The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07

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Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the show. Excited to be hanging out with you guys today. Today we're gonna be talking about getting insane amounts of traffic to your funnel before your funnel's even live. This is one of the biggest problems I'm seeing inside of our community is people, they are spending time building a funnel or building an offer, putting things together, but they're not focusing on the most important thing, which is planting all the seeds you need ahead of time before you actually launch your funnel. So that's what we're gonna talk about. We're gonna go deep into it. For any of you guys who are building but not getting the eyeballs, the leads, the following ahead of time, We're gonna fix that for you guys today and show you a very fun, simple way to do that. But before we do, I gotta start with some stories because anyway, I'm enjoying the new podcast style and you guys have been telling me it's been fun. I've shared a lot of stories again like I used to back in the day and people are loving it. So I'm gonna tell you guys some stories that will hopefully motivate you and get you excited. One story is the fact this shirt I'm wearing today, I saw this on the Joe Rogan Show. He had it on during his podcast episode. So I'm hoping that by default me wearing this, our podcast will grow. So there you go, there's number one. No, but for real, the story I wanna tell you guys today, it was one I was actually, I lift weights in the morning with a trainer and I can't remember what conversation we got in, but we started talking about this and this story popped in my head. I hadn't thought about this in like probably 20 years and I thought it was really funny. So this comes down to like, I don't know, my number one, I took Strength Finders, my number one strength is competition. Like I love competition, I thrive in it. The more that it is, the better it is and all sorts of stuff. And you know, I think that's why this business has been so fun for me. You know, we first launched it, we were the underdogs and we had all this big competition. We had all these people all these companies that take on funding. I remember LeadPages, when we first decided to create ClickFunnels, had just taken on $5 million in funding. Eventually they had like $40, and so I was like, we gotta beat them. So we were racing to beat them, 'cause we had no funding. It was just us with our brains and our intuition and our energy running. So that was like the initial thing that we went through, right? And eventually we beat them, we surpassed them, and I have not heard the word LeadPages in, I don't know, 5, 6, 7 years. Then the next was like, okay, who's the next company? And it was like, Boom, it was Infusionsoft, they just got like $150 million in funding, so like, alright, there's the next goal, so they're racing, racing, racing, and it was interesting, so that was kind of the goal, and then for a long time we were the top and there was no one to compete against, and for me, like, I need competition, and so that's, I think, a big reason why we decided to build new ClickFunnels, which by the way, you guys can see the logo, if you're watching the video version, there's the logo blown up. We just this week launched the brand new ClickFunnels branding, you guys seen it yet? It is insane, it is the coolest thing ever. I need to get a light like this now with the new branding, but it's coming soon. We actually did order lights, a whole lot of new branding here in light format for the videos, but the new branding's going amazing. The app looks awesome, the software looks awesome, it's so exciting. We've all these people now who are like re-logging back into ClickFunnels to see the new app and start using it. In fact, Joe McCall, one of my favorite people on the planet, he posted today, he said, I'm digging into the new ClickFunnels more seriously, and let me tell you something, it's flippin' amazing. We're bringing all of our funnels back over. It's way better than GHL. Ah, what was that, Joe? It's way better than GHL. Thanks, Russell Brunson, love your dedication to making marketing world a better place, seriously. Okay, so speaking of what Joe just said, there was competition, and this competition came out hard and fast against us, and I'm not gonna lie, we lost the first round, lost the first period, but I'm a wrestler, like we don't just stop, right? And so for us, it's been like mounting our defense, launching a new strategy, I'm adding a new play, getting software better, like all the different things, and now it's like this is the year of momentum, like things are rolling forward, it's been really, really fun, and so anyway, so in that context is where this story kinda came from. So I do remember the kid's name, I'm not gonna say his name, but this is a kid who elementary school I went to school with him, knew who he was, thought I was a friend with him, he got into high school, you know high school people become annoying, so anyway, I was not the best football player, but I was on the football team, And I remember, anyway, I remember I was like third string safety or something like that. I remember our coaches were like, alright guys, you gotta find the guy ahead of you and beat him out. And it's like, they gave us a really good presentation, I got motivated, I was like, okay, I'm gonna find the guy ahead of me, I'm gonna beat him out. So the next 2 weeks I kept like working and working and killing myself and I ended up beating the guy that was like the second string safety and then the first string and I ended up beating the first guy. And I was so excited, I'm like, Again, competition drives me. I'm like, this is the thing. And so I told my parents, like, I'm gonna be playing the game, I'm gonna be starting, I'm so excited. And so that day is the football game. We're there, we're on the field, we're warming up, and one of the other coaches came over, he's like, Brunson, what are you doing here? I'm like, I beat, I'm very proud, like I beat the guys out, like I made the starting team. And he looked at me, he's like, and he looked over at one of the backup quarterbacks, he's like, hey, get over here. And he like put him in my spot and bumped me out. And that's when I started hating team sports, by the way. I'm very much, in fact, that's how the conversation came up with with my trainer is like, I'm a combat athlete. Notice, hence the cauliflower ear, like I love wrestling, love UFC, love fighting, like combat, like not a big fan of team sports, can't stand watching them and get bored by them. But this is probably a big reason because like I killed myself and then because of the politics of a team sport, I got bumped out, which was frustrating to me, right? So anyway, after that I decided like I'm not a football player. If they can bump me because of that, like I don't wanna play this game. I finished out that season, but I focused all my effort on wrestling, the greatest sport in the world. And within a year became a state champion, in high school, took second place in the nation, went on, got a D1 scholarship, and so on and so forth, right? So that was kind of my shift. Now, this is where the story gets fun. So that year of playing football, I remember after I got beat out, we went to this— we went to some— we were playing some away game and we played this game and we got destroyed. Like our team got killed. And I'm on the sidelines waiting to play. I think I played maybe one play the entire game, which is so stupid. So I play one game and we get done and we're like leaving. I'm just like, "This is so— like why am I doing this?" I remember I was thirsty, so I grabbed a thing of water and I started drinking it. And there's this kid again, went to elementary school with him, thought we were friends. And he sees me drinking it and like shoves me. He's