This Is THE Model For The Next 12 Months

Hey everyone, this is Russell. Tonight it is cold outside, but we are still about to do a Marketing in Your Car. Welcome to the Marketing in Your Car podcast, where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Hey everyone, I hope things are going amazing for you. Heading over to the office today and just keep getting more and more excited about how simple and stupid this, my plan is for next year. The end goal is always world domination and the strategy's changed so many times. But look at the people in our coaching group that have made the most amount of money. Look at the things that have made me the most amount of money. And it's all had to do with one core focus. It comes down to this. If you're taking notes, write down right now. If you're in a car, pull over so you can focus 100% 'cause this is the key, okay? And I talked about this on my Periscope, the one that I told you guys about yesterday, we did $150K in sales on it. The key is having a live event every Thursday and the one singular goal of your entire company is to get at least 1,000 people a week onto that webinar. That's it. It's kinda like the whole apple a day keeps the doctor away. 1,000 registrants a week for your webinar. Keeps money flowing. We were doing the math on that, like let's just say, I don't have the numbers in front of me 'cause I'm driving, as you guys know, but let's say you get 1,000 people a week to register, right? So this is all sources, so Facebook, solo ads, email ads, Twitter, social media, like everything you're doing is all pushing towards this one event that's happening every single week, like you're just focusing on that, okay? And so you're doing that, you get, say you get 1,000 people to register, from that you get 30% show up rate, right? So that drops to 300 people now who show up, and then your call to action, let's say you close You follow the perfect webinar script. If you don't follow it, you'll get like 1% close rate. You follow the perfect webinar script, you're at 10% close rate. So that means of the 300, 30 people give you $1,000 from that webinar. Okay, and so you just made $30,000. Okay, now the math on that, let's say you're— you should be averaging between $3 and $5 per webinar registrant. So let's just say we spent $5 per registrant and we got 1,000. So you paid $5,000 and you made $30,000. Okay, now what is that? If I was talking to my kids right now, I'd say, son, you call that arbitrage. Okay. I put in $5,000 on Monday through Thursday. I get Thursday night, I get $30,000 back. Boom. But I didn't just get that because a couple of things are gonna happen. Second off, from Thursday night till Friday, Saturday, Sunday, we're gonna be focusing on our replay sequence. Okay, now there's a lot of things you can do in your replay sequence. You can just send out the replay. You can send out urgency and scarcity we talked about a couple days ago. You can do a whole bunch of cool things, but if you do it right, you should be able to double your sales from the replay sequence, okay? 'Cause think about it, you had 1,000 register, only 300 showed up, okay, and only 10% of those people bought. So you had, you know, 30 people out of 1,000, that means you got a whole crap ton of other people haven't bought yet. And so your job is to follow up with those people and get them to buy. Give them some urgency, some scarcity, do some cool things, maybe do a Periscope rant close Friday, Saturday night trying to get them to buy, whatever it is, like, You're pushing these people to take action and to give you money and to close. If you do it right, you should double your sales. It means that $30,000 now turned into $60,000. So you're $5,000 in, $60,000 back out. You have more than 10x'd your money that week, which is pretty good, right? You're like, sweet, this is a good business. I put $5,000 in on Monday, I get $60,000 back out by Sunday at midnight. And you do that every single week. So let's say that was all you did. Okay, now I don't have a calculator here and I'm not smart enough to do math while I'm driving. But if you do that, $60,000 times 52 weeks, What's that end up being? Whatever, $3 million or something, right? And your cost, $5,000 times 52 weeks, you're at, what, $250,000. So you put in $250,000, you made $3 million or whatever that is. That's a great business. That's more than most people will do ever. So that's really, really exciting right there. So that's the first step in this. But the second thing to think about is every single week you're adding 1,000 people to your list. So by the end of the year you got 52,000 people on your email list. And these aren't normal people. People have gone through webinar registration funnel, they've seen your indoctrination series, they've been on your webinar, they've been indoctrinated, they've learned from you, they've seen you pitch. Like, those people love and respect you a lot more because of that process that you, that you went through with them, right? And so now you got a better quality person. And if you screw this up, if you don't treat your list very well, you should be averaging at least $1 per name per month on your email list, which means by the end of the year you should be averaging an additional $52,000 in sales just from other exterior— I know there's a different word for that— but other things that you sell, you sell that list. If you do it correctly and you follow the whole DotCom Secrets model and you do a value ladder and you have upsells and you have high-ticket things and you have other webinars and things like that, you should make a lot more than that. You should make $5 or $6 million off of that list, to be 100% honest. And all that came from one solitary focus. One thing, the apple a day. It came from every Thursday we do a webinar. Monday through Thursday we fill that webinar. Friday through Sunday we close deals. And that is the fuel. That's the business. And I just today, right before I left the office, I went in on Thursdays and I went from— for me, I do mine at noon— from noon till 2 o'clock. I put on recurring and said every Thursday from now till the end of time I'm doing a webinar. So people are saying, well, do I do a new webinar every single week? No, it's the exact same webinar. Well, Russell, shouldn't I do it automated? No, you shouldn't. Maybe someday, but right now you're gonna