The Truth Behind Why I'm Shutting Down The Inner Circle

Hey everybody, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. All right everybody, I hope you're having an amazing day today. Heading to the office, we have sun shining, it's beautiful. I think it's still cold but the sun's up so it makes you feel like you're, I don't know, it makes you feel better. So that's exciting. Anyway, I'm really excited for today. We actually started a company-wide juice fast yesterday. So one of our, we had a new person named G from over in London. I was in London, I met her, and then she joined the Inner Circle. And she's working on a juicing, a juice cleanse product and a bunch of stuff like that. And I was like, well, basically we needed some results. And she's like, well, I've got a lot of people who've done it for me, but I don't have any videos. I'm like, alright, I'm gonna drop everything on this side, I'm gonna get my entire company to do it, and we're gonna become your testimonials. So it's kinda cool. Everyone this week is on a week-long juice fast and documenting the process and creating cool video content for her for her new upcoming launch, which will be kind of fun. So, just one of those fun things we do for our Inner Circle members that's cool. But anyway, day 1 was actually really fun. It was interesting. I do weird stuff all the time, as you guys know if you've listened to this podcast for any amount of time. I'm drinking and eating and trying all sorts of weird stuff and like I actually really enjoy juicing, especially like, Like when I juice, typically it's like hardcore. Like I don't put any fruits or berries or those wussy things that make them taste good. Like I just go straight for the hardcore. Like I'm usually cucumber, fennel, celery, and some lime for some taste. And that's like what I drink. Most people think it's like disgusting, but I love it. It's like so green, it's like glowing green. So you drink it, I feel like I'm drinking like ooze from Ninja Turtles. And I feel my whole body just like boom, exploding with alkalinity and power and energy. But yeah, it doesn't taste that good. It doesn't taste bad, and in fact I like it a lot. I've become very accustomed to that, so I really like it. But if I gave that to the average person the first time, they'd just be like, feel like it's a kick in the face or something. So anyway, that's kinda, that is kinda, is someone honking at me? I don't even know. Anyway, that's kinda what we're, I feel like someone's honking at me, I can't figure out who. Anyway. So like, I like pretty strange stuff and my taste buds are acquired to weirdness because of it, but most of them aren't. So like, we have this place called Juice City, or Tree City here in Boise, and so I paid for them for a week of juicing, so they're going in and we grab, you know, basically 6 bottles of juice you drink all day. And so there's like one that's called the Vitarific, which is like pure greens and ginger and like really strong, which I think is like awesome, but most everyone in the office is like gagging on it and like trying to keep it down. It's pretty funny. And then there's like a coconut one, There's one called CAB, which is carrot, apple, beet, which is like really good. There's coconut, there's almond milk. Anyway, it's really, really good. Yesterday was kind of fun. I was drinking it and thinking it was like drinking candy. Most of these guys are like dry heaving and they're in the bathroom every 5 minutes. It was awesome. Anyway, I love putting my team through crazy stuff like that when I can. Anyway, that's what we're doing over here. Yesterday I kind of sent out something that got a lot more attention than I thought. So a lot of you guys know for the last 2 or 3 years we've been running 2 coaching programs, our Ignite program and also our Inner Circle program. And as they've grown way bigger than I ever had initially thought or hoped, initially we thought we were gonna get maybe 50 people in Ignite and 25 in Inner Circle. But it's grown to the point where we've got almost 200 in Ignite and Inner Circle now we're about 70, which is crazy. And so, and the other thing I'm looking at is how much time it's taking from me and it's It's just, it's been really hard as it keeps on growing. So my thought was like, do we keep growing it? Do I shift focus from other things to keep expanding this? Or do we change it and shrink it? And with ClickFunnels growing as amazingly as it has, it doesn't make sense for me to keep adding more things on that side. So we actually yesterday announced that we're shutting down our Ignite program. So everyone who's in, we're gonna continue to fulfill over the next 12 months of their contract. So we're just not allowing anybody new into the Ignite program. So that's kind of happened on that side, which means that those 180 people people, there's nowhere else for them to go now. And then on the Inner Circle side, again we're like 70-something people, and I thought, you know what, I think realistically I could run 3 groups, and I really enjoy running those groups. It's the coolest entrepreneurs, and people get such big results, 'cause everyone who's in those groups are doers who are having success. And so we basically got 2 and almost 2.5 groups filled up, so I sent an email yesterday saying when the 3rd group's filled, it's done, I'm locking the doors, and the only way we'll ever let people into the Inner Circle circle again is if someone drops out. And as you guys probably know, it's not a cheap