like, Brunson, why are you gonna drink water? You didn't even play this game or something. And I was like, you know, as a 9th grader or whatever, like humiliated, embarrassed in front of all these people. I was just like, oh, it like broke me, you know? And I was like, I freaking hate that guy. Anyway, but that like got the, like the, Like, okay, I gotta win. Anyway, then fast forward, this guy moves schools, I don't see him again, I'm like, eh, kind of forget about him. Then a couple years later, it's, I swear the story's got a point, but it's fun. And a couple years later, I come back and we're, it's, I think I was a junior that year in high school or something, and during the Christmas break, we did a crossover practice with another high school. So the other high school came to our room, then one day we went to their room, so 2 days with these guys. And when they show up to our wrestling room, I look over and that kid, I still know his name, he was there, he's on the other team, he had transferred schools, he was on their wrestling team. And I was like, oh yes. And all the memories of him knocking the water outta my hand, all kinda stuff was like, I was like, this is it. And so we started the practice, I'm like, him, I'm gonna go with him. And I'm like, hey man, how's it going? He's like, oh hey Brunson, how you doing? I'm like, yeah, I'm good, you good? And so for the next 3 hours of wrestling practice, my only plan was to destroy him mentally and physically. And I did. By the time it was done, we were about 2/3 of the way done with practice. He got up, he's like, I have to leave or I'm gonna try to fight you or something. And I was just laughing. I'm like, I'd like to see you try. I just beat you like a baby for the last, anyway. So he walked off and left. The next day we had a chance to go to their high school. I'm like, you're my partner again. And he was like so mad. And I just, anyway, it was a great day, a great 2 days in the life of Russell to come back and have that kind of payback. So anyway, that's the mindset you have to have when you're going off to competition and competitors, right? It's looking at that and like, okay, how do we win? What does it look like? When somebody knocks you down, it's like, alright, new strategy, new game plan, what does it look like? I start putting the pieces together. So I'm excited 'cause the last couple years has been brutal. As you guys knew from the first video, from the first podcast episode I talk about. But what's been fun is it's finally gotten me the competition back where it's like, okay, how do I win? Instead of like, how do I survive, how do we do whatever? It's like, no, no, how do we win? What's that look like? How does the strategy have to change? And I tell you what, man, it has lit me on fire. And a lot of people tell me, Russell, we feel this momentum coming from you and from ClickFunnels. Like, what's happening? I was like, oh, you'll see. If you're feeling it now, just wait, we're just getting started. So I'm excited for this year and it's been fun. So, alright, so what I promised you guys we're gonna talk about during this episode, this is one of the biggest things I see, okay? People come to my world, they read the books, they start studying, they start learning, they start building funnels, they start building offers, they're putting things together, and there's a process, right? As you're trying to, when you first start learning this game, like, you gotta figure out like, okay, first off, I gotta convince you that you are an expert, right? If you're gonna be in the expert business, I gotta convince you you gotta create products and like, there's all these things that go into it, right? And it takes a lot for you to create the product, create the things, and so what I see a lot of times is people get so stuck over here and like, okay, I'm building, I'll see them at an event, like, oh, I'm building a funnel, I'm building a funnel, I'm like, cool. Building a funnel is very important, it's my favorite thing in the world, right, I get it. But at the same time, are you also gathering the people? And this is where people mess up, right? And a lot of times they'll spend a month, 6 months, a year, whatever, building the funnel, building the product, whatever, and then when they're finally done, they're like, okay, I'm gonna share it with the world, and there's no one to share it with. This is the mistake people make, okay? So the second you decide you wanna be an entrepreneur, okay, the second you decide, you're like, I wanna be an entrepreneur, I wanna sell stuff, like that's when this, like, this is step 1 that has to happen. Step 2 is like creating an offer, building a business. Like step 1 is you have to start gathering the many, okay? You hear me talk a lot about like one-to-many presentations. Like what is a one-to-many presentation, right? It's me gathering many people together and I deliver a presentation to them to sell 'em something, right? So it could be a webinar, it could be a challenge, some type of funnel. Gets the people where I can sell them something, right? So what we need to do is we gotta gather the many. Now there's a lot of ways to gather the many, right? One way is through paid ads. So right now we are in the middle of selling online event. This online event, we got a little over 3,700 people registered for that event, so I gathered 3,700 people together, okay, but my cost to gather those people, it was like $300 or so to sell a $100 ticket, right? So it cost me almost a million, it was like $925,000 for me to gather those people together, 3,700 people, to deliver a presentation. Now from that, we will make, well, I don't, we'll 3x our return on our ad spend, right? Like, we'll 3x the money we made by doing that, right? But it cost me a lot of money to gather those people through paid ads, right? And so a lot of people think, I think when they think, this is my funnels, and then I'm gonna go and like, then I'll go find the audience, right? But then that's like the most expensive, especially if you've been doing this and you're bootstrapping this, like, The most expensive thing initially is to go pay for ads and get people in, right? So the question is like, well, how do I gather the many ahead of time so that when I go and I'm ready to launch the thing, the audience is already gathered? I don't gotta go spend $1 million to gather these people, right? How do I do it ahead of time, right? There's so many things you can and should be doing that you're probably not thinking about right now, and that's what I wanna talk about, okay? Is what are the things you can do to start gathering the many right now so the second your product, your funnel's done, right, then the many are already there. You're not like going out like, Okay, I depleted my resources building this business, now I gotta go spend money to get the customers, right? Like, no, the second you decide you wanna be an entrepreneur, that's when you start planting these seeds, that's when you start gathering the people instantly, right? So for a lot of you guys, if you've missed it, like if you've been doing this for a week or a month or a year or 5 years and you haven't done this yet, like this is now your number 1 focus. More important than building your funnel or creating your offer or anything, your number 1 focus is this, which is starting to gather the many. So the second you're done, you've got a captive audience. 