The Power of Awareness by Neville Goddard: The Hidden Skill That Changes Everything | #Success - Ep. 82
27 Oct 2025 · 0 min
In this solo episode of the Russell Brunson Show, host Russell Brunson dives deep into Neville Goddard’s 1952 book The Power of Awareness. He begins by describing his $6,000 purchase of a first‑edition, signed copy, framing it as a collector’s treasure and a gateway to the book’s ideas. Brunson explains Goddard’s core premise: awareness of one’s thoughts and patterns is the prerequisite for change. He illustrates this with a personal story from his first Tony Robbins event, where becoming conscious of recurring behavioral loops allowed him to break them. Brunson then connects awareness to the visualization technique Goddard advocates—imagining the desired outcome as already achieved before sleep. He recounts his own struggle with insomnia, the mental chatter of project obstacles, and how, after starting the 75‑Hard challenge, he applied Goddard’s night‑time visualization. Within minutes he fell asleep, and over the following weeks his subconscious supplied creative solutions to his business problems, confirming the method’s efficacy for him. The host broadens the discussion by referencing sports psychology research (e.g., Maxwell Maltz’s free‑throw studies) that shows visualization improves athletic performance, arguing that business leaders overlook this “woo‑woo” tool. He also maps Neville’s intellectual lineage, noting the blend of Christian mysticism and New Thought philosophy that gives Goddard a lasting cult following, and mentions how he first discovered Goddard through fellow personal‑development figure Eileen Wilder. Throughout, Brunson offers a concrete homework assignment: each night, visualize the end state of a current goal to improve sleep and invite subconscious problem‑solving. He promotes his own notes on The Power of Awareness and an Amazon store where listeners can purchase the book. The episode is interspersed with sponsor reads for Indeed and a Mint Mobile ad voiced by Ryan Reynolds.
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Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. This book I recently got off eBay for $5,999.99. But we add in shipping and all that kind of stuff, eBay fees, it ended up being over $6,000. And some people might be wondering, why would you spend $6,000 on a book, Russell? First off, Neville is one of the most prolific writers from the genre that I like to collect in. He's got a huge cult following. And this edition of the book is actually really cool because first off, it's first edition, but number two, it was actually signed by Neville right here. So it's called The Power of Awareness. And he's got a lot of books in this, in this series. We'll probably do other videos in the future on a lot of them. This is what I wanna lead with because it, again, is first edition and signed by Neville. But one of the concepts from this book that I think, and there's so many cool things in here to talk about, about awareness, being aware of something, right? He talks about like most people aren't even, like they're not conscious of what's happening around them. Like most of us are living lives, we're just kind of, we're out there, we're bouncing around and we're just doing whatever it is. We're not even aware of it. Talking about like the power, like when you're able to be aware of like this is what's happening, this is why I'm doing things, it changes things. For me, the very first time I had that, it was my very first Tony Robbins event. When everyone's at the event and we're jumping around and I remember the first time like I became aware of like what I was doing and why I was doing it. And the crazy thing was like my whole life I've been doing this. I had these patterns that I was running, I didn't even know. And as soon as I became aware of the pattern, I was able to stop back and be like, "Wow, I keep doing the same thing over and over again." And when I was aware of it, then I could change it. But prior I couldn't. It was all invisible to me, right? And I think about like probably one of the greatest gifts I got from Tony Robbins was being aware of the patterns that I was in, right? And a lot of this book is about that, like the power of awareness. When you're aware of something, then you can stop it and you can change it. Versus most people are just drifting, they're just, they're living their life, they're not even aware of like, of the things that they're actually doing, right? One of the other really powerful things that I learned from Neville in this book he talks about, but also in other books I've read from him, that was really powerful, he said the key to transformation is to think about the thing you want as if it's already happened, right? And it's not like, I think sometimes you see this in, you know, the self-help gurus where they're like, you know, if you wanna be rich, just tell people you're rich, you're rich, you're rich. And that's not what I'm talking about here. In fact, I have a really cool example in my own life. Over the last, man, 2, 2 and a half years, I've really struggled to sleep at nights. I've had sleep issues. And the reason that I have so many projects I'm working on, stress and anxiety of the business and chaos with kids and all this stuff. And so what happened, I go to bed at night As I'm going to bed at night, I start thinking about the obstacles, right? Like one, I'll be falling asleep and I'll also think about one obstacle in my way, right? I'll also think about that, I'm like, oh. So my brain starts trying to figure out how to solve that. I'm trying to think about that. All of a sudden the next obstacle pops up, another one. And soon I'm like, I'm stressing about 12 different projects and I can't sleep at night. Next thing you know, it's 5 in the morning, my alarm clock's going off, I haven't slept yet. And it's like, and I really struggled with that a long time. And then I started 75 Hard about 40 days ago and I was reading a Neville Goddard book. And in there he talked about before you go to bed at night, he's like, don't focus on the obstacles in your head. He said instead, visualize the end state of what you want to accomplish, what you're working towards. He said if you do that, a couple things happen. Number 1, you'll be able to fall asleep better, which I was like, oh, thank heavens, I could use that right now in my life. But number 2, he said when you do that, he's like, your subconscious mind, if you visualize where you're trying to get to, your subconscious mind when you're