The One Comma Club Challenge: Day 4 of 5 - Accelerating Results With Leverage | #Marketing - Ep. 110

Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. What's up, funnel hackers? Welcome to day number 4. How are you all feeling today? How are you guys feeling, by the way, today?

Oh my gosh.

Me too. Electric. Afterward, it was like so fun. We're seeing everybody join, like the Facebook group's going crazy. I was like, this is amazing.

Every single name, every single name that came through.

We're losing our mind.

Let's go. And then all of a sudden you're like, we got to take a rest. We've been like riding this high for so long. It last— how long the rest last for? 7 minutes. And also we're like, what about this idea for tomorrow? This, this, let's do this. Oh, we got to go.

It's been fun.

So thanks for hanging out with us, guys. So fun.

So fun. Today is going to be a lot of fun. Uh, obviously we have a lot of energy, a lot of excitement. Um, we haven't slept in like a week. So sometimes some of the ideas coming out are getting a little crazy, but I think I think you guys are gonna love them because it's one of those things like I feel like they're losing their minds and I'm reaping all the benefits. So for you guys, you're reaping all the benefits and it's gonna be a lot of fun. So real quick, couple things to jump off. First off, welcome back to the challenge. So excited to have you guys here. I talked about this on day number 1 and I look at the world as a funnel and again, 8 billion people in the world, 6 billion on Facebook, 100 million saw this ad, all the way down, you know, 12,000 registered, you know, it gets smaller and smaller and people who make it to the end of the funnel are the ones who always have the most success, okay? Those of you guys who are here on day number 4, like you've beat 95% of the competition already 'cause you're still here, you're still participating, you're still in it, so congratulations. I'm proud of you guys for being here. And because of that, you've gone through stuff, you've built funnels, we've figured out how to sell stuff, we've done a bunch of things, you guys are all officially funnel hackers. So if you don't have your funnel hacking merch yet, you need to go get some so you can be matching all of us with our funnel hacking merch. But to kick this thing off, now that you guys are all officially indoctrinated funnel hackers, can we just one more time, if everyone could tap themselves on their chest and say, I am a funnel hacker.

I am a funnel hacker.

Yes. You wake up and that resets you back into state as you go in here. So having fun. So by the way, who here became a certified partner over the night? If that's you, type it all in. Type it all in. What's up, my certified partners? We're so pumped about having all you guys in here.

Can I welcome some of them? I have been. I'm in this group. I mean, I am loving it in there. I got to point out just some really cool people. Would that be all right? Yeah. Okay. So let me— can I get these slides? You guys got to see this. We had some amazing people join. I'm just going to scroll through. But the first thing that you do when you get inside the program is we ask you to literally sign a contract with yourself that says, Hey, I'm fully committed, I'm gonna do all the micro challenges, and we have you commit from here until bronze, and then once you're at bronze, we have you commit from bronze till silver, and silver to gold, and gold to diamond. So what you're about to see is all these people who have taken out, they've signed and they said, I'm not kidding, I'm gonna do this, I'm gonna do all the things. We signed the contract as well to say we're committed to help you get there, but I just, I wanna point through, look at all these people who not only purchased, but actually went, and I could've, we could've actually, based on the number of people that came in, had a lot more of these slides, but I just wanted to show you all these different people. You can see here on the right, this man from Slovakia joined, like people all over the world all over the world are joining, and again, the reason why people all over the world are joining is 'cause people all over the world have businesses. And so people need funnels everywhere. So I just wanna point out to show you just how amazing this is. Now inside of the group, there's a woman named Malia. She is not new, she's been here for a while, but she posted this, and I wanted to read this for anybody that's wondering, well, what's it like? What's the support like inside the community? Russell talked about this, like we've been around for 10 years, we're not kidding. Yes, ClickFunnels, yes, the support team, but this is the quality of actual certified partners in terms of mentorship, what you're gonna get inside here. So you see Malia, she literally posted this yesterday, last night, she goes, I just wanna give a warm welcome to all the new Funnel Builders and give some encouragement. When I got started in 2022, I was 27, I had literally $0 in my bank, no income, and I had a newborn 6-week daughter. It was incredibly challenging and I still did it even without me. So this is before we joined forces and all the micro challenges and everything like that. She goes, I'm now 30, I'm gold certified, I'm the sole provider for my family for now, and here we are again with another 6-week-old baby. I'm back from leave and ready to take my agency to the next level to diamond. I hope this encourages some of you. And so I know we talk about, oh, does this work for stay-at-home moms? Does this work for this, this? Like, I just wanna show you how real this is, how flexible this is, how you can play the game in whatever way that it suits you. And just to give you a taste of what's on the inside, okay? And then we already have people applying for their One Comma Club Award. So we're not kidding. We can't wait to send this to you in the mail. So as you get this, we'll give you more details about how you can apply for this, but especially inside the program, you can see the support that we'll give you to help you to achieve that too, okay? Now I don't know if you saw this, but This man right here, I didn't see it. So this guy's already in the program. He's been in for a while and he hasn't been at the event. And so also the internet's kind of freaking out, right? And so he wrote in the group yesterday, he goes, what just happened? And do you see the response? Russell just lost his mind. That's what happened. I am telling you what, it's been so fun to see all the new people come in and just like that generous gift of lifetime. People are freaking out. I think all of a sudden everybody's like, oh my gosh, they knew the support. They knew it was possible with the software, but now to have the capacity with the reseller accounts. Like, everybody is just thinking the game just changed. And we have the advantage and the edge that nobody else on any other software, any other thing has because of what you just unlocked yesterday. So it has been so, so, it's literally like a dopamine hit every time. I'm like, this is awesome. And these are all my friends. Like, it's so fun. Anyway, so we just like, like he said, the ideas are getting crazier and crazier. You don't even know. You thought yesterday was fun. Watch what's about to happen today. But anyway, we just want to say thanks for being here. Thanks for all you that already decided to join in. A lot more of you joined. We're excited to look forward to see all your contracts. But we're just getting started, guys. This is going to be great. So congratulations to everybody that joined, and we're going to have some fun today.

So excited. All right, I'm taking the slides back over. So first off, I want to, as you guys know, the title here is the One-Call Click Challenge is how to learn both AI and funnels so you can create your first $1,000 a week. So as you guys know, AI is That's the thing we haven't talked about much yet. But even with that, you guys knowing what's happening, what's going on, you guys have been fired up and excited. And the goal with funnels and AI is using AI to make things go faster, to speed up things so you can get to success even faster. So as you guys know, the 5-day challenge, day number 1, we introduced you to the new opportunity. Day number 2, we talked about how to actually do this. You guys had a chance to build funnels. You saw it, you learned the skillset. You kind of just had a chance to get your hands dirty inside of ClickFunnels. It was so much fun to see you guys building. Yesterday was about getting clients without closing, which we spent most time doing that, which was awesome. And then today is AI, the AI shortcut. How do you shortcut your success? How do you get there faster? Things like that. And then day number 5 obviously is building your empire, going from 1 comma club to 2 comma club and beyond, which is gonna be awesome. So today though, it's all about the AI shortcut and today's mission. This is McCall's job. What's today's mission, McCall?

Okay, we are so excited. We have decided to theme today. We've been scheming all night.

It's been insane. Literally. Literally all night.

And our theme today is we are calling it the race to the One Comma Club Award. Now, our entire goal and the question that we're gonna be answering the entire time today is how do we get you to your One Comma Club Award faster? Now, I want you guys to all remember, and I want you to put it in the chat, when Cathryn was going through yesterday of like, okay, how fast do you think you're gonna get your One Comma Club Award just based off of what you saw? I want you to put it in the chat. Yeah, I want you to just like give it a baseline today. And I wanna see—

In terms of days?

In terms of days, hours, whatever you are thinking, right? I want you to put your baseline today, right? Your baseline where you're like, okay, this is what I think is possible for me of how fast I could get my One Comma Club Award. Yeah, just put it in your brain and then put it in the chat. Okay, some people, we got 1 week, 5 days, 21 hours. I love it. 7 days, 5 days, 7 days by Monday. I love it. Now, as we go throughout today, we're going to keep asking you, how has your number changed, right? How fast do you think it's possible to get to get your One Comma Club Award, and all of our brains are just focused on decreasing that number. We're like, okay, how can we get you there faster? Now, I wanna show you something really fast because there's really only two ways for us to get you to your One Comma Club faster for us, right? For you, you need bravery and you need action. Yeah, if you are committed to putting the bravery and the action in, I want you to just write, I commit, in the chat. Yeah, because we actually can't do that for you. So technically there's a third thing here that we're gonna show you. Bravery in action that comes from you. Yeah, you commit. If you commit, then we are gonna give you these two things today.

Oh, you know what's so cool? People are like, I commit, I commit. You didn't even ask them to. I like the whole chat is like, I commit. I'm like, yeah, you do.

I love it.

I love it.

So there are two speed levers, and these two speed levers are gonna be the main things that we're gonna focus on today of how to increase or how to get you to your award faster. So there's time and there's price. Yeah. The first speed lever of how we get you to your One Comma Club Award faster is with time. If we can help you build funnels faster, you can get to your One Comma Club Award faster.

Yeah? Does that make sense?

If so, write duh in the chat.

Right?

If we can decrease the amount of time it takes you to build a funnel, obviously you'll get to your award faster.

And dare I say, free sample.

Yes. The time it takes you to build your free sample so that you can go and get hit by a bus and then survive the bus and make money, Right? It's like if you can do that faster, obviously you can get your reward faster. Yeah? So we say, okay, collectively, what could we do today so that I should possibly give you, what could we do today to help you build funnels faster and easier? Yeah, 'cause if it's easier, obviously you'll go faster. Yeah? Now, the second lever we have is price. Yeah? Now price, obviously we can get you to your reward faster if you can charge more per funnel. Yeah? 'Cause if you're charging less, it might take you 2 funnels to get there or 3 or whatever you decide to charge. Right. But if you charge more, you could get to your award faster. And honestly, you could get to all of the different awards throughout the certification program faster if we're able to help you charge more. Yeah, that makes sense. Just write money in the chat. This is money. Now, the way that we help you charge more is with 2 things. Yeah, we can increase the quality of the funnel. Or we can increase the value of your offer or the package that you're offering. Yeah, so I want us to break these two things down just a little bit. So Russell, I wanna actually turn to you because as far as quality of funnel, who builds the highest quality funnels in the world?

I would say that it's you.

Well, me and my team, I think are the greatest funnel builders who have ever walked this planet. But you know, I'm biased.

So, well, let me pause. He says he's biased, but he has literally, he's literally done a billion dollars And you were telling me this yesterday, how much money have you processed? How much money have people processed through ClickFunnels?

Oh, it's like, last time I checked, which was last Funnel Hacking Live, it was like $12 billion have been processed through ClickFunnels. Our clients have processed that much through ClickFunnels.

So not only have you done $1 billion through funnels, you've created a funnel software that's helped other people do $12 billion. So you're like, oh, I'm biased. I don't think you are. I think that the numbers speak for themselves.

100%. And right now, right, as you start out, right, why would a higher quality funnel increase the price?

Of it.

I know like that kind of feels obvious on the surface level, but I want to actually walk through like, okay, where did you start? How much did you start, or how much did you charge when you started? And then as the quality of the funnel got better, how did you charge more and why?

So obviously my situation is a little different because I haven't gone and done clients. I usually do partnerships and things like that. But, um, you know, very first, like when I was first learning this, this game plan and we were figuring it out and stuff, like when we would build a funnel, my goal is like if we can make 6 figures during a launch, right? Like that would, that would That was always the goal. Sometimes we hit it, sometimes we didn't, right? But as we got better and better, we started learning the nuances and what made it work and what made it work better. And eventually it's like, nowadays, for me, if we don't make at least $1 million during the launch of a funnel, it was a failure. That's the baseline. But we know, we've done it so many times, it's not guessing, we just know here's how you build a funnel that's gonna be able to be capable of this amount of sales, you know what I mean? So for me, it's like, you can charge more because the value, you just know how to do it better, right? Like, you're, uh, it's like getting a doctor who's like a brand new beginner versus someone who's been here for 20 years versus someone who's a specialist, right? And the specialist is going to make more money than the person who's a beginner because they're better at it. And they just get, you know, so for me, it's like, um, I could charge more or I get equity or things like that because the quality is good. I know ahead of time I can be very confident saying, hey, if we bolt this business on, I believe we can get Spotworth making an extra $1 million a month, uh, in your business. And then And then they'll pay way more than that because we have proof, we have case studies, stuff like that.

So like expertise, experience, like all of those things increase the quality. 'Cause like you said, like somebody who is a better doctor, a more experienced doctor can charge more. Yeah. So are you guys with me? Do you understand this? Like if we can increase the quality of the funnel that you're building, we can increase the price.

I love it.

Yeah, you with me? Say yes in the chat.

Yes.

Yep.

Cool.

Okay. The next thing, the next way that we can increase the price of your funnel, the amount you're charging is the value. Yeah, now what we mean by value of the package that you're actually offering people. So this is where it comes to the hit by a bus plan, right? So if we say, okay, if I get hit by a bus, you need to go redesign your funnel. That's one thing that you're offering these people. And so you can charge a certain amount, right, for just funnel design. Now, one of the ways that we can increase the value is we say, okay, well, instead of only funnel design, what if we also add, you know, copy? What if we also add, you know, us doing more things for you. I know we talked about Corbin yesterday, uh, where he does a whole bunch of different things to provide his clients, like as a retainer, right? He does their copy, maybe he does their ads, he does, you know, newsletters for him, he does this, he does so many different things. And the more things you do for somebody and the more things like you take over in their business, the higher you can charge, right? The more you can charge because the more valuable you are, because the more valuable you are, right? It makes you more money.

