The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36

So good, so good, so good.

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Just so many good brands. Join the Nordy Club to unlock exclusive discounts, shop new arrivals first, and more. Plus, buy online and pick up at your favorite Rack store for free. Great brands, great prices. That's why you rack. This episode is brought to you by Indeed. Stop waiting around for the perfect candidate. Instead, use Indeed Sponsored Jobs to find the right people with the right skills fast. It's a simple way to make sure your listing is the first candidate to see. According to Indeed data, Sponsored Jobs have 4 times more applicants than non-sponsored jobs. So go build your dream team today with Indeed. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hey everyone, this is Russell. Welcome back to the show. Today we've got a really fun Q&A episode with you guys, for you guys today. As you guys know, inside of One Funnel Away, every week I do a Q&A with all those who are going through OFA. And the questions this week were just really good and fun. So we covered a lot of different topics from someone who wants to sell a course but does not wanna be the face of the course, like how do you do that? Talked about different ways to get your headlines. Working and converting if your pages aren't converting. We talked about some really cool ways to scale like a one-on-one coaching business to a group, to a one-to-many, to like, you know, and a whole bunch of other cool things in between. So I thought it'd be fun to share this with you guys 'cause, you know, obviously we have, I mean, tens of thousands of listeners to this podcast every single day. And so, you know, you never know exactly what the thing is that everyone's looking for. So this episode's fun 'cause there's probably 10 or so really unique, interesting ideas. And any one of these things could be a huge transformation, like pivot point inside your business. So I'm hoping that you'll get something of value of this from the Q&A show. If you wanna be in the live Q&As, again, just join One Funnel Away. The coolest thing is One Funnel Away is free when you're a ClickFunnels member. So if you go to onefunnelaway.com, go sign up, and then come hang out with us. It'll be a lot of fun. So I appreciate you guys. Thanks for listening, and hopefully your question gets answered during the Q&A show. Let's go. This is the Russell Brunson Show.

Well, hello everybody. Welcome Russell to the call. Russell loves to come on on Fridays when he has the availability to talk all things Expert. So for the next hour, we're going to focus specifically on the Expert Track.

Should we start out with Rebecca's question? I know I heard the question. You want to restate it for those who just jumped in and then, um, we'll have some fun with it.

Yeah.

Okay.

So my question is that I have a few products that have master resell rights and I haven't really started to promote them because I've been like confused in how to do the marketing. I have, but not really seriously. It's been like a starting stopping because I feel that I don't know how to do it properly. So what I want to do is I don't want to be like, I don't want to create my own thing and have people going through my coaching stuff also. So I don't want to build an offer where I teach. Why is that, Pierce? Because I feel that I want to have my, I'm not really into the coaching that much. I want to be able to talk about it, but I don't want to be the one delivering it.

Okay. Do people know who you are? Traffic, you said you had a faceless page or what's that look like right now?

Yeah, so I went through a course in affiliate marketing from Commission Hero Pro. I don't know if you know who that is, but probably because he's pretty big on affiliate marketing. So he's teaching how to build a faceless page and then you basically drive the traffic to ClickBank. But I found that I don't like the offers on ClickBank. I don't really resonate with the whole, like, weight loss niche that much, which is what they are teaching. And I also want to be able to build my own list for the future. So that's why I haven't really felt that, that I want to promote those products. I want to promote something else. And then I found, like, Regan Hillier has a course that is called 10K a Month that had master resell rights. And I also have the Roadmap to Riches, which also has master resell rights.

Okay. And with the rights you have, are you allowed to rebrand it, re-customize, all kinds of stuff? Usually all different rules and with the license.

No, I don't think so. Regan is basically teaching the course. So you, you can't really, it's her face is in the course.

Yeah. But as far as like the sales letter, the messaging, can you call it something different? You know?

Things like that.

No, not the name. The name has to stay the same.

Okay.

Um, and I mean, I don't have to promote those products. It's just that I don't feel that I want to create my own course at the moment. Um, I am 7 months pregnant and, and I just feel that I want to free up my time, but I still want to be able to talk about, um, talk about personal development and things like that, but I don't want to show up live, be the one teaching at the moment.

Yeah, that's fine. So what I do is I would, I would take the product, but you've still got to make it your own so there's a connection. So like, you don't have to go teach it, but like, I would have like a video. Someone comes to the members area, it's like, hey, what's up? My name's Rebecca and I love this course. I love it so much I bought rights to be able to like offer this to you. This is what you're going to learn about, you know, and like, and like that way there's a connection between the front and, and the back. Um, and then, and then the course is there. Like, you don't have to really film the course or anything. It's just, it's there, but there's there's the connection point, right? 'Cause people are buying based on you and your personality. Even if you're faceless, you can still be faceless. I had a friend who built a huge 8-figure a year business with a fake pen name and he didn't show a video once. But it's still, there's still a character, there's still a person that they're connecting with, right? So whoever that character is, I don't know what your face's name or brand is, but whoever that character is needs to have the handoff inside, right? 'Cause there's a sales message, they come inside, they're in the members area and there's gotta be a reason why this thing is there. And so, I've done a bunch of— Yeah, sorry. Oh, for example, like John Childers, one of my early public speaking coaches back in the day, and he's retired now. So, I wanted people to buy his course. So, I licensed it from him. And so, in the sales message, it's like me telling like, "This is awesome. This is why, like John's like this trait," you know, blah, blah, blah. I tell it. And then, in the membership side, there's a video of me like, "All right, you guys, you're going to love this. This is John's stuff. It's the best." You know, and I'm getting all excited and pre-frame it., but then the whole course is just John, right? So it's like there's that connection point where I'm telling the story of why I care about it and then you get the members area and there's a story about me explaining why they should care about it, you know? And so that's, that'd be the, the, the, the bridges you gotta gap in there. Does that make sense?

Yeah, I think so. Sorry, my kids are in the background. Um, the house is—

no worries. I got a ton of kids.

I understand. So much, right? So, okay.

So much.

Thanks. No worries.

Hope that helps. All right. Awesome. Cool. Well, we also have Tony here. Tony has his Expert Funnel ready to go, and he was kind of curious if you could take a look at some of the pages.

Let's see it. Awesome. All right. Thank you. I'll share my page. Russell, it's a pleasure. Great to see you. If I can get this up here for you. So yeah, I mean, just a pleasure to have you look at my funnel. And so I'm a functional medicine provider, coach, uh, but I don't know, just some feedback would be, would be awesome.

So this is the webinar you're doing, right? Correct. And what's the webinar about?

Uh, it's about helping people— the barrier of their health stopping them from their purpose God has given them. So whether a mother, father, parent, businessman, we're going to help them get healthy so they can fulfill their purpose.

Okay, so who's your core audience?

