The One Comma Club Challenge: Day 1 of 5 - Building Belief First | #Marketing - Ep. 107

Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. This is you. You weren't trained to become an entrepreneur. You were trained to be replaceable. The future of the American AI is affecting jobs. There have been layoffs. Amazon employees are reevaluating their futures with a new route. There's more entrepreneurs being created now than ever, and it's not because of chance, it's because it's becoming a necessity.

I think I'm gonna start something new. Never really ever felt like a real business.

Today you're going to see me set up an e-commerce business. And deep down you already know what you need. And no, it's not another motivational speech. It's not a $997 secret system. It's definitely not a school group that goes dark 2 days after the first welcome post. You need You need your first win. You need your first customer. You need to make your first $1,000. That way you can say, "I did it!" And that's why we created something called the One Comma Club Challenge. Get on your feet and welcome to the stage! My name is Russell Brunson, and I'm the co-founder of a company called ClickFunnels. We've been turning everyday ordinary people into entrepreneurs for over a decade now. And our mission is simple: free all entrepreneurs, the dreamers and the doers, so you guys can focus on changing lives of the people that you've been called to serve. To do that, we build both software and education, have them work together. We don't just support entrepreneurs, we celebrate them. You've probably seen winning these awards all over on the internet. It's called the Two Comma Club Award, and they're background of most successful entrepreneurs' YouTube videos, Facebook posts, or Instagram pictures. In fact, I believe this is probably the most photographed plaque in the history of all time. But the reality is, you shouldn't be worried about this. In fact, you don't even want this right now. The real milestone, the unsung hero, the one that nobody ever talks about but actually the most important is this, the One Comma Club, the first $1,000. So here's what we're doing, the One Comma Club Challenge. 5 days, 2 hours per day, One Framework, where we're literally gonna walk you step by step through what I believe is the shortest path to get you your One Comma Club Award. No, this is not gonna be teaching you all the things like creating a product or how to do e-commerce or how to become an expert or how to write a book or how to do a webinar or how to post on social media or even how to put your face on camera. None of that's necessary because to make your first One Comma Club, you don't need any of those things. In fact, they're all just distractions keeping you from your actual goal. I wanna really quickly share with you my story, the very first success I had online because it was really really small, but it was literally the thing that changed everything for me. I had been trying to make money on the internet for a long time. I spent almost 18 months going through trainings and trying to build websites and funnels and driving traffic and all sorts of stuff, and nothing worked. Everyone I knew was telling me like, you're crazy, you should stop, like, why are you doing this, go get a job. The only person that really believed me was my wife, and so she allowed me to keep on trying. And 18 months into it, I finally made my very first sale. My name's Russell Brunson. I'm Nathan Plone, and we're here from Boise, Idaho to show you how to make potato— What's crazy is that first sale for me was only only $20. But the reality was that sale changed everything for me. It was the thing that gave me belief to know that this thing I've been trying for literally a year and a half of my life, the fact that it actually worked, that there was some stranger on the internet who got their credit card out, typed in the digits, and paid me the $20, that gave me belief that this was real. Because that every other success I've had afterwards all was based on that one thing because it gave me belief that this would actually work, not for the other people I saw online, but it worked for me. That $20 changed my life. I believe that this thing, the one comma club that I'm going to help you to earn, could change your as well. And once you hit it, we're going to send you one of these because you deserve something you can hold, a symbol and a reminder that says, I did this. On top of that, you're going to get live coaching. We're going to give you funnel templates, offer frameworks, ClickFunnels access to build your funnel, and support from the entire Funnel Hacker community, which by the way is literally the most powerful and supportive community on the entire internet. I've been watching as the economy is changing. AI is coming. People are losing their jobs. So if you're tired of feeling scared or letting someone else control your income and your future, then I want you to join us for just 5 5 short days. Your first $1,000 will not make you rich, but it will give you belief. Belief that this actually works, but more importantly, belief that it'll actually work for you. So with that said, welcome to the One Comma Club Challenge. Now let's go get started and earn your first sale. What's up everybody, this is Russell Brunson. Welcome officially to the One Comma Club Challenge. I can't believe we're finally here. We just got done with a FIRE VIP session a little earlier today, which was so much fun, and now we're here. Man, for the next 5 days, diving deep into this goal, this One Calm Club Challenge. And it's crazy for me, 'cause I was telling VIP earlier, like, we spent, man, the last 4 or 5 months talking about this, thinking about it, and planning it, and now it's finally here. It's crazy when it actually hits, and you're like, this is here, people are here. We had over 12,000 of you who registered to be here over the next 5 days, which is insanely cool. And just so excited to have a chance to be here and to serve you guys, and it's gonna be fun. And this is different than anything we've ever done in the past. You guys know, obviously, the challenge is called the One Calm Club Challenge, And the reason why we did this is because over the last decade of ClickFunnels, we've talked a lot about the Two Comma Club Award, how you can do it, and I think for a lot of people it's very aspirational, exciting, but there's so many people who are just like, that seems awesome, but like, I just need proof this actually works before I completely commit, before I like, whatever it might be, right? I wanna make sure this actually works. And I was like, how could we do something? Could we do something where people could actually get their first comma during the challenge? Now this is not like a guarantee, 'cause I have no idea if it's gonna work or not. I'm pretty sure that what we structure is gonna be the correct thing for you, But I spent all the time for the last 3 or 4 months trying to figure out, okay, what is the shortest path from you going from like, from where you are today to get that first comma? 'Cause as soon as you get that, you get the belief that's like, okay, I can actually do this. Then going to, you know, from $1,000 to $10,000, $200,000, like all the other things become easier. The hardest one's the very first one. But after you have that, like you saw it in the little intro video ahead of time, like for me, that first $20 changed everything for me. It was the belief I needed. And so that's kind of the goal and the game plan here is like, how can we do this? My goal is not just for us to be talking at you and you learning stuff about how to do this, but actually doing it. Okay. Specifically starting tomorrow, we're gonna be actually doing workshops where we're here. I got some guests, we're gonna be on our computers. We're gonna be actually building stuff versus just talking about it. And we're gonna get our hands dirty. It's gonna be a lot of fun. In fact, today I'm gonna give you guys an assignment that's gonna feel a little uncomfortable, but we're gonna do it live together. Again, 'cause this is not just me talking at you. This is an actual workshop working together and it's gonna be so much fun. So before I jump in real quick though, we got people from all around the world. Drop in the comments like who you are, where you're from, just so I kind of see that. Because for me, I got all the comments are here. Here on this huge screen. And since it's just me talking to a camera, this is how I interact. So it gives me more energy. The more things I see, the more things popping up. Okay, now it's going fast. We got Australia, Canada, Amsterdam, Boise, St. Louis, Knoxville, Florida, Idaho, New Jersey. Okay, now it's going too fast. Can't keep up. Okay, so this is amazing. So throughout this entire challenge, the more you guys are interacting with me, the more fun I'm gonna be, the more exciting we're gonna have. 'Cause there's a lot of really cool things happening. And I just, the more we're participating as opposed to like on our phone or scrolling on social media. I'd recommend taking your phone, putting it on airplane mode, mode, do not disturb, and just hang out and like be present here because you decided to register for this challenge 'cause you were looking for a change, right? Some kind of change in your life. Otherwise you wouldn't have done it. If you were completely satisfied, completely fulfilled, completely like happy, all those kind of things, you wouldn't have registered. You're here 'cause you're trying to get a change, to get something to be different in your life, okay? And that's why I'm here as well, to give you guys the information, the transformation, the things you need to actually be successful. So that's kind of the game plan. So if you guys will focus with me and like pretend like we're hitting, sitting here one-on-one doing a one-on-one conversation, I promise you the experience will be so much better. So much better, okay? Right now my day rate's $100,000 a day for consulting. So pretend like you just paid me $100,000 and like you're sitting across from me, I'm telling you exactly what to do. And if you look at it through that lens versus like, ah, register for this free challenge, I promise it'll shift the entire experience for you. So do not miss it, okay? Don't miss anything. The game plan is right now we're gonna go live for probably 90 minutes to 2 hours depending on how long it gets to go through everything. We'll do some Q&A at the end. I got 3 guest speakers who are doing what I'm gonna be talking to you guys about who are gonna come on and kind of share some really cool things as well. And so it's gonna be a great day. I'm really, really excited for it. Okay, with that said, I'm gonna jump right into my slides officially. So as you know, the title, this is Welcome to the One Comma Club Challenge, where you're gonna have a chance to learn AI plus funnels and how you can use those to create your first $1,000, your first one comma this week. That is the goal. It's not an income claim, it's a goal, okay? That I wanna help you guys to actually be able to do that before the week's out. In fact, well, I'll show you guys the dates here in a minute, but we're gonna be doing a challenge this weekend to see how many of you guys can actually get this done this week. So that's my goal, my goal, my game plan. Really quick, we did create a workbook for you guys. I think most of you guys probably got it, hopefully, but the process is a little clunky. If you haven't, if you go to onecommaclub.com/backstage, it'll take you over to Backstage Pass. You go and you sign up for Backstage Pass, then in there is a link to where you can download the workbook and you can take notes on it or print it out or whatever you wanna do. So that's there. Also, we're gonna be doing things inside of Backstage Pass. This is kind of a new community platform we're testing out. It's really, really cool. It's different than like a Facebook group or school groups, the Backstage Pass group. And so when you go to backstagepass.com, or sorry, onecommaclub.com/backstagepass, onecommonclub.com/backstagepass. It'll take you to this pass. You join the pass and there's a feed. You'll be seeing a bunch of stuff. At the top of it is our challenge feed. And if you click on that, it takes you over here. And each day we're gonna be giving you things to go post in there. And so you can go post your homework and things like that. It'll be kind of a really cool place for us to kind of see what you guys are doing. If you get stuck, ask questions, you know, build a community, network with each other, and a whole bunch of cool things will be happening in there as well. So again, that's onecommonclub.com/backstagepass. And so, and if you didn't get that yet, don't stress, just focus right now. You can get that done. About after we get done a little later on today. Okay, here's the game plan for the next 5 days, you know exactly what's gonna happen. Step number 1, day number 1, this is today, it's called the backdoor. I'm gonna show you guys a backdoor way to start building income with funnels, okay? It's different than what most people are doing and that's why I think it's so unique and why I believe you can actually get to the One Comma Club very, very quickly, so that's what's happening today. Tomorrow is where you're gonna actually learn the secret skill, okay? We're literally gonna be on our computers working, I'll be working, you'll be working, it's gonna be so much fun, so I'll talk about how that works here in about an hour, so I'll explain how that works, but we're actually gonna be working that way. It's not just theory, but actual practical application. By the time it's done, you're like, I can actually do this now. This is amazing. So that'll be day 2. Day 3, we'll show you how to get clients without closing. This is where we start making the money, which will be really, really cool. Day 3 is gonna be insanely cool. Do not miss that. And then day number 4, we're gonna show you guys the AI shortcut, okay? Because day 2, you're gonna learn how to do it, and day 4, you're gonna learn how to use AI to do most of it for you, okay? But if you don't learn how to do it on day 2, AI is gonna be useless. I see all these people like trying to use AI and they can't get it to do anything because they don't understand the fundamentals. So day 2, you get the fundamentals. Day 4, we use AI to make it super, super easy. And day 5 is all about how do you go from year 1 1K Club up to the 2K Club. What's the process and the path to get you there very, very quickly? Okay? One thing to note, do not miss day number 4. It's going to blow your mind. Okay? Don't miss day 3. Don't miss any of the days. They're all good. But the AI stuff I'm really excited for because in the past there's not been a lot of AI stuff for funnel building and you're gonna learn about it on day number 4. Okay, the other thing that's gonna be kind of fun is this weekend we're gonna do what's called the Money by the Weekend Sprint. And so Saturday and Sunday and all throughout the weekend, Friday, Saturday, Sunday, you guys are gonna be sprinting trying to get your One Comma Club. And then anybody who does get it, not every, who knows how many we get. If we get 1,000, we won't be able to do it. But a bunch of you guys who actually get the One Comma Club over the weekend, then on Monday we're gonna do a show and tell where those who did it will have a chance to come on and be like, this is what I did, this is how I did it, and like walk through the process with everybody else. If you weren't able to make it over the weekend, you can see a bunch of people who are your peers who are doing this who did have success. And you can be like, oh, that's what they did. And you can model them and you can have success as well. So that's what's gonna be happening, guys. It's gonna be so much fun. And I'm just excited and fired up for, for this entire week, it's gonna be awesome. Okay, so one thing I also wanna stress is that during the 5 days we're not gonna be learning how to build a business, okay? Instead we're gonna be focusing on mastering one highly profitable skill, okay? And the reason why is if you wanna create a business, let's say you wanna start an expert business, right? To do that you have to first off become an expert in something, right? Number 2, you then gotta go and create frameworks, so it could be a book or a course or something, right? You gotta create that, and then you gotta create a webinar to sell, then you gotta create a webinar funnel, then you gotta drive traffic, then you gotta do customer support, I was like, for somebody to be successful in the coaching business, there's like 15 different skill sets you have to master to be able to launch a coaching business. And I think that's great, to get to a 2 Comma Club and things like that, it's a great way to do it, but it takes a lot of time to master those skill sets, right? If you wanna start an e-commerce business, you gotta figure out how to find a product, you gotta source the product, you gotta get the things in here, then you gotta figure out how to create a sales video, then you gotta figure out how to do the funnel, then you gotta figure out how to drive traffic, like there's all these skill sets. And I was like, if I wanna get you to make your first comma this week, I can't do it in those traditional things, right? I can't do it by building business. Instead, we gotta find what's one skill set that's highly profitable that people will pay you for over and over and over and over again, because that skill set, that is the big secret, okay? So that's what's gonna be different about this than other challenges we've done in the past. We're not focusing on building a business, we're focusing on mastering a highly profitable skill set. You master that and you can leverage it to get your first one comma and then multiple comma and like it can grow from there, okay? But this way, again, the goal is to get you guys making money before the weekend's out and the only way to do that is by focusing on one highly profitable skill set. Skill. Okay? Now what's cool about the skill that you're gonna be learning about and understanding is that this is a skill that small businesses, every single small business in the world, they need somebody with the skill. Okay? And 99.999, the majority of them do not have a person who has the skillset. Okay? If you can come attach the skillset to their business, you can be successful almost overnight. Okay? Influencers need somebody with the skill. How many influencers are there on the internet? There's a lot. Everybody thinks they're an influencer, okay? And every single influencer needs this skill. In fact, we did, do you guys know who the Harmon Brothers are? They're a company that does these like really crazy funny viral videos. Like they did the Squatty Potty one with the pooping unicorn back in the day and a whole bunch of other ones. But we hired them to make a video with us one time. And I'm not gonna show you the whole video because the end of it's selling a product we don't sell anymore. But the first part, we were trying to show that like influencers act like they're rich but they're actually not making very much money. And so I want you to understand, this is the reality of what most influencers' lives actually look like. So watch this video real quick with me and I'll come back and explain why this is so important to understand.