If somebody hired you as an employee, like how do you get hired as an employee? Oh, I'm your employee, I can do this one thing for you. Great, that's awesome. But if you can do 2 things for me, or you can do 3 things or 4 things, you're way more valuable, right? Especially if you don't have to pay 4 different people, I'm paying one person to do 4 times as much stuff. And so that's how you increase the value. It's like, man, I can do, I can solve more than one pain point for you. One pain point's worth one thing, 2 or 3's worth a lot more.

Love it.

Yep, I'm replacing all these different things. So the way that we're gonna do this today by pulling these levers is it's like Russell said, today is It is AI Day. So AI will be involved in helping you and helping us help you decrease the time, right, of make it faster for you to build funnels and increase the quality and value. Yeah, if you're with me, I want you to write yes in the chat.

Yes.

It's going to be amazing. So now, as we dive into AI Day, when it comes to AI, most people who think AI is not for them fall into one of these 3 categories. Because some of you are already sold on AI, right? If you are an AI person and you're like, okay, I love AI, you can write love in the chat. And if you're like, AI, ah, you can write ah in the chat. How do you spell ah?

A-J-J-J-J-J-J. If it's them, they know. They know. Yep.

Okay, we got some loves and we got some ahs. Okay, good. Right? So if you are one of the ah people, chances are you fall into one of these 3 categories. I want you to tell me which one sounds like you. So first we have non-techie Tara. Non-techie Tara is worried about building her AI skills. So she thinks, I'm not good with tech and I'm a slow learner. She sees AI and she's like, I don't know if I can do that, right? I absolutely can't. So if you are non-techie Tara, I want you to write Tara in the chat. Awesome. Okay, we got some Taras. Yeah. Now we have left behind Larry. He's worried about all the rapid changes happening. I think there is an AI update that comes out like every day, right? So maybe hour, maybe hour, maybe minute. Let's be honest, right? The world is changing so fast. So Left Behind Larry is worried about all the rapid changes happening, and he thinks to himself, AI is a huge opportunity, and I feel like everyone's taking advantage of it except for me. Right? You feel like the world is kind of leaving you behind. Yeah. If this is you, I want you to write Left Behind Larry. And I'm going to be honest, some people who love AI are still feeling like Left Behind Larry. They're like, I don't know how to use it well enough to keep up with the people who are crushing it with AI. Now, that might be you too. Next, we have Skeptical Sarah. She's confused why AI even matters. She thinks to herself, I don't really get the hype, right? I've used ChatGPT before and it's not very good, right? She's like, I'm trying to plug it in to, you know, fix my text messages and it puts all these weird punctuation marks and it's like, thank you for saying that, Father. And it's like, I'm talking to my dad. Why do you keep adjusting this, right? She puts things in and she can't get high quality stuff out and it's a little bit frustrating. Yeah. If you're skeptical, Sarah, I want you to write Sarah in the chat or you're seeing what other people are doing with AI and you're like, why are they better at this than I am?

Right?

Why do they get an A+ when I get like a C-? Yeah. Now all of these people, they think that AI isn't for them because they think that AI is too hard to learn, it's too time-consuming to keep up with, or it's got too much hype. Yeah. But the Terras and the Larrys and the Sarahs, The problem with all of these things is, or their way of thinking, is that the AI training that they have been given hasn't been connected specifically to a clear and simple and easy way to make money. Yeah, that's why AI is a little bit frustrating. So can we show you some clear, simple ways to use AI to make money?

Race to the one comma club. Speed it up.

Let's write speed it up in the chat.

I love it.

Speed it up. I love it. Okay, so we are going to start with this by handing it over to Adarian Wilson, the chief funnel nerd, funnel hacker in the world.

So now I'm going to show you guys how we use AI a little bit differently. As funnel hackers, it's not so much like we're using AI to figure out a recipe or figuring out, you know, asking questions about how to get to the grocery store, things I see a lot of people using AI in, you know, every single day. We're going to look at it a little bit differently. Okay. I had a chance to do a VIP session this morning with all our VIPs, and I had a chance to go a little bit deeper in here. In fact, all my VIPs, if you are here right now, type in VIP in the chat. I want some of the VIPs. They got a lot deeper dive on this. And so if I had an hour, I'd go really deep to you guys. But I want you to understand a couple of cool things because this is going to shortcut everything for you. And it's going to open up a really cool opportunity for you in about 10 minutes from now. So first thing to understand, this is how most people use AI, right? They go and and they go to ChatGPT or Claude or Matt, whatever one you're using, and they're like, hey, what's up, chat? Quick question for you. What's the directions to whatever? And it'll be like, and it gives you something out, right? And for most daily tasks, it's like, it's pretty smart, okay? But when you go and you're like, hey, ChatGPT, can you write me a really cool video sales letter? It's like, sure. And you're like, ah, is that good? Is it not good? I don't even know. But that's the kind of, it just gives you whatever it is, okay? Now we have to understand the way that AI is built and how it works, right? AI has the ability, and what it's done is basically goes out and scrapes everything on the internet for free, the good, the bad, the positive, the negative, like the crap, the garbage, and whatever it can find, and it brings it all back together, and then you ask it stuff and it spins that up and blurts out something, okay? But what AI doesn't do is it doesn't go behind paywalls. It doesn't go behind the scenes. Like there's stuff it does not have access to. It does not have access to my books, for example. Like those are behind a paywall. Like you can't get to that. It doesn't have access to my courses. It doesn't have access to tons of different things, right? And so when AI, by default, you ask it to do something, it's gonna give you the best it can do based on all the crap it got that's free, okay? And so you have to always look at it through that lens. That's why you'll go and say, hey, write me a video sales letter, write me a webinar, write me whatever, and it comes out and you're like, it kind of followed the structure, but there's no heart in it, there's no soul in it, it feels, bleh. Have you guys ever felt that before? If you've ever had something come out from AI and it felt bleh, type in, —bleh. Now we're talking.

Yeah. Now we're talking.

I'm curious how you guys are going to make bleh come out. Yep. Not yet.

Bleh.

Yeah. OK, anyway. But that's what happens, right? And so most people like me, I started using it. I'm like, AI sucks. I hate this thing. Every time it comes out, it's garbage. It doesn't sound like me. It doesn't feel like me. I don't like it. And so I stopped using it for a long, long time. And then I had a chance to go, and I spent some time with this company in our world. They do $1.5 billion a year. And what they're really good at, they're really good at VSLs. It stands for video sales letters. They're really, really good at it. And again, they do $1.5 billion a year. They crank out 5 or 6 new video sales letters every single month. And so when I was there, I found all the video sales letters. I started funnel hacking. I was like, look at this one and this one and this one. And they're so cool. I'm watching, they're like 2 hours long. And I was like, AI doesn't have access to these. They're videos. AI's not going in and transcribing anything. It's not free on the internet. It's in ads. They're not gonna pull that anyway, right? But for me as a funnel hacker, this is gold. So I just, I took, I found all these video sales letters. Same video, exact same video sales letters making these guys guys, um, $1.5 billion a year. I transcribed them all. I took all this, and then before I asked ChatGPT any questions, I went back and I created a brain. Okay, so I took all the transcripts. I'm like, here's 30 video sales letters that have collectively done $1.5 billion this year. I put it all into AI. I'm like, there it is. Now you have the gold. Now you have the secret sauce. I did the funnel hacking first. I found found the things, I brought them back to you. Now I go back into AI and I was like, hey AI, go look at everything I just gave you. That is what makes money. Now write me a video sales letter based on that. And guess what it does? It comes back with gold. Okay, I showed the VIP, uh, class earlier, uh, I showed them the video. So I wrote, uh, after that trip I came back and I wrote a 50-minute long video. So 50, 5-0. I told him it took me, it took about 4 or 5 hours for me to transcribe all of the the, the VSLs and put them into my brain. And then it took me 1 hour to write a 50-minute VSL. This is like an 80-page VSL, right? And as it's writing it, I'm watching, I'm like, this is good. Like, for me to write something like this, like, the copywriters work at Agora, I think they're like starting wage is like $250,000 a year up to like a million dollars a year for these copywriters. So like, I basically took their best stuff, plugged them into AI, and then AI learned it and then wrote this thing. It writes a 50-minute VSL, we produce it, we put it online, we start driving traffic to it, and in my world, whenever we create a funnel, the goal is like, can we spend $1 million a month profitably on this funnel? If so, we can scale it to the moon, right? That's like when you know you've got something. You put $1 million in, you make $1.5 million, make $2 million back out, that's winning. The level of the game we're playing, that VSL right now, we're spending $1 million a month profitably comfortably on it. Okay, it took me an hour to write with AI. You guys getting this? So that's the secret. AI in and of itself is kind of dumb. Okay, but if you as a funnel hacker will spend the time and the energy to go and get the context and plug it in, then it gets really, really smart.

Well, the crazy thing too is like if we talk about like speed and quality, right, kind of talking a little bit about the speed levers, uh, that we talked about before. If we talk about speed and quality, like you said, it would have It would have taken you 6 months to write the VSL without this. And it's like, okay, with the brain, you know, with, with, sorry, with AI before, you could have written a VSL in the same amount of time using AI, right? Where you're like, oh, I could do this in an hour instead of 6 months, but it would've been trash. Yeah. Right? I know you tried that. You were messaging me and you were like, literally trying to write this with AI and AI just can't figure it out. Yeah. Right? When all of a sudden you were like, okay, so if I want to keep the speed that AI could give me but increase the quality. You need a better brain. You need a better brain. Nice. Right? You got to have a better brain. And if you don't have a better brain, like, the speed actually doesn't matter because it's turning out crap. And then a lot of crap is not giving you stuff fast.

I love it.

It's giving you faster crap. Faster.

That's what we call diarrhea. That was not planned.

That is what we call diarrhea. That is the quote of the day. Crazy.

Type in diary in the chat. Just get—

no, too hard to spell.

All right, you guys all getting this? Um, okay, so I'm going to tell you another cool story. So, um, ever since then I've become mildly obsessed with this, cuz like I can become the greatest, even greater, like copywriter funnel, like in the world if I can just start doing this. And so, uh, the way I started is I, I created on my desktop, I made a folder, it was called like AI swipe files, and then I made a folder, it's VSL, so I took every transcript of all these VSLs and put them in a thing, and I was like, I want to do this for everything. So then I started doing it for webinars, and I started finding my own webinars, got them transcribed, I put them in this folder, and I started doing it for other ones, like all the other webinars I've done, 10 million, 50 million, 100 million, I got those transcribed and I put them in there, and then I started doing email sequences, like what are the highest converting email sequences of all time? Pulled them all out, and so I have this folder on my computer, and it has like, I don't know, I'm saying probably conservatively $10, $15, $20 million worth of swipe files from all the greatest ads, ads, emails, webinars, video sales letters, challenge videos, like everything. I literally, I was telling the VIP, like I'm transcribing every single day, probably 10, 15, 20 pieces of content marketing every single day to add to this brain of mine. And it was on my desktop initially, but then I was on a flight and I had my laptop and I didn't have access to my brain 'cause I wasn't there. I was like, how can I function without my, ah! So then I made a copy of there and I made a copy on my laptop. Then I started adding stuff to my laptop, that one, wasn't, I got so frustrated. So I built the software for myself and I started like putting it all in there. So no matter where I'm at in the world, I can have it. And then what's cool is then my team, I started training my team on it. I was like, hey, you guys wanna write, you need to write better. Like you're doing social captions, you're doing emails. Like, and so I gave them access to this thing. And so this has become this internal brain. And so McCall made, had seen me bragging about this during an internal team training where I was showing people and training my team on how to use this. And last night at 4:00 AM, she woke up up and she was like doing the McCall thing, ah, like freaking out. And then my phone started buzzing at 4:00 AM like, Russell, get up, wake up, what's happening? And I was like, oh no, like her house better be on fire or something, I am so tired. And so I'm listening to these messages and she's like, hey, what if we made this offer for certified people even better? I was like, that sounds great, what do you have? And she's like, you know, uh, that brain thing that you built? I'm like, yeah. She's like, What if you gave it to all of them? I was like, no.

I was there, I can attest. He literally did. That did happen. He was like, listen. This is accurate. I was like, this is my advantage over everybody.

This is how I'm winning.

I have to tell you, I have asked him for the brain so that I'm like, yeah, what if you gave it to somewhere where I could access it? I've asked him for this and he's like, we have to keep it with the internal team. So like when you're here with ClickFunnels, 'cause I don't live in Boise, he's like, when you're here you can use it.

I know, yeah.

No, he's trying to make everybody move to Boise. He's like, when you're here, you can use it. But have you ever heard how Christopher Nolan, who wrote "The Dark Knight," he has single scripts he goes around to people with? So he takes the actor, he brings them to a room and makes them read the single script 'cause he doesn't want it to leak. He doesn't want it to get out anywhere. So they literally have to go into Christopher Nolan's room to read his movies. And they are in the movie, right? It's like Batman, Christian Bale, has to go to this secret room to read the Batman script, right? So that it doesn't leak and it doesn't leave anywhere. So all of a sudden Russell was Christopher Nolan-ing me and he was like, listen, McCall, yes, like, I, we're friends. He's like, you can use this when you're in this building, right? You can use this when you're in this building because even my internal team, like they have to keep it in one location because it's so valuable, right? Because this brain, the cool thing is like with AI where it's got all the crap and stuff, it only has the good stuff. It only has the good stuff. So any question you ask, ask, it won't give you a bad thing. So I'm like, okay, 4 AM, I'm like, what if we gave them your brain? And Russell said no. Yes.

So yeah, pick it up.

So how did we convince you?

