The One Comma Club Challenge: Day 3 of 5 - Monetizing Your New Skill | #Marketing - Ep. 109

Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. What's up, funnel hackers? How you guys doing? I'm back today with Catherine Jones.

Let's go, everybody! What a great day we had yesterday.

Yesterday So much fun.

So much fun.

And then afterwards, we were here until midnight working on today's presentations, but I'm curious, going through all the comments and the stuff, how'd you feel like seeing everybody's, like what they were doing? And so many things, and like, people were building funnels.

They actually, and I was so proud, so many of you actually posted the funnel in the group. You're like, I went up and I fixed the spacing and I did it, can you believe I did it? And that is the hope I think for yesterday is, I think sometimes it can feel so daunting, especially a tech skill, and for them to look at it and be like, oh, I actually just Posted it and there it was. And there were even things I needed to do on my own and I did them. I did the popup, I did this. It was just, it was, it's really fun. It's really fun to just take somebody's just huge fear and just, oh, it's actually no problem. So it's all kudos to you guys. Way to go.

That's one of the things when we were planning out this challenge, I was like, if we can get people just doing it once, then you're like, oh, 'cause there's like this, I don't know, there's this weird fear. I see it every day 'cause we get 1,800+ people a day sign up for ClickFunnels. And most of them never make it to the spot where they open editor. Which is crazy. And they're like, ah, and they cancel. There's something behind that wall that seems scary or big or hard or whatever. And so I was like, we break through that wall and get you to literally just go and start clicking and dragging and dropping. You're like, oh, that's actually not scary or hard. And if I mess up, I click undo and then it's fine.

Well, I remember the first time I went through, somebody had done like a YouTube tutorial and I was so grateful because when you get in, you're like, I don't know what these buttons mean. And after that 4-minute YouTube tutorial, I was like, oh, okay, I feel pretty good about it. So I hope again that the fear of it has kind of just come down.

And if you're like, well, I'm not good at it yet, that's okay. Like at first you're not gonna be good, but you just do it more and more and eventually you start figuring out where the buttons are at and you get faster and faster. Within a week you'll be flying around the editor and you'll feel like you're a ninja. It's really, it's pretty—

That's awesome.

It's pretty cool.

Anyway, so kudos to all you guys. You're amazing.

So awesome. Okay, we're gonna jump in. First off, according to my slides it says welcome back everybody. I wanna do a real quick recap. Day number 1, we talked about the new opportunity, which obviously is building funnels for other businesses. It's the most recession-proof, AI-proof, and what I believe the easiest and the fastest way for you guys to earn a 1K Club this week. It's really fun 'cause day number 1, Day 1, we had all of you guys go and submit something on your Facebook profiles or your business pages or things, seeing if you would build a funnel, and so many of you guys got leads. In fact, during VIP today, Mario got 22 leads, he said.

Are you kidding me?

So if you did that exercise from day 1, type in how many leads you got so far, because just the fact that like, some people got in and it's like, it's gonna be hard to find clients or get people, but look at this, look at this chat. 2, 3, 4, 8, 6, 1, 1, 2, 3, 1, 1, 2, 6, yeah.

Something I think to point out is, you know what I'm not seeing?

Zero.

Yeah.

I'm seeing no zeros come up.

Oh, I saw one zero, but most—

Oh my gosh. Okay, but I do think that's an interesting thing, and we talked about this a little bit yesterday. If it is zero, then we need to be like Goodmanslive6364, right, where he's like, oh, I didn't just post on my page, I went to 45 different business groups 'cause I know that business owners need funnels. So I think for those of you that are zero, let's take a note from our friend and say, okay, let's go find places where people are, post again, it's copy and paste, and let's see what kind of responses we can get.

Yeah, so day number one, again, our job was to show you the opportunity and then to prove to you this is something people want. And you can tell by the stream of comments about how many guys got leads through that. Yeah, a lot of them too. Okay, that's day number 1. Day number 2 then was to teach you guys the secret skill. We talked about funnel hacking and then design hacking. Catherine walked you through how to actually do this, how to borrow from the best modeling stuff and then get your hands dirty inside of funnels, inside ClickFunnels, which is so cool. And so there are so many cool testimonials and stories in the chats and everything. We pulled a couple I wanna share. I thought this was cool. This is from Joe Lucas, said, this is so flipping exciting. Finished the funnel design and followed up with my leads. Just had a call with one one of them. He doesn't want a free funnel, he wants to pay me.

Let's go!

Are you saying, Joe, that you were over-delivering and like they felt obligated to give you money? Because that happens all the time, by the way.

So, so awesome.

Um, he wants me to do it, uh, and then, and then, but wait, it gets better. Just like Stephanie Dub Blake, right? And then he wants me to talk to all of his clients about how funnels will help their businesses. More leads ahoy!

So awesome.

It's like when you start the process, it's like a ball rolling down a hill and it starts getting more momentum. It gets bigger and bigger and bigger, and then, yeah, then you own the world. I don't know what's gonna happen, but Joe Lucas, congratulations. That's so exciting and a huge win. All right, number 2, Pamela P. Pierce said, I am blown away. A simple text-only post on one platform on Monday was the impetus for getting experience, social proof, and actually helping 4 of my deal clients. Amazing. Why didn't I just do it 3 years ago? But doing it now, getting traction, I will not hold myself back anymore. It reminds me of when is the best time to plant a tree? 20 years ago. Thank y'all. Let's go. Awesome.

The next best time?

Today.

Right now. I love it. Congratulations, Pamela.

Pamela, you're in the game.

That's amazing.

I wanna say like, I always like Pamela is, she's been on the sidelines watching this for 3 years now. She's in the game. Like that's the best part. Like getting into the game. And again, the goal of this challenge to get you guys into the game doing it. So you can do it.

Well, and I know I love what she said too. It was a, it was a text only post. I think sometimes you think, oh, well I need to have all these ducks in a row and I need to have this. Yeah. Before I start or like I can't start the thing and it's just, it was a copy and paste.

Yeah.

And will you look at that?

So good. Ball started rolling.

It's awesome.

So okay, next one here from Titan. Said, "I'm on my first legitimate business thanks to my Facebook post on day number 1. This feels so awesome." Congratulations Titan, you are a business owner, you're a funnel hacker, and we're just getting started. Imagine the momentum. Imagine where you're gonna be in a week from now. Imagine where you'll be in a month from now, 6 months from now.

Hey, and I gotta point this out. Do you see Greg right here in the comments? "I had a doctor offer me $1,500 to build a funnel for him. Guess I better figure this out now." What a wonderful, wonderful situation to be in.

Great problem to have. Yeah, congratulations.

So awesome.

So awesome. Okay, oh, the last one, Annie said, first lead update. I honestly did not expect anyone to reply when I posted the one-day message, but I just followed the process and did what Russell said. And today, somebody replied. She said she didn't enjoy building funnels and would be happy to outsource it. That felt huge to read. Real-life proof this actually works when you take action, even when your brain is telling you this is probably not gonna work. So lesson everybody, when your brain's like, this might not work, it will work, we promise you.

See what you can get away with.

Yeah.

See what you can get away with, I love it.

'Kay, alright, so let's talk about what today is. So, the big elephant in the room is how do I actually sell somebody a funnel? We got free funnels, we got free leads, talking to some clients right now, how do I get money? 'Kay, now I'm curious, for those of you guys right now, how many of you guys get nervous when you hear about selling? Like, that's the part you're like, ugh, like, I can build a funnel, I can be techie, but I don't wanna sell something. How many guys, there we are, okay, we got the mes, mes, Brian, Joe, Angela, looks like the majority, they're flying through the comments. Chizzy, Eve, Nancy, so a lot of you guys. Okay, first off, congratulations, you are in good company. A lot of us feel that same way. So the question is like, what would you do if you never had to actually sell? If you just followed a process and at the end of it people are like, well, where do I send you money? How much money can I give you? Okay, and so we have a special guest today who's gonna walk you through exactly how to do that. She is the queen at getting people who don't like selling, to get them collecting money without having to actually sell. You are gonna love it. I told you guys a story. Yesterday, she did this process on me unknowingly. I didn't realize she was selling me. At the end of the conversation, she convinced me somehow without selling me that I should give her $200,000, and then I did. And so it works. And later she's like, hey, this is what I did. I was like, will you show people that? 'Cause that seemed not scary or hard or at all, right? And if you guys can replicate it, it's gonna be amazing. So that's what we should be talking about in a minute. But real quick, recap the days. Okay, obviously day 1, day 2 we got through. Today is all about getting clients without closing. We're gonna go deep into that today, which is gonna be really, really fun. Tomorrow we're gonna be going through AI shortcuts. So tomorrow we're gonna show you guys how to use AI to automate 90% of this work so you can get more clients done faster, better quality, like a whole bunch of really cool things. So do not miss day 4. And day number 5 is focused on going from 1 comma club to 2 comma club, how to scale this business. But today we're gonna be focusing on day number 3, which is clients without closing. And as you guys know, this weekend we're doing the Money by the Weekend sprint to get you guys through 1 comma club award. It's gonna be really, really fun. And then Monday we're gonna do some show and tell with those of you guys who actually hit it so we see what all of your peers did during this process. Last question, did you guys build anything inside of ClickFunnels last night? After you got done off the training, did you log back in and play with it? Did you move things around? Did you create page number 2? Did you try to do something custom? Did you have some fun with it? If so, then officially you are a funnel hacker. You are hacking funnels as we go. You are part of the tribe. You've got it, you've all said it a couple times. One more time. I'm a what? I'm a funnel hacker, let's go. Every time you get stuck, just be like, I'm a funnel hacker. Funnel hackers don't get stuck. We figure this stuff out. We move through it, forward through the pain. We figure out how to make it happen. So, say I'm a funnel hacker. One last thing I'm gonna show you I'm gonna show you guys, this is kind of just a really quick promo video of the opportunity, it's like a minute long. I'm gonna show you guys one more time and then we're gonna kick this party off. So, again, this I believe is the greatest opportunity of our lifetimes. Let's find out why. So right now we get about 1,800 people per day who sign up for ClickFunnels. All they really want at the end of the day is the funnel. So I'm trying to build an army of funnel builders to handle the demand. The demand is insane. It's a huge opportunity. I believe it's the greatest opportunity of our lifetime. There are literally millions of companies right now that need funnels and they're just waiting for it. The most valuable skill that every single business needs is a funnel builder, or what we like to call inside the ClickFunnels office is a rainmaker, someone who can make it rain. All these businesses know they need to be driving traffic online. Most of them are losing money every single day. You come in, you build a funnel for them, and all of a sudden you're like a magician. Like, what did you do? They have more sales, more traffic, everything blows up. Because of you and your skill set. What is up everybody? Welcome to the very first— You want to become one of the best, if not the best funnel builder on the planet, but you have to know these things and understand them at a deep, deep level. The better you get, the more you can charge. But at first you're not gonna be very good. That's why it's so important to start. All right, all right. The greatest opportunity of our lifetime, you guys. And don't forget, today, today's gonna be a really fun day. Don't forget that the more fun we have, the cheaper the certification program will become. Okay? You're going to learn more about certification program. We told you guys about day number 1 that it started $18,000. We have fun, we're going to lower the price. We'll keep going and keep going. By the end of day 1, I think we got it down to about $15,000. Day number 2 was fun yesterday. We kept dropping and dropping it at about $10,000. So today's mission for you guys is if we can keep having fun, maybe this isn't where it starts at. I don't know. We're going to find out. But this is something you guys are all gonna want, you're all gonna need it, and so we'll talk about towards the end. But today's mission is to get you guys selling without selling. So I'm gonna introduce our special guest for today. She's someone who I have had a chance to work really close with. She, as I told you, has recently closed me doing the same process on a $200,000 deal, but she's also done it over and over and over again. She's the queen of teach people how to sell who don't like to sell, to get people to give you money without feeling salesy and sleazy and all kind of stuff, and she is amazing. She's also related to Catherine.

Can you believe it? She married my brother. Great, great news for me. So I got the coolest sister out of it.

Amazing. So that said, if we could all put our hands together for Makayla. Joe, let's go!

Yes!

Yay, friends!

Yeah, yeah, yeah!

I've been waiting, I've been waiting to join this party. My favorite people are doing something, I have serious FOMO.

Give me the microphone.

She was very adamant about us matching today too, and, and I want to say, seeing it on screen, I, I get the—

looks pretty cool.

I'm like, was the right choice.

Are you really friends unless you match? I don't know if you are. So like Russell said, my friends, I'm I'm so excited to be here. I'm ready to have so much fun. If you're ready to have fun, I want you to write fun in the chat. My name is McCall Jones. Now we're gonna get to know each other a lot today doing exactly what Russell just said, but before we talk about me, I wanna talk about you. Yeah, let's talk about why you're here. Now you're here because you need a path to your One Comma Club Award. If that's why you're here, I want you to write here in the chat. You are here because you wanna take your new funnel skills and turn them into cash. If that's you, I want you to write cash in the chat. Chat. Now you're also here because you're thinking to yourself, I have no idea what to say to make people buy. Some of you, some of you may be panicking. If you're thinking to yourself, I am not good at sales, I want you to write, oh no, in the chat.

Oh no.

Now if you are stressed about how do I get people to pay me money as a funnel builder, I have to tell you something. You don't have a sales skills problem. You have a sales system problem. Now that's why you are here. If you resonate with that, I want you to write yes in the chat, because that's why you are here. Here's why I'm here. So I'm the founder of a company called Charisma Hacking, where we help non-salespeople be natural and authentic and amazing at sales without ever being aggressive or pushy or sleazy. Now, what we have found from all of our years of research is that every single non-salesperson who's worried about being bad at sales, they typically fall into one of these categories. So I want you to pay attention and tell me which one sounds like you. Thank you. First, we have our newbie Nancy's. Newbie Nancy, she was worried about sales. She was thinking to herself, I've never sold something to anyone before. I'm worried I'm going to be bad at it. If you're a newbie Nancy, I want you to write Nancy in the chat. Next, we have our frustrated Fran's. Frustrated Fran, she was worried about sales. She thought to herself, I've tried to sell people stuff before, but nobody ever buys. I'm worried that I'm going to be bad at sales. If you're a frustrated Fran, I want you to write Fran in the chat. Next we have Speechless Spencer. Now Spencer was also worried about sales. He kept thinking to himself, I don't even know a single word that I should say if I have to sell somebody something. I'm worried that I'm going to be bad at sales. Tell me if you're Spencer. Next we have Transition Trevor. He's like, listen, I'm excited to show people the funnel page that I built them, but how am I supposed to transition into asking them for money? If you are panicked about the transition, I want you to write Trevor Okay. Some people are like, I am all of these people. Next we have Jaded Jenny, worried about sales because she kept seeing all these salespeople and she thought, the only people I see who are actually good at sales, who are selling something, are pushy and aggressive and sometimes even unethical. I don't want to be like that. So I worry I'm not going to be good at sales. If you're Jenny, write Jenny in the chat. Yes, we got some Jennys. We got Overwhelmed Oscar. This is the last one. Overwhelmed Oscar is worried about sales. He kept thinking to himself, "Oh, this sales thing is so overwhelming. It makes me worried that I'm never going to get my one comma award." If you're Oscar, yeah, we got some Oscars in the chat. Now, every single one of these people was worried about sales because they thought the only way to be good at sales was to be pushy or unethical or learn a million high-pressure, high-ticket closing tactics, or that they had to have a sales personality. But I have amazing news. All the Nancys and the Frans and the Spencers and the Trevors and the Jennys and all of these people were so much closer than they think they are. The problem is everything that they were doing was making them worse at sales because they're non-salespeople. The playbook is different for non-salespeople. They were struggling because they were all missing one thing. I want you to write one thing in the chat. Now, there is a system to getting clients without ever having to be aggressive. It has nothing to do with memorizing millions of tactics, has nothing to do with all of a sudden changing your personality, and has everything to do with doing just a few simple things that make business owners feel, the ones that you're talking to, makes them feel the right things at the right time so that they want to buy before you ever ask them. Can I show you the system? It's all right. Yes.