sleeping will figure out all the things to answer and then be able to solve that problem. He said when you're stressing about and thinking about the problems you have, your brain will like make those problems bigger, which is why you can't sleep at night. But if you visualize the end state, so for me, for example, what I was doing right now, a lot of you guys probably know, like right now I'm in my makeshift version of my vault. I am building a 20,000 square foot museum for my books, my magazines, my manuscripts, everything, right? And this has been a big project the last 2 or 3 years. And so for me, I was like stressing about all the details of everything. And I remember stopping after reading this from Neville and I said, okay, tonight when I go to bed, I'm just gonna think about the end state. So I pictured myself like in the museum event center. I pictured myself on stage with like my inner circle members in there. I'm teaching them stuff, we're having a great time. And I visualized myself like in the room with the books. I see now researching and writing and like writing my next book and like the end state of like of the end goal that I'm racing towards, right? And I remember I did that the first night and within 5 minutes I was out cold. And the next day I was like, I slept great last night, right? And then the next day I said, when I go to bed tonight, I'm gonna visualize the end state. Visualize the end state, right? And then fell asleep. So I was falling asleep really good.. But then the next byproduct, which is crazy, is just like he said, like your subconscious mind will figure out ways to solve these problems as you're sleeping. And when you're not in like conscious, like trying to solve the problem zone, right? It's so crazy 'cause like over the next 30-day window, like all these like answers to the problems, so for me to solve to the big division I was working towards started showing up in weird ways where like all of a sudden like an idea, a person's head would pop in mind or a different situation or like these things would just come into my mind. And they were the answer to how to solve the problems. And so I don't know, maybe it's woo-woo, maybe it's super magic, I don't know. But two things it did for me is number one, make me sleep better at night, which was a huge blessing. Number two, it's getting me closer to the thing I've been visualizing. It's funny 'cause I hadn't done that for so long, but when I think back, like my athletic career as a kid, every night I went to bed and I visualized me as a state champion getting my hand raised. Like that was something every night I would think about. When I got to college, I started thinking about same thing with like my goals there. And I had forgotten about it. Like in athletics and sports, I think a lot of times we talk about visualization. You know, we hear about, you know, like basketball, they did tests where, Maxwell Maltz did tests where they had basketball players who actually shot like 1,000 free throws and then basketball players at night would like in their head practice 1,000 free throws. And both groups increased their like their scoring percentage by the same amount, whether they were doing it actually or just like visualizing it. You know, and so a lot of times in athletics they look at tests like that and talk about athletes, like visualize yourself doing the thing. But we don't talk about it in business, right? At least I never hear people talking about it. And I think a lot of us business people think that's too woo-woo for us, I'm not gonna try it. But if it wasn't for someone like Neville, who I respect him as a writer and as an author, as someone who still has a huge cult following online today, I wouldn't have tried it. And so far for me it's been great. So there's your homework assignment for tonight. Visualize the end state of the thing you're trying to accomplish. And see, number one, if it helps you sleep better at night. And number 2, see if you do that consistently over time, if the answers to the problems you're trying to solve will start magically showing up. Who knows? I've been trying to build out the lineage of personal development, like the whole like who learned from who and where they all came from. And it's interesting 'cause you look at the timeline, like there's a lot of like Christian authors and there's a lot of like New Thought offers. And there were times in the middle where these people bumped into each other. I think Neville is interesting 'cause he has like the Christian base and he's got the New Thought base. And so there are people from both camps that like, kind of fell in love with him. And so I actually first started understanding Neville, like I had bought his stuff 'cause he kept showing up. I hadn't read anything. And I think it was Eileen Wilder was the first time when she started quoting this Neville stuff to me. And if you know Eileen, she's in the whole like personal development, but she's also used to be a preacher. So she always brings these ideas to me when she's, so she's sharing ideas and sharing stories. And I'm like, who is this person he's talking about? She's like, oh, it's Neville. You don't know what Neville? I'm like, I bought a bunch of stuff. I don't know who he is yet. She's like, oh, Neville's my favorite. And so it made me kind of put a spotlight on him. It's like, who is this guy? And so I started buying more books, trying to find more first edition copies. And now that I've been diving into Neville's work, it's really fascinating. Just the level of, again, it's bringing some of the spiritual and the thought things together and combining them into something that you can use together to help increase your success in any area of your life. All right, so if you guys want to get a copy of my notes from "The Power of Awareness" by Neville Goddard, click a link in the description down below. That'll take you to a page where you can get a copy of my notes. That way you can see the highlights of this book. And if it inspires you to wanna actually read it, which hopefully it will, there's a link down below. We have an Amazon store set up with this book plus all the books we're talking about here on the channel. You can get a copy of The Power of Awareness there as well. And with that said, I enjoyed hanging out with you guys today. I hope you got a lot of value. Hopefully you understand and you remember that readers are leaders. You guys should read more books. I appreciate you, and I will see you guys on the next video.
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