Um, yeah, well, it was, um, yeah, I was tired at 4 o'clock. By 5 AM they kept messaging me and talking to me, and I was like, oh man, if we did, we could potentially— could— but obviously I have to be careful. I'm always adding stuff. This is It's a growing library, it's not shrinking. Like it's every day we're adding more context and more ideas. We're also now starting to train it. It's like we transcribed every Harmon Brothers 3 to 5 minute video sales, like everyone, they charge customers half a million dollars to write one of these. So we transcribed all of those, added it to the brain, but then now we're turning into skills. So like turn all the Harmon Brothers videos, it turned into Claude's skills. Now there's a skill, it's called the Harmon Brothers. So like if I wanna write another Harmon Brothers, video. I just click a link, add the skill, and then I say write this thing, and it writes it like I'm a Harmon Brothers writer. Like, it's insane. It's the reason why we are producing so much stuff and getting so much stuff out, making so much money right now, and we're leaps and bounds amongst all our competitors is because of this thing. So I'm scared to share it, but, uh, they, they kind of went back and forth, said what if we did something where people had like signed an NDA, they like a non-disclosure, you can't share it, it's just for certified people. That way it's in the family, it's people, it's people who are using funnels in ClickFunnels to build other people's stuff. And so, yeah, so based on that caveat, we came back, I was like, well, I like you, but it doesn't fit on the stack slide, we're out of space, so we can't really do it, so unfortunately, I'm sorry. And I was like kind of complaining, and then the designer's like, well, what if we just like, what if we just moved it there? I was like, well, then that ruins the footer of the thing. I'm like, but that's kind of cool. I was like, what are we, I guess an internal thing, what are we gonna call it? And they said, what if we call it, what if we call it, oh wait, sorry, before we named it, they're like, what if we move like this? And I was like, okay, that looks pretty cool. You guys think that version looks pretty cool? So this is the new bonus that was invented by McCall at 4 o'clock in the morning, and by 5 o'clock she convinced me, about 10 minutes before we went live, we designed a logo for it, so now it's got a name. We are calling it the Funnel Hacker Brain. Having Russell Brunson's funnel hacking in your pocket. That way you don't spend spend the millions of dollars a year I'm spending funnel hacking every single funnel, every single ad, every single VSL, every single webinar, every single everything. You just have access to it for you and for your clients. How many guys would be interested in that? If so, I'm very scared. This is not something you'll get tomorrow because I gotta clean it up to make it so that other people can see it, but we will be doing a launch, a little event for all certified partners where you have to sign an NDA, and then after that we'll give you access and train you on how to use it, how to plug it into every area you're using. But this, um, I mean, realistically, I, I could sell this— like, we have a $250,000 a year mastermind and we don't give people access to this. So, um, I could sell this for— I, I think I could go to most of the, the gurus in our world and charge $250 grand and they would all in a heartbeat give it to me.

Can I, can I say one thing too? So McCall's messaging him, we're in hotel rooms next to each other, she's messaging me, wake up! I'm like, oh my God, okay, I wake up, I wake up. She tells me, I'm awake now, we're conspiring. How do we get this dude to say yes?

We bullied him into this.

We literally did. You're welcome. But I want to say something that pushed him over the edge in terms of saying yes, because again, she said yes. Literally, his top coaching people don't say yes. And one of the things I said, those— I said, Russell, though, you need to, you need to remember who these certified partners are. And again, we're in the program together, so I, I've helped build this program. Like, I'm with these people, I train these people. I was like, these two They just aren't marketers. They aren't just entrepreneurs. They aren't just even funnel builders. These are people who literally have spent hours and hours becoming experts, not only in your software, but in your marketing. Like, when you go through the certification program, his books become you. Like, you internalize them. Like, every single thing that you've done, like, you basically— we train you to become as close as we can mini Russells, right? You can go out into the world and change the world with funnels. And I said, these are people who have put in money investment, time investment, and who have chosen to become certified under your name and your company. Like, if you look at all your coaching groups, all the products you sold, all the mini communities you have, if there's one community that we should trust the very most, it's these people because they carry our name. Like, that is them. And then he And then he said, dang, right? I mean, that was it. And he said, okay. And so, like, that's the trust that we have in you guys coming into the certification program, where, again, because you buy into us, we buy into you. And so, like, I can't tell you what a big deal it is that we convinced— and maybe 5 AM had something to do with it. If it was noon, he'd be like, I'm out of bed.

My wife's like, go back to bed. Until I say yes. I'm tired.

They won't shut up, these girls. I'm like, sorry, you invited us here. So it's true, it's your fault. Anyway, so continue on.

I say what's cool about this too is it's always growing. This is something that's like we're pulling in the greatest marketing of all time, and I'm, I'm scouring the internet for it because I need it for myself, for what I'm doing. And so you guys will have access to it.

It's also the thing that I was thinking, if I can tell you what I was thinking in my brain that started this whole thing off, is, um, The first thing is obviously like, how can we collectively serve you more? And the second one was like, okay, like anybody, and you're gonna see this today with like all of our trainings and things, but we were like, anybody who hasn't joined us in the certification program yet, like Russell has this vision of how do we take all of these people off the market, right? Like how do we truly push them over the edge to say, I'm not just like a funnel builder, I'm a funnel hacker, right? This is the identity, right? You are a funnel hacker, how can we take you off the market?— if we made them, you know, these Russell people who have your brain, would it push them over the edge? I want you guys to just tell me in the chat, like, if yesterday you were even like, oh man, like, does it feel like it's pushing you over the edge, right? Where if you have access to Russell's brain, how much more can you accomplish?

And respectfully, Russell's brain plus Russell's friends' brains, right? It's not just Russell, for real. Russell and Friends. Yeah, it's a super brain.

The crazy thing is, like, I mean this with all respect, all due respect, it's actually better than Russell's brain in real time because Russell uses it to make his brain even better, right? It's all of your best stuff, right? It's your best stuff that, you know, sometimes how you're like, ah, I had this really amazing thing 3 years ago, what exactly did I say, right? You have now compiled, which is why the file is so important, right? Because like your top coaching clients, the reason why like they pay for access to you, absolutely, but they don't have unlimited access to all the stuff, all the stuff and all the best stuff, you know what I mean?

Stuff I forgot about this year. Yeah, for real.

So yeah, we convinced them.

Yeah, back to you. Merry Christmas. I will come to my senses soon and this will not be a forever bonus. This is the today bonus. So you guys, like we said here, you get access to to the Funnel Hacker Brain. This will be a couple weeks for me to get cleaned up and finalized and in a spot where you can use it. But you'll love the software, it's insane. You log in there, you grab stuff. We're connected to AI as well, so you can go in cloud or whatever and just be like, hey, go in the brain and grab this, and it'll go and find stuff, pull back. But again, we're gonna make you sign an NDA. So that's kind of the game plan. For our current certified people from the past, people that joined yesterday, you guys will get this. It's a guarantee for all you guys. For those of you guys who haven't signed up yet, what we're gonna do is we're gonna actually I think like a 10-minute break because when we come back, Todd Dickerson, my co-founder of ClickFunnels, the genius behind everything, is gonna be here. We're actually gonna show you guys the new AI features inside of ClickFunnels that'll speed up your time. We're gonna show you guys a really cool AI tool that'll give you the ability to increase your value and charge more and a whole bunch of other things. So we're just getting started today, but I wanna give us a 10-minute break so we can reset. But also gives you guys a chance who haven't signed up yet, who have been sitting on the fence, if this Funnel Hacker Brain AI AI didn't push you over, I don't know what's going to, but we got 4 or 5 more things that are still unlocking, so we're gonna keep on trying, but we want you guys in this program, we need you in this program, we know that you need to be in the program, and so we're doing everything possible to get you here so that we can serve you, we can change your life, and then also by doing that, you can change lives of the customers and the clients that you're serving, which comes back to the core mission of ClickFunnels from day number 1. So that is it. So with that said, you guys, we're gonna take a 10-minute break, we'll be back in 10 minutes, Todd Dickerson will be here, we're gonna go deep into AI stuff, and it's gonna blow your mind. Oh yeah, the link, if you— it's right there on the screen. Looks like onecomclub.com/go. Everyone type in the chat onecomclub.com/go. If you signed up already and you're in there, let everybody else know, like, you signed up. Join us with this. Like, let's get everybody as a community together in here so we can, you know, when this challenge is over, we can all keep working together over the next weeks, months, years, and beyond. So thank you guys. Take a 10-minute break and we'll be back with Todd Dickerson. When we come on back, ready, set, go. Hey, what's up everybody? Welcome back. So excited to have you guys here as we start diving deeper into the rest of AI Day. I'm excited because the person I'm about to introduce you guys to doesn't— he's not always on the trainings, live events, all sorts of stuff. He's usually back home. He lives in Atlanta and he's usually back there coding ClickFunnels. I've had a chance to meet him the very first time. How long ago has it been now? Man, 14 years. 14 years ago we met doing a side we did a project together, we became friends, and then eventually became business partners. He is the one who behind the scenes literally coded the entire ClickFunnels by himself, the original ClickFunnels. And we had another partner named Dylan who did the editor, but Todd did the whole entire backend. One of the smartest people I've ever met, one of the coolest people I've ever met. He's been the best business partner and one of my closest friends. And so, he's also responsible for Click— like what he's built for you guys to be able to do this opportunity is because of the hard work and sacrifice and effort he put in. So with that said, let's put our hands together for Todd Dickerson. Let's go Todd! What's up? This is Todd.

Todd, thanks for coming in. Yeah, thank you for having me. This is exciting. It almost felt— it's like, how could we do an AI challenge without you? Yeah, absolutely.

When I heard y'all were doing an AI challenge, that's what you're saying.

You're saying, absolutely, how are you guys doing an AI challenge? Like, why am I not running this show?

You know, like, some of us dabble in AI. We do little versus. Todd's like, yeah, I coded like 400 different things last night in AI. Like, he's on the front edge of every—

yeah. And he's like, and I don't know, casually did 17 other things too, so no problem. Okay, well guys, I'm so excited because I'm about to pick your brain. I've been looking forward to this so much for certified partners, just to let you know more at what's at our hands. So can I get these slides up here? Would that be okay? You guys, so what McCall and I, we convinced Russell, then we, then we went to our next victim. Okay. We went to our next victim with Todd and we said, what can we do next? Okay. Because our whole purpose is this race to the one common cloud How quickly can we get you to this One Comma Club? And yes, the money is exciting, but we're talking about this. The faster we can help you to make money for this One Comma Club— you even talked about this with your $20, right? That first one. Once you, once you have, you believe and you can look at something like, I can do it, the world changes for you. So we want to break down these false beliefs. Maybe I can't do this as quickly as possible. So that's what we're going to play today, you guys. So again, you get access when you join the certification program. To Brother Brunson's brain plus all of his other friends, okay? It's gonna be so fun. It's gonna be amazing. But again, we wanna talk about how that brain gets you faster to your One Comma Club Award. It's just gonna increase your quality. It's like Russell's with you helping you build, but what we wanna ask Todd's help for now is how can we increase that or decrease the time? So Russell's brain is gonna help us make sure our funnels work. Work better, they have more quality, they have more better stuff coming to the brain so we get to use all your experience. But dang, I mean, when we look at a funnel, you guys, it's like, okay, we have the funnel here, we have all the words on the funnel, we're building it out, Russell's brain can give us strategy, but at the end of the day, it's still us clicking the buttons. You guys were with me 2 days ago, right? When we were doing that, click this button here, do this here, do this. And so when we're like, okay, that's great, like, we gotta build the words, we gotta actually build it, like, we're grateful for the brain that can help us, but how can we actually get this done faster? And that's when we said, we know a guy. I think we know a guy that could help us with this. So Todd, you've been cooking up something pretty exciting, all about how to decrease the time that it takes to build funnels. Could you? Absolutely. Will you tell us please? Okay, yes, yes.

Absolutely, so we've been working on this stuff behind the scenes for a while now, trying to figure out how we can make it faster to build funnels, easier to build funnels, bringing in the best knowledge and content and stuff, which of course the Brain unlocks even more than ever. God bless the Brain. I'm super excited about. Um, but basically what we wanted to do, or what I wanted to do, is to bring, uh, the ClickFunnels AI as it is today to your Funnel Builder community, to the certified consultants, uh, with early access to everything, right? So all the features that we're testing, we're using in real time. We're calling it ClickFunnels AI Labs. So we get to give it to you guys before anyone else.

Okay, so can I— I'm, I'm going to be nosy. I see you have a computer hooked up here. I do, I got a computer hooked up. Show me! If you guys wanna see this, you need to go crazy and say show us, show us, I need to see as many show us as possible. And maybe, just maybe, just maybe he'll show us. But yeah, I think as somebody who, as they're getting this set up, as somebody who, I mean I was around just after I started. So I started 2015, right? And I discovered ClickFunnels 2016. So I was not the very, very beginning, but I'm pretty close. So I literally have been on the ground I've been on the software for 10 years. Yeah. So I've watched the updates happen. I've done all of this. And every single year, even before AI, I was like, oh, that's so much easier. Oh, that's so much easier. Oh, that's so much easier. And now that AI is here, it's like, oh my gosh, this is just like so fun to play. And so I personally feel so excited as someone who has played the manual game, right? Which you're even saying, don't talk about manual. I coded for my whole life, right? But like for me, right, the manual game. I've been playing the click this here, do this here, and I've been teaching that as well. And so I just like, my brain is just like so, so, so excited to learn what's possible. So, um, yeah, so you guys ready to see this? Yeah, yeah, if you're ready, put ready in the chat, um, because I'm excited to see, uh, what, what rest you can give my little fingers. Yes, that sound okay? Okay, this is going to be great.

We're going to get ready.

Lots of readies. Okay, woohoo! Okay, I think your screen's up. Can you guys see a screen? Awesome. Okay, So tell us, give us context.

