The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60

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It's chaos. Watch the Hulu original series The Secret Lives of Mormon Wives, now streaming on Hulu and Hulu on Disney+ for bundle subscribers. Terms apply. What's up everyone, this is Russell. I just got off the coolest Q&A call in the history of all time. Maybe not, maybe not of all time, but definitely up there. I've been doing more Q&A calls with the One Funnel Away group and also the Prime Mover group, and so today we combined them together and we had a lot of fun, and there were some really cool insights I think you guys are gonna freak out about. We had everyone at the end drop like what was the gold they got from the session, and those gold bombs were dropping from heaven. It was really fun, so. I thought I'd give it to you guys to have a chance to listen in behind the scenes of the Q&A call from our One Funnel Away Challenge. And by the way, if you need help and you wanna blow up your business, you need to be part of the One Funnel Away Challenge. It's literally free with your ClickFunnels account. So if you go to onefunnelaway.com, you go sign up for it and then you got it. If you have ClickFunnels account, it's free. If you don't have ClickFunnels account, then guess what? You get a free trial to ClickFunnels and then you do One Funnel Away Challenge. So if you wanna be on live Q&As like this with me, just go to onefunnelaway.com. Other than that, I hope you guys enjoy this session. It's gonna be a lot of fun. There are some cool things. I don't know, every time we do these Q&As, man, they're just magical. So hopefully in the future you can be on one of these calls and I can answer your question specifically. But hopefully until then, that these give you guys some good insights for whatever it is you're working on in your business. Thanks everybody, and I hope you enjoyed the Q&A call from OFA. This is the Russell Brunson Show.

Great to see you guys. Great to have you here in OFA. It is Friday and it is another beautiful day. It's 11:59, which means very soon, just a minute, we're gonna get started with our Russell session. I am fired up for today, and so is Russell as well. And we had a really great idea. Russell had a really great idea. I shouldn't take any credit, not my idea at all. It's all Russell. But he had a great idea. He said, hey Dante, how about we bring the prime movers in next time to the session and we can use some of them running webinars for other questions and examples too, so a rising tide can raise all ships. And of course my response is the same one I always say, Russell, you're a genius. So we did it, and now we have all the prime movers in here with us. It is so great to have you guys here today. Welcome to OFA. On that Note, the man is here himself, Mr. Russell Brunson. I haven't seen you in 2 weeks and I've been missing you like crazy. What's up?

I miss you too, man. Uh, I'm doing awesome. Great to see you. How you feeling? Feeling good.

How's the arms?

Oh, they're insane. Look how huge they are. 4 months post-surgery. Uh, I wrestled yesterday for the first time in 4 months. So some of you don't know, I got both my biceps ripped off the bones and I had to get double arm surgery because, you know, that's what you do when you're wrestling at this age. Uh, it's been amazing, but I'm good. Is Todd back in office in Canton yet or no?

Not yet, he's back on Monday.

Okay, I'm pumped. So Todd, my business partner who built ClickFunnels, has been out of town for the last month, so he's back in town, so I'm so excited, ClickFunnels, so many fun things happening. I got so many cool things to share with him and you guys, but I just, before we dive into this, Dante said I'm excited, I am for so many reasons, but also I just did the Funnel Fridays call, and in that call I had like an aha that I think will lead to an extra, I don't know, definitely 8 figures this year inside of ClickFunnels from one aha. So my goal for all of you guys is in the next 60 minutes while we're doing this, I'm gonna hopefully give you guys one aha. You don't need 2 ahas, you don't need 3 ahas, you just need one specific thing. If I can give you one tweak, one idea, one shift, again, that one idea for me, if it doesn't make at least an extra $10 million this year, something's wrong with me. And if I can give you guys one that gives you an extra, maybe it's $1,000, maybe it's $10,000, maybe it's $100, like whatever that is, I'm hoping to bring that. And share with you guys. Again, we got all the OFAs, we got a bunch of the Prime Movers who are both— both sides of you guys are all working on webinars. So we're talking about webinars and challenges, and who knows where else we'll go today. But that's my game plan, is to give you guys one aha, and then if we did that, then we use this hour wisely. So there you go, Dante, I'm excited for this. It'll be fun.

I got the hard hat on, let the gold nuggets fly! So let's get into it. Ellie, let's go to you first. You've been super patient. Thank you for your patience. How can we help?

Hi, good morning. It's so great to be here. So I am just starting out with online advertising. I know that sounds awful, but it's the truth. And I've put together a web class, Russell's web class, and I have a ClickFunnels. So what else do I need?

Ellie, are you basically saying I have a funnel, I have a webinar, a one-to-many presentation, how do I get it out there to people?

Yes. Yes. So, um, do I start with my dream 100? What do I start with? I'm open, I'm coachable, and I'm really happy to be here.

Very cool.

All right. So a couple of things to think through. Um, I don't know you well enough to know your exact situation, so I'm gonna give you like the criteria that I would normally if I was gonna spend a day with you to go deep on this. For most people, some people have more money than time, some people have more time than money, and so the answer's different based on that. And so if you've got more money than time, then I would drive into paid ads would be the direction I would go. If you have more time than money, I would drive more so into like either free content or like the affiliate side. So which direction, Do you think is more likely for you?

A mix of both.

Mix of both?

A combination of both. So I have time, I would say I have more money than time.

Oh man, Zoom, here we go, live Q&A. Okay, I think you said you have more money than time, or more time than money. Yes, I would say more time. Okay, so when we launched ClickFunnels initially, and when I've launched basically every brand I've done, I don't normally start with paid advertising right out of the gate, there's so much to learn and figure out, and there's ups and downs, and if you're not careful, you can lose a lot of money really quickly. In fact, I had somebody who would join my programs, and they're like, I'm buying ads, it's not working. And I was asking their numbers, like, yeah, I spent $250,000 and it's not converting. I was like, what? Why wouldn't you have stopped after like $500? Why do you keep spending? Anyway, so sometimes that can be dangerous stuff. So like, the way that's like, there's no danger, there's no risk, it's like, let's just go figure out how to make some money, is 100% dream 100%, right? It's going out there and finding out who, the presentation you've created, what audience is already there that's ready to do it. So a good example is I have a company called Understand.me, and we just created a brand new webinar that's converting really, really well, and I don't wanna, I mean I could go and pay money and put ads into it, but I was like, I don't wanna do that right now, 'cause I'd rather start with money that's no risk, right? So what we've done literally is Mandy Keene, who's like the attractive character of that business for me, right now we have her going on, 2 or 3 podcasts every single week. And she goes on this podcast, people interview her about personality profiling, and then they ask the question like, how could people learn more about you? And she's like, you gotta go to my webinar, it's over here, whatever, right? And she pushes them to the webinar to go register, and then people watch the webinar and we're making sales. So right now we're getting on all these different podcasts and things like that. Number 2 is we're having her go into other people who have coaching programs, and she's doing free coaching in the coaching programs on how personality profiling works. And then from there she pushes people back to the webinar. So right now we have her doing all these things to get free traffic, um, because I don't want to spend money on this until we've proven the model, right? Until, um, until it's paying for itself and everything like that. And so that's how— that's with the new startup I'm creating on the side. That's literally the way that we're doing it. Um, we haven't spent a single penny on ads yet, and we're just doing Dream 100, doing podcasts, trying to do partnerships with YouTube people, finding people with coaching programs, and just going through that process over and over and over again.

