to get this job for so long of being like, "Hey, I'm taking over." and she didn't want people to think that they needed the money, which is normal, which is totally fine. So she did get a real estate license, but then she started telling people, any friends or family or the people who she could have closed, you know, immediately and helped out, she started doing it for free because she didn't want people to think that she needed the money. Now this, I'm gonna tell you like the story They didn't lose their house, right? They had to cancel, or they had to pull their kids out of a couple of activities. Eventually her husband did get a job, but the devastating thing is she actually loved it. She actually was so good at it, and she felt like she couldn't love it and do it and go all in because she was embarrassed of needing to start something new. And if I would have told her for her in this moment, you know, I can look at it and be like, man, you just be brave, just be brave, like who cares what everybody thinks? That's absolutely one way to approach it, but these feelings are valid and these feelings are real, right? And if she would have heard this curious student and then get hit by a bus, she would have stopped at the curious student and she wouldn't have followed through. So I thought in this moment, if I truly wanted to help my friend, instead of trying to be like, no, Just do it. I thought, what if we gave her some resources, right? What would have happened had I given her a little bit of camouflage, right? If I would have told her, listen, nobody has to know. Nobody has to know that you are making this money, that you need this money. What if we could teach you instead of closing publicly, if we could teach you how to close in the DMs?

Yeah.

So if you are down for closing in the DMs, I want you to write DMs in the chat. DMs.

DMs.

Now to close in the DMs, we're going to do a couple things. Yeah, to close in the DMs, we have to actually find people that we can DM. We do have to do that. And I promise you're going to be able to use the skills from Hit by a Bus, right? That process is still going to be the same, but nobody's going to know. Yeah, we're like doing it in the dark. Yeah. So the very first thing that we're going to do is we are going to look for people. Now we're not going to look for just a lot of random people. We are going to actually find clients in groups. And I'm going to show you how you guys already intuitively know how to do this. Do we remember Good Man's Life 6364? We love Good Man's Life 6364.

I know, we gotta get that kind of voice. He is an inspiration.

I wanted you to see what he did. I don't actually know— oh, he did post it on his personal page. But let's say Good Man's Life 6364, which I want to point out is not a first and last name, right? Good Man's 5, 6, 3, 6, 4. Let's say he didn't post on his personal page, right? But there are 45 business pages that he's a member of right now. He wouldn't necessarily have had to post in those groups, and I'm gonna show you what I mean, in order to find these same clients. Yeah, and he had 12 people message him and he got on 2 Zoom calls. Yeah, so people who want the same things, they gather together. Yeah, they gather together. So they gather in Facebook groups, in LinkedIn, in school, in WAP, in Reddit, in so many different places. Yeah, so what we have to do is we don't have to ask for clients the way that we did the curious student. This time we're gonna find them. Yeah, so there are some people who are really, really obvious. They are actually posting, I am looking for what you do, right? This is a really obvious example. Hey everyone, we're looking for a skilled ClickFunnels designer, right? You are looking for them, you are finding them. And then with what we're gonna teach you in just a second with the script, You're going to DM them. Yeah, they are literally posting, hey, can you help me do this very specific thing? You go to that group where they're gathered and you say, that's a person I'm going to DM. Yeah. If this makes sense so far, I just want you to write yes in the chat.

Yes.

It should feel very simple. Okay. Next, you see this again. I'm looking for a funnel audit for someone who has experience with real estate agents, right? For, um, Maryann, Maryann, Maryann, who was day one, who she came and spoke. She said, I used to be a real estate agent and now the first thing I did was I built funnels for real estate agents. She has experience with real estate agents because she used to be one and she knows how to build a funnel. So if she saw Tom posting in this group, she could go find Tom and she would DM him right now. Some people don't post, hey, I'm looking for a funnel or I'm looking for this specific thing. Instead, they're hiding in plain sight, right? So I want you to see what they're doing is they are posting about being in pain. They're posting that like, I need one of the 3 things that we talked about. I need more leads, I need more sales, or I need more appointments. Yeah. If they use any of these phrases, sell, appointments, leads, anything like that, then you know they are already primed and asking for somebody to help them, somebody with your skillset. Yeah. It says, hi, this, uh, is this the Expert Temple funnel? For me. I just started OFA. I want to sell women in my low-ticket fitness membership. If you just saw, I want to sell women, right, in my this, in my low-ticket membership, you would know that this person would need help. Yeah. Now the next thing that we're going to do is we are going to comment and slide into the DMs. Yeah. If this makes sense, I want you to write, I got it in the chat. I got it. Because we're going to start to give you some actual scripts to do this. Yeah. Now What you're going to do is you're gonna say, hey Julie, the funnel you need is called a sales funnel, which you know. I'd love to walk you through it and make sure that you get all set up. I'm sending you a DM now to get connected. Yeah, so this is your comment. This is your comment. Now the reason why we comment before we slide into the DMs is so they know that it's coming, so that if you go to their requested folder, if you're not friends with them on Facebook or not connected to them in LinkedIn, LinkedIn that they're aware of it. Yeah, they're aware of it. Maybe you haven't friended them yet. You comment, you can friend them and then send them a DM. Yeah, if this makes sense, I want to try comment in the chat. Comment. So first we comment so that it doesn't go ignored in the DMs. Next, we're going to actually send this script. Says, I'm going through this crazy intensive training right now on building sales funnels. I'm actually getting pretty good at it, but I need to practice on real businesses, not just fake ones. So I'm looking for 2 to 3 people who'd let me build their first page of their funnel for free. You said you need more sales. I'll build you a sales funnel. No catch. I just want the experience and a testimonial if you love it. Can I get started on yours?

Should sound very familiar.

You may have seen this message before on day 1, right? But now because Julie asked for something very specific, instead of saying you need sales, you need leads, you need this, you just change it to you may need, or you need a sales funnel. I'll build you a sales funnel. Yeah, so we comment, we pull up a DM, and instead of posting in our own wall or in a group, we've actually messaged these people.

There's about a dozen people who keep asking what a DM is, just so you guys don't get stuck there. DM is a direct message. So on Facebook, you would go, you see the post, you would comment in there just like you're a normal post, and then you go up to Messenger, or you actually click the person's name and there's things such as Messenger, send a message, send a direct message, and that's a direct message. So DM is a direct message. You're like, hey, I just posted it, I just posted over here, boom. And then that way you can talk directly one-on-one with them, hidden in camouflage behind the scenes. So your boss, your friends, nobody sees it. It's all happening through the DMs.

