What She Missed At The Luau

Hey everyone, this is Russell Brunson. I'm here in the car today with— Dallin. Who is my little entrepreneur, and we're here for another exciting episode of Marketing in Your Car. All right, so today, summertime still, and Dallin wanted to come to work with me today. He's got his little packet of stuff to work on his projects. It's going to be exciting. What do you plan to do today? Find out how to build a robot. He's going to find out how to build a robot, which is a very important task. Then we're going to sell that if we figure it out? Maybe. Maybe, that's a good idea. So that's kind of his plan today. I wanted to tell you guys about a thought I had over the last week. It's been a while since I've been on Marketing Your Car, and one of the main reasons was I was in Maui with my beautiful wife. She had her birthday and I surprised her and had her family come and watch the kids while we were gone and took them to Maui. So we had a lot of fun. But one of the things I learned on this trip where I re-realized and I wanted to prolay, I don't know if that seems the right word, I want to give it to you. I want to share it with you guys is one of the last nights we were there, we went to this luau and everything out there, you know how tourist traps are, they're super expensive, right? So I think it was like $150 a person. So it cost us $300 to go there and have this luau. We sit there and we eat dinner, we enjoy the conversation with some people we met and it was really fun. Then they do the actual luau dance and all the hula dances and all this stuff and it was really neat. We were watching it. And right in front of us to the right, there was this lady who got out her video camera and she opened it up and she clicked record and she was looking through this little tiny screen at the hula dance, which it's nighttime, her little handheld $200 camera from Kmart barely picked up any light. You could barely see anything, right? And she sat there for the entire 90 minutes or so recording it, looking through this little tiny screen, barely seeing it so she could record it so she could watch it again later, I guess. I remember sitting there with my wife, we were watching and enjoying this thing and just seeing this amazing thing, people doing some, you know, just, I don't know, I love watching people perform, just doing their talents. And I looked over at this lady and she's looking through the screen and she's missing the entire thing so she can record it so she can watch it later. And I thought it was ironic how many times in life we're missing, we're missing like the most important stuff that's happening around us because we're looking at our computer screen or we're looking at our phone Recording something and missing the entire thing. I was reading somewhere on Facebook the other day, I don't even know who's, some concert, I think it was Jack White or something, I have no idea who that is, but I remember I was thinking Jack Black and he was a white guy and his last name was White, so I think it was Jack White. Some of you guys probably know who he is, but I think it was him, he was doing a concert and anyway, he was on some TV show, Jay Leno, or I guess Jay Leno's not on anymore. Shows you how up I am with my pop culture, right? Anyway, he's on the show and he was talking about how they don't let cell phones into their concert. He said, "We don't want people watching, experiencing it through this little tiny screen. We want them actually experiencing it. That's the reason why we do live concerts. They can go and watch the YouTube clips if they want to watch YouTube clips, but if you want to experience it, actually be there and be present and experience it." That was kind of my big takeaway was just most of us aren't present enough. I know I'm guilty of this. In a lot of things. My kids' life sometimes. Huh, Dall? Yeah. That's not a good thing to admit to. No, but you know, even one day in Maui, we were sitting there and my wife and I in bed and we were texting, you know, on the phone, on Facebook and stuff like that. And I text her in the middle, I'm like, "Hey, how you doing?" And it was just kind of funny, like we need to be more present where we're at and we need to put away our phones. We need to, when you're at something amazing, don't worry about capturing it on video so you can watch it later. Like watch it right now and enjoy it and be there for the moment. Otherwise you're gonna miss it. And it happens way way too often and the more connected we become, the more it's happening. It's happening to everyone around the world. So I just wanna encourage you guys, don't be the person who's at the luau watching this amazing thing and trying to capture it on video so you can watch it later. Be present, enjoy it now, and don't miss the moment 'cause they go way too fast. Yeah, and so that's about it, you guys. We're almost to the office. Dale and I have a fun-filled day. We're gonna be launching a new project called List Hacking this week, which I'm super excited by. I got some video guy coming over to film us, film some stuff, and we're gonna roll it out. And what's exciting is I haven't started building it yet. We're gonna build the entire membership site, sales process, everything inside of ClickFunnels, and I'll be able to get done in a day or so what used to take me 2 weeks. And so anyway, just kind of fun during, we finished the beta for ClickFunnels, now we're just gonna be rolling out a bunch of projects just to prove how awesome it is. People can see, they can see the power of ClickFunnels, so it should be exciting. We're at the office, you guys. Have an awesome day, and we will talk to you soon.

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