'Cause if you're waiting for your funnel to be done before you capture an audience, you messed up, okay? That's the wrong order, you're out of order. So we gotta get back into the correct order. Does that make sense? Okay, so that's what I wanna talk about. Now I'm gonna quote a couple things from my book Traffic Secrets. This is not a blatant pitch for Traffic Secrets, but if it was a blatant pitch, I'd tell you to go get a free copy at trafficsecrets.com. But inside this, this is my book to teach you guys how to get traffic and build a following and all sorts of stuff. It's the deep dive of my brain. There's a couple pieces in here that I do wanna share with you guys that I think are key to understanding this, right? And so I'm just gonna jump around. If you got the book, you can open with me. If not, just listen to my stories, or if you wanna get the book, or you can go to Amazon, get it for $25 or whatever it is, or you can get it for free plus shipping at trafficsecrets.com. Okay, so secret number 4 inside Traffic Secrets book, the chapter's called Work Your Way In and Buy Your Way In, right? So I'm talking about there's two different ways to grow an audience, right? Again, buying your way in is buying ads. That's what I did with, this weekend I gave Zuckerberg $900,000 to buy my way in, to get him to send a whole bunch of people to me so I can sell to them., right? Or you can work your way in. Working your way in is how you get free traffic to come to you, right? A lot of people ask me, what's better, free traffic or paid traffic? The reality is they're both insanely awesome. I love them both, right? There's not one better. But when most people are getting started, usually you've got one, you got two different resources. Either time or you have money, right? These are the two resources that we have. And what I tell people traditionally is if you have more money than time, focus on paid ads. But if you have more time than money, you got to focus on working your way in, doing the free stuff, okay? Now again, in a perfect world, you'd be doing both. In fact, if you read the Traffic Secrets book, we walk you guys through the process of starting free and then reinvesting money from free into paid ads, and that's how you actually scale in a way that's not scary. In fact, on page 68, I have this little graph. I don't know if you can see that at all. There it is. So there's like this traffic and time, and like it shows like controlled traffic you're buying, you can spike really fast and it flatlines, whereas earned traffic is slower, but then it scales past it eventually. So that's kind of like, Anyway, that's how we look at long-term, but right now I just wanna focus on working our way and getting the traffic ahead of time because it's the free traffic and stuff you can and should be doing while you're building your business, okay? Alright, so in secret number 4, work your way and buy your win, the first step here, the step says dig your well before you're thirsty, okay? So this is what I'm talking about. You wanna start digging your well before you're thirsty. So what that means is when your funnel's done, your offer's done, you're gonna be thirsty. I need traffic, I need traffic, I need people to sell to. And all of a sudden it's like, Oh crap, I didn't dig my well. Okay, that's the secret, eggs. We gotta start digging our well before we're thirsty. We start building the following before we have something to sell to 'em. Step number 1 is building the following. Step number 1 is traffic, right? Somebody asked me, I remember I was speaking in the UK, and I still remember, her name was G, she was awesome. Speaking in the UK, I come off, and we're talking in this little group of people, and somebody asked me, I think it was her, or someone was with her, something, but they asked me like, Russell, whenever you launch a funnel, it's always successful. How are you always successful? And it was the first time I'd ever given the, I didn't consciously think about this, but it was the first time I'd ever like, I responded, I was like, oh wow. And I was like, I thought for a second, I'm like, oh, the reason why is because I don't build a funnel first, then go look for traffic. I find the traffic source first, and then I build a funnel and an offer based on what that traffic actually wants. And the person was like, what? Why don't you tell everyone that? Like, that was the big secret. I was like, I hadn't thought about it. Like, but it makes, like, that's what I do, but I hadn't thought about it, right? A lot of people, what you're doing is you're building a funnel and building an offer and then trying to find traffic to sell to. Okay? The secret is finding the traffic source first and then you create the offer that they actually want. Then it becomes easy. It's just flipping the order of things, right? Step 1, step 2. A lot of you guys are doing step 2 right now as opposed to step number 1. Okay? So dig your well before you're thirsty.

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And so the concept that's like, before you need the traffic, this time, before you need the relations, before you need someone to promote, that's when you start building a relationship, right? Like, I remember when I first met Tony Robbins, like, eventually I wanted Tony to promote something for me, right? But I'm like, hey Tony, you promote for me? Right? That's me asking for water without digging a well, right? Instead, I was like, I'm gonna build a relationship with Tony Robbins. And so for a decade, I built a relationship with Tony, right? I was digging my well, digging my well, building a relationship, and 10 years later, when my second book came out, Expert Secrets, I was like, hey Tony, will you promote this? And he's like, I would love to. And he did a Facebook Live with me, got seen by like 5 million people, sold 10,000+ copies of my book, right? And it all came off of me digging my well before I was thirsty. Okay, and so that's the first thing to think about is like, you're gonna be thirsty. As soon as your funnel's done, you're gonna be thirsty for traffic. Now is the time to start digging, today, not tomorrow, not next week, not like today, right? That's step number 1. The second you decide to be an entrepreneur is starting digging your well, starting to get the people, starting to start building the following, right? That's something you should be thinking about every single day. You should be blocking out at least an hour to 2 hours a day just in like digging the well, right? So that when you have the offer done, it's ready. Does that make sense? So step 1 is digging your well before you're thirsty., and then in here I talk about different ways to do that, and there's a lot of stuff in here, but there's kinda two sides I'm gonna talk about. One is publishing, and then one is actually building relationships with people who already have your traffic source, okay? So I'm gonna go kinda touch on both sides of those a little bit. I'll start with the finding people who already have your dream audience, okay? 'Cause that's what I talk about here in the book, and so on page 60 and 61, Traffic Secrets, I kinda walk through a process, but basically the goal is like, when you're driving traffic eventually, right? I can go and give Mark Zuckerberg money and he'll drive traffic to me, but if I can find someone who's on Mark Zuckerberg's platform who already has an audience, right? Like I find a Tony Robbins or I find a, insert whoever influencer is inside your space, and they have a following of 10,000 or 100,000 or a million people. If I can build a relationship with that person, they can send an email or they can post on their wall or they can do something and they can promote me as an affiliate and that way I don't have to actually spend money on the ads, right? And so for me, like when we launched ClickFunnels, again, if you read the Traffic Secrets book, I go deep into this concept called the Dream 100. Who are the 100 people that already have congregated your dream customers? It's like, how do we infiltrate? How do we start talking to these people, right? And so the very first thing for me is like, if I know that I'm in the real estate market or I'm in the health market or whatever, the very first thing I'm gonna do is I'm gonna go and I tell people, I'm like, go to Instagram and delete all of your contacts and then only follow every single influencer inside of your space, right? Go and maybe setting up a new Instagram account, whatever you wanna do, but create something and then go follow every single influencer, right? 