The Power Of Doodles

Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Alright, I had to start that one out a little bit louder than normal because it's a beautiful day and things are amazing. So Saturday before our live event, I am actually heading to the office really quick to go finish out some slides we can send to the printer so that the printers can print them and ship them to the event. And I'm excited because that means that, what's that, 6 of my 7 presentations is finished. No, technically 5. I think 5 of my 7 presentations are finished. The other ones are just not gonna print. So, but this is my deadline. Today is my deadline, so I'm hurrying to go get this out the door so they will be in everyone's binders when they show up, which is gonna be cool. And the last thing I'm waiting on, so, and this is what I wanna talk about today with you guys, to you guys because all of us in our businesses are educators, right? Either you're educating your employees, your teams, your customers, like whatever. Even if you're not in an info product type business, you still are an educator, right? And a motivator and a leader and all these kind of things. And I think one of the biggest things that's helped me over the last few years, and it was kind of, it didn't happen this way on purpose, but I've been trying to teach a whole bunch of really cool, kind of complex topics for years, right? And the way that it was the easiest for me to explain it was get someone in a seminar room and we'd have a whiteboard and I would sketch out this process and they'd see the process and they're like, "Oh, that's what you're saying," right? And I'm sure a lot of you guys are the same way, which is why most of us internet entrepreneurs are obsessed with whiteboards, right? We have whiteboards in our office, we're sketching things out, we're showing our team that way, we're doing all sorts of stuff, you know? I mean, all my training videos for years were done on Microsoft Paint, where I would just like open Paint and I would sketch things, 'cause it gets people to understand complex things better. The better, right? And so rewind like, man, probably 2 and a half, maybe 3 years ago when we first started putting together the DotCom Secrets book. Initially, it didn't have all those cool sketches in it. It was just a book like a typical book, right? And as I was writing the book, like what I found was interesting, you know, like when I teach a seminar, I'm on stage and I can sketch out a concept. People are like, "Oh, that's how it makes sense." In a book, you have words and you're trying to explain these concepts and it's harder because they can't hear tonality, they can't see your hand expressions, they don't see sketches, and it really just kind of makes things suffer. So I was trying to figure out, like, how do I— like, how can I replicate that process? And that's kind of where some of these sketches were born. You know, I was— one of my close friends, Dagan Smith, he probably a year prior had taught this really cool thing on storytelling, and he had kind of doodled out this whole concept on a whiteboard. And he showed it to me and it was awesome. And so, as a gift to him, I had this guy named Vlad on my team go through and turn it into a nice image. I sent it back to him, I was like, here you go, man. And he was just like, whoa, this is so cool. Makes my, this concept I made look real. And like, I remember looking at Dagan's thing that I had sent him back, and I was like, this is awesome. And so I started going back through like all my doodles that I do and all the whiteboard sketches and all these things in seminars and workshops and just to my team and things like, 'cause I'm doodling out concepts trying to grasp them better. And I went back through and I had Vlad take all those concepts and turn them into really cool drawings. That kind of became the foundation for the DotCom Secrets book. I was like, "Every one of these chapters, I need at least one if not a couple of different doodles so that it's not just words." Words are hard to visualize, right? I want to take— here's a bunch of words, but then here's the graphic representation of what we're trying to illustrate. We did that and then boom, all of a sudden, there it is. That became how the book was done. I think it was one of the big reasons why people were so successful with it, not just from like, "Oh, this is a good book." 'Wow, this book is something I can actually do something with,' right? And so since that book came out, a lot of the other teaching things we do, I've had Vlad come and sketch these things out for me, and it's been really cool. And so what's been fun is that, as you guys know, I'm working on the Expert Secrets book, and so I've been having him kind of sketch each of these concepts, same way we did before. And it's been kind of a slower process. Each chapter I do, and from that chapter there's 2 or 3 concepts we need to sketch out so people can understand them visually. And that has been really, really cool, but as this event's coming up, it's kinda like cranked up, because as you know, the presentations I'm giving at the event are very tied in line with what I'm teaching in the book. And so a lot of them I had to get done quick. So yesterday I submitted 17, was it 17 or 19? Anyway, a lot, I think it was 17. 