The Pre-Game Show Before My Firework War

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Alright guys and gals, tonight is a special night and I'm bringing you along on the journey because you're special to me. You guys hang out and listen to me every single day and so because of that, you get in on a part of my life that most people don't get to know about. So today, as I record this, it's the 4th of July. It is 9:46 PM. I'm currently heading to our second annual firework war. Now some of you guys may be thinking, "What's a firework war?" Well, what is a firework war? So imagine the most immature men that you know, people like me and the people that I like to hang out with. And then imagine that we go to one of our friends' houses, got a huge basketball court, and we bring a whole bunch of pallets and obstacle courses and a bunch of things and we play 3-on-3 fireworks where we are shooting, I think we bought like 400 Roman candles. We got a whole bunch of, I mean like thousands of bottle rockets. We also have, what's it called, the big bottle rockets, like the actual rocket heads. We got mortars, we got firecrackers, we got fountains, we got all sorts of stuff. Enough stuff that we'll be blowing up Lighting things up for at least an hour, maybe 2. Last year was an hour. We spent at least double this year what we spent last year on it. And it's insane. My wife is convinced I'm gonna die. My kids think I'm gonna die. But I'm not gonna die. I didn't die last year. But last year we did have 2 fatalities. So first casualty, and this one makes me laugh 'cause the guy kinda deserved this. Like if you were going to a firework war and you knew that the whole point of the game was to shoot fireworks at each other point blank. Not far away, like point-blank fireworks. You'd think you'd wear long sleeves and pants, right? But no, this dude, this dude worked, he showed up with short sleeves and shorts. And so halfway through the firework where he got hit right in the arm with one of the bottle, not a bottle rocket, one of the big like rocket, bottle rocket things. And totally put him out, popped a blood vessel or something, he was spewing out blood. Luckily for us, the guy who runs the, who kind of, we do the firework over his house, his dad was there, the doctor, so we've got medical supervision on staff during the war. So we got it wrapped up, he was fine. But then another guy, we found out that, at first we had these fountains and we thought they were just gonna be dumb, so we didn't even use them. But then we found if you light a fountain, the fountains run for like, you know, 5 minutes sometimes. So we were lighting them and we'd like lob them over to the other guy's side. And one of them we landed inside of the box of fireworks and it started setting off all these other fireworks. And we were just thrashing these guys. And they got so upset that they, that the one guy picked up a mortar and Before that we were just shooting mortars in the air more for fun. Like just kind of to scare people and stuff like that. But he picked up a mortar, turned it at us and shot it and the kickback from the mortar came back and smacked him in the collarbone and actually shattered his collarbone. So he had to head to the ER and then after he went to the ER we pulled someone from the audience in and we continued the war. And it was awesome. So that's what we're doing right now and it's gonna be awesome. I am like 10 minutes away from it and I'm just excited. We've been working on it all week. Going to get all the fireworks. We mapped it out way better this year than last year. Realized what ones are our favorite fireworks, which ones are kind of lame, and kind of from that got the right ones, which was awesome. And then the guys who we're playing with, they've spent like all day today setting up all the obstacle course. In fact, what they did in the middle of the obstacle course where we're kind of fighting, not obstacle course, but like, you know, there's barriers and stuff so that when we're advancing to try to attack them and they're trying to advance us, we're kind of safe. You know, we got barriers and things we can hide behind. But anyway, in the middle of it, And he took about $300 worth of fireworks and set them up all around this thing. We bought a whole bunch of this long fuse. So we took the long fuse and wrapped everything around. So at the end, for the grand finale, when we're done, we'll light that fuse and we'll all lay on the ground and watch as $300 worth of fireworks go pop, pop, pop, pop, pop, pop, pop, and it's gonna be amazing. The other cool thing is when he does this, he goes and he strings up music. So we got music happening. There's a whole bleacher so that friends and family can come watch. And it's pretty intense. So that's what's happening tonight and it's crazy. And some of you guys may be thinking, Russell, why would you do that? Why would you go and shoot fireworks at your friends? Like that's the stupidest thing in the world. And the reason, not that it's a good reason, but the reason, and this hopefully will be like the one little piece of value, the one little nugget of value I'll drop on you guys tonight before I go get fireworks shot at me, is kind of, for me it's assessing risk, right? Like my wife's like, "What if you die?" I'm not gonna die. Like worst case scenario, like what's the worst case scenario? Based on last year, the worst case scenario is I shatter my collarbone. But we know that was because of a mortar. So this year I'm not shooting mortars at people. So boom, that possibility goes to almost zero, right? Number 2, you know, I get hit in the arm with something. Well, I wore long sleeves, so I'm smart enough to cover that one. So the risk drops even lower. You know, worst case scenario, we have goggles, we have everything. Like worst case scenario, my hands will probably get burnt. In fact, I'm betting they will get burnt tonight. They just do. I guess part of fireworks, right? That's kind of the worst case scenario. I can't think of anything worse that could happen than that. For me, it's all about calculated risk. I'm looking at something and saying, "What's the calculated risk in this thing?" Best case scenario, we have an amazing time and it's awesome. Worst case scenario, I burn my hands. I can deal with that so it's okay so I can take the risk. Same thing happens in business. When I get into a business, I look at calculated risk. If this thing bombs, what's the worst case scenario? If it's not that bad, then I go on a run and I just do it. Where a lot of us, we don't ever think about what the calculated risks are. We just know there's things that make you nervous or things that keep you from moving forward and all that kind of stuff, so you don't. Whereas if you sit down and say, "Well, what is the actual risk? If I do this and it doesn't work, what's the worst-case scenario?" And after you figure out what the worst-case scenario is, you gotta be okay with that. And if you're okay with that, then you can run forward. I did a whole podcast probably 100 episodes ago talking about the worst-case scenario. In fact, the title probably was "The Worst-Case Scenario." So if you're interested in that and how I deal with that and how I use that as a tool for me to move forward quickly in business and in life and everything I want to accomplish, go back and listen to that podcast. Tonight, worst case scenario is I have an amazing time. So we actually did have someone who's coming and filming the whole thing, so I will have video footage. He's gonna make like a war documentary, so I'll probably post that online as well somewhere. So make sure you're on my email list, make sure you check it out, 'cause it'll be amazing. So that's it, you guys, I'm signing off. I'm about to go blow someone up, I'm excited. Appreciate you guys listening in. Have an awesome Fourth of July. And if you're not here in America, whatever you're celebrating this weekend, celebrate it, have a good time. And I'll talk to you guys next week when we're back at the office.