Are they 35 to 50? I've gotten a good mix of men and women on the calls. We've done a live webinar for 3 weeks now on Thursdays. The first week, Zoom shut down and had a problem. And then I did StreamYard. That worked okay the second week. The third week, that had an issue. So last night I did Zoom. It was smooth.

Everything worked tech-wise. Do you have an existing audience or you, were you buying ads to it or how did you get people to show up for it?

I am running ads, but through my email list, about 2,500 people on an email list that I've collected over the years running ads when I was with another company. And then I switched to you guys just last month or so.

Cool. Do you know what the conversion rate is on this page from your ads and stuff?

I, you know, I didn't, I just, I was trying to figure out how to get the pixel in there and I was talking about with Jess today. So I don't have the ads aren't doing very well. I'm just on a $20 a day budget right now. Um, and I'm trying to fine tune them. And again, we had some issues, so I don't have the tracking for them yet.

Okay. All right. So look at the page. My number one thing that I feel where I see this is like, so unlock your divine purpose, heal your body and honor God today without feeling overwhelmed by restrictive diets, long workouts, or crazy lifestyle changes. Like, it doesn't feel specific enough for me to, like, to grab me, to be like, oh, I gotta figure this out, you know what I mean? Because, like, because unlock your divine purpose. So what would be— what would you say, what's the end result? Someone goes through this training, the end result of the thing that they're gonna get, like, if it's like a tangible thing, what would that be?

So whatever their health issue is, that's going to be gone so that they can now fulfill their purpose. So their health is blocking them from fulfilling whatever their purpose is, whether it's a parent, a teacher, or coach, whatever it is. What's standing in the way health-wise?

Gotcha. Your typical client, are they— because you said you're a functional health, uh, doctor. So what's the— what's the— I mean, I know it's the range, but is there a specialty you have or anything that's—

yeah, so like, yep, like gut health, hormones, stress, anxiety, those types of things.

Okay. Okay, got it. See, first I didn't realize it was health, even though you said unlock my purpose, heal your body, honor God, and then out feeling overwhelmed by shit. Because then I was like, oh, it's the diets, it's the long workouts, crazy lifestyle. So like, I would be almost like calling out initially more so like talking more to the pain. So it's like, are you Do you feel like you have a calling, but your health is keeping you from having success, you know, or is keeping you from, from achieving the thing you feel called by God to do? Um, so I know it's health and it's called, you know, but it's like, yeah, a lot of people make— yeah, I do feel that, right? It's like, if so, I'm doing a live webinar this week that's going to be showing you guys exactly how to, um, how to overcome the health problems to unlock your whatever, without diet, you know, the crazy lifestyle, just something like that where it's like, it's more calling out the pain that they're in. Okay. You know what I mean? Like there's people that move towards pleasure and people move away from pain, but the majority of humans on this planet are moving away from pain. So right now, your unlock your divine purpose is very much like moving towards pleasure. The problem is that most people don't live in that, especially if they're already in pain. Usually someone gets out of pain first and they start moving towards pleasure. It sounds like most of your people are in pain. So I'd be speaking more to that pain where they're at and showing them that there's gonna be real relief from pain. Usually on a front-end offer, when you bring someone in, like, look, even my business, like, it's true not just in health but in all businesses, like, usually my core messages are getting people out of pain 'cause the masses have that. And then someone buys from me and they move up my value ladder, the back-end things now is usually where I'm moving people towards pleasure. So like, for me, I look at like, like my, you know, our hiring coaching programs, Inner Circle, things like that. We're moving, we start messaging more towards pleasure 'cause people are like, we've gotten them out of pain. Whereas the front end products, we're normally focusing more on like, you know, are you struggling in your job? Do you hate, are you not happy? Like those are things 'cause the masses deal with that. And what's interesting, I remember I did this at an event one time. We had, I don't know, a couple thousand entrepreneurs in the room. I was talking about away from pleasure towards pain. I'm like, how many of you guys in this room make your decisions based on moving towards pleasure? And like the majority of the audience's hands went up. And then I was like, this is interesting that you guys are all entrepreneurs and you make your decisions based on moving towards pleasure, right? Like I'm guessing based on this is like you're very, Tony, I'm guessing you're very much like purpose-driven, legacy, divine purpose. Like that's who you are. But I told the entrepreneurs, I'm like, the problem is that 95% of the world does away from pain. So we by default sell to ourselves 'cause that's what we would want. But our audience isn't there yet, right? So we have to go back and like, okay, they're still in pain. Eventually when they move my value ladder, then I can move them towards legacy and purpose and things like that. But right now they're just in so much pain. Like how do we talk to that? 'Cause that's where the masses, that's where most people are stuck at, you know what I mean?

Right.

Yeah, that makes a lot of sense. Yeah, that's, now that you say that, I'm like, yeah, that's me.

Like, yeah. Oh yeah, we always understand. That's my biggest problem too is I always write to myself. I'm like, no, no, no. It's like, for me, I always put myself, 'cause I'm guessing, I don't know your backstory, but I'm guessing you became a functional doctor because there was probably something in your life you experienced something, you had a result, you're like, this is awesome, I wanna go down this path. So it's going back to like to that version of you. For me, I always go back to 12-year-old Rusty, who was my nickname when I was a little kid, who was like trying to figure out how to make money. I was like begging my parents to like buy these different business opportunities for me. Like I always try to like, like that's the person I'm speaking to when I'm writing is that is 12-year-old Russell, like 12-year-old me, right? That's who I always try to write to. And I think that if you make that shift to you, that's what's gonna grab the right people. And then I would also think about that same from the image, 'cause the image of you is great, but it's like, we gotta like, what's the imagery that's gonna, on the page that's gonna make them curious, but also like more so like it's speaking towards like getting outta pain. So I don't know if there's a picture of you with a client or picture of you doing something, you know, something that kind of shows that more so where it's like the picture and the headline are both pulling somebody in for like the end result of what they're trying to do.

You know what I mean? Yeah, gotcha, gotcha. And do you think it's important, do I need to focus on like, I have gut health, I have hormone balance and anxiety, do I need to focus just on one area and just promote that or is it okay to?

Not necessarily, 'cause like, I mean, 'cause a lot of people don't know what that is until, you know, in the training I think it's, in the webinar I'm sure it's great to do those things, but I don't think I'd do it so much on the front end.

Okay.

'Cause people probably, I mean, most people aren't problem aware enough to know that they have gut health issues, you know what I mean? Right, right, yeah, that's true. Like I didn't know till I started getting my blood tests I was like 10 years into like biohacking. I was like, oh my gosh, I had no idea I had gut issues. You know, somebody, they may have heard of it or whatever, but the masses probably don't know. They just know that like, I feel like I'm called to do something bigger and I can't, like I'm stressed, I'm overly tired. Like I don't have enough energy. Like the words that would've gotten me back in the day was just like, you know, do you put all your energy into work and by the time you get home, you got nothing left for your wife and kids? I'd be like, ooh, yep, that's me. 'Cause that was my pain point, you know? And I don't know what it was. And if someone told me it was gut health, I'd be like, what are you talking about? Like, this has nothing to do, you know? But if you, but we have more time together in a presentation, then you explain them like, oh wow, that actually is really interesting. I didn't know that. You know what I mean?