I'm so curious.

Amazing. Thank you so much. I'm gonna go do that. Great.

Awesome.

I knew she was gonna say that. I love her attitude.

Yes, I am.

I'm gonna go do that.

I love your attitude, Ellie. Great attitude, great mindset. I'm so curious, Russell, but if somebody's just getting started, right, maybe they're crafting their first one-to-many presentation, they don't have 10,000 reviews, they don't have the brand and status of Russell Brunson and ClickFunnels to go get on higher podcasts, what would you recommend? Do you recommend they start with more micro podcasts, smaller podcasts, or would you tell them spend their time and allocate their time into shooting for the big dogs?

So there's a couple things to think about. First thing is, we think about podcasts, because it's digital media, we stop thinking about it as media, right? It literally is just media, and so, back in the day, back before we had the internet, I got media training. Like, how do I get on CNN and Today Show and things like that, right? And so what we found is like, I hired a publicist and all sorts of stuff, and I was like, yeah, I can go, I can be on shows, I'm great. And they're like, why are you great? I'm like, 'cause I'm awesome, like, just put me on. And they're like, no. And what the publicist made me do is like, we had to sit down like, What is, like we figure out, okay, like for this show, let's say it's today, Good Morning America or Today Show or something we're gonna pitch, right? It's like, okay, what are the segments they're running right now? What do we have interesting and unique that we can plug in that they're actually gonna be like, oh, this would be great for our audience? And so our PR person wrote like 50 different hooks and angles and different stories and they would go to all these different media and they would pitch the stories, right? So that's how we do it in traditional media. Podcasts are the same thing. If you just message a podcast like, hey, I have a webinar, can I come talk about it? They're not gonna say you're interested, right? With my Understand.me business, for example, that whole brand is about creating, using personality profiling as a coach to be able to coach people and help them become better. And so inside of that, we're like, hey, what are the hooks? We'll listen to someone's podcast and like listen to the shows they're already doing. Like, okay, these shows are great. This is how we could, this is an angle to make this interview actually interesting to their audience. So then you write that up and then you go and you actually pitch it to the podcast saying, hey, I've been listening to your last episodes. I have a really cool story I think your audience would love. And then you pitch them on the hook. 'Cause if you don't have a brand, they're not gonna put you on because you're the brand, they're gonna put you on because you're a good hook, 'cause they need unique, interesting content for their audience. And so that's the big secret. So that's number one. Number two, I'd say, kinda what you alluded to, is don't start trying to get yourself on Rogan, right? You start getting yourself on like the lower podcasts, but then you start moving up and then you leverage each one. Where like, we used to talk about this, and I think I talk about it in Traffic Secrets, but we talk about it a lot with affiliates, right? Is you look at like there's different levels and tiers of people, right? Like at the top there's like Tony Robbins and there's the next tier, the next, you know, so there's tiers. And if you try to message Tony right now, you're not gonna get ahold of him. Like he's got too many gatekeepers, it's too hard to get through. But instead what you do is you figure out, okay, where are you at right now? If you're at ground zero, you're gonna look one tier up. Who are the people that are one tier up from where you're at right now who have had a little more success? Maybe they got a podcast, they're getting 1,000 downloads, not huge, but like I can message 'em on Instagram and they're gonna respond back to me, right? They're still at that phase. I guess I pitched there first. And what happens, you start pitching there, and then it'll open up doors where eventually you go from being here to you rise up to that level. And when you rise up to that level, then you look at the next level above. Okay, who's a little bit bigger than me? You start pitching those people, and then because you have some street cred, but over here, like, hey, I was on so-and-so's show and so-and-so's, I'd love to be on yours, then it's easier to get to the next tier and the next tier, 'til eventually, that's what I did. It took me 12 years before I became business partners with Tony Robbins in a venture. But it was like that, he was my number one. But I was like, okay, how do I start? I was a nobody, okay. Who are the people that are a little bit more than me? Let's figure out how to get to know them. And then I got up to there, and then from there, and just, I kept progressively doing that over time, and then eventually, you know, you make it to the top of the ladder. So that's what I would recommend. But also, it's not just pitching a thing. Like, you got to be creative on your side. Act like you're a PR agency. I'm pitching myself to be on this podcast or to speak to the coaches in this coaching program, whatever that version might be. And that's kind of the, that's kind of the game. That's how it's played.

Yeah, and it's the game, it's the game that I learned 10 years ago when I first found you. It's the Catch Me If You Can methodology, right? Like, if I'm going to be a high school dropout but I'm going to become national con man and I'm gonna con Harvard so I can go teach a class on quantum mechanics, I don't need to learn the entire class on quantum mechanics. I just need to learn chapters 1 and 2. Just stay one chapter ahead. Yeah, absolutely. That's great advice that you shared, and it's— that's, that's advice that's held true over the years, gang. Love that. Hey, let's hop over to Nicole. Hey Nicole, how can we help today?

So I did my presentation, um, I have an established business. I made notes because I get flustered when I have to speak on the spot. I have an established business. I help kids with no meds, no, no medicine like that. I help them get off. I have hundreds of reviews already. I have a Facebook group. We're about 5,000 now. People come in via an ad that is very, very— well, I have two ads running. I was doing one-on-ones, and that was between $2,000 and $5,000 depending on the child. They needed something cheaper, and that's when I decided to invest in this to do a $997 per POMS. A much better thing for him. And we're not seeing the results that I thought. So is there a way that you would change the presentation that you've done? Obviously works, but would you do it different in a warm audience a little bit?

Okay, your audience is a little quiet, so I wanna make sure I understand. So you've got a Facebook group of 5,000 people, you did the webinar and just, so you said it didn't go how you expected. How did it go? Walk me through some of the basic numbers.

Um, so I did like 3 or 4 lives, and I guess percentage-wise, for people that ended up coming, it was like 25% ended up—

they showed up. 25% that actually showed up, that actually signed up, right?

Well, yeah, but I had small numbers coming. I think I had 11 people that came to one live, and 2 of them ended up signing up. They're all warm. So I ended up putting up the replay. I'm like, okay, They're not gonna come, let me just put it up so when new members come in, 'cause we have about 20 new members a day coming in now, they can just watch it at their leisure 'cause they're busy moms, and then you would think that they're converting. They're not. So I'm kinda like—

Because it's a replay? Is it just a video in the members, or in the Facebook group?