What are we looking at right now? Yeah, definitely. So like going in on this, we basically wanted to make it easier to get started, bring up, bring in and build an initial prototype of your funnel just right out the gate. So there's a couple different modes that we're putting in front of people right now. We have research mode. Cool. And quick mode. So in research mode, you'd be able to put something in about your business and it's gonna go out and it's gonna do deep research on your industry, on your market, on the probably the ideal avatar. And we're training this thing in real time based on our data.

Based on, are you saying it's funnel hacking for them?

It's funnel hacking for them. Oh, in real time, getting, uh, aesthetic and design aspects that you've been talking about from competitors in the industry, bringing in those best practices for you right out the gate. So cool. So give me, give me something to run with. Like, let's just build, uh, some type of product. What kind of business?

We, we have been taught, like, a, a running example has been, uh, a woman who is a fitness instructor who is trying to sell an app. Do you think you could help us with?

I'm a fitness instructor trying to sell my fitness habit tracker to my community of women.

And for those of you that don't know, he just voice spoke to his computer.

That's what just happened. Yeah, I got tired of typing all this stuff.

Okay, I love it.

I don't even type anymore.

It's so funny. I have tools. Okay, so read it again.

What did you put in there? So I put, I'm a fitness instructor trying to sell my fitness habit tracker to my community of women. Awesome.

Okay, now you teach me. Do we need to put in something more than that?

You can, uh, the more context you give, have you got, as you guys have been talking about, the more context you give, the better results you're gonna ultimately get when you're building these things. Great. Uh, and especially if you, if you have all the research you've already done, let's say you've gone to the brain, you've researched it all, you've pulled it out, you've got your prompts, you've got your ideas, you just switch over to quick mode instead. Okay. Drop all that context in there. Okay. And it'll have everything that you've been researching.

That's awesome.

All the copy, all the details about your business right out the gate. Okay. But for someone who's just experimenting with it or like, yeah, let's just play.

Maybe you're like, I don't know anything about this. This is literally all I know. And this might be helpful too for those of you that you got responses on your Facebook page, right? Like people were trying to— I want to— or I want one. And you wrote back, okay, you're trying to get more leads, you're trying to get more sales, or you're trying to get more appointments. And let's say somebody wrote back and say, I'm a fitness instructor, I'm trying to sell my app. So I guess sales, dot, dot, dot.

So this is all we know.

This is all you know. So let's let's see what's possible, uh, with the AI and kind of what we can play with here.

And it looks like we're overloading it already on the servers, apparently. So let me just— let's just reload it here for it. But the live demo— yeah, I know, live demo. Hey, it's a live demo, right? Um, so if we don't get the research initially, we can also just jump in and do the quick mode and go into it. But I'm going to run it again and see if it pulls it in this time.

Awesome. Someone's asking you to do this, like, what platform is this?

This is inside of ClickFunnels. And again, this is Labs access for you guys. This is literally no one has used this besides our internal.

So let me, I'm going to, okay, so let me explain what that means while this is running. So because you can see, you could read it right here. AI is analyzing competitors, trends, and successful patterns. We're saying thank you so much for doing our job for us. So what he just said, again, this is called AI Labs. So if you're just a regular Joe Schmo on the street, you went to clickfunnels.com, you signed up for a trial, and you have ClickFunnels, when they go into this, they're not going to see this.

No one else is going to see this. You guys get access to this before everyone else.

So what will happen is when you become a certified partner, certain things are, certain special things are going to happen to your ClickFunnels account. Not only are you going to get ClickFunnels, but depending on when you joined, you'll get those 25 reseller accounts or those 50, right? So you'll get that special, special reseller account. And then when you join, you're telling me that we'll also add in this AI feature.

Yeah, and as we're building new AI features, certified partners get access to it before everyone else. Okay, so this is just today. Okay, imagine where we're going to be in 3 months from now, 6 months from now, 9 months from now.

Okay, I really, I really love that this is doing research for me.

So it did some initial research, and I can kind of pull up here if I want to and dig into the research. It talks all about the habit tracker industry, how it relates to women, personalization, like important things to know, kind of the target avatar, 25 to 45-year age, urban professionals and busy moms. Like, awesome.

So it's done all this research, great things you can give your client during the Hit by the Bus webinar.

When you're going, when you're going through your free sample and showing the effort that you put into it, here's your effort. I love it. Okay.

Yep. You've got all of it, right? And it's like, here's some other industry-related products like Palm and Strava and Peloton. Honestly, I don't have to worry about too much of this though, cuz AI's already done it for me. Okay. Now it comes up to like funnel types and these kind of things we can adjust, right? Cuz it depends on what you're actually gonna build for the offer and what, how you're, how you're pushing it through. But kind of gives you the opportunity to adjust. Just these things that it researched. Okay, so wait, hold on.

You got it. You got to remember, yeah, I'm not a coder. I'm a manual girl. So will you click back for me? Like, I need you to, like, I want you to pretend like I'm in first grade because that's my tech brain. For those on— okay, so it says research complete. I see that little check mark. Yeah. Okay, now what you just said— now there's different things: market insights, customer avatar, funnel type, design inspiration. So what you're seeing here with those, that's what it just pulled up for me. Yes, that's all the research. If I click— so right there's market research. Could you click on the other ones, like design inspiration? Inspiration. Okay, so this is what they're saying, look for this. Okay, so remember we talked about different ways, like go find your competitors, different things like this. Awesome. Okay, so that's what we're seeing here. It's pulled up all of that. Okay, make it—

Control+Z— make it a little bigger.

Oh yep, let's see. We can zoom in a little bit for you guys.

Oh, there we go. Little bit.

Yeah, maybe.

Okay, okay, awesome. Now could you push the X for me? Yeah. Okay, so after it does this initial research, I can talk about like, okay, And where it says funnel type, talk to me about that right there.

So funnel types is giving you ideas for different types of offers you could make.

So it's suggesting how to sell the offer for selling that.

It's saying, how about we let people opt in and then do a webinar selling them on the habit tracker? So, and this is where we're actually training it more on Russell's brain specifically for the real strategies that you're doing, because it's not hooked up to the brain yet completely, right? So these are more generic ideas from the industry. So you could be like, well, Russell says I should actually probably sell like this.

Yeah, we go to the brain ask the brain and then put the brain here. Okay, very cool. Okay, click the X for me. Okay, so now, so we can click on all these, and then where, where I made you go back, you'd push on continue.

Okay, now continue.

Now, okay, now what are we looking at here?

So now this is just a brief sum summary of what you saw on the other page, right? So it's saying, okay, who is my ideal customer? We figured out this is who they— we think they are. This is their goal. These are some of the pain points.

I'm guessing if it's wrong, you can change it, or you can add something, things like that.

Yep, you just click to edit, and you can literally just change it and real time, anything that you—

because what this is doing is now this is, this is gathering information for its reduced to time, hopefully build us a funnel situation.

Exactly. The more context you build early on, as Russell was saying, the better your results are going to get from AI. So this is just spending a little bit of time ahead of time just dumping in as much context as possible.

And could I just do a quick interjection? Imagine you're doing the if I got hit by a bus plan. It— you will be shocked. You will be shocked how many people don't know these answers about their business. Could you agree to that? Russell has people in his $25,000, $50,000, $250,000 programs and he asks these questions and they're like, I don't know, I don't know, I'm not really sure. You're like, what do you mean you're not sure, right? So imagine when you're doing the hit by the bus plan, you're like, I've done extensive research and I've learned a lot about your target avatar, what this is, what this is, and you start to do it and oftentimes they'll be like, wow, you know your business, my business better than me. I can't tell you how many times people have said that because a lot of times A lot of times people just kind of, they're like, I'm just gonna sell stuff and they just, I don't know, they just try. They haven't taken the time or they don't have the skills like you do with SWIPES to even know what to look for. And so for you going to them, I think you'll be surprised how many people say, you know my business better than me and how amazing that we have this tool. Yeah. Okay. So back to you. So we're looking at this, it shows us our ideal customer. Okay, then where do we go next?

What happens next? Yeah, absolutely. So it talks about their objections and stuff here too. So all this is gonna get incorporated basically when we do some copywriting here. So cool. It obviously suggested we were gonna do a webinar, so I'm just gonna leave it like that for now, but you can adjust and be like, actually, I don't wanna do a webinar.

Oh my gosh, okay, so pause.

Yeah. That's cool.

Talk. That's what I'm talking about. Russell hasn't even seen this.

So you're telling me, so for everybody that went back to their Facebook and said, do you need more leads, more sales, or appointments? So if they said leads, we would click opt-in. If they said sales, we'd pick sales, right? Right there. If they picked application, you'd pick application, or they've had appointments, you'd do that. Yep. Dang. Okay. And this bridge funnel, this video series webinar, you'll learn all about those and when to use them inside Certification Program. But I just want to give you guys context for like where we are in the thing of this. Okay.

This is almost too easy, right? Little too easy.

So, okay. But we do know, we do know, right, that our friend, she wants sales. Yeah. So let's— can we click sales? Yeah, we can do that. Is that— even though it's against the recommended?

Yeah, absolutely. Absolutely. Okay. We can adjust it to anything we want here. And you know more about your business. And if we had put more context in early on, one, that's where this is going to really be able to make—

okay, awesome, awesome.

Okay, cool. So we're gonna just gonna press generate, and what this is doing is this is just design inspiration. Okay, so it's like we looked up those competitors, right? Strava was one of them, Calm's one of them, Peloton. And this kind of gives you like in real time—

it went out and just kind of— so these are random design inspirations? No, these are other winning apps from your industry specifically. Yes, yes. Okay, very, very, very cool.

Okay. Awesome. Yeah, so I can come in here and I can kind of be like, ah, you know what, maybe calm is, is appropriate for my industry.

Well, and maybe if I can pause, right? If you guys are like, oh, I'm not quite sure which one I could— I should do, right? You guys know how to find what the winning pattern is in terms of colors. What do you do? You go out and find— they already gave you 6 examples, right? Go out and see, is there common colors amongst all of these? And it's like, oh, you want to know what it looks like? Even if you can even see here, right, there's a lot more blues and purples than there is that orange, right? So you're like, okay, well maybe I'm going to start as this is my base design and I can go from there and tweak. So if you're like, I don't know which one to pick, you do know which one to pick because you have swipes, right? And we're finding the winning pattern. So this would be the winning pattern amongst paint, right? Absolutely.

Cool.

Absolutely. So yeah, so, uh, maybe we'll pick, I don't know, Peloton, or— does that sound good? Yeah, absolutely. You guys feel good with Peloton? Peloton sound good? Okay. Hey, let's pause. Are you guys freaking out? If you're freaking out, put Go Todd in the chat. Good talk. This is amazing. This is amazing. Good talk. Good talk.

I feel like people are gonna ask them, what software is this? What software is this? It's ClickFunnels. This is inside of ClickFunnels.

This is ClickFunnels.

This is ClickFunnels, which when you put on this certification program, you get for free for life. Yeah. Yes.

This is all, yeah, this is like the AI stuff we're talking about. Like yesterday or day 2, we talked about manually building stuff, which is still great skill set to know and understand, but this gives you the ability to start doing it faster. That's like someone said, How's this gonna be my one column club faster? You can do 20 of these for your clients now in 5 minutes versus having to, you know, manually build 20 of them.

So yeah, for those of you that got 12 responses, think how quickly it is that you're gonna be able to build those one-page 12 free samples with this software. Absolutely. Okay, awesome. Okay.

And there's, you don't, you don't have to stress out here either. If you decide you wanna change it to look like Calm later on, we can do that with AI too. Love it.

So we'll see that in a second. Okay. So we're not, we're not locked in.

We're not locked in. Okay. Absolutely, so you don't have to worry about that too much. So we're gonna just click Generate Funnel and see how it goes. Awesome. So we're jumping into, this is the ClickFunnels Funnel Builder, which—

This should look familiar, right? 'Cause they played, oh wait, what's happening? Ah!

It looks a little bit different than it did yesterday or the other day when you were demoing because there is a completely new funnel builder. It is building the funnel, you guys. Time to market, less clicks. Sales page, checkout page, thank you page.

Yeah, so this is what you guys are seeing. Remember how on Tuesday I said ClickFunnels this button, it will create a new page. What it's doing, it created a sales page and then an order form page and a thank you page. So right here on the left-hand side, tell me what's happening where it says Jen. What's going on?

Because we gave it all that context, it just went and started building, right? So it's building a sales page, it's building a thank you page, it's doing a checkout page right now. It's analyzing requirements, figuring out the structure of the page that it's going to do. It's coming up with the design aesthetics that we were talking about, and it's starting to build the loads in real time.

Guys, I knew calling our smart friends was a good idea. I knew that. Thanks for letting us bully you guys. This is awesome. Okay, so this is building, this is doing that. Now walk me through, because for, like, when we did this page the other day, we did a very— we didn't even do a sales page. A sales page is a little bit more intensive in terms of, like, writing you want to put in, because you want to make sure you're kind of convincing people, which the brain will help with that. But even for our simple page the other day, we only built one page and it took probably about 30 minutes. But for a sales page, even for me, right, and I've been building funnels for a long time, and Russ, I'd be interested to know, like a sales page for me, if I really wanna make sure I get it right in terms of like writing the right words and having everything, I want anywhere from like 1 to 4 to 5 hours, like a whole day to build it out. So I can see it's generating, like give me an idea, oh, it's already 1 hour, 3 seconds done.

Yeah, the checkout page is already done.

So like how long should we expect to, am I in the 1 to 3 hours phase?

No, you're in the 1 to 3 minutes phase. Minutes phase.