Yeah.

So, all right.

Really cool.

Awesome. You may even like try doing those surveys to your audience and, you know, to your list and just even asking them like, what's the number one reason why, you know, you know, or, you know, try to get their words like, like what it is. Like, you've heard my words, it would've been like that. Like, I'm, I'm an entrepreneur, I'm aggressive, you know, I have all my energy at office, by the time I get home at the end of the day, I've got no energy and I just feel like I have nothing left for my wife and kids who are the most important part. Like that would be my language. But I'd almost like try to figure out a way to interview some of your audience to get something just to hear the way they say it. 'Cause that's how most of my best ideas come from or headlines is like I hear some of my audience say something, I'm like, oh, that's what's going on there. That's like, okay, let me grab that and plug it in, you know? Gotcha, gotcha. Get that messaging.

Awesome.

I will work on that. That's about it. 'Cause like with the webinar, it's just the hook on the landing page. That's all it is. And so I would even test 3 or 4, you know, ClickFunnels, you can set up split test really easy. Set up same page, just 3 or 4 different headlines and just keep trying until you find the winner that gets those.

Okay.

And then double down on that.

I will do that. I appreciate that, man. You're awesome. Hey, I hope your biceps are doing better. They look like they're doing better.

They're doing good. I've got all my functional medicine stuff. I'm squeezing my ball, my— There you go. Rubber balls to keep blood flow in my arms. I did acupuncture yesterday, I did PT yesterday, and I ice bathed just my arms yesterday, and peptides. I'm doing it. Yeah, I'm recording all the stuff you're doing. I love it.

But yeah, all right, cool.

I can almost— I can almost extend my arms all the way. I'm getting awesome fast.

So good, good. Glad that's happening for you. I appreciate you, Russell.

Thank you.

All right, thank you. All right, did all you guys do something cool from that? Hopefully. I want to go deep on that because like, like, yes, it's true for Tony, but it's true for all of us. Like, there's little things that's like universal that most people miss because we're always speaking to ourselves versus like us 5 years ago when we were in pain, who we're trying to serve, you know.

Perfect. All right, next, uh, we have Sarah.

Welcome. Hi Russell.

Hi Jesse.

What's up Sarah? Great to see you again.

Good, uh, happy to see you. I have a question. It's more a mindset question actually. Um, I want to— I've realized, for example, that, uh, sometimes I complicate things and when I find answers, even of course in your contents, but when I have a takeaway, then I realize what I was doing was very complicated, much more than it should have been. So for example, here, see, I mix things and the thing, and I realize it can be caused to fear. And when I'm in a beautiful state, I have more clarity, and then I can see what's the problem. So for example, I realized here, the one thing was I was afraid to, uh, to, to get some nos and to get rejection. So for example, uh, I realized that if I stop seeking yeses but, uh, taking the 1% yes, so the 99% nos, this would be better. Then I realized what I have to do, and I have to go seek the nos. For example, on the webinar, uh, 60 seconds, um, perfect webinar on the media and everything. Okay, so I was wondering, do you have any, uh, tips about how to, um, not be so afraid, how to go further, how to keep the, the, the, the mindset? Because from what you do, or from what you've seen, What are the things that help to realize we're not doing the things properly and we complicate even though we think we don't? Do you have any tips on that?

Yeah, I'm trying to think of the best way to— I think one thing that a lot of people do that complicates stuff is that they want to know the entire journey before they're willing to start. Right? And it's interesting because if you think about, you know, spiritually, like God in any faith, doesn't matter which one, they always talk about faith, right? Like you have to have faith. And it's like, we don't know the beginning from the end. All we know is we know the next step and God gives us that. And then we, it's like, ah, and most of us like freak out. Like, but what's the plan? What's the da da da? It's just like, have faith. Do you have faith in me? If so, just do the next step. Just next step. I see that a lot of times people, they come into my world is they'll go through and they'll go through, they'll read my entire book and then they'll go through the Ofa training and then they'll go to Funnel Hacking Live and they go through all all this stuff 'cause they're waiting to understand it all before they're gonna get started. And that's usually the problem because it's like, it's complicated, it gets more complicated, you know? And if you haven't built the first thing, then it's like you didn't do the things in place for, you know, to have something to, it's like people are trying to figure out marketing and copywriting for even their products. Like, well, let's just focus on creating the product first and then we'll solve that. But like, no, but I need to know how. And it's like, and so I think it really comes back to like when you pick a mentor, it's like having faith in them that they know the path and then they're okay, I have faith. Therefore, I'm just gonna do the first thing they told me. And I look at like, we've had a lot of super successful people come through our world, but one of my favorites were Brandon and Kaelin Pollan. And they came in, built LadyBoss, launched it, got to the point where they're doing like $30 million a year. And I remember they were speaking at Funnel Hacking Live and they told their story. They're like, yeah, we came in and we bought Russell's course and we just followed it and it did every, you know, told us everything to do. So after the event got done, all these people ran up to them. They're like, what was the course you bought? What was the course? I'm gonna go buy that course.. And they're like, it's the Funnel Hacks course. And they're like, oh, I have that course. And then Brandon was like, it's like, so I was asking him like, well, did you go through? Like, well yeah, I went through it all, but then, you know, but I got done with it and then I didn't really know what to do. I was kind of overwhelmed. And, and Brandon's like, you watched the whole course and you didn't have, like, he's like, when we watch this, what we did is like we push play and we start playing. And as soon as Russell said do something, we paused it and we stopped everything and we went and just did that thing. And then we came back and then we pushed play again. And then we pause it again and then go do that. And he's like, Sometimes it would take us 4 or 5 days before we finished the task and then we come back and sometimes, you know, we get done in 30 minutes. But like, he's like, we never knew the end. We just had faith in Russell. Therefore we just, again, Katelyn was the one that came up with that hashtag, like, do what Russell says. And people started to all use it. It was like, just do what Russell says. Like, just let's have faith in this. Just trust the process and just do the first step and don't do step 2 or think about step 2 or even look into, because that's the problem is then you get into that whole overwhelm and things like that, you know? And so if nothing else, that's what I'd recommend. Even if I mean honestly, I would just go back to day one of OFA and then just do day one and don't think about the traffic yet. Don't think about the reels, don't think about the copyright, nothing. Just think about the day one and then do, you know what I mean? I think that's the biggest thing. So because yeah, there's a lot in this business and it compounds and it never ends. And like even today, I mean I've been doing this 25 years now and I still learn new things and more ideas And it's tough 'cause like I get excited, I wanna share 'em and everyone's like, ah, but it's like you gotta look at like the path for you. It's like here's the path and there's gonna be all these shiny objects and these ideas and things coming. It's like I'm only gonna focus on the thing that I need right now, which is this piece, right? Like, okay, let's say you're in offer creation. I'm only gonna focus on creating an offer. I'm not gonna listen to anything else. Shiny objects are coming. Russell's talking about this, a lot of people in live. Like I'm just ignore everything unless it's related to the one piece I'm working on now. Then that piece is done. Okay, next step is now this. Okay, now I'll listen to things about that, you know, and that's, it's like how you have to kind of segment and prioritize that. Does that make sense? Does that help a little bit?