It's in, yeah, I put it in like a PDF where they get, we do stuff so different, and then the option is there for them to watch. And I know that they're watching, I have the stats that they're watching, and I have a whole follow-up sequence with emails, and I'm in the group all the time. So I just didn't know, well, maybe I have to maybe not talk about the price right then and there and do more one-on-one phone calls, which I was doing that originally, and I was running myself into the ground. I was doing like 50 calls a week, and I was converting people. We had $20,000, $30,000, $40,000 moms, but the moms needed something, or families need a lesser price. So that's why I wanted to do this, and it's it's not getting out.

Yeah. Cool.

Okay, couple things. So you said right now the link to the webinar is inside of a PDF and that's how they, and they're watching video that's live somewhere, right? Okay. So that's my biggest flag initially is just like people don't watch webinar replays unless there is, again, this is for me doing like, hundreds of millions of webinar views, right? Like, people watch a webinar 'cause there's a live event, it's happening, there's excitement, there's all these things, right? So they register and they'll show up, and then the replay, they almost will never watch it unless it's disappearing. So if you ever notice any campaign you come with me, what happens? I talk about this exciting thing that's gonna happen, they all register, and then I do the exciting thing and only 20% show up. So the 80% who registered don't actually see it. And then I set a replay and almost nobody watches it. And so what I do is for about 3 days I'm like, hey, here's the replay, here's the replay, and then I'm like, hey, the replay, I'm pulling it down, it disappears Sunday at midnight, and then nobody watches it again. And then Sunday at like 5 PM I start sending out email, email, email, and all of a sudden Sunday at 5 PM 'til midnight everybody watches the webinar 'cause it disappears at midnight, and then we get all the money. So like, people just don't watch long videos unless there's a reason, so the reason's either it's live or it's disappearing, those are the 2 things that get people to take action. I mean, otherwise humans don't do anything. And so what I would recommend doing is taking your presentation, I again, not knowing the presentation at all, 'cause that may or may not, but you said you had 11 people watching, 2 bought of your warm audience?

Yeah, and I had people that already purchased the program watch this and they're like, oh, I wish I had that before I signed up 'cause it explained so much. So I think it's on the mark, just getting from client, past client feedback. Um, but I just felt like with a warm audience, I don't want to— I don't know, just because they're already so warm, you would think like, I don't want to be gimmicky in there either. Like, oh, you know, it's always going to be there. They're going to see that. So maybe I just have to go live like all different times of the day.

It doesn't have to be live though. It doesn't have to be live, but it has to feel live. So look, for a good example, so I'm going to pull up— this is salesfunnels.com. This is one of my webinars that still converts for us every single day. And it's not live, but it feels like there's a live event happening, right? And so this is just a webinar registration page. And you can even go through the process, we're using, I can't remember if we're using Zoom on this or WebinarFuel, hold on, let me check real quick. Do do do do do, we are using WebinarFuel, okay, so we use ClickFunnels for the front end and then WebinarFuel is the backend, right? So they register, then here comes class, it happens, and then WebinarFuel lets you do a whole, close sequence and it's disappearing and disappears at midnight or whatever, like all the kind of stuff you can build into that. But now it's all in there and it's evergreen and it's happening. But the difference is, well, why is my computer on? Let me pull you guys back over. The difference is, there we go. I have 3, I have actually 4 monitors and so sometimes I get lost. There you guys, I found you again, okay. And so what happens is like in the thing you're like, hey, new members come in, Step number 1, go watch the, go watch, you know, go register for the webinar training, it's happening this week. So you're pushing them to this evergreen version, right? And that's happening, then email's like, hey, make sure you go watch it, make sure you go watch it, make sure you go watch it. But you're having them go do an activity where they're actually registering, they're anticipating an event happening, they're watching the live event, there's a sequence that's taking it, they're breaking it down, there's a sequence that's taking it away, 'cause that's what's gonna get people to actually watch it and actually buy, is having those elements are key. Just having a webinar, even if a webinar's the best thing in the world, having it in a spot that people can watch human psychology just doesn't let them do it for whatever reason. You get a couple people who do, but for the most part, it's got to have all of the, all the fanfare and the frills and all that stuff. That's all the marketing weird stuff is all developed because it actually, it actually works. And so that, that would be my recommendation right now. And then I would, I would test that. And then phase 2, then if that doesn't work or whatever, then, then I come back to the actual presentation and maybe look at like the tweaks and changes there. I think right now you have a process problem, not a not a product or a presentation problem as far as I know. I would say the process is the thing that's glaring in my mind. I'm like, ah, if you fix that, I think the other pieces, at least we'll know what's wrong on the other pieces. You know what I mean?

Maybe I'll just do like a big welcome instead of like a welcome post that they get on like what to do. I'll just go live the week after that everybody's come in and say for all the new members, what we're doing. Make it more personal then. And then do exactly what you just said. Okay.

Yes, agreed.

Okay, thank you so much. Appreciate it.

No worries. Good luck with that.

I already got my gold nugget. That was it. It took you 18 minutes, Russell. That's a record. Great stuff. Um, hey, let's—

I mean, he's got a gold nugget. If you got gold nuggets so far from one of the things, type in gold nugget in the comments. I want to see some gold nuggets. Make sure it's worth everybody's time.

Absolutely.

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Let's roll over to Chris if you're available. Chris, I'm gonna try and pronounce your last name, but watch me butcher it. Chris Rivas Harkness.

That's, that's pretty good. Hey, sorry I'm driving. I hope I won't be cut off. So I've got a question regarding like, you know, building your audience and launching your product at the very beginning. So I've got an online course which I built first without actually, you know, spending any time on building my own audience. And I'm just curious, Russell, what is your opinion on— you know, just trying to do like cold selling and like— because my— this is also an idea that hit me recently that initially I was thinking of selling the online course B2C to developers. This was like a burnout mitigation, you know, sort of coaching program. But then what hit me was that it might be a better idea to actually approach managers or like CEOs of big companies. And I'm just curious, you know, what is your opinion? Like, you know, time-wise, if I were to try and accelerate the process to get my first sale as soon as possible, would it not be a better idea just to do, you know, cold sales, go through like, you know, Hunter.io or something like that, grab the emails, of tech managers or CEOs and just start emailing them and maybe offer a massive discount at the beginning and see how that goes? Or do you think that's not the greatest idea? How would you approach this?

What's the price point of what you're selling? $2,000.

Is it $3,000?

$2,000.

$2,000.

And it's coaching for— people to help them avoid burnout?

Exactly.

Yeah. For developers. Yeah. For, you know, software developers.