The only people that will ever see that direct message— like if you and I direct message, only you and me would ever see that chat.

Yeah, you also— I mean, any sort of personal message, you can use this tactic, right? You could use it in a text message, right? You could literally find somebody and say, send me your phone number, or here is my phone number and I will text you, right? You you could go into a business, right? If you didn't want to comment and you wanted to close them in a text message or get a business phone number and you could text them this message, right? Remember, the most important part is the camouflage part where we say you don't have to publicly say, I am trying to become a freelancer, or I need money, or any of these things, right? You can actually send a personal message that is private, that's hidden, that camouflage behind just the privacy of a message back and forth. Uh, the different platforms that have a messaging feature. Facebook does, you can message back and forth, you can send an individual message. Instagram does, you can message back and forth. LinkedIn does, absolutely. School does, yeah. School does, right, there's a lot of different platforms. Most social media platforms have a messenger part to it. Yeah, so you guys at the end of today too can go and just look and be like, oh, that's where I send a message, that's where I send a message. Yeah, so this makes sense. Yeah, if you know what a DM is now, right? DM in the chat.

Let's go.

Money in the DMs.

Money in the DMs. Awesome. So do we want to keep going?

Yep.

Oh, yeah, let's keep going. I love it. Anyway, so that's what you're going to send again. You're going to send the comment and then you'll go ahead and follow up with the message. Okay, so if you're going to close in the DMs, okay, the purpose being I either don't want people to know that I need money, like your friend whose husband had a hard time finding a job. I don't want my boss to fire me. I need to do this, but I can't let people know that I'm doing this. That's when you're going to tweak the initial strategy rather than saying, hey, I'm posting on my personal stuff, everybody see. We're instead looking for people in pain, looking for people who ask for help, comment, and then continue on with just about the same message inside of that direct message. So the only step that you're tweaking, right, we're like, find a lead, give them a free sample, hit by a bus. The only part that's tweaked of the plan is how we go about finding those potential clients.

Yep.

Which is nice. A lot of people are like, I posted, nobody responded back to me. It's like, now you have a proactive way to go get people. You're not just waiting for them to come to you.

And that makes sense too, right? Like, some people might post on their personal page and the only people that they're friends with are people that don't have businesses, right? So how awesome is this? There are literally thousands and thousands of pre-gathered groups of people that do have businesses.

Secret, this is really simple. You go to Facebook and, uh, well, there you go to Facebook and, uh, you can search by— you search and then you can search by pages, whatever, and you search for groups and then type in photography business groups and it'll show here's all the photography business groups. Um, chiropractic business groups, here's a lot of chiropractors, you know, like funnel building, life coaching, like dentists. There's millions of groups, like there's no, you know, and like, uh, good man and blah, blah, blah.

Yeah, 347.

He's using 45 groups. Like, go join 45 different groups, get in there, start asking what— and in those groups you can also post like, hey, I'm taking this funnel builder certification, I just made my first lead funnel, check this out. And people start messaging. And that, that's not on your personal profile, it's in this group. That's, that's only people in the group get to see. But then you start getting leads. Like, there's so many ways, so many ways to do it.

Totally.

Something that's so cool, um, as well is like, if you remember, uh, Marianne at the very first day, she had expertise in real estate and now she has the funnel builder skills. So like if you have a skill, if you are an artist, if you are a CPA, if you like, if your full-time job has given you any sort of expertise or skill, one thing you can do is you can say like, oh, I know how to combine these. So I am a funnel builder with an expertise or emphasis in real estate. And all of a sudden you have a leg up now, right? You're a specialist.

Someone might call that resourcefulness. Resourcefulness.

Interesting enough, you can actually charge more when you're a funnel builder for real estate agents, funnel builder for a specific market.

You become a specialist.

You're a specialist and you can charge more. Yeah, it's awesome.

Love it. Okay, so if we go back, if we look at this slide here, if we go back to the overarching process, if we don't want to close people, if we don't want to find clients publicly, can you get this slide up here? Perfect. What we're going to do if we don't want anyone to know, then we're going to go find clients in groups, we're going to comment, then we're going You're gonna slide into their DMs with the exact same thing you were saying before. You're gonna give them the free sample, hit by the bus, bada bing, bada boom. If you guys understand, say, I understand. Actually, this is what I want you to do. Say, will this time be different? If this time's gonna be different, will you put different in the chat? That's what I want.

Let's go.

Different, different, different. With this information alone, could the trajectory of this time be different?

We're just getting started.

We're just getting started.

Started. Okay, okay, because now what might happen is you say, okay, I got the compass, I understand like the long-term plan, I understand this is going to work for me in the long run. Cash, okay, I have resourcefulness, good, I can, I can go rake leaves, I can go get a scholarship, I can go figure out what happens. Okay, cash, not, not a problem. Okay, camouflage, I can't let anybody know, no problem, I'm not going to sell publicly, I'm going to sell in my DMs. So you're like, okay, that makes sense, I can't, can't worry about compass, no problem, they took care of it. Can't worry about cash, no No problem, take care of it. No problem, I don't have to do this so people can see, took care of it. But now you might say, I am going to lose my mind. I am so afraid, I'm shaking in my boots. I literally wanna throw up right now, I am so afraid. Sometimes when the path is so clear, it's almost more scary because you run out of excuses. You can't be like, oh, that path's not gonna work. Oh, that's a little dangerous. It's like, no, that is the path. And the only problem, yes.

I'm scared.

Is I'm the one that has to take a step, and I'm going to— I, I, I'm so afraid. I'm petrified. And I know we've all experienced that to different degrees. Is anybody in that where you're like, crap, I think I believe them about this whole path thing? I think I believe them. It's— I, I just— I got to be brave. If anybody's terrified, we put terrified in the chat. I want to see. I want to see where my people are. Honest. Yes, I want to see where my people are. If you're a little afraid still, good. It is sometimes, uh, I, I, I actually experienced this. You know, when I met my husband. Well, he was my boyfriend at the time. Also, I remember, I literally remember the day when I thought, I'm going to marry him. And I was so excited. And it was immediately followed by, I am so scared because I like, I, it was just such a, it was a change.

It meant so much.