That is feeling good to me. That is feeling like something I want to be a part of. Okay. Okay. And here's what's fun. Again, if I can give context, this is so fun because I have my smart brain friend here and my smart coder friend here. My genius is I can find patterns. Like, that is my genius. I think that's why I've been able to make money. That's why I've been able to be successful, is because I find smart people like you and I'm What are they doing? And can I model that? And can I make a framework so it's repeatable? Right. And so as I'm looking through this, I'm like, dang, like the thing that's so fun about this, about AI, is when I'm thinking about all the frameworks that I've made or all like your Dotcom Secrets books, right? It's like, oh, this AI isn't breaking anything. Like frameworks are true. SWIPES is true. We are just taking— we're expanding our ability to increase the quality so that our research is way better and we're decreasing the time to actually fulfill on this. Absolutely. Oh my God. And you know, we talked about Malia at the beginning. Did you see her? She has, she had a baby and she just had a 6-week-old. She's like, okay, I'm ready to go. I'm gonna come off of leave. I'm ready to go. How much is this gonna help Malia? Like, I'm not kidding you. And, and for those of you being like, oh, where am I gonna find clients? What do you do? If this takes, you know, 1 to 3 minutes, if this takes 20 minutes, it was cool about it too.

It's also it's— you see, it says generating images, like it's building images, it's creating the funnel, like it's doing custom stuff. Like, and you'll probably see the first version might not be perfect, but you just see you be able to edit along. But it's, it's crazy. Yeah.

And just to be like, you want to know what, like Mondays, Mondays, Mondays is a day where I just know I'm going to, I'm going to create like 10 free samples every Monday. I'm just going to— and it's like, okay, all I need to know is one sentence about their business that I typed in. Generate 10 free samples and then use your hit by the bus plan. And there you go. There's your clients for however long you want, right? If you want one client for a week or whatever and you're like, okay, great. Let's just say I remember in that first section we teach you how to charge 3 to 4 figures each. And you're like, dang, let's just say I close. Just say you close a third of the 10, right? All of a sudden, which is a little, a little bit of not your work, the AI's work. We've booked out our clients. For the week to month depending on how much you want to play the game. But oh my gosh, okay, this is so awesome.

Thank you page is done, checkout page is done. Yep, and sales page is generating so many images, that's why.

Yes, images take a minute to generate, so you're generating 10 different images right now for this sales page that of course you can change later, right? So it gets back to like, but it gives you such a good starting point.

Well, and you know what's going to be great about this too, like speaking, because what this isn't going to do, right, is this, this isn't going to be like, oh, like, oh, let's say the fitness instructor's woman's name is Caitlin, right? Like it's not going to put Caitlin's face on there because they don't know who Caitlin is. But maybe, but what it is going to do is going to say like, oh, of all these sites I did, I know, like I found the pattern, right? And so we need to have an image of Caitlin like doing an exercise. So what you can do is go to Caitlin and say, hey, take a picture. Take it if you don't have it. But like, or like a lot of times they'll have images or you go to their Instagram, you'd be like, hey, which picture of Caitlin looks the most like this? Or if I don't have it, can I use AI then with Caitlin's face to create it? But you know now what the image needs to be on that left-hand column, what that one needs to be.

When it comes back to the Labs feature side of this, those are the types of things we're building in right now. Oh my gosh. So instead of having to go to another tool and do it, instead of having to connect it, you'll see more and more of those features start to be available.

As you start to develop it, I can just be like, actually, just add Caitlin's face.

Yes, absolutely.

One thing I want to stress too is like, you guys having a chance. You're the first people to see this live.

Um, I started seeing this probably 2 months ago, and then every week I get an update and I see it, and every week it gets better and gets better and gets better. And it's like, what you're just seeing right now is the worst version you will ever see. It's awesome. And use the AI to code this. Like, every week it's like, like 10x is an improvement, the next week 10x, and like, it keeps getting better. So this is the worst it'll ever be, and it's insane.

Okay, sales page is done. Let's go.

Okay, let's get like time, like what, sub 5 minutes? Yeah, probably about 5 minutes. Minutes. Yeah, right around there. Yeah, absolutely. Someone said, okay, can I go? I mean, my business brain is like, watch out, I'm coming for you. Okay, so it's all done. Yep, I love it. Okay, and just so that I, I just want to make sure everybody understands that text up there. What, like, what is, is that just like telling us what it's doing? Yeah, absolutely. So it kind of summarizes what it did, right?

So it comes up here. So it went, it tells you, let's see, I'm going to scroll up a little bit, right? So it tells you the business opportunity as it understands it. Okay. Restates some of those market insights that we talked about earlier, the ideal customer, having a chance. You're the first people to see this live. I started seeing this probably two months ago, and then every week I get an update and I see it, and every week it gets better and gets better and gets better. And it's like what you're just seeing right now is the worst version you will ever see. And use the AI to code this. Like, every week it's like, like, 10x is improvement. The next week, 10x. And, like, it keeps getting better. So really, this is the worst it'll ever be.

And it's insane. Okay, sales page is done. Let's go. Okay, let's get, like, time. Like what, sub. Five minutes? Yeah, probably about five minutes. Do they want it? If you guys want it, put show me in the chat. I mean, are you guys still with us? I'm personally losing my mind over here. I mean, like, if you're not, I, this is so exciting. This is so exciting what this means for the world. Okay. So we're going to click, you can click up here or you can click the preview the funnel button and you can expand these different previews and kind of get an idea what it looks like here. I'm trying to zoom in enough so you can actually see it, but yeah, you you can see this is kind of a call to action for a trial for your habit tracker. Dang. Um, I'm gonna abandon this one. Very cool. Breakouts. Oh my gosh, of course you'd replace that with your real app probably, but even if you're designing things, right, like it kind of gives you ideas and placeholders.

Very—

oh, they made all that graphic. Okay, and here's what I like about this, right? Like, like you said, like this is the worst version of it. Yeah, absolutely. And here's what I think is so awesome about this is that you can go through and you can be like, okay, based on those other patterns I found, like, cool. You don't— you're not looking at a blank screen. Yeah. And you're also not using a template, right? That's the other thing we talked about, that like templates are great if they match your research.

Sarah just said this took me years to do this kind of stuff. Yes. So this is, this is what I want to say though. Like, like, start— if you go up to the top and you're like, oh, this, this just got me 80% there, if not 90% there.

And I can be like, like, okay, great, I want to tweak this headline, I want it to be a little bigger, I don't like the font of that button, no problem.

No, Todd, you can do that through AI too, right?

You can actually do it through the AI conversation here as well. So I'll just click a couple of the other ones so we can see, like, let's see how checkout did here. Kind of put a big picture of the preview of the app and connected this.

Of course, it's not actually set up to collect payments, but you can kind of see what that does.

And then let's see, there was a thank you page too, which is off my zoomed out screen right now. Okay, that's okay. If we jump in and actually go to the editor here. Yeah, so, yeah, so let's say, cuz I'm like, okay, for me I'm like, this is, this is 80% of the way there, love it. Yeah, so if I wanted to, let's say I wanted to like, um, you want to add a header? I feel like it's missing a header. Like, or like, yeah, exact, or that header. Oh true, like at the top. I love it. Okay, let's, let's add a header at the top with a— how do we do that logo? I'm just going to tell it. Let's see what happens. Okay, so you went to the left-hand side. Yep. And you said let's add a header and put a logo on the top left. Yep. And it will do it. We're gonna see how it does. We'll find out. We're about to find out. Like, so you can do this, you can add, you can tell it to make it 2 columns, you can make it 1 column, you can replace the image with a, or a video.

Like, you can do all these things that maybe are a little technical, especially when you're learning the editor the first time.

Totally. Like, one of the most powerful things about this to me is that you've got AI generation, but you also have the power of the editor. Yeah. Everything that's created can be customized and tweaked inside the editor. As you see, you can still click your section settings.

You can come and reset the colors and kind of override it and set it to like this, you know, like I can do any of the stuff that I might want to do with my design that it's built into my style guide. Yeah. So this, I mean, I'm not kidding you, this does like so much of the work for you. So we're still like one of the issues we're having right now now is image throttling. So you're gonna see if more people are using this right now. Oh, that just means a lot of APIs getting used by a lot of people. Okay, no problem. Let's just say, let's add a header as a placeholder, and we'll try that again. So if you get those little errors, you pretty much can ignore them and just send another statement right now. So awesome though. Well, and again, like, this is what I think is so powerful, because when you go inside the certification program, all the things you said, right, like we teach you swipe but we go deep, right? So like in terms of image creation, like do you guys remember that when we were doing that funnel, when we were recreating that funnel of Russell, on the left-hand side there was an image of Russell in a computer, it looked really cool, it was like green, right, and like all that stuff. We literally show you how to use tools to create cool images like that of your clients.

And so that's what I think is so amazing about that, like you combine that manual knowledge with this, right? Like this gets you as however close. And like you said, it'll just get better and better.

It'll get you 80% there, 85% there, 90, 90, right? Like all these different things. And then you can combine it to be like, oh, I actually know exactly what I want this to look like here. Do we need it? Whip it up, whip it up, put it on in. Absolutely. Oh my gosh. And as you can see, we have a warning about like it may make unintended changes right now, but you can also restore the version. Cool.

So if it does make a mistake, you just say, hey, go back to the other version. Okay, so I know you said like, this is the— we get to have all the, the edits, the updates. So like, walk us through, like, what's your guys' plan right now in terms of building this out? Like, is— like, paint us a picture of like what you're building, what it—

what, what, how, how you're working on it. Absolutely. I mean, my goal is to ultimately have all of our best practices across all of our data.

So if you think about it, we've got more funnels in our system and more opt-ins and more page views and more stats and more data than anyone on the internet. Well, we just talked about that, like you processed 12 billion $1 million through ClickFunnels. So that's a lot of funnels you're pulling from. This is the base level right here.

We're in the process of actually training the model to use that information to be able to crank out designs that are based on the highest converting pages, the highest converting like templates that we've used in the past, the best practices, the best copyright.

So you're leveraging the intel from every single person on the ClickFunnels platform to make your funnels better and better and better in real time. Of course. That's, that's another reason why you should be using ClickFunnels and of the cloners. Dang. Hey, could you put my slides back up? Would that be okay? Because I also— and I'm like, okay, I do have some questions for you. Because all of a sudden I'm like, I— because I think I'm thinking about time for everyone, but I'm thinking about time for me, right? Because I also have little kiddos at home, and I— my whole game is how do I play bigger with less time, right? So it's like, for me, I'm like, hey, I know the frameworks are real, I know the frameworks are true, so how do I do the framework frameworks faster and better. Yes. So I'm thinking about like we learned swipes yesterday. So, so like when in the very beginning we typed in like, oh, I'm a female fitness instructor trying to sell my app. Now I'm trying to think about like each of these steps. So for structure, it's all about sections, rows, and elements. So if I were to say as well, like if I were to add the sentence, like let's say I had already done some research even, and I'm like, no, I know what I want my thing to look like, or maybe I'm trying to recreate or whatever. I could, I'd be like, oh, I want I want 2 sections. I want the first section to have 2 columns. Yes. And in the left-hand column, I want an image, a button, and a headline, and this, this, this.

Yes, absolutely. You can put that in right out the gate from the beginning, right?

You can give that context into it right out the gate. Dang. Okay. So, and then for words, like, let's say, well, we'll have all those things too, but same thing. We would just go back to that other place and say like, oh, I actually don't like that headline. Can you give me a different one? Yes, absolutely. Absolutely. What about like font? Like if I'm like, oh, I don't like I don't like that font, can you switch it to Arial?

Yeah, you actually can. As you can see, like in that default design that it spit out, we're actually using multiple fonts, multiple settings. It adjusted the fonts for the template. Like it made a guess based on our design inspiration. So dang.

And same with images. Same thing. I can be like, I don't like that image, or make it with 2 columns in this. I want this font with these sizes. I know I want a big background image.

Yeah, you can do that.

Okay, same with color, I'm assuming.

Yes, absolutely. So we can go through, and as you saw, it didn't do a great job, like, trying to nail Peloton's design in this one. So we can go in and be like, no, actually make everything purple and black, right? And then have a pass-through, and it'll update all the colors.

Okay, and what about, like, instead of purple and black, like, one thing we talk about with the framework is it's important to be exact. So if I was like, no, like, I want the footer to be the hex code number 2D2D. Yes, yes, absolutely.

I can set at all the color codes. So we're working towards making it— making sure it does every single thing that can be done manually in the editor can be done by the AI.

Okay, now this is the one that I feel like I'm most excited about because this is actually my least favorite step because it has less to do with design. It's more like, oh, are the buttons hooked up correctly? Yeah. So talk to me about that. Like, because when we did Russell's, right, the— what the button needed to do was actually open the pop-up, right? So if I typed in like, hey, can you make sure this— the button in the top section on the right-hand side that is green, whatever my hex code is, OC392, whatever. Can you make sure that that opens the pop-up?

Yeah, you're gonna be able to do all of that right now.

Yep, yep. Oh my gosh, you guys can't see my face. I'm going like this. I'm like, oh my gosh. Okay, and then I'm assuming spacing. Spacing, no problem.

That one's easy. I want this to be X.

Yeah, this padding, this specific amount of padding.

Those are some of the things we're dialing in for the defaults right now to try and give a better default too.

Yeah. Dang, are you the cave Todd over-delivers, he is fine with that. Or is this Phil? Okay, Todd over-delivers.

Oh my gosh. Okay, so I, I, I see people saying like, who has access to this? Oh, so you're telling the only people that will get access to this, that will get this turned on inside of their accounts, are certified partners?