Okay. If you sell it to the companies, are you thinking like, let's say they got 50 developers, like, would you have licensing for them or would you just, how would you structure that?

Yeah, exactly. So yeah. So I haven't thought about that yet. There would be some sort of licensing. So probably not like, you know, 50x, $2,000, but yeah, probably like $1,000 for like a license for say Yeah.

Okay.

Yeah. But somewhere. So, so for me, obviously, um, you know, if you were to ask one of my buddies who loves phone sales, they would tell you like, yeah, just call the phone, start calling people. But I don't love phone sales. I think they're the worst thing ever. I, I'd much rather like creating a one-to-many presentation and driving people to that. So my question would be, the things I would be thinking through is number one is like, you've got two target audiences you're kind of talking about.. So one could be, um, you know, obviously the developers themselves, uh, and then number two is the companies. Um, and so if it was me, I would create a presentation. I'd figure out which ones I wanna target first cuz they're different and the presentation's gonna be different, right? Depending on which one it is. So figure out which one you think's the low-hanging fruit or eventually you can do both of them, right? And then it's like you can do the same thing. You can do cold outreach, you can get emails, you can, you know, you could do all those kind of things. But the, I wouldn't be pushing to a phone call unless your price point's really, really high. If it's $2,000, it's not worth anyone's time to get on the phone with them, so I would be pushing them to a one-to-many presentation. It could be evergreen webinar, it could be a group one, you could spend a week filling up and doing one group call, your group webinar a week, or a month, you know, with them. There's a lot of different ways you could do it. But, you know, that's kind of the, that'd be kind of the process. Have you tried to, have you tried, again, I'm not that familiar with either of those two audiences, like, are there podcasts for those people, are there email lists, are there blogs, like, is it easy to target? Either of them right now through ads and stuff like that?

Yeah, yeah, yeah. There are audiences, there are congregations of software developers, yeah.

Is that a big pain point they have is burnout?

Well, I don't think it is a huge issue from the point of view of individual developers because at the end of the day, if they get burnt out, they'll still probably get paid or probably find another job. I don't think it's a huge issue, but I think that companies just start investing more into their employees. So I was thinking that that might be sort of like a selling point that, hey, if you've got this amount of money that you need to spend on the welfare of your employees, you might as well spend it on this burnout mitigation program, which will allow you to save a lot of money in the long term. Because you know, you'll have lower churn of employees and stuff like that.

Yeah. Okay. If that's the case, then like, again, I mean, I would still follow the same playbook we're always doing, right? It's create the one-to-many presentation, figure out the offer, and then from there going out and getting traffic. And so you can get traffic that you were talking about, but I would test it the free way. Like we talked about at the beginning of the call, like I would go and trade down some of the podcasts and like talk about the issues, talk about the problems and like using that as a good pla— The reason why I keep pushing people to podcasts, by the way, if you guys wanna know the reason, is like, an ad's an ad, right? Someone's scrolling through Instagram or whatever, they see you for 5 seconds and they buy or they don't. And those are really expensive leads. Like, we might spend $10, $15, $20 per lead. Like, it's insane. If I get a podcast, I get that person's ear for 30 minutes to an hour. I'm talking, we're telling stories, we're building rapport, building relationships, and I push 'em to a webinar and it's free. So like, you get all this mindshare with somebody, then from there you push them to your live training. Like, the quality of people that come just are so much higher, right? And so it's a great way to test things initially. It's a great way to like start making sales without costing you a lot of money up front. And then what you also find is when you're being interviewed or you're doing all these podcasts is you start figuring out what people's actual concerns are and what they, like you just get deeper into it. Like the more podcasts I'm on, like I told you guys earlier, I had this huge like $10 million plus idea during the last webinar. Just let me just talk to everyone. Someone said something, I'm like, "Haha, got it." Like just like the more you're in there, the better you understand the actual concern. Then maybe you'll find out by doing that, Ah, it's not the managers. Managers aren't the ones pulling it. There's someone, Daniel, in the comments right now. He's an IT guy. He said, my opinion, managers won't care enough to pay because they don't actually feel the pain. The devs will definitely feel the pain. It'll be real. So it may be that that market's not the right one and the devs are. And we don't know that 'til you actually, 'til you put it out there a bunch, you know? So I'd go hit 3 or 4 dev podcasts, 3 or 4 manager podcasts, and then from that you'll get a lot of data and then you'll know., but then everything after that is the same process. Push them to webinar, one-to-many presentation, close them on the offer, and then tweak and, you know, tweak and stuff like that. And eventually get better and better at that, then you come back and you reinvest money into ads, right? And the best thing, our highest converting ads right now, are me being interviewed on podcasts. Like you take the video of the podcast, you chop it up into a million little ads and like those out, like the reason why I'm doing so many podcasts lately is only because it's that or I have to go make ads. And like these outconvert those ads, it's crazy. People are like, Russell, can you do a podcast? I'm like, if it's video, then yes, because I'll use it for a bunch of ads. So it kind of like is multi, multifunctional.

That'd be my recommendation for you. Okay, thanks. And how many podcasts would you say is enough to like judge if the idea is solid? Like 3 or 4, did you say? Do you reckon that's gonna be enough data?

Yeah, I mean, it depends on the size of the podcast too. You know, some people's podcasts have like 8 listeners, so that's hard to judge. But, but you know, good-sized podcasts where they're getting a couple thousand downloads, uh, per episode, you get Yeah, 2 or 3 of those, you should get some— you get some pretty good data. You'll kind of start filling it out and knowing.

Okay. Thanks a lot, Russell.

Really helpful. Yeah, no worries. Good luck on that. And tell your kids hi, they're cute back there running around in the car.

Chris, I'd actually like to use you to continue the thought experiment. Is this a new program? Do you have reviews and proven success, or is this a new thing you're bringing to the market?

No, this is something completely new. I just built it and that's it.

And it's just sitting on my hard drive. Okay, amazing. Russell, I've heard this question millions of times over the years. I'd love to hear what you think about it. Many times we find people who have a new idea, a new offer, a new product, a new service, a new thing, and they say, I have 2 customers. I can work with the people or the owners, just like this. I can help the devs or I can go to the CEOs. Who do I target? And I always, I always just tell people, start with the devs because like, as I, and I'd love to hear what you think about this. If you, As a CEO, if somebody came to you and said, hey, I have a training that I'd love to license to your company that will help all of your employees reduce, reduce burnout and increase their productivity so you can increase your profits, and you say, great, what is your success? And they said, this is a new program, we've not done it with anybody.

Are you ever buying?

Great point.

I would never buy that. Like, you were a CEO, you own a massive company. Would you ever buy a program for your cust— uh, excuse me, for your employees from a company without a proven track record.

