Three Amazing Cool Things That Happened To Me Today

Hey everyone, it's Russell Brunson and welcome to a late night Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey guys and gals and everybody else who's hanging out with us today. I hope you're having an amazing time. It's been a little while since I've been doing podcasts in Marketing in Your Car. Things have been so crazy busy and I'm stuck in traffic right now heading home, which my house is like 5 minutes from my office, but the traffic is still here, so I thought we should hang out and just talk about some cool stuff, 'cause I really had a good day today, and for a couple different reasons, and I just thought it'd be fun to talk about with you guys. Hope you don't mind. One exciting thing is Ryan over at Hardcore Closer, he joined our Inner Circle program a little while ago, which as you know is not a small investment. He paid $25,000 to get in, and he was nervous and all these things, right? Anyway, I kinda showed him the business model I thought he should be doing. He went and executed on it, and he's just a doer. He ran with it and did his first webinar today, and I got a Vox. And I would show it to all you guys, but he, or let you listen to it, because it was really exciting, but he dropped the F word 4 times in about 3 seconds, so I didn't, I'm not gonna forward it, because I don't wanna hurt anyone's ears, but he basically said, Russell, I did my first webinar, I think he said $20,000, I made my money back on the very first effin' webinar, I effin' love you, something, something, something. So it was awesome, that makes your day when some dude invests $25,000 within 2 weeks, Before the first meeting even happens, he gets his money back and now he's got 365 or 4 days now of coaching for free and we're just gonna keep growing it and blowing it up. So super proud of him and excited and just, ah, that was fun to hear. And it was awesome, so that was cool. What else, what else? Oh, so I've been writing this new front-end book. Not a book, I keep calling it a book but it's not. Maybe it's a report or a manifesto or a, I don't know, somewhere in between. But I'm trying to relaunch our continuity program and I wanted like a really good offer. I wanted something really unique and exciting And so I'm writing this book called The Three Funnels and it's the, I think I might have mentioned this to you guys before, but basically in our business, three funnels make about 85 to 90% of all of our income. And so, you know, instead of like teaching all the flashy flair, like let's talk about the fundamentals and that's what this book was about. Here's the fundamentals and I go into like amazing details, like it's really exciting all the cool stuff I pulled out. Like here's our funnels, here's our stats on every single page, here's what you should be looking at, here's this, here's that, here's, anyway, from our three core funnels which are tripwire, webinar, and high ticket funnel. And so I'm really proud of that I finished it today. It's been this project that's been annoying me. You know you have those projects that in your mind there's so much pain associated with them that you don't want to do them? That's how this has been. There's been so much pain. I have all these other things I need to get done but this one I had to get done 'cause it's like, it has to be done then I have to have Brittany who does all the design and publishing, she needs it and then we gotta get printed and then shipped all within the next week and a half, 2 weeks. So it's like I had to get it done. So the last 3 days I've been locked down and I finished it today which was like, ugh. I know how you guys feel. You guys probably felt that where you finish a book or finish something and it's just like, ah, like relief just gone. It's over and you can now move on to other stuff. So that was exciting. Also, one of my friends, Rich Sheffrin, some of you guys may know him. So he actually, he helped me out a lot a couple years ago after our company, we had, I'm sure you've, if you are a Marketing Your Car fan, you know all of my ups and downs. I'm pretty honest with you guys. So we had built up this big company, 100 employees, and then the whole thing crashed around me. I think one of the earlier podcasts I told that story. Maybe I'll tell it again someday for the newbies. But anyway, it was a horrible experience and a lot of pain and suffering on my side and fear and like everything. And I didn't know what I was gonna do when I grew up. And I still had people working for me I was trying to support and all these things, right? And I was trying to figure out like what should I do? And at the time I was looking like who's really having success right now in this new economy with the things that have changed and all the new things? And I was looking around and one of the people that was crushing it right then in that moment was Rich Shefferan and he was doing it through automated webinars. I didn't have one yet, I didn't even know how to do one. And I called him and I was like, "Hey man, can I fly out and just pick your brain for a day?" He said yes. I'm so grateful for that. I flew out there and he gave me a day of his time for free and it was awesome. And I went back afterwards, we launched a webinar that literally saved my business, probably saved my life in some ways. Paid off all of our debts, paid off the tax, the government, a whole bunch of other scary things and it was awesome. So I've I always feel like I owed him for that. The initial deal was like, if we promoted his webinar, he'd do that. We did do that, but I felt more than that, 'cause it was big for me. One of the few people at that time who really helped me make a big shift that I needed. So just always grateful for him. Anyway, he's been kinda going through a shift in his business and business models, trying to figure out, and he's got kinda this new stuff he wants to sell and trying to figure out the right process to sell, and he's been struggling. And I saw him in London, actually, and he spoke, and he didn't sell very well. And I feel like some of the things that I've learned over the last few years, especially through the Perfect Webinar, for those of you guys who've gone through the Perfect Webinar training. I kinda knew, I felt like I knew, and I might be wrong, but I felt like I knew what was wrong with his presentation and his pitch and his offer and stuff like that. So we spent an hour on the phone today and really pulled as much as I could out of his brain, and I figured, 'cause Rich's stuff's always amazing, but he's so smart that it doesn't make sense to average humans sometimes, right? And so that's the hard part. And so it's trying to figure out how do we make this simple so that everyone wants to buy, right? Because this stuff's amazing, like the fulfillment's always amazing and stuff, but it's like the selling. And so he went through and talked through everything and I asked a bunch of questions, I pulled out what I think was right and we restructured the offer, the webinar, the pitch, and I'm really proud of it. So I sent it all to him, I recorded a bunch of videos showing how I'd pitch it and I hope that it's something something that's gonna benefit him. But it just felt good to be able to kind of return a favor. You know, you have someone like that does something big for you and you don't know how to like repay that favor 'cause it's kind of like, how do you repay that, right? And just happy that I got to be part of that scene. Hopefully it'll help. If not, that's fine. But I felt like I, you know, some of the gifts that God's given me in the last few years, I was able to kind of repay him and just that felt good. So like all these good things are happening today, which is awesome. And so yeah. And then we just booked, I think, our final speaker for the Funnel Hacking event. Oh, which, as soon as he's got signed the contract, then I can announce that too. But we got two amazing, we got some amazing, amazing crazy keynote speakers coming. Like just all sorts of fun awesome stuff happening. So, as you can probably tell, I'm excited. I'm excited because cool stuff we're doing, cool stuff our students are doing, cool things we're doing with our partners, and just everything's good, so. Having a good day and now I'm heading home and yeah, it's gonna be awesome. So hope you guys are all having a good time. You know, sometimes on this show we share my ups and my downs and everything and I just wanted to share with you guys an up 'cause I'm happy and I hope that you guys are as well. And if you're not, you know, I was looking at the things that made me happy today and like one was obviously the book which was the Me Project. Which kind of is but it's also something I'm trying to create to serve. But then the other two were all things we were doing for other people and so anyway, if you're struggling, you're not happy, happy or whatever. I think the best, I think I heard Tony Robbins say this, but start serving someone else around you and you can't help but make things better. Anyway, that's it you guys. I'm almost home. I'm going to go inside and see my kids, have a good time. Appreciate you all listening and caring enough to tune in to the podcast. Make sure you guys are coming to Funnel Hacking Live. It's going to be amazing. We're about to announce all the lineup and I know tickets will sell fast, so do not delay. With that said, we love you guys. We appreciate you guys and we are excited to keep serving you. Like I said before, You are an audience worth serving and just grateful to be in a spot and have an opportunity to be where I'm at to help you guys. Thanks again and we'll talk soon.