It meant so much. I was so invested and it was crazy. I was like, I'm excited. Boom. Fear. Like it was immediate. I literally remember where I was. I could tell you my address of the apartment that I was. I was standing in my garage because I just said goodbye to him, and I was like, it's happening. And I literally— it's so crazy. I was so excited, and then I was so afraid because I knew, I knew that if I took any other path, I'd be denying my true self. I knew, like, there was no other excuses for me. Like, there was not like, oh, I'm worried about this, I'm worried about this, or maybe he's not the one for this. I was like, no, it is Travis. It is Travis. And if I do anything else, I'm selling myself short on the life that I hope I can have and so I was like, crap. And so I had to overcome these fears, right, of like, what does it mean to tie your life to somebody and merge dreams together, and what does this look like? I was so afraid. So some of you might be having that moment too where you're like, I'm so excited, this is it, right? He drops the offer, what, free Adarian Wilson, free everything I want? And then you're like, crap, I think maybe I have to do this, which is I gotta look some demons in the face, right? So if any of you are like this, you might have a lack of courage, And we want to talk to you about this concept of 20 seconds of insane courage. So I kind of want to pick up on this story if it's okay. So I finished the program. So I got my boss to pay for it, I finished the program. I'm a nerd, right? So I'm a very dedicated student. I'm like, no assignment left untouched. I'm doing all the extra crap. I'm like, I'm gonna learn everything. And I kind of tricked myself into thinking, oh, I'm becoming like an expert funnel builder. And really I was like, I'm just gonna make sure I go through everything and go through everything again go through everything again and go through everything again before I actually go try to find clients on my own. I was like, oh sure, I can make funnels for my boss, no problem, right? But going out and like doing it on my own, oh my gosh, I was so afraid. So guys, I stalled. I like, I can't, I cannot tell you. I'm going to tell you all the steps I took and there's more. I just couldn't find pictures of them. Okay. I was like, you know what, before I go find clients on my own, I should probably like have a good, I should probably have like a good like Facebook cover photo. So I'm like, I'm going to take some. So this picture you see right here, I bought a huge white background. I bought a selfie stick. Why didn't I just use a real camera, ask someone to take a picture of me? 'Cause I was too embarrassed, right? I like buy this huge selfie stick, I buy this white background, I'm like, oh, then I'm like, the lighting's not good. So I went and I bought lights, and then I'm like, it was like this whole thing. I spent like $500 on like trying to get a picture of myself. I'm like, if I just would've hired a professional person. And also in the same way, what are you doing? Like, nowhere in the plan of finding a job find a client, give them a free sample, hit by a bus. Does it say go get professional pictures taken? Like, nowhere in that. But I was like, I gotta do this.

That's not until the diamond badge.

For sure. But then I was like, uh, that's not gonna work. So I'm like, you know, I am gonna get a professional picture taken. Actually, I'm gonna call— take this picture if you want to know. So I was brave enough to tell one person. So McCall, she like does my hair, she does my makeup. We like— we're sisters-in-law, if you didn't know that. Like, we've known each other— she married my brother. So You're worried like, what? We've known each other for a long time. Anyway, but I was like, I gotta have professional. I cannot ask for a client because people think I'm an idiot, right? Like, I gotta look good, right? That's blonde Catherine. So then I was like, okay, maybe it's time. And then I was like, you know what? I actually should practice some more. So this is literally a screenshot of me. This is me FaceTiming and this is me practicing. Can you see me in the editor? Like, this is me building a phone. I'm like, I'm not ready yet. I should probably do some more practice ones, right? So I'm like, oh my gosh. Then because I'm a lunatic, I'm like, you know what, I don't like those pictures. I don't feel like— no, I literally was like, terrible photographer. I was like, I don't feel like I look like myself. Oh my gosh. So I was like, I, I am actually going to go hire— for all due respect, you did great— I'm going to go hire a real photographer to go get more pictures taken so, so that my Facebook profile can be immaculate. I was like, you wanna know what, do you see my ClickFunnels shirt? I'm not kidding, like this is real. Then I was like, you wanna know, I should probably train for a marathon. I think that that's where I should spend my time right now. Guys, I'm insane. I am insane. But you wanna know what is actually more true? I was petrified. I was petrified that of so many things. I was afraid people would say no to me. I was afraid maybe I wouldn't do a good job. I was afraid that maybe the whole thing wouldn't work out. I felt there was so much stakes on it, right? I was just like, this, this could be the path of me and money and future and children taking over the world. Like, this could be it. I don't want to screw it up, so I got to make sure I'm all the way ready and blah, blah, blah, right? People are like, what, your OCD? We talked about that yesterday. Yeah, there it is, right? Like, like, I, like, I just, like, I couldn't get myself to go. I couldn't get myself to go. So I'm coming up with 100 other things that I could do and making myself believe that, well, I can't get clients because XYZ. I can't get clients because I took pictures 3 times. I mean, this is getting crazy, right? Okay, so then in my effort to be like, I'm not quite ready yet, I told you this yesterday, I literally went through the certification program and I found all the people that are winning and I was like, I gotta pick all their brains to make sure I do it right. So I was on the call, her name, with this woman, her name was Arlene, okay? She was probably in her 60s. She was just this like batty woman who had this like short pixie cut and she was a biker and like she had like this Harley and she was like, She was so scary. She was so cool, but she was so scary. And she was just this no-nonsense lady, but she was making— I'll show you a picture, you probably will remember her. She was making a lot of money inside the program. And I was like, I gotta talk to her. And so I asked, I remember being brave enough to ask her to get on a call. And I was like, I'm just gonna like see, you know, 'cause I gotta, you know, I've talked to everybody. So I get on the call and I'm like asking her questions, blah, blah, blah. She cuts me off in the middle of my, you know, trying to be charming thing. She says, can I just ask you a question? I said, yeah, and she goes, how much money have you made? And I said, what? She goes, funnel building, how much money have you made? And I, so you know what I said? I was like, well, I can't answer that question 'cause the answer is zero, right? Outside of my boss, right? Like, but that's not, that wasn't real to me. I was like, I've made $0. But I didn't say that 'cause I was too embarrassed. I was like, well, you wanna know? Okay, so I got a plan, I'm doing this. I like talked to her about, I'm getting my pictures about to get done. I'm doing all these different things, like all this. Blah, blah, blah. And she's like, Kevin, answer the question. How much money have you made? And I was like, she, she's a smart girl. Answer the dang question. And I was like, $0. She's like, you made $0? And I said, yeah. She goes, how long you been in this program? And I said, over a year. And she looked at me and she goes, Catherine, where's the cameras? I can tell you. She looks at me, guys, it was the scariest thing that ever happened to me. Catherine, you can't bleep make money if you don't bleeping ask people for money. And I was like, why are you swearing at me? I'm so afraid. And she said, do you hear me? And I'm like, yes. She goes, repeat it. And I'm like, I don't swear. But I was like, I can't make money if I don't ask people for money. She's like, yeah, so what are you doing on this call? Are you gonna ask me for money right now? Because if you're not, then get off the call. And I was like, okay, bye, I gotta go, I gotta go. But I was like, oh my gosh. But I am so grateful for dear Arlene, who scared the living daylights out of me because she was able to take these like, I need pictures, I need this, I need this, I need this, and just be like, what are you doing? Are you, are you pursuing the path you actually want, or are you trying to make it look cute? Like, are you pretending that you're pursuing the path? So I was like, oh my gosh. Well, here's the thing, you think that that would have been enough, but instead I was just like, I, I like, I turned inward. I was almost like so ashamed shamed that I was like, I just started like being like, I'm such an idiot. It's been a whole year. Why didn't I ask anybody for money? I'm so dumb. Like, I should have done this. And like, I was like, my boss wasted my time. I was wasting all this time. Like, you're an idiot, Catherine. Like, we've worked a lot on my mindset since. But I just like, instead of being like, oh, I can do this, I was just like, Catherine, you're such a fool.

