The Secret Of Contrast

Welcome to Marketing Your Car, the podcast for funnel hackers everywhere. You're now part of a small group of underground entrepreneurs who are trying to change the world through the products and the services that we believe in. But because we don't rely on venture capitalists, we don't have financial safety nets, so we have to do things differently. We have to do things smarter. We do that through an art and a science we call funnel hacking. This podcast will give you a glimpse at the daily life of a funnel hacker. So let's get started. Hey everyone, this is Russell Brunson. Welcome to Marketing in Your Hot Tub. It is actually Christmas night and I'm in the hot tub right now. We just had all the kids in here, but all of them have left except for Dallin, he's the last remaining hot tubber. How you doing, bud?

Good.

So Dallin, if you guys saw Funnel Fridays this week, I was on Funnel Fridays and he actually built a funnel. What was the funnel about you built?

Snowballs. Rock snowballs.

Yeah, Jim Edwards built a script to throw snowballs with putting rocks in the snowballs. It was evil snowballs, huh?

Yeah, evil. You don't wanna mess with it.

But it was pretty good, right? You built the funnel in 15 minutes.

Yeah. It was supposed to be 30. I got under pressure.

Normally people get 30 minutes, so I gave down 15, 'cause I knew you could do it.

'Cause I'm good.

And he did. The funnel looked amazing, huh? It was pretty good.

I'm really good at it.

So, any of you guys who are wondering, who wanna see that, go to FunnelFridays.com and look at the Christmas special, and you'll meet, most of my kids were on that episode, except for, I don't think Nora came in, did she? Or she's at the very end.

Yeah, but. Bowen didn't come in.

Bowen didn't come in, yeah. So most of my kids are on there. So if you wanna meet 'em, go to funnelfridays.com. But tonight, I had a really special message. That's what I wanted to come to talk to you guys about today. And the topic I'm talking about is a thing called contrast. So I'm telling you this while we are sitting in the hot tub. It's 7:54 PM Christmas night. We had a great Christmas day today, and now we're outside and it's dark, it's cold, there's snow. There's about 10 inches of snow. In fact, yesterday we were out in, we bought like this, 4-wheeler Rhino thing that also is like a snow thing that picks up snow. Yes, it has a snowplow in the front of it. They hook tubes to the back and pulled the kids around the yard for like— and it was really, really fun.

And I learned how to drive a car and down—

what? Don't talk about that. Okay, anyway, so, um, so it's really, really cold, and then we jump in the hot tub that's like 102 degrees, and it's really hot. And so the kids, we've been getting the hot tub, and then they jump out in the snow and do snow angels, and they're screaming because it's so cold, and they dive back in and they're screaming because it's so hot, and back and forth and back and forth. And what's cool you think about like what's making this experience really fun is the contrast. Okay, and I started thinking back about other things where contrast is the key. And I really think like happiness in life is tied to contrast. But we had a church Christmas party and they decided to have Colette and I be in charge of it. So we had a chance to throw a party for 500 people. And one of the ideas that kind of came out of it, one of the guys on our committee, he had an idea. He said, hey, we should do a hot chocolate bar. And I was like, oh, that'd be awesome. So we had this huge hot chocolate bar. We boiled like, I don't know, 30 gallons of hot chocolate with like a lot of good candy, tons of toppings with a York peppermint patties, cinnamon bears, marshmallows, and then my favorite flavor ran out right when they came in. Oh, so we had a whole bunch of stuff. So the point of the story is we had this huge hot chocolate bar, but then, which was good, but then what made it great was the contrast. So we had an ice cream scooper scooping a scoop of ice cream in the hot chocolate. So yeah, this hot, hot chocolate with cold ice cream, and the contrast is what made it magic. Um, you got that in most foods, like If you go to the restaurant and you get sweet and sour sauce, sweet and sour is the contrast, right? That's why it's interesting. A lot of foods are that way where they have two— like for Christmas, somebody may have sent me a bag of this and I may have eaten the whole thing by myself. It was a bag of chocolate-covered pretzels. So pretzels are chocolate sweet and then the pretzels are salty and it's that salty sweet, like the contrast. So it made it interesting.