In the chat. Yes.

Yes. Now I'd like to introduce you to the most technical sales strategy ever. This is called the hit by a bus sales strategy. Now this is exactly what to say on a Zoom call, a video recording, or an email to take a free customer and turn them into a paying customer without having to be the Wolf of Wall Street. We got no aggressive sales tactics here. Now I want you to tell you the story of how I made my first $10,000 in my business. So I go to Funnel Hacking Live 2020 and I start my business on day one. I went to see Catherine speak. I start my business on day one, and one of the speakers there was talking about starting a coaching business that I had just started. And they said, you gotta charge $5,000. I'm a good student. I said, okay, I gotta charge $5,000. Russell gets on stage and says, do it for free first. And I'm like, okay, I gotta do it for free first. So I found a client, her name was Jenny, and I started helping her with her social media. Jenny just happened to be a high-ticket closer, one of these kind of pushy salespeople. Now, as I was working with Jenny for free, I started posting videos just about my expertise, kind of showing this is what I do. And I get this DM from this woman who says, can you help me do the same thing that you are showing? In fact, it was a video I broke down of Russell. And I said, okay, here's why Russell's charismatic. Here's what I do. Here's what I would do for yours videos to make you charismatic. She sends me a DM and she's like, can we hop on a call? Could you do this for me? And I'm thrilled because I think I got my second free client. I happened to tell Jenny that, oh my gosh, this woman wants to hop on a call with me. And Jenny very quickly tells me, McCall, this is not a friendship call, which is what I called it. She said, this is a sales call. And immediately I panicked because at this point I had never done a sales call. And the most expensive thing I had ever sold at this point was a a $75 voice lesson that I felt was a really high price. So Jenny gives me this list of tactics. She gives me the sales script and she's like, these are the best high-ticket, high-pressure sales tactics you could use. Just run through them and she will give you money. Get that credit card, McCall. And I'm like, okay, Jenny, I will do it. I will do it.

Right?

So my plan is I'm like, okay, I told this amazing woman that we were having a friendship call. So I'm like, okay, I'm going to do friendship at the beginning and then I'm going to transition into Jenny's script. So I asked Jenny, I'm like, Jenny, when do I do it? Like, when am I supposed to transition into this script? And she's like, you'll know. I'm like, Jenny, I'm not going to know. And she's like, you'll feel it. There will be a pause and then you'll move into the script. And I'm like, okay, Jenny, I'm going to do it. I'm a good student. So I'm talking to this amazing woman. Remember, she asked me to break down one of her videos. So I do. I'm like, friendship, thank you.

Something I'm good at.

I break down her video to her face and she's like, She's like, this is so cool. I'm like, yeah, this is what you should do to make your video more charismatic. And I'm glancing, I have the screen pulled up next to my Zoom, they're split screen, it's all my high pressure tactics. And I'm glancing at it waiting for the universe to send me a sign when I'm supposed to go into this script. I keep looking at it and I'm like, yeah, it's super fun, right? When am I supposed to do this? She says, hey, I really like this. What would you do with the rest of my social media? I'm like, oh, thank goodness, friendship, I'm good at this. And I turn around and I say, if I got hit by a bus, here's what I would do if I were you. And she says, okay. And I map out and I was like, well, I would do this and this and this and this and this. I'd move this video here, I'd move this video here. And I keep glancing at this thing being like, okay, okay, like 2 more minutes and then I'm just going to pull the trigger. I'm a little distracted when she goes, can I hire you to do that? I look at her, I'm like, there is no way that this could be this easy. Shell-shocked, I go, Yes, that will be $5,000. And she says, okay, great, here's my credit card number. When can we start?

I am looking around like, what just happened?

I get off the phone or the Zoom call and I go to my husband and I'm like, I just made $5,000. And he was like, on purpose? I was like, I think so. I'm like, this has got to be a fluke. So immediately I post on my Facebook wall, I'm doing friendship calls, I'm doing friendship calls She calls for free, I'll break down one of your videos. Immediately I get another woman to sign up. Same exact thing happens. I still have my high-ticket closing script up because I know maybe Jenny's right, I'm gonna have to transition into these things. I say, here's the video I'm breaking down. And she's like, this is so amazing. What would you do with the rest of my webinar? I said, well, let me tell you, if I got hit by a bus, here's what I would do if I were you. I finish it and she goes, amazing, can I hire you to do that? And I go, yes, that'll be $5,000. And she goes, here's my credit card, when can we start? And I'm like, I just made $10,000 Jenny's script, I ripped it up, obviously metaphorically, 'cause it was on the computer, and I was like, oh my gosh, this whole sales thing is easy. This is so amazing. Since then, since I made my first $10,000, I have used this exact system to sell $1,000 packages, $5,000 packages, $25,000 packages, $75,000 packages, and even a $200,000 package. Now, each one of these was from a single conversation, a single call, or a single proposal. It's worked for people who are repeat clients already knew me, with referral clients who didn't know me but knew somebody else, and potential clients who I'd never talked to before. I've also taught this strategy to freelancers and coaches and virtual assistants and hospitality workers, real estate agents, funnel builders, and agencies. It works at all levels. You never graduate from this system. It only gets more effective the more you charge and the higher prices. Now, I really want to give you an important disclosure. I'm not saying you're going to make $200,000. In fact, I'm not even telling you that you're going to make $1,000. $1,000 or $1, even 1 cent. These are strategies combined that worked for me, but they work in combination with a lot of other things. I want to tell you this range just to show you the strategy and to show you that this is not just a beginner thing. My goal today, and tell me if this is fair, is to give you my very best strategies. I want to give you the best of the best so that you can have your very best chance of success, but you still have to do the work. Yeah, if you're willing to do the work, I'm gonna make it so much easier for you. But if you're willing to do the work, I want you to write fair in the chat. Yeah, does that sound fair? I'm just, I'm gonna give you my best. Yeah, now remember, if you're thinking to yourself, oh no, do I have to do sales calls? The answer is no. Yeah, this works for Zoom calls, video recordings, and even emails. You don't even have to get on video or use your voice. Yeah, now our Hit by a Bus strategy has 3 steps. I want you to write 3 in the chat. 3 in the chat. Step number 1 is what I did. What I did. Step number 2 is why I did it. And step number 3 is this is what you should do if I get hit by a bus. Now, what I did is where we talk about a customized free sample. Why I did it is where we show the differences between what they were doing and what you created. And then the hit by a bus strategy is where you outline the strategy of what a full paid project would look like. Yeah, so we're gonna start with step number 1, what I did. If you're ready to go, write ready in the chat. Yeah, ready in the chat. Now in this step, you are going to walk through a custom free sample with a potential client. Now you may be thinking to yourself, what the heck is a free sample? A free sample is a small part of your full paid package or offer that you offer for free. So for example, if your full paid package or offer as an interior designer is an entire house makeover, your free sample would be one room makeover. Yeah. If you are a video editor and your full-time package is full-time video editor, your free sample would be a single edited video. You guys, as funnel builders, the full paid package may be a full funnel makeover or build. It could also include things, right? If you learn these in certification, like copy, ads, newsletter creation, things like that. But your free sample is a single page redesign. Now you have already at this point offered a free sample. If you copied and pasted this into your Facebook or into any of your social media, I want you to see where you told them you would build the first page of their funnel. Yes, you've already done this. You've already done this. If this makes sense, I want you to write free sample in the chat or just free. Yeah, the first step is free sample. Now let me tell you why we build a free sample. The first reason is it brings you leads. The evidence is how many amazing leads you got from posting that free sample post. Most. Yeah, we have GoodmanLife6364 that we talked about before, right? He had 12 people message him. Yeah, and he got 2 booked calls immediately. Yeah, the other reason why we do free samples is it's show, not tell. You establish immediate authority and they are able to see you up close and your expertise up close without needing testimonials. So if you're thinking to yourself, I don't have experience, I don't have testimonials, what do I do? This is why we do it. The last reason is they're more likely to buy because it makes them want more of you. By more of you, we mean your paid package. Yeah, now when this is done right, they always want the rest. Yeah, they always want the rest. Now the biggest mistake that people make when presenting their free sample is to go like this. Here you go. Can I just send you my free sample? And then they wait and they think, I'm terrible at sales. Now this is a mistake because if you treat your sample like it's not a big deal, your potential client is going to also treat it like it's not a big deal, right? In this phase, when we are presenting this free sample to them, we need them to think, wow, this is so valuable. I cannot believe I'm getting this for free. Imagine if I paid them. Now, if this is making sense, I just want you to write yes in the chat. That's what we have to have them think when we go through this. So our next question is, well, how do we make them think that? How do we actually make them think, wow, this is so valuable? For them to see the value, you have to tell them. I want you to write tell them in the chat. Now we tell them with two things: what you researched and what you built. Yeah, this is going to help them see the effort that went into customizing this specific free sample. When they see the effort, they understand the value. Yeah. Now, for example, our interior designer, remember, they are giving the free sample of one room makeover. So if they want to use used the free sample to get a paid client, they first say what they researched. So they say something like this: I analyzed 20 luxury homes and found a few key things that make a room feel cohesive, welcoming, and functional, especially for families of your size and lifestyle. Then the interior designer would go into what they built. I used those things to create a new design for your living room so it's set up to be functional and stylish for your specific family. Yeah, if we see it, I want you to write see it in the chat. The next example is a video editor. Remember, their free sample is just a single edited video. So first, if you want to get a paying client using this free sample, you tell them what you researched. You say, I analyzed 20 of the top performing videos in your industry, and I noticed the patterns that keep viewers engaged from pacing to visuals to messaging. Now you go into what you built. I used those patterns to create a sample edit of your footage so it's designed to grab attention, flow smoothly, and deliver your message clearly, just like the top performing videos do. If you see it, I want you to write, yes, Yes in the chat. Our final example is a funnel builder. This is what you would say. Remember, your free sample is a single-page redesign. Now you're wanting to use this free sample to get a paying client. So the exact same free sample that you already offered them. So the first thing that you do to make sure that they see the value of it is you tell them what you research. You say, I analyzed 20 of the top businesses in your space and I found some key patterns they used to attract customers. Then you go into what you built. I use those same patterns to build this funnel page so that it's set up to bring you the customers you want, just like the top companies do. So, so far, remember, we walk them through the customized free sample. Next, we talk about how we bring value to this by what you researched and what you built so that they think, I cannot believe I'm getting this for free. Imagine if I paid them. Remember, this is only step 1 of 3. Yeah, so I promise you, if you use free samples, you will be much more likely to sell expensive packages without needing previous experience or testimonials. So if you are with me, I want you to write yes in the chat. Yes, let's go. Do we feel confident that we can do the what I did section? Yeah, confident that we're like, oh my gosh, sales is so easy. Now I want to go to step number 2. Step number 2 is why I did it. Yeah, remember there's 3 steps. So in this step, we show the gap. I want you to write gap in the chat. We show them the gap between where their life or business is with you and where their life and business is without you. We show them actually a visual gap that you're going to see. The first step of this is you are going to pull up a picture of the funnel or website they sent you as their before and your funnel redesign after right next to it, right? You ask them, can I share my screen? And you pull them up side by side. The next thing you do is you point out the differences. Step number 3 is you say, can you see the difference? Let me give you some examples. Now, with an interior designer, they would pull up their before-after side by side, the picture the client sent them and their redesign. Then they would point out the differences and they would say, okay, so can you see how before it's like cluttered and messy and unorganized, but after it looks like really masculine and warm and strong and grown up? Can you see the difference? If you're with me, I want you to write with you in the chat, with you in the chat. Our next example is a funnel builder. So when they send you their previous website or previous funnel, you pull them up side by side. You point out the differences. For example, do you see how this one, it's so much more clear what the customer is getting when they're actually buying from you? And then you ask them, can you see the difference? If that makes sense, I want you to write difference in the chat. Now, the reason why we do this step, the why I did it, You do it is because by framing the differences, you are showing them the consequences of not hiring you. You're doing this all by being really helpful and not annoying, rude, or aggressive. Now, the secret is if they can see that they are worse without you, they will think that the path is better with you. Does that make sense? If so, write, "Makes sense," in the chat. Makes sense. Now, at this point, you may be thinking, I have no idea what differences to point out. What do I do here? Now, as a funnel builder, I want to congratulate you for all the hard work you've done this week, because for every single client you get on a call, you are going to point out the same 6 things.

S, W, I, P-E-S.

Structure, words, images, paint, energy, and spacing. But you are not going to say, the first thing I adjusted was your structure and your words. Instead, you are going to say, first, I fixed your flow so it's clear where your customer should start. That's a structure code word right here. Next, you could say, next, I fixed your messaging So it's clear what your customer is getting, where we covered the words. Next, you'd say, next, I fixed the look so it's clear that they're in the right place. All of a sudden, we have eye. Then you say, well, next, I fixed the feel of it so it's really clear what your customer should feel. And we've covered pain. Next, we say, next, I fixed your link so it's really clear where to click. We've covered energy. And finally, next, I fixed your layout to make sure that it looked more professional so that customers who come to your page actually trust you. And we've covered S, spacing. Now, to recap, step number 2, before, the first thing you do is you pull up their before-after side by side, the one you built and the one that they sent you. Next, you point out the differences using swipes. By doing this, you are showing them the consequences of not hiring you. Are you with me?

If so, write yes in the chat.

I'm seeing some, I'm so confident now.

