What's My #1 Supplement Of All Time…
7 Aug 2015 · 13 min
In this special episode of the Marketing in Your Car podcast, host Russell Brunson breaks his usual format to promote a pre‑launch network‑marketing supplement that he claims has dramatically improved his performance. He begins by explaining that he normally shares marketing tips, but today he will sell a product he’s been using for the past few months. Russell describes his extensive daily supplement routine (40‑60 items) and his quest for a single, superior supplement. He references the Bulletproof Coffee movement, his own Mormon‑compatible version, and the weight‑gain issues he experienced with it. A friend then sent him a sample of a new, candy‑tasting supplement that, according to Russell, boosted his energy, focus, suppressed appetite, lowered blood sugar, and led to a weight loss of roughly 20‑28 lb, dropping his body fat below 20 %. He shares personal anecdotes, including his family and ClickFunnels team using the product, and cites the company’s reported $35,000 daily sales. Russell outlines the purchase process: a $350 starter kit (including two months of product) via a private form at RussellBrunson.com/insider, followed by a recurring monthly fee of $100‑$150. He adds a limited‑time bonus of a free box of the Ignite pre‑workout supplement for orders placed by August 10. Throughout, he emphasizes that he is not recruiting for the MLM, but believes the supplement is essential for entrepreneurs seeking higher focus, clarity, and weight loss. The episode concludes with a call to action to sign up within 24 hours.
Chapters
Hey everybody, this is Russell. I want to welcome you to Marketing in Your Car. Welcome to the Marketing in Your Car podcast, where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Alright everyone, so this is a special episode. I think this is the first episode that I'm going to tell you you need to buy something. And usually I use this just as an outlet for me to talk about cool stuff and share stories and whatever, but I don't think I've ever sold you guys anything. I don't really wanna sell this to you either. Not, and this will make more sense in a minute, but this is a tool that I've been using for the last 2 or 3 months that has given me like crazy performance increase and it's something that's not even live yet and you'll probably hear about it in like 6 months or so, but there's a little gap and a little window right now that I can let you guys in and I think it's enough value that I'm sharing it with you guys who are my faithful Mark in Your Car listeners. It's not even something that I'm sharing on my list right now and probably never will. Maybe I will, but I'm not for sure because there's a reason. Okay, let me step back. This is the reason. It's a network marketing program. I have sworn off network marketing programs forever. I'm never gonna do one again, but for a lot of reasons. But these guys sent me this product, I took it, and the results that have come from it have been nothing short of amazing. And so because of that, I want you guys on it. Not because I want you in the MLM, cause I don't care, not cause I want you to build a team cause I'm not building a team, none of that crap. Just because you need it. And so, for some of you guys that's gonna be enough, I know, cause you'll take my word for it. Some of you guys might need a little more story, so I will kind of give you a little more backstory. But a lot of you guys know that I take on average anywhere from 40 to 60 different supplements every morning. Mostly because like I really enjoy taking supplements and and the different effects that different ones give me, right? Some give me more energy, some give me more focus, some give me more different things. I'm very particular about what I put in my body. I test everything. I see what works and then things that I like, I stick with. And so, and I'm also very much someone who I'm not big with like synthetic things. I like clean, natural stuff like that. So there's some of the premise. And with that, I always have friends like, well, of all the 60 things you could take, like what would be, you know, the best one? And it's hard because it depends on you. Like there's so many different variables aspects, right? Like what are you looking for? You're looking for more energy, more focus, more clarity, more endurance, more creativity. There's so many different things and so it's hard for me just to say take this one or this one. And that is until now. There's one thing that I've been taking that I would say if I was to get rid of everything and just take one thing each day, it would be this. In fact, over the last week or so, it's all I have been taking. I've cut back on most of my stuff because I want to feel the benefits of it isolated from everything else. And yeah, so there's the nerdy chemical Russell talking. Now, yeah, so there's the first part of the story. Second part of the story. Some of you guys may have been following or have watched some of like the Bulletproof movement, okay? Dave Asprey has become a friend and someone who is a hyper ClickFunnels user. In fact, all their pages outside the WordPress blog now are built inside of ClickFunnels, which is exciting. He introduced the whole concept of Bulletproof Coffee, right? Blew up, it went huge, it's been all over the news, it's everywhere. He wrote a really good book called The Bulletproof Diet. And I've got one problem with it though. I'm a Mormon. I don't drink coffee. So I could never use it, right? But I kept seeing all my friends having these dramatic, amazing experiences with Bulletproof Coffee. And so eventually I went and I studied it to see how it worked and then I made a Mormon version of