Most bloggers and influencers are making no money or at best a fraction of what they could be. Thank you, James. Cancel my 1 o'clock. As a blogger or influencer, you may have thousands of followers, but that doesn't equal thousands of dollars. Looks can be deceiving. Right, small dog?

Gah!

T-shirt rat! So to make money, you plaster your page with ads. My blog's at the bottom of these ads. Yeah, almost there. You're gonna love it. Or you take sponsorships that make you feel gross. This cute tutorial for buttercream frosting brought to you by Al's Hemorrhoid Cream.

Mmm!

Some platforms let you monetize, but the payouts are pretty unpredictable. So you have no choice but to desperately pray to the algorithm gods for mercy. What more do you want from me, algorithm god? More clickbait? Less clickbait? Are you even there? In the end, you never know what money, if any, is coming your way because you aren't in control of your revenue.

So there is almost every single influencer on the internet. I was reading this thing on the Wall Street Journal. It says social media influencers aren't getting rich. They're barely getting by. So every influencer you see online needs somebody with this skill set. Okay? Literally every author, every speaker, every coach, every consultant, every e-commerce, every brick and mortar, every influencer, every business needs somebody with the skillset you're gonna be learning, okay? And so that's what's important to understand. Like this is like the most highly in demand and the most highly profitable skillset you can possibly have, okay? But for businesses, it's even getting worse for them, right? Because AI is shifting everything and most of 'em have no idea what to do. They're all freaking out, okay? Maybe you guys been watching what's been happening with AI, how it's destroying the job market. Like this article here is from Salesforce, which was the biggest hire of developers in the world. They just laid off 4,000 developers, right? 'Cause AI does it better. So like they're cutting people people. There's, you know, 90,000 tech jobs were cut in 2025. Like, this number keeps going up and up and up. So businesses are kind of freaking out right now, 'cause they don't understand what's happening. They understand AI's there, they understand that like other people are getting things done faster and cheaper and more, and like all these things, and they don't know what to do. Okay? And so what's cool about the challenge you guys are doing right now is you're gonna be learning how to do both AI and funnels. Okay? The most profitable skill set on the planet, which is funnel building, and then number 2, using AI with it so you can do it quicker quickly. So you could replace half of somebody's team by you coming in and doing this for them. Okay? So it saves them money, makes you money, and it's one of the coolest opportunities I think that's ever been there. Okay? And so they all need somebody who can make them money. Okay? They need a website, they need AI, and those are the keys. Okay? So learning how to build funnels for other people is the big opportunity. It is the big idea. In fact, I think it's the greatest opportunity of our lifetime. I made a really quick video just to show why I believe this opportunity is so important and so powerful. It's the reason why I was like, if we're gonna get somebody one comma in the next 5 days, 7 days, 10 days, whatever it's gonna be, like the only way to do that honestly is to do this, is to master the skill set of funnel building and build funnels for other people. So let me show you just a real quick video to help you see the size and the power of this opportunity, then we're gonna dive into actually how you capitalize on it. Here we go. So right now we get about 1,800 people per day who sign up for ClickFunnels. All they really want at the end of the day is the funnel. So I'm trying to build an army of funnel builders to handle the demand. The demand is insane. It's a huge opportunity. I believe it's the greatest opportunity of our lifetime. There are literally millions of companies right now that need funnels and they're just waiting for it. The most valuable skill that every single business needs is a funnel builder, or what we like to call inside the ClickFunnels office is a rainmaker, someone who can make it rain. All these businesses know they need to be driving traffic online. Most of them are losing money every single day. You come in, you build a funnel for them, and all of a sudden you're like a magician. Like, what did you do? Get more sales, more traffic, everything blows up because of you and your skill set. What is up everybody, welcome to the very first— You want to become one of the best, if not the best funnel builder on the planet, but you have to know these things and understand them at a deep, deep level. The better you get, the more you can charge. But at first Of course, you're not gonna be very good. That's why it's so important to start. Okay, you guys getting this? This is the big opportunity, okay? Building funnels for other people. Someone asked like, what about building funnels for ourselves? Don't worry, I'm gonna talk about that here in a minute, okay? 'Cause you're gonna leverage this into that. But it starts here, okay? This is the big opportunity, okay? I call it the funnel hacker backdoor, okay? Focusing on one skill set, mastering how to build funnels, okay? With that, there's no product creation, there's no inventory, there's no customer support. You just use this skill and you get paid paid. There you go, I had to put that in there. And the coolest thing is now AI can literally do 90% of the work for you, which again, we're gonna talk about on day number 4, so don't miss day number 4. But it makes it so much faster and so much easier. Now in the past, I always had to sell people on why funnels were the greatest thing in the world. And some of you guys, I think for the most part, a lot of you guys know what funnels are. I'm curious, how many of you guys don't know what a funnel is yet? If you don't, type in the comment, I don't know. And if you're like, I do know this, say, I know what a funnel is. When I first started ClickFunnels over a decade ago and I'd ask like, who knows what a funnel is? Pretty new, okay? We got people who know, people aren't interested, we got a lot of it. More people know what they are now than they used to, but a lot of people don't, okay? So I have this graph right here because a website and a funnel look very similar. People are always like, oh, like, they think that like, yeah, Russell, you own ClickFunnels, it's a website building company. I'm like, well, they look like a website, but the difference is a website is confusing, right? There's like a million links and it's like a maze that people get lost on versus a funnel. One of the core beliefs of like, of direct response marketing is that a confused mind always says no. So you come to a website, website with a million different links and options and opportunities, someone's wandering around, they get lost, right? Or Shopify store, they get lost in the thing. With a funnel, again, because a confused mind always says no, we make things very simple. So each page has one option. On this page you can only give me your email address. On this page you can only buy this thing. On this page there's only an upsell. So it's a very simple step-by-step process, okay? And that's what a funnel is, okay? And we've proven over and over and over again. We did the website ClickFunnels test with all these people with the website. We built a funnel for them in ClickFunnels and we did A/B split tests. And on average, for every 1 customer someone got on a website, they got 6 through a funnel. And we did this in every industry, from dentists to chiropractors to authors to speakers to coaches to gym owners, like consistently across the board, funnels won 100% of the time, okay? And so funnels are like what everybody wants, what everybody needs, and when you have a funnel, again, it's not even proven, you have a funnel though, it's like bringing a funnel is like bringing a knife to a gunfight, right? Where it's just like, you're gonna win every single time. So even if you don't know what a funnel is yet, just understand like it is the greatest, thing that a business can apply to their business to grow their business quickly, okay? And you'll learn more about funnels today and tomorrow and throughout the whole week, but just understand like funnels are this thing that is changing everything, okay? When you understand what they are and how to use them, you can make any business grow quickly, okay? And the growth of this is not slowing down at all, okay? As you saw in the video earlier, we get over 1,800 people every single day who sign up for a free ClickFunnels trial. 1,800 people a day, okay? Some days it's more, some days it's less, but it's like that's the average when we took it over a year, okay? These are all people who want a funnel, okay? But the reality is 99% of the new members have no idea what kind of funnel to build, what funnels are, even anything, right? They're just like, I heard that funnels are awesome, everyone I know is talking about how funnels changed their business, but I don't even like, I don't even know what a funnel is, right? And so they get all confused. And so what's cool is this is where you have a chance to come in. If you do the math, again it's 1,823 people per day, that's 12,000 people per week, that's 54,000 people per month, that's 665,000 people per year, businesses every single year coming to ClickFunnels saying I want the result that a funnel has to offer me, okay? The number one question we get when people sign up is who can build this funnel for me, okay? Every single day people are asking us because they don't wanna learn how to build a funnel, they just want a funnel. Like that's the big aha, that's the big idea, okay? Now in a perfect world I would build a team of 8 billion funnel builders, I would just build funnels for everybody, but that's really hard, right? And I don't wanna build a whole staff and team and everything to be able to do that, but it's interesting because ClickFunnels builds funnels. It's very simple, very easy, but what I realized is that people don't necessarily want a funnel. Have you ever heard the analogy where somebody buys a drill but they don't really want a drill, they just want a hole in the wall, right? And so the same thing is true with this, right? They don't really want a funnel, they just want the result that the funnel gives them, right? They just want somebody to drill the hole so they can hang their picture up, so they can drive more traffic to their business, so they can get more leads and more customers, right? And so ClickFunnels is the drill. And they want somebody who knows how to give them a hole, okay? And the coolest thing is that you get paid to make them the hole. Does that make sense? You guys getting this, my analogy? My analogy make sense? Very, very cool, okay. So big question is like, well Russell, does this actually work? And so what's cool about this is every single day throughout this week I'm gonna be bringing on people who literally do this as a full-time career. Like this is what they do is they build funnels for other companies. Some of them build funnels for their own companies and they build their own, like different versions, but I'm gonna introduce you to a bunch of them so you have chance to meet them. In fact, I got 4 guests today. One I'll introduce here in a little bit, but there's 3 that'll be coming on. One is Anne-Marie. She's somebody who does this as a living. She landed her first 2 clients who referred 2 additional clients and launched her hobby into a full-blown business. You're gonna have a chance to meet her later on today. This is Jake Leslie. Jake Leslie worked for me for a long time building my funnels and designing. Now he does it for himself and other people. He gets equity in companies for building funnels. It's really cool. He's gonna come on and also Carson Patton. Carson's a young kid who started building funnels and started doing it between, let's say, between school swim practices, and now it's a whole business helping high-ticket people to scale their businesses with funnels, okay? And so that's the opportunity I'm gonna be sharing with you guys, and it's really, really cool, okay? This has opened up the big opportunity that I want you guys to understand, because it's the fastest way to generate income and revenue online that I'm aware of, okay? And it's interesting, 'cause I think that this opportunity's not shrinking either. If you look at ClickFunnels, we launched ClickFunnels a decade ago, this is our original logo, and during that decade, I think we got, if you look at the adoption cycle of a business, like the first few, there's the innovators, the early adopters, and for the first 10 years, that's really who we focused on. And those are the people building funnels. But now we're in this new transition period. This is the new ClickFunnels logo where it's going into the early majority, late majority. This is where the mass is, where all these businesses who for the last decade didn't even know funnels existed are finding out about 'em or people are coming to them and showing how they can use 'em. And I think this is why this is so big 'cause everyone who's built funnels so far if you look at like how much more people now are learning about funnels, like it's the biggest opportunity in the world. I started thinking about this like, I still remember when I first discovered a funnel. If you haven't heard my story yet, I was a college kid and I made my very first product, it was teaching people how to make potato guns. So I made a potato gun DVD, I was selling it, and it was just a one page with an order button, and I was selling the potato gun DVDs, and then eventually ad costs went up and it stopped working, right? Initially, I was spending, I'd spend $10 a day, I'd make $30. It was like this really cool thing. But then ad costs went up, I was spending $50, I only made, I only made, you know, I only made whatever it was, $20, $30. I was losing money every day. And about then I had a friend who I called him on the phone. He's like, hey Russell, I discovered this new thing. And we didn't have a name for it then. It wasn't called funnels. But he's like, you know how