Yes.

If we can do why I did it, write ah in the chat. So, so far our hit by a bus sales strategy, we have step 1, we present the free customized sample. Step number 2, we point out the differences between what you did and what they originally had. Now at this point, if we've done our job right, they are They're thinking to themselves, I cannot believe I'm getting this for free. Imagine if I paid them. Now the next step is where we seal the deal. I want you to write seal. You can write seal the deal if you want to, but it takes a long time. Let's seal the deal. This is our hit by a bus strategy.

Now could you take a second? I see some people being like, I don't quite understand what that means, hit by a bus. You're saying if I got I got hit by a bus, died, and you never saw me ever again, and I can never give you any future advice, yes, this is what I do. Yes, that's the connection, 100%.

If you're saying I disappeared, hit by a bus, if I got Mean Girls, you know the story, or the movie Mean Girls where the bus just comes out of nowhere and just wham, right?

A guy said, by the way, this is exactly, uh, how McCall closed me. She showed me this vision of like what she would do if she was me, and she's like, so if I get hit by a bus, this is what I would do. And then I he's like, well, can you do it for me? Like, first off, don't get hit by a bus, but second off, I want you to— like, that sounds so amazing, please do that for me. Take me—

I was like, oh, you want to pay me money? How about $200,000? And he went, yes. And I went, oh, this is a sales meeting. It works.

There you go.

It's crazy, right? What you are telling them— and we're gonna get into this in just a second— but what you're telling them is I wanna give you the strategy so that you could use this on your own. The good news is because all of these people have reached out to us and we already know that they want a funnel because they signed up for a free sample, we know they're not gonna wanna build it on their own 'cause they've already signed up to have you build it for them. So you giving them the strategy feels extremely generous and it allows them to see what it's like working with you without you being like, now can I walk you through my packages and show you all the different ways that we could work together, right? We make it very natural. You look like the good guy all the time, and it's so much fun. And most of the people laugh. Most of the people are like, have you got what, hit by a bus? And you're like, yeah, if I died right now on the spot and could not help you at all, can I show you what I would tell you to do? And they're like, I mean, sure. You're like, you can do this on your own if you want, right? Which opens it up. It opens it up. Remember, sometimes you don't even have to ask them. They say, can I pay you money? And you're like, money? I guess so.

It's amazing.

Yeah. Now let's get into what is a hit-by-a-bus plan. A hit-by-a-bus plan is an outline of the strategy that you use in your fully paid package. That's the secret. We are presenting them the plan that they could do on their own, which they actually could, right, the way they present it, but that they could do on their own. That is just just our offer, yeah, but it's presented in a way that makes them want it before you pitch it to them. It makes them come to you. Now, why do we use a hit-by-a-bus plan? Because we want to make them want your plan and see it as the best plan forward, so they want to buy your plan. If this makes sense, I just want to write duh in the chat. Duh. Now, there's a couple different things that we need to gather in order to build our hit by a bus plan. The first thing that we need to map out is if we're gonna make 'em want something, we have to say like, okay, what do we need them to want? Yeah, the things we need them to want are all of the things in your fully paid package or offer. Yeah, so for example, the things that an interior designer would need to put in their hit by a bus plan is they would need to be like, well, first you need to make sure that you have your interior design report, right? You need to make sure you upgrade all of your lighting and you need to make sure you use antique furniture to, for this reason, this reason, which we'll get into in just a second. Yeah, but these are the things we have to know. What do I need them to want? Yeah, if I'm a nutritionist and I offer blood work and workouts and meal plans, I need to make sure that the strategy I'm giving them includes all those things. Does that make sense? If so, write yes in the chat. Yeah, now depending on what you decide to learn with certification and add to your packages, your fully paid package that you're offering them, it could just be design for sure. It just be design hacking, but it could also be things like copy, or copy if you decide to create them a newsletter, if you decide to run their ads, if you decide to do all these different things, you would make sure to include that in the Hit by a Bus strategy. Yeah, if this is clear, I want you to write clear in the chat. We just have to know what we're making them want, right? The next thing that we need to know is why should they want those things? Yeah, why are those things actually important, right? Because we're going to include this in the strategy. So if they had those pieces, like what would change in their business? And sometimes an easier way of thinking that is what would happen if they didn't have those things? Yeah, so for example, with an interior designer, if they're like, okay, if they had a full interior design report, they could create a cohesive warm environment. Doesn't have to be super complex. It's just like, oh, that's what they would get, right? With the lighting upgrades, they're like, well, the reason why they should do this is it's the biggest visual upgrade and the biggest impact for the lowest cost. That's why they need it. Next, custom furniture brokering. If this is in their offer or in their fully paid package, they'd say, oh, well, unique house with small changes without getting rid of everything, right? When we add these little pieces of furniture. Yeah, if this makes sense, right? I get it in the chat. I get it. Now, with the nutritionist, same thing, right? If they were like, okay, meal plans, they need to write why that's important. They're like, well, food and custom calories and custom macros. Important for fast, healthy weight loss. You need to know it first. It's like, I also offer supplements. They say, oh, I need to make sure that they need this because it maintains health while cutting. It also makes sure that they don't lose their hair, right? And so on and so forth. Yeah, now with a funnel builder, we need to break this down of like, okay, for the full funnel build, what goes into that? Why would the strategy be important? What would the emails do? It's like, oh, well, without design, nobody's going to click on your thing, right? You can even think like, oh, the Stanford study that Katherine talked about, and you can write that down, right? With copy, it's like if they have the wrong copy, what happens, right? Oh, it's not clear for their customer. Okay, cool, right? With newsletter creation, it's like, what's the benefit of having that? Oh, they would gather more leads without having to write it themselves, right? If this is clear, write whoa in the chat.

Whoa.

Now step 3 is we are going to actually create your hit-by-a-bus plan. Yeah, now for example, as a funnel builder, you are going to do these things. Now there's two different things that we put together for your hit-by-a-bus plan. Yeah, the same way that we did with our other steps. First thing you say, you gather, and you're going to use the details we just gathered to create this thing. Yes, we're like, okay, what do I need them to want? Why do they need to want it? Okay, now I have the pieces, and I'm going to take those pieces, I'm going to plug it into these two things. Yeah, does that make sense? So you can just write, I get it, in the chat. Take the pieces you gathered, plug them into here. First thing is, here's what's still missing. I'm going to give you the example for a funnel builder. So you would say, okay, now if I got hit by a bus, the next step I would do— because remember, you only built their first funnel page for them— if I got hit by a bus, the next thing I would do is make sure that the rest of your funnel works as well as page one. Then let me show you what I What does that mean? And you'd show them a funnel blueprint. Then you'd say, this is a map of what your entire funnel should look like. Right now, only the first page is done. So if I were you and I got hit by a bus, fix the rest of your funnel. The second thing you do is you say, here's what I would do if I were you. Now here's what I would do if I were you. On the rest of the pages, I would adjust the, and you insert your swipe code words again, all of these. I'd adjust this so it's clear where to start. I'd adjust this 'cause it's clear to do this.

This.

Yeah, if this makes sense, write hey in the chat. Now, this exact hit-by-a-bus strategy— I'm so glad Russell said this before— is what I used on Russell. I literally— these are the slides that I showed him. It's an RB Cinematic Webinar Universe if we get hit by a bus plan, and it had two phases: if we get hit by a bus, and if we survive the bus that tried to hit us. Yeah, now I promise you this works. Do we see why this works? If so, write yes in the chat. Yes. Now I want to do a really quick recap of what we've learned so far. So with step 3, we tell them your hit-by-a-bus plan. Yeah, by doing 2 things. We say, well, here's what you're still missing and here's what you still need. So, so far total, we say, okay, what I did— we walk through the customized free sample. If you feel confident with this, I want you to write, I got this in the chat. I got this. Next, we talked about why I did it. Where we do this is, or in this step, we point out the differences between their before and after. We take that free sample and we say before, after, differences. Can you see the difference?

Yeah.

If you do this, uh, if you understand this, I want you to write sales is easy in the chat. Sales is easy. Step 3, hit by a bus plan, is This is what you should do if I get hit by a bus. And we walk through your full paid product or package strategy. Now, are we seeing this? Yeah. At this point, you may be thinking, well, what does the rest of the email say? What do I say on the call? And what if they have questions? Some of you may be thinking, ah, for that, I have one last thing for you. We call these magical transitions. Now, magical transitions are just rocket fuel. They are small phrases that are easy to remember. That keep the conversation going, and they make the clients really, really, really, really, really wanna buy from you. And these magical transitions are so powerful that when you do them right, potential clients will cut you off before you get the chance to pitch them. Now in the certification program, they share even more magical transitions. Yeah, they go in depth for all these different things, for every single scenario, every single question. If at all you're like, ah, what do I do at this point? It's covered in the certification program. But for the sake of time, I'm going to share 3 with you. Yeah. First magical transition, number 1, write 1 in the chat. You're going to use this when you're trying to start the official presentation into their free funnel page. Yeah. This is the beginning of your call, the beginning of your recording, or the beginning of your email. The thing you're not going to say is, okay, let's get started. You're not going to say, I'm ready to present you. And you're not going to say, this is your funnel page. Instead, you're going to say, I'm so excited to show you what I'm made for you. The reason why clients love this, I know it feels small, but it's got a big impact. This frames the conversation as exciting gift instead of high-pressure sales call. It frames it as friendship instead of give me your money. Yeah, now I want you to prepare yourself because the client might interrupt and be like, I'm so excited to see what you've made. I've been looking forward to someone who I can hire to help me with this. Yeah, if we understand magical transition number 1, write 1 in the chat. Uno, one. Okay, magical transition number 2, you'll see these are rocket fuel. They feel small, but they've had a huge impact. Now, when you're gonna use this is when you wanna talk about all these services you can offer. This is before you present your hit-by-a-bus plan. You are not going to say, here's what else I can do for you, and you are not going to say, okay, here's what I have for sale. Instead, this may feel obvious, but you are going to say, here's what I would tell you to do if I got hit by a bus and couldn't help you? Even if it doesn't feel natural to you, they'll go, what? And you're like, yeah, diffuses tension. Potential clients love this because it makes the talking about your services feel like, oh my gosh, fancy sales strategy or fancy strategy session instead of needy high-pressure salesperson. Positions you as wise consultant. Yeah. Now prepare yourself because after As Russell said before, this is a real client wants to buy interruption that we've experienced because of this magical phrase. They literally say, no, don't get hit by a bus, I need to hire you to help me with this. Almost word verbatim. Now, if we understand this, I want you to write 2 in the chat. Our final magical transition is number 3. This is when the client asks you any question about your expertise, your services, or your next steps. This is when you're transitioning into your pricing and your package and your offer after your hit-by-a-bus plan. Your magical transition is this: can I take 60 seconds to describe what it would look like for us to work together? AKA, if I survive the bus plan. For example, if a client asks, so how much does it cost for you to do this for the rest of my site? You say, oh my gosh, that's a great question. Can I walk, or can I take 60 seconds to describe what it would look like for us to work together? AKA, if I survive the bus plan, If the client asks, wow, do you know how to do my social media, emails, and ads too? You say, oh my gosh, that's a great question. Can I take 60 seconds to describe what it would look like for us to work together? AKA the if I survive the bus plan. If a client asks, could you change the freebie webpage that you gave me so that the logo is bigger? You say, oh my gosh, yes. And there's a ton of other things that I actually really like to do too. Can I take 60 seconds take 60 seconds to describe what it would look like for us to work together, AKA the if I survive the bus plan? If a client says, thank you for this free webpage, now how do I add it to my own website? You say, I would love to show you. Can I take 60 seconds to show you how you can do it yourself or how it would look like for us to work together? And if the client says nothing, you say, I'm so glad I was able to share this with you. Now can I take 60 seconds to describe what it together, or what would it look like for us to work together, aka if I survive the bus plan? Are we seeing this? If so, write hello in the chat. Now, I promise you, if you use this simple process of hit by a bus sales and you sprinkle in a few magical transitions, I promise, promise, promise that you can become a natural, ethical, low-stress sales machine. Now, I left out one part of the story that I was telling you where I made my first $10,000. Remember how I told you I booked a friendship call Now, the only reason why I knew to book a friendship call and to get them on a call in the first place is because I had a sales and business mentor even before Russell, and her name was Catherine Jones Lish. Hey, oh, now Catherine has not only helped me do these kinds of things, but she's also helped specifically thousands and thousands and thousands of funnel builders complete this exact system. Now can I hand it over to you, Catherine? Can you walk them through a couple things?

Oh my gosh, can we ever! How many of y'all are excited for it? Get hit by a bus plan. You never thought you were gonna say that phrase so many times in your life, and I just can't wait for you to do it. Okay, everybody give it up for McCall. Isn't she so awesome and amazing? She is so amazing at sales. I love the way that she described things, and I love how That's how she's termed it. I had a way more boring name for this when I taught her this, and the hit-by-the-bus plan is significantly better. But what I wanna do, if it's okay with you guys, is I wanna actually show you that when you use this hit-by-the-bus method, what does, if you use that method, how many clients does it take you to get your one comma club award? So if you use the right sales method, how many clients does it take? I wanna give you some examples of what that could look like, okay? Okay, Gabor, we met him the other day. Gabor, he used the hit by a bus sales method. It took him only one client until he reached the one comma club, okay? Megan, she used the got hit by a bus strategy, and what happened? It only took her one client to get to the one comma club. John, he used the I got hit by a bus strategy, and how many clients did it take him to hit the one comma club? One, okay? Justin, what strategy do you think he used? Boom, hit by a bus, and how many clients did it take him to get to one comma club? One client, okay? Okay, then we have Angel. How many clients to get to 1Kama Club? 1. Why? Because he used the right sales strategy. He used the get hit by a bus sales strategy. Provide a free sample, then tell them why you did it. Show that it's valuable. And then when you give them that piece of the pie, say, here's what would happen if you never saw me again, aka got hit by a bus. And then with these magical transitions, you're able to help them to say, and say, hey, could I take 60 seconds to show you what it would look like for us to work together? How amazing is this, okay? Now, I just wanna paint a picture, 'cause I think sometimes you're like, oh my gosh, it's gonna take me a while to get to $1,000, I've never made $1,000 online. Russell talked about how he made his first $20 online, it was just the best thing ever, but oh my gosh, how am I gonna get to $20? Maybe I can fathom $20, but $1,000? But if you use the right method, you can play the game. Now, what about this? Weeks do you think it's gonna take you if you use this method to get your One Comma Club Award? Can I show you what some people have done? Now this is Justin, he knew nothing, he knew nothing, just like if you came in here and you're like, I don't even know what a funnel is, that's how homeboy started. What he did, he did day 1, he did day 2, he learned swipes, and then day 3 he learned the don't get hit by a bus method. Within 2 weeks he made his One Comma Club Award, okay? Ben, same situation, he used the don't get hit by a bus method, method and 2 weeks to his One Comma Club. Mario did the exact same If I Got Hit by a Bus method. It took him only 5 days to get his One Comma Club award. Paul, he did the If I Got Hit by a Bus method and what happened? It took him 2 days. Imagine that in 2 days you had a One Comma Club award. And then Cody, it took him less than 24 hours. He used the Don't Get Hit by a Bus sales strategy and he was able to win his One Comma Club award. Now, here's what I want, will you guys do me a favor? I want you to call your shot. How many days with the skills that you've learned over the past 3 days, how many days is it gonna take you until you win your One Comma Club? Call your shot, baby, little Babe Ruth situation.