You're such a fool.

Like, what have you been— you've been wasting all this time, you know? So then God bless Matt Damon. You did not see that transition coming. But God bless Matt Damon because this movie came out like years earlier, but somehow this was the first one I saw. Has anybody seen the movie called We Bought a Zoo? Has anybody seen that?

Type in zoo in the comments if you did.

Okay, I had not seen this movie, but somehow it just came up. I was with friends in college and it was just like what was playing, so I watched it. And in this movie, I want to show you the clip of it. You're going to love it. In this movie, Matt Damon is talking to his son. And his son is just in love with this girl that he grew up with. He's in love with her. And she just thinks they're best friends. And he's like, "I just like, I have to tell, I'm losing it. I have to tell her." And he's like, "I can't do it," and all these different things. And so, our dear Matt Damon, he gives some really amazing fatherly advice to his son. So, it's all about courage. So, I want you guys, you guys down to see, Matt Damon? You did not know you're watching Matt Damon, David. How awesome is that? Okay, if you're down to see the clip, will you put Matt in the comments? Matt, Matt, Matt, Matt. Okay, awesome. Video team, whenever you're ready, let's, let's play it.

What happened with you and Lily?

I don't know. I guess I didn't listen to something she told me or something.

I mean, I liked her.

It's like you embarrass yourself if you say something, you embarrass yourself if you don't.

You know, sometimes all you need is 20 seconds of insane courage. Just literally 20 seconds of just embarrassing bravery, and I promise I promise you, something great will come of it.

So I see this. There I am. My college friends, oh, my college friends, they see me. I'm like crying. They're like, what's wrong? I'm like, I gotta go have 20 seconds of insane courage. I've been screamed at today. Matt Damon's making me cry. Like, it's been crazy, right? So this is what I did. If we can get back to the slides. I'm gonna do it, I'm gonna do it, I'm gonna do it. And there was a woman who I knew needed help. I talked to her before and she would like ask for help. And I had— what's crazy is I already said that I would help her in some degree, but I hadn't like— we hadn't talked about the details, you know. And I was planning on just helping her for free. And I said, Catherine, be a capital W woman, like step up to the plate. And you guys, I just, I just did it. I literally remember being like, 20 seconds, 10 years, 20 seconds. And I was like, I'll just ask her for $500. I was like, Catherine, Adarian, you've been practicing this for a year. You know you're good at this. Like, go ask her for what you're worth. And so I was like, okay. So I literally was like, I'd love to help you with your funnel. I charged— it was like, it was a terrible sales tactic too. I literally sent her just like a DM. So McCall would have not been proud of that. But I just gotta do it. I just— I'd love to help you. I, I charge $5,000. And then do you want to know what happened, you guys? Time will only tell. Oh, okay. Actually, I'll tell you what happened. No, I'm going to wait. I'm going to wait. Is that okay? I want to wait because I actually want to ask before I tell you the end of the story, like, Russell, like, have you had a moment of like 20-second insane courage?

Yeah. Do you want me to tell mine right now?

Yeah, tell yours.

So I'll tell you my story. Again, everyone has this happen at different levels. It doesn't matter which level. If you're at the very beginning level, there's going to be fear that hits you. At a high level, there's fear that hits you. I told you guys earlier today about I had this vision for this thing I wanted to build, right? And, you know, When all said and done, I don't know what it's gonna end up, probably $30, $40 million to build this thing, right? I remember going to a bank like, I get a loan, I was paying back. I asked the bank, I'm like, I wanna build an event center, a library, a museum. It's gonna be insane. We're gonna have old books there and statues of Atlas holding the weight of the world on her shoulders and it's gonna be awesome. And the bank looked at me like, you're insane. I was like, I just need like $30 million and I can build it. Like, what? No, we'll give you $0. I'm like, they won't give me any? Like, no. And so every bank asked like, no. And I'm like, dang. So banks won't give it to me, so I had to figure out how to make this money myself. Right, now what would a normal person say? I can't afford that, and they would stop with the crazy dream, but the dream kept pulling me and pulling me. And so there was a time where I had also used 20 minutes, 20 seconds of insane courage, because I thought I figured out how to create an offer. So I created this offer, it was gonna be a million-dollar offer. I'm like, if I create a million-dollar offer, I just gotta get 30 people to give me a million dollars, and it'll be great. So like, when in the comfort of my home, before I'm in front of everybody, I'm like, this makes total sense. I put together this offer, I figure out it's gonna be amazing, and then I'm doing this event in Mexico with some of my top clients and students, like inner circle, there's 2 CCXs, they're like, all these people are there. I think we had a bunch of certified funnel builders, like it was like all my best people in one spot in Mexico, and I told my friend Eileen, if you guys know Eileen Wilder, I was like, Eileen, I'm gonna do a million-dollar pitch tomorrow, it's gonna be amazing. She's like, what, this is so insane. So we're so excited, and then that night I go to bed, and I'm like, I'm going to ask these people for $1 million. Like, this is insane. And I'm like, and I start getting scared. I get nervous. And then I can't sleep that whole night. Next morning I wake up, I'm sick to my stomach. And as we're getting closer and closer, I'm like, I'm not going to do this. Stupid. No. Like, ah, like just everything started coming back where I'm like, I'm not going to do it. I'm not going to do it. And finally I got a spot. I'm like, I'm not going to do it. I felt so calm and comfortable. Like, sweet. I'm not going to do it. No stress. This is going to be awesome. I'm sitting back and I'm sitting behind this little table and there's probably 10 minutes It's 15 minutes before I'm supposed to go up on stage and then I see Eileen walk past and she's like, are you doing the pitch right now? I was like, no, I decided not to. She's like, what? She's like, Russell, you told me you were gonna do it. Like, you tell us all the time that we have to go and do things we're uncomfortable and this is something for you that's uncomfortable? You need to do this. And I was like, I don't wanna do it anymore. Like, I'm scared. What if they say no and my dream is shattered and I can't build the thing and then it all falls apart and like the calling I feel like I have is not gonna happen and like, ah. And she said, Sits down and she's like, show me the offer. And I was like, ah, so this is a little pad of paper we sketched out. Here's the offer, here's what it looks like and everything. And she's like, Russell, go do it. And all of a sudden they're like, up next on stage is Russell Brunson. And I was like, huh. And so I jump, I don't have slides or anything. I jump up, I run around the thing, go back to the curtain, and I come out on stage. Ah, and even I'm walking on stage, I'm just like, I can't do it, I can't do it, I can't do it. And I walk out there, I look out there, I see Aileen smiling at me. I was like, if I don't do it, she's gonna mock me for the rest of my life. So the first time in my life ever, I created and pitched a million-dollar offer to my top-end people, and again, so scary, but I just did it. I took the leap of faith, did it, and when the dust was settled, everything went through, after the session was done, everyone broke to lunch, everything, I went back to see what it was, and guess how much money we raised, you guys? Am I allowed to say yet, or is it?