McDonald's, when you go through the drive-through and you order a Big Mac and they ask you like, hey, do you want fries? Fries with that? I'm like, yeah. He's like, I just did that to my website and now it's working again. I'm like, what do you mean? He's like, after somebody buys my first product, on the next page I ask them, I give them an upsell. Like, do you want to buy, do you want fries with that? Do you want a Coke with that? And I was like, well, how would that work for my potato gun business? He's like, what does somebody need immediately after buying a potato gun DVD from you? I'm like, well, they have to go to the store and buy the kit and the pipes and everything. He's like, what if you made an upsell where you sold them the kits. I was like, oh my gosh. And so we went, I found a partner who made potato gun kits and we partnered with them. So when someone would buy the DVD for $27, $30, whatever it was, then we'd upsell them for $297, the potato gun kit. And all of a sudden our funnel started working again. So I would spend, I'd spend $50 to get a customer. I'd only make whatever, $20 on the DVD, but then 1 out of 3, 1 out of 4 buy the upsell and then we started making money again, right? And that was the very first time I discovered funnels. And when I figured it out, I was like, I feel like I I have a secret that nobody knows about because nobody knew about it back then. And so I started building these funnels when I was in college. We started building funnels in every market. Like we did it in the dating market, in couponing, in weight loss. Like we were building these funnels. We'd go into any business, any industry, and we would just dominate everybody else because nobody understood the power and the magic of funnels. And it was the coolest thing. So I remember when I first discovered how cool it was. I'm curious for you guys, how many of you guys remember when you first discovered the concept of funnels? Okay, maybe it's from one of my webinars, maybe it was my podcast, maybe you read my, you know, maybe you read DotCom Secrets book, which talks about the whole things about funnels, you came to Funnel Hacking Live, or maybe this is the first time you've ever heard about funnels. If that's you, type that in too. Like, this is like, I'm just learning about funnels today, Russell. Or if you've heard about, like, I'm curious, like, when did you first discover it? Okay? I'm assuming if you're here and you follow me, you're probably like, like me, where you're like, I love marketing, I love funnels. And you may have even heard me, this is kind of the ClickFunnels mantra. I invented this 5 or 6 years ago. I said, you're one funnel away. I started telling people this, like, you're one funnel away. It might not be the first funnel or the second funnel, but if you keep trying funnel after funnel after funnel, eventually you're gonna have success. In fact, I remember my friend Trey Llewellyn, he got on the ClickFunnels platform. He was like customer number 6. And I was trying to explain to him what a funnel was. He's like, well, I'm gonna launch a funnel every week till I'm successful. So he launched the first one and it did okay. Launched the second one, it bombed. Third one got a little better. Fourth one, fifth one. And every week though, he launched a new funnel. And then on his 11th funnel, funnel blew up and it became even to this day the highest grossing funnel in the shortest period of time in ClickFunnels history. It all came because he was, again, this concept like you're one funnel away. And my guess is maybe you've heard me say that before. You heard me say it on a podcast or in my book or at an event where I'm like, you're one funnel away, you're one funnel away. But this is the big secret, okay? This is the funnel building backdoor where you understand that funnel doesn't have to be yours, okay? This is what most people miss. Miss. They're like, I'm one funnel away. Okay, to do my funnel, I got to build a course and a product and all these things, which are great, but takes so much time to do it. So they keep delaying them having success, delaying them having money, because they're trying to learn all these different skill sets. Okay, so the funnel building backdoor is just the fact that like you're one funnel away, but that funnel does not have to be yours. Okay, you can do that funnel for somebody else. Okay, a really good success story about this is my friend Steve Larsen. So Steve's someone who you've probably seen online. Like, he's won 2 Comedy Club Awards. I think he's launched like 60 of his own funnels. He sells his own products, his own courses, his own coaching. Like, he has a whole business around that, right? But before Stephen became Stephen Larsen, right? If you go back in time, I wanna show you guys his before, okay? So before, this is Steve. He was in college. And guess what? He read the book. He was like, funnels are the greatest thing in the world. He was so excited. Him and his buddy would like listen to podcasts. They were learning about funnels and everything. He wanted to go to our Funnel Hacking Live event, right? And Funnel Hacking Live, the tickets were like $1,000 plus you get flights and hotel. And Steve again was a college kid and he did not have that money. And so what Steve did is he decided, I'm gonna leverage the skillset that I've learned. So he went out to his audience, he's like, to the business owners he knew, and he's like, hey, I'm trying to go to this event called Funnel Hacking Live, it's $1,000, I don't have $1,000. If you will buy me the ticket, I will, I will build a funnel for you for free. And so he traded funnels for money. So somebody gave him $1,000, he bought a ticket, and then he built a funnel for him. And then he's like, I don't know how to get there. And he's like, went to another business owner like, hey, I wanna go to this event, I have a ticket, but I need airfare. If you will cover my flight, I'll build a funnel for you. So he traded a funnel for airfare, and he traded a funnel for hotels. And this is Steve Larsen, he showed up and he came to the Funnel Hacking Live, I had a chance to meet him. And this is where he started his career. Right? Then he came to work for me, built funnels for me for 2 or 3 years. Then he started building funnels for other people. But he got better and better and better at the skill set, right? And eventually got so good at it that all of a sudden he's like, I have this great skill set. Here's an opportunity. I could put my own product in here. I create another product. Or maybe I could partner with somebody who's got a business. I could plug in their product. And overnight he was successful because he had already mastered the skill set. He'd been making money with the skill set for a long time. And when he was ready to launch his own product, he already had revenue coming in, he already used that skill set, kept getting better and better and better, and now he's able to jump right in. Okay, so for the person who asked in the comments, somewhere amongst all the comments, of like, I wanna build funnels for myself, I could, you should, but if you wanna make money in the next 5 days, start building funnels for other people first, right? Get good at the skill set and like perfect it, learn how to do it while you're then coming and building your own business on the side. So it's one of the best ways to like, to get you into the game as well, okay? In fact, on day 5, we'll talk about a lot of ways how to go from 1 comma club to 2 comma club, and one of the ways ways is to then leverage that into creating a course or e-commerce or some other business. But again, we'll get in that on day 5. Okay, now, right now there's a lot of crazy stuff on the news, right? And I don't know if you've ever read this book, it's called Trust Me I'm Lying by Ryan Holiday, Confessions of a Media Manipulator. I read this book, I was like, I believe nothing that's ever on the news ever, right? It doesn't matter if you're on the left or the right, they're all lying to us all day long because they want to keep us in fear, they want to keep us in very certain states. But if you look at 3 hours the situation, okay, with AI, people losing jobs, with the economy shifting, with everything, more businesses are starting now than ever before. This is the graph that shows how many more businesses, like 3.5 million businesses that year, 4.3 million, 5.5 million, 5.6 million. I think this year the guesstimate is gonna be over 6 million new businesses created. And guess what every one of those 6 million businesses need? A funnel builder. Okay? So the opportunity now is growing faster than ever. And the more people lose jobs, the more people are starting businesses, right? And so now is like the perfect time. And all these business owners that are creating businesses, they know the old marketing doesn't work, but they don't know what to do. Okay, a good example of this. There's a company called FiberFix and they have these really cool fiber things that you wrap around a pipe and it helps a leaky pipe, right? Really cool product. And so they went and they hired the Harmon Brothers, same guys I showed you guys earlier, made the funny videos. Video. It was insane. It was so funny. They launched it, it went viral and drove all the traffic to this Amazon store. And guess what happened? Nothing. It was like hitting a brick wall. Like, it didn't convert. It didn't— people weren't buying and everything. And they were freaking out. They'd spent millions and millions of dollars on this campaign. And they kept hearing this guy named Russell Brunson, who they— they told me later, like, we thought you were a scammer. They get— we keep hearing you talk about funnels, your One Funnel Away. So they messaged me like, hey, could you help us with this? Because nobody's buying off our Amazon store. I went to the page, I'm like, well, of course they're not. This is, this is like the anti-sales department. You did a horrible job. I said, you guys just need a funnel. Like, how does it work? And so we went, we built a funnel for them which looked like this, okay? Page 1, page 2, page— like those 5 pages. They relaunched the video and this business blew up to the point where they were able to sell it. And, um, it all came off of that, okay? And so like, when you can learn the skill set, you guys, like, um, the amount of money that they were willing to pay me to build this funnel is Crazy, okay? Because I know something they don't know. They know that like there's a way to do this. They know people on the internet are making money. They know AI works. I don't know how it works, okay? When you know the skill set, you can apply that and they'll give you anything because you're bringing them free customers, free cash, free leads, right? You become the most valuable person on their team, okay? There's a story, I don't know if you guys have heard this story, it's one of my favorites ever. This is from Sam Brannan. He was a gold prospector back in the day. He lived in San Francisco and he was out there They're out there prospecting for gold like everybody else. And then Sam Brannan had an idea. He said, everyone's out here looking for gold. He's like, what if I was the only one who provided the tools, the picks and the pans and stuff? So he walked around all of San Francisco and he bought all of the picks and the pans and everything, brought them back to his shop. And then he got some gold in his hand. He started running around the street saying, there's gold in the American River, there's gold in the American River. And what do people do? They start freaking out. Around trying to figure out how to get gold. They went to all different stores, there was no pans, no picks anywhere except for Sam Brannan's store. They ran to his store, bought the shovels, bought the picks, and Sam Brannan became the first millionaire in San Francisco history. Okay, how did he get rich? He was the shovel seller. He was the one selling the tools that helped them to do the business they were trying to do. Okay, somebody wants to be a chiropractor, cool. They want to— they're digging for gold. Okay, but the person who became the millionaire was Sam Brannan. He was the one who gave them the tools so they could mine for gold. Okay, funnel building is shovel selling. You're bringing the shovel, you're bringing the tools they need so they can become a coach, they can be a chiropractor, they can be a dentist, they can be a coach, they can be an author, right? Those people don't want to become funnel builders, they don't want to become marketers, they just want people to buy their thing, right? And so the people who get rich are Sam Brennan, who sold the tools. It's you who becomes the funnel builder, that's who gets rich in the relationship. Okay, I believe this is the biggest wealth transfer that's ever never happened, right? And it's going to the shovel sellers who can help all these new businesses to become successful. If you can learn how to do that, it'll change everything for you, okay? This is your protection in the very, very uncertain world. I've been on this planet for 45+ years now, and this is the most uncertain I've ever seen it. It's chaos between AI and wars and politics and like just all the insanity of the world we live in right now, okay? The only protection in uncertain world is number one is your skillset and then your ability to attach your skillset to a successful business. That's it. You're like, what happens to all the businesses that go out of, you know, go under? It's like, a lot of businesses will go under, but there's always gonna be successful businesses, right? And if you have a skillset that they need, you can write your own check. Okay? So, what is the most valuable skill to almost every single business, okay? I call this the skillset of becoming a funnel hacker, okay? So I got my funnel hacker shirt on today. The skillset of becoming a funnel hacker a.k.a. a rainmaker. Somebody who can walk into a business, can apply something, and it makes it rain. Okay? That's what we're talking about here. In fact, I got a really cool— this is a video clip from Garrett J. White at our second or third Funnel Hacking Live. He shared this thing about becoming a rainmaker in your business, and it was so powerful. So we're gonna watch this video clip real quick, and afterwards I'll come back, we'll talk about how to make it rain.