No, you're 100% right. So what that means, um, is— and you know the, the answer to this, Dante, I know where you're leading me, but, uh, it's awesome. So when I started my coaching program a decade and a half ago, this is pre-ClickFunnels, um, I've been doing funnels, I've been— I was even writing the DotCom Secrets book at the time, and I was like knee-deep, and I, and like I knew how it worked for me, and I was like, this is the greatest thing in the world. And then, but I had the realization where like I don't know if I actually know how to do this for other people. I do for me, can do for other people. And so my first phase was not to go and try to start selling. My first phase was like, let me find somebody who's like my dream customer I want in the future. Let me find that person and then I'm gonna go serve them just to prove this actually works. So for me at the time, I had gained a little weight. I was a little more pork belly back then 12 years ago than I am now. And I was trying to lose weight. I was studying all the different biohackers and this and that and all sorts of stuff., and one of the people that jumped out was Drew Canole from FitLife TV. He now owns Organifi. I messaged him like, hey man, I wanna come work for you for free. He's like, what are you talking about? I'm like, I wanna come build funnels for you and help you out. And he's like, what's the cost? I'm like, it doesn't cost anything. He's like, what's the catch? I'm like, there's no catch. And finally he's like, sure. So I flew out there and helped them build out the strategy for everything that eventually became Organifi, their supplement brand. They launched it and they've done, I think, over $100 million in sales now., right? And then Drew made me this video. It's like, dude, Brunson came to our office, we were struggling, and it tells the whole story. And that became the ad that launched my Inner Circle. And then fast forward a little while, like ClickFunnels launches. I'm like, okay, I need success stories that these funnel things actually work. Like, who can I work for for free? So I'm like, who are the people I look up to? So I was like, Tony Robbins, um, uh, David Asprey, uh, Dave Asprey, uh, who had Bulletproof, had just launched Bulletproof Coffee, just launched. Um, and Neil Strauss was an author who was like one of the best authors in the world. So I messaged all three of them like, hey, can I work for free? And so we flew out, I built a huge funnel for Tony Robbins' new book launch, we launched it for free. Then I went Dave Asprey for his new book launch, we built the whole thing, went, flew out, Bulletproof Cafe, filmed the whole thing, launched that one with him. Neil Strauss had a new coaching program, we filmed all that and helped launch funnel. And I was just working for free, and then what happens? People are like, Russell's really good at building funnels for other people, right? ClickFunnels, coaching pro, everything else kinda got built on the back of it. So if you don't have the success stories yet, but you got the content, the curriculum, all that kinda stuff, cool. Go find 3 or 4 people and go blow them up. Help them, like, help them change their life just to prove that what you do actually matters, it actually works. And then those, the case studies that you get from that is what you'll be able to roll into having success. And so those are the elements that I think are the most important that we do. And it also is nice because it helps you also like finalize and really perfect your content. Sometimes we build a course or something and then someone else goes through and they get stuck when you're doing it with somebody, it helps you like unlock like, I forgot about this and this, let me add a module on this, oh, let me help them understand this. And just, it fine-tunes your teaching, your thought, your thinking, and your frameworks and stuff as well when you're doing live with somebody.

Um, 100%. Yeah, Alchemist, you're right, Russell is fire. Couldn't agree more. Love that. Hey, let's keep this train moving. Let's roll over to Love Served Warm. That's a dish I can take.

How are we today, Love? Oh my God, it's It's me. How are you?

I—

oh my God. Okay, let me do my question. I've loved you for so long, Russell. I do extremely well. When I say well, I mean one of my last viral reels got 7.3 million views. I had 500 signups to the webinar. I ended the webinar with no sales calls. No, I had a lot of people stay to the end. And I felt like they were— I'm not sure if it was over-teaching or if my ICA is just, she's a woman who has tried everything to get pregnant and failed. I'm not sure if there needs to be more touch points, like if just contact to webinar was too much or I don't know.

Gotcha. Okay, so it's 500 people register. What was the price point what you're selling at the end of the webinar? $997 for 997, $10,000 for 6 months. Okay. $10,000 for 6 months. And then you push them to an order form or you call, taking a phone call or what's the, what's the process from there? Pushing them through to, to a sales call. Okay. Did you get— did people take the sales call from the, from the webinar?

Was it a paid sales call, a free sales call?

A free sales call.

Do they know the price of the offer?

Yes, it's posted on the sales page. Were they, were they registered for the call or? Yes. And do you talk about the price during the webinar?

No. Well, I did the pitch at the end where I just, I went through my price. They stayed to the end. I had a lot of people stay, but no. And it's a problem that I'm always viral. I feel like I may post like content that attracts but not content that converts.

Yeah, I think, I think I know your actual problem. I think there's a simpler explanation. So So if you're following, it sounds like you're following the perfect webinar structure to a T. That, the, how do I explain, the structure's perfect when you are selling just directly to an order form. When you're pushing to a sales call, a lot of times I'll tweak stuff and I'll deviate some things. So what that means is, 'cause $10,000 price point is like a sticker shock for people, like, oh, you know, and they're not really sure, and so if I know that, what I'll do, in fact, a lot of our webinars we're doing right now for, our certification, which is a $7,500 a year program, we've done a bunch of different tests, like every week we're running a new test, so this week one of the tests we're running, 'cause last one was very similar, we pushed to directly an order form, I think we got 2 sales, and it was like, ah, that number didn't work. So what we're doing now is we're shrinking the webinar, it'll end up being probably about 50 minutes to an hour max, and what we do is the stack and the close shifts. So instead of doing this huge stack and close, we're pushing the offer and the value and everything like that, it becomes a very, like a 10-minute version of it that talks about the things they're gonna get, but we're not going into the pricing, we're just giving them the belief, or giving them the excitement about what the offer actually is, right? And then because we're pushing to a sales call, we don't talk about the price. Like obviously this isn't gonna be, it's not cheap, but obviously it's not a fit for everybody either, because infertility and pregnancy and all that kind of stuff we gotta make sure this is actually gonna work, so what we do is we actually jump on a call, we're gonna find out if you are a good candidate for the process or whatever that we do, if it is, then at that point we can talk about pricing and if there's payment plan, all that kinda stuff we'll figure out on the call, but if you know you want that and you want everything, all the benefits we just talked about, go register for the call, and we push people to the call there. And you don't talk about the pricing, you make sure you're not telling them it's gonna be cheap, it's like, it's not inexpensive obviously, but we don't even know if it's gonna be a good fit for you, so we have to find out that first, and then from there we can figure out— because some people need to put on financing, some people need to like— we'll figure all that on the call. Don't worry about that, just come on the call. And then the phone call gives you the ability, um, to do that more correctly.