Yeah, yeah, yeah. I have to prioritize on the presentation for now and not leave it until it's really perfectly done because I'm a teacher. I've been a teacher and a trainer instructor, so I can speak easily. So, but this is not the same. This is not selling and this is not exactly the same. So I've realized that the more I do it and I realize there are A lot of things I didn't do actually. So yeah, I'm going to do that and stay on the presentation.

And then just think like you'll get better at it. Like I look at my presentations from a year ago or 5 years ago or 10 years ago, I'm like, oh my gosh.

Yeah, actually I've realized I do it every week for, I've done it for 10 weeks in a row. I've switched things and now it's better and better, but I've realized that actually before I go for selling, a bit afraid and that either people would, couldn't afford it and I'm, I would be sad they couldn't afford it or, and they would be frustrated either they would say no. So I've just identified this and I'm doing it again and again and I've just settled a 52 weeks challenge. So I have to do it every, every week, just like, uh, posting every day. And it's easier when I do that because the challenge is just I do it and I improve it. Uh, and even if it's not perfect, I show it anyway, and some people can buy on the way. So this is, uh, helping me when I give myself a challenge, actually. Yeah, very cool.

Thank you so much for everything. Yeah, no worries. Thank you. I love your doodles.

Thank you. Awesome. This episode is brought to you by Nespresso. Introducing VertuoUp, the latest in a long line of innovation from Nespresso. It's innovation you can touch, sense, and taste in every single cup. With a 3-second start, easy open lever, and dedicated brew over ice button, it's even easier to enjoy your coffee your way. Sip for yourself. Shop Virtuo Up exclusively at Nespresso.com. The all-new 2026 Toyota RAV4 is here, building on everything drivers know and love about Toyota with a redesigned look and modern tech that makes life behind the wheel easier than ever. The new RAV4 comes standard as a hybrid, providing smooth, efficient performance for both city streets and longer journeys. Enjoy the legendary reliability Toyota is known for in the all-new 2026 RAV4. Learn and shop more at toyota.com. Toyota, let's go places. Next up, we have Karen. Hey, Karen. Hi, Russell. Nice to meet you. I can't believe I'm talking to you through my— I mean, I've known you like for the last 20 years, so it's like I cannot believe this. So, so excited. So I just wanted to ask you because my, my product, like, my profession is I'm a professional hypnotherapist, right? So the advantage of my type of therapy is that it's like very effective. Like, in 6 sessions you get, you know, you don't have claustrophobia or the fear of this or overthinking or whatever, you know. It's very, very effective. So my worry is that, um, when I, when I offer these products I cannot make it as personalized for, for this results. Like, you know what I mean? Because I, I specifically work, like, when I work one-to-one, I, I work with the, like, the inner, the inner talk, like their own words. And that's actually what I work with them. So that's why it's so effective. So it comes a point that I know, you know, I can have a training. I, you know, I read the book, the expert book with the structure, not too much detail, and the master and everything, but there comes a point that, you know, I, I needed to be more personalized so, so people really, really get these results. We're talking about deep, deep subconscious, you know, subjects. So that's, you know, what would you recommend, how to personalize like my products differently from like the rest of the therapy or Yeah, you know, and right now, are you doing—

do you have a clinic? Are you doing like one-on-ones with people like that, or do you virtually?

I'm doing one-to-one, and it's, it's mind-blowing. It's, it's literally— because I've been doing coaching for a lot of years, but when I integrated the hypnosis, it was like unbelievable.

Unbelievable. That's really cool.

Yeah.

Um, what do you charge for the, for the one-on-one stuff? $120 the session. What? You got to raise your prices.

Yeah. Oh no. And I still think, you know, yeah, I should. I mean, because it's really, really, really effective, right? So the thing is, that's— and obviously it's maybe a limiting belief. I don't know if it's because like my community or most of my community, it's— they're Spanish-speaking mostly. They come from Venezuela. So I don't know, there's something about the Latin culture, like it's like a mindset, like they don't have that shit, like the chip to invest like on mental health or whatever. So, so I mean, people have told me like, what, $120? Like that's super expensive, like literally. So maybe that's the audience that I'm attracting.

So yeah, I'd say a couple things. Number one, it's, it's a belief that you have that's attracting those people. Because, okay, like, my, my, my parents are like, you charge $100,000 a day for coaching? I'm like, yeah. They're like, that's more people making a year. I'm like, well, some people, but some of them make a lot more than that, so they'll pay me that. And they're like, so like, it's just, it's just, it's an audience thing. But you attract the audience that you believe you're worthy of. And so that's part of his year you're attracting $120 an hour people, which is fine, you can help them. But also like understand that like the skillset you have is worth a lot to the right people, right? And so for me it's tough 'cause I'm the same way. Like we have really, I feel similar. Like if I was actually come to your house and build the funnel, I'd be way more like, I could guarantee your success if I could build your funnel for you. I just fly out there, film it all, like it would be amazing. I know 100% success rate like you'd have with your clients, right? But I can't do that 'cause it'll, you know, it's just hard over time. And so for me, it's like I think about that with my business too. It's like, okay, the best thing I could do is this, but that's hard to do. Like what are other versions of it that I can make? Maybe they aren't gonna be the best, but it's gonna help people at a different level and then maybe it helps them, you know, get to the next level. So for me it was like, that's why I wrote my books initially. The DotCom Secrets book was like, 'cause I used to do events teaching everything in DotCom Secrets and we'd charge $5,000 to $25,000 for these events, right? And like all these people needed it, couldn't come. And I'm like, ah. So I'm like, I'll make a book and then people can't come, cool, here's the book, read that and they'll give you the same framework.

Right?