Let me tell you a story. I found a book in the business section, and it was called 30 30 Days to Guerrilla Marketing by Glen Livingston. This is the first time I've read this book. I had actually never studied marketing in my life. Now you heard the story that I had hundreds of employees, yes? And we were running successful businesses and we were doing tens of millions of dollars and I had never once considered that I was a marketer. And it's 30 days of simple things that you can do day over day over day and for the first time in the light bulb goes on. Wait a second. The way you control the game is you control the rain. Being a marketer is the capacity to take a message and place that message into the marketplace, grab people's attention, and pull them in a direction. I had never won once considered that my skill set should be focused on this idea of mastering marketing. Because I have— the story I told myself was that I am a businessman. I had never stood up and said, I am a marketer. I'm going to learn this, and I will bleed to make this happen. And it started with a change, which was, am I a businessman or I'm a marketer? I am a marketer. I wake up and the first thing I ask is, how am I going to make it rain? Every day in my businesses, how am I going to make it rain? Not a day goes by, not Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday, where I don't wake up and say, how am I going to make it rain? Because if you can't make it rain, your funnel is worth nothing.

All right, you guys getting this? If you want to win the game, you have to learn how to make it rain. Okay? That's how you become invaluable to any business owner. Okay? I talk about this, I think talking tomorrow in the VIP session, I'm gonna go a little deeper into this. But in every business, like there's the entrepreneur, there's the technicians, there's the managers, all these kinds of things, right? And the entrepreneur's got no risk, right? Or sorry, the entrepreneur's got tons of risk, but there's no ceiling on their earning. Everybody else, you know, they look at the technicians who are doing stuff and the managers, like they all have ceilings of their income, but they have no risk, right? But there's one other role that's different. It's the role that comes into a company, it's called the rainmaker. And the rainmaker's most powerful powerful role, okay? Because the rainmaker, first off, has no ceiling on the earning potential. If I come into a business and I can generate an extra million dollars a year for them or $10 million a year or a billion dollars a year for them, the amount of money I can get by being the person who knows how to do that is worth insane amounts of money. There's no limit on my ceiling. But also by coming in as a rainmaker, I don't have the risk of the business. The entrepreneur has the risk of the business. You have the ability to come in with no risk and no ceiling, which is the best possible situation to be in. To be in, okay? So my goal is to teach you guys and turn you into rainmakers, okay? A rainmaker is any person who brings clients, money, business, or even intangible prestige to your organization, okay? If you can do that, you become the person they will write checks for because you have the skillset, okay? And the coolest thing is that skillset is not that difficult to learn. And AI nowadays will do 90% of it for you, which is insane, okay? So funnel hackers are the ultimate rainmakers, okay? That's why we got the cool shirts. By the way, if you haven't got your merch yet, I dropped a link inside of the workbook, But we are selling all the new Funnel Hackers merch at onecomicalub.com/merch. Take a screenshot of that real quick 'cause we're focusing, don't buy it right now, but go check it out. That way you can be in matching shirts and t-shirts with me and the team, which would be cool. All right, we keep going. So I wanna tell you guys a story about Stephanie Dove Blake. Stephanie's actually in office space, so in about, I don't know, an hour from now, I'm gonna bring her on stage and actually interview her about this whole process. But this is a picture of her and her kids. And again, I don't wanna ruin the whole story for her, the parts I wanna make sure that you understand. Stephanie was trying to figure out this business. She'd been trying to figure out different ways to make money online, a bunch of stuff, and she came into the same opportunity I'm sharing with you guys about building funnels for other people. So she went out there and she built a test funnel for a chiropractor. This chiropractor, I don't believe he paid her, he was just like, hey, I can build this funnel for you and see if I can make it work. So she goes and she builds this funnel for the chiropractor, and guess what she did? She made it rain. She goes out there and from this very first funnel, she got 86 people customers for that chiropractor with a patient value between $1,000 and $1,500 each. So just think about the math. Let's just say it's just $1,000 per patient. So she brought him 86 patients at $1,000 apiece. So she just made the chiropractor that much money by building one funnel. Okay, now would it be hard for her to come back and be like, hey, I want 20% of that, I want 10% of that, I can bring you more people, give me equity in the company. Like there's so many things she could have done, right? But she was able to do that. She built a funnel for free and then she made her make it rain. Okay? Stephanie is a funnel hacker. Why? Because she knows how to make it rain. She went to a chiropractor's business and made it rain for that person. Okay? The chiropractor is not going to know how to build a funnel, how to get 86 customers. Like none of those things they understand. Like they want to adjust people all day long. And Stephanie came in with her skillset and was able to do this for them. Okay? And the story gets better. I'll come back to it in a minute, but I want to share another story. This is a story from a guy named Noah Lenz. And Noah's a little older now, but this was a, I had a chance when he was, I think 14 years old, he came to an event event and it was a, we did a young entrepreneur event and my kids were there. I wanted to inspire my kids. So I had Noah come on stage and he builds funnels for other people. And so I wanted him to explain what he was doing and what he said shocked me. I was not expecting this, but it was one of the coolest lines in the history of all time. So listen to Noah who does, who still to this day builds funnels for other people. I know you've built funnels for yourself and for other people, but when did you kind of decide like, I'm going to build funnels, you For Caleb obviously, but other people, like, what was the reason why you kind of made that decision?

I like building funnels for Caleb, working with him and like not having to like worry about my own product. Like he worried about the product, fulfilling it, et cetera. All I needed to do was do the marketing, which is what I was really passionate about. In about June of 2018, I started my own agency.

How much do you charge somebody to build a funnel for them?

If someone wanted to work with me, I honestly, I honestly would probably only work with him if I got a certain amount of equity in the business.