'Cause I wanna see like, Who are all the people in my space who are already congregating my dream customers? Those are the people, if I can get a relationship with one of those people, it can open up a huge door for me, right? And same thing, Instagram, Facebook, YouTube, podcasts, whatever it is, you start gathering these people, right? And you start trying to build relationships today. You're digging your well before you're thirsty. So what I would do is I'd go unsubscribe from people, from everybody, and then just follow the influencers who are in my space, and then it's like, and you start building relationships with these people. How do we do that, right? Well, we do it by, Being part of their ecosystem, right? When they're posting something, I'm liking, I'm hearting, I'm commenting, I'm like, I want them to see my face every single time, I want them consistently like, man, whoever this Russell guy is, like, he keeps commenting on my stuff, right? And so I'm there, I'm like engaged in their content, right? To start building relationships with them, right? I'm messaging them, DMing them, like, oh man, your podcast episode last week was amazing, thanks so much for sharing, my favorite thing was blah, blah, blah, right? I'm just trying to like, I'm trying to plant these seeds, I'm trying to dig a well before I'm thirsty, right? I'm building a relationship first. And so that's how you start doing it, to start building future relationships. And these are so important because one relationship in the future can change your entire business forever. I got a million examples of this, but one I was thinking of, like when I launched my very first book, DotCom Secrets, I did the same process. I went to all the podcast directories, Instagram, I went through everywhere, and I built, I found my 100 top podcasters, 100 top Instagram influencers, 100 top YouTubers, so I had a dream 100 on every single platform. And what I did is I sent a free copy of my book to The 100 top podcasts, 100 top YouTubes, 100 Instagram, you know, so I sent 500 or 600 copies of my book out to everybody and was like, here's my new book, love for you to review it, see if you wanna post it, whatever. So I sent all those out and what's crazy about that is I remember the very first person responded back was a guy named JLD, some of you guys know John Lee Dumas, he runs Entrepreneur on Fire podcast. He messaged me, he's like, dude, this book's awesome. I'm like, thanks, man. And he's like, I'd love to promote it, do you wanna come on the podcast? I'm like, I would love to come on the podcast. So he had me on the podcast and then he sent like a whole bunch of emails to his email list. And from that one person, that one connection, I think he sold like 500 or 600 copies of my book by himself. That was one person, right? And then Jeff Walker got a copy. He's like, this book's awesome. I'm like, thanks, man. He's like, can I promote it? I'm like, yes, you can. He sold like 2,500 copies of the book. And then Todd Brown got it. He sent a bunch. And then another podcast over here. And then the YouTuber and influencer. And like, from those relationships I built, we sold hundreds of thousands of copies of my book, right? But it started with me like building those relationships ahead of time. Like I was listening to podcasts. I was sending out messages. I was getting to know people so that when, my offer, them promoting something, showed up, they knew who I was and it was easy for them to say yes, right? So digging your well before you're thirsty, going out there, finding out who are the people who have your dream customers, who are the other influencers in your market, getting to know those people, connecting with them. There's a live event that those people are gathering at, you need to be at that live event, you need to be hanging out in the room, okay? I think I told this story before, but like, for me, a lot of you guys know, again, I'm Mormon, I don't drink alcohol, I'm at this live event and all the people are hanging out I'm at the event and then after hours they're all going out to the bars and I don't drink and I don't want people to think I drink. But they're all like, yeah, Russell, come to the bars, come to the bars. I'm like, ah, but I'm like, those are the people I got to network with. They're all in the same room together. So I think I told the story. I went down there and I ordered milk from the bar, from the barkeep or whatever. I was like, he's like, you want milk? I'm like, yeah, because I didn't want it to look like alcohol or anything. So I had a cup of milk as I'm walking around, which by the way, it was a great conversational. People are like, are you drinking milk? I'm like, oh yeah, I'm Mormon. I don't drink alcohol. That's cool, tell me about it. And then boom, connection, you know, networking, right? But you got to be around those people. So if I'm in the real estate market, I'm going to every real estate event. If I'm in the fitness market, I'm going to fitness events. I'm a biohacker, I'm going to biohacking events. Like, it could be virtual events, live events, in person. Like, I got to get around the other people in my space and get to know them, building relationships, right? This game is a relationship game, okay? If Zuckerberg shut down Facebook, if Google, Instagram, everything disappeared tomorrow, I would be fine because of the relationships I built over time., right? These people have email lists, they've got podcasts, they've got things, and so if everything fell apart, I'd still be okay, right? Most people's businesses I know, if one little thing fell apart, if Instagram disappeared, their business is gone, okay? For me, if I lost every paid media platform on the planet, I'd still be fine. It wouldn't change our business, right? Maybe a little bit, but not that much, okay? In fact, if you've read Traffic Secrets, if you read the introduction, there's a storm coming, dot dot dot, right? I wrote this book, 4 years ago it came out, and then right after that, all of the, all of the Google slaps, Facebook slaps, everything started happening afterwards, I was like, I told you guys, this book is helping you to foolproof your marketing so that if the platform, not if, when the platform shuts you down, you don't lose your business. So there's a storm coming and those who took heed to this have succeeded. Those who haven't, like, again, go back and geek out. Okay, sorry, I digress. So number 1 again is digging your well before you're thirsty. Number 2 is working your way in, right? Building relationships, contacting people, getting to know people, like this is like such a key foundational part. If you were launching a product in an industry, the people in the industry know who you are. You need to be connecting with those people in any way you can do it. Now I wanna talk about one of the easiest ways to connect with those people. 