What It Feels Like To Get Choked Out

Well, well, well. This is Russell Brunson, and we've not done this in a while. Welcome to a very, very late night Marketing in Your Car. Welcome to the Marketing in Your Car podcast, where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. All right, everybody. How are you doing tonight? It's probably not tonight for you right now, but for me it is. 4:20 AM. I'm just leaving the office. It's raining and cold out here. Dang. Anyway, I've had a great night. I've gotten so much stuff done. This doesn't happen very often and it's not something I want to happen very often, but every once in a while, it's kinda nice. My kids had school off on Friday, but I had a coaching call today, so I couldn't go home and play with them. And then my wife wanted to go down to her family's house, a couple hours south from here. And so she packed up the kids this morning and she went down there. And she's gonna be down there today and tomorrow and then she'll get back on Sunday. So Friday, Saturday, Sunday. So Friday was today and I worked a normal day. And then she booked a massage for me. What a great wife. She knows my birthday's coming up. She knows I love massages. And so anyway, basically they were gone. I got done working the day and then went and got a massage. And the lady that gave me the massage was amazing. One of the best massages I've ever had ever. And I'm a pretty picky, high-maintenance massager. Massage, dude, so that says a lot. And then I got done and then I slammed a big old thing of Ignite, which is one of our supplements that makes it so that you don't have to sleep. Oh man, I'm seeing Jack in the Box and I'm craving Jack in the Box. I can't leave it open at 4 in the morning. Do I go? Do I not go? Ah, the voices in my head want Jack in the Box. Anyway, okay, I passed it. I didn't do it. There we go, we're going home. So anyway, where was I? Oh yeah, so I drank my Ignite Got back in the office and boom, put in another, man, what, another 8-hour shift? That's awesome. So that was cool. So I was working on finishing the new ClickFunnels sales letter, which I am so proud of. It's amazing, I think, I think, I think. So I'm excited for that. It's gonna be going live hopefully next week. And then worked on the ClickFunnels affiliate program, redesigned all the pages, the affiliate platform, the whole thing there. And I worked on the Funnel Scripts affiliate program 'cause everyone's been begging us. And then, yeah, and then got a whole bunch of pre-stuff done for copywriters. Got like 200, or not 200, like 20 banner ads designed. Yeah, a whole bunch of really, really exciting, amazing things. So yesterday I think I told you guys I had the laziest day where I did nothing. Today I've already worked 2 8-hour shifts and both days crushed it, so that was nice. Anyway, it's 4:23 right now. Heading home, gonna pass out, I have a call with Jim, my partner in Funnel Scripts, Jim Edwards, at 8 AM, so we're like 3 and a half hours from now. Gonna pass out for a couple hours, wake up, talk to him, pass out again, and then get up, and then tomorrow I've got a really exciting project. I, well, I gotta finish a couple things first. The Funnel University affiliate platform. What else is happening? Funnel University affiliate platform. Oh, and then a couple front end offers for ClickFunnels. Get those all queued up and working better again and ready for affiliates. We're trying to, I think I told you guys before, I've been trying to get a whole bunch of ways that affiliates can promote ClickFunnels that aren't Russell doing a live webinar. So that's what's happening. Anyway, excuse me, so that's kinda where, that's kinda what I've been working on and then tomorrow, somebody has no Expert Secrets, first draft has been done, it's been done for about a month and I've been slacking 'cause there's so many things happening and I haven't I have not had a chance to go through it. But tomorrow, I'm gonna try to go through the whole thing for a couple reasons. One of the big ones is I was trying to get the book done before the live event, but it's physically impossible now. But at the live event, I'm gonna be teaching most of the core concepts that are in the book. I'm gonna be showing the 7 different expert funnels, the progression between them and how it all works. And so by getting the book done, it'll also in return help me get all of my slides done, 'cause I gotta get all the sketches and all the doodles done, just like the DotCom Secrets book to match each chapter. So I'll get those done, which will be the majority of my slides. Then I just gotta get tons of examples and case studies for the presentation. So it's gonna get me propelling forward, which will be really, really good. So anyway, that's what's happening over here. I don't know about you guys, but I love it when I can just work hard like that. Oh, it's so fun. I was gonna try to go all the way till my call at 8 AM, but then about 4 o'clock-ish or so, things started getting a little hazy and a little bit blurry. I was like, okay, this is, it's time to tap out. It's kinda like, for those of you guys who've ever done jiu-jitsu and you get choked out. I remember the very first jiu-jitsu tournament I ever went to. I didn't even know what jiu-jitsu was. I was literally flying home from a speaking gig in Las Vegas and on the plane was one of my wrestling buddies from Boise State. And I was like, hey man, what's going on? And it was Southwest, so we got to sit by each other. So we're sitting by each other. We're flying, I'm like, so what are you up to? He's like, oh, I live in Vegas now. And I fight, I do jiu-jitsu and I fight like, I don't know if it's UFC, but he does fights and stuff. I'm like, really? He was one of my JV wrestlers at Boise State. He wrestled behind me. I was like, really? I was like, man, that sounds crazy. I can't believe you do fights and stuff. And he's like, well, a lot of it's just jiu-jitsu. And I'd heard the word jiu-jitsu, but I didn't know what it was. I assumed it meant kicking and boxing stuff. And I was like, ah, I could never do it, man. I can't take a punch to the face. I'm kind of a girl. And he's like, no, man. He's like, wrestling, or he's like, jiu-jitsu's like wrestling for old fat guys. And I'm like, what? And he said, yeah, it's really like, Laid back and slow and it's just, it's really, really easy to do. It doesn't take a lot of energy. And I was like, are you kidding me? Okay, I'm in. And then I got home and I had one of my friends I knew who did jiu-jitsu. So I'm like, hey, I want to do jiu-jitsu