He's negotiating equity already. I love it. Alright, okay, you guys see that? Noah's a funnel hacker. Why? He knows how to make it rain. At 14 years old, he's negotiating equity in businesses. Why? 'Cause the skill set is that valuable. Okay? Of all the things you can learn, you guys, like you can learn how to do open heart surgery on somebody, it's not nearly as valuable as you coming to a business and building a funnel for them. It's that much, it's like that valuable of a skill set to learn and to master. So the best way to be a rainmaker is to become a funnel hacker. So my question here, how many of you guys here wanna become a funnel hacker? If you wanna be a funnel hacker, I can't see your faces, but type in the comments, type in funnel hacker in the comments. I wanna see who is a funnel hacker. 'Cause funnel hackers are the people who know how to make it rain. They're the ones who know how to grow businesses, scale businesses. Alright, here my funnel hackers are coming up. Okay, okay, we got funnel hackers, alright, my funnel hackers. In fact, I wanna take this one step further. Before we go any further, how about this? I want everyone, tap yourself on the chest wherever you are and say, I am a funnel hacker. Okay, right now, 1, 2, 3, I am a funnel hacker. I wish I could hear everybody around the whole world. We got, what, 12,000 people registered? One more time, say I'm a funnel hacker. Okay, this is an identity I want you to have, you guys. Okay, this identity is unique. You've heard about the funnel hacking community, right? We do big events with thousands of people at it, right? They're all funnel hackers, people who know the skills, who come into any business, could be their own, could be other people's, but they know the skill sets to make it rain in that side hustle. That person's business, okay? Becoming a funnel hacker is the key, it's the identity that I need you to have to be successful over the next 5 days, okay? I want this to be something you're thinking about all the time, you can tattoo it to the back of your hand if you want, but being a funnel hacker is what we do here in this community, right? We developed, we invented, we figured out these systems, these processes that can bring so much value to any business field if you just apply it to it, okay? This is the most valuable skill set that you can learn today, period, okay? So my goal over the next 5 days is first off to shine a light on this new opportunity for you so you see exactly what it is. Number 2 is show you exactly how to do it so you'll be able to start building funnels for people immediately. And then number 3, and this one's important because I always think about this, like if you wanted to learn how to build funnels, like you could go and you could read my book, which is good. You can go to an event, you can go to a course, but I want to actually get you guys, like put you on the bike, right? There's gonna be a group for me where we're gonna certify you guys to actually make you certified funnel builders to be able to do this for our community, right? We're actually put you on a bike where you're doing this and actually getting your hands dirty. Every single day. And we're gonna be doing that during this challenge is where, like I said, tomorrow we're gonna be actually in ClickFunnels building funnels, so you'll learn exactly how to do it. So if you're nervous about it, you'll have it mastered by the end of the day tomorrow, which will be really, really cool. Now the certification we'll be offering, not today but at the end of this event, is not gonna be cheap, okay? It's not gonna be for everyone, so a lot of people are like, why is, you know, is Russell gonna be pitching me something? Yes, at the end of this we're pitching a certification program. The cost for certification starts at $18,000, but I got good news for you. Good news is, is you may be able to twist my arm a little bit. The more fun I have during these challenges, the nicer I like to be, and so what we're gonna do is the price starts at $18,000, but the more fun we have, I'm gonna keep dropping the price, lowering the price, and so I need you guys participating, going full out, going crazy in the comments, yelling out Funnel Hacker every time you get excited, 'cause the more I see that, the more energy I have, the more likely I'm gonna drop the price. Does that sound fair? Okay, so we'll keep dropping the price. Alright, now I also want you to understand this is not gonna be easy. This is not a get-rich-quick thing. This is not what I believe in. It's not what I do, okay? Like I said, it's not get rich quick. This is a work hard and learn an in-demand marketable skill set. And you have to get really, really good at it. Okay? Success is not guaranteed and it's not going to be easy either. Okay? But if you learn the skill set, you're going to be super valuable to any company, any business you want to do it. Okay? It'll give you the ability to literally write yourself a swimming pool. That's a weird thing to say, Russell. Okay? Now I want to say, I phrased it that way because there's a really cool story. Okay? The story is from a guy named Paul McCartney. You have heard of him. One day, Paul McCartney, Paul McCartney was sitting there talking to John Lennon, and they said, we really want a swimming pool. And Paul McCartney said, hey, let's write ourselves a swimming pool. Okay, write ourselves a swimming pool. What does that mean? It means we're gonna go write a song that generates the revenue for that, and from the revenue, then we'll go build our swimming pool. Okay, and so what happened is that they went, they sat down, they wrote the words for this. I think, I believe it was Help, wrote the words for the song Help, recorded it, launched it, got the money, and built themselves a swimming pool. Okay, so that's the power. Um, I don't know if you guys remember, if you've read the book Rich Dad Poor Dad. My dad gave me this book when I was probably 22 years old and sat on my bookshelf for like 8 or 9 months before I finally read it. And I read it and changed my life. And one of the key concepts in here, he talked about in the Rich Dad Poor Dad, he's like, there's, there's a rich dad and he had a poor dad, right? He said the rich look at things differently than the poor. He said the poor will see an opportunity comes to him and look at and say, oh, that's cool, but I can't afford 'cause that's what poor people say when they see something. He's like, my rich dad will look at something and he looked at it differently. He said it was almost the same, but it was a little bit different. He said, how can I afford that? Okay, so an opportunity comes to you like, I can't afford that. That's one thing, right? Like Paul McCartney and John Lennon, right? It's like, oh, a swimming pool, like, I can't afford that. It would have been done, but instead they stopped and said, well, how can I afford that? Oh, let's write a song and the revenues from that song will pay for the swimming pool, right? How can I afford that? So this is this key, thing you got to start learning in your mind, right? Is that people who are poor, they think, I can't afford that. People who are rich think, how can I afford that? And by asking the question differently, it opens your mind to all different opportunities and ideas and things open when you shift from I can't afford this to how can I afford this? What can I do? I remember for me when I was getting started in this business, man, 23, 24 years ago, and I needed to buy this course. It was a $1,000 course, which 20-whatever years ago was a lot of money for a course. And I couldn't afford it. And I just read Rich Dad Poor Dad, and so I remember thinking, sitting there like, okay, well, I can't afford it. How can I afford that? Like, what would a rich person say? How can I afford that? And I was like, huh. I remember looking out the window and, uh, the house we're renting, this big old tree, and on the ground were tons of leaves. And I was like, I wonder if the dude next door will pay me to rake up the leaves, or the guy that owned the duplex we were in. So knock on the door, I'm like, hey man, um, will you pay me if I rake up the leaves? He's like, sure. I'm like, how much? He's like, uh, $200. I'm I'm like, dang. So I went down to Home Depot, bought a rake, bought a tarp, came and raked up the leaves, I threw it in the thing, took it, got my $200, and I was like, hey, I'm 1/5 of the way there. And I started driving around to other places that had leaves, I knocked on the door, hey, can I rake up your leaves? They're like, how much? I'm like, $200. They're like, all right. And I raked up those leaves. I did that, 5 lawns, had $1,000, bought the course, changed my life, okay? Now, if I wouldn't have done that, if I would have done what everybody else is like, I can't afford that, I'd still be in that same situation today. Okay, but instead my entire life changed because I asked the question differently. How can I afford this? Okay, and so for you guys, when you start looking at this opportunity, right, the question I want you to ask yourself first off is like, what's your swimming pool? What's the thing that you want? Some of you guys, the swimming pool is like, I want to build a new house. Some of you guys are like, I hate my job, I wanna leave it. Some of you guys are like, I got college debt, if I could get out of the college, that'd be my swimming pool. Like, what is your swimming pool? I'm curious what it is. Type in the comments wherever you guys are at in the world. What's the swimming pool you're looking towards? Like, what's the thing that you're trying to achieve here? Right? I wanna make this very tangible for you. 'Cause if you understand it, again, my goal is to get you guys to build, excuse me, my goal is to be able to get you to earn your one comma before the week's out, right? But then you have the skillset before, like, for me to actually get that thing, I gotta get five commas, or not, you know, five one commas. So I gotta make $5,000, it's gonna take $10,000. Like, when you realize like the swimming pool I want's gonna cost me You lost 10 grand, 12 grand, 15, whatever that is. Now you know exactly what it's like, cool. Just replicate that what we did this week 5 times and maybe start charging more and then you wanna do it 3 times, right? Like there's a lot of pools out there. Maybe the same person's saying infinity pool over and over again. Property build on residual income, generational wealth, freedom, financial freedom, not to have to work for anybody else. $20,000 a month, cool. Build a legacy, doing more service. I love it. Okay, so for all you guys, you have a different swimming pool, and realize that this opportunity is the, um, the path to get those things that you want. Okay, just like John Lennon, Paul McCartney, they wanted swimming pools, so they wrote themselves a song. You want the thing you want? Cool, build a funnel. Okay, and again, the key is you don't have to build a funnel for yourself, you can build it for other people. All right, so I'm gonna walk you guys through, um, some of the framework for this. Okay, so if you're taking notes now, it's time to take notes. So here's the step-by-step process to do this in a really simple, really powerful, really fast way, okay? Step number 1, you have to pick which type of funnel you wanna master, okay? Now this is one of the keys. A lot of people make a mistake. They're like, I have to learn every funnel, okay? And there's a lot of funnels. In fact, on this little image here, like there are squeeze page funnels, there's survey funnels, there's summit funnels, there's challenge funnels, there's book funnels, there's cart funnels, there's paid challenge funnels, there's VSL funnels, webinar funnels, product launch funnels, application funnels, webinar application funnels, funnel hubs, funnel stacking. There's all these kinds of things, right? Book, DotCom Secrets, I talk about tons of different types of funnels. And this isn't even all of them, there's other ones on top of that. And so sometimes people look at that and they're like, that's overwhelming, I don't think I can master all of those. And the reality is you don't have to master all of them. You just have to master one. You just have to be good at one. A good example, Stephanie, who's gonna be here, we're gonna have her on stage here in a little bit. She got a result with one funnel first. So she found the chiropractor, she did the work for him, built a funnel, funnel, had success with it, got 86 clients coming in, right? She had success with it, and then guess what? After she got results with one funnel, okay, step 1, pick one funnel, step 2, get results with that funnel, then step number 3, this is what Stephanie did, this is why I have her here to tell you guys the whole story, she leveraged that result to get paid clients. So she had so much success at one chiropractor, he was like freaking out. She was like, hey, do you think any of your other chiropractors would wanna learn how to, like have me do this too? He's like, yeah. You just made me $86,000. I would love to. So he jumped on a webinar, brought 10 of his other chiropractor buddies on there. Cause what do chiropractors know? Other chiropractors, they went to school together, right? They jump on and they, she said that from the 10 chiropractors on the webinar, 9 of them signed up for her, for a paid service for her to do the funnels for them. Okay. And then have her on monthly retainer. And she's told me today, this is like 9 years later, 5 of them are still active with her today. Now this has grown from there. She's got now, I think she went from 10 chiropractic clients to like 50 or 60. She'll tell us the story today. But, but you guys understand that she leveraged the same funnel, right? She didn't go after to master 10, 20, 30 funnels. She had one funnel she mastered for that chiropractor. Then she went to another chiropractor and used the same funnel, just put their face and their name on it. And then the next person. So it became very, very easy to do it over and over and over again. Does that make sense? So again, you don't have to master all of them. You just gotta find one of them. Just pick pick one funnel that you wanna master, one that gets you the most excited, right? And then from there, you can go and learn how to do it and then go do that for a lot of other people, okay? You guys getting ahas here? If you're getting an aha, I'm reading other things like buy a house, financial freedom, okay. If you have an aha so far, type in aha. Wanna know. And then type in like what type of funnel you think you'd wanna learn how to do. Like do you wanna learn how to do book funnel, a challenge funnel, a webinar funnel? Which kind of funnel gets you the most excited? A lot of you guys don't know, which one do you suggest? It depends, okay? Funnels are like tools. For me, it's like a toolbox. There's a hammer, there's a saw, there's a drill. So every funnel's got a different use case, but they're all valuable. So you have to figure out which one you think will be most valuable for your type of client, right? For Stephanie, she went after chiropractors, and so the type of funnel she used for chiropractors is very specific to a chiropractor. If I was going after authors, I'd probably do a book funnel or maybe a webinar funnel, right? So it just kind of depends who you're going for. Okay, next question that I already see people asking is like, well, how much do people pay for a funnel? Okay, 'cause you're asking about this, like one comment, like, so like would one, like someone pay $1,000 for a funnel? The reality is people pay a lot of money. I've seen people charge up to $250,000 to build a funnel for somebody, okay? I've seen people charge $1,000. I've seen people charge $25. I've seen people charge $30. So the range all depends, right? There's a lot of things. And the key is how good are you at doing the thing, right? The better your skillset, the more value you become. But at first, you're not going to be very good. In fact, Garrett White has a message for you I want you to understand. If you understand this, you understand exactly how much you can charge for a funnel today.