'Cause a lot of times it's hard, like what do I say to 'em? It's like, hey Russell, you know? And so one of the easiest ways to connect with them is to give them something that they need. So if you look at the influencers in your market, in your space, what are they looking for? Influencers, people with followings, they're looking for a platform. And I talk about, I share a book, a story in here about, do you guys remember Arsenio Hall? Like, hoo, hoo, hoo, right? Arsenio Hall. So, he was the biggest talk show back in the '90s. I remember he's the one that basically, I think that he was the reason why Bill Clinton got elected as president, because he was like kind of struggling, and then he went on the show and played the saxophone, and like all these people loved him and then ended up going and voting for him. And like, similar to like, anyway. Trump and Rogan, which is kind of interesting. Anyway, that's a story for another day. But so anyway, he's the biggest talk show in the world and it was a huge thing for 4 or 5 years. Eventually, it kind of dried up and died, right? And he lost the show. Anyway, fast forward now 20 years later, he's on The Apprentice. I'm watching Celebrity Apprentice and all of a sudden he comes out, one of the guests is Arsenio Hall. And I'm like, that's Arsenio Hall. I remember that guy. He was amazing. And they're doing all these different tasks and stuff like that. And what's crazy is they get to the task it's like a fundraising task, right? We had to call our friends and raise money for this thing, right? So all the people are out there, they're calling, they're raising money, everything, and Arsenio's got his roll of next people. He's calling the first person, next person, next person, and they show him all day and nobody's returning his calls. Nobody's, and like, when all of a sudden he raised, I think he raised $0 from the whole fundraising campaign. And it was pretty embarrassing because every other celebrity got deals done, got things, and Arsenio got none of them. And I remember like, I think it was that night or something, he's sitting there and the camera captured this moment that was like, One of the most powerful things in the world. I think I was the only one that caught it, 'cause I was freaking out. And anyway, I talk about it in Traffic Secrets, but he says this thing. He's looking at the camera and he's talking. He's like, man, he's like, when I had a talk show, everybody returned my call. And I was like, oh, did you catch that? When he has his own platform, the President of the United States, anybody, everyone returns call 'cause they wanted access to his platform. Like what's the most valuable thing for an influencer? More influence, more, they need a platform. Like, that's it, that's what they're looking for, right? So for you, it's like you need to have a platform before you have a funnel, before you have an offer, you need to have a platform, right? For a lot of reasons. Number 1, and we'll talk about here, is gonna help you start publishing, getting your voice out there. But number 2, it is the thing that you have to offer to the other influencers, right? Hey, like, when you're contacting, like, I love your content, I love the last podcast episode, would you be willing to come on my podcast? Would you be willing to come on my YouTube channel? Would you be willing to come on my Instagram? Like, whatever, whatever your platform you decided is, like that's the thing of value you have to offer these people. That's how you build connection, right? Then you bring them off of social, you connect with them, you bring them on something where you're giving them access to your platform, you have a chance to talk to them, then you build a relationship. You talk to them for 30 minutes or an hour during a podcast interview, now they know you, you know them, and you've got connection, right? And then you create content to put in the marketplace, right? Like it's so simple and it's so powerful, yet most people are not doing it, right? They always tell me, I'm launching my funnel, then I'll launch a podcast in the future. Like, no. Wrong order, flip it around, right? I gotta start building my influence today. I do that by leveraging other people's influence. I do that by giving them access to my platform. Some of you guys are like, Russ, I don't have a platform yet. Well, you gotta start then. That's exactly why you start today, not next week or in a year or like after your funnel's like, you gotta start digging your well before you're thirsty. Start today, right? And you might be saying, well, why would someone come on my platform? I don't have any followers yet, any listeners. It's like, yeah, it's a good point. That's why you gotta start. Like start publishing, right? Start your own podcast, your own YouTube. I don't care which channel you pick, pick a channel and start on it And that's how you start getting people. You start gathering the many. 'Cause the only thing you have to offer another influencer right now is access to your many. So start gathering them. And even if it's small at first, that's okay, right? But you start leveraging it, it grows bigger and grows bigger and grows bigger over time, okay? So thinking about that, okay? 'Cause until you have your own platform, you're of no value to the people that you are trying to borrow influence from. Does that make sense? Okay? Alright, now this comes down to the last thing I wanna talk about really, and this is the key to it all, is for you guys to start publishing. I talk about here in Traffic Secrets, I've been saying this now for 5 or 6 years, I see tons of people on Instagram now quoting me, they don't give me credit for it, but there you go, but I said this is the Funnel Hacking Live, I think it was the second or third, no it was the second Funnel Hacking Live, in San Diego, so really 8 years ago, I remember Steve Larsen was in the room and Steve told me that when he was coming to Funnel Hacking Live, he's like, I'm gonna do everything Russell says, but I'm not gonna publish something, I don't wanna put my voice out there, but I'll do everything else he says. And I got on stage and I said, I talked about publishing, I said, if you guys will publish every single day for a year, within a year from now you'll never have to worry about money again. And he was like, but I don't wanna publish things, ah! Then he like, fine, and so he did it, right? And it changed his whole business, changed his whole life, right? You gotta start publishing. And that's the key thing most people are missing. Now, there's a lot of reasons why you gotta start publishing. I'll talk about where and how here in a minute, but there's a, Man, this is one of the most, one of my friends, Nathan Barry, Nathan owns ConvertKit, technically we're competitors, but he's amazing, lives in Boise, two Boise guys, two tech companies, Boise's the tech capital of the world, take that Silicon Valley, we're here in Boise, anyway, so ConvertKit and ClickFunnels are both here, both in Boise, Idaho, and Nathan Barry's the CEO of ConvertKit, and he's awesome, and if you don't know Nathan, like a couple years ago, somebody gave him a challenge, and basically told him to do a blog post a day, every single day for a year, and you'll never worry about money again, very similar to my challenge, for blogging, right? So he went out there and he started blogging every single day for a year, and he tells his whole journey and how by the time the year was done, it changed everything, like, because he became a better writer, but also like people started finding his stuff, started growing, and then all the companies like on the backside of that grew. Then he wrote this post, and this post, oh, it's so good, okay? This is like, if you could tattoo a post to your face so you could look at every single day, this would be the one. So the post is, the title says, Endure Long Enough to Get Noticed, okay? It says, How many great TV shows have you discovered in season 3 or later? I started watching Game of Thrones after they had released 5 seasons. Pat Flynn had released at least 100 episodes of his podcast before I even know it existed. I discovered Hardcore History years after Dan Carlin started producing it. This is such a common experience. There's so much content being produced, we can't possibly discover it all. So instead, we wait for the best content to float to the surface after time. If step 1 in building an Step 1 in building an audience is to create great content. Step 2 is to endure long enough to get noticed. Seth Godin's very generous with his time and will appear on almost any relevant podcast, but you have to record at least 100 episodes first. His filter is creators who have shown they're willing to show up consistently for a long time. Okay, you guys getting this? So the reason why you start publishing is 'cause