What's Happening At Certification Week…

Hey everyone, this is Russell Brunson and welcome to a Saturday edition of Marketing in Your Car.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson.

Hey everyone, messaging today as I'm out running errands, so I won't end at the office, I'll end somewhere else, who knows where, it could be anywhere. But just had some cool ideas and thoughts and wanted to just hang out with you guys, I miss you. First off, wanted to say that if you're listening to this, it means the update worked, which I think it worked anyway. We were able to move from the old RSS feed in iTunes to the new one, and I just saw today that the new image was up, so we have a new image, which is pretty sweet. Thinking about getting a new theme song too. My first theme song was written like in the '80s, as those who listened to the first 100 episodes know. The next one is like, I just basically wanted a new one really quick, so I found a little jingle on Audio Jungle. Hired a dude on some voiceover site and boom, we had the current intro, which is good but it's not amazing. I'm thinking about getting an amazing one done since we're still doing this like 3 or 4 years later. Might as well make an awesome intro. That's kind of my thought. Yeah, I think I'm going to do that. I'm excited for that. Okay, so what do I got for you guys today? What do I have for you today? That is the question. I'm actually excited. This is Saturday today. Monday, we will have a little over 100 people from around the world here in Boise, Idaho, and we are doing the first ever ClickFunnels certification program. And something when we first put it together, I was excited for, but I didn't know what to do. Okay, I'll be honest, I was excited to sell it. Like, that gets me excited. That's what fires me up. I love figuring out the pitch and the hook and the angle, how to present it and all that kind of stuff. And some of you guys were at Funnel Hacks events, you saw me pitch it. I used the Perfect Webinar script to a T. I did not deviate from it. In fact, I had people afterwards who bought who were just like, I was watching it and I knew exactly what was gonna happen every single slide and I still had to buy. So it works, in case you're wondering. If you don't own the Perfect Webinar yet, go to perfectwebinarsecrets.com and go get the free script. It's like $4.95, we ship you out the script and the DVD, and they get digital access as well. But yeah, so that's that, and we did it and we sold over 100 people into it. Anywhere from $3,500 to $5,000. So it was awesome, so that's exciting from the sales side. And then we had like, Now, how do we make this so that this is like an amazing experience for people? We don't want it just to be like this dumb thing. So we're trying to figure out a way to make this just amazing. I think we did. It's going to be fun to see, but I'll kind of walk you guys through this because for those who are coming, you have an idea what's happening, and for those who aren't, you'll see what's going to happen next year. I think we're going to try to do this once a year, so it will be incentive for you to come next year when we do it, or if you're doing your own certification program, just kind of an idea. One thing I didn't want to do is I didn't want to make this like all the other crappy certification programs that are out there on the market. Most of them, it's like you log on, you watch like an hour-long video, you take a quiz, and then you get certified. It's just like embarrassing and not real and fake. We want to make a legitimate, like, cool certification program. This one is 5 days, which I don't know why I said 5 days, but I thought it sounded cool and right in the pitch. Then I was like, "5 days? What am I going to talk about for 5 days?" But it actually worked out good. We're actually like really going to be close on time now. The way it's going to work is they're going to come in on Monday and from— we have We have a couple different rooms. We have this one room that looks like a college classroom where it's like a whole bunch of stadium seating type thing. So I get to come in and teach in there, which will be awesome for like 3 hours. I'll be teaching the whole intro there. And they go to lunch, they come back from lunch, then we got 3 breakout rooms that'll hold about 40 people each. And so everyone will go into the breakout rooms and then they're gonna be on their laptops and their computers actually doing what it is that we just taught them. And then before they can leave that day, they've gotta pass off to make sure that they have all the skill sets for that section of the certification program. And so that'd be day 1, they did day 2, same thing I teach in the morning, then we break out after lunch and they get to go work on the thing, they create the thing and then they get to come through and get it passed off. Then we're doing the same thing with teaching, teaching, first off teaching how to use ClickFunnels, then teaching high ticket sales, then we're teaching how to create videos, how to write copy, how to do the offer, how to do ascension, how to, different funnel psychology and strategy and action, a whole bunch of just cool things all wrapped into one. It's gonna be awesome. And that's what's gonna happen. Then on Thursday, after lunch, we're bringing in, actually during lunch, we're gonna do a working lunch 'cause just to make enough time. I have 3 business owners coming in and they'll go into each of these groups of 40 and the business owner's gonna say, "This is my business." And they're gonna kinda walk them through it and they're gonna let, it'll be kinda like the show Apprentice, you know, when they start working the business and the business owner comes in and they get to interview the business owner. Ask a bunch of questions, then they get to go and do the task, right? Same kind of thing, there'll be multiple groups, there might be 5 groups in each of these rooms who will be doing it, they're gonna be competing. And so they'll go, all of them will interview the business owners, okay, what are you, what do you do? And I got 3 really cool business owners, all in very unique different businesses coming in, and they'll go and they'll interview them and then figure out what kind of funnel they're gonna build. And then they go back and they've got from noon till 4:30, so they got about almost 5 hours, to go and record the person, video, edit the videos, create the funnel, create the sequence, integrate the autoresponder, like the whole kit and caboodle has to be built out in 4 hours. And then, so basically there's 3 business owners and there'll be like 5 groups for each business owner. And so that business owner will get to pick from the 5 groups who did the best job and we'll bring everyone together back in the main room and then we'll have everyone vote and then the winner will get a big prize. And then what we're gonna do, 'cause in my world, We don't just work for a little while and then we go to bed. In my world, when you got something that needs to get done, you get it done. And so that's what we're gonna do. So as soon as that part is over, then we're gonna go and we're gonna do an actual hackathon where it'll be like 5 o'clock at night and we're gonna hand out a business to, we'll have people break down into groups of 3, so it'll be smaller groups. And we'll basically, we'll hand out a business profile, and then say you've got from now until 3 o'clock this morning to go and create this. We're gonna give each a pack of Ignite, which is one of our supplements that keeps you awake, and they get to go and pull an all-nighter to create this funnel for this fictitious business. And the winner's gonna win something amazing, it'll be cool. And they're gonna pull an all-nighter, it's gonna be awesome. Next day, everyone will have a chance to present theirs, and the winner will get some awesome prize. That's what's happening, it's gonna be amazing. So it's, yeah, it's not a seminar, it's an actual workshop, which I'm so excited for. It's gonna be fun to see how the whole thing goes, and I think it's gonna be amazing, and I'm really excited for everyone who's coming to go through this experience. And I think that what they're gonna leave with is gonna be amazing, it'll transform people's lives on both sides. It can transform their own, 'cause I think that funnel consultants can and should be making 6 figures a year. I don't think that's a stretch by any, like at all, I think that should be pretty simple to do. So that's the one side, and the second side is that when you create good funnels for people and then they're able to get more clients into their companies, it serves them, that business owner, plus it serves their end clients. So it's kind of a three-prong approach, and I'm just grateful to be able to help facilitate it and be part of it. So I'm excited, it's gonna be fun. I'm at my destination now, so I'm going to check off, and I'll probably message you guys throughout the certification this week. I got a long drive into downtown Boise every day, so I'll share with you the cool stuff that's happening, the insights, other cool stuff. Oh, and maybe I'll tell you a little bit about Actionetics. I got to play with it all week last week and it is amazing. Like, if you guys think ClickFunnels is a game changer, just wait till you see Actionetics. Anyway, I'm out, talk to you guys soon, have an awesome day.