Yes.

$14 million.

Lunchtime.

Obviously, it's not everything, but $14 million is a lot of soup money. And you almost didn't do it. And I almost didn't do it. So awesome. But because I took 20 seconds of courage, and luckily I had a friend, Eileen, yelling at me, somebody yelling at you, someone pushing you, I took that courage and it changed everything. And now we're building this dream, this vision that's supposed to be true because I was willing to take a leap of faith and do 20 seconds of insane courage.

That's awesome. McCall, you got a story? I love that, Russell.

I love that too. My 20 seconds of insane courage actually involves both Catherine and Russell. So in 2020, Catherine gets asked to speak at Funnel Hacking Live. So Catherine had started her business, she was crushing it, and from what I understood, I'm gonna be honest, now I look back and I was like, was I a bad friend? I didn't fully understand that she had made a design course for like a website builder. I didn't get it, but I knew she was really, really excited about it, and we believe that you show up for people in their big moments in their lives. So at the time, I was teaching voice lessons and acting lessons to kids and performers, teaching them how to be on stage and kind of how to be more themselves. So Catherine gets asked to speak at Funnel Hacking Live. My husband and I know it's $1,000 a ticket, but we're like, we have to be there. So we decide to go and support her. And I'm not going to lie, I was expecting it to be like a conference room, but I knew she was buying a sparkly jacket and I was like, cool, What a vibe. We go to Funnel Hacking Live and I walk in and there's like fog and faces and like all this stuff. And we're let in a little bit early with friends and family. And I happen to sit next to this woman who's— I like to make friends. It's my favorite thing. So I'm like, tell me about you and tell me about your business and tell me about all the things. And she starts telling me about how she had this thing called a webinar that I didn't know what it was. And that she was really, really discouraged because she had just spent, you know, $25,000 with this agency to help her with her webinar. And she's like, nobody is buying in my webinar. And I was like, man, okay, what's a webinar? And she was like, well, I get on video, I talk to them, and then I sell something. I was like, oh man, you can't get anybody to buy? And she's like, no. And I was like, well, what do you think is happening? Dang it, that sucks. And she's like, well, you know, I'm really cool in person. And I was like, yeah, you are. And she's like, but I'm so awkward on video. She's like, I'm so awkward on video and I can't get them to buy. And in this moment I'm like, hmm, I've been teaching 12-year-olds how to not be awkward on stage for a while. I think maybe I could give her some tips. I think maybe I could help her. But at the same time I'm like, who am I? What am I gonna do? I'm like, let me coach you, lady, at this business conference that I know nothing about. So I decided to sit on my hands and I'm like, I'm not gonna say anything to her. And about 12 minutes later Funnel Hacking Live starts. The fog, everything happens, and this dude named Russell Brunson, he gets on stage for the very first speech, the very first day. He stands up and he says, "If you have something that's gonna change someone's life, it's your moral responsibility to give it to them." And I feel like I am struck by lightning. All of a sudden I'm like, he is speaking right to me, this is crazy. And I started thinking about this woman who had just spent her last $25,000 $50,000 to make this dream of hers come true. And I thought of all the things that I thought, wow, I think maybe I can help her. And I was like, okay. So before the break, I reach over to this woman and I go, I think I can help you. And she's like, Russell's speaking. And I'm like, cool, cool, cool. So the break comes and Russell, throughout his speech, told me you gotta do it for free, right? If you have something that's gonna change people's lives, it's your moral responsibility to give it to them. You gotta do the first one for free. So I said, okay. I went, I told the woman I would coach her, I would help her the most or the best I could. I would do it for free. I will do it for free. She agreed. I registered my domain name that night, charismahacking.com. I literally started my business the day one of Funnel Hacking Live. I spent all of Funnel Hacking Live learning how to do this business that I just created and how to serve this client that I just got that I had no idea how to serve her. And I want to show you what happened because of those 20 seconds of insane courage. So we are at the end of Funnel Hacking Live 2020.

We are snorting the Kool-Aid! This is big!

This is a lot!

I'm a funnel hacker.

We love Funnel Hacking Live! I'm very inspired.

I have all of my business plans. I have my frameworks. I am ready to go. This is officially day 1. Well, day something because I bought the domain and the Instagram handle and all of that a couple days ago, but officially day 1 of Prisma Hacking. I've been told to document this for my origin story. So I'm pumped, and, uh, see you on that stage next year. Like, it's hard.

Welcome to the stage, Nicole!

Okay, now I want to show you—

let's pause. Is she not the coolest girl you've ever met in your life? Listen, She literally came because she was like, I don't know, this girl's a nerd, but she's my sister-in-law, we'll go support her. Day 1, 12 minutes in, she's like, I'm doing this. One year later, she's on a stage that most people— like, I can't tell you how hard it is to get on that stage. And within a year, not only did Russell know who she was, she had a business big enough and qualified enough that Russell was like, you need to talk to my entire audience and including the people that pay me a quarter million dollars a year because they need to know what you have to say.