Bulletproof Coffee which is kind of closer to Bulletproof Hot Chocolate. Well, it didn't taste very good. And anyway, I went back and forth and eventually over a 4 or 5 month period of time figured out a way to make it taste amazing. And I loved it. I loved all the effects that came from it. I loved the clarity, the mental focus, all these things. There's a whole study and a whole bunch of stuff behind high-fat diets. In fact, if you listen to my podcast for the last couple years, you've probably heard me talk a little bit about some of those things. But from a mental ability to dominate my competitors standpoint, and I say that with a laugh, but no, but really for me to wake up and go to work and be able to have mental clarity for an 8-hour day, like the Bulletproof Mormon version, the Bulletproof hot chocolate, whatever you wanna call it, helped me more than anything, any of the supplements or things that I take, right? The one problem is that unlike a lot of people, I never lost weight on it. In fact, the opposite came true. Earlier this year in January, I was actually 222 pounds, heaviest I'd ever been in my life. Got my body fat measured, I was 25.9%, which is also the highest it's ever been. And I was like depressed, right? 'Cause I'm loving this Bulletproof Coffee concept. Everyone I know is losing weight on it except for me. I'm blowing up and getting fatter and fatter and fatter, even though I love all the external benefits that came from it. So I ended up stopping and I quit doing it because no matter how good it made me feel, I couldn't keep gaining weight. For all the obvious reasons. So I went back to more of a traditional bodybuilding diet, started losing some weight slowly, and that's kind of where I was at. That's when what happened is one day my friend sent me this thing in the mail. He said, "Hey, I know you're into the whole Bulletproof thing." And I said, "No, I'm not doing it anymore because I'm getting fat." He's like, "Well, try this, man." He sent me like a week's worth of these sample packs. He said, "Try this out for a week." He said, "Go back on a high-fat diet, do everything else you were doing before, and just see what happens." And so I'm like, "Alright." So I went back for a week, started taking these things, and two things happened. And first off, this stuff tastes like candy. I'm not kidding. It tastes like somebody put a popsicle in a cup, melted it, and then you get to drink it. So that was awesome, first off. The second thing, the first time I took it, it was Sunday. I was about to head out to church and hadn't eaten yet breakfast. And I downed the stuff really quick 'cause he had sent it to me. And then I had a busy day at church and I didn't get home until like 4 o'clock in the afternoon. Hadn't eaten anything all day. And I got home and my wife was making dinner. She's like, "You hungry?" And I was like, "I'm not. How am I not hungry? I should be starving right now." And I was like, I'm not even tired. Like, if I usually don't eat during the day, like I'm tired. And I was just like, I feel amazing. Like I've got energy, I feel full. Like I don't know what's happening. And I was like, oh wait, I took that thing this morning. And that was like when I was like literally one sample I was sold. I called the guy up, I was like, ship me as much as you could. He's like, I can't, we're sold out. I'm like, what do you mean you're sold out? He's like, we're in pre-launch and right now there's like, we only have a couple, you know, we have X amount and it's gone. I'm like, dude, I need some. And so like it took me about a month for him to ship me out a month's worth. And so I had like 4 or 5 weeks where I remembered what it was like but I couldn't get it. So I finally get the stuff, I start taking it again, and it's amazing. I feel the same stuff, even more so though, that was when I was doing Bulletproof stuff, just amazing. And there's no fat in this stuff, so you get all these benefits and the clarity and the focus, all these things without the fats. Then you do the high-fat diet if you want, you don't have to, but I was doing it. And what was awesome is I got the benefits from it, but then what was cool for me is I started losing weight. And I found out later it's because this stuff lowers your blood sugar levels, it gets rid of all your cravings, a whole bunch of really good things. And so I looked at my weight, I went from January, the end of January at 222 pounds to now, just by using this magic stuff, I am right down, I think I was 196, so I am down, what's that, 20, Yeah, a lot of pounds, 26, 28 pounds, something like that. And my body fat percentage is well below the 20% now and it's plummeting. And I'm not really doing much different. I was working out consistently before and working out consistently now. All I did is I just added this stuff and I'm able to get more done, more focus, more energy, and I'm losing weight. So I am a big fan of it. I'm not trying to sell you on MLM. I just think that you need it. You're an entrepreneur, you're trying to make money, you're trying to be successful. This is a tool you need. I've given it to my dad, he's addicted to it now. Half of the ClickFunnels team's on it, the other half, I'm not sure what they're waiting for, but eventually they will. And so I just wanted to let you guys know about it. Right now it is sold out again. Right now, it's so funny, it's like, you can only buy it like behind the scenes, it's really hard to get right now. Even with that, they're averaging $35,000 in sales a day. It's like nuts. And so I ordered 6 boxes a month ago, and so far one of those 6 boxes have come, the other ones are still in back order. To get it's hard, but it's gonna get harder. So like, I