Everyone wants a one-dayer.

Well, that's what I think, can we like talk about this for a second though? Like if we would've asked this question on Monday, how many days do you think you can make $1,000 with with this skill set?

Give me 6 weeks.

That's what I said, 6 weeks.

2 years.

Even, even yesterday we're like, okay, I get the software, I get it, okay, I can do this. Well, but how many? I still don't think a lot of you would have said one. He's like, oh my gosh, I'd rather die than sell somebody something. How amazing when you know the right ways to do it, whether it is designing with SWIPES or whether it's sales with the Hit by a Bus method. You can absolutely shortcut the game by cutting out the fluff and playing the the true way that is meant to be played, which is won. Games are not supposed to be lost, they're supposed to be won, you guys. So, I love this, 1-1-1-1-1. I want you guys to mark this day and I want you to remember what you put down and play the game. Can you actually do it? And when you do, you're gonna come back and backstage pass and oh my gosh, we're gonna celebrate the heck out of you for that, okay? Now, these kind of breakthroughs in terms of how many days to my 1 comma club, One Comma Club happen every single day inside of our Funnel Builder Certification Program. And can I tell you why? It's because this program is designed to take you to achieve your One Comma Club Award, then to become what we call Bronze Certified, this is when you earn $10,000, then become Silver Certified, this is when you earn $50,000, when you become Gold Certified, $100,000, and it's here to take you all the way to become Diamond Certified, which is when you make $1 million with funnel building sales, okay? Now, as you move along this path from zero all the way up to that Two Comma Club Award, you might think, well, I have some questions. I mean, how do I use ClickFunnels all the way? Or how do I deliver my funnel to my client? How do I actually collect money from them? I don't even know how to do that, right? What should I charge? How do I publish the funnel on the internet? How do I help my clients set up their own ClickFunnels account? How can I find more clients? Now, we help you with all of this inside of the zero Bronze section. Now we don't just throw a bunch of resources at you and say good luck. What we've done is we actually broke up this zero to $10K process into tiny micro challenges. And the reason why we did this, why challenges, is so that you never get lost. You'll know exactly what to do in what order, and you'll never have to guess what your next step should be. Okay, we got you. Okay. Now, if you complete these challenges, you will master the skill of selling funnel design, which means that you will know how to charge 3 to 4 figures for your packages. Okay. Now, these challenges are designed to get you from zero to bronze as quickly as possible. How many of you want to get your zero to— how many of you want to get bronze certified? We put bronze in the chat. That sounds fun. How do you want to get bronze certified?

Do, do, do, do, do.

We're past one comma club now, baby. Who wants to get bronze certified? Okay, I love it. Now, as you continue along this path, You might have some more questions. You might say, hmm, well, I learned how to charge 3 and 4 figures. How do I charge 5 figures to build a funnel? What exact words should I put on each page of a funnel? Should I be writing emails to go along with the funnel? And what about video scripts and webinars? How the heck do you do those? And what should I charge for all these add-on services? How do I craft a strategy to put these all together? And can I get the client to pay me for the strategy too, as well as the funnel? Now, we help you with all of this inside of the Bronze Bronze to Silver part of the certification program. And we don't just throw a bunch of resources at you. We've broken this all into micro challenges to guide you along the way. And when you complete these challenges, you'll become a master of strategy, copy, emails, automations, and more so that you now know how to charge 4 to 5 figures per project. These challenges are designed designed to help you to get from bronze to silver as quickly as possible. How many of you want to get silver certified? Can we put silver in the chat for me? Silver, silver, silver, silver, again. Okay, I love it, okay. Now, you're gonna keep going through the path and some new questions are gonna come in. You might start thinking, okay, so how do I actually get my clients to pay me monthly instead of just kind of one-off projects? Or how do I get paid to make tweaks to existing funnels instead of having to build the whole thing out? And how do we even fix a broken funnel? How can I get a funnel to make more money tomorrow than it did today? What should I test first? Should I test the headline? Should I test design? Should I test offers? How long should I test it before I decide if the test actually worked or not? And what numbers should I even be watching for my client's funnels? And how much can I actually charge per month if I'm really good at making a funnel make more money tomorrow than I can today? We help you with all of this inside of the Silver to Gold section of the certification program. And we don't just throw a bunch of resources at you. We have broken this down into micro challenges to guide you the whole way. And when you complete these challenges, you will become a master of knowing how to improve funnels, help them make more money tomorrow than they made today, which means that you can charge the same client over and over again, month after month. These challenges are designed to help you to go from silver to gold as quickly as possible. Now, when you get you also get this very sexy award that you get to hang in the back of your room, of your office, or wherever you want. How many of you want that award? Put gold in the chat. Will you put gold for me? Gold, gold, gold, gold, gold, gold.

Yes, let's go.

Okay, now listen, you're gonna keep going along this path and dang it, you're gonna have some questions, 'cause all of a sudden, when you're going from gold to diamond, you're gonna think, well, how can I speed this thing up? How do I deliver funnels without ever personally building it? How can I handle multiple chaos or multiple clients without being so chaotic? How do I close even bigger deals? How can I work with huge clients and big influencers? How can I scale without working more hours? Do I need to hire people and who should I fire first? And actually, can I scale without hiring people? We'll help you with all of this inside of the Gold to Diamond portion of the certification program. And we're not just going to throw a bunch of random resources at you. We've broken each step down into micro challenges so we can guide you the whole entire way. Okay. And when you complete these challenges, you'll become a master of scaling your own business, which means that you can charge more for doing less work. These challenges are designed to help you to go from gold to diamond certified as quickly as possible. And when you become diamond certified, you then earn your very own Two Comma Club Award. How many of you want to earn your own 2 Comma Club Award, put diamond in the chat. Will you put diamond? How many of you are going for the diamond certification? Let's go. Let's play the game, okay? Now, this certification program is remarkable. I'm telling you, my little OCD brain, me and Russell, I'm telling you, you're gonna love it inside of there. But you might still have more questions because you're you and there's nobody been nobody like you. You might have a client that maybe nobody's ever had a client like that before. So what did we do? We made sure that we have your back every step of the way. We have open office hours, daily Q&A every single day. We have a community that can help you. We also have expert trainings every single week to keep you up to date on what's working and what's not. We have a mentorship program, so if you're new and you're scared, you can literally have somebody who's been there before, who's already Bronze, Silver, Gold, Diamond certified, take you under their wing and carry you along with them. Okay, we have graduations where where we celebrate you and we proclaim to the whole ClickFunnels audience what you've done, so if anybody's looking for a funnel builder, you get exposed there. We have regular funnel builder events, we can keep you up to date on what's happening, we have private mastermind channels and more, okay? Everything inside of this certification program is to help you to get from your 1 Comma Club Award all the way up to your 2 Comma Club Award. How do we feel about this? Is this certification— Does that sound a little bit fun?

Yeah.

Are we having fun? Yeah, we're okay, okay. Now listen, I know a lot of you are like, okay, yeah, this is cool, and we talked about this a little more, but you might still have some questions. You might be like, Katherine, well, does this whole thing work for me if I'm young? What if I'm younger? We had somebody out in the literal audience earlier today that was in high school. Will this work for me? Yes, this will work for you if you are young. You can win with funnel building if you are young. Do you believe me? If you believe me, put I believe you in the chat. I believe in the chat, okay? Now some of you might also think, well, Catherine, I don't know, will this work for me if I'm not so young? And you can decide what age that is, okay? The answer is yes, this will work for you if you are not young, okay? Now you can win at funnel building if you are not young. Do you believe me? If you believe me, put I believe in the chat. Is that okay? I believe, I believe, I believe. Now you might say, Katherine, does this work if I'm a stay-at-home mom? Yes, this works if you are a stay-at-home mother, okay? You can win at funnel building if you are a stay-at-home mom. Do you believe me? If you believe me, put I believe in the chat. Okay, now Katherine, you might say, Katherine, does this work? I'm already working full-time, I have a job. Will I have enough time to do this? Yes, this will work for you if you already have a full-time job, okay? You can win at funnel building if you work full-time. Do you believe me? If you believe me, put I believe in the chat, okay? Okay, now okay, you might say, "Katherine, I don't know, tried this before and it failed. Will this work for me?" Yes, this will work for you. If you have tried to sell funnels before and failed, this will work. You can win at funnel building even if you've tried your hand and it hasn't worked before, okay? Do you believe me? If you believe me, put "I believe" in the chat, okay? I mean, at this point, you're getting annoyed, right? It's like, "How many more do I have?" I have more, okay? Now, "Katherine, does this work if I've never sold a funnel before? I don't even know what I'm doing." Your best guess. This will work if you've never sold a funnel before. Follow our system and we will help you, okay? You can win at funnel building even if you've never sold a funnel before. Do you believe me? Put I believe in the chat, okay? Awesome. Now, Kethryn, I am just not techie. I went through that thing yesterday, I got a little bit overwhelmed, I'm not gonna lie. Will this work for me? You're not alone. This will work for you if you're not techie. I know, literally, I know Jennifer, I know Laura, I have literally coached all of these people. I'll tell you what, they were petrified, and yet look it, they have made money with funnel building. You can win at funnel building even if you're not techie. Do you believe me? Put I believe in the chat. Okay, awesome. Now you might say, Katherine, I'm worried because you obviously are, Russell, so Russell loves marketing, you're reading all this stuff, you know marketing, I don't know anything about marketing, can I still win? Yes, this works even if you don't know a single thing about marketing when you start. You can win at funnel building if you don't know a thing about marketing. Put I believe if you believe.

Yes!

Okay, awesome. Now at the end of the day, you might just say, Katherine, I am scared out of my mind. Will this work for me? Dang it, I didn't think I was gonna share this. When I first started funnel building, dang it, I knew it was the thing to do. And do you remember, it wasn't working, but I knew that I had to figure it out. And I was so afraid. And I was so afraid to actually start that I worked myself so up that I ended up in the hospital with an ulcer. I was so afraid of what would happen if I failed. I was so embarrassed. I have to use Facebook for business. What are people gonna say? So embarrassing. This is the whole thing I worked out. I'm not kidding you. 11:00 PM at night, my sister driving me to the ER. I thought I was dying. Turns out it was an ulcer. I was so afraid. And if you are in any sort of similar situation, I can guess that you're asking the question, I am petrified. Will this work for me? And I am here from personal experience and having coached literally thousands of people. Brian lost his job right at the beginning of the pandemic. He had a job that would never come back because of the pandemic. It worked for him. Andrea, she was out, had a doctorate degree, and all of a sudden she did not want to go that path. She had no education in other kinds of marketing. It worked for her. Chris, he had no single dollar to his name and he had a daughter on the way. This worked for him, okay? Crystal, she's amazing. Indiana, I want to tell you, I don't have time to tell you all their stories, but it can work for you, okay? You can win at funnel building. I've seen it too many times for me to say any other thing. Do you believe me? I hope you believe me, but at this point it actually doesn't matter if you believe me, because there's really only one other question you have to answer, which is is, do you believe you? Do you believe that you can do this? Dang, I hate that I'm crying, but I just— I've played this game for a really long time. I've helped thousands of people do this, and I think I just remember how scary it was when I started, and I had this tiny flicker that maybe I could change things in my life. I hated being in the hospital because, you wanna know the whole thing I thought about in the hospital? Was how in the heck am I gonna pay for office. I hated that, but I had this thing in my brain that I knew I could change the trajectory of my life. I knew that I could, and if I could just be brave enough for one more day, then I could keep trying. So your question that you have to answer today is, do you believe in you? Are you going to be brave enough to say, I am a funnel hacker. I see the path. I see the opportunity. I see what's available to me. And I'm gonna be brave enough to show up for myself and my life to change the trajectory of what it currently is. The Funnel Builder Certification Program takes you by the hand to help you to do that. Now this next slide might seem not that timely because I'm crying, but we're gonna change this because I actually really am having fun despite the tears, you guys. Let's check over here. Was that a down? We're still having fun though, right?

I would say that was pretty fun.

I had some fun.

Did you guys have fun?

Are we having fun, Russell? Are you okay?

I had a lot of fun.

I did cry, but it was a good— it was a happy cry. It was a happy cry. Is it okay? Okay. Well, I guess, I mean, we know what we have to do if we're having fun. Oh, and you are in charge of that, my dear sir.

I told you yesterday, number one, the more fun we're gonna have, the less this was gonna cost. And it makes me laugh because I saw people like, I can't afford— it's like, you don't even know what it's gonna cost you. How can you even say that? Um, the good news is we started on Monday at $18,000 for certification program. And then we started going down with more fun we had. We started going down, uh, on day 1 we got down to $15,000.

I also would say like $15,000, wouldn't it be worth it? Like you've seen all this stuff. I would say, oh, it's $15,000, I think I can afford that, I'm in.

I can go convince some people that I'm about to get hit by a bus.

I'm about to go get hit by a lot of buses.

But think, you get 3 $5,000 funnel builds and then everything after that's pure profit. It's like you learn the skill set, you pay it off. I think about like if you buy— if you were to buy a franchise, you know, like you, you buy a McDonald's franchise, you're $5 million in, and I think it's like 20 years for you to get the money back to break even. And 20 years later, then you start making money. This is like you get 3 clients.

When— how many people wrote in the chat they want to get their one Comic Club Award in one day? And you're like, if you believe that you could get it in one day, and you look at the 15,000 thing and you're like, oh, 15 days, you know what I mean? It's like, if you're thinking with math, it's like, oh, well, when we had just a little bit of fun—

but you're having fun, right?

It wasn't that—

it was Yeah, but think about this, like, it is, it's not a cost, it's an investment. You invest this and now you have a skillset that gets you this. Like, it's the greatest, anyway, but yeah, we're not for $15, 'cause $15 was day 1. Yesterday, that time day 2 got done, we had so much fun building funnels, you guys. We dropped down to $10,000. And I want you to understand, okay, almost every one of our certified partners, from Stephanie, she told you 3 times, like, it was $10,000, it cost me $10,000, right? But it's not just her, it's like everyone who's gone through certification program. These guys right here with Funnel Hacking, like, getting their work done, They paid $10,000 to be part of it.