you have to start getting your voice out there, and there's 2 reasons. Number 1, it's gonna help you to actually find your voice. Number 2, it gives your audience long enough time to actually find you. Okay? That's why you gotta start today. You're like, "Russ, I can't start today, I don't have a following, I suck at this, I don't know what I'm gonna say." Exactly, that's why you have to start. One of the best stories of this for me is actually me, okay? Let me tell you a story about my life. So I'd built up a business, we had a big call center, we had a big company, and then one day, literally overnight, the whole thing collapsed. I had to fire 100 employees in one day, shrunk from a 20,000 square foot building to a 2,000 square foot building, and everything, my whole life is falling apart. I'm like, this isn't gonna work, right? One of the many cycles of my business career. So, hopefully, all of you guys had a chance to go through some cycles in your life. But going through cycles, right? And so, I'm in this little tiny office, like we're bleeding money. I'm trying to keep the doors open, trying not to fire anyone else because like we had to fulfill on stuff we'd sold in the past. It was just chaos, right? And I had a 4-minute commute from my house to the new office. It was a 4-minute drive every day. And about this time is when podcasting, and we're talking about podcasting, it's going to be the future. And I was like, there's no way this podcasting thing is going to be the future. It's a stupid word. No one's gonna think it's cool. But I was like, you know what? I'm do podcast anyway, just to prove you all wrong. And so I decided to launch a podcast. It was called the marketing in your car podcast. And so what I do is I'd grab my phone every day at a four minute commute. I click record on my phone. I would drive like this and I would drive to my foreman office. I would talk about what I was doing today. Hey, today we're going to the office. We have an idea for this thing. We're gonna try to blah, blah, blah, right? I'll be driving them back. Hey, last night I studied this guy and he told me about this. I'm gonna try. And so I just documented what I was doing every single day, right? 4-minute drive, I was publishing 4 or 5, 6 podcast episodes a week. And what's crazy about back in the day, like, podcasting was different. And so we had to upload through a WordPress site. It was this whole thing. And we didn't know how to track stats or listens or if anyone was even listening. We had no idea, right? We were just putting out there. And for me, it was more therapeutic for me just like think out loud of what I was talking about, right? One of the smarter things that Gary Vaynerchuk said, he's like, it's not about creating content, it's about documenting your journey. That's exactly what it was. I was just documenting the journey. In fact, if you go back to the old Marketing Secrets podcast, or sorry, Marketing Your Car podcast, I talk me talk about like, we had this idea for this thing, we bought a domain called ClickFunnels, me and Todd are building, like it gets all this prior to that and then like us discovering it, buying the domain and launching it, like the whole history of ClickFunnels is in there. It's really fun to go back and listen, but it's just me discovering these things as we're going and I'm sharing them in real time. I'm not acting like I'm an expert, I'm just like, these are things that are happening, right? So I'm putting these out there, eventually on the backside we launch ClickFunnels, eventually I launch my inner circle, I find out, craziest thing, that 100% of people in my inner circle were podcast listeners. My best people were people who were listening to my long-form content. I had no idea, it was funny, I had no idea, right? There's like all the world that saw me on social everywhere, but the people who bought my high-end coaching programs were 100% all podcast listeners. There was this direct correlation, it was crazy, right? So we had the podcast listeners, and then we launched ClickFunnels, and then again, this is 4 or 5 years into me launching this podcast, and finally we figured out how to reconnect it all so we can see how many downloads are coming. At the time, we had some pretty good downloads coming in. But we started looking back at the graphs and the trends and it looked like basically for the first year almost nobody was listening. Now, number one, if I had known how few people were listening when I first started, I probably would've stopped. So I'm grateful that I didn't know. Number two funny thing is Steve Larsen started working for me and I love Steve, but he was like, I'm gonna binge listen to everything you've ever done. So he went through and listened to every single podcast episode. And I remember, I think he spent a whole weekend binge listening or something. He comes back on Monday and he's like, man, he's like, I listened to everything. He's like, you know what's crazy? He's like, the first like 40, 45 episodes, like they were not good. He's like, in fact, they were pretty bad. He's like, you were awkward, it was like painful. He's like, but around 40, 45-ish, he's like, you got into a rhythm and you like, he's like, it was just different. Like you found your voice and it was so fun. And then now it's like amazing. And I thought that was so interesting, right? Number 1, like what are we doing? Why are we publishing? Number 1 is 'cause it's gonna help you to find your voice. If you're hiding in a corner building your funnel and building your offer and not talking, you're not gonna ever find your voice, right? That's number 1. Number 2 is it gets you long, you're out there long enough, what does Nathan Barry say? For your audience to find you. Boom. You may think, well Russ, right now no one's following me, so it's gonna suck. Exactly, that's the best time. You wanna suck when no one's following you, okay? That's the whole point of it, right? You'll get better and get better, and over time it'll start ramping up, right? And so that's the key, guys, is starting right now. You gotta start publishing. And there's a lot of ways you can do it, okay? For a long time it was blogging. Nathan Barry started his process blogging. I'm not a blogger. It's funny, I love writing books, hate writing blog posts. So blogging's not for me, but maybe if you love blogging, okay? It's so cool, like just focus on it, okay? For Nathan, it was 1,000 words a day for a year. That's what he was doing, blogging 1,000 words a day for a year, and within a year transformed his business, okay? Maybe you like audio, okay? Cool, if you're an audio person, podcast. It's easy. Like literally, I recorded the first, 500, 600 episodes on my phone. And people always ask me like, what's the microphone you're using? I was like, it's the one that's like hooked to the bottom of the iPhone, I just click the button and I talk. Like that was it. You know? And then, so there's that. Some of you guys may like video more, so do video. Some of you like Instagram, like figure out the platform you love the most organically anyway, you spend time in anyway, and do that. Right, do the thing you understand the most. Like, it's funny 'cause like, we dominate podcasts, we're growing on Instagram, we're getting to places, We're still struggling with YouTube, we're still figuring it out, right? YouTube's a different platform for me. So I'm not YouTube first, I'm podcast first, 'cause I get podcasts, my podcast listeners are my faithful, they love it, they're all subscribed. In fact, if you're watching on YouTube, come to the podcast and listen on as well, right? They're subscribed, they're listening while they're working out, they're hanging out, right? YouTube's a different beast, we're still figuring things out, but I'm podcast first, YouTube's kinda secondary because that's the platform I understand, right? So figure out what you understand, that's where you start publishing at, and start publishing consistently. And again, the goal is not for you to be amazing. The goal is not for you to get tons of views, the goal is for you to start. And start learning how to find your voice and doing it consistently, right? 