She's a nice meme.

Talk about 20 seconds of courage. Let's go.

I want to show you what happened in between though, because yes, I had 20 seconds of insane courage. I grabbed Brooke's arm and I'm like, I can help you, I promise, this is great. And then I get home and I have to actually build the business. So this 20 seconds of insane courage, you may have had 20 seconds of insane courage before, but I got to show You gotta have it again, right? You were able to see the beginning and the end because sometimes you gotta push through your 20 seconds of insane courage, right? You gotta have it, you gotta have it again, you gotta have it again. And I want to see the magical things that can happen. So you saw the beginning and the end of the story. I want to show you the middle of the story. I am Snail of Despair.

We're only not even all the way through value secret number 2, value ladder. I gotta build my value ladder, otherwise I can't get to secret number 3. What do I have of value? So many things, I think. I think, right? What's my product?

Am I a coach of coaches? What am I— how am I going to help people make money?

Not even Celine Dion could business. So, oh my gosh, I am so dramatic. I have never seen that. I love the air corn.

I was told to document my journey.

Document what's happening to you.

So I have to tell you, you have to move through the Snail of Despair to get to the stage.

I am a snail. You may be here. Yes, you may be in the Snail of Despair right now.

But guys, you have to move through the Snail of Despair to get to the stage. I want you to write, move through the snail, move through the snail, move through the snail, move through the snail. All right, Catherine, I want to hear what happened with the rest of yours.

All right, you guys, I wish I had a fun video. Mine's not Mine is just sad at this point because you want to know what happens? What happens for me is I message that girl and I'm like, hey, listen, I can do this. You want to know what happens? She ghosts me. That's what happens, you guys. I feel like I just mustered up every ounce of gumption I have ever had. I watch Matt Damon, I'm like, follow Matt to the end, right? I'm like, I can do this. I asked this woman, it's been 3 days. She has read the message and she has ghosted me. I feel like an idiot. And all of a sudden, my crazy brain starts telling me that not only has she not responded, no one will ever respond, and I will never be successful. And this dream that I have, I'm dumb for even thinking anything like that. And on and on and on, you guys. What is crazy is all of a sudden it's 11 o'clock at night. I'm like, I'm like, "Oh, I don't feel so good. My stomach kind of hurts." And then all of a sudden, it's 11:30 and it gets worse. And then it gets to be midnight and I think, "Something might be wrong with me." So I do the thing that every 25-year-old does. I call my mom at midnight. I'm like, "Mom, is this normal?" She's like, "Go to the hospital. Go to the hospital." My sister comes and picks me up. And this is me walking into the hospital. I can't even walk. I'm just walking into the hospital. And I'm like, I told you the other day, I just, I got admitted and I just kept thinking, I have no idea I'm gonna pay for this. And at first they were like, she have, you know, did her appendix burst? Like, what's going on? I'm just like, I can't have surgery. Like, oh my gosh, like, so stressful. Anyway, I get on morphine, great experience my first time. I've started to feel better, but I'm just in the hospital with this ulcer. And, and while I'm in the hospital, you guys, again, I'm thinking, how am I ever gonna pay for this? But then I think, I just, I have to attribute be this to God. Because all of a sudden, like, amidst the just so loud, crazy voice in my head, which was, you're dumb, you're a failure, I can't believe you even tried— I, I, like, I had this moment where I, I realized, like, this pain that you're experiencing right now is failure leaving your body. That's what's happening. Failure is leaving your body. Failure doesn't fit in you. Your bot fail, it doesn't match. You and failure, you don't match. Failure is leaving your body. You're done. You did your courage. What actually happened is not that you failed. What actually happened is you proved that you would try, and you try again, and you try again. And that started the process. And I wish it didn't include a hospital bill, but that started the process. Process of failure ripping itself from my body. I was not a failure. I was a woman of courage. That's what switched for me. And you want to know what's crazy? This sweet little girl, myself, would wait one more day. That girl responded and she said, yes, I'd love for you to build my funnel for $5,000. Where can I send you the money? But I believe that God needed me to understand that the— that my loud voice and this identity that I had chosen to accept of a failure was just actually inaccurate. It was a puzzle piece that didn't fit inside me. I am not a failure. I am not a being. I'm not a soul. I am not a creature that can accept that. It doesn't fit. It doesn't fit. And whenever you rip something from you or cut the fat or make something go away, it's always gonna hold on for dear life. Resistance will always try and get in the way. And so it's gonna hurt when it pulls away, and you might end up with an ulcer. You might end up with a hard conversation. Chances are you might cry sometime in the next little bit. Like, it's gonna be hard, but it is worth the pain to remove the falseness out of your body so you can live in integrity with who you actually are. So I hate that I got an ulcer, and it was the actual best thing that ever happened to me because it was a moment for me where I realized failure and Catherine do not exist in the same sentence. In fact, failure doesn't even fit me. It doesn't fit inside me. So when I run into roadblocks, which we still do, when something happens, it's— I'm not a failure. I'm not dumb. That doesn't even fit inside me. That's not even how I—

it can't.

It's impossible. I'm Catherine. I am this person who is capable of changing the world, right? Failure is not a part of me. So I booked the client, thank goodness. But here's what I think is so exciting. You might look and be like, well, Russell didn't, and then I did. I hope you might be looking at me a little bit less— me, you were a snail to spare, but I ended up in the hospital. You might be like, I don't know, this girl is crazy. But what I want to point out to you is that you're not crazy if you think like this. You're not crazy if you're like, I don't know if I can do this. You're not crazy if right now you're like, I'm gonna throw up, I think this is the right thing to do. You're not crazy if you tried before and fail, and yet you're like, I'm going to bet on myself again. You're not crazy because as a human being, you're not designed to fail. Failure doesn't fit in you either. If you think it does, you've just actually adopted the wrong mindset. Failure does not fit in you either. Okay. And I want to prove to you. So we— I just want you to show— I used to tell people, it's kind of like this thing where I'd be like, hey, just be brave, right? Not 20 seconds. I gave them a little bit a little bit longer, 12 minutes. I call it the 12-minute challenge. I'm like, just go see if you can get a client in 12 minutes. Just like, go see. Just turn your brain off, set your phone timer for 12 minutes and see what happens. Just ask for a client or call somebody up in your phone just for 12 minutes. Just turn your brain off and do the right things you're supposed to do. And so people would do it and I love this, right? Like, I just got off the first phone call of my 12-minute challenge. She turned, she had 20 seconds of courage to start the phone call. Within the 12 minutes, she booked her client, right? Like, I love this one. I did it. I completed the 12-minute challenge in about 35 minutes. Well, I accept because the first half the 12 minutes was easy, but then I was so nervous to actually send the message. That shows you drafted the message, right? A swimmer sends out— it took me a while to talk myself into it, but it's done now. And now to see what the response will be and to get the nerve to reach out to more clients. You're not crazy. You're not alone. All you've been lacking is courage. Failure does not fit inside of you. Okay. And then even this, right? Like this was a girl who it took a little bit longer than 12 minutes, but I got it done. Done, first paid website, all because they decided 20 minutes, 20 seconds of courage to start. They turned their brain off and they did the thing. They turned off the negative talk in their life and they did the thing that they actually wanted to do. So, um, so this is what I want you guys to do is, uh, is this, this is a little bit crazy. Is this right? Do you think we should do it?