So it gave, it gave to the people, and it made me feel good because I'm like, okay, even if, even if I can't, you know, I can't serve everybody that maybe can't afford, at least they have something that they can go, and if they do it, then, then they'll, they'll be, they'll be more qualified. Um, but the second thing is, um, so I, I'm friends with a lot of hypnotherapists. I love what you do and the profession and everything. Uh, one of my, uh, old inner circle members was one, and, um, he has like an app that has a bunch of hypnotherapy stuff But then, um, what he started doing was like custom tracks. And so I think I paid him $8,000 and I just sent him like, here's all the things I'm struggling with. And then he just recorded a couple custom tracks for me, like a nighttime one, a morning one, one I could listen to before, you know. And, um, and then I have my list over and like, and they're my own and they're awesome. And like, um, you know, it's like if I was— I look at the levels, okay, like, all right, people who can't afford whatever, all right, we're gonna have a $120, $100 a month thing where they have online recordings. It's not gonna be as good, but like, if they're dealing with stress, here's a stress one. You're dealing with anxiety, here's an anxiety one here. And like, it's not as good as coming to you directly, but like, it's gonna hit a lot of the core things that they can struggle with, right? And then from there, you're like, hey, from these people, anyone who wants a custom track, I'll do a custom reading, a whole thing. And now, but it's gonna cost you 5 grand or 8 grand or whatever that thing might be, right? And most people can't afford it, but there'll always be a segment of people that can afford it, right? And so those people who can, We'll upgrade that. Then you have custom tracking. It's like, now if you wanna work one-on-one with me, now you're positioning yourself differently where it's like, it's $100 a month to listen to me, you know, $5,000 for a customer. I mean, if you wanna work one-on-one with me, cool, it's $10,000 or $25,000, you know, whatever. And that gives you the positioning now to not charge $120 an hour, but a lot more.

Does that make sense? Yeah. Yeah. Like there's a, I don't know how to say it in English, hierarchy, right?

Yep.

Hierarchy. Yep. Of different steps that people could take. So maybe someone that, cannot pay something, at least they get some kind of product for them, right? And then it goes like, so yeah, so they, they, what you're telling me basically is to have more options for them. And the, the custom track, I have thought about it, that they obviously I, I have to investigate or whatever, but I would love to have, for example, like, uh, you know, they get into the, into the funnel or whatever and they have like a questionnaire with different stuff, um, about, you know, the, the same kind of questionnaires I give to my clients individually. And from that, I take and I do the, the customer— the, the custom track.

So that's the way that— so the guy that— my name is Joseph McClendon.

You can look him up.

Oh yeah, I know him. Yeah. So Joseph, I basically— he had an intake form, I filled it out, and he went and recorded them and then sent me the audios. And then Joseph also does it for people's coaching programs. So my friend Natasha Hazlett she paid him to make a whole bunch of custom tracks for her audience who are entrepreneurs who struggle with whatever. And it's part of her offer that is like, you also get these hypnosis tracks from Joseph McClendon that changed my life. You could listen to. And I don't know what she paid to have him do that. But you know, again, you could license that. Like you can go custom tracks for people's programs and things like that. And there's a lot of really cool things you can do with your skillset.

You know, they're very, very valuable. Yeah. Okay.

Thank you.

Uh, and about the presentation, because I'm— I, I went like literally handwritten slide by slide with your book for the presentation. So do you have any, uh, I think you might, I think, because I did all of this, uh, Russell, by myself last year. I don't know how I did it. I did a funnel and everything, and I got a major, major burnout. It was bad. I literally had to stop for 2 months, and now, you know, now I'm back. I read the book, so it's like everything, you know, went in. And so, so what do you recommend for the presentation? Do you have like any like structured presentation already made, or, or just—

yeah, if you— I mean, if you've read Expert Secrets or seen the Perfect Webinar, that's, that's the structure of it, you know. But one thing you could do unique— one of my— do you know Talmud Knudsen? No, he's a, he's a hypnosis friend of mine too, and he— I don't know if he still runs it, but like 10 years, man, maybe longer, 15 years ago, he did a webinar, but he positioned it differently. He positioned it as like, come in for a free hypnosis session. And so you register, it was an auto webinar, you show up and it was Tellman. He's like, hey, I'm Tellman, and you know, we're gonna do the session for you. And then he, he has everyone on this auto webinar sit back and, you know, do the thing. And he did a hypnosis session with the for the webinar. It was like the coolest thing ever. But he's using the same structure. Like if you look at like the psychology of the perfect webinar, right? It's like it's breaking false beliefs, which is similar to what you're doing in hypnosis, right? You were literally going down, rewriting. So it's the same thing. And you could do it in a really cool way where it's like you show up with whatever phobia or problem or thing you're struggling with and then sit back, press music, I'm gonna do this session. And in the session you can help break what's their internal false belief, external false belief, you know, about the thing and like, help them overcome that. And then they come outta the hypnosis and it's like, all right, that's, that's what we do. And like, and then from there it's really easy transition.

Like I have a special offer if you want, you know, we can do this session. Like I usually do it with a group and then go with a special offer.

Yeah. Cause you, cause think about it, it's, it's, I have to think about it. Like obviously like the perfect webinar is a framework, right? And you see the way I execute on, which is like slides. That's how my brain works. But, um, you know, I have other friends who don't do slides, they just sit in a whiteboard and they doodle the whole thing and they know the framework and they just doodle it, right? You can do the same thing, just it's just in the framework of hypnosis, right? You're like, it's the same thing. Like you gotta, I'd probably tell your origin story before the hypnosis. They have that build out and they never do sessions. Like, okay, what's the vehicle, internal, external? But you're just doing the hypnosis to help them break through those elements and then they get experience it with you. Like it's so experiential. Like I'm jealous. Like it's better, I think, The webinars where somebody's experiencing something usually do so good. It's just hard in the marketing world to be like, let me experience, you know, my closest thing is like, let me do a demo of ClickFunnels that are kind of experiencing with me. Whereas you're like taking 'em through a session, like they're experiencing, they're like, you have people by end crying, having breakthroughs, all sorts of stuff. And it's like, do you wanna keep doing this? Like, yeah, like gimme more, you know?

It's really powerful. So, but would you, 'cause I'm now I'm confused. So would you do like the hypnotherapy session, like, to get down those dominoes, like false belief about hypnosis or hypnotherapy.

Not about hypnosis so much, as much as like anxiety, for example. Yeah, because so most of your clients, are they coming in for anxiety or is it a whole, a whole bunch of things?

That's the thing. It's— I mean, it's a whole bunch of things, but, but I've come to realize that people usually call these blocks or whatever. The first thing that manifests is anxiety and stress. You know, okay, people know something's wrong. It's either anxiety or stress, or because they're like, they cannot do something like they want to, but they can't.

So, so I would do something like the webinar, like, hey, get a, like, uh, come in for free, a free, um, uh, group hypnosis session to help you overcome whatever's causing you anxiety or stress in your life, right? And then I would start like telling the origin story about how you became a therapist and how it helped you, how you— and then how you're able to help people overcome anxiety and stress. It's awesome. And so I'm gonna show you guys how to overcome anxiety and stress through hypnosis. So there's your origin story and they're like, all right everyone, and then you put 'em in hypnosis and then the first thing you're gonna be doing is helping them overcome anxiety and stress. 'Cause if you do that, the vehicle is that you're using hypnosis to overcome anxiety and stress. So you're actually doing that with them and they overcome anxiety and stress, like boom, dot, boom, fell down, right? They have the result already. Yeah, and then internal beliefs, like what are the internal beliefs they have that's gonna keep 'em? It's like, hey, work through those with them, you know, that like they could actually do this, is gonna work in the future, you know, whatever. Boom, and then external, like, this is, you know, helping them. And so it's just kind of taking them through hypnosis session knowing that, like, that's the, the structure of the things you're trying to, to do, you know what I mean?