Yes, just today. Everyone ClickFunnels have a chance to use it, but we have two versions. There's like the, the one that's active and then the one that's got all the new things happening. Certified partners get access to the new things, the new context. Uh, they are the beta testers and then and then it eventually gets rolled back out to, to ClickFunnels as a whole. But as of today, I think, I don't even know.

Yeah. So for example, like today no one else will have it, but as, as we roll out like the latest features, um, yeah, they'll get first access. So for example, you guys will have access to some of those features where I was like, yeah, they're coming soon. Yeah, you'll be the first, they'll be the first ones to use it. They'll be the first ones.

Oh my God. I mean, are you guys feeling excited?

As our certified partners, you guys are our beta testers. You have a chance to see stuff months before everybody else, which is cool.

That's awesome.

Yeah. Help us dial it in. Tell us how to make it look better.

Tell us how to make it work better.

Oh my God. That's what we're hoping.

Well, and that's the thing that I think— I feel like AI compounds on each other, right? Like, oh, you hook up the brain with this and this with this. And I think like the updates and everything, it just really will just get better and better and better. Oh my God. Okay, can we pause for a second? Are you guys seeing—

this is a funnel nerd's dream.

I'm like losing my mind right now. Okay, if the objective of today was race to the One Kama Club, race, race, race, race, race. Are you seeing already how with Russell's brain and ClickFunnels AI, do you think that you will be able to reduce the amount of time it will take you to get your One Kama Club award? Yes?

Are you with me? Increasing the quality, decreasing the speed.

Increase quality, decrease time.

Usually you can't get something faster and better, but now you can get something faster and better.

And better, oh my gosh. Okay, can I go back to my slides? Would that be really fun? Because what I want to like make sure that this is sinking in for you. Okay. Like if you haven't been building funnels for a long time, maybe you should be freaking out because this is amazing. But if you have, you really are freaking out. Okay. So what we have right now is that the Russell's Brain, the Funnel Hacker Brain AI, that's going to help us build every single piece of copy, every headline, every video script, every whatever, and also strategy. Right? Like we can ask it like, what do I need to do here? What should I do here and there? And then when it comes to actually building it, we have ClickFunnels AI to actually execute on it.

Yeah. Oh my God. I mean, think about it. You can design like your entire script for your landing page in a text file with the brain and then copy it over and builds it out.

Guys, I mean, like, I feel like we should say— I mean, we got to give Todd a big thank you for this, right? Like, let's, let's say thank you to Todd. Yeah, I've been working on it. Fantastic. Awesome. Oh my gosh, okay, so what we've unlocked here, you guys, is ClickFunnels AI. Yeah. It's all for you, this is amazing. Okay, well listen, I have also heard that we need to do a little something something else because I heard that ClickFunnels AI isn't the only thing that you've been working on. Is that true?

That is true. I've been working on another thing actually for a couple years now. Oh, it's been years? It's been years. What is it? I finally— I've been using it by myself.

Sorry, I haven't shared it with the world. You've been hoarding. You've been a little selfish.

Okay, yes, but, but it is now ready for the world. That's awesome.

Okay, well, listen, I, uh, I'm gonna let McCall come and pick your brain on this one. Is that okay? Absolutely. Yeah, that's awesome. Okay, everyone, if you want to call back up, put McCall on the chat. You can't get rid of me.

I'll be back.

Awesome.

Welcome back, Nicole. I'm going to switch seats.

Yeah, absolutely. Whoops, sorry, got to put the light back on.

There we go.

You guys having fun yet? Cuz we're having a good time and we keep adding more stuff. Oh no, no, first couple days was dropping price every time, more fun. Now we're adding more stuff, more fun we have. So you guys having fun, we keep adding more stuff, right? Today you already got the Funnel Hacker Brain to AI, you got the AI Funnel Builder, um, and then we keep on going from there. We got some more cool things to unlock today. And we're gonna start right now, right?

Oh yeah. Listen guys, we were trying to switch around chairs.

We're so good. It was hardwired.

Wasn't gonna work. Wasn't gonna work.

So it's gonna be great. Okay, so I'm so excited about ClickFunnels AI. Yeah. It's gonna be so amazing. So now, yes, Todd has been working on something else that we're very excited about. As we talked about like our race to one comma, right? We have this combination of things. We just talked about time, right? Now I wanna talk about value. So I want you guys to just brainstorm in the chat with me really fast. What are some of the things that we could add to your hit by a bus plan that would make it extremely valuable for your people? Why would they hire you for more than even just funnel building? What are some ideas? Awesome. Yep. Okay, great. You guys are putting together your hit by a bus plan fantastically. Yep, we got emails, we We got ads, I go, I would say videography, social media strategy. Awesome. So with this value add, yeah, newsletter, content, Rainmaker, I love it. Right? All of these things, you want to kind of think of them as like add-ons, right? So we have our funnel building and then like what can we stack on, right? Russell calls it an offer stack. Like what can we stack on that people will pay us money for, right? What things could we replace in their business? All of that. So I see some of you have started talking about this. What if we could also get our people traffic? What if there was a way to help them get people actually to the funnel, right? Do you think, tell me in the chat, if there was a way to take their leads that are randomly on the internet and collect them in a single location and help them get them to their funnel, do you think they would pay more for that? Do you think yes or no in the chat?

What do you guys think? Absolutely.

Right? Yes.

All day.

So incredibly valuable.

Lifeblood of a business. It's literally the lifeblood of a business. So we are going to talk right now as Todd's up here, we're going to talk about a very specific type of traffic first. But before I pass it over to Todd, I actually want to talk to Russell about this really fast because he is an expert at this type of traffic. He's used this a lot. Yeah, so one of the ways that Russell is gathering leads is what? What's one of your biggest traffic gatherers?

Not one of, but the biggest one is my email newsletter. Tell me why. Yeah, so as you guys know, well, you're on my email newsletter, you probably get emails from me every once in a while. So what's nice about it is if I wanna drive traffic, I have to go to Facebook and give Mark Zuckerberg money, or I have to go to Google and give Larry and Sergey money, or I have to go, like, I have to give people money to get traffic, okay? When they join my newsletter, I don't have to give anyone else money. I can write something to my newsletter, I click send, and it goes out to people, right? Now, if you just have a newsletter, we just spam out promotions all the time, people unsubscribe and your newsletter dies, right? And so the best thing is like, how do you create an email newsletter that, that provides a lot of value? And so a couple years ago, um, in all the different brands that, that we own, uh, we decided like, we want to go and actually get somebody to write a really good email newsletter once a week that goes out. So we have like this really good powerful like newsletter that goes out, and then, you know, other times a week we can sell things throughout the week, but like there's one really good newsletter. And so we found a writer, he's a really good writer, and we were paying him $5,000 per brand per month to write the email newsletter.

How many brands do you have?

So, uh, we have— I think at the time there were 5 he was working for. Okay. So there's one guy, so he's making $25,000 a month off of us. But, and, and each week he sent one email, right? But what he would do is the whole week he'd have to go back back and he'd research. He's like, what's happening in the industry? What is the unique articles? What are the hooks? What are things that are exciting? What's in the news? What's on YouTube? What's on— so he'd go through and find all this data, you know, compile it together, and from that write this really powerful email newsletter that we then send out to the audience. And so someone get it, it's like this value pack thing they get on the weekends. It's like, oh, and there's the links to videos, there's articles, there's like— and it was just this really cool thing that our subscribers loved. Um, but it was expensive. Again, it's $5 grand per brand per month because of how much work he had to go in to kind of do the whole thing. And so that's kind like what we've done for a long, long time. And, you know, obviously Todd and I are business partners and everything that we do. And so he sees the P&Ls, he's like, why are we paying this guy so much money? I'm like, because he's writing these newsletters. If there's a way to make newsletters easy, we wouldn't have to pay him that much money. Okay, so that's where I'm going to stop my story.

Yes. Pause. Russell, no, no ruining surprises.

Sorry, I'm getting so excited. I love it.

So as we all collectively thought about like, okay, how do we serve these people the best, right? We want to give you guys is like the highly, the highest concentrated hit-by-a-bus plan, basically, right? So instead of saying like, okay, randomly, what things could we add to help them add to their hit-by-a-bus plan, right? We thought about the very best hit-by-a-bus plans, and as we talked to Russell, we said, okay, if they had to add one thing, what could they give their people that they could explain to the client while they're presenting the hit-by-a-bus plan this will be an extremely high value add to your business. 'Cause remember, during your hit-by-a-bus plan, you say, if I got hit by a bus, if I died, here's what I would have you do to build your business bigger, right? So one of the things that you would tell them during your hit-by-a-bus plan as you're presenting it is you're like, well, you need a way to collect leads. And the very best thing to have to collect leads and to drive traffic to your funnels, to your business, to your website, actually is a newsletter. So what I would have you do, if I got hit by a bus and I couldn't help you, the thing that you should do based on my expertise is you should have a newsletter. You should have a newsletter that goes out every single week that's extremely high value, so that your people stick around with you, right? They build relationships with you. Yeah, they fall in love with you. So you're telling your clients this, you're like, you got to have a newsletter, right? And they're like, oh yeah, man, if you get hit by a bus, I should totally do a newsletter, right? Because Russell paid $5,000 a month per brand, right? And if we just think of per brand, per client for you, right? If you're the homie that he has now hired to write the newsletter, all of a sudden he's like, oh, I got 5 different clients, right? So all of a sudden you now know what to put in your Hit By a Bus plan to increase your value. Where I know Carson— Carson was charging $3,000 a month. It's like, why is he able to charge $3,000 a month? Well, Russell was paying $5,000 a month only for the newsletter. Yeah, if you replace that, right, how much could you increase your price? How much faster could we get you to that One Comma Club Award? Now it just sucks so bad that newsletters are so hard to create.

All the research, all the finding, the writing, the organizing, the curating—

it's a lot of work. The reason why more people don't have newsletters is because it's freaking hard to create a newsletter, right? Including putting your clients, right, where you're like, listen, a high-quality newsletter is what you need. But there's just not a lot of high-quality newsletters out there because they're so hard to create. Until now.

Until now. All right, Todd, tell us about the side project you've been working on.

Yeah, absolutely. So this side project is all around newsletters, right? So we were— as we've talked about, that's been a big backstory. We've had lots of different people over the years that have tried to kind I want to launch newsletters, but it's a lot of work to maintain on a regular basis. If you like forget to write the newsletter in the morning, like whatever, like it's just a full-time job kind of to keep cranking 'em out. And even if you're utilizing AI today to write your newsletters, like it's not fully automated. You gotta go still like research, bring in context, bring in articles, bring in details, set the tone, talk about the past issues, talk about who you are and your context and all of that, right? So the idea was what if we could just build a platform that automated all of that.

Yeah, I like how you're thinking, Todd. Will you show it to us?

Yes, I will show it to you. You want to jump in and see a screen share real quick here? Yes, absolutely. So we decided to call it Daily Draft because it is going to help you draft your newsletter every day, right? Whether it's daily, weekly, you can set the schedules, you can set the times, you can do all of that for yourself. So I'm just going to jump in. I think I'm logged in here, so I'm going to jump into an account here. And, uh, you can see I can see, for example, in this one I've got two different newsletters, Spine Align Weekly for chiropractors and Wrestler Weekly. Yep, we started this yesterday.

Todd's like, let's do it, Mike. I wanna launch a wrestling newsletter. So this is my wrestling newsletter we started setting up.

I'm so excited. Absolutely. So I'll jump into Russell's actually. Let's see right here. If I go in, I can see how it's all set up. I can see my subscribers and issues, the sending schedule, everything that we want here. But you know what would be more fun maybe is actually to walk through a brand new— can we create a new one? Just create a new newsletter. What do you have?

I am going to— my name is going to be Shelby. I'm now Shelby, and I am a fitness coach that helps people lose, lose weight.

I was going to say lose pounds. I help people lose pounds. You lose lbs? Yes, we lose lbs.

So what I'm going to do is I'm going to come in here and I'm actually going to put in a topic, and I'm just going to kind of have AI suggest a name. Maybe I like it, maybe I don't. Um, but in this one I'm just going to click for the sake of the demo and continue through, get it to generate a tagline and a name for my newsletter.

I like that, right? Heartbeat for the Fitness Breakthrough. I love it.

That's better than Shelby came up with on her own.

So, so, and then I'm just going to set up my email and name. So this is going to actually be able to send through your ClickFunnels account. So if you have email set up in ClickFunnels and broadcast and all that, you're going to end up syncing it. So you can just set it up in ClickFunnels first and then put whatever you've got running for your domain through here.

Okay, so can I ask you a question? So if I'm the I'm the person building this for my client, would I put their stuff in one of my reseller accounts?

Yeah, absolutely. So you would have them set up in a workspace and with their custom domain for their business and everything else. So you just come in here and put Shelby and whatever her domain is, it's in ClickFunnels. Okay, cool. Absolutely. So once you've got that set up, we can literally just click next and pick a sending schedule for our newsletter.

Again, I was paying the dude for a weekly newsletter. You could do 3 times a week or daily, and it's not $5,000 a month.

Yeah, absolutely. Yeah, so in this one, you know, let's just go ahead and do a daily newsletter since we can, right? And it kind of spits out some different keyword ideas for you. And ideally, you're going to come in here and kind of dial these in for what your specific newsletter is going to be about.

Yep. I hate, uh, workout trends. Kill that one.

You hate the workout trends?

You don't want the latest trends? Wellness— I love wellness news. Let's keep all the rest of them.

So what we can do though is we're dialing it in, of course you can press AI and AI will suggest some more for you. But I can click right here to preview the keywords and kind of see what kind of articles and news is going to come up based on the keywords I've got in.