program. It's $25,000 a year. And what's cool is that most of our people are re— you know, after the year's up, have been re-signing up, which is— just makes me feel awesome, obviously. I've been trying my best to serve everyone at the best level I can, and it just means a lot to me when people do come back. And so that's kind of what's been happening. And so yesterday I sent an email saying, you know, I think it's 74 are filled, so that means there's 26 spots left. And within an hour we had over 100 applications. Which was awesome. So our, you know, Randy and Derek on my side are going like crazy today trying to get back to everyone and get in touch with them. But pretty sure those spots are gonna sell out really, really quick. And so if you're listening to this, listen today and you're interested, like, this is kind of the last shot. Like, every year I join a mastermind group, and if you need to be in one, and ideally you should be in mine if you can, because I hate to be, you know, Obviously I'm biased, but I've been in probably, I don't know, 8 or 9 different groups, and ours is by far the best for a couple reasons. First off, the facilitator's pretty sweet. I know him, he's a good guy. But second off, just the quality of people we have has been amazing. Like, it's such a huge honor for me that that is the group we put together. And so it gives, it just gives you guys, if you're in there, the ability to be surrounded with just amazing, amazing people. Other masterminds I've been in, Usually I come in and I'm like the smartest dude in the room, which I hate that 'cause it's just like, I feel like I'm the one facilitating the whole time. Where this time, like at our groups, I honestly feel, there's times I sit back and I'm like, I can't believe I'm getting paid to this, to be part of this, like just to be in this room. Like I'm learning so much from everybody else. And so it's just a huge honor for me. So if you're gonna be in one, again, everyone should be in one, at least one a year, otherwise you're crazy. You know, if you wanna be in ours, like now's the time to get in there. And all you have to do is go to RussellBrunson.com. Yep, I changed it over to RussellBrunson.com so that when people ask, I was always I've never told them this long URL before. So now if you're interested, go to RussellBrunson.com and you can apply there. But I would apply and there's a phone number on the thank you page. If you're serious, call that number because they got insane amounts of apps. And if you're listening to this like 6 months or a year down the road, I would still go through the process even if we're sold out 'cause my guess is each month 1 or 2 spots will open up for people who have, you know, their year's up and for whatever reason they don't renew. And the only way to get in is to be on that waiting list. So that'd be the other thing if you're, you know, later on down the road. But that's kinda what's happening. And it's interesting, I look at my business, my life, like I really, the only thing that I wanna be doing is obviously ClickFunnels, like I wanna focus 80% of my time there. I wanna work really close with 100 entrepreneurs, which is the Inner Circle, and then I wanna be working on my own little things. And so that's what I'm doing now, and it's pretty exciting. Anyway, I'm definitely, definitely excited for it. I'm excited to meet the last 26 people who enter into the Inner Circle. Our first meeting's coming up in January, It'll just be fun to get to know a new group of people and yeah, so I'm excited. We have a couple other really cool announcements coming up. I can tell you guys 'cause it's official now. I can't remember if I told you guys yet or not. But we've got the signed contract, we've paid the down payment, but for Funnel Hacking live event, Marcus Lemonis from The Profit is coming to speak, which is so exciting. So that's pretty cool and we'll have more info on that hopefully next week or so. But that's just something I'm fired up about, as you can tell. And yeah, it's gonna— it's just, it's pretty exciting. So with that said, I don't have too much more for you guys. I just wanna let you know that that's what's happening with my coaching stuff. People are freaking out like, are you really retiring? I'm like, well, kind of. Not retiring, but retiring from Ignite program and Inner Circle. We're just locking it down. 100 people will be in at a time and that's it. And I know one of the other masterminds I joined was supposed to be a small group. And they ended up getting 100 people, so instead of like breaking it up and doing the actual work, they just bundled everyone into one big group. And so I went to this mastermind meeting with 100 people, and I'm like, you can't in 2 days effectively work 100 people in a group. Our sweet spot's about 35 people, so that's basically how we had broken it up. And so there's 3 different groups, we'd be 35 at a time, and we can actually get some work done and do some cool things in that kind of a format. That's how we run ours. What else, what else? I think that's it, you guys. So I'm almost to the office. If you haven't applied yet, go apply, russellbrunson.com. And if you're already in the Inner Circle, then you're in, congratulations. You've locked it in. Don't let your spot slip away to somebody else. Anyway, that's about it for today, you guys. Have an amazing day. I'm excited to go try to take over the world in my little way. Hopefully you're doing the same thing as well. And we will talk again soon. Bye!