I paid $10,000.

Katherine paid $10,000. She paid $10,000. All the people you met this week, they paid, all these guys paid the $10,000 to be part of this program, okay? And so the first, actually the next like 60 seconds, I wanna talk to all of our Certified Funnel Builders, 'cause they don't know what's about to happen. We had an idea to overdeliver for them, okay? If you guys know anything about ClickFunnels, our community, what we believe is always about overdelivering, okay? So we have a gift for all of our active members active ClickFunnels Certified Partners. Just so you guys know, Certified Partners right now, after they get certified, they pay $500 a month every single month to keep that certification to be in there. So they're paying an extra almost $6,000 a year to be certified. And they've been paying that, a lot of these guys, for 4, 5, 6 years. So the next bonus is gonna be amazing for them. It's a gift to them. And I wanna show you how this is not a program that's like one of those fly-by-night things that's here today, gone tomorrow. We continually figure out how can we How can we make this better? How can we make this experience better for them? And so this gift they don't know about, in fact all my first certified people who are on right now, type in certified partner so we know, CFP, whatever, like type it in so we know who you guys are, because you're about to freak out. I'm about to give you guys a gift. One of the greatest gifts of all time to show you how much we love you, how much we're investing back in you guys, okay? This is my question. What if I was to give you guys your ClickFunnels account that you guys are currently paying $500 a month for, for free, for life? How many of you guys would like that? Yeah, my certified partners freak out in the chat at that. They're like, wait, what? They didn't know, we didn't tell them ahead of time. Okay, so this is the game plan. Think about this right now, like right now, and you guys are paying $497, let's just say the ClickFunnels account, let's say it's $297 a month or higher level, times that by 12 months, and let's say you keep the account for 10 years, that's the equivalent of $35,000 that you would pay over the next 10 years on your ClickFunnels account. And so the thought is, what if I gave it to all of our certified partners for free for life? Outside of one thing, there is an annual $297 a year maintenance fee just so we can make sure that we can talk customer support and product updates. But for all our certified partners, you guys okay if we overdeliver and just give you guys your ClickFunnels account for free? Which means that $5 a month you pay right now, you never have to pay that again. Let's go, let's go, let's go!

Everybody's like, nobody do it.

I've been so excited for them to hear about this.

We almost told you earlier tonight, I was like, no, let's tell them live with everybody.

So I just basically cut you guys a check for the next 10 years. Awesome, I love it.

So you're welcome. We love you guys. Keep building funnels, keep changing the world. Uh, that's our gift for all of our active certified people. And so that's kind of the— that's kind of the first thing I want to share.

So, so awesome.

There you go. But I think, um, with that said, I'm gonna let you guys, uh, go back. And actually, now that the certified part—

yeah, I gotta go, I gotta go get in that Facebook group because they're gonna have some questions. Okay, so you, you help these people. I'm gonna go certified.

Let's give Catherine and McCall a huge round of applause for all their efforts today. So thank you, Catherine, thank you, McCall, we love you guys. Um, they did such a great job. Um, so anyway, that's our gift to all of our certified partners, um, because again, our goal is for you guys to be successful with this. And so yeah, it's gonna cost me a lot of money. I was doing math, all of our certified partners minus $500 a month. So this was a very expensive gift on my side, but I wanted you guys to see that because this is how we care about them in the community. We've never done a live lifetime ClickFunnels account ever. I could easily sell that alone for $25,000, $30,000, but there you go. Merry Christmas to all of our certified partners. Okay, now next question, for all the rest of you guys, does anyone else here also want lifetime access to ClickFunnels for free? Like not certified partners, like all the rest of you guys. How many of you guys would also like to have this offer? How many of you guys are like, I want that Russell, I was a little jealous, I wish I was certified last week so I could get that for free. How many of you guys would like that as well? Oh, okay. All right. This is the fastest I've ever seen a chat freak out before. Okay. So this is not something that's probably going to be a long time thing, but there's a little glimpse, a little window where what I want to do is for any of you guys who upgrade and join the certification today, I'm going to loop you into the group. Okay. That means I'm going to, in my mind, backdate this like 24 hours ago. So you'll be in there. And we will also unlock that as a bonus for any of you guys who get involved in certification today. Okay. So there's my irresistible offer for all of you guys because, Again, this is like renting versus owning. You guys will own your ClickFunnels account. You're not gonna be paying every single month for it. Like, you will have it as an asset forever, okay? So I'm gonna, guys, walk you through everything you get inside the Certified Partner Program so you understand all the things. And I got some insane bonuses on top of it just so you guys know what it actually looks like. And then I'll reveal to you what the final price is. And I promise you, it's not what you're gonna think. You're probably gonna freak out. I think everyone's gonna freak out. Okay, so here we go. Here's what you're gonna get when you become a Certified Partner today, okay? First thing I want you to know, Like I said, you can get lifetime access to ClickFunnels, okay? Which means no monthly fees. There's the yearly maintenance fee, but other than that, there's no monthly fees. Lifetime access to your ClickFunnels account. It's the same ClickFunnels account that you're currently paying $297 a month for. Means you don't have to pay that bill forever for the rest of your life, okay? Now, ClickFunnels again, is the most powerful, most important tool in your arsenal. Last night as I was doing these slides, I thought like, if I was to lose everything today, if I lost my brand, my following, my JV partners, my list, my revenue, like everything disappeared, disappeared and you only gave me a ClickFunnels account, I was like, how long would it take for me to get back on top? I was thinking through it, I was like, I could easily within 30 days be back on top. I would start by building funnels for other people, I would leverage that really quickly into my own offer and I would launch and like within 30 days back on top. Like that's the power of this ClickFunnels software, okay? And you'll have that in your back pocket for the rest of your life, okay, to use over and over and over again. It'll give you absolute security knowing that, security and certainty, You have lifetime access to the tool that's created all these success stories, more success stories than any company in our industry. Over 3,000 people have used this one tool as a way to earn one of these 2 Comma Club Awards and beyond. You have lifetime access to that forever. Now some of you guys are probably wondering like, Russell, why would you actually do this? And if I'm completely honest, there are 2 reasons. Reason number 1 is I wanna take you off the market. One of the most annoying things for me is all day long, if you look at the ClickFunnels group, We have like 500,000 people in the group, and there's a whole bunch of these looters who are coming in every single day who have a competitor, they white label the competitor, and they're coming in and they're trying to pull our people away, okay? By you getting lifetime access to ClickFunnels, I've taken you off the market, so the next time the message is like, hey, come over and use my white label, blah blah blah, guess what you can tell them? You can say, number 1, I'm a funnel hacker, I don't do that, and number 2, I'm off the market, I have lifetime access. I never have to pay for this again, why would I pay you for it, okay? So that's my one evil motivation, is to take you off the market. Market, okay? And my second motivation is, I don't know if a lot of you guys know what the actual mission of ClickFunnels is, okay? Some people think, oh, it's to sell software, or it's to get recurring income, or to sell your company, or— no, that's not our mission. We had an opportunity 4 years ago to sell our company for so much money I would never have to work again in infinity lifetimes, and I said no. Why did Todd and I say no to that? Okay, it's because our mission was different. We're different than the venture capitalist-backed companies who are about profit and revenue and trying to like make make more money and try and like, like that's not what we are, okay? This is the mission of ClickFunnels, in case you're not aware. Our mission is to free all entrepreneurs so they can focus on changing the lives of the customers that they've been called to serve, okay? By us giving you guys lifetime access, it unlocks you from the monthly payments, from the stress, from all those kind of things, so you can get back to focusing on changing the lives of the customers you've been called to serve. That's our mission, and this offer actually helps me to fulfill our mission even better than than ever before. And so those are the two reasons why we do it, okay? And I want you to understand that everything you need, everything I'm gonna teach you from the books, the trainings, the webinars, the classes, the certification, everything we teach you relies on you having this tool called ClickFunnels, okay? It doesn't work with the cloners, okay? It only works with this tool, okay? It's essential for you to have to be successful. Just like if you're an accountant, you have to have QuickBooks or you can't be an accountant, okay? To be a funnel hacker, to be a funnel builder, you have to have ClickFunnels or else you're not one of those. Okay, and so everything we do relies on this. So I want you to have it with no stress. I want you to own it. You're not renting anymore. Like, this is your tool you have. Okay, again, the only caveat is there is a small $297 a year annual maintenance fee, and that's just to cover the cost of customer support and product improvements. Our legal team made us have that in there, but that's it. Okay, other than that, you own this. It's your tool. Okay, now again, if you were just to pay for this account, which is $297 a month for the next 12 months, right, and you have that account for 10 years, that literally would cost you $35,640, okay? And the reality is ClickFunnels has been around for a decade. We have a lot of customers who've been here for over a decade who paid us $35,000 or more to have access to what you're gonna get for free today when you become a ClickFunnels Certified Partner, okay? So here's the first thing you're gonna get inside the certification program is you get lifetime access to ClickFunnels, a $35,000 value, okay? So that's the first thing, alright? So there's, this is what the offer's gonna look like. Like boom, number 1, you get lifetime access to ClickFunnels. Okay, number 2, now you got ClickFunnels software, that's taken care of. Now we gotta get you really, really good at building funnels, okay? That's what the Funnel Builder Certification Program is, okay? This challenge we had a chance to start with you. You guys learned the basics, you learned some things, right? But as you're building funnels, you wanna be able to charge more and do more, like you've gotta become really good at this. It's a skill set that the better you get the skill set, the more money you're gonna make along the way, okay? So that's what the certification program's all about. Obviously, Catherine walked you through the timeline, what it looks like going from bronze to gold to diamond, like all the way through the process, you guys know that, but inside of the certification program, you have an opportunity to master every type of funnel. You can learn how to do squeeze funnels, survey funnels, summit funnels, challenge funnels, book funnels, cart funnels, paid challenge funnels, VSL funnels, webinar funnels, product launch funnels, application funnels, webinar application funnels, funnel hubs, funnel sites, like you learn all this stuff. But I don't want you to get overwhelmed, You don't have to do all those things, okay? We mentioned again on day number 1, to be successful in this business, you gotta just become a master of one. But you have all the training for all of them, so you can pick whichever one you want, or you can pick 2 or 3, right? Figure those things out and then master those funnel types and become amazing at it. And then from there, you go through this process. Get your One Comma Club Award, get your Bronze Badge, your Silver Badge, your Gold Badge, and your Diamond Badge, okay? And so what's cool is you get these cool little badges, these metal badges, and when you come to ClickFunnels event, like when we do Funnel Hacking Live, or these other events you have a chance to come to, and we were wearing those badges, people are looking for Funnel Builders, like, oh, you're Silver Certified, oh, you're Diamond, like, it gets so easy to get clients by having this badge, and you get those badges throughout the program, okay? So again, the first thing you get is lifetime access to ClickFunnels, a $35,000 value. Second, you get access to the Funnel Builder Certification program, is a $14,997 value. So total value right now is $50,637, okay? So we got lifetime ClickFunnels access, and number 2 here, So here is the 4 levels of certification. Okay, now this next one, we got in a fight last night trying to decide if we should actually offer this or not. This takes the offer from like, this is already insane, to I think Russell may have lost his mind. There's a good chance this is the only time we're gonna offer this bonus and we may pull it off because it's one of those things that's just like, it makes this too good to be true, okay? But I wanted to do it so it's in the slides, we're doing it now. And again, I'll probably think about this and pull it out if we ever do this again in the future, but for right now, this is what it is. You guys ready for this? Drum roll, here we go, here we go, here we go. Okay, so currently when you get a client, they have to create a ClickFunnels account, right? So this is you, you sign up with this client and you're like, hey, can you go over here and sign up for ClickFunnels? And they sign up for ClickFunnels and they gotta pay $97 a month, then $97, then $97, then $97, right? And so that's how it currently works, okay? Instead what we're gonna do I'm gonna give you 25 reseller accounts for free. Okay, you're probably like, what does that even mean? Okay, I'm gonna give you 25 reseller accounts for free. This is what it means, okay, what's gonna happen is you're gonna get 25 ClickFunnels accounts that you own, okay, and each of these accounts you then can go and you can give it to your clients. Your client doesn't have to go and sign up for ClickFunnels, they just pay you, right, let's say they pay you the $97 and then you give them access to the ClickFunnels account. And then they get the account for free. So they don't even have to be tied into ClickFunnels, like they're just paying you and then you're giving them access to the account. And then you'll have a dashboard I'll show you in a second where then you can log in their account and you can do the funnel building for them, they can log in, but it gives it all organized where all your clients are in one space, okay? Now imagine if you just took those 25 accounts and let's say you charge $97 a month for each of your clients, right? So you get 25 clients, what's the math on that? 25 clients times $97 a month, you do the math on that, you'd be making $2,500 a month basically, which is almost $30,000 a year, just on like hosting your clients' funnels. Okay, you keep all the money, 100% yours. Okay, now I want to take this to the next level because for some of you guys, like, that's like, if I was making that kind of residual income just because my clients need ClickFunnels anyway, I'm basically getting 100% commission on it. I want you to— I want to reframe this a little more because this can and should be even more exciting. So imagine this, you guys met Carson on day number 1. Carson came into the certification program, or, you know, when he was like 16 or 17, he's 18 years old now, when he first got started, he didn't just charge clients to build a funnel and then pay the $97 a month, he put them on retainer. So he said, pay me $1,000 a month, you get access to your ClickFunnels account, and what we'll do is I'll build as many funnels as you want during that time, but I only build one at a time. So he'll build a lead squeeze funnel for them, he gets it done, and then he'll start the next one. He does as many funnels as they want, just back to back to back, and they charge him a $1,000 a month retainer. He got really good at it, got a couple clients, clients, like this is great. Then he upped it to $2,000 a month, okay? He's an 18-year-old kid, $2,000 a month. Each of his clients now pay him $2,000 a month, right? Covers their ClickFunnels account and him to be able to go in and edit things for them or change things or update things or build another funnel, okay? Last night we sent Carson a text, we're like, do you still charge them $2,000 a month? He's like, oh no, no, I upgraded my price a little while ago. I charge $3,000 a month now. So each client now, they pay maybe 5 or 10 or whatever grand to build the funnel initially,, and then he has $3,000 a month retainer. He's like an employee, but he's only working for one. Like he could be working for 10 people. You have 10 people paying you $3,000 a month retainer. That is insane as an 18-year-old kid. Okay? Now imagine this, each one of these accounts, it could be $97 a month, but each one of these accounts could be a retainer client for you. Are you guys doing this? Are you doing the math right now? If you're freaking out a little bit, type out, I am freaking out a little bit right now in the comments. I wanna make sure you guys are, cuz last time I was doing this, it was like 11:30 and I'm like, I'm like, is this it? Like, I was like, should I actually do this? This is kind of crazy, but we're doing it. So here we are, it's too late now. I can't say no, like it's in the slides. I just told you guys you'd get that, so you're gonna get it. So look at this, what happens is when you're in your ClickFunnels account, after you're certified partner, there's a little tab over here that says agency that will magically show up. This is only for certified people. You cannot pay me $1 million and get this unless you're certified. And you're certified, then you have all your clients. So you have your first client, then you put your second client, you keep adding your clients. Clients in here, boom, boom, boom. And you have all the way up to 25 clients you have back here inside your back office, okay? So you see all your clients every single day and you're like, hey, I'm gonna work on someone. So you're like, oh, Brittany, I'm gonna check out her thing. You click on Brittany's link and boom, it auto-logs you into her ClickFunnels account. Then you go edit her funnels, update them, make things around, then you close it down. Then you go back, hey, I'm gonna work on Linda's funnel. You click on that, opens up her ClickFunnels account and you do it. So this little agency tab is only for ClickFunnels certified partners. It's brand new. Our existing certified partners don't have this yet, but congratulations guys, it's gonna be showing up in your account here in the next probably hour or so, I don't know. And then you can put all of your clients in here. And again, you're not paying me $97 a month for every single one of those sites. You are keeping 100% of the money. So it's not like I'm just giving you lifetime access to one ClickFunnels account, you're getting lifetime access to 25 ClickFunnels accounts that you can leverage, you can use for any way you want. And what's cool about this, this is not a white label. Our competitor, white labels, it's the stupidest thing in the world, 'cause that's like you're making up your own brand, all of a sudden you're like, hey, I'm magicfunnelsoftware.biz, and like people are like, who are you? Like you have no credibility, you have no leverage, you have nothing, okay? We don't white label, okay? Instead, we're partnering with you and you have the ability to leverage our billion-dollar brand. Does that make sense? Like that alone is worth the price of admission. You're not saying, oh, you can just sign up for my funnel builder that has 2 clients, like no, no, no, look at ClickFunnels, Google it, see the size of it, price this thing, okay? If you go to the homepage, it's $300 a month, but I'm gonna, like, when you work with me, I cover your ClickFunnels account, right? You're able to leverage our billion-dollar brand, okay? That's what's powerful, okay? Now I was trying to figure out the value on this part of the offer, and it gets kind of crazy. So I was like, if I'm giving you 25 accounts, these accounts are like the $97 a month level accounts inside ClickFunnels, they have 25, I do the math times 12 months, and if each of these accounts you keep for 10 years, the math on that is basically $291,000 $97,000 value, which is kind of insane, but it, but it actually is true. And that's only if you're charging $97 a month for it. So I don't know, the numbers get weird, but I thought I'd put it in there. Okay. Now again, one thing, these, these accounts are not to be given away. It's not something you give away free accounts. In fact, that's against the terms of service. Okay. These are accounts to make your services sticky. Okay. And to help you to build recurring income. So when you sign up a client, right, when you're building ClickFunnels in your agency account, right, they're more likely to keep paying you month after month after month. Month because you're managing, controlling that account. It makes these people sticky. They stick with you long-term. Okay. If they're just creating their own ClickFunnels account and you log in, edit something, they can kick you out and cancel really easily. But this way it's sticky, right? Where you're in the account with them.