Yeah, I still have to, like, yeah, because it's a different, it's a different, totally different perspective. I, I never thought about that. I, I thought about doing that obviously in my trainings, which obviously it's there, like, every model has his own you know, hypnosis thing, like very specific.

But I never thought about the— think about the offer that was just like, because they just experienced a free version, you're like, all right, when you sign up right now, I've got 6 more sessions to go deep with anxiety, and I've got 3 for depression, I've got 5 for, you know, whatever. And that's the offer they've— because they just experienced it once, like, I want to keep doing this, right? And it's like, cool, this is the offers for whatever, they get those. Uh, and then you can, you know, then after someone buys that, then the upsell is like, hey, if you want a custom track specifically for you, it's an extra $3,000. Or if you wanna work one-on-one for me, you know.

Okay.

And for everyone listening, think about this, like the perfect webinar is like a structure, it's like scaffolding, but the more you can weave your art into that scaffolding, the better it'll do. So for you, it's like you've got such, your art will weave into that, or your tapestry on some of the framework will work perfectly.

You know what I mean?

Yes, I love it. And then it'll feel more like you and more authentic. You're not gonna feel, you're not gonna get stressed and overwhelmed 'cause like you're doing what you love. Knowing that these are the beats, that the structure you take someone through to break the false beliefs and then give them a great experience, and they'll be likely to buy.

That's amazing.

Thank you so much, Russell. No worries. When you get it done, I want to see it. I want to, I want to be hypnotized by y'all.

No pressure.

And then look again, I don't know if Tellman still runs that webinar, but he did for years. But it was like a free hypnosis session or something. If you search for it, maybe you can find it. But anyway, I just remember I watched it back in the day and I was like, this is the coolest thing ever that I'm sitting here face to face with him and he's hypnotizing me. The last name of the person was Knudsen. K-N-U-D-S-E-N, I think. K-N-U-D-S-E-N, S-O-N, something like that.

Knudsen.

Oh my God. Yeah, tell me Knudsen.

Anyway, what would you say?

First name?

Tellman.

T-E-L-L-M-A-N.

Okay, I'll search for it.

But anyway, go funnel hacking, see if you can find him.

Yes, I will. Thank you so much, Russell.

I appreciate it. Thank you. Yeah, thank you.

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It's the day of Tonys.

The day of Tony. Great. Okay. Yeah, another Tony. I'm also another coach. I'm a business coach, and I've got a— just to give you some context, I've been coaching in the offline world for many years, and I'm about to launch myself into a membership group coaching program, and I've created a funnel, and it's the first— I've created funnels before, so technically I'm okay with funnels, but I've never created a funnel where I'm actually going to try and sell off the page. The funnels I've done in the past have just been simple funnels where I've modeled what you've done with leads, lead funnels, things like that. So in terms of like the selling complexity, it's a big leap for me. So I'm about to show you to probably the number one expert in the world, a funnel that I've created, and I'm a pretty amateur on it. So this could go horribly wrong. But I'm not, I don't mean go easy on me. In fact, quite the opposite. But just to give you the context, right? This is, this is the first time I've done a funnel of this for me, this level of complexity.

So is it okay if I share my funnel and, uh, yeah, I'd love to see it.

Kind of just get the quick overview, you know, from the experienced eye that you have. For sure. Okay. So this is my above the fold and my, uh, my membership is called Gold's Accountability. Yeah, for context, like, I'm an expert in, um, transformation for corporates and project management, program management, and delivering large change management type things. And what I'm offering is to do that similar but for, you know, solo entrepreneurs or smaller business, you know, businesses, um, So the same skills and the same frameworks, but instead of applying them to people who can afford consultancies and consultants like me, I'm looking to sell it into a group program for, you know, a fraction of the cost that they would normally— well, they wouldn't even be able to afford it or contemplate it normally.

Yeah. Does that make sense? Yep. Okay. And so there's going for entrepreneurs, Now, are you okay? So this page, are you pushing them from here to a webinar or going from here to order form or sales page?

Where's the— Yeah, it's a good question. So I'm hoping that they'll join just from this page.

Okay.

What's the price point? So I take you through all of the funnel before I get to the price point at the bottom. And that's a question in itself. Like, is that is that a good way to do it? And the price point, in answer to your question, is for the first 50 members, $47 per month. Okay.

I like most of the sales page, but the top above the fold was the thing that this feels like a squeeze page or is getting opt-in versus like, like a sales page, you know what I mean? Like, I think we need above the fold, you need a video of you selling it. You know what I mean? Because it's missing that piece of like a video of you actually presenting it and selling it.

Okay. Yeah, well, that's easily fixed.

Well, you know.

Yeah. So you think instead of having this just a static picture of, I would have a video there?

Yep.

Yeah.

Now I would actually, if it was me, I would do a headline across the top. Video down below. And then, and then actually, let me see. I think I have a better one to show you. I have any split tests I'm trying to beat my control? Because I think my control is always the best looking one.

Um, when we get to it, that's another question really is, um, what to split test against, like what to vary on the split test.

Mm-hmm.

Um, as I'm doing this, so split testing stuff, One of the mistakes people do when they do split testing is they're trying to split test like 5 things at a time or all sorts of stuff. We only split test a couple things. Like, we'll split test pricing sometimes if we're not quite sure, split test headlines. Usually the only thing we split test is really like above the fold or like pricing. We only split test one thing at a time. Yeah, because I see my team always slips back to test 3 things. They're like, oh, this one won. I'm like, You tested 3 things, but you don't actually know which one. Yeah, yeah, yeah, that makes sense.

Which one was the winner, you know? Well, over time, I'll see. I've got a lot of testing to do on the price, but for now, I just want to get people in. So I'm just really going to test one thing above the fold.

Yeah, I would just test 2 different headlines typically initially.

There's a lot of different headlines that I've got that I could use here., you know, pain-related and benefit-related and, you know, different, different angles on it. So there's plenty of things to try there before I go further down into the funnel.

So I'm going to take over. I'm going to show my desktop real quick, if that's cool. Sure.

You able to see my screen?

Yeah, I can see it now.

Okay.

This is the old page. The video is not loading, but basically, if you look at mine, it's like there's a headline right here, uh, and then there's a sales video usually, which is right here. And then there's like the call to action right, right below it. Um, like that would be the structure I would do.

What's the, what's the URL of yours again?