I'm excited.

I don't know what you're going to say. Okay, great. Here's what I, here's what I want you guys to do. We're just going to take 20 seconds right now. Just take 20 seconds. You can do a little check, a little gut check with yourself. It's a 20-second moment of silence. And all I want you to do in those 20 seconds is decide, what's my next move? It can be anything. What's my next move? But be quiet and be brave. And in 20 seconds, I want you to be brave and figure that out. You guys down for the 20 seconds?

The 20 seconds of insane courage.

20 seconds. What is my next courageous move? Ready?

We have timers.

I got stopwatch.

Go!

20.

Okay, you want to know what's crazy? Is what's crazy about 20 seconds is that you actually knew probably in the first 2 what you're supposed to do. You actually— 20 seconds is more than enough time to do exactly the thing you need to do. You know what to do? Get the text. You know what to do? Make the call. You know what to do? Go to the website. You know what to do? Call. Like, you know what to do. 20 seconds is actually a or enough time to make the steps that you know that you need to do. So you might be lacking courage, but I hope what you're learning today is that it actually really, 20 seconds is so short. No, you just experienced it. 20 seconds of courage is all it takes to get you from where you are to where you wanna be.

So cool. I love it. All right, you guys, we keep on going. We got compass, cash, camouflage, courage, and next is commitment, okay? Making the commitment. You've probably heard this quote before. First time I heard this, I heard— I was at Tony Robbins' event and he was talking about changing our lives. And he told the story about, I think it was Normandy or something, and the, the soldiers are coming up and they, they looked at like this thing they have to do. And again, I could have the history story wrong, but the concept's the same, right? We need to conquer the island. And, um, the general was like, the only way to conquer the island is to burn the boats. It's like, what do you mean? Like, well, if you have this thing where like you can go back and you can jump back on the boats, you're gonna start going, going, but like you always end always in the back of your head like, I've got a way to get out of this. And so you try, try it, and then as soon as it gets a little hard, you're gonna bounce. I see this all the time when people get into business and funnel building, into doing something where it's like, I'm gonna commit all the way except for I'm gonna keep my boats back. Here's the worst case scenario, I can jump back out if I'm not gonna be successful. And they don't burn the boats, and so because of that, they can't capture the island. You can't be successful in something when you go halfway in or most of the way in. That's what people do when they dabble. They dabble here, they dabble there, and they never actually see success. The people who have success are those who burn the boats, okay? It's the reality. I think I told this story in VIP, but I'll tell it really quick. How many of you guys are Batman fans? You know the greatest movie of all time literally is The Dark Knight, but then that's part 2 of the Batman trilogy. But part 3, there's a story of Batman and Bane, right? It's not my favorite movie, but there's one scene that's insane, okay? So if you've seen it before, Bane goes and breaks Batman's back, right? And then throws him in this huge pit. He's down at the bottom of this pit, and and he's trying to figure out how do I, first off, heal my back magically in like 2 days. So he heals his back, but then he's like, I gotta get out of this pit. And there's this huge pit. You look at the top, at the very top, if you get out of it, then you're able to be free. And that's the only thing holding you in is like your ability to get out of it. And so Batman decides, I'm gonna try to figure out how to get out of this pit. So he goes and he starts climbing up the pit, climbs up the pit. He's got a rope around his waist and there's this one jump you have to make. He's gotta make this jump. So he goes and he jumps the very first time and he misses it, but luckily the rope catches him. Catches him, right? He's like, okay, I'll try it again tomorrow. So he tries it again and again and again, and after like months of him trying, he's like, there's no way I can do this. And then the old guy who's in jail with Batman looks at him, he's like, there's one person who actually jumped and made it. He's like, what was the secret? What did he do different? He said, uh, he jumped without the rope. He's like, if I jump without the rope and I miss, I die. He's like, yeah, but because you have a rope, you don't go all in because you've got a backup plan. You didn't burn the boats. You can't take the to the island. So Batman's like, all right, this time it's not like I hope I make this, it's like I will make this or I will die. So he takes the rope off, he climbs up, gets to the spot, he's got to make that jump. And this time though, he's not going to jump most of the way. He's like, my life depends on me jumping and catching this ledge. And so he runs and he jumps, and this time he catches the ledge and he gets up and he escapes, right? So many times we like We're gonna go mostly, and I'm pretty much gonna try. I'm gonna put forth some effort. It's like, no, that's not how you win. You win when you burn the boats, when you're not jumping with the rope, when you're going all in. Okay? Again, coming back to this quote, if you wanna take the island, you've gotta burn the boats. If you guys wanna do this, you have to commit. This is your future. This is your career. This is the path. If you wanna be successful, you've gotta dive into it. Okay? That's what committing is all about. Okay? So we've got compass, cash, camouflage, courage, commitment, and then the last thing is community, right? You're not doing this alone. And this is why it's gonna be different today than any other time in the past. This is not like a community like you log into a school group and they never message back, right? Like we joked about that on the promo videos for this. Like this is an actual community of people who actually care and want you to be successful. This morning when I got in, McCall and Catherine had an idea. They wanted to add a new bonus to this thing. In fact, you guys wanna talk about the bonus? 'Cause this was their idea. I think it's amazing and exciting, and I think it's gonna be another piece that's gonna help you guys, especially over this weekend.