3 days a week, 5 days a week, 7 days a week, whatever it is, the more consistently the better because that's how you're gonna find your voice, right? And then after time, if you are consistent with it and you do not stop, over time your audience will find you, okay? Now you've got a platform, okay? Now you can go to people and be like, hey, can I, you wanna be on my podcast? You wanna be on my YouTube channel? And even if your following's not big at first, that's okay. You don't go and like ask Tony Robbins day number 1 to be on your podcast, right? You don't ask Russell Brunson to be on your podcast day number 1. You start looking around, who are people that are about the same level as me or maybe a little bit bigger? And that's where you start, okay? When I got started in this game, I remember the same thing. I remember, in fact, before I knew what a Dream 100 was, I just knew, I saw all the influencers back in the day. I saw Joe Vitale was one of them and I saw Tony Robbins, I had all these, Mark Joyner, I had all these people's names. And I remember I would send them emails and send things in the mail and like none of them responded back. I'm like, ah, like this isn't fair. They only care about the little guys like me, like why won't they help me? I remember having that like attitude. And then I remember going to an event, and I met this guy, actually it wasn't an event, it was online I met him first initially. His name's Mike Filsaime, some of you guys know Mike. Met Mike at this event, and Mike was like, I would say he was probably 6 months ahead of me in the game. He already had a product, he had launched, he had a bunch of sales, and I had my product called Zip Brander, which I had, and I was trying to sell it, and I met Mike, and Mike was getting, he was like, he was one step ahead of me, right? And again, this is before we were podcasting, this is before any of the publishing stuff, but the concept was the same. So he was a little bit above me, I got to know him, he's easy to hold up, 'cause he's not, Tony Robbins with like 800 gatekeepers, not Russell Brunson with 800 gatekeepers you gotta get through, right? It was just like him. And he was 6 months ahead of me. He had figured things out already that I was still trying to figure out. So it was easy to get through his filters and get ahold of him. We started talking, build a relationship, and he's like, "Dude, that product's cool." And then Mike promoted ZipRender. Okay? Literally promoted it. And I remember 'cause we sold a whole bunch of them and 217 people joined my email list from the promotion that Mike Filsaime did. Is that funny? I remember that number 2, the number 270 people came to my site, Saw the pop-up, put in the email address, and joined my newsletter. And all of a sudden, I had 217 people on my list, which I never had before. Okay? And then I went, and then Mike and I were talking, and I was like, thanks, Mike, that was awesome. I'm like, who are the people you met so far? Mike's like, oh, you gotta meet these other guys. This guy's named Gary Ambrose. And so like, Mike had 5 or 6 other people he knew at our same level. He introduced me to all these people, and all of a sudden, now I had 5 people. And I was like, hey, Gary, I've got a list. Can I promote your product? A list of 217 people. He's like, sure. So I promote his product, I made 2 or 3 sales, and he promotes mine, he makes 2 or 3 sales., and all of a sudden like, his list grows, my list grows, Mike's list grows, and then he introduces me to this person, this person, and we start doing these things, and all of a sudden like, our little friend group of people, we all start getting, like our influence starts growing together a little bigger, okay? What happens now? Now my list is 3, 4, 5,000 people, right? Now I start looking around like, who are people that have lists of 3, 4, 5,000 people? I start connecting like, oh, there's this person, right? So I step one step up, get to know those people, I provide value, promote their product, right? Whatever it is, I promote theirs, then they promote mine, and I'm like, who are your friends? They introduce me, and all of a sudden like, Boom, and my business starts growing and growing, right? And that was the process. I did that for year 1, year 2, year 3, right? And eventually, I was like 3 years in the business, Joe Vitale messaged me. He's like, hey Russell, saw your stuff online, it's really, really cool. Can I help you promote this product? I'm like, I messaged you 3 years ago, you did not respond to me, right? 'Cause I was down here, right? But because I looked at who the people around my same size, maybe a little bit bigger, I connect with them. Then we all grow together and then connect to them, grow together. Like that was the game. Eventually, Joe Vitale came to me. Fast forward 5 more years later, I get a phone call from Tony Robbins. I didn't call him, they called me. That's why I got to meet Tony initially. It was not me aggressively outbound reaching, he reached out to me. Boom, and then next, and so that's how this game is played. Does that make sense, you guys? So this is how it works. You need to start digging your well before you're thirsty, which means you start publishing today. You start publishing, start publishing. Number 2, you gotta start figuring out who are the other influencers in your space and start building relationships immediately. Doesn't mean going for the huge people at the top. Who is about your level? If you got 1,000 followers on Instagram, who's got 3 to 5? Go find those influencers. Those are the first people. Comment, 'cause those people, if you comment on their comments, they're gonna see your name, be like, oh, this person comments every single time. DM 'em, get on the phone with them, hang out, how can we grow each other? What if I did an Instagram Live promoting your squeeze page, you promote mine, we both build our list together? Boom, right? Promotions, partnerships, little things like that. Your list grows, their list grows. Who are your friends? They can connect you to 5 of their friends, you connect them to 5 of your friends, all of a sudden your whole network starts growing together, and it grows together, boom, boom, boom, right? That's how you build this game, that's how you win, okay? This is what everyone's missing. Everyone's sitting there focusing just on building an offer, building a funnel, and forgetting the fundamentals of you gotta start gathering the many, and this is how the game is played, okay? And if you do that, that's how you win long-term. Again, I've been in this business now 20, man, 22, 23, 24 years, I don't even remember at this point, right? In the time, I wish I could show you guys the pedigree chart of the gurus who have come and gone, and come and gone, and come and gone, and come and gone over the last 2 and a half decades, decades, okay? Tons of them. Who has lasted the test of time? I can count them on one hand, literally, and I wouldn't need all the fingers even, okay? Russell, how have you had longevity? Have you stayed throughout the thing? Because I don't stop focusing on the most important thing, okay? Gathering the many, gathering the many, okay? Because you can gather the many, you're going to lose them. You're going to gather the many, you're going to lose them. You're going to gather the many, you're going to lose them. Like, that's the game, right? What happens, people gather their people, right? And then they start selling them stuff and they forget to gather and then the whole thing collapses. Gathering the many, gathering the many, gathering the many. Russell, why'd you spend $1 million last month? $950,000 to gather people for an event? 