because I heard it's like wrestling for old fat guys. And he was like, oh, well, there's actually a tournament this weekend. You should come to it. I was like, all right, I'll go wrestle a bunch of old fat guys, right? I have no idea what jiu-jitsu even is. And so the night before the tournament, I went to one practice where I learned that jiu-jitsu is not wrestling. It's similar, but it's definitely definitely not wrestling. And that was my experience before I did my first jiu-jitsu tournament. It was one 2-hour practice. So, and the guy that was coaching me during that practice had learned jiu-jitsu from watching YouTube. He had never actually practiced it or done it either. Looking back, it was really a bad idea, but I had no idea. Anyway, so I don't know if this is actually really funny or if I'm just so tired and delirious. Anyway, so He, uh, so my jiu-jitsu coach slash YouTube expert teaches me some jiu-jitsu that he learns. We go the next day to the thing and they're like, oh, you need a gi. I'm like, I don't even know what a gi is. And they're like, well, it's those white things that look like pajamas. So I'm like, oh cool. So I didn't have a gi, so I went and found some dude. I'm like, hey, can I borrow your gi? He's like, sure. So he gives me this gi. So I put it on. I can't even figure out how to tie the belt, which actually becomes a big nuisance later when they won't raise your hand until your belt's been tied. Which I didn't realize at the time. So anyway, another long story. So I go out there and all I know is it's like wrestling, I'm going to try to choke the dude afterwards. So I go in there, I double leg this guy, pick him up, boom, slam him down. Then pick him up again, boom, and I'm just thrashing him. I also learned a knee on belly, so if I put my knee on their belly I can get 3 points. So I'm just doing knee on belly, let him go, pick him up, slam him down, knee on belly, over, like I'm just destroying this dude. I think it's 9 or 10 points to nothing. And then all of a sudden he grabs my gi and folds it across my neck and everything starts going blurry. And in wrestling when you get pinned, like it's frustrating, right? But somebody, like the ref looks at your shoulder blades and says, "Oh, you're pinned," and he slaps the mat. And you're like, "Oh, no way, you screwed me," or whatever, right? You get all mad, you get, you know, and that's kind of what we do in wrestling. In jiu-jitsu, there's no ref that slaps the mat. The ref sits there and looks at you and watches as your face turns purple and your eyes start bulging, and the ref's thinking, "You moron, it's time to tap or you're gonna die." Now for me, I'd never experienced being choked out before, so I didn't know what it was like. All I knew is that all of a sudden the lights start going dim, everything's getting confusing, and I'm getting tired. Everything's kind of blurring out, and, and it's just like, it's not, it's not pleasurable. And I'm like, you know what, I can, I can fight this. I remember thinking that, and then things started getting blurrier and darker, and then I was like, I don't know if I can fight this. And then it got to the point where in my head I'm like, I would rather die than tap out. And then about 1 second later I thought, I'm about to die. And so I tapped out. And I just remember that was a horrible, horrible experience. I much rather would have— I'd much rather have a referee pin me than me tap out. Because basically when you tap out, it's you saying, I'm a wuss. This dude's tougher than me. I give up. And it's literally the worst feeling on planet Earth. So that was my first match. Right, so then afterwards my— whoa, sorry about that. My YouTube jiu-jitsu buddy is like, hey, when they grab your collar, you got to do this thing. So I try to learn this thing, right? Go to the next match, and I think I beat the next 2 or 3 guys, and I'm taking third, I believe. I got a big old medal. Then they had no-gi. And so I call my wife, I'm like, "Hey, I won a couple matches." And at this point I think I'm invincible, right? Because I learned how not to get choked in the gi. And so round 2 now is no gi. I call my wife, I'm like, "You should come check it out. I'm really good at jiu-jitsu." It turns out. So she comes and watches me. The first match, I wrestle this guy, same thing. I go out there, I'm beating him, doing really good. And then I pick him up in a double leg and I slam him down on the ground. And wrestling, when you take someone out, you cover. You cover their body with your, your head and your neck and everything. Jiu-jitsu, apparently you don't. That is how you set up a triangle lock. And so I do this amazing takedown that ends up with me and no oxygen into my brain tapping out once again. I tried to fight it as long as I could once again because my pride was saying I'd rather die than get tapped out, until you realize that you will die if you don't tap out. And then yeah, it was pretty awesome. So So tap out then, and then second match, same thing. Beating the guy, beating the guy, boom, double leg him, sets up a triangle, locks me out, and I tap out. And that was my very first jiu-jitsu experience. Prior to that point in my life, I had assumed that I could hang with most people from my wrestling background and career, and after that I realized that there are people who know things I don't know and they can kill me. And so that's when I started doing jiu-jitsu and spent the next couple years learning that. So anyway, that is, that's my jiu-jitsu story. I don't even know why I told you that. Oh, I remember why, because I felt like I lost oxygen in my brain when I was working tonight, just like I did in jiu-jitsu. That's how all these stories come together. Anyway guys, I'm home. I'm tired. I'm gonna go to bed. I hope you guys have an amazing day. Work hard, have some fun. Remember, this is a game. It's not that important when all said and done. It's just a lot of fun and what really matters is your family. So I'm excited for my family to get back here in a day or so, and next week's my birthday, so I'm gonna take a day off and just play with them. It's gonna be awesome. I'm really excited for it. Alright guys, peace out, have a nice night, and I'll talk to you soon. Hey everyone, this is Russell Brunson again. I want to thank you for listening to Marketing Your Car, and I want to make sure you're plugging into everything that we're doing on a daily basis. And so make sure that every morning you're plugging into the Marketing Your Car training. 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