So first off, understand no matter what you try, in the beginning it's going to suck because you suck. But you'll get better and you'll suck less as you keep doing this. And eventually you'll suck less, so little that you'll actually be good. But just surrender to the fact that you're going to suck.

All right, so there you go. First, you are not going to be any good, and that's okay. Okay. But over time, you'll get better and better and better. Right? So that very first one, you're probably in the first one for free. Stephanie did her first one for free. I did my first one for free. Okay. Because you're not very good. Then you figure out, I'm not that bad. Then you can do one and charge $1,000 and boom, all of a sudden you're in the One Comma Club. And the next you're like, man, I did that one, worked too. I'm going to charge $5,000 next one. I'm going to charge $10,000. And like you can get better and better, you can charge more as you get better and better, okay? So let me show you some examples of people like you who are mastering just one type of funnel. Well, the first one's gonna be me. I'll share my story first and I'll show you others. So one of my favorite types of funnel is the book funnel. Obviously I've written some books and I figured out a really cool way to sell books through a book funnel, okay? So these are three of my funnels. That's the book funnel for DotCom Secrets, Expert Secrets, Traffic Secrets. But if you zoom in, this is what like an actual book funnel looks like. So this is the Traffic Secrets book funnel. So there's page 1, page 2, 3, 4, 5, those 5 pages, right? And so for me, it's like when I started building my book funnels, I looked at, you know, I looked at a dozen people's book funnels and they all kind of followed the same pattern, the same model. So I built my book funnel, I made it very similar, we launched it, and this book funnel crushed. In fact, this book became a New York Times bestselling book all through the book funnel, which is pretty cool, okay? And so for me, it's like I love book funnels. Now I personally, people don't really hire me to build funnels for them anymore because I charge It's too much. That's not true, 2 people last year bought it. We charged $1 million per person. So we got 2, I built 2 funnels for people last year. But other than that, I don't do it. That's kind of my going rate, $1 million for a funnel plus equity. But I like using funnels to get into doors I can't necessarily get into. So for example, a couple years ago, Tony Robbins wrote this book called "Money: Master the Game." And he was about to launch it on Amazon. And I was like, Tony, don't just launch it on Amazon. "Put it through a funnel." He's like, "What's a funnel?" So I sat down, I showed Tony like, "This is my book funnel, this is how it works." He was like, "That's insane." And so all I did is I took my book funnel, which I'd done a bunch of times, I knew exactly how to do it, right? I know what happens on page 1, what happens on page 2, I know what happens every single page. I'm really good at book funnel. And then I sat down with Tony and I said, "Okay, Tony, this is the structure." I doodled on a napkin. "Here's page, these are the things." I'm like, "There's 4 videos I need from you." So he flew me out there, we filmed the videos for his, and then boom, we built his book funnel. Again, we modeled the look, the feel, the layout, everything. We just put Tony's voice, Tony's message into the book funnel. And then when that book launched, Tony was on TV, on CNN, Today Show, Tonight Show, he was on every show promoting it like crazy. And a lot of people went to Amazon, a lot of people went other places, and a lot of people came to the funnel. And I don't know how many copies he ended up selling, but he sold a ton of them. And so I had a chance to build out Tony's book funnel. It got me into that door. So that was one. Next, I wanted to get to know Grant Cardone. And so Grant had a book called The 10X Rule. He was selling on Amazon. I'm like, you're an idiot. Don't just sell on Amazon, sell through a funnel. He's like, how does that work? And so I convinced him to take me and my friends into his plane and we actually built his entire funnel all on his plane, which was really fun. But what I do, I took my funnel and I just replicated it, put his face in it, put it in his name, and then we launched Grant's book funnel. He sold a ton of copies of his books. And then Dave Asprey, who just, this is, man, probably 6, 7 years ago, he was launching the Bulletproof Cookbook. He was selling on Amazon. I'm like, why would you sell on Amazon? Why do you hate money so bad? And so in fact, that's what you can, this is my secret, you guys. Go to anybody who's selling things on Amazon or Shopify or Etsy and just be like, why do you hate money so bad? And like, what are you talking about? Like, if you took that same thing and put it in a funnel, you'd make way more money. So I told Dave Ashman, like, why do you hate money so bad? He's like, what are you talking about? I'm like, you're selling on Amazon. You don't get the person's contact information. You can't follow up with them. You can't do upsells or downsells or anything. Like you're just selling selling books and making your Amazon royalty, which is almost nothing, right? That's why most authors are broke. And he's like, well, I don't know what to do. I'm like, you need a funnel. He's like, what does that even mean? I'm like, let me come into your office and film it. So we flew out to his office, filmed the videos, put in a book funnel, and boom, he had a funnel now he could sell his book through. Okay, um, how many, how many books are on Amazon do you think where the author is selling the book on Amazon but doesn't have a funnel? Yeah, I'd say a billion or more. I think it's like, I don't know, like 10 million books a year are published. So if you're like, there's not gonna be enough clients to do this for— oh, there are, you just gotta find them. And like, why do you hate money so bad? Why don't you just put it in a funnel? And they're like, oh yeah, I was going to, but I just don't know how. And you're like, oh, I can do that for you, right? So that's how it works. Okay, so let me type in the comments, why do you hate money, question mark. This is like the best close of all time. Okay, all right, so the question to come back to you guys is, which type of funnel do you want to master? Okay, so I showed you guys a book Book funnel, okay? Here's another one, this is the funnel, it's called the product launch funnel. Jeff Walker made this funnel famous like 2 decades ago, okay? And it's very structured, it's like, there's a registration page, there's 3 pre-launch videos, and then there's a video that sells the thing at the end, okay? So it's like, it's a 5-page funnel, it's very simple, very easy to do, okay? I met my friend Kevin Richards. Kevin went to Jeff Walker's course, learned how to do a product launch funnel, came back and launched a product launch funnel. He did it once, he was like, hey, this actually worked. Then he started going out there and getting clients, and so he did client after client after client client after client after client. He ended up doing 32 product launch funnels for people. 32 times he replicated the same funnel, plugged in other people's videos and messages, launched it over, and every single time he would get equity in the launch, okay? So some of these launches were doing a million dollars, some were doing $3 or $4 million. He got equity in every single one, and eventually he found 2 or 3 clients and he started working full-time for them just doing their product launches. He got good at one funnel, okay, and leveraged that to a huge career, okay? Kevin's a funnel hacker, why? 'Cause he knows how to make it rain. He's able to take this one funnel technique funnel type, plug it into any business, okay? You can go to an author and be like, hey, you got a book? Do you wanna make some real money? Let's do a product launch. What's a product launch? Let me show you. Boom, and he can do that, right? So that's a product launch funnel, okay? So that's one type of funnel. If you just learned that one thing, how many people wanna launch a product? Dozens, thousands, millions of people, right? So if you just learn one type of funnel, product launch funnel can be another one, okay? So what kind of funnel do you wanna master? Let me show you another one. This one's called the free challenge funnel, okay? In fact, you guys right now, are in the middle of a free challenge funnel. Oh, this is like a dream inside of a dream, this is inception. You're literally in a challenge funnel. You guys noticed that you registered for a free challenge and now you're here during a free challenge? So right now you are in a free challenge funnel. You're experiencing, you're seeing the insides, the guts of it right now happening in real time, okay? You guys know what challenge funnels look like, you're experiencing it, okay? So challenge funnels, that's my friend Austin Ford, he got really, really, really good at challenge funnels. So he did, I don't know how many he's done now, Now I think, I don't know, he started doing it, did one, then another, and started going business after business after business, right? He charged them upfront to build the funnel, charged a percentage of the launch, and he's done it over and over. I think he's done like 50 or 60 of these things, okay? But he's mastered one funnel type, turned into a huge career, and Austin's the Funnel Hacker. Why? 'Cause he can go into any business he wants, bring him a challenge funnel, he can make it rain, okay? So what type of funnel do you wanna master? 'Kay, there's a lot of them, right? Here's another one. This one's called the FunnelHub. This was actually invented by my friends Mike and AJ. They invented this thing called the FunnelHub. They showed it to me, like, that's the greatest thing in the world. So they got really, really good at it. In fact, they went out and they built one for Dan Kennedy, for Steve Larsen, for Garrett White, for Doug Grant. Built a funnel for me. They went out and started doing that. They started building for other people, right? They started plugging these FunnelHubs all over. They made a ton of money, okay? So Mike and AJ are funnel hackers. Why? 'Cause they can go into any business, apply a FunnelHub, make it rain. Okay, so you see how you can start riding your own swimming pool, you guys? Again, the first time it's like, I am really bad at this. Like Garrett White said, first you're gonna suck. And so you build the first funnel, it's not gonna be any good. So the first one you do it for free. It's like, hey, I'm not very good at building funnels, but I'm kind of learning. Can I do one for you for free? And someone's like, sure. So you do the first one for free, right? And the first time's the hardest. You get to learn how to use ClickFunnels, how do you connect things together. But after you do it once, it's like, oh, now I know how to do this. I could do this again and again and again. And I have one of those it looks really good and I got a result for somebody, right? So you do that for the first person for free, you get them a result, and then you go back, I'm gonna go find somebody else. You find somebody else who's very similar, right? Stephanie found a chiropractor, then she went and found 10 more chiropractors, right? I did this funnel for free for so-and-so who's a whatever, he's an author, he's a dentist, he's a, you know, whatever that person does, go find some more of them, then next time you're like, hey, I built this funnel for so-and-so, it's working, I'll build one for you for $1,000. And they're like, alright, and then boom, you got everyone coming close. You build that one and you learn some more, you'll be better, and now you suck less so little, is that what Gary said? You suck less so little, you'll eventually be good. And third funnel, you're like, man, I'm gonna charge $2,500 for this next funnel, right? And then you do that one, it has success, like this, I'm getting good at this, I'm gonna charge $5 grand for my next funnel. And then you keep going and that's how you win in this game, right? And you do that, eventually you're charging $10 grand, $25 grand, $30 grand to build a funnel for somebody. You're getting so good, all of a sudden you see an opportunity, someone comes to you and they want you to go and like build a funnel for them, and you're like, I love your product, this is a really cool product. I'm not willing to do it if you pay me, but if you make me a 20% equity owner, I'll build it for you for free. And all of a sudden now you get equity in a company. Or maybe in the backside you've been building the course for 5 years, all of a sudden your course is done, you're like, well, I know how to build funnels now, I can make my own business rain at this point. So you see how you can start writing your own swimming pools, you guys? You start figuring out what is the thing I really want, what's the thing I'm trying to get done to pay for whatever I want? And then funnels opens up the opportunity for you to be able to do that over and over and over again. Okay? All right, so here's the 3-step system again. Okay, this is so simple. It's so simple, it's almost too easy. Like, I was scared to like show it to you 'cause you're like, oh, that's so simple. Like, yes, it is simple. That's the key with this. Getting your first $1,000 should not be complicated. It should be very, very simple. 3 steps. Number 1, pick the type of funnel you wanna master. Number 1. Number 2, get a result with that funnel first. Number 3, leverage that result to get paid clients. That's it. You guys feel good about that? You guys feeling good right now? Okay, if you do, I want you to do this again. Tap yourself on the chest and say, I'm a funnel hacker. Okay, a little louder this time. Say, I'm a funnel hacker. All right, one more time, one more time. Tap yourself on the chest wherever you are in the world. I can see you, I can watch you all. Say, I'm a funnel hacker. All right, okay. I'm drilling this identity into you guys' mind because if I get this identity inside your mind, everything else will become simpler. Okay, you guys ready to start building funnels? Okay, certification price, I'm having some fun. Having some fun. Okay, we started this thing at $18,000. I'm having some fun. We're gonna drop it. Let's drop it down to $17,000. Actually, if you guys, if you guys do this one more time, one more time, say I'm a funnel hacker one last time. I'm a funnel hacker. Okay, I'm gonna drop one more time. We'll go from $17,000 to $15,000. Okay, we're dropping it to $15,000. We're not, again, it's not for sale today anyway, but we'll drop it there. I just want to show the more fun we're having, the easier this is gonna get as we go on. Okay. All right. You guys ready to write yourself a swimming pool? All right, so here is the first step. First steps. I love seeing all the funnel hackers. Yes, yes, yes. I love it, I love it, okay. So first steps, okay, here's the first step Stephanie did, right? What did Stephanie do first? She went and she decided, I decide I'm gonna go and I'm gonna build funnels for somebody, right? She got a client and then she worked for free and that's how it worked. Okay, so I wanna do something crazy with you guys. Question first off, do you guys trust me? If you trust me, say I trust you Russell in the comments. In the comments. I'm gonna ask you something that's uncomfortable, and I'm nervous for some of you guys. I'm guessing that a percentage of you guys will not do this, even if you trust me. You're like, this is so scary, I don't know, I don't want to do this. But this is me as your coach kind of push you into some uncomfortable waters, okay? I know for myself, um, the, uh, the coaches I had that helped me the most always made me feel a little uncomfortable in wrestling, in life, in business, my relationships. So I'm gonna push you guys a little bit, okay? We've been having fun for the first hour, sharing ideas and stuff, but I want you guys to do something, okay? And so, and not all of you guys are gonna do it, I understand that, but the ones who do are the ones who will have success, okay? I just know this, it's like, there's two types of people in this world. There's people who make commitments, there's people who keep commitments, okay? And the people who make and keep commitments are the ones who are successful. So a lot of people, like, they'll make a commitment like, oh, I'm gonna show up for the challenge. Like, 12,000+ people register for the challenge, challenge. 