Okay.

So you must either sell these for the retail price of $97 a month or bundle them with your services for any price above $97 a month. Okay. So that's how these work. And she said, this is a mind-blowing offer stack. And I haven't even got started yet. Still going. Okay. So you get the lifetime access to ClickFunnels, funnel builder certification program, you get 25 reseller agency accounts, total value now $341,637,000, okay? So again, we got ClickFunnels lifetime certification program, 25 reseller accounts, but wait, there's more, okay? As you get deeper and deeper in this program, you're gonna get better and better and have a chance to charge more, okay? So I wanna help you guys with 2 more skill sets that'll help you to provide more value to your clients, which in exchange will help you to be able to charge a lot more more money. So on top of funnel building, these are two things that I wanna teach you externally that if you learn these things, it'll make you so much more valuable. The first one, I'm gonna tell you guys a story about Claude Hopkins. Claude Hopkins wrote a book called Scientific Advertising. A lot of people consider him the father of modern-day advertising. And back in the early 1900s when he was doing this, there was a name for what his role was. They called them the scheme men, which nowadays sounds horrible, like he's the guy that makes the schemes. But back then, scheme men, was the person who was responsible for the most important piece of the advertising puzzle. The job of the ski man was to come up with the offer. What is the best offer? When we were building this challenge out, half of the time we focused on this challenge, what is the offer that I can give to you that's so irresistible that you have to say yes to? And that's what Claude Hopkins did. He was a ski man. Now, a ski man back in the early 1900s, in 1907, he was getting paid $52,000 $52,000 a year in 1907 to just do this, to help people to figure out what their offer actually was. Okay, now you do the math on that, you're like, $52,000, it's not a big deal. In 1907, okay, that's $1.3 million in today's money. So his salary is $1.3 million to come up, just tell people what kind of offer they should create. Okay, so that's the value. So the first skill set I wanna teach you guys outside of funnel building is how to create offers, okay? 'Cause when you can help them to design their offer and build their funnel, you can 10x your rates, okay? 'Cause their funnels can convert better 'cause their offers are better. So one of my favorite programs I've ever created is called Offer Secrets Masterclass, and this has everything that I know about creating irresistible offers, okay? So you'll have access to the members area to go through the training, and by the time it's done, you will know how to build offers better than anybody else on this planet, and now that you have that skillset to offer your clients as well, okay? Now the second skillset I wanna teach you guys is how to trade funnels for equity, 'cause getting paid for funnels Getting equity for funnels is even better. Do you guys remember day number 1, I showed you guys Noah Lenz, my 14-year-old buddy, he's older now, but 14 years old, I had a chance to interview him. Do you guys remember what he said? Do you guys remember this? It's like a 30-second clip, can I show it again so you guys like drill this back in your head? Okay, this is what Noah said when I asked him how much he charges people to build a funnel, as a 14-year-old. I know you've built funnels for yourself and for other people, but when did you kind of decide like, I'm gonna build funnels, you know, for Caleb obviously, but other people, like, What was the reason why you kind of made that decision?

I like building funnels for Caleb, working with him and like not having to like worry about my own product. Like he worried about the product, fulfilling it, etc. All I needed to do was do the marketing, which is what I was really passionate about. In about June of 2018, I started my own agency.

How much do you charge somebody to build a funnel for them?

If someone wanted to work with me, I honestly I would like probably only work with him if I got a certain amount of equity in the business.

He's negotiating equity already. I love it. All right, you guys getting this? So that's what we're talking about, trading funnels for equity. I'm gonna do a special private training just for certified partners to walk you guys through how to do that, what it looks like, how to structure it. Um, but this is really like the peak level of the game, right? Um, I do this all the time with clients, with friends, where I get equity in their business for helping them to design and create funnels. It's the only type of funnel building I traditionally do for people outside of myself because if I'm gonna do the funnel, the most important, the best, the most fun part of the entire business, I wanna get paid well for it. And so I'm gonna show you guys exactly how to do that. It's gonna change your life. It's gonna be one of the coolest things in the world. So here's the offer. You got ClickFunnels lifetime access, the 4-level certification, the 25 resell accounts. We give you offer secrets so you can add marketing and offer consulting to your offers as well, plus trading funnels for equity so you understand how to get more, how to become partners in these businesses by bringing the skill sets that you will have, okay? So recap, you get lifetime access to ClickFunnels, funnel builder certification, 25 reseller agency accounts, Offer Secrets, and the Funnels for Equity masterclass. Total value now $343,628, okay? Now obviously we're not gonna charge you $343,000, but we could, and I think there's people that would take it. This morning, VIP, I was telling a story on my phone. Anyway, I'll keep moving on, But let's just say we did charge that much, right? And if all this did was help you to launch your career as a funnel builder, right? To get you off of the sidelines and into the game, actually playing this game and having success and learning and growing and having a skillset that's in demand, that's fun, that's exciting, that's always changing and evolving and like gives you that like new life and new excitement again, would it be worth it? Yeah, change everything for you, changes your career, changes your lifestyle, changes the trajectory of your life forever. If all this did was finally give you the credentials you needed to be a funnel expert, would it be worth it? Is it? Okay, I know a lot of you guys are building funnels right now without having any credentials. You're doing it, you're learning it, right? When you get certified, you have credentials. Like, I'm a certified partner, I'm a gold level, I'm a bronze level, like I've done these things. And when people see that, it's like, oh, it becomes very, very easy. It gives you the credentials and the credibility you need to actually get better and higher-end clients, okay? If all this did was help you increase your skills in funnel strategy, building campaigns, copying conversion, would it be worth it? Yeah, 'cause you create one good funnel, it makes it to comma club. You made way more than what that investment would've been, right? And so the skillset is so valuable, it's so important. Then we were pricing this, I had two choices. I was looking out in the market initially when we were doing this certification, and there are a lot of people selling certification programs, okay? Most of them are crappy, cheap certificates that don't mean anything. So that was our first option. We can make something crappy and cheap and sell for hardly anything and make a bunch of money. And that's what a lot of people do, okay? That's not how we do it here. At ClickFunnels, we are about quality and like developing entrepreneurs and business owners to be amazing, right? So the second option Obviously it puts up some barriers, but it makes it more exclusive so the certification program actually means something. Like when you're certified, I don't wanna be like, oh yeah, I paid $297 for it. Like no, you had to go through a lot to earn this, right? That's why you don't just pay your way to the top. Like you have to earn it. And every single time your skills gets better, we move you along, you get the second badge, the third badge, so you actually earn it. So that was our second option. It's more expensive, but it gives us the ability to work with you, okay? To have the team of trainers and mentors and coaches to help you be be successful. Where if you build a funnel and it's not working, or you don't know how to like quote the client, like all the kind of stuff, we have the community come back and say, hey, I'm about to, I got a call in an hour, what should I do? And like people are jumping and telling you exactly what to do. I'm about to deliver the funnel to my client, can you guys look at it? You get 20 people look at the funnel and give you feedback and advice and they make it better. So you're not just in your own silo. Like it gives you all the resources. And so we've had to charge more to be able to do that, but I still wanted it to be as inexpensive as possible so that everybody could be part of this.

Okay.