Does that make sense? Yes, I'm— and I'm feeling it. Take the price off, they are disqualifying themselves because they can't—

they don't know the value yet. Yeah, and they don't know that maybe you have a payment plan, or maybe you can do financing for— there's a million different versions of that, you know. Um, I think the, the goal of the webinar would be to give them hope and belief, like hope that it's possible, belief that you are the person that can help 'em and then get 'em on a call. So at that point you can like, you can walk them through it. 'Cause for whatever reason, it is harder for people to write a check for $10,000 straight from a webinar than it is on phone. It's just a different thing about they, most people want some kind of touchpoint. So for ours, like we're doing the same thing on the test. I think it's running next Tuesday or Wednesday, but same thing. We shrunk the webinar and we're pushing directly, doing all the thing and then pushing directly to the sales call, which then will pick up and then they'll do the sale at that point. So that'd be my recommendation, 'cause I think you're like 99% there. I feel like that'd be the piece I would tweak. If you're selling a $1,000 course, I would say just maybe it's a presentation problem, but $10,000, I'm like, okay, I think if you just shifted the process a little bit, I bet that would solve the problem.

I will definitely do that. Thank you, Russell, for all you do.

This was an amazing opportunity. Thank you. No worries. Is that your handle, @lovesurferwarm?

Yes, it is. At Instagram?

Yes, TikTok, Instagram, everywhere. Okay, I'm gonna, I'm gonna follow you right now so I can see. I want to see the next, uh, I want to see the next, uh, thing.

Oh my God, I know about your, your, your, your story with your— I mean, I, I am up, I'm an absolute fan.

Thank you. There you are. Hey, we're friends now. I just, I just DM'd you. What's up? We're friends. So let me know next time you, next time you run it. Um, that way, let me know if the numbers tweak or shift or whatever. I'd be curious to kind of keep, uh, I want to follow your story, so let me know. Thank you so much.

Yeah, thank you. So cool. Hey, I'm just curious, Russell, I can't not ask. It's just, I, I'll never sleep again if I don't ask. That close, that sales coming in the back end, is that going to be a typical two-part close, setter pushing to closer?

You could. I, um, it depends. Uh, I I like the two-part close less and less now. I'm more, I like, I think it's, it used to be dot-com seekers. It's an expert seekers now. We also have the one, the one-part close. I like that one a lot better. It feels better. It's anyway, especially for something like this, it's so personal, like fertility and things like that. I would probably do more of that one, which is the, hold on, do I have my books here?

Where are they at?

Oh, I have my books here. He's always got books. There's the two-step close and then the other one. I'll probably do the other one just because it's, it's, uh, especially something intimate like this, um, I think it'd be a lot better.

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Shop Virtuo up exclusively at Nespresso.com. I've noticed over this past year that I've been blessed to work with you. I keep noticing speed, speed, speed, speed in like everything that you're doing. And is that because you're just getting better at marketing and business and you're able to move people faster in the journey? Or is it because maybe like it's 2025 and people are just moving faster? It was just an old mic. Don't worry. Like, like, like, look, in 1995, maybe because of the world we lived in, a two-part close was great. People had time to go between two different people. It made them feel like they were in white glove. It made them feel VIP. And that was awesome. But maybe is it 2025 now?

Everything's fast. So you're matching. I think it's part of that. I think also Chris Cameron actually nailed it in the comments. The webinar takes place at the center, like the webinar. Like if I was going just to like VSL to, to an, to a form, I may still go back to a two-part. But when someone spent 90, you know, 60, 90 minutes with you, like that did, that did the majority of it. Now you're not credit card takers, but there's a tier up. So it's just like, it's simpler. Like they've, they've pre-qualified ahead of that. You know what I mean? I think that's a part of it. Yeah. Especially if they're already following her account and they're watching and they're, you're seeing 7 million views on these, on these things. I mean, she's getting insane engagement. Like that kind of stuff. People have a relationship there, they have connection there. They have belief in her already. So it's gonna, it's gonna convert into, into sales a lot faster. I think. Mm. Cause they think about like most of the longer sales process is, is warming people up, but they already have that, you know, the, the more the, the warmer they are, the shorter the process can be. And that's why, you know, a webinar's 90 minutes to build up that, that relationship or challenge is 5 days or a live event's 3 10-hour days. You know, like each of those things are all about like time and seat with your customer. The more time you spend with someone, the more likely they are to spend money with you. And so it's like, if we can do that in ways that aren't on the phone, uh, that you're doing through content, through webinars, through challenges, through all the other aspects, uh, the more that, you know, the better that becomes. Cool.

Uh, Carla asked in the, in the chat, would you recommend the same strategy for a $5K program? So are you really even looking at price point or are you really looking at the product that's being promoted?

It's a little bit of both. I see. So I, Um, the better you get, the better you can do it, right? I've done webinars where I sell $10,000 things and I'm able to do it. Most people can't though, like it's not an easy task. So typically for me, the $2,000, maybe $2,500 mark is, is kind of the cap. I tell people when they're doing— maybe even $2,997, $3,000 would be the cap on like just straight webinar to a page. When you get above that, usually then it transitions to some kind of other mechanism to help close to sell. Um, so for most people are selling, if you're selling the $497, $997, $1,997, like yeah, just do a webinar. But it starts getting higher than that or you start getting resistance, that's when I start looking, okay, I'm getting resistance, it's harder, let me figure out a way to, to do the call. I'd recommend if I was most people is I would, just because again, the more layers you can put before you have to get a sales call, the further out you have to have salespeople. Like I love salespeople, but they're the worst and the best at the same time. So the less salespeople I can have. So Imagine, say you change your offer, where like you do a webinar, you just sell a $1,000 offer, and then from the 1,000 people, they go through the entire training course, and then at the end of that, then you do a 3-day challenge for all graduates, whatever, and then from there you sell them the next thing, and then now you don't need a, you sell a $5,000 thing, you don't need it, 'cause they spent 8 weeks with you on the $1,000, you know, like you can use the content and the training to move people without salespeople if you wanted. So I'm always looking at that, 'cause I'm like, what things can I do that don't require me hiring more salespeople? And so, you know, introverted Russell has to use funnels, 'cause that's the thing that works the best for me. But yeah, so if you're like, I sell $5,000, I can't do a webinar then. Like no, then just make a $1,000 or $500 version to get people in, make the money from there, and then send them to the next step, through the content, through the next funnel, through the next thing. I sell a $250,000 mastermind group, but there's no funnel for it. It's just people hang out for a long time, they hear me talk about it, Eventually they're like, how do I get that, that thing? Like, oh, just, just wire us the money, it's cool.

Absolutely. Okay, I would have loved to see the constraint. The last time you were with us, you talked about building up constraint and then removing constraint in the last stack in your slide. Man, I would have loved to see that on a $10K product. All right, let's keep rolling because I'm about to have a gold nugget concussion over here.