Dad, not cool to tell that in front of your kids.

Yeah, you want to eat them now. But you think about most parts of life, like it's Like, the relationships I have with people that are the most fun are not where they're like me. I do have a lot of fun with all the entrepreneurs who are just like me, but even within that, there's a lot of contrast, right? There's contrast within my family, contrast within my beliefs, contrast within ideas, and like, that's what makes things interesting is the contrast from food, from relationships, from all these kind of things. And so what I want to talk about today is, because a lot of people probably don't know this, but it's also like the key to good storytelling. It's the key Hot tubs and cars. It's the key to good storytelling. It's the key to good selling. Okay, boom, boom. Down just compared and contrasted. He compared a car and a hot tub. Did you contrast them?

No, not really.

Okay, so let me explain this. So when you tell the story, it's the, it's the contrast that makes the story interesting, right? So from a, from a higher level view, it's like You tell a story like, like, first I was broke, then I was rich. Like, that was the contrast. First I was fat, then I got skinny. First I was sad, then I became happy. Like, that, that contrast is what makes the story interesting, right? And so that's from like a, from an overarching story level. Like, that's kind of the arc that people normally, normally go on.

It's like how much cereal I had this morning too.

Okay, now, now things are completely off topic. Let me finish the story, then you can talk about cereal. Okay, okay. So then, uh, but it's also from a— that's like the macro level, but then On the micro level, it's the same thing as you're telling stories and you get down into the actual pieces of the story. It's also like the contrast. You dig down and as you're telling the details, the contrast in the details is what's interesting as well. So it's like right now if I was telling the story about we're sitting in the hot tub and part of our body was so hot because it's like 102, 103 degrees and it's really warm, but then my head and my neck's above water and the wind hits you and it's just bitter cold and it cuts you. In fact, it cuts you down even into the water because it's so cold, but then the water's so warm it pushes that heat back up. So I'm telling like the contrast of the cold and the hot, which brings it, makes it intriguing again, makes it interesting. And so when you're describing each of the individual pieces of the story, there's contrast in all of them. You're writing emails, like there should be contrast in your emails. Like as you're talking about the things, like I was this and I became this, I felt this, but then this happened. Like in fact, there's a scripture that all my Mormon friends would know about where Lehi, in the beginning of the Book of Mormon, he talks about how there's got to be opposites in all things. Like, if it wasn't for the dark, you wouldn't know— like, if it wasn't for evil, you wouldn't know good. Like, there's a reason why there's contrast here on Earth. Like, without sadness, you can't have happiness. Like, without that contrast, you can't know happiness until you've had sadness. You can't know joy until you've had pain. You can't do what's right unless you know what's wrong. Like, Yeah, Dallin's getting it. You guys are all— hopefully everyone's catching on same time, huh? But it's that contrast. Like, all things in life, like, that's the— that's the what makes life interesting, is that— is that contrast.

Bad, good, loving it, hating it.

What other contrast you got?

Um, Ellie in school.

Ellie in school. Ellie's his sister in school. Okay.

Um, they— they're really far contract.

Their Elliott Schoolers contract or con— um, we think about you guys, it's interesting because like that's, that's the key. And so depends how you look at it. You can look at it from like, I'm gonna eat something, let me make some contrast, too. I'm gonna tell a story, I'm gonna sell something, I'm gonna write an email to, um, what's Billy Bob Joe?

You're sending an email to Billy Bob Joe.

Okay, all right, that makes no sense, but whatever. All right, so I hope that amongst the random thoughts, I hope you guys got you from tonight, from the contrast as I'm sitting in the hot tub while the cold is on my— blowing against my skin. It's kind of freezing up top.

Hot tub car contrast.

Yes. All right, Dallas, you want to tell a story about, um, breakfast this morning?

Yeah, sure.

Okay, so tell it loud so you can all hear.

Well, our dad took a, like, a huge bowl, like one that we used to make cookies and stuff.

Big salad bowl.