Goalsaccountability.com. Yeah. Cause they down, down below the fold, like all this down here, I think looks great. It's, yeah. Okay. It's like the, the context before I get to seeing everything about the offer is what's missing. Cause it's going directly from right. Right here I feel like, retired, the goals, goals change, join. But I haven't been sold yet. I don't know the story, the backstory, the reason, like all those kind of things is what I'm missing up front, you know? Like it's just like putting in a perfect, like a smaller version of the perfect webinar in there. But like that's the piece that I think it's really missing. It's like just a video, like look, again, any of my page, almost all my pages, there's a video above the fold. Doing the heavy lifting and then down below is like, here's all the stuff you're going to get. It's kind of focused more on the actual offer, right? But there's always that video up above first. It's like pitch them on the idea, the concept, why it's important, like why they should work with me like that, that kind of part, you know?

Yeah. Okay. Well, that was exactly my question. You know, what, what am I really emphasizing in the video, I guess, is the, the, the problems they've got and the solutions that I've, that I can offer.

Yeah. Have you had a chance to go through the Perfect Webinar at all yet?

Yeah, I've gone through it. It's great. I've looked at maybe doing a video around the 5-minute perfect webinar, or like, I don't think, me being such an expert, obviously, that I want to put a video on here for an hour. I was thinking maybe like a 10-minute video or something like that, at most, maybe even less.

Yeah, if you notice, most, most amount on sales pages like this, they're, this one's, this one's 2 minutes, this one's How long is this one? I was sitting, yeah, yeah, 3 to 5 minutes is probably the right timeline.

I've got some videos already that I've done for, about to promote this page via YouTube ads. So I've created a lot of, well, not a lot, but, you know, some variations of scripts and videos that could work. So what I could do is launch it with a video or I might just create a new one over the weekend and then split test different videos over the course of the next few weeks.

Would that be a good, good way to approach it? Even if videos or even just different headlines? Like, yeah, because for me, like, it's harder to make videos than headlines. So usually I had, usually I like, I make my best version of the video and then my team will split test headlines. But sometimes what I'll find is like my video, like one of the headlines will be the same hook that's in the video and they'll split test 2 or 3 and eventually come back like, oh, this headline's actually way better than the first one. And then I'll rerecord the video. Cause like I'd rather like find out the right hook in a simpler way than me making 5 different videos. You know what I mean? It's easier to test 5 different headlines and then from there be like, okay, that's the right hook. Now let's go back and double down on making the video.

You know what I mean? Yeah. That, that, that makes complete sense. Well, I'm a little bit confused, Russell, not only because I'm kind of new to this as you gather. So the headlines I've got are there, but they're not big enough and they're not planetary enough from what you were saying. But the bit that's confusing me is, are you, are you putting the video above the call to action? So they see headline, video, then call to action. And is all of that going above the fold? Or is the call to action—

it is? Okay. Yep. All that, my initial above the fold, I try to have headline, video, button. And then under that, then we start going, then, then all the rest of stuff. Yeah, it'll be— it'll push things down a little bit, I think. Headline, video, and then yeah, the button down below there.

So I could have a lot of the— are you saying that the text on the right-hand side here is— can be used, but I want a bigger headline over and above it all?

Yeah, yeah, similar, similar to this where the headline's big across the thing. Yeah, right, it says watch presentation. Usually there's a video. The video's not loading right here, and then there's my call to action down there. So All that's above the fold for me.

Okay.

Yeah, and usually the goal of the headline is to get them to watch the video, you know what I mean? So think about through that lens of just like, the headlines aren't gonna be selling. The headline's like, hey, do you wanna find out, you know, like, companies in corporate America pay me $80,000 a year to help their team set these goals. Find out how you can get it now. You know, how it's, you know, find out how to, you know, watch short video now to find out how to access this for, you know, something like that. Or like the unique goal setting method that X amount, you know, X people paid me whatever for, now available to people just like, you know, to people like you, you know, something like that. It's like, gets them like, ooh, what is this? There's curiosity. And then they'll watch the video to actually find out. And then you're like, hey, my name's Tony. I wanna tell you a story. For the last 20 years, I've been blah, blah, blah, blah, blah, this kind of thing, and people paying stuff and got these huge results. But my problem is I have all these people, you know, that aren't in corporations, they can't afford it, but they want this stuff. And so I wanted to create something really cool for you. And so because I created this great program, in fact, let me talk about all the things. First thing you're gonna get, and then most of your copy's already in here, right? You're gonna get proactive accountability, which is amazing. We're gonna get group coaching sessions. You're gonna get a one-on-one kickstarter session with me, which is gonna be awesome. We're gonna go through the 5 Agilities thing, unlimited support, private community site. So I'm pitching what's in the page down below, right? And all these kind of things I would go through on the video, right? These are the tools. This is the guarantee. Yeah, the rest of this page is beautiful.

I love it. I hate the way you can do this, like my story even better than I do it, like way better than I do it.

That's just one thing you can do. This is what one of my friends does this. He does emails for clients and he's like, every time I try email doesn't sound good. So he's like, 'Cause ChatGPT's got all my stuff. I get scraped everything I've ever done. So you can like literally go to ChatGPT and just be like, you could be like, hey, I, let's see, I'm gonna do it right now with you. My name is Tony and I need a 3 to 5 minute VSL script to sell my new membership site. You can see all, of the benefits of joining the page. Can you write it as if you were Russell Brunson and I just hired you? Please use his perfect webinar framework. Like, it's crazy. I don't know. I've become obsessed with this lately.

Yeah.

So you do that and they're like, it'll write you one that's pretty dang good. And you go back like, here's my story about corporate America. Can you rewrite this as if you're Russell or rewrite this as if you're Dan Kennedy, write this as if you're whatever. And then like, yeah. So here it is. What if I told you the next 30 days you could accomplish more than most people do all year? Not by working harder, but by finally having someone holding you accountable every single step of the way. Hey, my name's Tony. And just a few years ago, I was drowning in half-finished goals, abandoned morning routines, and a graveyard of journals that started strong and ended This is actually really good. And it started strong and ended on day 5. I didn't have motivation. I had accountability problems. And once I saw that, everything changed. That's why I created the Goals Accountability Method. Here's the secret framework. Secret number 1. Secret number 2. Like, there's that value.

Isn't that awesome? So yeah, yeah, anyway.

Yeah, that's what's really cool. So you all have my permission to use ChatGPT to rewrite as if you're me if that helps.

Well, you know, I've, I've been using ChatGPT more and more and it seems to get better and better every day almost. Yeah. It's like crazy really. So you have to get better and better at what you're asking and how you're asking and go deeper and deeper and deeper. And the deeper you go, like the more, yeah, the better it gets.

