To Snap Or Not To Snap

Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everyone, I hope you are all doing amazing. I am heading into day number 4 of our Inner Circle Mastermind. Actually technically it's day number 8. We did 2 groups last month and we got 2 groups this month and then we will have gone through all 100 people in our inner circle, which is pretty cool. We've had a really good time. And I'm not gonna lie, I'm a little worn out. It's a lot of work putting on back-to-back mastermind groups. But that's how we roll. It's been fun though. The first group was a little bit bigger. We had a few more people in that one, which was cool. And it's just fun, like a lot of people I've been working with through Voxer and stuff like that remotely for a long time, had a chance to like sit down and actually hang out with them for 2 days. And a couple of them like, Day 4, they kinda hung out for the whole time, which has been so much fun. And it's interesting just like watching, like I feel like everybody in the room has a superpower, right? But everybody's superpower is different, and so it's so cool when you get everyone in a room like that and there's this overlap where it's like, I'm really, really good at this, but I'm really, really bad at these things. And there's always like somebody in the room who's really good at the thing you're bad at. And it's just like the coolest, I don't even know how to explain it. I guess that's probably where they get the name mastermind group from. I think the story behind that, if I remember right, it was, I can't remember if it was, it was in Think and Grow Rich, right? So anyway, I haven't read the book forever, probably a decade. Dang, I'm getting old. Anyway, in that book, I think it was Henry Ford or was it Napoleon? Anyway, I don't remember, it was somebody. Was telling the story about how like they were interviewing him. I think it was Henry Ford. Anyway, I could be completely wrong. Don't quote me. But the concept, the story's right. Excuse me. Where basically they were saying like they, I think someone was interviewing him or something and they're like, they were kind of mad 'cause he was this rich dude who wasn't that smart and they're like, he's not that good at anything. And then after like 4 or 5 times of quizzing him, he's like, I don't know the answer. I don't know, I don't know. Then finally he's like, you know what? He's like, what I have is like, I've got a mastermind group of people that any question that you ask me, I can get the answer within one person because of the mastermind group of people that I've surrounded myself with. And I guess where people start calling things masterminds and stuff like that, but it's true. Like in this group, like all, all, at least for me, every one of my problems can and is and will be solved because while I'm really good at a few things, everyone else is good at a lot of other things that I'm not, and so we can leverage that, and then I can share the things I'm good at, and they can share the things they're good at, and we all just win together. So it's pretty amazing. I honestly, I feel so, and I've said this probably every time I've done a podcast during Inner Circle, like I can't believe I get paid to facilitate this thing. It's nuts. Like I'm learning the coolest things. In fact, finally somebody, Kalen, She is one of my Inner Circle members. They, she runs, anyway, they're crushing it. They've been here the last 3 days and they're coming back again tomorrow, or today I guess. Sorry, my brain. Anyway, like, I've been very hesitant to Snapchat 'cause I think it's stupid. And she convinced me that it's not stupid, it's actually awesome. And now I think it's awesome. And so I'm gonna start Snapchatting here soon. And I've got a whole process and a method behind it. One of the themes from last Inner Circle and this one I've been trying to talk to everyone about is like, How to build your own cult. I mean culture, right? Cult is the root word of culture. So how to build your own cult or how to build your own culture, how to build your own community, whatever you wanna call it. And we're sharing all sorts of things like that. And one of the big things I was talking about was like letting your cult in behind the scenes of what you're doing. I think that's part of why Mark in Your Car's been adopted so well is 'cause I'm like every day just talking about what we're doing and just sharing stuff and kinda just giving it all away and people like that, right? And then the Periscopes and Facebook Lives and we're doing, this new reality show thing we're filming. All these pieces, people just want to see behind the scenes of what's happening. It's like, while the reality show's cool, we're taking 2 weeks worth of time and chunking it down to a 30-minute episode, so you're seeing little pieces of it. Where Snapchat was cool because I finally got it, is like, it's like a reality show behind the scenes every single day of all the little aspects that are happening. And so, in 10-second increments. So anyway, I'm really excited to start focusing on that and growing that. So you'll see me hopefully next week start this out, but starting the process of really focusing on building the Snapchat following because I want to bring people into the cult. Oh, Brent just passed me. I'm driving into the Inner Circle meeting and Brent just drive-by honked me, honking. Anyway, if you listen back a few episodes, Brent was the same one who got in a wreck on one his way to one of the Inner Circle meetings. So maybe I shouldn't follow him. Anyway, so for everyone, like, if you haven't been sold on Snapchat yet, like, it's just a really cool way to get your real really hyperactive fans, the ability to see a glimpse of everything that's happening throughout your day, like, and I was watching one or two where people are snapping like 800 times a day, which I think is stupid, but I think if you do like 10 a day and you're like taking people through the progress, like, hey, picking which supplements I want, boom, in the car, drive, about to start my podcast, boom, at the office, about to start working on this funnel, boom, funnel got done, boom, heading to a meeting, and just like showing little 10-second clips of the process of your day and then sharing those with people, again, it's like the behind the scenes, it's building the culture. One of the things I keep kind of stressing with everyone here in the mastermind is just like, if your customers perceive you as like, oh, there's this guy and there's his company, then that's not the right thing. What we need to be focusing on is getting our people to say, this is our company, right? I want my customers to feel like ClickFunnels is their company, like they're part of this, right? They're part of this movement, they're part of this cult, they're part of this culture, whatever you wanna call it. We want them to feel like they're part of it. I want them to feel like ClickFunnels is their business. Like this is their platform. This is where they, this is their home where they build their company at, right? I don't want this to be Russell's company. I want this to be our company. And so that's like, that's the big thought, right? And so the more you let people in behind the scenes, the more they feel part of what you're doing and not looking at what you're doing. That makes sense. So anyway, I think that's kind of my big thing I want to share with you guys today, 'cause I think it's interesting and exciting and cool. It's just figuring out more ways to shift it from this is Russell's company to this is our company. And I want all of our customers feeling like it's theirs. And I'd love for you guys to discuss this in, in fact, come over to our ClickFunnels group and let's talk about it. Come hang out and say, hey, I just listened to Russell's episode, and these are things I'm trying to do to build my cult, or my culture, or whatever you want to call it. But things you're letting in people in behind the scenes scenes and how you're doing it. And you're talking about other things to kind of build that, like building in language patterns. You're gonna see some cool stuff next week in the ClickFunnels group. We're working more on like changing it from the ClickFunnels group first off to the Funnel Hacker group, right? Like people identify themselves in our culture as funnel hackers and they are part of a, you're part of a community that's not just like, oh, I use ClickFunnels. It's like, no, I'm a funnel hacker. This is my identity, this is who I am. I build funnels. If you look at the t-shirts we've launched, like they're all focused on that. Identity-based, like that's what we're trying to build. So anyway, hope that gets the wheels in your head spinning, 'cause that's what my wheels have been spinning on and it's really, really fun. I really enjoy it. So, alright, I'm pulling in the parking lot for the mastermind, so I'm outta here. Appreciate you all and we will talk soon.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing in Your Car and I wanna make sure that you're plugging into everything that we're doing on a daily basis. And so make sure that every morning You're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out. You can also get links to all the transcripts of every single show we've done in the past. But then every night— well, not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope and search my name, Russell Brunson, and subscribe. And every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there. And give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.