Um, yeah, he, um, for Christmas, um, He got a big Lucky Charm thing, and it's Marshmallow Mateys.

It's the generic Multimill knockoff version of Lucky Charms. Okay.

Yeah.

Um, speaking of, real quick, if you look at Lucky Charms, the reason why it's so good— there's contrast. There's the oats that are like not sweet, and there's the marshmallows that are sweet. That's what makes that cereal so amazing.

Yeah, but our dad dumped it all in until it filled the whole bowl up, which is— which he didn't use normal cereal bowl.

It's a whole salad bowl full of Marshmallow Mateys.

And he ate all the oats first, and then he sugared it up with all the marshmallows.

So this is like my brothers and sisters have been doing our whole life. So Santa Claus always brings a sugar cereal. We always used to get Marshmallow Mateys because it's like twice the size of Lucky Charms because you get a big old malt-o-meal bag. And so yeah, we fill a salad bowl full.

I wish I did it this morning too.

You can do it. I got leftovers.

Tomorrow morning I'm gonna use a big salad bowl too.

So we do it, and then the rule is you can't eat a single marshmallow until all the oats are gone.

So if you accidentally eat one—

no, if you accidentally have to spit it back out.

What the—

yep.

No, you don't know if it's in there.

Yeah, I guess you'll know, but You should know. So you'd be really careful. It takes probably, I don't know, 20 or 30 minutes. I Snapchatted me doing it, but then I ate the whole thing. So when you're done with it though, then you've got this whole bowl full of marshmallows, and then the marshmallows are like oozing into the milk, so the milk is like syrup as well. So the end, you drink the marshmallows and syrup milk, and it's like the reward for sacrificing 30 minutes of your life to something that's completely ridiculous.

Oh yeah, tell them about the mission companion thing.

Oh yeah, when I was— so I went on a mission for the Mormon Church, and I was in New Jersey, and And Santa Claus somehow knew how to get marshmallows out to New Jersey. And so Christmas morning I pulled a huge salad bowl, like I normally, you know, it's tradition, come on now, you have to do it. And I was eating it and it took like an hour because it was like the only thing. Talon's dying over here. And my companion after like half an hour was like, "Helder Brunson, you gotta stop." He's like, "I can't handle the noises of you eating every little piece of cereal. Get out of this room." Poor guy, he probably hates me for that. Ooh, down from my hair, it's like frozen hard as a rock.

Yeah, that's why I was ramming.

So one more story for you guys about contrast. Actually, nothing contrast, just cool story. So I was a kid, uh, we went on family reunion up somewhere for wintertime and it was like this. We went to a hot tub and we walked the hot tub back to our condo. Oh, it was freezing. And my cousin Juliana, her hair froze and then, uh, she grabbed it and she bent it and it snapped her hair off, broke her hair.

And she didn't even feel things, which is crazy.

So my hair— I wonder if I get myself a haircut right now.

Hi, Nora or Aiden.

Oh, there's the kids. Oh man. All right, well, I think we have to end the hot tub party. Everyone else is inside having fun without us. Aiden's in his Ninja Turtle outfit driving Nora's little scooter. Anyway, we appreciate you guys for listening. Hopefully you got some value out of today. Remember, contrast in all things, it's the spice of life, makes it interesting. It's funniness, it builds your relationships. Billy Bob Joe helps you sell things and cars. Helps you eat better.

And hot tubs.

And I like charms. Alright, we're gonna go. Peace out everybody, thanks so much for everything. Talk to you soon.

And microphones.

What? Bye.

And snow. And everything. And more.

Thanks so much for listening. We hope you enjoyed the behind-the-scenes look at our funnel hacking project. You can also watch the Funnel Hacker online reality show and watch us build and launch funnels live at www.funnelhacker.tv. If you'd like to come hang out with your fellow funnel hackers, come join our Facebook group at www.projectclickfunnels.com. Oh yeah, and don't forget, you can get a free MP3 player with the first 257 episodes preloaded at marketinginyourcar.com. Join us next time, and remember, you're just one funnel away from your dreams.