100%. So after we came together and we were like, okay, it only takes 20 seconds of courage, we thought, what could we give our people that we feel like this is the thing that they've been missing, right? It's one of these 6 C's, is how could we make sure that they felt like their success was inevitable, right? A lot of times when we feel like we have to do something on our own, it gets really scary, right? Even where we're like, go watch the video and do the thing. You're like, oh, okay, but maybe the last time I tried to do this, I didn't even watch the first video of the course, right? We wanted to make sure that that didn't happen. So we decided to add something we're calling a courage call. Now what the courage call is, is it's happening tomorrow. Yeah, and there's this concept where when you get together with a group of people and you're all doing the same thing, you do the thing, right? And you can feel the community. What we want you guys to do with this courage call is you're gonna show up live to this call and you're gonna actually watch and complete one of the challenges together. Yeah, now the challenge that you guys haven't completed yet that comes right before HIIT by the of us, if you're going to actually do that call with people, is creating that custom funnel. You've recreated a funnel before, but you need to create a custom funnel.

That free sample.

That free sample that you're going to actually present on your Hit By A Bus call, right? We want you to be able to have that call before Monday, right? We want you to be able to make money by the weekend. And now we want you to make sure that you don't feel like you have to do it alone. So you guys are all going to show up, right? All you gotta do is put down your deposit and you're able to get this courage call tomorrow where you can actually kick off this Money by the Weekend together by creating this custom funnel, this free sample together so that you guys can succeed. Yeah, does that sound okay? Do you feel like it would make you more successful and you feel like your success would be inevitable if you could actually do it together? If you showed up on a Zoom and you said, I got no choice now, I got a bunch of friends doing the exact same thing with me.

Yeah.

If this made your success inevitable, I want you to write inevitable in the chat. Kinda hard to do that.

It's a hard one to spell, but do your best.

Do your best.

Certain, say certain in the chat. Does this make you more certain of your success? Right, 'cause we want you guys to feel certain. Because we are certain of your success, right? We feel, we believe in you. We believe in you, we just, we have certainty in the program. Right, we feel like this program is a spectacular place for you.

Can I tell you why, uh, why we want to put you in this room specifically, this, this, uh, this online room? Whenever, uh, I, I made, I made a rule for myself. So you saw how much I procrastinated. One of the steps along there was buy as many other online courses as I can before I go. So I have just this huge Google Sheet thing of like, this is the course, here's my login, here's my password. I mean like so many online courses that I've taken and most of them are not good. Most of them are not good. And the reason why they're not good is because they focus on information rather than results. Information rather than results, right? I'm like, I don't care, know this, just like let me do the thing you told me I'm gonna do. So when we joined forces and we trimmed the fat, right, I said, okay, how do we get them from here to their 1 comma club as quickly as possible? Then 1 comma club to bronze, bronze to silver, silver to gold, gold to diamond. But this is the exercise that I always put myself through. Through whenever I craft a new program, and it's what is the result that I want them to get? And so for this, I was thinking what's the first thing? And I was like, I want them to get their One Comic Club Award. Then this is the exercise that I put myself through. I say, okay, here's the game. It's you and my person going through the program. I'm sitting in a room with them. Here's the stipulations. You and them, you're not allowed to leave, you're not allowed to go to the bathroom, you're not allowed to eat, and you're not allowed to sleep. Until they get this. What are you gonna have them do? And let me tell you what, when all of a sudden I'm not allowed to eat, I'm not allowed to go to the bathroom, I'm not allowed to sleep, I'm not allowed to see my kids, I'm not allowed to talk to Buddy until whoever I'm sitting with in the chair gets their freaking lung home club, I'll tell you what, you cut out a lot of crap. Because it's like, you get this or we actually will eventually die. There's only so much time before we can go without food and water and sleep. So what do we gotta do? That's how the program was designed. So with this courage call, it's as close as I can get to putting you into the room.

Bring us all to Boise, we'll all hang out together.

Exactly, I wish you guys were there.

Just get it done.

But this courage call is as close as I can get to actually getting you into that room, getting you into that simulation where it's like, listen, we do this or we die. We burn the boats. What does this look like?, and so much, all it takes is having somebody to say, we're pushing the start button together. So what we'll do in this courage call is you'll literally go through the training in the course with everybody that joins, and then you'll do the challenge in the course with everybody that joins, and we'll have a timer for it. It should take you about this long, great, so you can see it, okay, I got 20 minutes to do this part, great, then we're gonna watch the next video, okay, I got 20, 30 minutes to do this part, great, I did this, and then if you have questions, you can go to the Facebook group and ask questions in the group and make sure, but what we wanna do to do is we want to start you on that path. I want to lock you in the room because it's already been created as if you were. And if I can just get your brain into that room and get you in the mindset to say, I'm having 20 seconds of courage, and each step Catherine's gonna tell me exactly what to do. If I can just sit— if I can just sit you down and get you to do it, then I feel confident in saying this time will be different. Yep. If I can get you in the room— that's how the whole program was designed. The only thing that's missing is you actually in the room This is as close as I can get us, and I want to have you in the room because I am certain that with all these things— can we put this slide back up— with all these things that Russell and us are giving you, this time can be different. The only thing lacking is you having the 20 seconds to start, the 20 seconds of courage to actually push go. And if you show up for that courage call tomorrow, the path starts. The game starts, and I can be there with you. Sound good? So we want to include this. Yep. Russell said— he said yes. We gotta get him in a room. We gotta get him in a room. But the only way that you can get access to this room is two things. Number one, you need to have your deposit in by tonight. If you plug it in tomorrow, you missed the room. This room— the call starts tomorrow, so if you don't get it in in before tonight, you just don't get the link. So this is for the people that right now you're looking at those C's and you're like, okay, I have the compass, I understand, I understand where this is going, I can figure out how to get the cash, great, I'll rake the leaves, I'll get the scholarship, great, I have the camouflage, nobody has to see me do this, I have the courage, I have the 20 seconds, I have the commitment, right? Like, I am all in, and now I have the community. Like, I get it, I see it, I might still be terrified, But I know that if I can just have those 20 seconds, if I can get in the room, then we're gonna play. So if you guys wanna be a part of this, if you want to be able to join the Courage Call tomorrow, to become a part of the Funnel Builder Certification Program, and to actually start tomorrow with us, make sure that you join the program with your deposit tonight before midnight.

Very cool. Someone asked, Nuril asked, those already joined, can we do this as well? Of course you can.

Oh yeah.

Of course, you'll be getting the email.

Even our Certified Partner Village members, been there for a long time. A lot of them are going to be coming, hanging out, being part of this as well. So, uh, so do not miss that. It'll be, it'll be awesome.

It's awesome, and it'll be great. And you'll get, again, you'll get an email with the link, but you gotta hit in before midnight tonight.

Yeah, very cool.