12,000 people made a commitment. I'm gonna register for this challenge and show up. I don't know the exact numbers, but you know, we might got 3,000 or 4,000, 5,000 maybe who showed up. So they, the 3,000 or 4,000 who are here, you made the commitment and you made and kept the commitment and you actually showed up, right? And the people who are successful in life are the ones who make and keep commitments. And so I'm gonna get you guys to make a commitment today to do something and then I wanna see if you guys actually commit it, okay? So this is what it is. I call this the Curious Student Close. This is one of the simplest, easiest ways to get your first funnel building client. It's not scary, oh, maybe a little scary, but the good news is if it fails, nobody will know it failed, so it doesn't even matter. So I wanna take that pressure off of you. So this is how the Curious Student works. What you're gonna do is you're gonna go to your Facebook profile right now or whatever you got, whatever social you have, and maybe you only have like 5 followers, that's okay, maybe you have zero, maybe you got 100 or whatever you have, it's okay because what we're gonna do is we're gonna go there and you're gonna post something to your comments, okay? And this is gonna get, this is gonna get some people to message you back, okay? Some of you guys might get 1 or 2 or 3 people, some of you guys might get 0, some of you guys might get 10, okay? It doesn't really matter, we're gonna post this and just see what happens, okay? If you get 0, that's fine. Don't stress out. If you get 3, that's cool. Like, it doesn't matter, it's more so just doing the process, okay? 'Cause you have no idea what's gonna happen. In fact, I did this exercise I had a friend who's, he's awesome. He's a coach and I've been trying to get him to post on Facebook for a long time. He's like, "The only people on Facebook follow my friends, my family members and da da da." And he kept struggling to like just to go. And so he was actually here in this office with me. We were watching UFC fights. He got done and everyone had left and it was just me and him sitting here for a minute. And he's like, "Yeah, I'm just not having success. I can't make the money I want." I was like, "Give me your phone." He's like, "What do you mean?" I'm like, "Just give me your phone real quick." He's like, "Why?" I'm like, "Just trust me." So he gives me his phone. I make him unlock it. Locked on his face. I open up his Facebook, I type a little comment, and I click live. I was like, hey, what's up everybody? I'm here with so-and-so, and he's a little nervous to go live tonight, but he's right here with me. You see him just looking at the camera like he's like wants to kill me. Like, what is happening? I'm like, look, this is the deal. He's one of the best in the world at this thing. He doesn't like to talk about it. He doesn't like to brag about it. But if you are an athlete, you're struggling with this, this, this, or you're a parent of an athlete, or you know an athlete who's struggling, this is something that he can do, da da da. Like, if you're interested, comment down below. And he'll message you back and let you know. Does that sound good? He's like, uh-huh. I'm like, all right, thanks everybody, and I hung up, right? So I went live to his audience, and afterwards he's like, what did you do? I'm like, it's about time you just tried. He's like, no one that follows me on Facebook is gonna want training. I'm like, you have no idea who's following on Facebook. You have no idea who's paying attention. From that one post, he had 2 people who saw it who knew an athlete who was struggling with injury rehab, who forwarded it to their friends, and got 2 clients from that, like $4,000 or $5,000 clients. Another one who messaged, like 3 or 4 clients came from that one message. He had no idea, okay? So my delusion is something like that might happen for a lot of you guys, okay? So here's what the post looks like. I'll have my team copy and paste this in the comments as well, but this is what it says. It says, I'm going through this crazy intensive training right now on building sales funnels, and I'm actually getting pretty good at it, but I need to practice on a real business, not just fake ones. So I'm looking to 2 to 3 people who let me build the first page of their funnel for free. You want more leads? I'll help build a lead funnel. You wanna sell something? I'll build you a sales funnel. You want people to book calls with you? I'll help create application funnel. No catch, just want an experience and a testimonial if you love it. Anyone with a business and wants a free funnel, drop this thing below or DM me. That's it. So you can post it and just see what happens. Now you might get some hearts, you might get some likes, you might get someone that says yes, you might get nothing and that's okay. Okay, so if you can grab that and post it and what we're gonna do, Couple things real quick. So the reason why this works, number one, there's no risk, okay? Some people are like, what if I try and I fail? No one's gonna know if it fails. Just delete the comment in an hour from now if you don't like it, or delete it tomorrow, okay? But what if it works, okay? And no one's gonna give you objections. Like, if they don't want it, they're not gonna comment on it, right? So it's like, it's really, really simple. The psychology is basically, again, there's scarcity on a couple spots, it's low commitment, it's not gonna cost them anything. You get to practice. Like, you're the curious student who's learning this thing. And my guess is for a lot of people, a lot of you guys will get responses. If you start getting responses after you get it throughout today and tomorrow, just type in like, I got a response, I got 3 people, I got 1 person, like whatever it is, right? And just post what we got, okay? So let's do this right now. What I'm gonna do is I'm gonna give you guys 2 minutes or maybe 3, I have 3 minutes, 3 minutes to post this. So there's the, again, on the screen. I think my team's trying to post it in the comments. You can just copy and paste it, but that is the link. I'm gonna give you 3 minutes. I want you guys to actually do this, not just Just think about it, okay? This is not a challenge where I'm gonna talk at you. This is like we're actually gonna be doing things, okay? Tomorrow we're gonna be building the funnel that you guys get from this, so it's gonna be really, really fun. All right, everyone's posting. As you guys are posting this, and again, I know some of you guys are gonna be nervous about it. If you're not comfortable on your own page, if you're part of a group or you know somewhere else Somewhere where it's publicly out there, right? Or maybe you know a business owner where it's like, ah, I know this business owner could use a funnel. They're one of my friends, I'm not nervous. Email it to them as well if you want. Say, hey, I'm looking for someone to help with. Stephanie's gonna show you guys what she actually did when she did this exercise, how she got her first client here when I bring her up in a minute, which is really, really cool. But she did it all through email. So you could email somebody. The key is there's people out there who need this. And you could, you're gonna learn, again, right now some of you guys are like, I don't wanna do this 'cause I don't actually know how to build a funnel yet. Don't worry, that's what tomorrow's for. Tomorrow will be— we'll help you with that part too. By Wednesday, we'll show you how to collect money for it. Like, don't stress, like, we got you for this whole process. Um, yeah, so don't, don't stress. Someone said, oh snap, no time to punk out, huh? Nah, just do it, it'll be fun. What's the worst that could happen? What's the worst that could happen? Yeah, Patty said, I'm a funnel hacker now. You're doing it. You're all in. You're all in. Okay, minute 30. We're halfway there. Post it in. Post it. I know you guys are nervous. Post it and then just like close your eyes and come back and we'll jump back into this. We said a lot of really cool stuff. Um, Johnson said, I have a hack because I literally have too many clients and leads reaching out for me. Yeah, again, the harder things to be like, you guys will probably get more clients than you want. He said, I went from Booked out for 2 weeks of discovery calls. It's wild. That's so cool. Yeah, so like you guys, again, 1 client gets you to 1 comma club easy. 3 or 4 might get you a swimming pool. So it's kind of cool. Yeah, the worst thing that could happen is I might actually get some business from Hunter. What's business? All right, all right, post it up. Kev, you post it, come back to the comments, say post it. Posted. Uh, Brian posted. Jason posted. Jonathan posted. Uh, Parviz posted. Who else has posted? All right, we got chats coming different places. All right, posted. Dixie's posted. Uh, Crystal's posted. Hunter's— okay, we got— too late to turn back now. Brian said let's go, let's go. 21 seconds. You guys posted it, post it. Um, all right, very, very cool. 16 seconds, 15 seconds. Okay. All right, posted, posted, posted. Shannon said, do you recommend posting even for folks in our own funnel business? Hey, if you want some free cash on the side to like start practicing funnels, it's a great thing to do. Work on the side. All right, our time is up. Okay, hope you guys have posted. Thank you for trusting me and doing the scary thing. I'm so proud of you guys for doing it. Again, after you get somebody who says yes or chats back, let us know in the comments, whoever did it. It's like, I got 2 people, I got somebody, somebody said yes. Said yes, I wanna keep seeing those things coming. Okay. All right. Now some of you guys are probably wondering, what if somebody actually says yes? Oh, what am I gonna do? Okay. Do I have to be certified to start? Okay. The answer is no, you don't have to be certified to start. Okay. And even if you were like, I'm not selling certification today, you cannot sign up for certification today. Right. And some people ask me why. Someone told me like, yeah, you gotta pitch certification on day number 1. I'm like, no. Okay. I have a belief. One of my philosophies. Okay. It's called results in advance. So my goal is like, If I can get you to make $1,000 before this week's over, then I prove to you this actually works, then you can upgrade and become, you can jump into certification and then at that point you're gonna crush it because you'll have all the training and the mentoring and the group and all that kind of stuff. But the reality is for right now, like I'm gonna get you results in advance. I want you guys having success. So you don't have to worry about that. We're gonna walk you through the process. When you get somebody coming in, we'll walk you through building the funnel out and like this first one we're gonna do it together. It's gonna be really fun, okay? So recap the 5 days. You guys know what's going to be happening after today. So today we talked about backdoor. You guys are now understanding what is the big opportunity, right? It's building businesses— sorry, building funnels for other businesses, becoming rainmakers in their businesses. Okay. Tomorrow we're going to be jumping into the secret skill set. Okay. I've got a special guest coming here you're going to love, and she's going to walk you through how to actually build this. We're going to be on a computer actually doing this. Okay. So if you've got a client, we'll be building it with you together. If you don't have a client yet, that's okay. We'll walk you through exactly how to do it so you know exactly exactly what to do. Okay? So do not miss tomorrow. Tomorrow we get our hands dirty. It's gonna be fun. You're gonna actually do it. Day number 3, then we're gonna start talking about how to turn these people into cash and money. So you get your 1 comma by the weekend. Again, day 4, then we'll show you guys how to shortcut this with AI, 'cause AI can literally do 90% of the work for you. We'll show you how to do that on day 4. And day 5 then is like how to start scaling this into your 2 Comma Club and beyond. Okay? And then again, this weekend we're doing the Money by the Weekend sprint. So we're gonna help you guys to go through this process and hopefully get all of you guys to get at least one of these sold before the weekend's out, and then Monday everyone who did, we're gonna bring 'em on a live show and tell so they can tell you exactly what they did and how they did it so you guys can model it for yourselves. So, only thing you need right now is you need a free ClickFunnels trial, 'cause you do need to be able to build this funnel inside of ClickFunnels, okay? And so that's it, but again, the trial is free so it's not gonna cost you during this challenge, so you gotta get the free trial, go through the next 14 days, and then at the end of it you're like, I don't wanna be a funnel builder, cancel, and it didn't cost you anything. Or at the end of 14 days, you sold the funnel, you already 10x'd your money before you even pay the very first payment, and you're good to go, okay? So now I want you to understand, if you already upgraded to VIP, which we had a huge VIP session today, which was insanely cool. If you're already VIP, means you have a ClickFunnels account, right? The way we structured it is instead of charging VIP, typically people charge like $197 for VIP. Instead, we give you guys VIP for free if you have a ClickFunnels account. So anyone who already has a ClickFunnels account, congratulations, you're already VIP. So you already have access. If you don't have a ClickFunnels account yet, if you didn't upgrade to VIP, you've got one last shot today to go do it. If you go to onecommaclub.com/vipnow, that's where you can upgrade. So I would recommend doing that when we're done. That way, two things. Number one, unlocks VIP for you guys. But number two, then you have a ClickFunnels account, which you have to have a ClickFunnels account tomorrow for us to be doing this together. Otherwise, there's no purpose of you being here. You can't come in like, I'm gonna build a ClickFunnels account. I'm gonna build a funnel, but I don't have a ClickFunnels account. Like, you can't do that. Do that, right? It's like, I'm going to build a house, but I'm not going to have any shovels or hammers or nails. I'm just going to try to build one. Like, what? Why would you handcuff yourself? Especially if I'm going to give you the shovels, the hammers, and nails for free for 14 days. Like, just get the trial. You'd be insane not to, okay? So right now is the time. Go to onecommoncall.com/vip now. Uh, when you do upgrade to VIP, again, you get the VIP trial plus you get, um, lifetime access to the replays of this. We have a chance to go back and watch them over and over again. Right now we're doing replays for everybody, but they— we delete them when the next session starts. So you get tonight's replay till tomorrow morning, then it's gone, right? Uh, with VIP, you get lifetime access. You can watch these anytime you want for as long as you want. Uh, you probably priority support over the— during the challenge, a bunch of other stuff. So onecommaclub.com/vip gets you the VIP. Again, it costs $0. You just sign up and it's— you get a 14-day trial of ClickFunnels and you get everything else unlocks. Uh, one question people like, well, Russell, what if I use a competitor? I already see in the comments right now. So I want to address this head-on. Yes, cool. If I'm a little bit bold with you right now, I actually made a video about this because I thought it'd be, I thought it'd be more fun. So if you are using a competitor or you're like, I'm trying to think about using a competitor, my friends told me I should use a competitor, I want to help you guys understand why that's incorrect. So I made a real quick video about that. So watch the video together and then we'll come back here in about 2 minutes. Ready? Go. All right, so you're finally ready to start building a funnel. You know that it's the best and the fastest way to grow your company online. And you've seen the success stories, and now you're probably thinking, I think I can do this. So the only question left is where do I actually build my funnels? And look, there are really only two options. Option number one is called ClickFunnels, and this is the obvious choice, and here's why. Where my existing funnel hackers at? Make some noise! ClickFunnels is the platform that invented funnels. Where my new funnel hackers at? Make some noise! Over the last decade, We've helped launch funnels for over 100,000 businesses. Our customers have processed over $12 billion in sales. That's more revenue than some small countries. And pretty much every guru that you know online, they launched their company on ClickFunnels. Over 3,000 people have already won the Two Comma Club Award, meaning they've sold over $1 million inside of a single funnel. Two Comma Club! And those plaques, they're all from ClickFunnels. When you come to Funnel Hacking Live, there are thousands of successful entrepreneurs all celebrating their wins, all learning from each other.