And my question for you is, to you is how much do you think one client would be worth to you? Think about that. Like with Stephanie, she got her first client and she did it for free, right? He introduced her to 10 of their friends and she signed up 9 clients overnight, right? And then from there she's built it, I think she has 60 chiropractors that she's doing this for now, right? It all came from one client. Like one client would be more than worth the entire investment here, right? And then the second client is just pure profit, okay? So you can see why this is an amazing deal at the price we started on Monday. Monday, which was $18,000, right? And then the end of day 1, we dropped down to $15,000, right? And then day yesterday, we dropped down $10,000, okay? Now again, almost every one of these people who are certified paid at least $10,000 or more to get the certification, right? And so it's not something like new they're making up, like they've gone through this process, it's been happening. Even Catherine, she said earlier, like she paid the same $10,000 to be part of this, right? Okay? And even with that, none of those people, okay, none of those people got a lifetime account. Like I could literally sell this lifetime account portion of this for $25,000. In fact, I'll probably do a promotion to the rest of our audience at ClickFunnels and say, hey, $25,000, you get lifetime access. But for you guys, this is free inside the program, okay? Okay, everyone else who paid $10,000 did not get that until today. We gave it to them as a gift, as you know, okay? Let alone the 25 reseller accounts. So we've been having fun. I'm gonna give you guys my final offer, then you know exactly what it is, and then you can make a decision, you can make a choice, okay? So this is my final offer. It's not the $10,000, okay? It's not $8,000. Whoo, it's getting better. How many of you guys are excited about $8,000? Okay, it's not even gonna be $6,000. Okay, to get access to everything we're talking about, it's one payment of $5,500 plus a $297 a year maintenance fee. Oh, I can hear the gasps. People are like, what, are you kidding me? This is half of what Catherine paid to be in this program. This is half of what Stephanie paid to be in the program. This is half of what everybody else paid to be in this program up to this point. And you're getting lifetime access to ClickFunnels, which means you're not paying $300 to $500 a month every single month for the thing. I tried to make this as affordable as humanly possible. Because I know a lot of you guys, like, you need this. You're trying to get your first comma club, right? But I want you to understand, $5,500, if you go and you do 2 or 3 clients, like, your first client maybe you sell for $1,000, second one is $3,000, third one you sell for $5,000, within 2 or 3 clients, this is paid off. And then at that point, everything else you sell in the future is pure profit, okay? Like I'm not getting anything other than just like, we're pumped that you're building funnels. Like it gets my message out to help free more entrepreneurs 'cause you're building funnels for them. Like all my missions get completed in my own personal life, my own personal business by you guys taking this offer and then building funnels with other people. Like that's it, right? And so that's why I made this offer as irresistible as possible. How you guys feeling about that? You pretty excited? Okay, so what happens what happens next, okay? Step number 1 is you have to lock in your account ASAP. So you're not paying the first $5,000 right now. All you gotta do today, right now, this second, is you have to secure your spot for $997, okay? That's gonna be the deposit you put down immediately. So you go to 1kamaclub.com/go and you're gonna put in your deposit and that's gonna lock in your spot, okay? 'Cause again, this offer is going to be disappearing here very soon. But as soon as you put the $997 in, it locks in your spot. After you put the $997, The next page is gonna say there's two different options, okay? Your first option is like, hey, I wanna pay it off right now, and so you pay the additional $4,500 and then it's paid off and you're good to go, okay? Or some of you guys are like, I don't have $5,000, $5,500 right now. You put the $997 down and then next page you can do the payment plan, which is three payments, $1,800, okay? So those are the two options you can do after you put in your deposit, okay? But right now all you gotta do is go to onecommoclub.com/go and you're gonna go put in the deposit, okay? And again, afterwards you'll have the chance to take one of these two options. Options. Now, if you're in a spot right now, you're like, ah, this is awesome, like I could put the $997 down, but I— for me to pay full $5,000, I got to move some things around, I got to sell a funnel, I got to talk to— like, if that's you, that's totally cool. There's like a, uh, on this page there's a, there's a link where you can contact our support and say, hey, don't bill me yet, uh, give me 2 days to move things around, or whatever it is. Let us know and we can work with you to make things, make things figured out, right? The key is just for you to go get the deposit in right now to lock yourself in. And then again, if you're able to, on the next page, either pay the whole thing off initial $4,500 or do the 3-pay or if not, again, message our team, let them know what your circumstances are and we'll work things around and make sure you can get in here. But the $997 locks in your spot so you don't lose it and you don't lose the bonuses, okay? So all you gotta do right now is open up a new browser window and go to onecommaclub.com/go. That's where you can decide that you're gonna go, you can go put in your deposit for $997 and then in true Russell Brunson fashion, I want to give you guys something insane. You guys okay if I make this offer even better? Can I make it even better? Is that even possible? Okay, so when you make your deposit during the break we're gonna do right now, is I'm gonna give you one more insane bonus. And this is one of those things that's just like, if you have this thing, this will give you an unfair advantage. It'll increase your earning potential dramatically. Okay, I told you guys right now you sign up you can get 25 reseller accounts, which is insane, okay? But what I thought I'd do is instead of just 25 resellers, those of you guys who take action and put the deposit in, as soon as your deposit gets in, we're gonna double that, so you'll have 50 reseller accounts inside your account. That's like 50 ClickFunnels accounts that you will have, that then you can sell to your clients for $97 a month, or you could bundle it with your thing, whatever it is, right? So you have all these accounts. Imagine if you had 50 clients, if you had 10 clients on the platform and say each one's, you're charging $1,000, $2,000, or $5,000, like what does that look like? How would that change your life? Okay, but this bonus is not gonna be here forever, okay? This is one of those fast action bonuses, 'cause I want you guys to do this. I don't want you thinking about it, okay? You've had 2 and a half days, 3 days now to think about this, and if you know this is the right opportunity for you, if you know this is your future, this is the career you want, the skillset you want, like now is the time. And so I'm gonna do this whole thing where I push you over the edge. Okay, but the best thing about this is the whole job of the certification program is to learn this thing, make some money, pay it back off. Okay, this should never cost you money. This is not a cost, it's an investment, right? You go in there, put this on a credit card, and then jump in the program and run. Okay, and figure out how long is it gonna take me to make my $5,500 back. Okay, that's 1 or 2 clients. Okay, how quick can I do that? Can I do it before the first monthly payments due on my credit card? Probably, maybe, right? Think about this, if you're on a credit card, let's say let's say it's $5,500, you put it on a credit card, right? What's the minimum monthly payment on a $5,500 order? I don't know what exactly it is, but let's say it's probably what, $100, maybe $200 a month is your minimum monthly payment on a credit card. So I put this on my credit card, right? And now I have 30 days before my first credit card payment's due. So I have 30 days. Now in 30 days, do you think you can sell, again, the minimum monthly payment, say it's $200. In 30 days with this program, do you think you can make at least $200? If you could, What do you do? You make $200, you pay the minimum monthly payment, and that buys you 30 more days, right? 30 more days to go through and like keep struggling or keep hustling, keep going through there, right? And then you land your first $1,000 client, and then 30 days, the next $200 minimum monthly payment is due, and you pay that one off, right? And you keep hustling, hustling, and then by month 3, right, maybe you got your first $5,000 or $10,000 client, and then he's paid off, right? Like that's the power. This is not something that costs you something, it's an investment. You invest the money and it gives you the skill set to pay it off as quick as you can. As humanly possible, okay? And it's not like college where you gotta go to 5 years of it to even, you know, get all this debt and then you go and get a job and over 5 years you'll be able to pay back your student loans. No, right? This is something where it's like, you invest in it, you get in it, you start running and see like, can we get this paid off in 30 days, in 60 days, in 90 days? And what's nice is Visa and MasterCard will finance it for you so you have that time to do it. Just pay off the minimum monthly fees until you get your first deal and then boom, you can pay it off. That's what we want you guys thinking about, okay? And so this, that bonus is what you guys are gonna get. So here's a recap certification. You get lifetime access to ClickFunnels, the Funnel Builder Certification Program, 50 reseller accounts for those who get started during the break, Offer Secrets training course, Funnels for Equity masterclass. The total value now is literally insane, 'cause if you take 50 reseller accounts, it gets to like half a million. Anyway, it gets nutsy. So I just wrote literally insane. Here's what it all looks like right now. Again, ClickFunnels lifetime certification, the 50 reseller accounts, Marketing, consulting, training funnels for equity, all these kind of things. Oh yeah, I made clickers to go around there. It all is again for one payment right now today of $550. All you gotta do right this moment is, uh, is go and put down the $997 deposit. And also when you notice there's two other things down here. This offer is going to continue to get better over the next 3 days. Um, so, but I don't want to overwhelm you. So this is what is happening now. But, um, what we're gonna do is we take a break here in a second. We come back, I'm gonna unlock some more bonuses for you guys as well. But what I want to do right now I want you guys to go and get signed up. Okay. So here's you go. You go to onecommaclub.com/go. You're gonna put in a $997 deposit. Okay. You put in the deposit, you get on the next page. You have a chance to choose either $4,500 or 3-pay.

Okay.

Or if there's something where like, I can't do either of those right now, you can contact us and figure out with our team, you know, however you want to, whatever we need to do to give you a chance to move some things around before you make the rest of the payments. That all happens in there. And again, if you do this during the break instead of doing 2022, 25 resale accounts will give you 50. But if you wait, okay, it'll drop back down to 25, which is still a great offer, it's still insane, it's still all sorts of stuff, but I don't know, I'd rather have 50 accounts than 25, right? Doubling how much you got, so you might as well go and take action today, right now, by going to onecommaclub.com/go, okay? And some of you guys are asking, like, is there a guarantee? This is the guarantee, it's called the better than money guarantee, 'cause giving you money back is stupid, like that doesn't help you or me or anybody.

Anybody, right?