want you guys getting this ASAP. It's probably gonna go live in 2 or 3 months to the public, but at that point, yeah, it's just 2 or 3 months away, and if I was you, I wouldn't wanna wait. I didn't wanna wait. I was going nuts waiting the 6 weeks. In fact, I'm going nuts right now. I got my kids on it right now. There's a version that's got a little bit of caffeine and a version that's caffeine-free. All my kids are on it, my wife's on it, and my kids are downing it so fast, I'm almost out of it again. So anyway, I just wanted to let you guys in because this is a tool you guys need if you're entrepreneurs, if you're high performance, if you wanna make, be more successful, you need this, okay? So if you're interested, this is what you gotta do. And again, I feel stupid 'cause it's MLM, but this is not an MLM pitch. It's gonna cost you $350 for month 1. That'll give you all the MLM crap, right? You get a big info kit and all those kind of things, which I don't really care about, but the cool part is you get basically, you get 2 months worth of product that first month, and after that, I think it's like $100 or $150 a month, something like that, to keep getting it. Which is totally, totally worth it, which is kinda cool. So what I recommend doing is getting it, you know, spend $350, you get the stuff, they'll give you enough for 2 months' worth. Just try it out and just see what happens. And I promise you guys, you're gonna lose weight, you're gonna feel better, you're gonna be amazing, and it's— I can't even explain it. So if you have questions and you want me to answer a bunch of questions about it, sorry, I'm not the kind of person that's gonna do that, 'cause I'm not building an MLM, I'm not doing any of that kind of stuff. I'm not recruiting you, I'm not doing anything. I'm saying if you trust my opinion on supplements, someone who takes 50, 60 supplements a day, if you trust my opinion on it and you want to achieve more in a shorter period of time and you're in, you say, "Rook, I trust Russell, I'm in," then I've got a secret thing planned out for you guys. And this is for Mark and your car people. What you need to do is, I haven't set the page up yet, but I'll set it up tonight. If you go to RussellBrunson.com slash, what should we call it? Let's call it Insider. So RussellBrunson.com/insider. Go there and I'll have a little form. All you need to do on that form, put your name and your email address in and say, "I'm in." When you fill that out, it's gonna send me an email. I'm gonna manually go into my back office and I'm gonna type in your email address. It's gonna send you an invite and you have 24 hours to then go and spend the $350 for the first kit. And that's it, you'll get the stuff. And if you don't think it's frickin' amazing, then you're crazy. If you think it's amazing, then I get it. The other thing I'm gonna put on that page is I was so inspired and loved the product so much that one night after I took it, I sat down and wrote an explainer video script for these guys. And it's not done being animated yet, but the script and like the sketch is there, so I'll put it on the page and it'll help you understand why the product works. So if nothing else, just go read that script, you'll be like, whoa, that's pretty cool, and you'll see the video comes out in a couple months, but that way you'll get kind of a gist of what it is, and if you're in, just name, email, and you're in, and I expect if you fill that form out, you need to sign up in 24 hours 'cause your invitation will expire and that's kinda your one shot, 'cause I'm not, again, I'm not selling you anything, I'm not trying to look for fence sitters, I want people who are interested in testing it out, test it out, I promise you guys will love it. So that's the game plan, Again, it's RussellBrunson.com/insider and I'll have a form there tonight. My brother should post this podcast probably tomorrow, so we'll see these coming in. And this is a very limited thing. When the site goes live, it'll, you know, we'll pull it away. One other thing I'll give you guys, one other bonus for anyone who signs up, what's today's date? Look at my phone right now. Today's date is the 6th of, what month are we in? August. August 6th. Okay, how about this? My anniversary is August 10th. So if you have ordered by August 10th through that link that I send you, I should get your address, if not I'll ask you for it, but I will ship you out a box of our Ignite supplement. It's a pre-workout drink that tastes amazing, gives you a ton of energy, and it's something that we use when we're doing our hackathons. Don't take it every day, but take it when you need extra energy to make it through the night on a long all-nighter where you're trying to get some stuff done. I'll send you guys a free box of that. That expires August 10th, so if you guys listen to podcasts August 12th or any time in the future, you can't get that bonus, but that one is good till the 10th. I'll just get your address and I'll ship you out a box of that for free as a gift for trusting me. And I promise you guys, you will love it. So that's the game plan. That's all I got. So apologize for pitching you guys. I don't normally do this. It's been 150 episodes. I've never done that, but it's something that you guys want and you need. I will make money if you sign up, but that's not why I'm doing this. I'm doing this because how much more money you guys will make when you have the more focus, mental clarity, and the weight loss that you guys want. So that's the game plan. Appreciate you guys. Have an awesome day. Again, go to RussellBrunson.com/insider and let me know if you're in. All right, thanks, guys.
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