It's just phenomenal. The other thing I do all the time is I, I get, I should say like I take videos of people I like, I trans— I have, I get transcribed, uploaded there. I'm like, I love the structure. Just walk me through what's the framework that they use. I was like, hey, rewrite a video of me. Here's my offer. I want to put this same framework that they just use in that video. And it's like, I'm like, sweet, I got a script to go. And like, it's just insane. It's how fast we can get things done now.

At the end of the day, it's all fantastic, but you can't beat talking to the real Russell.

So I appreciate it. Well, thank you. I'm still valuable for a little bit longer till AI steals all of me.

Yeah, no, that's been, that's been great.

Thanks very much. Awesome. Thanks, Tony.

Jess, we have time for one more, I think. I, I think we do. Uh, Susan, uh, I'm, I'm, I know you wrote out your question. If I can sum it up like super fast so Russell can just hop in. It's basically she's purchased a lot of things over the years. Some things held her back, but she's ready to get going now. Where should she start? Should it be One Funnel Away? Should it be some of the Prime Mover coaching she's purchased? Some other people's programs?

Where does she begin after having that long pause? Great question. So what I would do is the new One Funnel Away we just rolled out like a couple of weeks ago that you guys are in, you already have access to it. It's, it's great. It is the best, like, beginning step-by-step. It goes through all the core things to get everything set up. And then obviously we have programs and stuff that can go deeper on any of the parts, but it's like the best A to Z we have in 30 days.

100%.

Yeah.

Um, okay, so will I lose the other things that I've purchased if I don't access them for, like, say, a year working on this other stuff? Um, I would think—

and OFA. What's that? Uh, OFA. So as long as you have an active ClickFunnels account, you have access to OFA. It always stays in there. Um, and any of our other programs, I'm not sure which ones you bought or invested in, but, but they—

I mean, they should always be there. Okay. I, uh, yeah, I have done the, um the ClickFunnels Pro, and I'm not using it. I suppose it's really silly, but I had a stroke about 2.5 years ago, and it left me quite debilitated for a while. And then I got better and have had other health problems. And I'm seeing a really good neurologist now, and he's also into integrative medicine. I was so interested in these health coaches that were on today. So, that was really good. I guess I'm a little fearful of getting sick again and not being able to do this stuff, but I think just getting a ball rolling for a change. I've had a lot of problems with even figuring out how to get connected. Like, I couldn't get my VIP to work in But with some help, I, I do have that working now.

And that's good. Um, I would say I would jump into step day 1 of OFA and then jump on all the calls and don't go to day 2 till day number 1's done.

And then I'm on day 8, actually. Oh, perfect. Yeah, so I am doing everything every day. So, uh, I, I— do you have any other advice on how to keep Keep going when it's hard.

When it's hard. I would find the accountability partner or a friend or someone to do it with. Yeah. You know, that's one of the bigger things, like having somebody else to hold you accountable. I had a, man, this is before we launched ClickFunnels, I had an account, I met him at an event and he was like, do you want me to be my accountability partner? I'm like, sure, what does that mean? He's like, all right. And it was funny, he was like, get your checkbook out. I'm like, what? And so he's like, write me a check for $5,000 and I'm gonna write you a check for $5,000. And so we gave each other these checks and he's like, all right, we're gonna do a call once a week where you get each other like fired up and motivated. And he's like, and then each week we gave, like said, we're gonna do this week, I'm gonna do this, I'm gonna do this. And he's like, he's like, each week we come back, if I don't, if I don't do the thing I told you I'm gonna do, cash the check. And if you don't do the thing I'm gonna, I, you told me to do, I'm gonna cash your check. And so we're like, oh, so we had these like on my desk for like 2 years. I had a $5,000 check from this guy named Carl and he had one of my, my thing. And so each week we get together And it's like, did you do the thing? He's like, I got it done. I'm like, I got mine done last night at midnight because I wanted to cash the check. And we kept doing that, but it made it fun. It made more of a game if someone else was in it with me because, you know, I mean, you know, entrepreneurship is— there's peaks and valleys and all sorts of stuff. It's hard. Yeah. Um, but just having someone else in it with you helps a lot, you know? Yeah.

I, um, I've had this idea for years and years and, um, I, I feel a calling to do it. And I want to make a difference in the world. And I think that's also what's keeping me back. It's so big. I started out with an idea called Compassionate Politics. In fact, it's on ClickFunnels, but I haven't used it because I thought that might be too divisive to get into politics. But I'm thinking that could be my starting point where I don't have to worry about money and all, kind of make it just to get it going. And then the one I really want to do is Build Compassion with Passion. And that— I have so many ideas going through my— so many ideas for courses, so many ideas for subscriptions and Um, so I really need to make this work.

So cool. Yeah, we'll keep going through. We're all here to support you, the ClickFunnels community, all the people. And yeah, let us know what we can do along the way. Okay, I will. Thank you. Cool. Great to meet you, Susan. One last thing, Karen's asked how much you should charge for one-on-one, so I'll answer that real quick and then I gotta bounce off for the day. But, um, Karen, what I would do is I would just So you've got your existing clients. I wouldn't change existing people that you're working with, but like for new clients, I would just start incrementally. This is gonna be a belief thing for you 'cause what I think you should charge, what you're gonna wanna charge is not gonna be the same thing and you're gonna freak out. So I would just like, I would try to like next time you quote a price, like double it and see what happens. Double it?

Okay. Yeah.

And then you're gonna double it again and eventually you're gonna get to a spot where you're not selling sessions, you're selling packages, right? 'Cause easier to sell, you get $5,000, you get a package, we get 5 calls plus you get the course plus you get other things. Anytime you're selling one-on-one hours is when it's tough 'cause then, 'cause it's, you know, it's like if you sell a package that they get stuff that's not just the one-on-one time with you, then you can, you know, but I think you should be selling one-on-one for, you know, 5 to 10 grand eventually for a set of calls. A set of calls. With external things that they're also getting for sure.

Okay. All right. I'll take note.

$5,000, you think?

At least.

I mean, if you're doing custom sessions for, you know, if you're doing a custom track for $5,000, they want one-on-one, it should be closer to $10,000, you know?

So. Yeah. And actually I do believe that's what's worth it. I do.

Yeah.

I do.

100%.

You have someone overcome something like that, like it's definitely worth that. You get the right customer in the right place, 100%.

Yeah. All right. Well, thank you.

I needed to know that. Yeah. I'm glad we got slipped in there. So yeah. Thank you. Awesome. Well, thanks everyone. Fun today. Thanks, Jesse. It's good seeing you. I haven't seen Jesse for a little while, so it's fun hanging out with her as well. So she's always in the background serving you guys. If you knew how much Jesse's constantly consistently doing for you guys, you'd be blown away. So it's great to see you a little bit.

It was good to see you too, Russell. Hopefully we'll do this again soon.

Yep. All right, thanks everybody. I'm gonna bounce, but I'm gonna pass back over to Jessie.

Thank you. Thanks, Russell.

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