Okay. And this is important for mine because I'm, I'm a wrestling newsletter, but I'm like a, you know, an NCAA wrestling collegiate, not like WWF, WWE, like, yeah, different type of wrestling. So I was like, when we did mine, I'm like, kill all the WWE, WWF, like The Rock, like You know, all those guys, get rid of all them and then like put in all the real wrestling. And so we have Vanessa. And so it started pulling in like the actual stuff I want my newsletter, not the stuff that I don't want my newsletter.

Can I ask a question? So let's say I was a— because can I add my own keywords?

Oh, absolutely. Yeah, you can put in keywords.

So let's say Shelby, me, Shelby, is a fitness coach only for women. How would we make sure that I was getting stuff that was targeted towards women?

You literally could change all these keywords to be like, you know, women's fitness. This. Oh, love it. Example. Then we can click some AI suggestions and it kind of adjusted some of them. Oh, love it. Some of them you might not want. So you like the generic workout routines, you can delete some of these.

Or can we just add female at the beginning of them?

Yeah, you could add female, girl at the beginning of all of them. Cool. And as you can see, it's trying to update the keyword preview just based on the keywords that you added. So changing it, it's going to, it's going to show in just a second here, like new preview keywords around it.

So, okay, so let me ask you a question. So the things that it's previewing, the see what articles match, are those things that are already on— okay, they're already on the internet.

Yeah, these are already on the internet. So what we're gonna do with these newsletters, one of the best types of newsletters to do in an automated type fashion is what we call too long, didn't read, TL;DR, right? So what we're gonna do is actually format our newsletters in a way where we're gonna go find the latest news in the world around these topics, around these keywords, or of course we can target geographic regions, domains, anything we want. I'll show you. I'll show you some of that in a second. Uh, but basically we're gonna build a newsletter based on whatever has happened over the past week. So it's always timely, always relevant. It doesn't fall behind. You're not doing the generic content week over week or whatever. Yeah. It's always based on the latest stuff. That's cool. And I wanna show you this because this is important, right? So you see some of these previews here. I can come in and say more of this, less of this. Mm. So over time you're gonna be able to train your newsletter on the type of articles and content that you want, and it'll reject the ones automatically that you don't want.

Let me tell you something that in my mind, as now Funnel Builder, not Shelby, why this kind of newsletter is so cool. Because now I, as Funnel Builder, am not a fitness expert, and I don't have to think of fitness things to say.

No, you don't have to make it up. You don't have to come up with it. You don't have to go ask somebody.

And I don't even have to ask my client. Like, I can get the stuff from my client and And it's not a lift for them either, right? Imagine if your newsletter guy didn't have to ask you any questions. He was just like, let me take care of this and we'll just send your leads your way.

Yeah, cool. So, yep, all day, every day. So once we kind of have this dialed in, we can go through and play with this for a while. Obviously there's a lot of options here. We can pick categories like technology, probably doesn't— maybe you don't want technology-related stuff, you just want to focus on health and sports, right? So we're going to kind of do that. We can dial in just like we were with the AI AI funnel builder, like we can dial in our target audience, right? Mm-hmm. And I tried to make everything in this product have the ability to just have AI do it for you, right? So you can always override what AI does. That's like kind of the guiding principle. We're drafting with AI, we're coming up with concepts with AI, but you can always override it and make it dialed in for your specific product or, or industry, right?

You know what's an interesting thing too I love about this? Sorry to cut you off. Yeah, no, go ahead. Something that I have found just like in consulting in general, that makes something feel really high value is like you could do some sort of onboarding call with your people, right? Where you're asking them stuff that you're gonna put in their funnels, getting their branding stuff, whatever from them. And you could ask them questions. You could be like, okay, so we're gonna build your newsletter. So I wanna make sure that we're dialing this in. So it's really specific to you. No, for real, you're just plugging in, right? And the AI can even tell you what questions to ask, but you're like, oh, you know, so that we make this really custom to you. It's like, what do you value? And whatever, right? You can ask them some questions and then you can put it into the actual newsletter so they feel like it's really specific to them as well.

Yeah, I'll show you how to dial that in here in a second too. These newsletters, we're going to be able to send prompts along as the AI is generating it. So you can put that context in every time the AI generates the newsletter. You can talk about who you are, your value props. All of those things are customizable so you can dial it in. Bang. But first up, we're going to pick curation mode. So manual is what it sounds like. The tool will do the AI things, but you're going to tell it when to do it, what articles you like. Just fully manual. Hybrid is where AI is going to go ahead and suggest, it's going to find the articles, it's going to analyze it, but it's not going to just send it automatically for you. It's going to be sitting there waiting for you to edit, curate, dial in, put your own spin on. Cool. Before you press send. And automated is what it sounds like, 100% automated. And the way you can do this is you can kind of set it up where AI might draft your newsletter at 5:00 AM every single day and not send till 9:00 AM. So it gives you like a 4-hour window to adjust the newsletter, come in, review it, make sure you like the tone, make sure you like what it's doing before it actually just automatically sends out. But if you sleep in that day, it'll go ahead and send for you.

So I love it. Here's my question. So curation mode, forgive me, I'm new at this. Yeah, I've never built an AI newsletter before. So fun. So curation mode. So because the type of newsletter that we're building is, like, snippets and amazing things from different articles, right? And we're sending out, like, the the best of the best. It's like the top tips in the news for female weight loss, right? I say, okay, this is the type of newsletter that I'm building. It's the too long, didn't read. It's like the very best stuff. Curation mode means which articles are going to compile or be put together, glued together to create my specific newsletter.

Is that correct? Exactly. And it, well, it also means like whether or not it's going to just do it for you or you're going to need to step in and help Awesome.

Because if I like, you know, Women's Health, I'm going to say, okay, well, the first time I might do it manually and I might say include Women's Health every single time, right? But if I don't like Females Health Daily, if I'm like, that one sucks, cut that one, right? I can say don't do this. Yeah. Um, and you actually can dial in—

I didn't go into it, but there's source domain. So I can come in here and say, like, for example, only get news from these websites and don't ever get news from these websites, or I can say only get news from the top 10% of domain-ranked websites in my industry. Okay. So there's all kinds of like other settings, like it would take me forever to go through every single one of them. Yeah. But you can really dial in exactly what kind of content's getting curated and scraped in real time. Cool.

And you can ask your client too. It's like, okay, are there specific things that you want to include, not include, or would you like me to take care of that for you? Yep. Right. And then if you need to take care of it for them, the AI does it for you. And if they have preferences, it sounds like you're really hands-on, which is also increasing the value.

Yep, absolutely. Cool. Okay, keep going. Absolutely. So next up we've got the writing persona, which is what I was talking about where it's important to, to have Shelby's tone of voice, right? Mm-hmm. Like how does Shelby talk? What does she like? What does she not like? Does she have kids? Does she not like, and you can go in there and actually dial in the writing style and tone right here. Mm-hmm. And of course we can actually, instead of FitPulse Weekly Editor, we can name it Shelby and we can upload an image. Instead of having an AI image, or you can AI edit and have AI generate images for you, right? All built in inside of this. So we can do that. It saves it. And oh, we, we've got images it did too, to show off. So I'll go ahead and scroll down to that. So it kind of came up with a newsletter icon, as we call it, like a favorite icon for you. And it came up with a header for your newsletter. But if you don't like it, you can press regenerate, dial in a prompt around it, come up with exactly— maybe I want it to be illustrated, maybe I want it to other information about my business in it. It'll do it all for you.

So I don't even have— I don't have to be a designer. I don't have to be a copywriter. I don't have to be anything.

It just does it. Nothing at all. It'll all do it for you right here. You don't have to be a prompt master either, right, when it comes to AI. The next one here is called Article Image Style. So your newsletters will have images sometimes associated with articles, and you can dial in how you want those to look. Do you want them to be photorealistic, illustrated, abstract, cinematic? Like, you can do all of that, dial in these things exactly how you might want. And of course, we also let you do custom prompts. So if you're a prompt master, you know exactly what to put, just put that right there.

Can I tell you what's exciting about this as well? I think about Stephanie Dove Blake. Like, if Stephanie Dove Blake was about to get 1,000 chiropractors, you know, on a newsletter subscription thing that she is doing, right? She's like, pay me $5,000 a month and I will create your newsletter for you. The cool thing about this is let's say none of the chiropractors had a preference, but you're like, I don't want to send out all of the chiropractors clients the same newsletter just with like different faces on it. We can go in, you can make them all look different.

You can, you can do that. You can also put it for like geographic regions. Maybe, maybe you only— maybe you want to focus on news around Atlanta or around Boise, right? Like you could have the newsletter dialed in specifically for that target audience in that industry. Yeah. Cool. And you can curate what they're getting and all the details around it.

I love it. So it feels really custom. And then what you can do, right, as part of your free sample that you're giving people in your hit by hit-by-a-bus plan, what you would do to present it to them.

Here's an example of a newsletter.

Yes, you could even generate one for them so that as you're pitching your stuff, you're like, hey, as your hit-by-a-bus plan, if I got hit by a bus, I'd probably create a newsletter like this.

And you show it, it's got their face on it, and they're like, wait a minute, please don't get hit by a bus, right?

So I want to do a really quick check-in in the chat. So remember, the purpose of this is for you to be able to increase your price of your services, right? So if you have a price in mind of what whatever you are going to charge for your funnels to get you your One Comma Club Award. I just want to brainstorm really fast. Like, how much do you think you could charge a month? Oh, a month? Yeah, for the newsletter. If Russell is paying $5,000, I'd probably say don't start with $5,000 a month for these people, right? But how much do you think you could increase your price for your newsletter? I want you guys to write that in the chat because I want to talk about one other thing before I hear about all of your amazingness. Um, the other really cool thing that this does. I want to come back to Carson, and I want to talk about one of the amazing things that he has, which Russell talked about yesterday, which is stickiness, right? It's amazing to get somebody to pay you one time, but as many sticky things as you can add to your services, the better, because they'll pay you month after month after month, right? It's like the reseller accounts. If you're providing their software, they're like, oh, I'm not just gonna pay you one time and then abandon it, right? They're like, oh, I would pay you every month. The cool thing about a newsletter is it's recurring. So all of a sudden they're signing up for your services and you're like, I would love to do a monthly newsletter.

And after you do the first month, you must pay me monthly.

You must pay me monthly, right? So we're making sure, you know, Todd created this amazing thing to not only increase the original price but increase the amount of money that you're making over time because it comes— it becomes sticky, right? The stickier your thing can be, the better. That's why we added the reseller accounts. That's why we're adding the newsletter, which is so fun.

Okay, absolutely. What else you got? Yeah, so I, I'm seeing all kinds of questions, so I'm trying not to get just too distracted. But there are things like when you're dialing in the keywords, you can put your websites as well, right? So if you have specific content of your own stuff, if you have a blog, if you have news that you're putting out, you can put that in there too. So you can base it on your own stuff as well. I love that. So that is definitely possible. So now that we saved those preferences, create an issue. Yes, you get— we're here, right? This is the dashboard. It's telling you your sending schedule. We have auto draft Drafting pause. So it's kind of telling you every day at 5 AM it's going to draft one and you're going to review it and you can kind of send it out if you want to when you're ready. Over here on the side, we just got quick actions around subscribers, editing some of those settings we saw. We can edit the design of our newsletter, so we can jump into this visual editor. This is kind of the structure that we're going to send out in the default too long didn't read style. Um, I don't want to run through it too fast, but we have like what's in this issue, latest news. This would be like featured story images that are going to get generated. It talks about rundowns, why it matters to your audience. Again, if you give the context of your audience and who the newsletter is for, it'll be able to actually write references and explain. It'll come up with a quote of the day around, or quote of the week, around your industry that's out there. And it'll insert other articles that are like lower value articles based on its estimate, uh, estimates. It looks so clean. Yeah. And then we've got, I've got some really cool features that I'm pretty proud of too, like these little just like reviews for the email. The reason why these are cool is engagement with your email is what causes deliverability to go through the roof, especially with Gmail and those things. So the more clicks in your email you can get, the more Google will rank you and show, show up in people's inboxes. So there's things like that. We have built-in polls. Every issue it'll come up with a new poll for you and you can actually survey your people like, what do you think? Is this your favorite or is this your favorite? Here's the fascinating thing.

They click, more people get it.

So what Todd is saying right now, if I were you, I would go to the replay and I would clip that to add to your hit-by-bus plan, right? So it's like everything that he's saying is the benefit of the client you're selling this to. So if you tell them like, here's what we can do at the bottom of your newsletter, we want to make sure that your emails get delivered, uh, that your deliverability is amazing, right? Because it does amazing things, right? Clip what Todd is saying to add to your hit-by- best plan. The same way that we do with swipes where we have like code words. It's like every single thing that he's saying, all the benefits of the newsletter, you are going to use to sell your client how much ever you're going to charge to do this newsletter. Yeah, right.

Absolutely. Absolutely. That's exactly it. And of course, styles-wise, I won't go through too many of these settings, but suffice it to say you can change anything you want, right? I want it to be purple. I want it to be like this. I, you know, I can basically come through, dial it out like you would expect inside our ClickFunnels editor. So Yeah. Cool. You can come up with exactly what you want.

I love this interface too. It looks so easy.

Right? It's, it's super easy. Change some colors, change some default settings. Like you got some cool styles, but we also have layouts. Hmm. So layouts are the structure of your newsletter. So I said the default is that TL;DR style. You don't have to do that. You can do something else, right? And you can actually build custom layouts and structures for your newsletters as well. And they're all done in what is essentially the AI native version version of writing. It's like a text format that gets converted into a pretty newsletter on the fly. So you will come in here and you'll be able to preview what this looks like with your template and your structure. And if you like it, great. If you don't, go ahead and build a custom one just for your specific newsletter and dial it in like you like.

Okay, I have a question for you. Yeah. So with the layouts, me as the funnel builder, are— is that like the only easy one to do for me as the funnel builder? Is the the one that you told me? So like, should everybody start with that one?