Danielle, if you're available, let's get rocking. Thanks, Dante. Appreciate it. Yeah, Russell, I just first wanted to thank you. I've been trying to build a funnel for 2 years. Dante knows my story. I've spent over $25,000, and in the last 2 months since coming to ClickFunnels, I've built 5 of them. My low-ticket offer, my high-ticket offer, and now I'm teaching others to do the same. So I really just wanna thank you for saving my entrepreneurial buns. My question with that becomes, if you were to build an affiliate business from scratch today, because I want to add that on. Um, where would you start and what would that journey look like? An affiliate business, you as an affiliate, or you getting affiliates to promote your stuff? Me as an affiliate, right now I'm just promoting the One Funnel Away Challenge. And then Dante and the group talked a little bit yesterday about selling full-on like funnel packages and kind of having like an affiliate business where you just give away the keys to the castle for free and then you get them in for your bigger items, but I don't really understand like the best route to take right now. All I know is how to share what you do and I don't really know how to promote that properly, or I don't really understand the affiliate world in general and what the first step is to take.

Well, you are in luck. Next week we are launching a brand new program called Affiliate Bootcamp. That's literally a step-by-step, like 3-month program that walks you through step-by-step how to do that.

Great. Where's the link?

I'll wire some money.

Well, the good news is it's $7, so it would be, you don't have to wire it.

Is it though? No, I'm kidding. Okay, it's not live yet, but it will be next week. I think, be a plant at affiliatebootcamp.com. I'm sure you'll see emails coming out. So the page isn't there right now, but yeah.

I'll look for that. And then lastly, what's the best way to promote other than what I'm doing as part of my offerings? Like, what could I do instead of it just being like one of my 5 things on my LinkedIn bio, like join the One Funnel Away Challenge. Like basically I just— my course builds you in, so every single person that comes to me, you know, becomes— they, they have to use ClickFunnels and they have to go through the challenge. But don't, don't some people make a lot of money just promoting ClickFunnels affiliate links?

100%. Yeah, we have a dream car contest. As soon as you get 100 people, we pay for your car.

And yeah, we've got hundreds of people who— Right, I saw that. So where do I start? Just make—

Yeah. Where do I start? So one cool thing you'll see, I'm sharing all my secrets. Affiliate Bootcamp is also built in a way where when someone signs up for it, if you promote that, it puts people into your ClickFunnels account as well. Like it's white labelable. So that basically that's a tool. And from there we walk through how to drive traffic, how to create like leads, like all that kind of stuff happens in there. It helps you build a list. So a lot of problems you're looking at literally will be solved by there. So I don't wanna pass the question on, but just make sure you like, I find you gotta dive into that. Don't worry, I'm all over it. But then the other side is just, it's coming back and like, the people that are the most successful, like they find like a niche inside of like the funnel world, right? So a good example is James Curran is one, he's probably on, who knows, I love the guy. But he like, he started building funnels, he got certified, all sorts of stuff, but what he was like, He loved my Linchpin books, he was like, Linchpin funnels, it's like, he like focuses on that, talks about that, specializes in that, so anyone who reads my book and wants Linchpin, like, he pops up as like the guy who does Linchpin stuff, right? Other people who like, they focus just on book funnels, like Rob Cosberg's example, he publishes books, the back end, he talks about book funnels, so like, that's all they do, so like, because he's like so good at that, knows that, like when people want a book funnel, they look at him, right? So coming back and like, inside of the ecosystem that you're kind of in right now, is there a side that you like, you love the most, you're like, I wanna focus on this, like my niche, inside of it, and then from there, like you look at James Kern, like he makes a linchpin funnel in ClickFunnels and gives away for free to the community, he does it, and like he's just always doing stuff around that, and because of the value he's providing, like everyone just starts giving him tons of money to build that certain specific type, right? And so for, like that's what I'd be looking at, is like where can you carve your spot in the ecosystem that's like your unique thing that you wanna like become known for, and then it becomes like a branding and positioning thing, That's how you'll start getting it where people will pay you high ticket to build that kind of thing, but also like they'll come in for content around that thing. You have the ability to talk about it because it's a specific thing. You know, one of the problems I have in my business is I have to be a generalist because I'm speaking to, you know, everybody in the world. If, if I wasn't like Russell Brunson, if I was just getting this business, I would not be a generalist. I'd be a specialist. I specialize on one segment and I would just go deep on that and become the person. Like Pedro Deo did a great job becoming the challenge guy and He focused on that and he built a, you know, a huge business teaching that, selling ClickFunnels with that, like just all-around challenges, right? So that'd be kind of the thing is like thinking about your own personal positioning because that'll make everything else so much easier.

Okay, I teach that, I was taught that.

I mean, it's cliché, but the riches are in the niches, so it's the same answer.

Yeah, just got to do it. Amazing, I love my job. Okay, we're almost to the end and I know you have a really busy day, so I will get you out of here by 1 o'clock, I promise, Russell. But let's take up the rest of the time. Sayim, I hope I pronounced that right. Thank you for your patience.

How can we help? I hope you can hear me. Yep. All right, perfect. Uh, I am very nervous talking to Russell Brunson.

I can't believe that.

Oh, uh, don't be nervous. Let me get my thoughts right. So I, I recently got the 6 badges for Fountainhead from Prime Movers and I'm waiting on the certification. So super excited about it. So I'm going to put my question based around that. So I'm doing webinars. Yesterday was my 10th one. How I'm doing it is at the price fieldwork, just trial. And as Russell Brunson always says that, let me take a deep breath. So every time I say your name, my heart races. So, so I tried, I tested this out. So what I'm doing in short is taking Russell's core teachings, concepts, taking it into my own way. And I'm heavy, I'm big into custom GPTs. So I've literally built funnels inside of custom GPTs which goes to ClickFunnels. That's not the only thing I'm doing. I have a cohort system where I So at the end of the webinar, this is where I was getting at, at the end of the webinar, I do the stack and close and it says like, okay, it's going to be $23,000 value, etc., etc. But then I'm not doing a price drop. I am taking my school community as the container and then asking them to join the community to apply to be part of the cohort. And then I look at the application And I'm like, okay, if you're eligible for the scholarship, instead of what I usually charge $5,000 for, I'll be charging $1,997. I have got like 9 or 10 all testimonial clients. Again, no one's paid. And a couple of them said, I'll pay you forward, which is okay with the first round. This is the first time I'm doing it this way. I don't know if this is the right way. If like, what should I be doing differently? I'm very confused in terms of Yeah.