ClickFunnels is just not the software, it is more than that.

Community, the support, the trainings.

Now there is a second option, and these are our competitors. Now they go by a lot of different names, but we just call them the cloners because that's exactly what they do. They just clone things. They copied our old funnel builder, they copied other people's CRMs, they copied membership sites. But there's one thing you can never clone and never copy, and that's success. In fact, do you know what a ClickFunnels event looks like? You know what their events look like? So here's the thing. These cloners, they're backed by VCs, and the VCs have a lot of money. So the strategy is simple. Find people who launched a successful business and funnel on ClickFunnels, and then pay them to sell their buggy clone software. You've probably seen the same has happened. You see someone online selling their clone while they're proudly showing the 2 Comma Club Awards in the background. You might be thinking, oh, maybe they must believe in this product they're promoting, right? Wrong. Here's what I always say: look at what someone actually does, not what they say. When they speak, it's very easy for them to lie, but what they actually do speaks volumes. When they use one platform for their own success, but then they get paid VC money to recommend a clone, well, I just say be careful. Oh, and by the way, if added over 500 new features in the last event. Isn't that kind of insane? But the reality is, to be successful, you only need about 4 or 5 features inside of ClickFunnels to execute on the model you're trying to do. Because simplicity wins, simplicity scales, and simplicity is how you actually make money. So those are your two options. Go with the original, the only platform with thousands of success stories, a thriving community, world-class training, constant innovation. In fact, our new funnel builder is literally 5 years more advanced than the one they cloned from us, or go with the cloners. The choice is yours. But if you want my advice, go with the people who actually invented this stuff. Go with the people who have success stories. Go with ClickFunnels. All you gotta do right now is get your trial now at onecomclub.com/vipnow. Was that too bold? I don't think so either. All right, understand, you guys, uh, Yeah, we invented this stuff. Everything you need to be successful is here inside of ClickFunnels. Don't believe everything else. Plus, on top of that, the only way to win the One Comma Club Award is if you are actively using ClickFunnels. Also, I want you guys to beware of the looters. This is the pattern. If you join the ClickFunnels Facebook group inside this challenge, people from over there, we call them the looters, 'cause they'll come in here and they will try to convince you through the DMs, through the messages, to move over to their platform, okay? Ignore them. When someone comes in there trying to persuade you and to move you, just type in, I'm a funnel hacker, and they will leave you alone. So there you guys go. That video's really fun to make. I hope you guys don't mind. And right now I already see you guys coming in here and posting a bunch of things. Some of you guys already got, someone said they got a chiropractor who already messaged them back, which is really, really cool. And it's very cool. Okay, so again, if you're not VIP yet, go to onecomical.com/vipnow to go upgrade. VIPs, we have a morning session, We had one this morning that was insanely cool. We have one again tomorrow that was starting 1 hour before the live center. And then one question, I know a bunch of people were like, I have a ClickFunnels account, but I didn't get my VIP access. How does it work? So I'm gonna show you guys this real quick. If you already have a ClickFunnels account and you didn't get your VIP thing, take a screenshot of this. And if you go to this page, to onecommonclub.com/vipcheck, all you do is you put in the email address of the actual ClickFunnels, your ClickFunnels email address, and then it'll unlock VIP for you. Yeah, that way everyone who upgraded VIP and everyone's got a ClickFunnels account, everyone should be able to get in there. There's the VIP check to just unlock it if you didn't get it for whatever reason, okay? All right, in 2 minutes from now I'm gonna bring on my special guest, Stephanie Blake. You guys heard her story a little earlier today, about 2 minutes I'm gonna bring her on. But real quick before we do, just wanna talk about what's happening tomorrow, okay? Tomorrow everything changes. Tomorrow you have a chance to actually install and learn the skillset. It's gonna be cool. Now this is one thing I want you to know to be able to do this, okay? To be able to do tomorrow's session, to do the workshop days, ideally you're not just gonna be listening to me talking to you like this, okay? We want you to be able to actually work on something. And so there's kind of 4 different ways to do this. The best option, if you have a computer with 2 monitors, that would be the best. 'Cause then you can like have the Zoom happening over here in one monitor and then have ClickFunnels open in the other monitor. That way you can like be working together. That's the most ideal, the best possible case. So if you are able to do that, that's amazing. Now I understand, I realize most people don't have double monitors. So if you don't have double monitors, this is the second version, right? Is basically take your phone or iPad and put it on the side and then have Zoom playing on your phone or iPad so you can hear us, and then have your desktop computer where you can actually work inside of ClickFunnels there. So make sure you get your ClickFunnels account signed up, make sure tomorrow when you log on you're actually logged in to your ClickFunnels account, 'cause we're gonna be building inside of ClickFunnels, okay? So option 2 is having your phone or iPad, have Zoom playing on there, and then work on your desktop. Option number 3, if you can't do either of those, just take your monitor, just split screen, like one half is me talking and our guest, one half is ClickFunnels, and do that. That's the third best option, and if none of those work for you, for you. Worst case, come and participate and then get the replay afterwards and then watch the replay. You can watch the replay, pause, go do the thing, unpause, go do the thing, go back and forth. Okay? So excuse me. So that's kind of the game plan for tomorrow if you guys are cool with that. Someone said they got 3 monitors. Heck yeah. I love 3 monitors too. So the more monitors you have, the better. But anyway, so for the workshop day, that like whichever one of those 4 options works the best for you, that way we're actually doing this together. 'Cause again, I want you to learn the skill. We don't want just to hear about the skills. Does that make sense? And make sure that as those leads are coming in, you guys respond back to them. Say, what's up, you guys? Even if you're like, hey, you know, I'll get back to you tomorrow with some more information, then you can do tomorrow's session before you know that. Okay, one last time, tap yourself on the chest. Say, I'm a funnel hacker. I'm a funnel hacker. Let's go.