17 sketches to Vlad that I needed him to turn into amazing images for my slides. And I took my little chicken scratches that I do Basically, I sketch it out on a pad of paper, take a picture of it, and upload it to Trello, which is our project management software. Vlad grabs it from Trello and makes it look awesome. So I have this book where I was just sketching out idea after idea and concept after concept and trying to get them all in a really nice format and add them to Trello. And then he goes through and sketches them all. So this morning at like 7:57, I was going to work out at 8, 3 minutes earlier, all of a sudden I look at Trello, there's nothing in there, then one second later he drops, boom, 17 images. And oh, so cool, like all these concepts. That are just beautiful now. Like, they look amazing and they're done and they're just, they just, oh, I'm excited. So what I've done is the last couple days I finished my presentations and I just like copied and pasted pictures of my hand chicken scratches into these presentations waiting to replace them with Vlad's amazing designs. And today, right now, I'm driving to the office to go drag and drop all these designs into slides so that everybody during the presentations will see these things and they'll be like, oh my gosh, this is amazing, and they'll understand hopefully really complex topics and make them very simple and broke down, and then these images will be the same ones that are in the DotCom Secrets book in the very, very, very near future. So I'm excited. So I told you that story because it's what I'm excited about right now, but second off, I want you guys to start thinking about that as educators, as leaders, as trainers. Sometimes we try to get up and we try to share things with people and try to get them to be motivated and inspired, But I think a big problem is that words, either vocal or written, a lot of times it's hard to— because typically there's a process behind the words, right? And words are very much like you're moving from left to right, up to down, right? Where a lot of times concepts aren't that way. There's motion happening and there's forward to backwards and backwards to forward and up to all these kind of things. It's hard to capture that a lot of times in words. Where it's really easy to capture doodles and sketches and things like that. So what I recommend is look at what you're doing or teaching or giving or trying to explain or whatever those things are and figure out ways you can take those complex things and turn them into a doodle or a sketch or something because man, it's amazing what that'll do. I can't tell you how many people I've seen post on Facebook where they took the DotCom Secrets book, they took all the sketches, they've blown them up and they have them printed out and they're all over their walls in their offices, which I think is so cool because again, you can look at something and boom, instantly you recollect like all the stuff that, you know, maybe 30 pages of text and you're trying to remember it and you look at one image and all of a sudden, boom, everything immediately floods back into your conscious mind and you've got it again. You've got that concept and you understand it in a way that's hard from just words. And so I think that if you start doing that, you'll see some interesting things that I saw. First off, people you are teaching and training and educating will understand what you're doing better and you'll see a higher adoption rate, a higher, what's the word, like people doing what you're trying to share with them. Doing it from an employee standpoint, people understand your vision better and they'll understand what you want. I guess from employee-employer side. And I think it'll give you a ton of clarity as well. As I sketch things out, for me it makes these complex things very tangible and real. And it's exciting. So there you go. I think I got some cool things I'm going to be doing with this. I'm showing a clip from Gary Vaynerchuk in one of my presentations. Anyway, the clip's really cool. He's sharing one core message. It's like a 37-second video of him explaining something. I think I want to start making a video series based on all these little sketches and doodles where I focus on one in each video and just talk about it and get just like quick impressions on each thing. Anyway, I think that'll be born. It's an idea right now, but I think next couple months that's going to be a real thing. If and when it happens, you guys heard about it first. There you go. Anyway, I'm almost to the office. Plugging some doodles. I'm excited, excited for this weekend for everyone who's gonna be there. Excited to hopefully share and give and inspire and give you guys something that's gonna be amazing. And with that said, have an amazing weekend, you guys, and I'll talk to you all again soon. Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car, and I wanna make sure that you're plugging into everything that we're doing on a daily basis. And so make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out. You can also get links to all the transcripts of every single show we've done in the past. But then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. It's really fun. You can go to Periscope and search my name, Russell Brunson, and subscribe. Every single night you'll get a notification. It'll chirp on your phone and you'll have me jump on there and give you the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.