Today We're Pushing Some Cool Stuff Live

Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson.

Hey guys and gals and everybody else who's hanging out with us today.

It is a rainy day in Boise, Idaho, but guess what?

Today We have stuff going live and so I am excited and just pumped up. So, I wanna tell you a story about my life pre-ClickFunnels. Pre-ClickFunnels, we would, even like, not just pre-ClickFunnels, even like the first year of ClickFunnels, we would just have an idea, we'd do it and then it would go live and it was amazing. Like it was just stuff would just get done so, so fast, right? And I used to totally make fun of like corporate companies who like, for example, ClickBank, right? We're really good friends with those guys, but like we needed some tech stuff done. We're like, hey, you need to do this. They're like, okay, we'll do that in Q3 of 2092. And it would be like on their dev schedule so far out that nothing could get done. And it was just like so much so that it was ridiculous. We couldn't ever get anything done. And I was like, you know, I'm so grateful that we can just move fast and be nimble and all sorts of things like that, right? At least we used to. We used to be able to. We used to could. Now we struggle. So what happened is as ClickFunnels started growing, both from a member standpoint and also from a code standpoint, what would happen is we would have an idea, hey, Hey, let's change this really quick. And so Todd or Dylan or whoever would go and they would edit something and push it up live. And we're like, sweet, the feature's done. Everyone's gonna be happy. We're so excited. And then what we didn't know is that by doing this one little thing over here, it would go and affect something out way over here, right? It's like the butterfly effect, right? So a butterfly flaps its wings in San Francisco and it causes a tsunami across the ocean in Hong Kong or whatever, right? That's what would happen. We'd fix a little thing, boom, something else huge over here would break. We need to fix that thing over here, then 3 other things over here. It was just like this weird thing. And I'm not a code guy, so I don't know exactly how it all works. I just know that it was frustrating, and our users got frustrated, right? I'm sure you guys remember this in the early days of ClickFunnels. You're like, hey, we need this thing fixed. We fix it, and then like something else would break. And you're like, this always worked, why did this stop working? It's like, well, because we fixed this, it caused this, and anyway, so that was really frustrating. So fast forward now a couple months, we found an amazing developer and now partner who came in and basically said, hey, this is the way that like legitimate software of how software companies are run.

We're like, oh cool, we didn't even know any of that.

And so built out so that basically around every, you know, we've spent the last, man, 6, 8 months or so, and we're actually hiring a team now to even help increase this, but going back through all the code that they've ever written and writing tests around these codes, right, which is super, supposedly really monotonous and boring, and it's slowed our progression down dramatically, 'cause it's no longer, we just keep doing new things, fixing bugs and moving stuff forward. It's like every line of code we write, they gotta write tests around it. And the way that works is that now there's tests around all these code, this code, right? This is my limited understanding, so I'm not someone who like really gets it, but supposedly that way, like, when we do a new bug fix or add a feature, whatever, we add that feature and then they click a button and then it goes into tests. Like, what does this— doing this line of code, how does that affect everything else in the system? And it'll go and it'll run against all these tests and we're like, sweet, this line of code didn't break anything else, and push it live. Or hey, you know, if we do push this live, these two things break, so we gotta go figure out how to do it so it doesn't break those things. And anyway, so And because of that, we've had to slow down our process to be able to get all these tests in place. And then now when we roll any new code, it's the same thing, it's slower because we have to put all these tests in place and then we gotta test it. But what it does long-term is it gives you guys, the users, the ability where every time we fix or add something cool, it doesn't break 10 other things. And so this has been in place for the last probably 8 months or so. And so on my side, it's frustrating because it's like, I want things to get done so much faster and it's just, it's a slower process now. But it's how legitimate software companies do it so that when we decide to add new fonts, you know, the entire editor doesn't break or whatever. And so it's a good thing, it's just it slows things down, right? So that's been my frustration. And I know that, you know, some users who are like, we want things faster. It's like, we're trying as hard as we can, but you don't understand like what we built. It's huge, it's insane. So the reason why I'm excited about today is today we've got a bunch of amazing things going live, which I'm excited for, things that I've been begging for and waiting for. Especially things, oh, whoa, excuse me. There is a sneeze proving once again that we do not edit these podcasts and that you're getting them as live and as real as possible. Whoa, that was a big one. I can barely see right now. Alright, so, anyway, so today I'm excited because a bunch of stuff that I've been waiting for regarding the affiliate program and tracking ideas and things like that are going live, as well as hopefully the new sales letter, as well as our 21-day Ignite Your Funnel program and a bunch of other really cool things we have in place to hopefully get more people signed up for ClickFunnels, get people to stick longer, reactivate old members, and then make our affiliate program way more amazing. So you can do tracking IDs, you can search by tracking IDs, you can see commissions not only for ClickFunnels, but we're basically moving all of the RussellBrunson.com Secrets brand products into ClickFunnels over the next 30 days. So if you promote my book, we'll be pushing people to ClickFunnels, you'll get paid commission. You promote Perfect Webinar Script, you get commission on ClickFunnels. If you promote anything It'll all be going back into ClickFunnels. So anyway, a lot of work has been going on in the back, behind the scenes to make this happen. And now it's pretty much happening, which is exciting. So that's what's happened today. I'm excited. So hopefully you'll see some new stuff from me and from ClickFunnels and from everything happening out over the next couple days and actually a couple weeks. We have a bunch of big editor updates going live before the event. And just even more amazingness happening. That's what's happening. I'm at the office, I'm gonna go in there and play. Excited to show you guys the new stuff that's coming out. In future podcasts, I'll explain some of the, what we're doing with the 21 Day Ignite Your Funnel program to increase retention and stick and desire of members, as well as a bunch of other cool stuff. So anyway, fun things happen here at the labs, and I'll be sharing with you guys right here on the Marketing in Your Car podcast.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing in Your Car. And I want to make sure you're plugging into everything that we're doing on a daily basis. And so make sure that every morning you're plugging into the Marketing Your Car Training. If you go to marketingyourcar.com, you can join the email list to make sure you get email notifications when new episodes come out. You can also get links to all the transcripts of every single show we've done in the past. But then every night— well, not every night, but most every night— I also do a Periscope show called the Marketing Quickie Show, and it's really fun. You can go to Periscope and search my name Russell Brunson and subscribe and every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or, maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.