'Cause that's how you win the game. It's gathering the many, right? If you wanna make offers to people, great, but you gotta have people to make offers to, right? Okay, Russell, why are you still doing the podcast episode? Why are you still doing this every single day? You're at like 1,000 episodes, why do you keep doing this, right? In fact, I remember I was in an inner circle meeting and me and Garrett Wyatt were sitting next to each other, and there was a guy in our room, and we were trying to convince him to start publishing or talking, right? And it was so fascinating, 'cause Garrett looked at me, he's like, Russell, you're— 'cause the guy, I can't remember the exact story, the guy had done some publishing, we kinda stopped, whatever, and he's like, I'm good. And he looks at me and he's like, Russell, why do you keep publishing your podcast every single day? I said, 'Cause I'm trying to find my voice. He's like, you've been doing this for a decade. I'm like, yeah. Right, why'd I relaunch The Russell Brunson Show? Okay, I think we're 4 or 5 episodes in now. I did because I felt like I lost my voice. I was trying to do things based on scripting, based on keywords, based on stuff like that, and like it was good but wasn't great. So like, alright, I gotta find my voice again. Let me get back to Russell talking to a camera and hanging out and like sharing the stories I wanna share, right? Like, let me tell you guys a story about me beating up a kid who messed with me in football, right? He came to the wrestling room and I mopped him. Like, I wanna tell you that story. What's the point of it? The point of it, I wanna tell you that story. It makes me feel good about it, right? It feels good about myself. Like, I wanna tell you guys stories. And so for me, it's like I'm still in the spot where I'm still trying to find my voice, right? It doesn't end, right? Your voice keeps getting better and better and better. In fact, it's crazy, my brother sent me this video of me. I could splice in, should I do it? Okay, I'm gonna splice in, I'm gonna have him splice in like a 10-second clip on the video and everything. It's me in a tie behind a desk, and I'm awkwardly, so awkwardly talking. A shaved head, a tie, and I look at that kid, and again, I thought I was the stuff back then. I thought I was amazing. And I think about that now, I'm like, man, so embarrassed. I watch it now, it's like, ugh. But I wanna put my arm around him like, Russell, keep going. Eventually you're gonna figure out you can grow your hair out. You're gonna find out that you can talk with energy, keep your eyes open, like, you know, things like, 'cause like, anyway, so, okay, insert awkward clip of Russell right now. Sometimes you don't really know what to do next. Where's the next step? And so we've actually created a lot of different programs to help everybody who's interested to get started and really make you successful. Successful as quick as possible. Now, one thing we've done, excuse me, is we created a course called our Protégé Course. And we're back. I hope that wasn't too painful for you as it was for me, but that's it, you guys. Back then, I thought I was good. That make sense? I thought I was good back then. Now look at me today. Like, right now in my head, I think I'm pretty good, but in 10 years, someone will look back at this and be like, Russell, you were so bad, right? Same thing for you, but you gotta start and be consistent over and over and over again to figure that out and find it. You know what's fascinating to me? When I met Tony Robbins originally, he was the same age I am right now.

What?

I remember thinking like, man, he's been doing this forever, like he's this big huge thing, blah, blah, blah, right? Like, no, he was my age when I met Tony, like this is crazy to me. And I look at now, okay, when I'm Tony's age, where could I be? Where should I be? Can I catch him? Can I lap him? Am I gonna lose to him? I don't know. Either way, it's gonna be fun. It's gonna be fun to compete, so. Anyway, hope you guys enjoyed this episode. I hope it gave you some ideas. The biggest thing is I just, I'm so tired, I feel so bad, people who spend so much time and energy and effort building a product or movement or funnel or whatever that you wanna call it, and then they're putting it out there and there's no one to see it. And then usually what's been happening is they've been bootstrapping this thing for so long and it's like, ah, they can't like, there's no one to sell to, they can't afford ads, they can't do anything. Now they've got this thing, but they've gotta go start gathering people, and now they don't have time for it, or they're outta money, they gotta find another job, they're trying, and it's like, Ah, if you had been doing these things simultaneously, you would be fine at this point, but you missed the most important part, which is gathering the many initially. That is the key. So this is the focal point for you guys, okay? Wherever you are right now in your business, it's like taking your time and breaking off, I'd say an hour a day, okay? And the hour a day is for you to go out there and to network like crazy, for you to publish like crazy, and then get back to building your thing, okay? Just block out first hour of your day, okay? I'm gonna spend 20 minutes networking. I'm gonna go on Instagram, Facebook, you know, whatever it is, I'm just DMing people. Following people, getting to know people, trying to build relationships, jump on calls with people. Then I'm coming out, record a 20-minute video, 20-minute podcast episode, upload it, and then boom, now I can go back to building my company. But if you're missing this piece, when you need the money, when you need, like, you know, when you're thirsty, if you have not been digging your well, you're gonna miss it. Okay, and that is the key. So hope that helps you guys a lot. On top of that, if you haven't read Traffic Secrets yet, I just recommend reading it because this is the keys to everything I know about getting traffic. It's a very strategic book. Which means it's evergreen, it's timeless, it means it's not gonna change, it means it works today, tomorrow, forever. I specifically did not put in tactical things that change with every wind of change inside the social media world. These are strategic things that'll work forever. It's gonna help you understand list building, it's gonna help you understand focus on the right things, it's gonna, yeah, it's the key, you guys. And so, again, I love all my books, they're all great, but Traffic Secrets is just a powerful one for you guys to understand so you can start building the traffic, 'cause until you gather the many, you don't have a business. 'Kay, and that's the key. So start getting into many, your people are waiting for you, they're waiting for you to step into your calling, they're waiting for you to show up and start publishing, start talking so they can find you. They're looking for what you have. They're in pain, they're trying to get out of pain, and they're waiting for you to be willing to step into your calling and share your message. 'Kay, and you gotta do it awkwardly, you gotta do it uncomfortably, you gotta do it in a spot where you're not ready yet, but until you are willing to do that, those people cannot be, like, you can't change their lives. So as soon as you're willing to step into your calling, they are there waiting for you. So they can find you so you can change their life. So do it. I promise you it'll be worth it. It's gonna be scary at first, you're gonna get nervous, pain, all that kinda stuff, I get it. But the good news is when you first start publishing, when you are the worst, no one's gonna be watching you. And by the time you figure it out, that's when your audience will show up. So start today, have some fun, appreciate y'all, I'll see you guys all next episode. Now obviously if you wanna sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world.