I'm not being able to monetize it. So the actual price is $2,000? That's right. Yes. Then I would just sell it straight $2,000 'cause you're adding a lot of friction to go from the price rise, they're excited, then you're like, go to a school group and then go fill the application and then we'll call you. And then, but $2,000 is like an impulse buy. Like it doesn't need all those steps. You know what I mean? I would just finish the way, like you got to the price high, I would just finish now. Now I'll do the price drop, go through the, you know, follow the strategy as it is, and sell a $2,000 thing. And then after the webinar's done, after you do your close-down sequence and you take it away, then I would email the unconverted leads and say, hey, a lot of you guys were asking, you weren't able to get in, or you needed blah blah blah blah blah, go to the school community and apply, and then you can talk to someone on our team, maybe we can figure out something for you. And then that'd be like my second pass, but I wouldn't lose the momentum of the webinar. If you do the webinar right, there's so much momentum that when you're at that point right now, there's people like literally, they've got their wallet out and they're just waiting for the price drop, okay, I'm ready, like this is, This is the thing, if you're not pitching a $10,000 or $20,000 thing, like, they just, the money's right there, just take it and put it in your pocket. They wanna give it to you, just finish the script. So that's what I'd recommend. And then again, then after the webinar's done, then do the urgency scarcity close-down sequence, pull it down, and then all the unconverters, then push them to that next piece.

That'd be my recommendation. Okay, awesome. So thank you for that. Yesterday even, like, I have a couple of friends who joined, like, from, Russell Brunson's world. Most of my friends are from there and they were like, you got us nodding, but you didn't give us a price.

I was like, yeah. They're like, they're on the other side of the webinar like, take my money.

Why does he hate money so bad? Okay, I'll definitely flip it to that. Now, a quick question regarding the Prime Movers badges that I achieved. How would I utilize that to bring more people into my— I started with like zero followers. And over the last 70 days or so, I was able to grow the school community to around 220. I'm sorry, mostly coming from your world because I'm very active in your world. As long as you serve them and tell them the ClickFunnels is the way, I'm cool. Yes, it is. And that's, that's what they're like. You're the ClickFunnels guy. I'm like, Russell Brunson is, but I am there to support you. How would you recommend utilizing or what do you even recommend utilizing those badges and the certificate to kind of showcase that, okay, this is what I do?

Oh, for sure. Yeah. That's what we give people so you can do that. So I'd use them in your webinar, I'd use them on your, you know, your landing pages, on your things like that for sure.

Yeah.

Because that just gives you an extra level of credibility. Same thing like in the Funnel Builder Certification Program. We give people certificates and stuff so they can, And people try to hire 'em, it's like, oh, you're gold, you're like whatever level they're at. And so yeah, definitely, definitely use those things. It gives people, I like it more too, cuz like sometimes when people hire a funnel builder and they're like, I wasted $25 grand and nothing came from it versus like if they've gone through some sort of one of our programs, at least there's some credibility to know that like these aren't just people who are good salespeople. These people actually know how to do the, do the thing that they're, they're doing.

You know what I mean? Okay, awesome. All right. Thank you.

Thanks for answering all that. No worries. Great to meet you. And thanks for helping support our community.

Keep on building funnels, man.

Yeah, I will do it. Thank you. Yeah, it's also great content, Siim. Like, you got your Funnel Builder certification and you want to show off that certification so you build your know, like, and trust and authority in the marketplace. So you can make the simple content that converts every single day. The top 5 things I learned from completing Russell Brunson's Funnel Builder certification, right? And then you just basically talking about 5 things that you're really, really good at. And then the next day, the top 5 mistakes my colleagues made while trying to complete Russell Brunson's Funnel Builder certification. I like— we can spin off 50 different pieces of content off each single certification, uh, and then you can have, I mean, the whole year of content right there.

Awesome.

Yeah, sweet. Great, great stuff. Well, Russell, man, it is 12:55, and I just know the game. If we open up somebody else's question, then I'm gonna have another question that I'm gonna have to ask, and I'll keep you here way too long. So thank you for your time today.

Do you have anything you want to end with? Yeah, no worries. This is fun. I like having the Prime Mover group in here as well. And so if you guys like that, we'd love to invite you. Uh, I try to make every Friday when I'm in town. This summer's been a little chaotic, but I should be here more often over the next few months. But yeah, I love having— keep coming in. It's fun and hopefully gives you guys a lot of value. How many of you guys— actually, not, not just, not just a gold nugget, but in the comments, if you type in the specific gold nugget you got from today— I know, again, with OFA, you guys are building that webinar funnels. In Prime Movers, you guys are building out your one-to-many presentations, you guys are in similar, I mean different programs, but similar stuff we're talking about, and I just wanna see what gold nuggets actually landed with you guys. It helps me selfishly, 'cause then I know like as I'm doing podcasts or other things like going deeper on some of these threads that you guys like, oh, 'cause sometimes I don't even know what to talk about until like we're in a group and all of a sudden we're in a conversation and something cool pops up. Oh sweet, okay, they're all coming through here. So we've got the podcast guests, get testimonials ASAP and leverage, CT in the webinar to book a call. Higher price points. Get on podcast. Um, affiliate programs on the back end. How to grow organically. Oh, now it's going faster! Too many gold muggles flying! Structure their price points. Uh, Sunday TV viewers, different price points. Uh, all you guys are gonna get on podcast. This is good. Start low ticket, close on webinar, send after they get in. Podcast clips for ads. Yes, yes, yes. Um, start a podcast. Give you proof, uh, concept to get, uh, get proof of concept for unproven ideas. Journey in your world equals content. I missed Funnel Fridays, is there a replay? Yes, log into ClickFunnels, click on the learning section, and there's a whole membership with all the replays of Funnel Fridays. When working Dream 100, think about a creative slant with segments that they already are having today that you might fit. Yes, Dream 100. Everyone like reads the Dream 100 and they go spam a bunch of people. It's like no, no, no, no. Dream 100 is about getting to know, like if you look at like my Dream 100, I listen to their podcasts, I follow their feeds, I'm up to date, I know about their kids, I know about their families. And so I see them, I'm like, hey, how's so-and-so doing? And they're like, Russell, like you watch my stuff? I'm like, yes I do. Like the Dream 100 is not like a technique, it's like how to like build actual relationships with people. Yeah, so anyway, podcast clips using ads, multiple avenues to reach a community, webinars, podcasts, coaching, high visible person exchange for public recommendations, not marrying them first, have my name, let's see, oh, Alright, cool, so yeah, that was fun, Dante, I appreciate you always doing this behind the scenes for everybody, and then everyone, thanks for jumping on today, hopefully you all got something good out of it for today for your presentations. All you guys know, you're one funnel away, you're one presentation away, you're one offer away, you know this game, it's not that difficult, it's all about a couple things, it's like creating really good offers, right, creating a good funnel, creating a presentation, driving traffic. Those are the 4 steps, you do them over and over and over again, and you win this game. If you watch me play the game, I'm doing it over and over and over again in multiple different businesses, I love it. It's so much fun. It's so addicting, and it's the best thing in the world. So thank you guys all for hanging out.

Thank you, Dante. Appreciate you. Thank you for your time, Russell.

That was amazing. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast.

That's sellingonline.com/podcast.