So instead, this is what our better than money-back guarantee is. We will continue to work with you until you win. We are not going anywhere, okay? I'm holding all the risk on my shoulders, okay? Catherine joined the program 7 years ago. I'm still here every single day serving, right? She joined our program 2 years ago, right? Like, we've been doing this, uh, first Funnel Hacking Live is the very first time we offered the certification program. So this program has been around for a decade, okay? We're not going anywhere. We're not gonna go anywhere, okay? So we'll continue to work with you until you win. So if it doesn't happen the first month or the second month or the first six months, the first year, or maybe you get sick or maybe you have a baby, maybe you're gonna disappear for a while, maybe something happens, maybe in 3 years from now you come back and life went crazy, also you're like, okay, I gotta change, I'm ready to just like— it's all still here, okay? So we're not gonna do a money-back guarantee 'cause that's kind of ridiculous. We're gonna do better than money back. We will continue to work with you until you win, okay? That's how we all win together. I'm not gonna let you off the hook of like, oh, I tried for 5 minutes and gave up. Like, no. Like, show up, do the stuff, do the work, and we can change your life. I promise you, we've done it for so many people inside this program over and over and over again. I have absolute certainty that we can do it with you as well. So all you do is go to onecommaclub.com right now. Again, here's the offer. You see the offer stack slide. All you do is get your deposit in ASAP, $997 during the break right now, going to onecommaclub.com/go. Again, here's all the different pieces. And tonight, when we come back from the break, we're gonna be unlocking a couple more bonuses for you, okay? So really quick, this is the game plan. What we're gonna do is I'm gonna give you guys, I'm gonna give you about 20, 25 minutes to go and get signed up. I'm gonna go get some lunch really quick and then we're gonna come back and I've got a special guest who's gonna help me unlock 2 more huge bonuses for you afterwards. We'll do some Q&As and stuff like that afterwards, but we're gonna give you about 20, 25 minutes to go get signed up. That way you can get signed up, get in there, get onboarded and stuff, and then we'll be back here after that. That said, we're gonna keep a video to show some success stories, people who've been to this program, so you can see that. Watch those on the side while you're going to go sign up. And again, go sign up during the break. That way it unlocks your accounts from 50 or from 25 to 50. But now is the time. And go again, go to onekamaclub.com/go. Thank you guys so much. I'll see you back here in about 20 minutes. Hey, what's up everybody? Welcome back. Man, what a fun day we've had so far today. How many of you guys are having a great time? How many of you guys enjoyed that? If so, type What's going on? Someone said, what'd you eat? I actually didn't eat 'cause I was so excited and we're running around, we're watching people get signed up, we're trying to figure out questions and like I had so much fun that I forgot to eat. So I'm running off of fumes and excitement and all those things right now. So it's gonna be awesome. Anyway, appreciate you guys. That was so much fun and so cool to see so many of you guys jump in and take the leap of faith. And I know it's a leap of faith, right? Everything in life, it's like, It's like, if you know the outcome, then it's not a leap of faith. It's like, oh, I guarantee, I know this is gonna happen, right? So I understand like you guys trusting us in this process, it's scary. There's a leap of faith. And so many of you guys took that leap of faith today. And what's cool for me is like, I'm excited for all you guys who decided to go all in and to bet on yourselves, 'cause we're here now to support you. And we're not going anywhere. We've got a system, a process, a path, people that love you, they care about you. You have new communities plugged into, new peer group, new friends. It is gonna be one of the coolest things in the world. I had my team like pull everyone's names who signed up and there's a lot. So I'm gonna name some off, probably not everyone, but I wanna welcome Veronica. We got Michelle, Leanne, we got Bernice, we got Jeanette, we got Jamie, we got Joseph, we got Catherine, we got Joelle, we got Sean, we got James, we got Carl, we got Lena, we got Mario, we got Deborah, we got Todd, we got Lori, we got, we got Donna signed up, we got Beverly signed up, we got Joe Lucas signed up, we got Steven signed up, started. We got Teresa, we got Christina, we got Tommy, we got Angela, we got, um, so many of you guys joined. I'm so excited. Uh, we got Angela, Maureen, we got Seth, we got Gustavo, we got James, we got Darian, we got, uh, Joanne, we got Kevin, we got Jeremy, we got Carl, we got so many guys are taking— I'm so excited. Like, you guys have no idea what's about to happen and what you're gonna experience inside the program. It's gonna be so cool. Uh, Lonnie, Michael, Justin, uh, Lee, Judy, Patty, Amy, David, Michael, Leah, Heidi. I cannot pronounce your name. You I haven't met him yet, but we're gonna become best friends. Raikida, Raikida? Raikida, we're gonna become friends. Then I can memorize your name. Beth, Janice, someone's got a really long last name from Hawaii, it looks like. I'm not even gonna try. Amy, David, Michael, Leah, Heidi. Okay, so many guys, so grateful. Thank you guys for jumping in and going, like trusting us, okay? And we designed this whole challenge, it was like, man, if we can just get people first off to believe that this is the opportunity that's gonna change their life. Number 2, get them to believe they can actually do it. Then we can serve you, then we can change your lives. And you guys making that financial commitment and jumping in means you believed us and it means you believed in you. And so we're really, really excited. We've got a lot of more really fun, cool things. I have a special guest speaker who's gonna come up today and he's gonna show you how he, like his strategy's a little unique. He gets people to actually pay him to funnel hack and like figure out what he should build, and they pay him again to actually build the funnels. He's gonna come show that. He's gonna demo some new software you guys haven't seen yet, and we may be adding some more things to the offer to make it even better, if that's possible. It's gonna be really fun. But before I bring him out here, while we were back here for the last 20 minutes, my team was like yelling out questions that people were having, and so we put together as quick as we could like a sheet of like a whole bunch of really quick questions, 'cause I figured figure that if 2 or 3 or 5 people are asking the same question over and over again, there's probably like 200 or 300 of you guys who have the same question. So you guys cool if I spend about 5 or so minutes just going through the biggest questions I saw over and over again and hopefully kind of knock down those barriers for you? Um, if so, um, so I missed the sale, can you do it again? Uh, anyway, uh, okay, so you guys cool with that? All right, and then we'll jump in, I'll bring my special guest back in, and we'll have— you guys have a chance to learn some really cool ways help you make more money as a funnel builder. Okay, so these are some of the questions. Okay, first question is $5,500. Like, I know some of you guys still like that, maybe even have some sticker shock. It's like, oh, like $5,500, that's really, really scary, right? That seems like a lot of money and you're nervous. And I totally understand that, okay? I remember the very first investment I ever made in myself. I was 21 years old and this is, man, Yeah, back in 2002, I think. So a long time ago. And the first investment was $1,000. And I remember feeling that same thing, just like being scared and anxious. And like, can I do this? And what should I do? And it put me in this really uncomfortable, scary spot. And for me to get that, I had to go into debt. I didn't have money. And so my wife and I, we got a credit card. We bought this thing. And when it showed up, I knew that like, hey, I have to commit to this because I invested money that we didn't have. In this thing. And I remember showing up and like a different person, like it was no longer, was I gonna be a dabbler dabbling and learning? And I was like, I have to have success now because my wife and I just got married, we're now $1,000 in debt, like I have to figure this out. And so because of that, because of that pressure, I had to go work a lot harder. And in a very short period of time, I was able to leverage that investment from what I learned from it to be able to pay it off. And then I had that skillset now for the rest of my life, which was really, really key. I remember Myron Golden at one of our Funnel Hacking live events, he shared a parable. In the parable he talked about how everything in life has to go down before it can go up, right? He talked about planting a seed. So like if you take a seed and you plant it into the ground, right, the seed's gotta go down and then you water it and then from there it goes up. He's like it's an eternal principle, it's a principle of nature, doesn't change. Everything in life has to go down before it goes up, right? And so a lot of times thinking about this, it's like, Oh, by putting in a $5,500 investment, like I'm going down, my bank account's going down, my status is going down, all these things are going down, but it's essential. Everything in life has to go down before it can go up, right? You have to learn the skill set before you can leverage the skill set. And so it's just, it's an eternal principle, but it's $5,500. But the coolest thing about this is, again, what you will learn just during the first bronze badge, right? The goal of the first bronze badge is to get you your first $10,000, right? So you make $10,000 in sales, you get bronze badge back. Time you got your bronze badge, like, you've already doubled your, like, you've already doubled your money back, right? The $5,500, you made $10,000, you doubled your money back by getting the first badge. And I was asking Catherine in a break, I'm like, how long does it take people on average to get the bronze badge? And guess what she told me? 21 hours. What does that mean? It means start today, in 21 hours— no, it means 21 hours is the time it takes, right? So if you're able to dedicate 2 hours a day times 10 days, in 10 days you can do it. If you're only able to do 1 hour a day times 21 days, like that's how on average it would take somebody to get the bronze badge. So you're only 21 hours away from you guys doubling your, like the return on your investment. Does that make sense? Like obviously you gotta do the skill sets and you gotta do the whole process, but what's cool about this is not something where I got, I'm putting this thing on a credit card and I'm in the hole $5,000 and hopefully someday I'll make my money back. It's like no, do this and just like I did after I was like I'm committed, I went down, I need to come back up and focus on it. Some of you guys will do it in a weekend, some of you guys will do it over a month, but whatever that is for you, the path is clear. The goal of this is not to cost you money, right? It's an investment to make you more money back in return. And so our job is to get you that money back as quick as humanly possible. That way you're not stressed about it and then we can start growing from there, right? And so that's kind of the goal and the game plan. So for any of you guys who are worried about that, that's my recommendation, just understanding that. A bunch of people who were trying to sign up and their credit card failed. They had to call their bank, things like that. And some of those hard things, because obviously we had a hard deadline if you want to double your account. But I want to make sure that any of you guys who are trying and something happened, there's some hiccup, that I don't want to lock you out from that either, because it wasn't your fault. It wasn't your— you know, you not taking action wasn't the reason why it didn't happen. And so I'm going to extend that deadline for a little bit. So if you need to call your banks and move money around or whatever to be able to put the deposit down, we'll keep the bonus there for a little bit longer, so just, I wanted to give you that leeway for any of you guys who, people were freaking out, 'cause they're like, the time's almost up, like I've tried everything, like people in tears messaging us, so we'll kind of, again, we'll let you guys get in there if you were trying before and had some kind of technical issues. Okay, next question, what was the $297 a year maintenance fee, how does that actually work? And so it's a great question, so obviously with ClickFunnels, we have a huge development team that's always developing the software, making it better. We also have a huge support team to support you, right? And so we had to have a maintenance fee, just legally our lawyer said we needed to have it, but it's the only way that we were able to make a lifetime offer for you. Like we couldn't do it any other way, right? And so it's minimal fee, but it helps us to make sure we COVID support costs and upgrade costs, that way the program gets better and better. 'Cause if everyone gets a lifetime account and then there's no money coming into ClickFunnels, then we're all in trouble, right? 'Cause then it's not gonna work. The game plan is that with the maintenance fee, it gives you the ability to give you support and all those kind of things you need. So that's the maintenance fee, but again, it's not, like, it's $297 a year. So right now, ClickFunnels account's $297 a month. So basically you get it all for free, and then once a year you just pay one maintenance fee and that's it. And so that's kind of what it is. Okay, a couple questions, people still like being nervous, like I'm still not technical, and don't worry, that's what the training is for. Training program's for. You know, we obviously have had to go fast during this challenge, 'cause we're trying to get these core things to you, but what's nice about when you log into the members area, and Catherine showed you guys these little micro steps that happen along the way, you're able to go in there and watch the video, but you can push play, then you pause it, right? And then you go over to your ClickFunnels account and do the thing, and then come back, push play, and then pause it, and come back over and do the thing. So you can go at your own pace, which is really, really nice that you're not, you know, right now obviously yesterday we had We had a beginning and an end time, we had to get things done 'cause we were live and all sorts of stuff. You know, the internet collapsed on us and we still were able to get it done. And so for you, what's nice about in the program is it's paced and you can go through it. And so if you're not technical, this will help you be technical, okay? A lot of people use that as an excuse. Like, I'm not technical so I can't do it, and then they just don't try. But it's like, we built ClickFunnels for people who are not technical. Some of you guys know this story. In fact, tomorrow you have a chance to meet Todd Dickerson, my co-founder, he's the genius who built ClickFunnels, and I'm the technical, the non-technical co-founder. And prior to having ClickFunnels, one of the reasons why I built ClickFunnels is because I would have those ideas, and I'd explain it to Todd and my old partner Dylan, these other people, I explained to them, they have to make it, and then they'd send me the page, I'm like, oh yeah, but move that here and change this, and actually, you change the headline, and like, this was like the back and forth. I think Todd got so annoyed of like just having to do a million like changes for me all the time, He's like, what if we build software where you could log in and change it? I was like, that would be awesome. And so he built it, and I remember the very first time I actually used ClickFunnels, because again, I had been selling things on the internet for 10 years prior to that, but I had never once in my life had the ability to go and like edit something, or to move something. And I remember the very first time I went in there, and the headline was there, and I like retyped the headline. And I was like, oh my gosh, and then I was like, I added an order form, perform, I moved something, added a button, I was like, again, I'm not technical, but I can do this, like, I can actually do it. And yes, there's a little bit of learning curve, but it's not crazy, it's not like learning Microsoft Excel, okay, I've been trying to figure out Excel for 20 years, I still don't understand, like, it's so confusing, okay. ClickFunnels is way easier, right, within a week or so, you guys will be very fluent in it, it's very simple, it's very easy. And so yeah, if you're not technical, you don't have to be technical, okay, just learn the process, learn the system, systems. And what's cool about it too is, um, you get inside the community, right? All the new people who just plugged in the community, like, you're gonna meet your new peer group, right? And in that peer group, there are people who are great at the technical side, there's people great at selling, there's people great at design. Like, there's all these other amazing people and you can leverage their skill sets, you can ask them questions, you can partner with them. Like, there's so many cool things that happen inside this community. And so, um, don't let like the me not being technical hold you guys back from, from doing the thing. Uh, okay, what are the 50 agency accounts, how exactly do those work? So again, those are one of the most valuable part of this offer. In the past, our certified partners would go and get a client. They'd just go sign up a chiropractor and it's like, hey chiropractor, go create a ClickFunnels account. So then the person's like, they're paying you to build a funnel and they're paying us to build, to do ClickFunnels. It's like, it's kind of a weird handoff thing. And then some people would start like, they would just take their ClickFunnels account and build their client stuff inside their own ClickFunnels account, but then that was bad 'cause like if the client wants to have their own accounts someday, they wanna move, like, then it's all in your database, all their leads are mixed with your leads, it's just, it's chaos, right? And so this was our resolution, we've never offered this before in the past, these reseller accounts are brand new, they just went live about a week ago, we've been testing them, they're the coolest thing in the world. And what's cool about this too is like, again, depending when you sign up, you get 25 or 50, right now we'll keep it over 50 for a little bit longer, but if you have 50 accounts, like, if you have other businesses too, like you can use like 3, like this is my, 'cause for me, like I've got a lot of businesses. I have my personal development business, I've got my coaching business, I've got my religious faith-based business. Like I have all these other, so like you can use these for yourself. Like 5 of the accounts could just be yours for your other side projects. That way they're all in separate accounts, separate email lists, separate. And so it's kind of cool. You can use it for your own things. Or again, you have clients you bring in or you find an equity partner and it's like, hey, you bring it in and you plug it in, which is really, really cool. Cool, so that's kinda how those agency accounts work. That way, when you have a client, you just charge them whatever it is, and then you can plug them in, and then they have access to the ClickFunnels. And again, my recommendation is yes, sell them $5,000 or whatever to build a funnel for them, right? But then also it's like, but it's $300 a month for maintenance. And you know, I remember, I still remember a guy named Thane Rigby. Back in the day, he was a guy who was a webmaster, and he had a hosting company. And so I hired him to do a website for me. I don't know, I paid him $3,000 or $4,000 for the website, and then it had to be hosted somewhere, right? And so then he charged me $97 a month for hosting, but he said, with the $97 a month for hosting, if you want me to update something or tweak something, you get that for free. And so I paid him for years, $97 a month for hosting, and most times I'd never send him anything. Once in a while I'd send him, you know, hey, can you change this? Or can you add this page? But it was just, it was this cool thing. And I asked him one day, I'm like, how many of these things do you have? And he had He told me he had like 30 or 40 clients who were all paying him $100 a month, couple hundred bucks a month for the hosting. And that he's like, this is my residual income just because I'm building websites for people anyway. So for you guys, it gives you that same ability, which is really, really cool. So, okay, next question here. What if I can't find clients? So a couple things. Number one, day number one, we did the Facebook experience, which was like, got a lot of you guys a client or multiple clients. Multiple clients. But there's a lot of ways to get clients. In the certification program, we cover a lot of them, okay? You'll be learning continually different ways to do it, right? There's free ways you can do it, there's paid ways you can do it, there's a lot of ways to do it. There's referral-based things, and so you will learn those things inside the certification program. And so to get more clients, better clients, and all sorts of things like that. So don't stress, it's all covered in there. And don't forget, like, I'm making a lot of noise about funnels. I have been for a decade, okay? My job is to get the entire world to believe that funnels are the greatest thing since sliced bread and ClickFunnels is the tool they need to have. Okay, and I'm gonna continue that for the next 10 years of my life, right? And so I'm creating the demand, right, for you guys. And so that's what's nice is that this demand curve keeps going up. More and more people want it, more and more people need it, more and more people understand it. And so for you, it's like you're just coming into this huge wave of demand. And so the clients will keep coming, they'll keep showing up. And again, you'll learn a lot of ways. You know, part of it, some of our best funnel builders, they hang out inside the ClickFunnels group, which has like half a million people in it, and they just They just come in there, they serve like crazy, they just like answer people's questions, they help them with things, and from there people reach out to them like, you're amazing, can you help me with my funnel? Yes, and boom, you sign them up. It's really cool. Let's see, what if I build a funnel for somebody and it doesn't convert? And I think that's a real fear. That would be probably one of my biggest fears if it was me, especially when you're first getting started, like what if it doesn't convert? So that's what's so great about the Certified Funnel Partner community is again, your peer group's in there. So when you have a funnel you're building, you can go in the community and be like, hey guys, I'm about to deliver this to the client, any feedback, any ideas? And you get other people who'll be like, oh, the headline doesn't make sense, what if you did this, oh, add this to it, you know, like, you have a peer group of other people that have like a second set of eyes on things, right? I do the same thing internally with my company, before I launch any funnel, right, like, I have everyone on my team, they all look at it, and we have a peer group, people look at things and we give feedback and ideas and we make it better and better. And so you have the same thing, it's no longer you like isolated in a silo by yourself, Again, I saw somebody ask like, do I have to be certified to do this? Like, no, you don't. You can go, in fact, go, like we've taught you a lot of stuff. If you didn't get certified, go do it on your own, right? Like 100%, this still is a skill set, still is a thing you can do, right? You just have the ability to do it faster and with people inside the program, right? And so what's cool about that is like you're no longer in a silo when you join the Certified Partner Program. Now you're in this group of people with a network of other people, right? There are other funnel builders like you, but also my side. You have a chance to meet Greg, and Miguel, all the amazing trainers we have, right? Greg has been part of ClickFunnels, he was like best friends with our co-founders, I think, I don't know, first month or second month of ClickFunnels, he's been here ever since the beginning, he knows more about funnels than I do. I'm all the time, hey Greg, how do you do that thing? And he's there and his full-time job, 100%, is just to serve the Certified Funnel Builder, so he's in there every day doing training, jumping on calls with people, helping people out, so you have a community where you're not just left to your own devices, okay? And that's really one of the most powerful things about it. Let's see, is the market saturated? Is there too many funnel builders? No. One funnel builder, I mean, you can handle 3, 4, 5 clients at a time. If you start building an agency, you might get 20, 30 clients at a time. But yeah, the need is unlimited. Like, every business you drive by needs a funnel. So yeah, there's none on it. Let's see, what's the guarantee? So the guarantee, I told you that earlier, is the better than money-back guarantee, which is basically we'll continue to work with you until you win. This is not like a 6-week coaching program or 6-month coaching program or whatever. It's like when you join, you're part of the family. You're in this group together. We've been running this now for over a decade. I look at someone like Catherine who joined it like 3 years into it and she went through the process and then she learned it and she had success with it. And now she's coming back and like running it with me now. But this is not some fly-by-night thing. That's what's nice about this. You see so many of programs that jump up nowadays that like, someone's selling the thing and it's like, you sign up and then a week later they're off to the next thing. It's like, no, you guys are, you guys are like, we're here, we're not going anywhere. ClickFunnels has been around for over a decade, right? And so yeah, the guarantee is that we will continue to work with you until you win. We will not leave you to your own devices. That's how it works. I don't have a product to sell. Good, that's the whole point, that you're not supposed to be selling products, you're supposed to be selling funnels, okay? And on Friday we're gonna talk about how to leverage this, right? Like when you get your one comma clipboard, how do you leverage this? And there's a lot of ways. One is you can get more clients and make more money, right? Number two is like you can build an agency and get more clients and make more money, right? Or number three is like you learn the skillset now, how to use this then to go launch your own business. And we'll talk about all those different options, opportunities, how they work. And so yeah, we'll be covering those things. Yeah, okay. Last set of questions. I got a couple more rapid fires we'll go through real quick. How's the payment plan work?

How does that work?

So again, step number 1, you put the $997 deposit in. And on the next page, if you want a payment plan, it's basically 3 pays. So you pay the next $1,800 today and then $1,800 30 days later and 30 days later. So that's kind of how it works. But either way, as soon as the deposit's in, you get immediate access, unlocks everything, you can go there and start playing. And, oh yeah, and if for some reason, if you're like, I can do the $1,000 today, but I need a couple of days to figure things out, that's fine. Just pay $1,000 and then on the next page, You'll see there's the two options, like pay in full or payment plan, or it's like contact us and let us know your situation, we'll figure it out. So if you're not sure how to do the rest of the payments, don't stress, get the deposit in, go in there, contact us, and we'll make sure that you're good to go. When does the $297 maintenance fee start? In a year from now. So yeah, we prepaid it for the year, so in a year from now there'll be a $297 maintenance fee. But again, you keep lifetime access and support and everything. How long do you have to decide? Okay, so great thing. A couple things. Number 1, if you want the 50 agencies, you got not very much time left to decide, okay? I'm opening it up for those guys who, who had struggles and issues. This offer will probably close down early next week. I want to keep it open as we go through the rest of the challenge because each day I'm going to be adding some more bonuses. In fact, in about 5 minutes from now, my buddies come out here, we're going to walk through something, and we're going to give you guys 2 more bonuses that are worth the price of admission by themselves. And then tomorrow, I think I think I have 3 or 4 bonuses that, again, each one of these bonuses I could sell by itself for the same price, and you're getting them for free. You're gonna freak out. And then Friday we got some more, so the offers can keep getting better. We keep adding some more things and get everyone excited. You'll get these things no matter what, but we're gonna make this offer even more irresistible, if that's possible. And so, and then we have the Money by the Weekend Sprint, as you guys know. And then Monday we're gonna do the show and tell, and after that then we'll close down officially. So yeah, that's kind of the game plan. Plan. And I think that that is the core questions you guys were asking over and over again. So, very cool. Someone said, to be clear, until I become certified by achieving the Bronze badge, will I still be incurring monthly fees for my ClickFunnels account? No, as soon as you put the $997 deposit down, it unlocks your lifetime account. And obviously you gotta finish the payments and stuff like that, but you now have a lifetime account. You don't have to get to Bronze before you get that. By you making that investment, Now you have the, the full offer gets unlocked the second you put the deposit in. So very cool.