do it live. Okay, I've done my Funnel Hacks webinar at least 30, maybe 40 times live, and I'm gonna do it live every Thursday next year that I am in the office. Then I will automate it the days I'm not there, but I'm gonna do it live. And a couple reasons why. You're like, well, why would you do it live? It's the same pitch, Russell. It's probably word for word. And it is at this point. This is the reason why. On Thursdays when I'm doing a live webinar, guess what happens? Everyone is focused on this live webinar. So support staff's ready. We got people answering chat. You know, tech guys are watching everything, making sure that, you know, everything's working. We've got everyone's focus and attention on this one event that's happening. And guess what happens when you focus on something? It's really weird. Whatever you focus on will grow. If you focus on how many leads a day you get, that'll grow. If you focus on how many webinar registrations you get each week, that'll grow. If you focus on how much money you want, it'll grow. If you focus on how much weight you wanna lose, it will grow. Or you'll lose. Whatever it is on that side. But it's this weird thing that whatever we focus on grows. So hey, let's focus on that. And it'll grow and it'll get better. And so we focus, everyone focuses on Thursday. This is our sales day. This is the day we all focus on selling. Monday through Thursday is marketing, Thursday is sales, and the rest of it is follow-up. If you do that, you guys, that's prescription for an amazing business next year. I was talking to Liz Benny and I told her, I said, Liz, I've seen you when you were running the webinar model consistently. You had the right numbers, everything was working. I told her, I was like, I think that you could do $5 or $6 or $7 million. I have 100% faith she can do it. I know she can. And she knows she can. And she's going to. And guess what she's doing? She's coming back to the same model. Going back to basics, all of us. So I'm doing it, hopefully my entire inner circle is doing it. I'm gonna be sending this podcast to everyone and forcing them to listen to it because this is the basics. Again, if my son was turning, I'd say, "Son, that is the basics. That's what we're focusing on." And if we all do that collectively, we'll change the world in our own little ways. So that's what I'm doing. Hope you guys follow suit. I'm excited. I hope you're excited. And it's gonna be a lot of fun. Now I wanna warn you, there's gonna be some ups and downs. Sometimes Facebook's gonna kick you off. Sometimes other ad networks won't work anymore. Sometimes you get crap leads. Sometimes your JV partners will screw you over. Sometimes no one will show up to your webinar. Sometimes the close rate won't work. Sometimes GoToWebinar will drop you or WebinarJam or things are gonna happen and it's gonna be frustrating and annoying and lame and hard and you're gonna be discouraged. Okay, and every time you get discouraged, I want you to think about the apple a day. Think about, I gotta come back, this is the focus. And every single week I'm gonna get better, I'm gonna get better, I'm gonna get better. Maybe the first week I only get 10 people to register. Next week I get 30, next week I get 50. And if I make that my focus, whatever we focus on, What happens? It grows. So we're gonna start focusing on that. And what's gonna happen in the next 12 months is your business and your life will be transformed. It can't not be. And the lives of the people you're serving will be transformed. You're saying, Russell, this is cool, but I can't afford to buy Facebook ads right now. I don't care if you can't buy Facebook ads. Go spam Facebook. Okay? There's a lot of ways to get traffic for free. Go out there and do it. Write blog posts, promote them. Go talk to people, do joint ventures. There's other ways to do it. And if your excuse is that I can't do it because of my Facebook account I can't do it because I don't know any JV partners. I can't do it because of— fill in whatever excuse you want. All those things are excuses. There's a lot of people with a lot of good excuses out there, but the ones who don't have excuses and just think, how can I figure this out? They focus on it. It's weird. What happens when you focus again? You get things done. It starts to grow. So start focusing on what else can I do? I'm broke, I can't buy Facebook ads. What else can I do? I just saw my man Ryan from Hardcore Closer. He joined our Inner Circle a while ago. I've been watching him. I've been crazy impressed with him. All the stuff he's doing. I'm just grateful that he joined because I have a chance now to see this glimpse of what he's doing. It's just been amazing. I'm watching him do these blog posts and he's getting hundreds of thousands and millions of people reading these blog posts. It's just— he focuses on that and it grows. I saw him post the other day how his goal for the first of the year is to get 100,000 visitors a month. And I think now he's getting like 100,000 visitors a week or something crazy like that. It's just, it's what you focus on grows. And he's doing that through free traffic. He started making money and then he started spending his money on Facebook to boost those posts. And that's the model. Like, that's how it all works. So anyway, I hope that all makes perfect sense to you. I hope that gets you excited. I hope that it inspires you because that's the model, my friends. That's what we're focusing on here. That's how we're going to take our company from 8 figures to 9 figures and beyond. You should be taking it from 6 to 7, from 7 to 8, from 5 to 6, from 0 to 5. It's the model. It's what works. It's what's working today. And there's nothing else you should be focusing on, I don't think. So there you go. You've got it on a silver platter now, on a napkin. You have it in front of you. You just gotta pick it up and run with it. And if you do, then I only want you to send me 10% of what you make. I'm just joking. All I want you to do is serve other people, help other people, get your message out there. And hopefully you'll tell people about ClickFunnels along the way because we love it and it keeps getting better every single day. Thanks everybody, I'm almost home, I'm gonna bounce and have an amazing night or day or whenever you're listening to this and I'll talk to you guys all again soon. Bye everybody.