I think you should start with that one, honestly. And it works in every industry, which I think is a big part of it. Like, because there's— every industry is interested in news. And if you can curate the news specific to your people, you might say that like, there's too many of these types of newsletters. There are, uh, I don't know, a million AI newsletters on the internet right now, but every one of them is targeted to someone slightly differently, right? Maybe you're targeting people who are doing AI development. Maybe AI copywriting, maybe they're doing sales, maybe they're doing whatever, they're industry specific. So you can still take the news that's around your topic and just have it customized for your specific audience. And inside the layout here, you'll see these custom instructions up here at the top, and that's where you can really help dial that in. On top of the persona aspect, you can come in here and be like, my people are trying to learn this, this is really valuable to 'em. And oh yeah, by the way, do a subtle call to action. For this product in every single newsletter I send out. And AI will do that for you automatically.

Okay, can we see building the newsletter? I wanna see this. All right, so I'm excited for this.

Let's go.

Let's go. Check out what this is gonna do now.

All right, so now that we're here, we can come in and we can just draft immediately. We don't have to wait around for the schedule. We can just go ahead and draft something. I'm just gonna click go with AI. I'm not gonna try and fill in every little detail. Yeah. And this is gonna take, depends on how many articles we're pulling in, how long it takes to curate it, somewhere around 5 minutes. So we do have a little bit of time just to kind of wait, but you're just going to see it sit here and update. You can see it's already found a couple different articles.

And the guy that was paying $5,000 a month for it took him 5 days to do this. So you can do it in 5 minutes.

Here's the fun thing too. So if we remember this hit-by-a-bus plan, right? So the cool thing is that there's 2 people that this benefits, right? It obviously benefits the client and it benefits you. If we talk about first why it benefits you, it's the stickiness and it's the increasing value, right? You can charge more for even that one time and you can charge more often. Best guess. Right, you charge month after month. So the cool thing is now with your Hit By A Bus plan, you are explaining the benefit to your client. Now the client, what you're telling them is, I love how you had the phrase yesterday and I'm sure before Russell, of like found money. Let's say they wanted to keep their website and you're like, we're gonna do a funnel at the same time, it's found money, it's money that they didn't have before. Now all of a sudden we have found leads, right? Who's gonna say no to like, if I could generate leads for you, would you like that? Right? So if we think about what the newsletter's purpose is, really with a funnel, we're like trying to sell them money, right? With a newsletter, we're selling them leads, which obviously leads to money. But it's saying like, oh, well, if you could generate 10 more leads a month, right? Even just with this newsletter, how valuable would that be to you?

I think that's so cool. Absolutely. And it keeps them engaged with you. They're reminded of you all the time. And the open rates on these newsletters are usually extremely high. People just get used to looking at them. Glancing at the latest news, getting some insights, and going, going on with their business.

Clip it for your hit-by-bus plan.

Yeah. All right, let's see what we got here.

All right, so if we switch back over, what you're going to see is it finished getting the newsletters really fast here. Um, it may still be pulling in some more articles, but you can see that it suggested some themes for your newsletter. It kind of goes in, it's like, here's some themes based on these articles that we found today. Here's some maybe coverage gaps if you wanted to manually go back and update and adjust anything. It gives you some insights, uh, and then it gives you a a suggested narrative flow for your entire newsletter based on the articles that are relevant today. Cool. Um, and then down here we have some cool little features where I'm gonna generate an AI subject line, some suggestions for my subject lines, and we can actually split test subject lines because I like to do everything very data-specific and know what's working for the highest open rates. Love it. Uh, but it gives you like performance suggestions, things that you might be able to do to really dial in this article or dial in this newsletter even better. It looks like the page just refreshed itself, so refresh. Um, but yeah, so it pulled in, let's see, 13 different articles right here. It rejected 2 of them based on those insights that we had given it earlier, like we're only interested in this stuff. So it found a couple and it was like, yeah, those aren't really relevant. And then it really recommends 9 different ones out of the 13 that you should definitely put in your article. 3 that it calls must-includes, 6 that it calls should-includes. So you can see here, it looks like it finished those pipelines. And here we're generating images for every single article that's relevant to your newsletter in real time. And earlier where we were talking about how you can adjust those prompts for the image styling and details and stuff, that's basically where that gets set up and where that's pulling from here. So it looks like it just refreshed because I think it's done. And yeah, so anyway, it's, it's still pulling more articles, so it'll sit here and it'll pull as much as it can before you actually draft it. And we don't have to wait for it to finish for the sake of the demo here, but you can see it's pulled in the 10 best workout apps of 2026. It's pulled something about heart disease and stroke kills more people, right? So it's kind of giving you all kinds of stuff. And over time, again, you have things like this story, be like, this is great, this is great. Nope, don't like it. And as you— as you tell the AI what you like and don't like, it'll get better every issue. Cool. So it'll be like, all right, we don't like talking about apps, so no longer talking about fitness apps. Future issues won't include that. So it's going to learn over time what you like and what you don't like. And then as soon as we're ready and we think we got enough issues, like we can go ahead and hit draft with AI and it's going to start start using Claude, which as you said, my greatest writer, favorite one for writing. So we definitely are using that one. Um, it definitely is great at copywriting. So yeah, so is this—

is creating as the funnel builder from start to finish, how long is it going to take me to create a newsletter for a client?

I mean, we did it in real time right now, so 5 minutes, 10 minutes.

You're probably, you're probably like 1 hour setup, maybe get all the stuff, and then it's done.

And then 5 minutes a day. Cool, 5 minutes a day. And honestly, once you dial it in and confident that the quality is where you like it, it's gotten that right type of articles and all that, it can just be autopilot. It can be 100% hands-off.

So I don't need to redo this every month?

No, you don't have to do it at all. Once you're dialed in and once you're confident with it, like, you know, you may want to, for your clients, go and spend 5 minutes once a week and just glance, be like, yes, looks good, before it goes out.

But that's up to you. Okay, so if you think about how much you're going to charge them a month to do this newsletter, and you're like, okay, well, for 5 minutes every week, you know, How much am I getting paid per minute now to generate these newsletters? $15 a minute. I know, it's crazy.

Dang, that's so awesome. Yeah, absolutely. So it's still generating. It takes a few minutes, like I said, but it's—

so while it generates, should we tease up what we're, you know, the obvious question that people are asking? So Daily Draft is a new tool that Todd built. It's a separate standalone company we're launching. Um, right now if you go to dailydraft.com, it's $97 a month per newsletter that you are going to be running. Yep. But we thought— Which is a steal, actually. Yeah. Right? Oh yeah, once again, I paid $5,000 per month per brand, so I was like— Per issue. Yeah, per issue. Which, you know, $97 a month is insane. So we will be launching this. You will see ads for it. It's gonna grow. It's gonna be a really cool tool. You know, competitors that are kind of similar to this charge that or more. But we thought, we're here today. Todd's here today. I can twist his arm. How many was like, if you're in the Funnel Builder Certification program, that this became a tool that you could use for your friends, your clients, yourself, and you didn't have to pay any extra money for that? How many of you guys would be interested in that? If so, type in I love Todd in the comments. I love Todd. Somebody, one of the comments, one of the comments said Russell used to be my favorite, now Todd is.

I was like, Todd? Yep. AI tools.

Thank you, Albert. Oh man, everyone loves you, Todd. So you guys, so are you willing to do, to do that, to put in your brand new baby, your new company and give it for free.

Just give it away to everyone. Yeah, let's do it.

Well, okay, so how does that work? How many, how many newsletters can they do? Like, what— I think what we need—

everyone's got 25 to 50 depending on when they got in workspaces, right? Like, I think each workspace needs a newsletter. Ooh. But that's a lot. That's 25 up to 50 different newsletters accounts.

So if you're charging $100 a month per newsletter, that'd be 25—

it's $100 a month, same as the 25 5 ClickFunnels accounts. Yeah, yeah. We're doing math over here.

Yes, 25 times 97 is $2,425.

So $2,500 a month. Yeah. If you were to have this, you're paying retail on site, or if you had the $50,000, it's $5,000 a month you would be paying for this. So that's times 12 months is $60,000 a year. So you want us to give you a $60,000 a year bonus because we love you, is that what you're telling me? Do you guys want a $60,000 a year bonus for free because we love you? Is that what y'all want?

I see a lot of yeses.

It's also, it's like, it's a $60,000 a year bonus, but once again, you guys wrote in the chat like how much could you increase your own prices that you are charging forever, right? As long as these clients are staying with you, how much more could you charge and how much more often could you charge it if you had this tool, right? So it's not just like, oh my gosh, I got a free thing. It's like, I have a free thing that now is going to generate more money than it could without it.

Yeah. So cool.

All right, can we throw the newsletter?

Now you can see what it actually looks like to see if you actually want this or not. Our $60,000 bonus.

All right, newsletter. So it came up with a subject, add 4 years to your life. Yes, really, maybe, we can adjust it. But, um, right here we're seeing some newsletter, the newsletter header image. It also created an issue image for the header. We can turn that on or off. Um, and again, if we want more headlines, we can split test them. And actually, it'll send— I don't know if you knew about this— it'll send the headline to 10% of the audience traffic. Whichever headline gets the most opens after 4 hours, it'll send to the rest. So you can actually, like, over time dial in and figure out what headlines are really getting the most opens for your newsletter. And here you can kind of see what it generated, right? So you can send a test email to yourself, obviously, and see it exactly. But here we've got, welcome to FitPulse Weekly. This week we're diving into game-changing long Longevity research that reveals exactly how much exercise adds years to your life. And then it shows what's in this issue, the 90-minute weekly routine. And let's say I personally kind of like emojis in this context, but if you're like, I don't like emojis, add it to your prompt. It'll no longer put emojis into your issues, right? So you can dial in all that kind of stuff. Coming up with a quote of the day, it's never too late to start moving. And then here's the latest issues. So here's the articles that it thought would be most valuable for your audience based on everything we've got in this one. It says makes a custom image for too, makes a custom image. So no copyright infringement or any issues like that. It's all completely generated on the fly. It talks about that. It talks about key points in the actual article and then why it matters to your people specifically that are in this. And that of course is based on your prompt, so it'll dial in relevant context to your people. Here's another issue that it did an image for. So generally this style does, I think, 2 to 3 different articles with images. And then instead of having like an endless list of images and articles. It has trending research, so it'll link to other articles that had been found that it thinks are supporting to the main topics of the newsletter. It'll add those in there. It'll add quick hits, which are again other related things that it's pulled in. And you can go click obviously to go to any of those. And then this is actually writes on the fly an industry insight article. This is actually 100% unique AI-generated content that's always thematically based on the articles that are actually in the issue. So going back to the unique content being generated, and here are our cool surveys, which I'm gonna actually click one and see if I can open it in another tab. Oops, actually I probably can't with this keyboard, sorry. And I'll open it in a second here. But then you've got wrap-up, so it kind of has a leaving outro message from Shelby at the end. And do you like today's email? Yeah, yeah. So that's That's it. Like, it generated the newsletter on the fly completely. But before I go any farther, I can see a couple things here. I can send now, and I can send the issue, but upgrades required. Of course, you guys will never have to worry about that because you've got upgraded accounts. Um, but I'm gonna click publish to web so we can demo what this actually looks like on the web. Because beyond just a newsletter, you have an entire newsletter landing page, like a blog, with every single issue of your newsletter publicly available available for SEO purposes, for getting more content.

So you just over-delivered to your client even more.

It's like you're delivering them two websites, right? You're like, I'm gonna build you a funnel and I'm gonna build you your own newsletter site. Yeah, vlog, blog. Uh, that's amazing.

And you can see it here, it's the exact same content we were just looking at, all on the page, all SEO-friendly with optimization so Google can hopefully find it. There's the survey. Now I can show you the poll now that we're on the website. I can show you here, I voted on this. You can see the results percentage-wise, how are other people voting, that kind of thing. Yeah, and then I can even go, if I go back here to the homepage, you can see I can dial this in with styling options and headers and all that, like you would expect. But people can opt in right here to your newsletter. I can even set teaser permissions. So like I could just show like a teaser here and it requires opt-in to actually view the whole article, which is a great strategy to get people to actually opt in. Instead of just viewing your free content forever free. And yeah, I mean, that's a quick little run through of all the core features.

I think that's amazing.

Okay, so Daily Draft's insane. Second off, the fact you guys all get Daily Draft because you're certified partner for free times 50 accounts is, is amazing.

So it's wild, guys. So in the chat, just coming back to this race to 1K, it's like, will this get you there faster? Yes or no? Is it going to get you to 1K faster? Yes or no? Yes or no, right? Will you be able to charge more and more often? Yes or no, right? If it's literally yes, it's crazy, right? And you can start to think about how you're building on things to your hit by a bus plan where you tell them, oh, if I were you and I got hit by a bus, I would build a newsletter, right? How cool. Can we get this slide back up really fast?

Because I know a couple more. We're not even done yet today. We got some more cool stuff to keep blowing you guys' minds if you're okay with this overdelivery. Delivering some more. Yes. Okay, so we've just unlocked— you want to lock in the bonus?

If I click the right button. And we're on the Daily Draft.

We unlocked that bonus. That's awesome. Which then this next slide, boom. Now Daily Draft is something you guys can add to get traffic into your funnels, uh, to build relationships with their, with their list, their newsletter. And it's just an amazing tool you guys can use, uh, which is awesome. So with that said, you guys, let's give Todd a huge round of applause. Us. Let's tell him how much we love him in the comments. This was an insanely cool give that he was willing to do. And, uh, and, um, yeah, just really excited. Thank you, man, for everything.

Thank you. Thanks for having me. This is exciting. Love it.